The following table provides summary statistics for contract job vacancies advertised in Reading with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Berkshire / Reading
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 49 52 61
Rank change year-on-year +3 +9  
Contract jobs citing Digital Marketing 7 17 9
As % of all contract IT jobs advertised in Reading 1.21% 1.94% 1.08%
As % of the Processes & Methodologies category 1.53% 2.44% 1.39%
Number of daily rates quoted 1 13 4
Median daily rate £388 £195 £381
Median daily rate % change year-on-year +98.71% -48.85%  
UK excluding London median daily rate £475 £375 £375
% change year-on-year +26.66% -  
Number of hourly rates quoted 0 3 0
Median hourly rate - £19.61 -
UK excluding London median hourly rate £21.50 £32.25 £35.00
% change year-on-year -33.33% -7.85%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Reading
Contract job vacancies with a requirement for process and methodology skills 458 698 648
As % of all contract IT job vacancies advertised in Reading 79.38% 79.59% 77.88%
Number of daily rates quoted 230 418 318
Median daily rate £450 £400 £400
Median daily rate % change year-on-year +12.50% -  
90% offered a daily rate of more than £301 £225 £260
10% offered a daily rate of more than £563 £500 £518
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 19 22 36
Median hourly rate £29.75 £19.81 £21.55
Median hourly rate % change year-on-year +50.21% -8.09%  
90% offered a hourly rate of more than £16.00 £19.61 £14.00
10% offered a hourly rate of more than £55.00 £35.73 £41.16
UK excluding London median hourly rate £34.75 £28.50 £30.00
% change year-on-year +21.92% -5.00%  

Digital Marketing
Job Vacancy Trend in Reading

The job posting trend of jobs advertised in Reading citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Reading.

Contractor daily rate trend for Digital Marketing in Reading

Digital Marketing
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Reading.

Contractor hourly rate trend for Digital Marketing in Reading

For the 6 months to 28 June 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Digital Marketing.

1 15 (100.00%) Marketing
2 9 (60.00%) Analytics
3 8 (53.33%) Finance
4 7 (46.67%) Business Intelligence
5 6 (40.00%) Online Marketing
6 5 (33.33%) SAP Oil and Gas
6 5 (33.33%) SAP
6 5 (33.33%) Manufacturing
6 5 (33.33%) Electronics
6 5 (33.33%) Telecoms
6 5 (33.33%) Programme Management
6 5 (33.33%) Analytical Skills
6 5 (33.33%) Actionable Insight
6 5 (33.33%) Digital Analytics
7 4 (26.67%) WebTrends
7 4 (26.67%) Agile Software Development
8 3 (20.00%) German Language
8 3 (20.00%) Market Research
8 3 (20.00%) Financial Institution
8 3 (20.00%) Risk Management
8 3 (20.00%) Stakeholder Management
8 3 (20.00%) Data Mining
8 3 (20.00%) Microsoft
8 3 (20.00%) Oracle
8 3 (20.00%) CRM
8 3 (20.00%) Customer Segmentation
8 3 (20.00%) Power BI
9 2 (13.33%) Optimizely
9 2 (13.33%) Internal Audit
9 2 (13.33%) Order to Cash

Digital Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (6.67%) Apache Spark
1 1 (6.67%) SharePoint
1 1 (6.67%) SharePoint Server
Applications
1 2 (13.33%) Microsoft Excel
Business Applications
1 5 (33.33%) SAP Oil and Gas
2 4 (26.67%) WebTrends
3 2 (13.33%) Unica
Cloud Services
1 2 (13.33%) Adobe Analytics
2 1 (6.67%) Microsoft Azure
Database & Business Intelligence
1 3 (20.00%) Data Mining
1 3 (20.00%) Power BI
2 2 (13.33%) SQL Server
3 1 (6.67%) Apache Hive
3 1 (6.67%) Big Data
3 1 (6.67%) Data Warehouse
3 1 (6.67%) Hadoop
3 1 (6.67%) PostgreSQL
3 1 (6.67%) RDBMS
3 1 (6.67%) Relational Database
3 1 (6.67%) SQL Server 2012
Development Applications
1 1 (6.67%) JUnit
General
1 15 (100.00%) Marketing
2 8 (53.33%) Finance
3 5 (33.33%) Electronics
3 5 (33.33%) Manufacturing
3 5 (33.33%) Telecoms
4 3 (20.00%) Financial Institution
4 3 (20.00%) German Language
5 1 (6.67%) Banking
5 1 (6.67%) Retail
Job Titles
1 4 (26.67%) Analyst
1 4 (26.67%) Digital Analyst
1 4 (26.67%) Marketing Manager
2 3 (20.00%) Channel Marketing Manager
2 3 (20.00%) Digital Marketing Manager
3 2 (13.33%) Audit Manager
3 2 (13.33%) Developer
3 2 (13.33%) Digital Performance Analyst
3 2 (13.33%) Finance Manager
3 2 (13.33%) Performance Analyst
3 2 (13.33%) Senior Audit Manager
3 2 (13.33%) Senior Manager
4 1 (6.67%) 2nd Line Support
4 1 (6.67%) Applications Support
4 1 (6.67%) Business Intelligence Developer
4 1 (6.67%) Business Intelligence Lead
4 1 (6.67%) Data Warehouse Developer
4 1 (6.67%) Lead Developer
4 1 (6.67%) Project Manager
4 1 (6.67%) Web Analyst
Libraries, Frameworks & Software Standards
1 1 (6.67%) Kafka
1 1 (6.67%) REST
Miscellaneous
1 5 (33.33%) Analytical Skills
2 2 (13.33%) Digital Media
3 1 (6.67%) Foreign Exchange (FX)
3 1 (6.67%) Virtual Team
Operating Systems
1 1 (6.67%) Windows
1 1 (6.67%) Windows Server
1 1 (6.67%) Windows Server 2012
Processes & Methodologies
1 9 (60.00%) Analytics
2 7 (46.67%) Business Intelligence
3 6 (40.00%) Online Marketing
4 5 (33.33%) Actionable Insight
4 5 (33.33%) Digital Analytics
4 5 (33.33%) Programme Management
5 4 (26.67%) Agile Software Development
6 3 (20.00%) CRM
6 3 (20.00%) Customer Segmentation
6 3 (20.00%) Market Research
6 3 (20.00%) Risk Management
6 3 (20.00%) Stakeholder Management
7 2 (13.33%) Cash Management
7 2 (13.33%) Internal Audit
7 2 (13.33%) Order to Cash
7 2 (13.33%) Procure-to-Pay
7 2 (13.33%) Record to Report
7 2 (13.33%) Web Analytics
8 1 (6.67%) Copywriting
8 1 (6.67%) Resource Management
Programming Languages
1 2 (13.33%) SQL
2 1 (6.67%) Java
Qualifications
1 1 (6.67%) Degree
1 1 (6.67%) Master's Degree
Quality Assurance & Compliance
1 1 (6.67%) GDPR
System Software
1 1 (6.67%) HDFS
1 1 (6.67%) VMware ESXi
1 1 (6.67%) VMware Infrastructure
Vendors
1 5 (33.33%) SAP
2 3 (20.00%) Microsoft
2 3 (20.00%) Oracle
3 2 (13.33%) Adobe
3 2 (13.33%) comScore
3 2 (13.33%) Maxymiser
3 2 (13.33%) Omniture
3 2 (13.33%) Optimizely
4 1 (6.67%) Cadence
4 1 (6.67%) Teradata
4 1 (6.67%) VMware
Reading
People Source Consulting
Rate: £375 - £400 per day
Posted: 14 days ago