Period
to 22 January 2018

The following table provides summary statistics for contract job vacancies with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 22 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
UK
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 618 569 654
Rank change year-on-year -49 +85 +41
Contract jobs citing Web Analytics 269 301 227
As % of all contract IT jobs advertised in the UK 0.27% 0.32% 0.21%
As % of the Processes & Methodologies category 0.32% 0.38% 0.26%
Number of daily rates quoted 181 188 174
UK median daily rate £425 £425 £384
Median daily rate % change year-on-year - +10.75% +6.60%
10th Percentile £300 £266 £218
90th Percentile £588 £604 £506
UK excluding London median daily rate £425 £404 £388
% change year-on-year +5.26% +4.19% +10.71%
Number of hourly rates quoted 5 1 3
UK median hourly rate £30.00 £36.00 £36.00
Median hourly rate % change year-on-year -16.67% - +157.14%
10th Percentile £23.75 £35.50 £34.01
90th Percentile £37.00 £36.50 £42.50
UK excluding London median hourly rate £30.00 £36.00 £34.82
% change year-on-year -16.67% +3.39% +148.71%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 84,205 79,866 88,986
As % of all contract IT jobs advertised in the UK 84.54% 83.78% 82.51%
Number of daily rates quoted 56,381 52,904 57,748
UK median daily rate £450 £425 £425
Median daily rate % change year-on-year +5.88% - +6.25%
10th Percentile £285 £263 £263
90th Percentile £638 £613 £600
UK excluding London median daily rate £410 £400 £390
% change year-on-year +2.50% +2.56% +4.00%
Number of hourly rates quoted 1,967 2,230 2,728
UK median hourly rate £23.38 £24.50 £24.00
Median hourly rate % change year-on-year -4.59% +2.08% +20.00%
10th Percentile £11.35 £11.25 £11.25
90th Percentile £49.75 £48.75 £50.00
UK excluding London median hourly rate £24.00 £24.50 £25.00
% change year-on-year -2.04% -2.00% +25.00%

Web Analytics
Job Vacancy Trend

Job postings citing Web Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics.

Contractor daily rate trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Web Analytics over the 6 months to 22 January 2018.

Contractor daily rate histogram for Web Analytics in the UK

Web Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics.

Contractor hourly rate trend for Web Analytics in the UK

Web Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Web Analytics over the 6 months to 22 January 2018.

Contractor hourly rate histogram for Web Analytics in the UK

Web Analytics
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -47 241 £425 - 115
UK excluding London +33 146 £425 +5.26% 63
London -86 124 £425 -1.45% 58
South East -6 66 £570 +60.56% 16
North of England +49 33 £425 -6.85% 26
Scotland +9 28 £413 +26.92% 4
Yorkshire +19 14 £460 +53.81% 9
North East +62 11 £425 -
East of England - 10 £350 - 3
North West -4 8 £388 -19.48% 17
Midlands -21 8 £369 -22.37% 9
East Midlands -3 4 £250 -37.50% 2
West Midlands -10 4 £375 -21.05% 7
South West -1 1 - - 3

For the 6 months to 22 January 2018, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Analytics.

1 269 (100.00%) Analytics
2 145 (53.90%) Agile Software Development
3 113 (42.01%) Google
4 89 (33.09%) Google Analytics
5 70 (26.02%) Adobe
6 68 (25.28%) Analytical Skills
7 64 (23.79%) User Experience
8 60 (22.30%) JavaScript
9 57 (21.19%) Marketing
10 51 (18.96%) Degree
10 51 (18.96%) Adobe Analytics
11 46 (17.10%) HTML
11 46 (17.10%) Java
12 42 (15.61%) E-Commerce
13 38 (14.13%) CSS
14 36 (13.38%) Psychology
14 36 (13.38%) Usability Testing
15 34 (12.64%) Finance
16 33 (12.27%) Continuous Improvement
17 32 (11.90%) Test Automation
17 32 (11.90%) Salesforce.com
18 31 (11.52%) Tag Management
19 30 (11.15%) Prototyping
19 30 (11.15%) SQL
19 30 (11.15%) Project Management
20 29 (10.78%) SEO
21 27 (10.04%) Digital Marketing
21 27 (10.04%) Mentoring
22 26 (9.67%) Big Data
22 26 (9.67%) jQuery

