Period
to 20 June 2018

The following table provides summary statistics for contract job vacancies advertised in Reading with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 20 June 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Berkshire > Reading
6 months to
20 Jun 2018
Same period 2017 Same period 2016
Rank 66 71 86
Rank change year-on-year +5 +15 +11
Contract jobs citing Digital Marketing 22 14 23
As % of all contract IT jobs advertised in Reading 1.63% 1.13% 1.21%
As % of the Processes & Methodologies category 1.91% 1.38% 1.53%
Number of daily rates quoted 10 8 15
Reading median daily rate £388 £450 £195
Median daily rate % change year-on-year -13.89% +130.77% -43.07%
10th Percentile £248 £248 £128
90th Percentile £474 £533 £420
Berkshire median daily rate £388 £381 £322
% change year-on-year +1.64% +18.40% +4.72%
Number of hourly rates quoted 0 0 3
Reading median hourly rate - - £19.61
Berkshire median hourly rate £41.50 £25.50 £19.61
% change year-on-year +62.75% +30.04% +3.21%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Contract vacancies with a requirement for process or methodology skills 1,154 1,017 1,507
As % of all contract IT jobs advertised in Reading 85.36% 81.75% 79.57%
Number of daily rates quoted 710 513 864
Reading median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% +6.67%
10th Percentile £263 £235 £250
90th Percentile £604 £575 £538
Berkshire median daily rate £425 £425 £400
% change year-on-year - +6.25% +5.26%
Number of hourly rates quoted 24 44 41
Reading median hourly rate £21.75 £18.50 £21.33
Median hourly rate % change year-on-year +17.57% -13.27% -1.02%
10th Percentile £12.31 £13.60 £11.25
90th Percentile £54.38 £57.50 £63.00
Berkshire median hourly rate £20.50 £15.50 £17.00
% change year-on-year +32.26% -8.82% -21.11%

Digital Marketing
Job Vacancy Trend in Reading

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Reading.

Contractor daily rate trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Digital Marketing in Reading over the 6 months to 20 June 2018.

Contractor daily rate histogram for Digital Marketing in Reading

Digital Marketing
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Reading.

Contractor hourly rate trend for Digital Marketing in Reading

For the 6 months to 20 June 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Reading region with a requirement for Digital Marketing.

1 22 (100.00%) Marketing
2 10 (45.45%) SEO
3 9 (40.91%) Telecoms
4 8 (36.36%) Agile Software Development
4 8 (36.36%) Social Media
4 8 (36.36%) Marketing Strategy
5 6 (27.27%) Facebook
5 6 (27.27%) Twitter
5 6 (27.27%) Pay per click
5 6 (27.27%) Degree
5 6 (27.27%) Adobe Illustrator
5 6 (27.27%) Photoshop
5 6 (27.27%) Microsoft
5 6 (27.27%) Infographics
6 5 (22.73%) Master's Degree
6 5 (22.73%) Multimedia
6 5 (22.73%) Microsoft PowerPoint
7 4 (18.18%) Electronics
7 4 (18.18%) Finance
7 4 (18.18%) Advertising
7 4 (18.18%) Analytics
7 4 (18.18%) Microsoft Azure
8 3 (13.64%) Video Editing
8 3 (13.64%) Psychology
8 3 (13.64%) Security Cleared
8 3 (13.64%) Customer Engagement
8 3 (13.64%) Stakeholder Management
8 3 (13.64%) Change Management
8 3 (13.64%) Retail
8 3 (13.64%) E-Commerce

