The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK / Scotland
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 145 154 149
Rank change year-on-year +9 -5  
Permanent jobs citing SEO 4 11 17
As % of all permanent IT jobs advertised in Scotland 0.15% 0.38% 0.54%
As % of the Processes & Methodologies category 0.17% 0.42% 0.60%
Number of salaries quoted 3 9 13
Median salary £28,000 £33,500 £35,000
Median salary % change year-on-year -16.41% -4.28%  
90% offered a salary of more than £27,600 £25,500 £27,500
10% offered a salary of more than £35,600 £44,000 £40,000
UK excluding London median salary £33,250 £32,500 £32,500
% change year-on-year +2.30% -  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for process and methodology skills.

Process & Methodology Skills
Scotland
Permanent job vacancies with a requirement for process and methodology skills 2423 2625 2820
As % of all permanent IT job vacancies advertised in Scotland 91.47% 91.56% 89.84%
Number of salaries quoted 1544 1479 1774
Median salary £45,000 £45,000 £43,913
Median salary % change year-on-year - +2.47%  
90% offered a salary of more than £32,000 £29,668 £32,000
10% offered a salary of more than £69,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

SEO
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Scotland.

Salary trend for SEO in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 24 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +8 2 £27,500 -17.91% 4
Edinburgh -12 1 £37,500 +14.06% 1
Dundee - 1 £28,000 -
SEO
UK

For the 6 months to 24 June 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for SEO.

1 7 (58.33%) User Experience
2 5 (41.67%) Degree
3 4 (33.33%) Psychology
3 4 (33.33%) Ajax
3 4 (33.33%) HTML
3 4 (33.33%) JavaScript
3 4 (33.33%) CSS
3 4 (33.33%) Finance
3 4 (33.33%) Legal
3 4 (33.33%) Prototyping
4 3 (25.00%) Photoshop
4 3 (25.00%) Analytics
4 3 (25.00%) Marketing
4 3 (25.00%) jQuery
5 2 (16.67%) Umbraco
5 2 (16.67%) Google
5 2 (16.67%) Pay per click
5 2 (16.67%) MVC
5 2 (16.67%) Online Marketing
5 2 (16.67%) ASP.NET MVC
5 2 (16.67%) HTML5
5 2 (16.67%) Entity Framework
5 2 (16.67%) Adobe Analytics
5 2 (16.67%) CSS3
5 2 (16.67%) Responsive Web Design
5 2 (16.67%) .NET
5 2 (16.67%) PHP
5 2 (16.67%) C#
5 2 (16.67%) ASP.NET
5 2 (16.67%) Python

SEO
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (16.67%) Umbraco
2 1 (8.33%) CMS
2 1 (8.33%) DNN
Applications
1 3 (25.00%) Photoshop
2 2 (16.67%) Adobe Illustrator
Business Applications
1 1 (8.33%) Magento
Cloud Services
1 2 (16.67%) Adobe Analytics
2 1 (8.33%) Google Analytics
2 1 (8.33%) Microsoft Azure
Database & Business Intelligence
1 1 (8.33%) RDBMS
1 1 (8.33%) Relational Database
1 1 (8.33%) SQL Server
Development Applications
1 1 (8.33%) Visual Studio
General
1 4 (33.33%) Finance
1 4 (33.33%) Legal
2 3 (25.00%) Marketing
3 1 (8.33%) Banking
Job Titles
1 4 (33.33%) Designer
1 4 (33.33%) Developer
1 4 (33.33%) Senior Designer
1 4 (33.33%) Senior UX Designer
1 4 (33.33%) UX Designer
2 2 (16.67%) Analyst
2 2 (16.67%) SEO Manager
2 2 (16.67%) Web Analyst
3 1 (8.33%) C# Developer
3 1 (8.33%) Digital Developer
3 1 (8.33%) E-Commerce Manager
3 1 (8.33%) Front End Developer (Client-Side Developer)
3 1 (8.33%) Junior
3 1 (8.33%) Junior C# Developer
3 1 (8.33%) Junior Developer
3 1 (8.33%) Report Analyst
3 1 (8.33%) Senior Analyst
3 1 (8.33%) Senior Developer
3 1 (8.33%) Senior Reporting Analyst
3 1 (8.33%) Senior Web Analyst
Libraries, Frameworks & Software Standards
1 4 (33.33%) Ajax
1 4 (33.33%) CSS
1 4 (33.33%) HTML
2 3 (25.00%) jQuery
3 2 (16.67%) .NET
3 2 (16.67%) .NET Framework
3 2 (16.67%) ASP.NET
3 2 (16.67%) ASP.NET MVC
3 2 (16.67%) CSS3
3 2 (16.67%) Entity Framework
3 2 (16.67%) HTML5
4 1 (8.33%) AngularJS
4 1 (8.33%) Apache Cordova
4 1 (8.33%) ASP.NET Web Forms
4 1 (8.33%) DOM
4 1 (8.33%) J2EE
4 1 (8.33%) PhoneGap
4 1 (8.33%) Sass
4 1 (8.33%) Twitter Bootstrap
4 1 (8.33%) Web Services
Miscellaneous
1 7 (58.33%) User Experience
2 1 (8.33%) Analytical Skills
2 1 (8.33%) Computer Science
Processes & Methodologies
1 4 (33.33%) Prototyping
1 4 (33.33%) Psychology
2 3 (25.00%) Analytics
3 2 (16.67%) Actionable Insight
3 2 (16.67%) Agile Software Development
3 2 (16.67%) Cross-Browser Development
3 2 (16.67%) E-Commerce
3 2 (16.67%) Front End Development
3 2 (16.67%) MVC
3 2 (16.67%) Online Marketing
3 2 (16.67%) Pay per click
3 2 (16.67%) Responsive Web Design
4 1 (8.33%) Content Management
4 1 (8.33%) Digital Marketing
4 1 (8.33%) Funnel Analysis
4 1 (8.33%) Secure Coding
4 1 (8.33%) Software Engineering
4 1 (8.33%) Web Design
4 1 (8.33%) Web Development
Programming Languages
1 4 (33.33%) JavaScript
2 2 (16.67%) C#
2 2 (16.67%) PHP
2 2 (16.67%) Python
3 1 (8.33%) Java
3 1 (8.33%) SQL
Qualifications
1 5 (41.67%) Degree
2 1 (8.33%) Computer Science Degree
Vendors
1 2 (16.67%) Adobe
1 2 (16.67%) Google
2 1 (8.33%) Microsoft
2 1 (8.33%) Xamarin
Edinburgh, Midlothian
Registers of Scotland
Salary: £28,519-£33,217 (HEO Level) and £35,926-£42,187 (SEO Level)
Posted: 10 days ago