Period
to 23 March 2019

The following table provides summary statistics for contract job vacancies advertised in Reading with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 23 March 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Berkshire > Reading
6 months to
23 Mar 2019
Same period 2018 Same period 2017
Rank 74 72 83
Rank change year-on-year -2 +11 +13
Contract jobs citing Digital Marketing 23 20 12
As % of all contract IT jobs advertised in Reading 1.54% 1.57% 0.85%
As % of the Processes & Methodologies category 1.79% 1.86% 1.03%
Number of daily rates quoted 21 7 11
Reading median daily rate £525 £310 £450
Median daily rate % change year-on-year +69.35% -31.11% +10.77%
10th Percentile £140 £214 £278
90th Percentile £575 £478 £588
Berkshire median daily rate £475 £375 £407
% change year-on-year +26.67% -7.75% +34.38%
Number of hourly rates quoted 0 0 2
Reading median hourly rate - - £22.50
Berkshire median hourly rate £35.75 £35.50 £22.50
% change year-on-year +0.70% +57.78% +50.00%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Contract vacancies with a requirement for process or methodology skills 1,288 1,078 1,164
As % of all contract IT jobs advertised in Reading 86.50% 84.62% 82.15%
Number of daily rates quoted 750 657 572
Reading median daily rate £463 £415 £413
Median daily rate % change year-on-year +11.45% +0.61% +3.13%
10th Percentile £300 £263 £225
90th Percentile £621 £588 £549
Berkshire median daily rate £450 £425 £413
% change year-on-year +5.88% +3.03% +3.13%
Number of hourly rates quoted 30 25 47
Reading median hourly rate £43.75 £15.00 £18.00
Median hourly rate % change year-on-year +191.67% -16.67% -41.75%
10th Percentile £16.25 £11.25 £13.00
90th Percentile £55.88 £49.50 £56.39
Berkshire median hourly rate £17.50 £13.50 £15.50
% change year-on-year +29.63% -12.90% -28.07%

Digital Marketing
Job Vacancy Trend in Reading

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Reading.

Contractor daily rate trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Digital Marketing in Reading over the 6 months to 23 March 2019.

Contractor daily rate histogram for Digital Marketing in Reading

Digital Marketing
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Reading.

Contractor hourly rate trend for Digital Marketing in Reading

For the 6 months to 23 March 2019, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Reading region with a requirement for Digital Marketing.

1 23 (100.00%) Marketing
2 19 (82.61%) Business Intelligence
3 17 (73.91%) Finance
4 16 (69.57%) Manufacturing
4 16 (69.57%) Electronics
4 16 (69.57%) Telecoms
4 16 (69.57%) Programme Management
4 16 (69.57%) SAP
5 10 (43.48%) Microsoft Azure
6 9 (39.13%) Amazon AWS
6 9 (39.13%) Test Automation
6 9 (39.13%) Web Operations
7 8 (34.78%) Public Cloud
7 8 (34.78%) IT Strategy
7 8 (34.78%) Active Listening
7 8 (34.78%) Infrastructure Engineering
7 8 (34.78%) PaaS
7 8 (34.78%) IaaS
7 8 (34.78%) Incident Management
7 8 (34.78%) Microsoft
7 8 (34.78%) Billing
8 6 (26.09%) Windows
9 5 (21.74%) .NET
9 5 (21.74%) Retail
9 5 (21.74%) Agile Software Development
10 4 (17.39%) Asset Management
10 4 (17.39%) UML
10 4 (17.39%) OO
10 4 (17.39%) Git (software)
11 3 (13.04%) MCDST

