The table below provides summary statistics for contract job vacancies advertised in Reading requiring Direct Marketing skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Direct Marketing over the 6 months leading up to 5 July 2025, comparing them to the same period in the previous two years.
Direct Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in Reading.
Contract vacancies with a requirement for process or methodology skills
527
1,069
1,000
As % of all contract IT jobs advertised in Reading
92.95%
86.98%
88.50%
Number of daily rates quoted
330
546
651
10th Percentile
£348
£253
£363
25th Percentile
£450
£425
£456
Median daily rate (50th Percentile)
£550
£550
£550
Median % change year-on-year
-
-
+10.00%
75th Percentile
£630
£638
£650
90th Percentile
£700
£688
£721
Berkshire median daily rate
£505
£525
£525
% change year-on-year
-3.81%
-
+5.00%
Number of hourly rates quoted
13
54
23
10th Percentile
-
£15.40
£23.80
25th Percentile
£14.75
£51.86
£50.95
Median hourly rate
£28.50
£60.83
£66.00
Median % change year-on-year
-53.15%
-7.83%
+135.71%
75th Percentile
£55.00
£82.55
£74.90
90th Percentile
£68.75
£87.52
£79.19
Berkshire median hourly rate
£52.25
£60.46
£58.75
% change year-on-year
-13.57%
+2.90%
+179.76%
Direct Marketing Job Vacancy Trend in Reading
Job postings citing Direct Marketing as a proportion of all IT jobs advertised in Reading.
Direct Marketing Contractor Daily Rate Trend in Reading
3-month moving average daily rate quoted in jobs citing Direct Marketing in Reading.
Direct Marketing Top 9 Co-occurring Skills and Capabilities in Reading
For the 6 months to 5 July 2025, contractor job vacancies citing Direct Marketing also mentioned the following skills and capabilities in order of popularity.
The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Reading region with a requirement for Direct Marketing.
Direct Marketing Co-occurring Skills and Capabilities in Reading by Category
The follow tables expand on the table above by listing co-occurrences grouped by category.
The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
