The following table provides summary statistics for contract job vacancies advertised in Reading with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 30 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Berkshire / Reading
3 months to
30 Mar 2017
Same period 2016 Same period 2015
Rank 52 68 74
Rank change year-on-year +16 +6  
Contract jobs citing Digital Marketing 8 8 2
As % of all contract IT jobs advertised in Reading 1.23% 0.79% 0.20%
As % of the Processes & Methodologies category 1.54% 1.01% 0.28%
Number of daily rates quoted 7 4 1
Median daily rate £450 £261 £210
Median daily rate % change year-on-year +72.24% +24.40%  
UK excluding London median daily rate £425 £350 £350
% change year-on-year +21.42% -  
Number of hourly rates quoted 0 0 1
Median hourly rate - - £19.00
UK excluding London median hourly rate £31.50 £18.00 £18.00
% change year-on-year +75.00% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Reading
Contract job vacancies with a requirement for process and methodology skills 521 790 724
As % of all contract IT job vacancies advertised in Reading 79.91% 77.68% 71.61%
Number of daily rates quoted 277 427 406
Median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25%  
90% offered a daily rate of more than £274 £275 £250
10% offered a daily rate of more than £575 £550 £500
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 22 18 15
Median hourly rate £17.59 £38.75 £33.50
Median hourly rate % change year-on-year -54.60% +15.67%  
90% offered a hourly rate of more than £15.00 £10.35 £18.87
10% offered a hourly rate of more than £60.33 £63.00 £55.65
UK excluding London median hourly rate £35.75 £38.00 £30.00
% change year-on-year -5.92% +26.66%  

Digital Marketing
Job Vacancy Trend in Reading

The job posting trend of jobs advertised in Reading citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Reading.

Contractor daily rate trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Digital Marketing in Reading over the 3 months to 30 March 2017.

Contractor daily rate histogram for Digital Marketing in Reading

Digital Marketing
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Reading.

Contractor hourly rate trend for Digital Marketing in Reading

For the 6 months to 30 March 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Digital Marketing.

1 12 (100.00%) Marketing
2 9 (75.00%) Finance
3 7 (58.33%) Manufacturing
4 6 (50.00%) Electronics
4 6 (50.00%) Telecoms
4 6 (50.00%) Business Intelligence
4 6 (50.00%) SAP
4 6 (50.00%) Programme Management
4 6 (50.00%) SAP Oil and Gas
5 5 (41.67%) Analytics
6 4 (33.33%) Agile Software Development
7 3 (25.00%) Online Marketing
7 3 (25.00%) CRM
7 3 (25.00%) Financial Institution
7 3 (25.00%) Analytical Skills
7 3 (25.00%) German Language
8 2 (16.67%) Stakeholder Management
8 2 (16.67%) Microsoft
8 2 (16.67%) SQL Server
8 2 (16.67%) Java
8 2 (16.67%) SQL
8 2 (16.67%) TDD
9 1 (8.33%) Banking
9 1 (8.33%) Retail
9 1 (8.33%) Aerospace
9 1 (8.33%) Data Analysis
9 1 (8.33%) Spring
9 1 (8.33%) Ruby
9 1 (8.33%) Google
9 1 (8.33%) Ruby on Rails