Web Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (9.29%) CMS
2 19 (7.06%) Confluence
3 17 (6.32%) Apache Spark
4 12 (4.46%) SAS
5 8 (2.97%) Adobe Experience Manager
6 5 (1.86%) SharePoint
6 5 (1.86%) WordPress
7 4 (1.49%) JBoss
8 3 (1.12%) Drupal
8 3 (1.12%) WebSphere
9 2 (0.74%) Apache
9 2 (0.74%) IIS
10 1 (0.37%) Liferay
10 1 (0.37%) Oracle SOA Suite
10 1 (0.37%) Sitecore CMS
Applications
1 16 (5.95%) Microsoft Excel
2 10 (3.72%) Microsoft PowerPoint
3 5 (1.86%) SPSS
4 4 (1.49%) Photoshop
5 3 (1.12%) MS Visio
6 2 (0.74%) Stata
7 1 (0.37%) Adobe Creative Suite
7 1 (0.37%) EViews
7 1 (0.37%) HipChat
7 1 (0.37%) Microsoft Office
7 1 (0.37%) Spreadsheet
Business Applications
1 14 (5.20%) WebTrends
2 3 (1.12%) Oracle CRM
2 3 (1.12%) Oracle CRM On Demand
2 3 (1.12%) Radian6
2 3 (1.12%) Social Studio
3 1 (0.37%) Adobe Campaign
3 1 (0.37%) Dynamics CRM
3 1 (0.37%) Sprinklr
Cloud Services
1 89 (33.09%) Google Analytics
2 51 (18.96%) Adobe Analytics
3 22 (8.18%) Google Tag Manager
4 5 (1.86%) AdWords
4 5 (1.86%) Amazon AWS
5 3 (1.12%) Google Cloud Platform
5 3 (1.12%) Salesforce Service Cloud
6 1 (0.37%) Amazon Kinesis
6 1 (0.37%) Amazon S3
6 1 (0.37%) Basecamp
6 1 (0.37%) Microsoft Azure
6 1 (0.37%) SaaS
Communications & Networking
1 20 (7.43%) Internet
2 4 (1.49%) HTTP
3 2 (0.74%) DNS
4 1 (0.37%) Intranet
4 1 (0.37%) SMS
Database & Business Intelligence
1 26 (9.67%) Big Data
2 21 (7.81%) Hadoop
3 19 (7.06%) PostgreSQL
4 18 (6.69%) SQL Server
5 17 (6.32%) Apache Hive
5 17 (6.32%) Data Lake
5 17 (6.32%) HBase
5 17 (6.32%) Impala
5 17 (6.32%) Sqoop
6 15 (5.58%) MySQL
7 11 (4.09%) Relational Database
8 6 (2.23%) NoSQL
8 6 (2.23%) RDBMS
9 5 (1.86%) MongoDB
10 3 (1.12%) Amazon Redshift
10 3 (1.12%) BigQuery
10 3 (1.12%) Power BI
10 3 (1.12%) QlikView
11 2 (0.74%) Data Warehouse
11 2 (0.74%) Oracle Database
Development Applications
1 25 (9.29%) JIRA
2 20 (7.43%) Git (software)
3 18 (6.69%) Selenium
4 17 (6.32%) JUnit
5 14 (5.20%) Jenkins
5 14 (5.20%) Maven
6 10 (3.72%) Axure RP
6 10 (3.72%) Karma Test Runner
6 10 (3.72%) Mocha
7 8 (2.97%) Jasmine
8 7 (2.60%) Visual Website Optimizer
9 4 (1.49%) Cucumber
10 3 (1.12%) Bower
10 3 (1.12%) Grunt
10 3 (1.12%) WebDriver
11 2 (0.74%) Balsamiq Mockups
11 2 (0.74%) Capybara
11 2 (0.74%) LoadUI
11 2 (0.74%) RubyGems
11 2 (0.74%) Sinon.JS
General
1 57 (21.19%) Marketing
2 34 (12.64%) Finance
3 21 (7.81%) Banking
4 14 (5.20%) Retail
4 14 (5.20%) Telecoms
5 13 (4.83%) Publishing
6 8 (2.97%) Advertising
7 7 (2.60%) Electronics
8 4 (1.49%) Legal
8 4 (1.49%) Manufacturing
9 3 (1.12%) Games
10 2 (0.74%) Investment Banking
10 2 (0.74%) Law
10 2 (0.74%) Online Betting
11 1 (0.37%) Financial Institution
11 1 (0.37%) Italian Language
11 1 (0.37%) Pharmaceutical
11 1 (0.37%) Retail Banking
Job Titles
1 59 (21.93%) Analyst
2 38 (14.13%) Developer
3 37 (13.75%) User Researcher
4 26 (9.67%) Digital Analyst
5 21 (7.81%) Web Analyst
6 17 (6.32%) Java Developer
7 15 (5.58%) Consultant
8 14 (5.20%) Project Manager
8 14 (5.20%) Web Analytics Analyst
9 11 (4.09%) JavaScript Developer
10 10 (3.72%) Business Analyst
11 9 (3.35%) Designer
