Period
to 21 August 2018

The following table provides summary statistics for contract job vacancies advertised in Reading with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 21 August 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Berkshire > Reading
6 months to
21 Aug 2018
Same period 2017 Same period 2016
Rank 71 75 82
Rank change year-on-year +4 +7 +8
Contract jobs citing Digital Marketing 20 13 24
As % of all contract IT jobs advertised in Reading 1.36% 1.03% 1.42%
As % of the Processes & Methodologies category 1.59% 1.26% 1.76%
Number of daily rates quoted 13 6 17
Reading median daily rate £388 £388 £195
Median daily rate % change year-on-year - +98.72% -32.17%
10th Percentile £141 £228 £128
90th Percentile £482 £453 £433
Berkshire median daily rate £388 £413 £330
% change year-on-year -6.06% +25.00% +14.78%
Number of hourly rates quoted 0 0 4
Reading median hourly rate - - £19.61
Berkshire median hourly rate £35.00 £23.75 £19.61
% change year-on-year +47.37% +21.11% -1.95%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Contract vacancies with a requirement for process or methodology skills 1,258 1,032 1,363
As % of all contract IT jobs advertised in Reading 85.40% 81.84% 80.51%
Number of daily rates quoted 712 533 790
Reading median daily rate £425 £425 £413
Median daily rate % change year-on-year - +3.03% +3.13%
10th Percentile £232 £263 £250
90th Percentile £588 £586 £550
Berkshire median daily rate £425 £425 £410
% change year-on-year - +3.66% +7.33%
Number of hourly rates quoted 25 50 36
Reading median hourly rate £21.50 £16.00 £21.33
Median hourly rate % change year-on-year +34.38% -24.99% -5.20%
10th Percentile £14.00 £11.20 £10.75
90th Percentile £49.50 £48.58 £38.52
Berkshire median hourly rate £21.50 £15.00 £16.75
% change year-on-year +43.33% -10.45% -25.56%

Digital Marketing
Job Vacancy Trend in Reading

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Reading.

Contractor daily rate trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Digital Marketing in Reading over the 6 months to 21 August 2018.

Contractor daily rate histogram for Digital Marketing in Reading

Digital Marketing
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Reading.

Contractor hourly rate trend for Digital Marketing in Reading

For the 6 months to 21 August 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Reading region with a requirement for Digital Marketing.

1 20 (100.00%) Marketing
2 9 (45.00%) Telecoms
3 7 (35.00%) Agile Software Development
4 6 (30.00%) Degree
4 6 (30.00%) SEO
4 6 (30.00%) Finance
4 6 (30.00%) Manufacturing
4 6 (30.00%) Electronics
4 6 (30.00%) Programme Management
4 6 (30.00%) SAP
4 6 (30.00%) Business Intelligence
4 6 (30.00%) Microsoft
4 6 (30.00%) Social Media
4 6 (30.00%) Marketing Strategy
5 5 (25.00%) Line Management
5 5 (25.00%) Master's Degree
5 5 (25.00%) E-Commerce
5 5 (25.00%) Stakeholder Management
6 4 (20.00%) Adobe Illustrator
6 4 (20.00%) Service Management
6 4 (20.00%) Windows XP
6 4 (20.00%) Photoshop
6 4 (20.00%) Windows
6 4 (20.00%) Microsoft Certification
6 4 (20.00%) NHS
6 4 (20.00%) MCDST
6 4 (20.00%) Pay per click
6 4 (20.00%) Retail
6 4 (20.00%) Asset Management
6 4 (20.00%) Windows 7

Digital Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (20.00%) Adobe Illustrator
1 4 (20.00%) Photoshop
2 3 (15.00%) Microsoft PowerPoint
Cloud Services
1 2 (10.00%) Google Analytics
1 2 (10.00%) Office 365
2 1 (5.00%) Cloud Computing
2 1 (5.00%) Microsoft Azure
Communications & Networking
1 1 (5.00%) SSL
Development Applications
1 1 (5.00%) Octopus Deploy
1 1 (5.00%) TeamCity
General
1 20 (100.00%) Marketing
2 9 (45.00%) Telecoms
3 6 (30.00%) Electronics
3 6 (30.00%) Finance
3 6 (30.00%) Manufacturing
4 4 (20.00%) Retail
5 3 (15.00%) Multimedia
6 2 (10.00%) Advertising
7 1 (5.00%) Pharmaceutical
Job Titles
1 4 (20.00%) Desktop Support
1 4 (20.00%) Project Manager
2 3 (15.00%) Software Manager
2 3 (15.00%) Software Project Manager
3 2 (10.00%) Campaign Manager
3 2 (10.00%) Change Consultant
3 2 (10.00%) Change Management Consultant
3 2 (10.00%) Consultant
3 2 (10.00%) Desktop Engineer
3 2 (10.00%) Desktop Support Engineer
3 2 (10.00%) Desktop Technician
3 2 (10.00%) Management Consultant
3 2 (10.00%) Strategy Manager
3 2 (10.00%) Support Engineer
4 1 (5.00%) Analyst
4 1 (5.00%) Change Manager
4 1 (5.00%) Graduate
4 1 (5.00%) Junior
4 1 (5.00%) Programme Manager
4 1 (5.00%) Support Analyst
Miscellaneous
1 6 (30.00%) Social Media
2 4 (20.00%) NHS
3 3 (15.00%) User Experience
4 2 (10.00%) Analytical Skills
4 2 (10.00%) Video Editing
Operating Systems
1 4 (20.00%) Windows
1 4 (20.00%) Windows 7
1 4 (20.00%) Windows XP
Processes & Methodologies
1 7 (35.00%) Agile Software Development
2 6 (30.00%) Business Intelligence
2 6 (30.00%) Marketing Strategy
2 6 (30.00%) Programme Management
2 6 (30.00%) SEO
3 5 (25.00%) E-Commerce
3 5 (25.00%) Line Management
3 5 (25.00%) Stakeholder Management
4 4 (20.00%) Asset Management
4 4 (20.00%) Infographics
4 4 (20.00%) Pay per click
4 4 (20.00%) Service Management
4 4 (20.00%) Software Asset Management
5 3 (15.00%) Anthropology
5 3 (15.00%) Change Management
5 3 (15.00%) Customer Engagement
5 3 (15.00%) Psychology
6 2 (10.00%) Coaching
6 2 (10.00%) Mentoring
6 2 (10.00%) Online Marketing
Programming Languages
1 1 (5.00%) PowerShell
Qualifications
1 6 (30.00%) Degree
2 5 (25.00%) Master's Degree
3 4 (20.00%) MCDST
3 4 (20.00%) Microsoft Certification
4 3 (15.00%) Security Cleared
5 2 (10.00%) MBA
6 1 (5.00%) SC Cleared
Vendors
1 6 (30.00%) Microsoft
1 6 (30.00%) SAP
2 4 (20.00%) Facebook
2 4 (20.00%) Twitter
3 2 (10.00%) Google
3 2 (10.00%) Marketo
4 1 (5.00%) Sitecore