The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 3 months to 23 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Web Analytics
UK / Scotland
Rank 134 145 157
Rank change year-on-year +11 +12  
Permanent jobs citing Web Analytics 7 11 2
As % of all permanent IT jobs advertised in Scotland 0.31% 0.38% 0.065%
As % of the Processes & Methodologies category 0.34% 0.42% 0.073%
Number of salaries quoted 4 11 1
Median salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.34% +4.54%  
UK excluding London median salary £40,000 £40,000 £40,500
% change year-on-year - -1.23%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for process and methodology skills.

Process & Methodology Skills
Scotland
Permanent job vacancies with a requirement for process and methodology skills 2077 2635 2743
As % of all permanent IT job vacancies advertised in Scotland 91.18% 90.61% 88.94%
Number of salaries quoted 1306 1701 1676
Median salary £45,000 £47,000 £44,000
Median salary % change year-on-year -4.25% +6.81%  
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £70,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Web Analytics
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Web Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in Scotland

Web Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in Scotland.

Salary trend for Web Analytics in Scotland

Web Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the Scotland region over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -5 4 £60,000 +4.34% 2
Glasgow - 3 - -
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 23 March 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Web Analytics.

1 20 (100.00%) Analytics
2 13 (65.00%) Marketing
3 10 (50.00%) Analytical Skills
4 8 (40.00%) Predictive Analytics
4 8 (40.00%) Credit Risk
4 8 (40.00%) Data Analysis
4 8 (40.00%) Big Data
4 8 (40.00%) Customer Insight
4 8 (40.00%) Market Research
4 8 (40.00%) SQL
4 8 (40.00%) SAS
4 8 (40.00%) Business Intelligence
5 7 (35.00%) Finance
5 7 (35.00%) CRM
5 7 (35.00%) Sitecore
6 6 (30.00%) Sitecore CMS
6 6 (30.00%) CMS
6 6 (30.00%) Microsoft
7 5 (25.00%) SQL Server
8 3 (15.00%) Workflow
8 3 (15.00%) Web Development
8 3 (15.00%) User Experience
9 2 (10.00%) Wireframes
9 2 (10.00%) Usability Testing
9 2 (10.00%) Data Management
9 2 (10.00%) Content Management
9 2 (10.00%) Smartphone
9 2 (10.00%) Pay per click
9 2 (10.00%) Migration
9 2 (10.00%) Mobile App

Web Analytics
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (40.00%) SAS
2 6 (30.00%) CMS
2 6 (30.00%) Sitecore CMS
3 1 (5.00%) SharePoint
3 1 (5.00%) SharePoint 2013
Applications
1 1 (5.00%) MS Excel
1 1 (5.00%) MS Office
1 1 (5.00%) Photoshop
Business Applications
1 1 (5.00%) Dynamics AX
Communications & Networking
1 2 (10.00%) Internet
Database & Business Intelligence
1 8 (40.00%) Big Data
2 5 (25.00%) SQL Server
3 1 (5.00%) Microsoft Power View
3 1 (5.00%) PerformancePoint
3 1 (5.00%) PowerPivot
3 1 (5.00%) SQL Server Integration Services
3 1 (5.00%) SQL Server Reporting Services
Development Applications
1 1 (5.00%) Team Foundation Server
General
1 13 (65.00%) Marketing
2 7 (35.00%) Finance
3 1 (5.00%) Manufacturing
Job Titles
1 8 (40.00%) Consultant
2 3 (15.00%) Technical Leader
3 2 (10.00%) Architect
3 2 (10.00%) Designer
3 2 (10.00%) Interface Designer
3 2 (10.00%) UI Designer
4 1 (5.00%) Developer
4 1 (5.00%) Development Manager
4 1 (5.00%) Digital Development Manager
4 1 (5.00%) Senior Developer
4 1 (5.00%) Senior SharePoint Developer
4 1 (5.00%) SharePoint Developer
Libraries, Frameworks & Software Standards
1 2 (10.00%) .NET
2 1 (5.00%) Ajax
2 1 (5.00%) ASP.NET
2 1 (5.00%) CSS
2 1 (5.00%) HTML
2 1 (5.00%) jQuery
2 1 (5.00%) LLBLGen Pro
2 1 (5.00%) WCF
2 1 (5.00%) Web Services
2 1 (5.00%) XML
2 1 (5.00%) XSLT
Miscellaneous
1 10 (50.00%) Analytical Skills
2 8 (40.00%) Credit Risk
3 3 (15.00%) User Experience
4 2 (10.00%) Enterprise Software
4 2 (10.00%) Mobile App
4 2 (10.00%) Smartphone
4 2 (10.00%) Social Media
5 1 (5.00%) W3C
Processes & Methodologies
1 20 (100.00%) Analytics
2 8 (40.00%) Business Intelligence
2 8 (40.00%) Customer Insight
2 8 (40.00%) Data Analysis
2 8 (40.00%) Market Research
2 8 (40.00%) Predictive Analytics
3 7 (35.00%) CRM
4 3 (15.00%) Web Development
4 3 (15.00%) Workflow
5 2 (10.00%) Content Management
5 2 (10.00%) Data Management
5 2 (10.00%) Migration
5 2 (10.00%) Pay per click
5 2 (10.00%) SEO
5 2 (10.00%) SOA
5 2 (10.00%) Usability Testing
5 2 (10.00%) Wireframes
6 1 (5.00%) ERP
6 1 (5.00%) SDLC
6 1 (5.00%) Workflow Development
Programming Languages
1 8 (40.00%) SQL
2 2 (10.00%) Java
3 1 (5.00%) C
3 1 (5.00%) C#
3 1 (5.00%) JavaScript
3 1 (5.00%) VB.NET
Qualifications
1 1 (5.00%) MCP
1 1 (5.00%) Microsoft Certification
Vendors
1 7 (35.00%) Sitecore
2 6 (30.00%) Microsoft
3 1 (5.00%) Adobe
3 1 (5.00%) JD Edwards
3 1 (5.00%) Nintex
3 1 (5.00%) Telerik
Edinburgh & Lothians
ANSON MCCADE
Salary: £45,000 - £85,000 per annum
Posted: 3 days ago
Edinburgh
Deerfoot IT Resources Ltd
Salary: £60000 per annum
Posted: 24 days ago