The following table provides summary statistics for contract job vacancies advertised in Reading with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
Berkshire / Reading
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 55 60 65
Rank change year-on-year +5 +5  
Contract jobs citing SEO 2 12 2
As % of all contract IT jobs advertised in Reading 0.35% 1.39% 0.23%
As % of the Processes & Methodologies category 0.44% 1.73% 0.30%
Number of daily rates quoted 0 9 1
Median daily rate - £195 £200
Median daily rate % change year-on-year - -2.50%  
UK excluding London median daily rate £325 £350 £275
% change year-on-year -7.14% +27.27%  
Number of hourly rates quoted 0 3 0
Median hourly rate - £19.61 -
UK excluding London median hourly rate £29.00 £19.61 £12.50
% change year-on-year +47.88% +56.88%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Reading
Contract job vacancies with a requirement for process and methodology skills 455 693 665
As % of all contract IT job vacancies advertised in Reading 79.27% 80.12% 77.15%
Number of daily rates quoted 228 412 321
Median daily rate £438 £400 £400
Median daily rate % change year-on-year +9.37% -  
90% offered a daily rate of more than £306 £225 £260
10% offered a daily rate of more than £563 £500 £500
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 19 22 37
Median hourly rate £29.75 £19.61 £21.55
Median hourly rate % change year-on-year +51.70% -9.00%  
90% offered a hourly rate of more than £16.00 £19.61 £14.00
10% offered a hourly rate of more than £55.00 £25.00 £40.65
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

SEO
Job Vacancy Trend in Reading

The job posting trend of jobs advertised in Reading citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Reading

SEO
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Reading.

Contractor daily rate trend for SEO in Reading

SEO
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in Reading.

Contractor hourly rate trend for SEO in Reading

For the 6 months to 24 June 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for SEO.

1 2 (100.00%) Project Management
1 2 (100.00%) Publishing
1 2 (100.00%) Content Management
1 2 (100.00%) Marketing
1 2 (100.00%) Social Media
1 2 (100.00%) Brand Awareness
1 2 (100.00%) Content Development
1 2 (100.00%) Content Marketing

SEO
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 2 (100.00%) Brand Awareness
1 2 (100.00%) Marketing
1 2 (100.00%) Publishing
Miscellaneous
1 2 (100.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Content Development
1 2 (100.00%) Content Management
1 2 (100.00%) Content Marketing
1 2 (100.00%) Project Management