Digital Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.70%) WebSphere
2 1 (4.35%) Oracle Workflow
Applications
1 1 (4.35%) Microsoft Project
Business Applications
1 2 (8.70%) Magento
2 1 (4.35%) Dynamics NAV
2 1 (4.35%) Eloqua
Cloud Services
1 10 (43.48%) Microsoft Azure
2 9 (39.13%) Amazon AWS
3 8 (34.78%) IaaS
3 8 (34.78%) PaaS
4 1 (4.35%) Amazon EMR
4 1 (4.35%) BlueKai
Communications & Networking
1 1 (4.35%) HTTP
1 1 (4.35%) Wireless
Database & Business Intelligence
1 2 (8.70%) Apache Ignite
1 2 (8.70%) SQL Server
2 1 (4.35%) Amazon Athena
2 1 (4.35%) Amazon Redshift
2 1 (4.35%) Electronic Patient Records
2 1 (4.35%) PostgreSQL
2 1 (4.35%) Power BI
2 1 (4.35%) Relational Database
Development Applications
1 4 (17.39%) Git (software)
2 2 (8.70%) Team Foundation Server
2 2 (8.70%) Visual Studio
3 1 (4.35%) Jenkins
3 1 (4.35%) Octopus Deploy
3 1 (4.35%) Subversion
General
1 23 (100.00%) Marketing
2 17 (73.91%) Finance
3 16 (69.57%) Electronics
3 16 (69.57%) Manufacturing
3 16 (69.57%) Telecoms
4 8 (34.78%) Billing
5 5 (21.74%) Retail
Job Titles
1 9 (39.13%) AWS Engineer
1 9 (39.13%) Azure Engineer
1 9 (39.13%) WebOps Engineer
2 8 (34.78%) Cloud Engineer
3 4 (17.39%) Developer
4 3 (13.04%) Desktop Engineer
4 3 (13.04%) Desktop Support
4 3 (13.04%) Desktop Support Engineer
4 3 (13.04%) Support Engineer
5 2 (8.70%) .NET Developer
5 2 (8.70%) Architect
5 2 (8.70%) C# .NET Developer
5 2 (8.70%) C# Developer
5 2 (8.70%) C# WPF Developer
5 2 (8.70%) Project Manager
5 2 (8.70%) Solutions Architect
5 2 (8.70%) WPF Developer
6 1 (4.35%) AWS DevOps Engineer
6 1 (4.35%) Azure DevOps Engineer
6 1 (4.35%) Senior Ruby Developer
Libraries, Frameworks & Software Standards
1 5 (21.74%) .NET
2 2 (8.70%) .NET Framework
2 2 (8.70%) ASP.NET Web API
2 2 (8.70%) Entity Framework
2 2 (8.70%) IBM Integration Bus
2 2 (8.70%) Kafka
2 2 (8.70%) Managed Extensibility Framework
2 2 (8.70%) Silverlight
2 2 (8.70%) SOAP
2 2 (8.70%) WCF
2 2 (8.70%) Web Services
2 2 (8.70%) WPF
3 1 (4.35%) Elastic Stack
3 1 (4.35%) Node.js
3 1 (4.35%) Ruby on Rails
3 1 (4.35%) Sensu
Miscellaneous
1 8 (34.78%) Public Cloud
2 3 (13.04%) NHS
3 2 (8.70%) Algorithms
3 2 (8.70%) Mobile App
3 2 (8.70%) User Experience
Operating Systems
1 6 (26.09%) Windows
2 3 (13.04%) Windows 10
2 3 (13.04%) Windows 7
3 2 (8.70%) Linux
4 1 (4.35%) CentOS
4 1 (4.35%) Mac OS X
4 1 (4.35%) Red Hat Enterprise Linux
4 1 (4.35%) Unix
4 1 (4.35%) Windows XP
Processes & Methodologies
1 19 (82.61%) Business Intelligence
2 16 (69.57%) Programme Management
3 9 (39.13%) Test Automation
3 9 (39.13%) Web Operations
4 8 (34.78%) Active Listening
4 8 (34.78%) Incident Management
4 8 (34.78%) Infrastructure Engineering
4 8 (34.78%) IT Strategy
5 5 (21.74%) Agile Software Development
6 4 (17.39%) Asset Management
6 4 (17.39%) OO
6 4 (17.39%) UML
7 3 (13.04%) DevOps
7 3 (13.04%) E-Commerce
7 3 (13.04%) Line Management
7 3 (13.04%) SDLC
7 3 (13.04%) Service Management
7 3 (13.04%) Software Asset Management
8 2 (8.70%) Digital Transformation Programme
8 2 (8.70%) SOLID
Programming Languages
1 3 (13.04%) Python
2 2 (8.70%) C#
2 2 (8.70%) Java
2 2 (8.70%) XAML
3 1 (4.35%) Bash Shell
3 1 (4.35%) JavaScript
3 1 (4.35%) Perl
3 1 (4.35%) R
3 1 (4.35%) Ruby
3 1 (4.35%) SQL
Qualifications
1 3 (13.04%) MCDST
1 3 (13.04%) Microsoft Certification
2 2 (8.70%) PhD
2 2 (8.70%) TOGAF Certification
3 1 (4.35%) PMI Certification
3 1 (4.35%) PMP
System Software
1 1 (4.35%) Docker
Systems Management
1 1 (4.35%) Ansible
1 1 (4.35%) Docker Swarm
1 1 (4.35%) Grafana
1 1 (4.35%) Graphite
1 1 (4.35%) Kubernetes
1 1 (4.35%) Nagios
1 1 (4.35%) Terraform
1 1 (4.35%) ZABBIX
Vendors
1 16 (69.57%) SAP
2 8 (34.78%) Microsoft
3 2 (8.70%) IBM
4 1 (4.35%) JDA
4 1 (4.35%) Oracle
4 1 (4.35%) Red Hat
4 1 (4.35%) RedPrairie