Period
to 22 January 2018

The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 22 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
South East > Berkshire
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 120 136 121
Rank change year-on-year +16 -15 +30
Contract jobs citing SEO 58 26 58
As % of all contract IT jobs advertised in Berkshire 1.43% 0.66% 1.18%
As % of the Processes & Methodologies category 1.72% 0.81% 1.48%
Number of daily rates quoted 5 13 24
Berkshire median daily rate £325 £345 £240
Median daily rate % change year-on-year -5.80% +43.60% -21.87%
10th Percentile £197 £210 £143
90th Percentile £338 £443 £396
South East median daily rate £275 £325 £375
% change year-on-year -15.38% -13.33% +21.46%
Number of hourly rates quoted 2 5 1
Berkshire median hourly rate £35.50 £21.50 £40.00
Median hourly rate % change year-on-year +65.12% -46.25% +150.00%
10th Percentile £31.25 £16.80 £37.50
90th Percentile £37.75 £23.75 £42.50
South East median hourly rate £35.50 £22.00 £36.00
% change year-on-year +61.36% -38.89% +125.00%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Berkshire
Contract vacancies with a requirement for process or methodology skills 3,373 3,222 3,919
As % of all contract IT jobs advertised in Berkshire 83.00% 81.88% 79.54%
Number of daily rates quoted 1,755 1,697 2,129
Berkshire median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - +3.23%
10th Percentile £270 £250 £237
90th Percentile £588 £575 £538
South East median daily rate £425 £413 £400
% change year-on-year +3.03% +3.13% +6.67%
Number of hourly rates quoted 87 121 170
Berkshire median hourly rate £14.50 £17.50 £26.75
Median hourly rate % change year-on-year -17.14% -34.58% +40.79%
10th Percentile £11.05 £11.25 £10.97
90th Percentile £41.90 £50.00 £47.50
South East median hourly rate £25.00 £24.09 £30.00
% change year-on-year +3.78% -19.70% +62.16%

SEO
Job Vacancy Trend in Berkshire

Job postings citing SEO as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for SEO in Berkshire

SEO
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Berkshire.

Contractor daily rate trend for SEO in Berkshire

SEO
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing SEO in Berkshire over the 6 months to 22 January 2018.

Contractor daily rate histogram for SEO in Berkshire

SEO
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in Berkshire.

Contractor hourly rate trend for SEO in Berkshire

SEO
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Berkshire region over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead +11 17 - - 1
Bracknell -10 4 £155 -26.19% 1
Wokingham +7 2 - -
Reading +7 1 - - 8
Slough +4 1 - -
SEO
South East

For the 6 months to 22 January 2018, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for SEO.

1 46 (79.31%) Agile Software Development
2 33 (56.90%) Customer-Centricity
3 32 (55.17%) User Experience
4 22 (37.93%) Telecoms
5 19 (32.76%) Marketing
6 13 (22.41%) Digital Marketing
7 12 (20.69%) HTML
8 10 (17.24%) B2C
9 9 (15.52%) CMS
10 8 (13.79%) Project Management
10 8 (13.79%) Pay per click
11 7 (12.07%) JavaScript
11 7 (12.07%) CSS
11 7 (12.07%) E-Commerce
11 7 (12.07%) Social Media
12 6 (10.34%) HTML5
12 6 (10.34%) jQuery
12 6 (10.34%) Analytics
12 6 (10.34%) B2B
12 6 (10.34%) Web Analytics
12 6 (10.34%) Content Writing
13 5 (8.62%) Content Management
13 5 (8.62%) Google
13 5 (8.62%) Advertising
13 5 (8.62%) Mobile App
14 4 (6.90%) AngularJS
14 4 (6.90%) Email Marketing
14 4 (6.90%) Web Services
14 4 (6.90%) Visual Studio
14 4 (6.90%) SharePoint