Digital Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (9.09%) SharePoint
2 1 (4.55%) Apache Pig
2 1 (4.55%) IIS
2 1 (4.55%) SAS
Applications
1 6 (27.27%) Adobe Illustrator
1 6 (27.27%) Photoshop
2 5 (22.73%) Microsoft PowerPoint
3 1 (4.55%) SPSS
Business Applications
1 1 (4.55%) WebTrends
Cloud Services
1 4 (18.18%) Microsoft Azure
2 2 (9.09%) Cloud Computing
2 2 (9.09%) Google Analytics
2 2 (9.09%) Office 365
Communications & Networking
1 1 (4.55%) DNS
Database & Business Intelligence
1 2 (9.09%) Big Data
1 2 (9.09%) Hadoop
1 2 (9.09%) NoSQL
2 1 (4.55%) Amazon Redshift
2 1 (4.55%) Apache Cassandra
2 1 (4.55%) Apache Hive
2 1 (4.55%) Azure SQL Database
2 1 (4.55%) Data Warehouse
2 1 (4.55%) MongoDB
2 1 (4.55%) Pentaho
2 1 (4.55%) Power BI
2 1 (4.55%) SAP HANA
2 1 (4.55%) SQL Server
2 1 (4.55%) SQL Server 2005
2 1 (4.55%) SQL Server 2008
2 1 (4.55%) SQL Server Analysis Services
2 1 (4.55%) SQL Server Integration Services
2 1 (4.55%) SQL Server Reporting Services
2 1 (4.55%) Sqoop
2 1 (4.55%) Triplestore
Development Applications
1 2 (9.09%) Visual Studio
2 1 (4.55%) Octopus Deploy
2 1 (4.55%) TeamCity
General
1 22 (100.00%) Marketing
2 9 (40.91%) Telecoms
3 5 (22.73%) Multimedia
4 4 (18.18%) Advertising
4 4 (18.18%) Electronics
4 4 (18.18%) Finance
5 3 (13.64%) Retail
6 2 (9.09%) Manufacturing
Job Titles
1 4 (18.18%) Campaign Manager
2 3 (13.64%) Consultant
2 3 (13.64%) Marketing Manager
2 3 (13.64%) Project Manager
3 2 (9.09%) Campaign Marketing Manager
3 2 (9.09%) Change Consultant
3 2 (9.09%) Change Management Consultant
3 2 (9.09%) Developer
3 2 (9.09%) Junior
3 2 (9.09%) Management Consultant
3 2 (9.09%) Software Manager
3 2 (9.09%) Software Project Manager
3 2 (9.09%) Strategy Manager
3 2 (9.09%) Web Developer
4 1 (4.55%) Data Consultant
4 1 (4.55%) Desktop Technician
4 1 (4.55%) DevOps Engineer
4 1 (4.55%) Digital Marketing Manager
4 1 (4.55%) Insight Consultant
4 1 (4.55%) Transformation Programme Architect
Libraries, Frameworks & Software Standards
1 2 (9.09%) .NET
1 2 (9.09%) .NET Framework
1 2 (9.09%) Ajax
1 2 (9.09%) ASP.NET
1 2 (9.09%) ASP.NET Web Forms
1 2 (9.09%) CSS
1 2 (9.09%) CSS3
1 2 (9.09%) HTML
1 2 (9.09%) HTML5
1 2 (9.09%) jQuery
1 2 (9.09%) XSLT
2 1 (4.55%) COM
2 1 (4.55%) XML
Miscellaneous
1 8 (36.36%) Social Media
2 3 (13.64%) Analytical Skills
2 3 (13.64%) User Experience
2 3 (13.64%) Video Editing
3 2 (9.09%) Computer Science
3 2 (9.09%) FMCG
3 2 (9.09%) Wiki
4 1 (4.55%) NHS
4 1 (4.55%) Replication
Operating Systems
1 1 (4.55%) Windows
1 1 (4.55%) Windows 7
1 1 (4.55%) Windows XP
Processes & Methodologies
1 10 (45.45%) SEO
2 8 (36.36%) Agile Software Development
2 8 (36.36%) Marketing Strategy
3 6 (27.27%) Infographics
3 6 (27.27%) Pay per click
4 4 (18.18%) Analytics
5 3 (13.64%) Anthropology
5 3 (13.64%) Business Intelligence
5 3 (13.64%) Change Management
5 3 (13.64%) Customer Engagement
5 3 (13.64%) E-Commerce
5 3 (13.64%) Project Management
5 3 (13.64%) Psychology
5 3 (13.64%) Stakeholder Management
6 2 (9.09%) B2B
6 2 (9.09%) Customer Intelligence
6 2 (9.09%) Display Advertising
6 2 (9.09%) MVC
6 2 (9.09%) Product Marketing
6 2 (9.09%) Programme Management
Programming Languages
1 2 (9.09%) C#
1 2 (9.09%) JavaScript
2 1 (4.55%) F#
2 1 (4.55%) Java
2 1 (4.55%) PowerShell
2 1 (4.55%) Python
2 1 (4.55%) R
2 1 (4.55%) SQL
Qualifications
1 6 (27.27%) Degree
2 5 (22.73%) Master's Degree
3 3 (13.64%) Security Cleared
4 2 (9.09%) MBA
5 1 (4.55%) Computer Science Degree
5 1 (4.55%) MCDST
5 1 (4.55%) Microsoft Certification
5 1 (4.55%) SC Cleared
System Software
1 1 (4.55%) Apache Flume
Vendors
1 6 (27.27%) Facebook
1 6 (27.27%) Microsoft
1 6 (27.27%) Twitter
2 3 (13.64%) SAP
3 2 (9.09%) Google
3 2 (9.09%) Marketo
4 1 (4.55%) Informatica
4 1 (4.55%) Netezza
4 1 (4.55%) Omniture
4 1 (4.55%) Optimizely
4 1 (4.55%) Oracle
4 1 (4.55%) Sitecore
4 1 (4.55%) Talend
4 1 (4.55%) Teradata
4 1 (4.55%) Vertica