Period
to 17 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 17 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK > Scotland
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 205 200 207
Rank change year-on-year -5 +7 -16
Permanent jobs citing SEO 17 18 37
As % of all permanent IT jobs advertised in Scotland 0.30% 0.34% 0.57%
As % of the Processes & Methodologies category 0.33% 0.38% 0.63%
Number of salaries quoted 14 13 26
Scotland median annual salary £32,750 £35,000 £35,000
Median salary % change year-on-year -6.43% - -
10th Percentile £23,450 £27,750 £26,750
90th Percentile £42,500 £54,750 £42,875
UK median annual salary £36,000 £35,000 £35,000
% change year-on-year +2.86% - -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for process or methodology skills.

All Process and Methodology Skills
Scotland
Permanent vacancies with a requirement for process or methodology skills 5124 4795 5862
As % of all permanent IT jobs advertised in Scotland 90.85% 91.53% 90.86%
Number of salaries quoted 3262 2892 3711
Scotland median annual salary £45,000 £44,000 £42,500
Median salary % change year-on-year +2.27% +3.53% +2.41%
10th Percentile £28,250 £28,250 £27,500
90th Percentile £66,250 £65,000 £63,750
UK median annual salary £50,000 £49,000 £47,500
% change year-on-year +2.04% +3.16% +5.56%

SEO
Job Vacancy Trend in Scotland

Job postings citing SEO as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for SEO in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Scotland.

Salary trend for SEO in Scotland

SEO
Salary Histogram in Scotland

The salary distribution of IT jobs citing SEO in Scotland over the 6 months to 17 November 2017.

Salary histogram for SEO in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Scotland region over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -12 8 £40,000 -23.81% 1
Glasgow -12 5 £27,500 -3.51%
West Lothian - 1 - -
South Lanarkshire - 1 £25,000 -
SEO
UK

For the 6 months to 17 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for SEO.

1 11 (64.71%) CSS
2 10 (58.82%) HTML
3 9 (52.94%) JavaScript
4 6 (35.29%) Agile Software Development
4 6 (35.29%) Google
4 6 (35.29%) Marketing
4 6 (35.29%) Git (software)
4 6 (35.29%) LESS
5 5 (29.41%) AngularJS
5 5 (29.41%) Responsive Web Design
5 5 (29.41%) Sass
5 5 (29.41%) HTML5
5 5 (29.41%) CSS3
5 5 (29.41%) jQuery
5 5 (29.41%) MVC
5 5 (29.41%) Photoshop
6 4 (23.53%) Visual Studio
6 4 (23.53%) ASP.NET
6 4 (23.53%) RDBMS
6 4 (23.53%) Microsoft
6 4 (23.53%) DOM
6 4 (23.53%) .NET
6 4 (23.53%) C#
6 4 (23.53%) SQL Server
6 4 (23.53%) Systems Management Server (SMS)
6 4 (23.53%) CMS
6 4 (23.53%) PhoneGap
6 4 (23.53%) Entity Framework
6 4 (23.53%) Microsoft Azure
6 4 (23.53%) Ajax

SEO
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (23.53%) CMS
2 2 (11.76%) Drupal
2 2 (11.76%) Umbraco
2 2 (11.76%) WordPress
3 1 (5.88%) Apache
Applications
1 5 (29.41%) Photoshop
2 1 (5.88%) Adobe Illustrator
Cloud Services
1 4 (23.53%) Microsoft Azure
2 2 (11.76%) Google Analytics
Database & Business Intelligence
1 4 (23.53%) RDBMS
1 4 (23.53%) Relational Database
1 4 (23.53%) SQL Server
2 1 (5.88%) MySQL
Development Applications
1 6 (35.29%) Git (software)
2 4 (23.53%) Subversion
2 4 (23.53%) Visual Studio
3 1 (5.88%) Grunt
3 1 (5.88%) gulp
3 1 (5.88%) webpack
General
1 6 (35.29%) Marketing
2 2 (11.76%) Finance
3 1 (5.88%) Manufacturing
Job Titles
1 9 (52.94%) Developer
2 4 (23.53%) .NET Applications Developer
2 4 (23.53%) .NET Developer
2 4 (23.53%) Applications Developer
2 4 (23.53%) ASP.NET Developer
2 4 (23.53%) ASP.NET MVC Developer
2 4 (23.53%) C# Application Developer
2 4 (23.53%) C# ASP.NET Developer
2 4 (23.53%) C# Developer
2 4 (23.53%) Senior .NET Applications Developer
2 4 (23.53%) Senior .NET Developer
2 4 (23.53%) Senior Applications Developer
2 4 (23.53%) Senior ASP.NET Developer
2 4 (23.53%) Senior ASP.NET MVC Developer
2 4 (23.53%) Senior C# .NET Developer
2 4 (23.53%) Senior C# Application Developer
2 4 (23.53%) Senior C# ASP.NET Developer
2 4 (23.53%) Senior C# Developer
2 4 (23.53%) Senior Developer
2 4 (23.53%) SEO Manager
Libraries, Frameworks & Software Standards
1 11 (64.71%) CSS
2 10 (58.82%) HTML
3 6 (35.29%) LESS
4 5 (29.41%) AngularJS
4 5 (29.41%) CSS3
4 5 (29.41%) HTML5
4 5 (29.41%) jQuery
4 5 (29.41%) Sass
5 4 (23.53%) .NET
5 4 (23.53%) .NET Framework
5 4 (23.53%) Ajax
5 4 (23.53%) Apache Cordova
5 4 (23.53%) ASP.NET
5 4 (23.53%) ASP.NET MVC
5 4 (23.53%) ASP.NET Web Forms
5 4 (23.53%) DOM
5 4 (23.53%) Entity Framework
5 4 (23.53%) PhoneGap
5 4 (23.53%) Twitter Bootstrap
6 1 (5.88%) React
Miscellaneous
1 2 (11.76%) Enterprise Software
2 1 (5.88%) Greenfield Project
2 1 (5.88%) Smartphone
2 1 (5.88%) User Experience
Operating Systems
1 1 (5.88%) Linux
Processes & Methodologies
1 6 (35.29%) Agile Software Development
2 5 (29.41%) MVC
2 5 (29.41%) Responsive Web Design
3 4 (23.53%) Analytics
3 4 (23.53%) Creative Problem-Solving
4 3 (17.65%) E-Commerce
4 3 (17.65%) Front End Development
4 3 (17.65%) Web Development
5 2 (11.76%) Content Management
5 2 (11.76%) Customer Analytics
5 2 (11.76%) Customer Engagement
5 2 (11.76%) Digital Marketing
5 2 (11.76%) Global Marketing
5 2 (11.76%) Lead Generation
5 2 (11.76%) Marketing Automation
6 1 (5.88%) CRM
6 1 (5.88%) Mobile First
6 1 (5.88%) OO
6 1 (5.88%) OO PHP
6 1 (5.88%) Web Design
Programming Languages
1 9 (52.94%) JavaScript
2 4 (23.53%) C#
3 2 (11.76%) Java
3 2 (11.76%) PHP
Systems Management
1 4 (23.53%) Systems Management Server (SMS)
Vendors
1 6 (35.29%) Google
2 4 (23.53%) Microsoft
2 4 (23.53%) Xamarin
3 2 (11.76%) Adobe
4 1 (5.88%) Zend