The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK / Scotland
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 132 153 134
Rank change year-on-year +21 -19  
Permanent jobs citing SEO 9 11 24
As % of all permanent IT jobs advertised in Scotland 0.39% 0.37% 0.78%
As % of the Processes & Methodologies category 0.42% 0.41% 0.87%
Number of salaries quoted 9 10 19
Median salary £39,000 £37,500 £35,000
Median salary % change year-on-year +4.00% +7.14%  
90% offered a salary of more than £29,600 £30,300 £32,500
10% offered a salary of more than £55,000 £50,500 £37,500
UK excluding London median salary £35,000 £35,000 £31,625
% change year-on-year - +10.67%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for process and methodology skills.

Process & Methodology Skills
Scotland
Permanent job vacancies with a requirement for process and methodology skills 2131 2678 2747
As % of all permanent IT job vacancies advertised in Scotland 91.22% 90.47% 89.13%
Number of salaries quoted 1325 1729 1674
Median salary £45,000 £46,000 £44,000
Median salary % change year-on-year -2.17% +4.54%  
90% offered a salary of more than £32,500 £32,000 £32,500
10% offered a salary of more than £70,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

SEO
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Scotland.

Salary trend for SEO in Scotland

SEO
Salary Histogram in Scotland

The salary distribution of IT jobs citing SEO in Scotland over the 3 months to 29 March 2017.

Salary histogram for SEO in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +3 6 £55,000 +46.66% 1
Glasgow +15 2 £34,500 -8.00%
Dundee - 1 £28,000 - 1
SEO
UK

For the 6 months to 29 March 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for SEO.

1 12 (60.00%) Analytics
2 11 (55.00%) HTML
2 11 (55.00%) JavaScript
2 11 (55.00%) PHP
2 11 (55.00%) CSS
3 9 (45.00%) Content Management
3 9 (45.00%) Google
3 9 (45.00%) Google Analytics
3 9 (45.00%) jQuery
4 8 (40.00%) Adobe Illustrator
4 8 (40.00%) MySQL
4 8 (40.00%) Photoshop
4 8 (40.00%) User Experience
5 7 (35.00%) CSS3
5 7 (35.00%) HTML5
5 7 (35.00%) SQL
5 7 (35.00%) Adobe
6 6 (30.00%) SharePoint
6 6 (30.00%) Dreamweaver
6 6 (30.00%) RDBMS
6 6 (30.00%) CMS
6 6 (30.00%) Flash
6 6 (30.00%) InDesign
6 6 (30.00%) Finance
6 6 (30.00%) Adobe Captivate
6 6 (30.00%) Digital Media
6 6 (30.00%) Relational Database
7 5 (25.00%) Degree
7 5 (25.00%) Java
8 4 (20.00%) Psychology

SEO
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (30.00%) CMS
1 6 (30.00%) SharePoint
2 2 (10.00%) Elasticsearch
3 1 (5.00%) DNN
3 1 (5.00%) Umbraco
Applications
1 8 (40.00%) Adobe Illustrator
1 8 (40.00%) Photoshop
2 6 (30.00%) Adobe Captivate
2 6 (30.00%) InDesign
Business Applications
1 2 (10.00%) Magento
Cloud Services
1 9 (45.00%) Google Analytics
2 1 (5.00%) Adobe Analytics
Communications & Networking
1 2 (10.00%) Internet
Database & Business Intelligence
1 8 (40.00%) MySQL
2 6 (30.00%) RDBMS
2 6 (30.00%) Relational Database
Development Applications
1 6 (30.00%) Dreamweaver
General
1 6 (30.00%) Finance
2 4 (20.00%) Legal
3 3 (15.00%) Marketing
4 1 (5.00%) Banking
4 1 (5.00%) Retail
Job Titles
1 9 (45.00%) Developer
2 7 (35.00%) Digital Developer
3 4 (20.00%) Designer
3 4 (20.00%) Senior Designer
3 4 (20.00%) Senior UX Designer
3 4 (20.00%) UX Designer
4 2 (10.00%) Senior Software Engineer
4 2 (10.00%) Software Engineer
5 1 (5.00%) C# Developer
5 1 (5.00%) Digital Project Manager
5 1 (5.00%) E-Commerce Manager
5 1 (5.00%) Front End Developer (Client-Side Developer)
5 1 (5.00%) Junior C# Developer
5 1 (5.00%) Junior Developer
5 1 (5.00%) Report Analyst
5 1 (5.00%) Senior Analyst
5 1 (5.00%) Senior Reporting Analyst
5 1 (5.00%) Senior Web Analyst
5 1 (5.00%) SEO Manager
5 1 (5.00%) Web Analyst
Libraries, Frameworks & Software Standards
1 11 (55.00%) CSS
1 11 (55.00%) HTML
2 9 (45.00%) jQuery
3 7 (35.00%) CSS3
3 7 (35.00%) HTML5
4 6 (30.00%) Flash
5 3 (15.00%) .NET
5 3 (15.00%) Ajax
6 2 (10.00%) RabbitMQ
6 2 (10.00%) React
6 2 (10.00%) Ruby on Rails
7 1 (5.00%) .NET Framework
7 1 (5.00%) ASP.NET
7 1 (5.00%) ASP.NET MVC
7 1 (5.00%) Entity Framework
7 1 (5.00%) J2EE
7 1 (5.00%) Node.js
7 1 (5.00%) Web Services
Miscellaneous
1 8 (40.00%) User Experience
2 6 (30.00%) Digital Media
3 3 (15.00%) Analytical Skills
4 2 (10.00%) Enterprise Software
4 2 (10.00%) Smartphone
4 2 (10.00%) Social Media
5 1 (5.00%) Computer Science
Processes & Methodologies
1 12 (60.00%) Analytics
2 9 (45.00%) Content Management
3 4 (20.00%) Agile Software Development
3 4 (20.00%) Prototyping
3 4 (20.00%) Psychology
3 4 (20.00%) Web Development
4 3 (15.00%) E-Commerce
4 3 (15.00%) Pay per click
4 3 (15.00%) Software Engineering
5 2 (10.00%) Cross-Browser Development
5 2 (10.00%) Data Management
5 2 (10.00%) Front End Development
5 2 (10.00%) OO
5 2 (10.00%) OOP
5 2 (10.00%) Responsive Web Design
5 2 (10.00%) Web Analytics
6 1 (5.00%) Actionable Insight
6 1 (5.00%) Funnel Analysis
6 1 (5.00%) Resource Allocation
6 1 (5.00%) Secure Coding
Programming Languages
1 11 (55.00%) JavaScript
1 11 (55.00%) PHP
2 7 (35.00%) SQL
3 5 (25.00%) Java
4 2 (10.00%) C++
4 2 (10.00%) Python
4 2 (10.00%) Ruby
5 1 (5.00%) C#
Qualifications
1 5 (25.00%) Degree
Systems Management
1 2 (10.00%) Puppet
Vendors
1 9 (45.00%) Google
2 7 (35.00%) Adobe
Dundee
Cathcart Associates
Salary: £26000 - £30000 per annum
Posted: 7 days ago