Web Analytics
UK > Scotland
The table below provides summary statistics and contractor rates for jobs advertised in Scotland requiring Web Analytics skills. It covers contract job vacancies from the 6 months leading up to 12 December 2025, with comparisons to the same periods in the previous two years.
| 6 months to 12 Dec 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 113 | 117 | - |
| Rank change year-on-year | +4 | - | - |
| Contract jobs citing Web Analytics | 1 | 2 | 0 |
| As % of all contract jobs in Scotland | 0.064% | 0.12% | - |
| As % of the Processes & Methodologies category | 0.072% | 0.13% | - |
| Number of daily rates quoted | 1 | 2 | 0 |
| 10th Percentile | - | £410 | - |
| 25th Percentile | £475 | £413 | - |
| Median daily rate (50th Percentile) | £500 | £423 | - |
| Median % change year-on-year | +18.20% | - | - |
| 75th Percentile | £525 | £429 | - |
| 90th Percentile | - | £430 | - |
| UK median daily rate | £430 | £389 | £525 |
| % change year-on-year | +10.61% | -25.95% | +16.67% |
All Process and Methodology Skills
Scotland
Web Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in Scotland.
| Contract vacancies with a requirement for process or methodology skills | 1,386 | 1,521 | 2,194 |
| As % of all contract IT jobs advertised in Scotland | 88.22% | 88.43% | 91.00% |
| Number of daily rates quoted | 792 | 901 | 1,374 |
| 10th Percentile | £238 | £213 | £250 |
| 25th Percentile | £381 | £363 | £400 |
| Median daily rate (50th Percentile) | £464 | £450 | £493 |
| Median % change year-on-year | +3.06% | -8.63% | +3.68% |
| 75th Percentile | £550 | £538 | £588 |
| 90th Percentile | £625 | £650 | £688 |
| UK median daily rate | £500 | £525 | £533 |
| % change year-on-year | -4.76% | -1.50% | -3.09% |
| Number of hourly rates quoted | 98 | 46 | 57 |
| 10th Percentile | £14.20 | £15.11 | £12.13 |
| 25th Percentile | £17.90 | £18.77 | £16.50 |
| Median hourly rate | £20.00 | £22.94 | £19.18 |
| Median % change year-on-year | -12.81% | +19.59% | +3.68% |
| 75th Percentile | £25.15 | £24.18 | £55.00 |
| 90th Percentile | £52.25 | £31.44 | £67.00 |
| UK median hourly rate | £25.13 | £33.00 | £42.50 |
| % change year-on-year | -23.86% | -22.35% | +21.43% |
Web Analytics
Job Vacancy Trend in Scotland
Historical trend showing the proportion of contract IT job postings citing Web Analytics relative to all contract IT jobs advertised in Scotland.
Web Analytics
Daily Rate Trend in Scotland
Contractor daily rate distribution trend for jobs in Scotland citing Web Analytics.
Web Analytics
Hourly Rate Trend in Scotland
Contractor hourly rate distribution trend for jobs in Scotland citing Web Analytics.
Web Analytics
Contract Job Locations in Scotland
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the Scotland region over the 6 months to 12 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Edinburgh | +5 | 1 | £500 | +18.20% | 2 |
| Web Analytics UK |
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Web Analytics
Co-Occurring Skills & Capabilities in Scotland by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
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