Period
to 18 October 2018

The following table provides summary statistics for contract job vacancies advertised in Reading with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 18 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Berkshire > Reading
6 months to
18 Oct 2018
Same period 2017 Same period 2016
Rank 78 75 68
Rank change year-on-year -3 -7 +17
Contract jobs citing Digital Marketing 16 7 27
As % of all contract IT jobs advertised in Reading 1.11% 0.56% 1.76%
As % of the Processes & Methodologies category 1.29% 0.67% 2.19%
Number of daily rates quoted 15 2 21
Reading median daily rate £388 £400 £350
Median daily rate % change year-on-year -3.13% +14.29% +14.29%
10th Percentile £140 £384 £188
90th Percentile £451 £416 £438
Berkshire median daily rate £388 £425 £363
% change year-on-year -8.82% +17.24% +13.28%
Number of hourly rates quoted 0 0 6
Reading median hourly rate - - £19.61
Berkshire median hourly rate £35.00 £33.00 £19.61
% change year-on-year +6.06% +68.28% +10.48%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Contract vacancies with a requirement for process or methodology skills 1,237 1,048 1,233
As % of all contract IT jobs advertised in Reading 86.20% 83.37% 80.54%
Number of daily rates quoted 682 591 692
Reading median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% -
10th Percentile £213 £272 £228
90th Percentile £586 £575 £569
Berkshire median daily rate £425 £425 £400
% change year-on-year - +6.25% +3.23%
Number of hourly rates quoted 20 47 45
Reading median hourly rate £21.50 £16.00 £22.35
Median hourly rate % change year-on-year +34.38% -28.41% -11.69%
10th Percentile £13.30 £11.05 £14.25
90th Percentile £56.50 £47.50 £43.28
Berkshire median hourly rate £20.50 £16.00 £17.28
% change year-on-year +28.13% -7.41% -32.89%

Digital Marketing
Job Vacancy Trend in Reading

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Reading.

Contractor daily rate trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Digital Marketing in Reading over the 6 months to 18 October 2018.

Contractor daily rate histogram for Digital Marketing in Reading

Digital Marketing
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Reading.

Contractor hourly rate trend for Digital Marketing in Reading

For the 6 months to 18 October 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Reading region with a requirement for Digital Marketing.

1 16 (100.00%) Marketing
2 8 (50.00%) SAP
2 8 (50.00%) Business Intelligence
2 8 (50.00%) Finance
2 8 (50.00%) Manufacturing
2 8 (50.00%) Programme Management
2 8 (50.00%) Electronics
2 8 (50.00%) Telecoms
2 8 (50.00%) Agile Software Development
3 7 (43.75%) Line Management
4 6 (37.50%) Software Asset Management
4 6 (37.50%) MCDST
4 6 (37.50%) Windows 7
4 6 (37.50%) Asset Management
4 6 (37.50%) Stakeholder Management
4 6 (37.50%) Service Management
4 6 (37.50%) Windows
4 6 (37.50%) E-Commerce
4 6 (37.50%) Microsoft
4 6 (37.50%) Microsoft Certification
4 6 (37.50%) NHS
5 5 (31.25%) Windows XP
5 5 (31.25%) Retail
6 3 (18.75%) Degree
7 2 (12.50%) Google Analytics
7 2 (12.50%) Display Advertising
7 2 (12.50%) Product Marketing
7 2 (12.50%) Google
7 2 (12.50%) Online Marketing
7 2 (12.50%) Social Media

Digital Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (12.50%) Google Analytics
2 1 (6.25%) Microsoft Azure
Communications & Networking
1 1 (6.25%) SSL
Development Applications
1 1 (6.25%) Octopus Deploy
1 1 (6.25%) TeamCity
General
1 16 (100.00%) Marketing
2 8 (50.00%) Electronics
2 8 (50.00%) Finance
2 8 (50.00%) Manufacturing
2 8 (50.00%) Telecoms
3 5 (31.25%) Retail
4 2 (12.50%) Advertising
5 1 (6.25%) Pharmaceutical
Job Titles
1 6 (37.50%) Desktop Support
2 5 (31.25%) Project Manager
3 4 (25.00%) Desktop Engineer
3 4 (25.00%) Desktop Support Engineer
3 4 (25.00%) Support Engineer
4 3 (18.75%) Software Manager
4 3 (18.75%) Software Project Manager
5 2 (12.50%) Campaign Manager
5 2 (12.50%) Desktop Technician
5 2 (12.50%) Strategy Manager
6 1 (6.25%) Analyst
6 1 (6.25%) DevOps Engineer
6 1 (6.25%) Digital Programme Manager
6 1 (6.25%) E-Commerce Manager
6 1 (6.25%) E-Commerce Project Manager
6 1 (6.25%) Graduate Analyst
6 1 (6.25%) Graduate Support Analyst
6 1 (6.25%) Programme Manager
6 1 (6.25%) Web Analyst
6 1 (6.25%) Web Support Analyst
Miscellaneous
1 6 (37.50%) NHS
2 2 (12.50%) Analytical Skills
2 2 (12.50%) Social Media
Operating Systems
1 6 (37.50%) Windows
1 6 (37.50%) Windows 7
2 5 (31.25%) Windows XP
3 1 (6.25%) Windows 10
Processes & Methodologies
1 8 (50.00%) Agile Software Development
1 8 (50.00%) Business Intelligence
1 8 (50.00%) Programme Management
2 7 (43.75%) Line Management
3 6 (37.50%) Asset Management
3 6 (37.50%) E-Commerce
3 6 (37.50%) Service Management
3 6 (37.50%) Software Asset Management
3 6 (37.50%) Stakeholder Management
4 2 (12.50%) Analytics
4 2 (12.50%) B2B
4 2 (12.50%) Campaign Management
4 2 (12.50%) Display Advertising
4 2 (12.50%) Global Marketing
4 2 (12.50%) Marketing Strategy
4 2 (12.50%) Network Marketing
4 2 (12.50%) Online Marketing
4 2 (12.50%) Performance Metrics
4 2 (12.50%) Product Marketing
4 2 (12.50%) SEO
Programming Languages
1 1 (6.25%) PowerShell
Qualifications
1 6 (37.50%) MCDST
1 6 (37.50%) Microsoft Certification
2 3 (18.75%) Degree
3 2 (12.50%) Master's Degree
3 2 (12.50%) MBA
Vendors
1 8 (50.00%) SAP
2 6 (37.50%) Microsoft
3 2 (12.50%) Google
3 2 (12.50%) Marketo
4 1 (6.25%) Sitecore