Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Reading with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Berkshire > Reading
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 152 187 192
Rank change year-on-year +35 +5 -5
Permanent jobs citing SEO 4 5 24
As % of all permanent IT jobs advertised in Reading 0.17% 0.15% 0.52%
As % of the Processes & Methodologies category 0.20% 0.16% 0.60%
Number of salaries quoted 4 4 17
Reading median annual salary £28,250 £34,500 £45,000
Median salary % change year-on-year -18.12% -23.33% +5.88%
10th Percentile £20,650 £25,975 £28,850
90th Percentile £35,875 £42,125 £60,000
Berkshire median annual salary £37,250 £50,000 £37,500
% change year-on-year -25.50% +33.33% -11.76%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Permanent vacancies with a requirement for process or methodology skills 2004 3032 3986
As % of all permanent IT jobs advertised in Reading 85.02% 88.04% 86.07%
Number of salaries quoted 1608 2221 3111
Reading median annual salary £50,000 £50,000 £48,000
Median salary % change year-on-year - +4.17% -3.03%
10th Percentile £29,000 £29,500 £30,000
90th Percentile £75,000 £72,500 £70,000
Berkshire median annual salary £50,000 £50,000 £50,000

SEO
Job Vacancy Trend in Reading

Job postings citing SEO as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for SEO in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Reading.

Salary trend for SEO in Reading

SEO
Salary Histogram in Reading

The salary distribution of IT jobs citing SEO in Reading over the 6 months to 20 November 2017.

Salary histogram for SEO in Reading

For the 6 months to 20 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for SEO.

1 4 (100.00%) Marketing
2 3 (75.00%) Degree
2 3 (75.00%) Computer Science
2 3 (75.00%) Open Source
2 3 (75.00%) Social Media
2 3 (75.00%) Computer Science Degree
2 3 (75.00%) C++
2 3 (75.00%) Java
2 3 (75.00%) Mac OS X
2 3 (75.00%) Pay per click
3 1 (25.00%) Retail
3 1 (25.00%) Software Engineering
3 1 (25.00%) Google
3 1 (25.00%) CRM
3 1 (25.00%) E-Commerce
3 1 (25.00%) Music Industry
3 1 (25.00%) Photoshop
3 1 (25.00%) HTML
3 1 (25.00%) Shopify
3 1 (25.00%) Analytics
3 1 (25.00%) Customer Acquisition
3 1 (25.00%) Google Analytics
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Product Management

SEO
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (25.00%) Photoshop
Business Applications
1 1 (25.00%) Shopify
Cloud Services
1 1 (25.00%) Google Analytics
General
1 4 (100.00%) Marketing
2 1 (25.00%) Music Industry
2 1 (25.00%) Retail
Job Titles
1 3 (75.00%) Developer
1 3 (75.00%) Software Developer
2 2 (50.00%) Graduate
2 2 (50.00%) Graduate Developer
2 2 (50.00%) Graduate Software Developer
3 1 (25.00%) C++ Developer
3 1 (25.00%) C++ Software Developer
3 1 (25.00%) C++/Java Developer
3 1 (25.00%) E-Commerce Manager
3 1 (25.00%) Java Developer
3 1 (25.00%) Java Software Developer
Libraries, Frameworks & Software Standards
1 1 (25.00%) HTML
Miscellaneous
1 3 (75.00%) Computer Science
1 3 (75.00%) Social Media
Operating Systems
1 3 (75.00%) Mac OS X
Processes & Methodologies
1 3 (75.00%) Open Source
1 3 (75.00%) Pay per click
2 1 (25.00%) Analytics
2 1 (25.00%) CRM
2 1 (25.00%) Customer Acquisition
2 1 (25.00%) Digital Marketing
2 1 (25.00%) E-Commerce
2 1 (25.00%) Product Management
2 1 (25.00%) Software Engineering
Programming Languages
1 3 (75.00%) C++
1 3 (75.00%) Java
Qualifications
1 3 (75.00%) Computer Science Degree
1 3 (75.00%) Degree
Vendors
1 1 (25.00%) Google