SEO
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (15.52%) CMS
2 4 (6.90%) SharePoint
3 2 (3.45%) Drupal
3 2 (3.45%) IIS
3 2 (3.45%) WebSphere
Applications
1 3 (5.17%) Microsoft PowerPoint
1 3 (5.17%) Photoshop
2 2 (3.45%) MS Visio
3 1 (1.72%) Microsoft Excel
3 1 (1.72%) Microsoft Project
Business Applications
1 2 (3.45%) Oracle CRM
1 2 (3.45%) Oracle CRM On Demand
1 2 (3.45%) WebTrends
2 1 (1.72%) Dynamics CRM
Cloud Services
1 2 (3.45%) Google Analytics
2 1 (1.72%) Microsoft Azure
Communications & Networking
1 2 (3.45%) DNS
Development Applications
1 4 (6.90%) Visual Studio
2 3 (5.17%) Git (software)
3 2 (3.45%) Dreamweaver
3 2 (3.45%) Eclipse
4 1 (1.72%) WebStorm
General
1 22 (37.93%) Telecoms
2 19 (32.76%) Marketing
3 5 (8.62%) Advertising
4 1 (1.72%) Finance
4 1 (1.72%) Pharmaceutical
Job Titles
1 26 (44.83%) Designer
2 25 (43.10%) Content Designer
3 6 (10.34%) Developer
3 6 (10.34%) Digital Content Designer
3 6 (10.34%) Digital Designer
3 6 (10.34%) Marketing Specialist
4 5 (8.62%) Digital Marketing Specialist
5 4 (6.90%) Campaign Manager
5 4 (6.90%) Copywriter
5 4 (6.90%) SEO Manager
5 4 (6.90%) SEO Specialist
6 3 (5.17%) PPC Specialist
6 3 (5.17%) Telecoms Designer
7 2 (3.45%) Analyst
7 2 (3.45%) Digital Copywriter
7 2 (3.45%) Mobile Developer
7 2 (3.45%) Mobile UI Developer
7 2 (3.45%) Online Copywriter
7 2 (3.45%) SEO Copywriter
7 2 (3.45%) UI Developer
Libraries, Frameworks & Software Standards
1 12 (20.69%) HTML
2 7 (12.07%) CSS
3 6 (10.34%) HTML5
3 6 (10.34%) jQuery
4 4 (6.90%) AngularJS
4 4 (6.90%) Web Services
5 3 (5.17%) CSS3
6 2 (3.45%) .NET
6 2 (3.45%) .NET Framework
6 2 (3.45%) ASP.NET
6 2 (3.45%) ASP.NET Web Forms
6 2 (3.45%) Dojo
6 2 (3.45%) Flash
6 2 (3.45%) JSON
6 2 (3.45%) LESS
6 2 (3.45%) Sass
6 2 (3.45%) SVG
6 2 (3.45%) Twitter Bootstrap
6 2 (3.45%) XML
6 2 (3.45%) XSLT
Miscellaneous
1 32 (55.17%) User Experience
2 7 (12.07%) Social Media
3 5 (8.62%) Mobile App
4 2 (3.45%) Data Structures
4 2 (3.45%) iPad
4 2 (3.45%) iPhone
4 2 (3.45%) Wiki
5 1 (1.72%) Computer Science
5 1 (1.72%) Digital Media
Operating Systems
1 2 (3.45%) Android
1 2 (3.45%) Apple iOS
1 2 (3.45%) Windows
Processes & Methodologies
1 46 (79.31%) Agile Software Development
2 33 (56.90%) Customer-Centricity
3 13 (22.41%) Digital Marketing
4 10 (17.24%) B2C
5 8 (13.79%) Pay per click
5 8 (13.79%) Project Management
6 7 (12.07%) E-Commerce
7 6 (10.34%) Analytics
7 6 (10.34%) B2B
7 6 (10.34%) Content Writing
7 6 (10.34%) Web Analytics
8 5 (8.62%) Content Management
9 4 (6.90%) Email Marketing
10 3 (5.17%) Web Accessibility
11 2 (3.45%) Benchmarking
11 2 (3.45%) Change Management
11 2 (3.45%) CRM
11 2 (3.45%) Migration
11 2 (3.45%) MVC
11 2 (3.45%) Web Development
Programming Languages
1 7 (12.07%) JavaScript
2 2 (3.45%) Java
2 2 (3.45%) PHP
Qualifications
1 2 (3.45%) PMI Certification
1 2 (3.45%) PMP
2 1 (1.72%) Degree
Quality Assurance & Compliance
1 2 (3.45%) QA
Vendors
1 5 (8.62%) Google
2 3 (5.17%) Adobe
3 2 (3.45%) Apple
3 2 (3.45%) FatWire
3 2 (3.45%) IBM
3 2 (3.45%) Omniture
3 2 (3.45%) Optimizely
3 2 (3.45%) Oracle
3 2 (3.45%) Salesforce.com
4 1 (1.72%) Facebook
4 1 (1.72%) Microsoft