Period
to 23 November 2017

The following table provides summary statistics for contract job vacancies advertised in Reading with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Berkshire > Reading
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 81 77 79
Rank change year-on-year -4 +2 +18
Contract jobs citing Digital Marketing 7 18 27
As % of all contract IT jobs advertised in Reading 0.54% 1.21% 1.40%
As % of the Processes & Methodologies category 0.66% 1.51% 1.81%
Number of daily rates quoted 4 15 19
Reading median daily rate £349 £375 £325
Median daily rate % change year-on-year -7.00% +15.38% -16.13%
10th Percentile £193 £188 £200
90th Percentile £411 £528 £518
Berkshire median daily rate £413 £375 £299
% change year-on-year +10.00% +25.52% -14.64%
Number of hourly rates quoted 0 4 1
Reading median hourly rate - £21.06 £45.00
Median hourly rate % change year-on-year - -53.21% -
Berkshire median hourly rate £33.00 £21.75 £17.75
% change year-on-year +51.72% +22.54% -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Contract vacancies with a requirement for process or methodology skills 1061 1192 1495
As % of all contract IT jobs advertised in Reading 82.50% 80.05% 77.38%
Number of daily rates quoted 631 620 927
Reading median daily rate £403 £400 £400
Median daily rate % change year-on-year +0.63% - -
10th Percentile £272 £227 £239
90th Percentile £575 £575 £550
Berkshire median daily rate £425 £400 £400
% change year-on-year +6.25% - +5.96%
Number of hourly rates quoted 41 47 84
Reading median hourly rate £14.00 £22.50 £30.90
Median hourly rate % change year-on-year -37.78% -27.18% +81.02%
10th Percentile £10.75 £14.25 £15.00
90th Percentile £35.00 £55.00 £46.37
Berkshire median hourly rate £14.50 £17.50 £30.00
% change year-on-year -17.14% -41.67% +74.83%

Digital Marketing
Job Vacancy Trend in Reading

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Reading.

Contractor daily rate trend for Digital Marketing in Reading

Digital Marketing
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Digital Marketing in Reading over the 6 months to 23 November 2017.

Contractor daily rate histogram for Digital Marketing in Reading

Digital Marketing
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Reading.

Contractor hourly rate trend for Digital Marketing in Reading

For the 6 months to 23 November 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Digital Marketing.

1 7 (100.00%) Marketing
2 3 (42.86%) Social Media
2 3 (42.86%) Business Intelligence
2 3 (42.86%) SAP
2 3 (42.86%) Electronics
2 3 (42.86%) Telecoms
2 3 (42.86%) Finance
2 3 (42.86%) Manufacturing
2 3 (42.86%) Stakeholder Management
2 3 (42.86%) Programme Management
2 3 (42.86%) Marketing Automation
3 2 (28.57%) Internal Audit
3 2 (28.57%) Order to Cash
3 2 (28.57%) Record to Report
3 2 (28.57%) Risk Management
3 2 (28.57%) Campaign Management
3 2 (28.57%) Procure-to-Pay
3 2 (28.57%) Cash Management
4 1 (14.29%) Pay per click
4 1 (14.29%) Content Management
4 1 (14.29%) Search Engine Marketing
4 1 (14.29%) Email Marketing
4 1 (14.29%) Display Advertising
4 1 (14.29%) Windows 7
4 1 (14.29%) Marketing Strategy
4 1 (14.29%) Eloqua
4 1 (14.29%) Twitter
4 1 (14.29%) Mobile Marketing
4 1 (14.29%) Windows
4 1 (14.29%) E-Commerce

Digital Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (14.29%) Eloqua
General
1 7 (100.00%) Marketing
2 3 (42.86%) Electronics
2 3 (42.86%) Finance
2 3 (42.86%) Manufacturing
2 3 (42.86%) Telecoms
3 1 (14.29%) Advertising
3 1 (14.29%) Retail
Job Titles
1 2 (28.57%) Audit Manager
1 2 (28.57%) Content Manager
1 2 (28.57%) Digital Marketing Manager
1 2 (28.57%) Finance Manager
1 2 (28.57%) Marketing Manager
1 2 (28.57%) Senior Audit Manager
1 2 (28.57%) Senior Manager
1 2 (28.57%) Web Content Manager
1 2 (28.57%) Web Manager
2 1 (14.29%) Contracts Manager
2 1 (14.29%) Desktop Engineer
2 1 (14.29%) Desktop Support
2 1 (14.29%) Desktop Support Engineer
2 1 (14.29%) Digital Content Manager
2 1 (14.29%) Project Manager
2 1 (14.29%) Support Engineer
2 1 (14.29%) Web Marketing Manager
Miscellaneous
1 3 (42.86%) Social Media
2 1 (14.29%) NHS
Operating Systems
1 1 (14.29%) Windows
1 1 (14.29%) Windows 10
1 1 (14.29%) Windows 7
Processes & Methodologies
1 3 (42.86%) Business Intelligence
1 3 (42.86%) Marketing Automation
1 3 (42.86%) Programme Management
1 3 (42.86%) Stakeholder Management
2 2 (28.57%) Campaign Management
2 2 (28.57%) Cash Management
2 2 (28.57%) Internal Audit
2 2 (28.57%) Order to Cash
2 2 (28.57%) Procure-to-Pay
2 2 (28.57%) Record to Report
2 2 (28.57%) Risk Management
3 1 (14.29%) Content Development
3 1 (14.29%) Customer Acquisition
3 1 (14.29%) Data Strategy
3 1 (14.29%) Integrated Marketing
3 1 (14.29%) Kalman Filter
3 1 (14.29%) Marketing Strategy
3 1 (14.29%) Mobile Marketing
3 1 (14.29%) Pay per click
3 1 (14.29%) Social Listening
Vendors
1 3 (42.86%) SAP
2 1 (14.29%) HubSpot
2 1 (14.29%) Marketo
2 1 (14.29%) Pardot
2 1 (14.29%) Twitter