The following table provides summary statistics for contract job vacancies advertised in Edinburgh with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
Scotland / Edinburgh
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 79 96 80
Rank change year-on-year +17 -16  
Contract jobs citing SEO 3 2 7
As % of all contract IT jobs advertised in Edinburgh 0.25% 0.15% 0.49%
As % of the Processes & Methodologies category 0.30% 0.18% 0.59%
Number of daily rates quoted 1 1 2
Median daily rate £150 £400 £300
Median daily rate % change year-on-year -62.50% +33.33%  
UK excluding London median daily rate £325 £350 £275
% change year-on-year -7.14% +27.27%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £29.00 £19.61 £12.50
% change year-on-year +47.88% +56.88%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Edinburgh
Contract job vacancies with a requirement for process and methodology skills 1016 1129 1187
As % of all contract IT job vacancies advertised in Edinburgh 83.62% 85.27% 82.55%
Number of daily rates quoted 599 617 620
Median daily rate £400 £400 £375
Median daily rate % change year-on-year - +6.66%  
90% offered a daily rate of more than £300 £290 £275
10% offered a daily rate of more than £600 £525 £500
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 9 7 13
Median hourly rate £15.86 £15.82 £18.50
Median hourly rate % change year-on-year +0.28% -14.51%  
90% offered a hourly rate of more than £14.50 £11.61 £12.35
10% offered a hourly rate of more than £43.39 £42.50 £42.50
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

SEO
Job Vacancy Trend in Edinburgh

The job posting trend of jobs advertised in Edinburgh citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Edinburgh

SEO
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Edinburgh.

Contractor daily rate trend for SEO in Edinburgh

For the 6 months to 26 June 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for SEO.

1 3 (75.00%) HTML
1 3 (75.00%) JavaScript
1 3 (75.00%) CSS
2 2 (50.00%) Agile Software Development
2 2 (50.00%) Google
2 2 (50.00%) Web Development
2 2 (50.00%) Google Analytics
2 2 (50.00%) jQuery
2 2 (50.00%) Analytics
2 2 (50.00%) User Experience
2 2 (50.00%) Cross-Browser Development
3 1 (25.00%) React
3 1 (25.00%) Disclosure Scotland
3 1 (25.00%) Front End Development
3 1 (25.00%) Twitter Bootstrap
3 1 (25.00%) Social Media Monitoring
3 1 (25.00%) DevOps
3 1 (25.00%) Social Media
3 1 (25.00%) Responsive Web Design
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Blog
3 1 (25.00%) Marketing
3 1 (25.00%) Advertising
3 1 (25.00%) Retail
3 1 (25.00%) Asset Management
3 1 (25.00%) Content Management
3 1 (25.00%) Data Analysis
3 1 (25.00%) Ajax
3 1 (25.00%) Python
3 1 (25.00%) E-Commerce

SEO
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (50.00%) Google Analytics
General
1 1 (25.00%) Advertising
1 1 (25.00%) Marketing
1 1 (25.00%) Retail
Job Titles
1 3 (75.00%) Developer
2 2 (50.00%) Front End Developer (Client-Side Developer)
2 2 (50.00%) Web Developer
3 1 (25.00%) Analyst
3 1 (25.00%) Analyst Developer
3 1 (25.00%) Digital Marketing Manager
3 1 (25.00%) Front End Web Developer (Client-Side Developer)
3 1 (25.00%) Marketing Manager
3 1 (25.00%) SEO Analyst
3 1 (25.00%) SEO Developer
3 1 (25.00%) Web Analyst
Libraries, Frameworks & Software Standards
1 3 (75.00%) CSS
1 3 (75.00%) HTML
2 2 (50.00%) jQuery
3 1 (25.00%) Ajax
3 1 (25.00%) J2EE
3 1 (25.00%) React
3 1 (25.00%) Twitter Bootstrap
Miscellaneous
1 2 (50.00%) User Experience
2 1 (25.00%) Blog
2 1 (25.00%) Social Media
Processes & Methodologies
1 2 (50.00%) Agile Software Development
1 2 (50.00%) Analytics
1 2 (50.00%) Cross-Browser Development
1 2 (50.00%) Web Development
2 1 (25.00%) Asset Management
2 1 (25.00%) Content Management
2 1 (25.00%) Data Analysis
2 1 (25.00%) DevOps
2 1 (25.00%) Digital Marketing
2 1 (25.00%) E-Commerce
2 1 (25.00%) Front End Development
2 1 (25.00%) Responsive Web Design
2 1 (25.00%) Social Media Monitoring
Programming Languages
1 3 (75.00%) JavaScript
2 1 (25.00%) Java
2 1 (25.00%) PHP
2 1 (25.00%) Python
Quality Assurance & Compliance
1 1 (25.00%) Disclosure Scotland
Vendors
1 2 (50.00%) Google