Period
to 20 November 2017

The following table provides summary statistics for contract job vacancies advertised in Edinburgh with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
Scotland > Edinburgh
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 128 122 124
Rank change year-on-year -6 +2 -14
Contract jobs citing SEO 6 5 12
As % of all contract IT jobs advertised in Edinburgh 0.21% 0.24% 0.37%
As % of the Processes & Methodologies category 0.24% 0.28% 0.45%
Number of daily rates quoted 3 5 1
Edinburgh median daily rate £325 £375 £230
Median daily rate % change year-on-year -13.33% +63.04% -4.17%
10th Percentile £165 £350 £215
90th Percentile £455 £400 £245
Scotland median daily rate £331 £375 £198
% change year-on-year -11.67% +89.87% -21.00%
Number of hourly rates quoted 1 0 0
Edinburgh median hourly rate £22.50 - -
Scotland median hourly rate £22.50 - -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for process or methodology skills.

All Process and Methodology Skills
Edinburgh
Contract vacancies with a requirement for process or methodology skills 2454 1769 2662
As % of all contract IT jobs advertised in Edinburgh 84.33% 83.96% 83.14%
Number of daily rates quoted 1433 1012 1378
Edinburgh median daily rate £400 £388 £388
Median daily rate % change year-on-year +3.23% - -3.13%
10th Percentile £263 £260 £263
90th Percentile £550 £525 £525
Scotland median daily rate £390 £356 £375
% change year-on-year +9.55% -5.07% -
Number of hourly rates quoted 18 26 21
Edinburgh median hourly rate £21.00 £19.75 £19.02
Median hourly rate % change year-on-year +6.33% +3.84% +12.64%
10th Percentile £11.22 £11.25 £12.00
90th Percentile £37.52 £46.69 £40.38
Scotland median hourly rate £24.50 £21.00 £25.00
% change year-on-year +16.67% -16.00% +11.11%

SEO
Job Vacancy Trend in Edinburgh

Job postings citing SEO as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for SEO in Edinburgh

SEO
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Edinburgh.

Contractor daily rate trend for SEO in Edinburgh

SEO
Contractor Daily Rate Histogram in Edinburgh

The daily rate distribution of IT jobs citing SEO in Edinburgh over the 6 months to 20 November 2017.

Contractor daily rate histogram for SEO in Edinburgh

For the 6 months to 20 November 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for SEO.

1 3 (50.00%) Analytics
2 2 (33.33%) Social Media
2 2 (33.33%) User Experience
2 2 (33.33%) HTML
2 2 (33.33%) CMS
2 2 (33.33%) Agile Software Development
2 2 (33.33%) Content Management
2 2 (33.33%) Web Analytics
2 2 (33.33%) Google
2 2 (33.33%) Copywriting
3 1 (16.67%) Google Analytics
3 1 (16.67%) Digital Marketing
3 1 (16.67%) jQuery
3 1 (16.67%) User Acceptance Testing
3 1 (16.67%) Manual Testing
3 1 (16.67%) Data Protection
3 1 (16.67%) WordPress
3 1 (16.67%) Multivariate Testing
3 1 (16.67%) Test Automation
3 1 (16.67%) Enterprise Content Management
3 1 (16.67%) Open Source
3 1 (16.67%) HTML5
3 1 (16.67%) Pay per click
3 1 (16.67%) Marketing
3 1 (16.67%) JIRA
3 1 (16.67%) Ajax
3 1 (16.67%) Adobe Illustrator
3 1 (16.67%) Finance
3 1 (16.67%) Java
3 1 (16.67%) JavaScript

SEO
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (33.33%) CMS
2 1 (16.67%) WordPress
Applications
1 1 (16.67%) Adobe Illustrator
1 1 (16.67%) Photoshop
Business Applications
1 1 (16.67%) Adobe Campaign
Cloud Services
1 1 (16.67%) AdWords
1 1 (16.67%) Google Analytics
Development Applications
1 1 (16.67%) JIRA
General
1 1 (16.67%) Finance
1 1 (16.67%) Marketing
Job Titles
1 2 (33.33%) Developer
2 1 (16.67%) Analyst
2 1 (16.67%) Consultant
2 1 (16.67%) PPC Consultant
2 1 (16.67%) Senior Analyst
2 1 (16.67%) Senior Test Analyst
2 1 (16.67%) Test Analyst
2 1 (16.67%) Web Editor
2 1 (16.67%) WordPress Developer
Libraries, Frameworks & Software Standards
1 2 (33.33%) HTML
2 1 (16.67%) .NET
2 1 (16.67%) Ajax
2 1 (16.67%) CSS
2 1 (16.67%) CSS3
2 1 (16.67%) HTML5
2 1 (16.67%) jQuery
2 1 (16.67%) Web Services
Miscellaneous
1 2 (33.33%) Social Media
1 2 (33.33%) User Experience
2 1 (16.67%) Analytical Skills
2 1 (16.67%) Mainframe
Operating Systems
1 1 (16.67%) Linux
Processes & Methodologies
1 3 (50.00%) Analytics
2 2 (33.33%) Agile Software Development
2 2 (33.33%) Content Management
2 2 (33.33%) Copywriting
2 2 (33.33%) Web Analytics
3 1 (16.67%) BDD
3 1 (16.67%) Data Protection
3 1 (16.67%) Digital Marketing
3 1 (16.67%) E-Commerce
3 1 (16.67%) Enterprise Content Management
3 1 (16.67%) Manual Testing
3 1 (16.67%) Multivariate Testing
3 1 (16.67%) Open Source
3 1 (16.67%) Pay per click
3 1 (16.67%) Responsive Web Design
3 1 (16.67%) Robotic Process Automation
3 1 (16.67%) Tag Management
3 1 (16.67%) Test Automation
3 1 (16.67%) User Acceptance Testing
3 1 (16.67%) User Stories
Programming Languages
1 1 (16.67%) C#
1 1 (16.67%) Java
1 1 (16.67%) JavaScript
1 1 (16.67%) Python
1 1 (16.67%) SQL
1 1 (16.67%) VB.NET
Quality Assurance & Compliance
1 1 (16.67%) Disclosure Scotland
System Software
1 1 (16.67%) Virtual Desktop
Vendors
1 2 (33.33%) Google
2 1 (16.67%) Adobe
2 1 (16.67%) Blue Prism
2 1 (16.67%) Facebook