Period
to 12 December 2018

The following table provides summary statistics for contract job vacancies advertised in Reading with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 12 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Berkshire > Reading
6 months to
12 Dec 2018
Same period 2017 Same period 2016
Rank 85 84 80
Rank change year-on-year -1 -4 -3
Contract jobs citing Digital Marketing 14 8 17
As % of all contract IT jobs advertised in Reading 0.89% 0.63% 1.16%
As % of the Processes & Methodologies category 1.03% 0.75% 1.42%
Number of daily rates quoted 14 5 15
Reading median daily rate £388 £310 £375
Median daily rate % change year-on-year +25.00% -17.33% +19.05%
10th Percentile £140 £209 £188
90th Percentile £484 £409 £528
Berkshire median daily rate £400 £419 £375
% change year-on-year -4.48% +11.67% +25.00%
Number of hourly rates quoted 0 0 3
Reading median hourly rate - - £22.50
Berkshire median hourly rate £34.00 £34.50 £21.75
% change year-on-year -1.45% +58.62% +40.32%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Contract vacancies with a requirement for process or methodology skills 1,364 1,061 1,193
As % of all contract IT jobs advertised in Reading 86.27% 83.74% 81.32%
Number of daily rates quoted 719 646 613
Reading median daily rate £430 £403 £400
Median daily rate % change year-on-year +6.83% +0.63% -
10th Percentile £217 £270 £232
90th Percentile £588 £575 £575
Berkshire median daily rate £425 £425 £400
% change year-on-year - +6.25% -
Number of hourly rates quoted 23 40 45
Reading median hourly rate £37.50 £14.00 £22.50
Median hourly rate % change year-on-year +167.86% -37.78% -27.18%
10th Percentile £20.00 £10.75 £12.45
90th Percentile £56.75 £39.75 £55.00
Berkshire median hourly rate £21.50 £14.50 £18.50
% change year-on-year +48.28% -21.62% -27.55%

Digital Marketing
Job Vacancy Trend in Reading

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Reading.

Contractor daily rate trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Digital Marketing in Reading over the 6 months to 12 December 2018.

Contractor daily rate histogram for Digital Marketing in Reading

Digital Marketing
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Reading.

Contractor hourly rate trend for Digital Marketing in Reading

For the 6 months to 12 December 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Reading region with a requirement for Digital Marketing.

1 14 (100.00%) Marketing
2 9 (64.29%) Finance
3 8 (57.14%) Manufacturing
3 8 (57.14%) Programme Management
3 8 (57.14%) SAP
3 8 (57.14%) Business Intelligence
3 8 (57.14%) Electronics
3 8 (57.14%) Telecoms
4 6 (42.86%) Microsoft
4 6 (42.86%) Agile Software Development
4 6 (42.86%) Asset Management
4 6 (42.86%) Line Management
5 5 (35.71%) Software Asset Management
5 5 (35.71%) Windows 7
5 5 (35.71%) MCDST
5 5 (35.71%) Stakeholder Management
5 5 (35.71%) Microsoft Certification
5 5 (35.71%) Windows
5 5 (35.71%) Service Management
5 5 (35.71%) NHS
6 4 (28.57%) E-Commerce
6 4 (28.57%) Windows XP
6 4 (28.57%) Retail
7 3 (21.43%) Degree
8 2 (14.29%) Google Analytics
8 2 (14.29%) Display Advertising
8 2 (14.29%) Product Marketing
8 2 (14.29%) Advertising
8 2 (14.29%) MBA
8 2 (14.29%) B2B

Digital Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.14%) Oracle Workflow
Applications
1 1 (7.14%) Microsoft Project
Business Applications
1 1 (7.14%) Eloqua
Cloud Services
1 2 (14.29%) Google Analytics
2 1 (7.14%) BlueKai
2 1 (7.14%) Microsoft Azure
Communications & Networking
1 1 (7.14%) HTTP
1 1 (7.14%) SSL
Database & Business Intelligence
1 1 (7.14%) PostgreSQL
1 1 (7.14%) Relational Database
Development Applications
1 1 (7.14%) Git (software)
1 1 (7.14%) Subversion
General
1 14 (100.00%) Marketing
2 9 (64.29%) Finance
3 8 (57.14%) Electronics
3 8 (57.14%) Manufacturing
3 8 (57.14%) Telecoms
4 4 (28.57%) Retail
5 2 (14.29%) Advertising
6 1 (7.14%) Pharmaceutical
Job Titles
1 4 (28.57%) Desktop Engineer
1 4 (28.57%) Desktop Support
1 4 (28.57%) Desktop Support Engineer
1 4 (28.57%) Project Manager
1 4 (28.57%) Support Engineer
2 2 (14.29%) Campaign Manager
2 2 (14.29%) Software Manager
2 2 (14.29%) Software Project Manager
2 2 (14.29%) Strategy Manager
3 1 (7.14%) Analyst
3 1 (7.14%) Desktop Technician
3 1 (7.14%) Developer
3 1 (7.14%) E-Commerce Manager
3 1 (7.14%) E-Commerce Project Manager
3 1 (7.14%) Marketing Manager
3 1 (7.14%) PostgreSQL Developer
3 1 (7.14%) Senior Developer
3 1 (7.14%) Senior Ruby on Rails Developer
3 1 (7.14%) Support Analyst
3 1 (7.14%) Web Analyst
Libraries, Frameworks & Software Standards
1 1 (7.14%) Ruby on Rails
Miscellaneous
1 5 (35.71%) NHS
2 2 (14.29%) Analytical Skills
2 2 (14.29%) Social Media
Operating Systems
1 5 (35.71%) Windows
1 5 (35.71%) Windows 7
2 4 (28.57%) Windows XP
3 1 (7.14%) Linux
3 1 (7.14%) Mac OS X
3 1 (7.14%) Unix
3 1 (7.14%) Windows 10
Processes & Methodologies
1 8 (57.14%) Business Intelligence
1 8 (57.14%) Programme Management
2 6 (42.86%) Agile Software Development
2 6 (42.86%) Asset Management
2 6 (42.86%) Line Management
3 5 (35.71%) Service Management
3 5 (35.71%) Software Asset Management
3 5 (35.71%) Stakeholder Management
4 4 (28.57%) E-Commerce
5 2 (14.29%) Analytics
5 2 (14.29%) B2B
5 2 (14.29%) Campaign Management
5 2 (14.29%) Display Advertising
5 2 (14.29%) Marketing Strategy
5 2 (14.29%) Online Marketing
5 2 (14.29%) Performance Metrics
5 2 (14.29%) PRINCE2
5 2 (14.29%) Product Marketing
5 2 (14.29%) Project Management
5 2 (14.29%) SEO
Programming Languages
1 1 (7.14%) JavaScript
1 1 (7.14%) Python
1 1 (7.14%) Ruby
Qualifications
1 5 (35.71%) MCDST
1 5 (35.71%) Microsoft Certification
2 3 (21.43%) Degree
3 2 (14.29%) Master's Degree
3 2 (14.29%) MBA
4 1 (7.14%) PMI Certification
4 1 (7.14%) PMP
Vendors
1 8 (57.14%) SAP
2 6 (42.86%) Microsoft
3 2 (14.29%) Google
3 2 (14.29%) Marketo
4 1 (7.14%) Oracle