The following table provides summary statistics for contract job vacancies advertised in Edinburgh with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 23 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
Scotland / Edinburgh
Rank 69 86 79
Rank change year-on-year +17 -7  
Contract jobs citing SEO 1 3 2
As % of all contract IT jobs advertised in Edinburgh 0.11% 0.20% 0.14%
As % of the Processes & Methodologies category 0.13% 0.24% 0.18%
Number of daily rates quoted 1 0 0
Median daily rate £275 - -
UK excluding London median daily rate £350 £300 £300
% change year-on-year +16.66% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £15.50 £19.00
% change year-on-year - -18.42%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Edinburgh
Contract job vacancies with a requirement for process and methodology skills 752 1253 1139
As % of all contract IT job vacancies advertised in Edinburgh 84.59% 82.71% 81.65%
Number of daily rates quoted 492 701 642
Median daily rate £400 £400 £400
90% offered a daily rate of more than £275 £300 £275
10% offered a daily rate of more than £500 £575 £500
UK excluding London median daily rate £410 £400 £399
% change year-on-year +2.50% +0.29%  
Number of hourly rates quoted 8 5 11
Median hourly rate £15.86 £20.50 £37.50
Median hourly rate % change year-on-year -22.63% -45.33%  
90% offered a hourly rate of more than £11.78 £14.80 £14.00
10% offered a hourly rate of more than £35.94 £39.25 £47.50
UK excluding London median hourly rate £36.00 £39.00 £30.00
% change year-on-year -7.69% +30.00%  

SEO
Job Vacancy Trend in Edinburgh

The job posting trend of jobs advertised in Edinburgh citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Edinburgh

SEO
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Edinburgh.

Contractor daily rate trend for SEO in Edinburgh

SEO
Top 16 Related IT Skills in Edinburgh

For the 6 months to 23 March 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for SEO.

1 3 (75.00%) CMS
1 3 (75.00%) Content Management
1 3 (75.00%) Joomla!
2 1 (25.00%) Cross-Browser Development
2 1 (25.00%) jQuery
2 1 (25.00%) User Experience
2 1 (25.00%) Ajax
2 1 (25.00%) Web Development
2 1 (25.00%) Agile Software Development
2 1 (25.00%) HTML
2 1 (25.00%) Java
2 1 (25.00%) JavaScript
2 1 (25.00%) PHP
2 1 (25.00%) J2EE
2 1 (25.00%) CSS
2 1 (25.00%) Python

SEO
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (75.00%) CMS
1 3 (75.00%) Joomla!
Job Titles
1 3 (75.00%) Consultant
1 3 (75.00%) Joomla! Consultant
1 3 (75.00%) Web Consultant
2 1 (25.00%) Developer
2 1 (25.00%) Front End Developer (Client-Side Developer)
2 1 (25.00%) Front End Web Developer (Client-Side Developer)
2 1 (25.00%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (25.00%) Ajax
1 1 (25.00%) CSS
1 1 (25.00%) HTML
1 1 (25.00%) J2EE
1 1 (25.00%) jQuery
Miscellaneous
1 1 (25.00%) User Experience
Processes & Methodologies
1 3 (75.00%) Content Management
2 1 (25.00%) Agile Software Development
2 1 (25.00%) Cross-Browser Development
2 1 (25.00%) Web Development
Programming Languages
1 1 (25.00%) Java
1 1 (25.00%) JavaScript
1 1 (25.00%) PHP
1 1 (25.00%) Python
Edinburgh, Midlothian
Sanderson
Rate: £250 - £350 per day
Posted: 6 days ago