Period
to 17 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 17 November 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
UK > Scotland
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 209 208 226
Rank change year-on-year -1 +18 +17
Permanent jobs citing Web Analytics 13 10 18
As % of all permanent IT jobs advertised in Scotland 0.23% 0.19% 0.28%
As % of the Processes & Methodologies category 0.25% 0.21% 0.31%
Number of salaries quoted 13 9 18
Scotland median annual salary £40,000 £47,500 £57,500
Median salary % change year-on-year -15.79% -17.39% +139.58%
10th Percentile £35,000 £37,450 £30,800
90th Percentile £47,000 £54,750 £65,000
UK median annual salary £42,500 £47,500 £45,000
% change year-on-year -10.53% +5.56% +5.88%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for process or methodology skills.

All Process and Methodology Skills
Scotland
Permanent vacancies with a requirement for process or methodology skills 5124 4795 5862
As % of all permanent IT jobs advertised in Scotland 90.85% 91.53% 90.86%
Number of salaries quoted 3262 2892 3711
Scotland median annual salary £45,000 £44,000 £42,500
Median salary % change year-on-year +2.27% +3.53% +2.41%
10th Percentile £28,250 £28,250 £27,500
90th Percentile £66,250 £65,000 £63,750
UK median annual salary £50,000 £49,000 £47,500
% change year-on-year +2.04% +3.16% +5.56%

Web Analytics
Job Vacancy Trend in Scotland

Job postings citing Web Analytics as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Web Analytics in Scotland

Web Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in Scotland.

Salary trend for Web Analytics in Scotland

Web Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the Scotland region over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -9 11 £40,000 -15.79%
Dundee - 2 £45,000 -
Web Analytics
UK

For the 6 months to 17 November 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Web Analytics.

1 13 (100.00%) Analytics
2 12 (92.31%) Marketing
3 11 (84.62%) Big Data
4 10 (76.92%) Credit Risk
4 10 (76.92%) Business Intelligence
5 7 (53.85%) Finance
5 7 (53.85%) SAS
5 7 (53.85%) Base SAS
5 7 (53.85%) SAS Enterprise Guide
5 7 (53.85%) Customer Analytics
6 3 (23.08%) Customer Insight
6 3 (23.08%) Facebook
6 3 (23.08%) Twitter
6 3 (23.08%) Analytical Skills
6 3 (23.08%) Dashboard Development
6 3 (23.08%) QlikView
6 3 (23.08%) Digital Analytics
6 3 (23.08%) Visualisation
6 3 (23.08%) Tableau
6 3 (23.08%) Software Engineering
6 3 (23.08%) Apple
6 3 (23.08%) SQL
6 3 (23.08%) Java
7 2 (15.38%) C#
7 2 (15.38%) C++
7 2 (15.38%) Objective-C
7 2 (15.38%) Marketing Strategy
7 2 (15.38%) Eloqua
7 2 (15.38%) Google Analytics
7 2 (15.38%) Digital Marketing

Web Analytics
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (53.85%) SAS
Business Applications
1 2 (15.38%) Eloqua
Cloud Services
1 2 (15.38%) Google Analytics
Database & Business Intelligence
1 11 (84.62%) Big Data
2 7 (53.85%) Base SAS
2 7 (53.85%) SAS Enterprise Guide
3 3 (23.08%) QlikView
General
1 12 (92.31%) Marketing
2 7 (53.85%) Finance
3 1 (7.69%) Retail
Job Titles
1 10 (76.92%) Consultant
2 7 (53.85%) SAS Consultant
3 3 (23.08%) QlikView Consultant
4 2 (15.38%) Technical Leader
5 1 (7.69%) Software Engineer
Miscellaneous
1 10 (76.92%) Credit Risk
2 3 (23.08%) Analytical Skills
3 2 (15.38%) Computer Science
3 2 (15.38%) iPhone
3 2 (15.38%) User Experience
Operating Systems
1 2 (15.38%) Android
Processes & Methodologies
1 13 (100.00%) Analytics
2 10 (76.92%) Business Intelligence
3 7 (53.85%) Customer Analytics
4 3 (23.08%) Customer Insight
4 3 (23.08%) Dashboard Development
4 3 (23.08%) Digital Analytics
4 3 (23.08%) Software Engineering
4 3 (23.08%) Visualisation
5 2 (15.38%) Customer Acquisition
5 2 (15.38%) Digital Marketing
5 2 (15.38%) Marketing Automation
5 2 (15.38%) Marketing Strategy
5 2 (15.38%) Web Development
6 1 (7.69%) API Development
6 1 (7.69%) Data Analytics
6 1 (7.69%) Machine Learning
Programming Languages
1 3 (23.08%) Java
1 3 (23.08%) SQL
2 2 (15.38%) C#
2 2 (15.38%) C++
2 2 (15.38%) Objective-C
3 1 (7.69%) Clojure
3 1 (7.69%) Elixir
3 1 (7.69%) JavaScript
3 1 (7.69%) Python
3 1 (7.69%) Ruby
3 1 (7.69%) Scala
Vendors
1 3 (23.08%) Apple
1 3 (23.08%) Facebook
1 3 (23.08%) Tableau
1 3 (23.08%) Twitter
2 2 (15.38%) Google
2 2 (15.38%) HubSpot
2 2 (15.38%) Marketo