Digital Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (8.33%) Apache Spark
1 1 (8.33%) SharePoint
1 1 (8.33%) SharePoint Server
Business Applications
1 6 (50.00%) SAP Oil and Gas
Cloud Services
1 1 (8.33%) Microsoft Azure
Communications & Networking
1 1 (8.33%) Internet
Database & Business Intelligence
1 2 (16.67%) SQL Server
2 1 (8.33%) Apache Hive
2 1 (8.33%) Big Data
2 1 (8.33%) Data Warehouse
2 1 (8.33%) Hadoop
2 1 (8.33%) PostgreSQL
2 1 (8.33%) Power BI
2 1 (8.33%) RDBMS
2 1 (8.33%) Relational Database
2 1 (8.33%) SQL Server 2012
Development Applications
1 1 (8.33%) JUnit
General
1 12 (100.00%) Marketing
2 9 (75.00%) Finance
3 7 (58.33%) Manufacturing
4 6 (50.00%) Electronics
4 6 (50.00%) Telecoms
5 3 (25.00%) Financial Institution
5 3 (25.00%) German Language
6 1 (8.33%) Aerospace
6 1 (8.33%) Banking
6 1 (8.33%) Retail
Job Titles
1 4 (33.33%) Marketing Manager
2 3 (25.00%) Channel Marketing Manager
2 3 (25.00%) Developer
2 3 (25.00%) Digital Marketing Manager
3 2 (16.67%) Architect
4 1 (8.33%) 2nd Line Support
4 1 (8.33%) Applications Support
4 1 (8.33%) Business Intelligence Developer
4 1 (8.33%) Cloud Architect
4 1 (8.33%) Cloud Infrastructure Architect
4 1 (8.33%) Coordinator
4 1 (8.33%) Data Architect
4 1 (8.33%) Data Warehouse Developer
4 1 (8.33%) Digital Architect
4 1 (8.33%) Digital Project Manager
4 1 (8.33%) Infrastructure Architect
4 1 (8.33%) Lead Developer
4 1 (8.33%) Project Manager
4 1 (8.33%) Ruby on Rails Developer
4 1 (8.33%) SOA Architect
Libraries, Frameworks & Software Standards
1 1 (8.33%) HTML
1 1 (8.33%) Kafka
1 1 (8.33%) REST
1 1 (8.33%) Ruby on Rails
1 1 (8.33%) Spring
Miscellaneous
1 3 (25.00%) Analytical Skills
2 1 (8.33%) Clustering
2 1 (8.33%) Foreign Exchange (FX)
2 1 (8.33%) Public Cloud
2 1 (8.33%) Virtual Team
Operating Systems
1 1 (8.33%) Windows
1 1 (8.33%) Windows Server
1 1 (8.33%) Windows Server 2012
Processes & Methodologies
1 6 (50.00%) Business Intelligence
1 6 (50.00%) Programme Management
2 5 (41.67%) Analytics
3 4 (33.33%) Agile Software Development
4 3 (25.00%) CRM
4 3 (25.00%) Online Marketing
5 2 (16.67%) Stakeholder Management
5 2 (16.67%) TDD
6 1 (8.33%) B2B
6 1 (8.33%) Continuous Integration
6 1 (8.33%) Copywriting
6 1 (8.33%) Data Analysis
6 1 (8.33%) Data Protection
6 1 (8.33%) E-Commerce
6 1 (8.33%) Internet Marketing
6 1 (8.33%) Pay per click
6 1 (8.33%) Resource Management
6 1 (8.33%) Risk Management
6 1 (8.33%) SEO
6 1 (8.33%) SOA
Programming Languages
1 2 (16.67%) Java
1 2 (16.67%) SQL
2 1 (8.33%) Go
2 1 (8.33%) JavaScript
2 1 (8.33%) Python
2 1 (8.33%) Ruby
Qualifications
1 1 (8.33%) Degree
1 1 (8.33%) SC Cleared
1 1 (8.33%) Security Cleared
Quality Assurance & Compliance
1 1 (8.33%) GDPR
System Software
1 1 (8.33%) HDFS
1 1 (8.33%) VMware ESXi
1 1 (8.33%) VMware Infrastructure
Vendors
1 6 (50.00%) SAP
2 2 (16.67%) Microsoft
3 1 (8.33%) Cadence
3 1 (8.33%) Google
3 1 (8.33%) Oracle
3 1 (8.33%) Teradata
3 1 (8.33%) VMware
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Rate: £170 - £200 per day
Posted: 17 days ago
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Rate: £270 - £300 per day
Posted: 21 days ago