11 9 (3.35%) Software Project Manager
12 8 (2.97%) Development Manager
12 8 (2.97%) Development Project Manager
12 8 (2.97%) Digital User Researcher
12 8 (2.97%) Google Analytics Specialist
12 8 (2.97%) Senior Analyst
12 8 (2.97%) Software Development Manager
12 8 (2.97%) Software Development Project Manager
Libraries, Frameworks & Software Standards
1 46 (17.10%) HTML
2 38 (14.13%) CSS
3 26 (9.67%) jQuery
3 26 (9.67%) Web Services
4 25 (9.29%) AngularJS
5 17 (6.32%) Kafka
5 17 (6.32%) RESTful
5 17 (6.32%) SOAP
6 12 (4.46%) HTML5
6 12 (4.46%) Node.js
7 8 (2.97%) React
8 7 (2.60%) .NET
9 5 (1.86%) CSS3
9 5 (1.86%) JSON
9 5 (1.86%) Sass
9 5 (1.86%) Spring
10 4 (1.49%) .NET Framework
10 4 (1.49%) Ajax
10 4 (1.49%) LESS
10 4 (1.49%) Twitter Bootstrap
Miscellaneous
1 68 (25.28%) Analytical Skills
2 64 (23.79%) User Experience
3 19 (7.06%) Blog
4 18 (6.69%) Social Media
5 17 (6.32%) Greenfield Project
6 11 (4.09%) Computer Science
7 10 (3.72%) W3C
8 6 (2.23%) FMCG
9 5 (1.86%) Mobile App
10 4 (1.49%) Credit Risk
10 4 (1.49%) Data Structures
11 3 (1.12%) Digital Media
12 2 (0.74%) Algorithms
12 2 (0.74%) Graphic Design
12 2 (0.74%) Online Banking
12 2 (0.74%) Taxonomies
12 2 (0.74%) Wiki
13 1 (0.37%) Animation
13 1 (0.37%) Management Information System
13 1 (0.37%) Video Editing
Operating Systems
1 22 (8.18%) Linux
2 17 (6.32%) CentOS
3 1 (0.37%) Android
3 1 (0.37%) Apple iOS
Processes & Methodologies
1 269 (100.00%) Analytics
2 145 (53.90%) Agile Software Development
3 42 (15.61%) E-Commerce
4 36 (13.38%) Psychology
4 36 (13.38%) Usability Testing
5 33 (12.27%) Continuous Improvement
6 32 (11.90%) Test Automation
7 31 (11.52%) Tag Management
8 30 (11.15%) Project Management
8 30 (11.15%) Prototyping
9 29 (10.78%) SEO
10 27 (10.04%) Digital Marketing
10 27 (10.04%) Mentoring
11 25 (9.29%) Visualisation
12 24 (8.92%) Stakeholder Management
12 24 (8.92%) Web Design
13 23 (8.55%) Market Research
14 22 (8.18%) Data Analysis
14 22 (8.18%) Data Analytics
15 20 (7.43%) Digital Analytics
Programming Languages
1 60 (22.30%) JavaScript
2 46 (17.10%) Java
3 30 (11.15%) SQL
4 21 (7.81%) Scala
5 17 (6.32%) Bash Shell
6 14 (5.20%) Python
7 9 (3.35%) PHP
8 8 (2.97%) C#
9 7 (2.60%) R
10 6 (2.23%) Ruby
11 3 (1.12%) T-SQL
12 2 (0.74%) Clojure
12 2 (0.74%) ES6
12 2 (0.74%) Go
12 2 (0.74%) MATLAB
13 1 (0.37%) AWK
13 1 (0.37%) C++
13 1 (0.37%) HiveQL
13 1 (0.37%) Shell Script
13 1 (0.37%) VBA
Qualifications
1 51 (18.96%) Degree
2 15 (5.58%) Security Cleared
3 8 (2.97%) SC Cleared
4 5 (1.86%) CTC Cleared
5 3 (1.12%) PMI Certification
5 3 (1.12%) PMP
6 1 (0.37%) BPSS Clearance
6 1 (0.37%) CBAP
6 1 (0.37%) DV Cleared
6 1 (0.37%) IIBA
6 1 (0.37%) Numerate Degree
6 1 (0.37%) Postgraduate
Quality Assurance & Compliance
1 8 (2.97%) WAI
2 6 (2.23%) QA
3 4 (1.49%) Data Quality
4 3 (1.12%) PMO
5 1 (0.37%) Actionable Recommendations
5 1 (0.37%) Disclosure Scotland
System Software
1 17 (6.32%) Apache Flume
1 17 (6.32%) HDFS
2 1 (0.37%) Docker
Systems Management
1 17 (6.32%) Oozie
2 2 (0.74%) Grafana
2 2 (0.74%) Matomo
2 2 (0.74%) Opscode Chef
Vendors
1 113 (42.01%) Google
2 70 (26.02%) Adobe
3 32 (11.90%) Salesforce.com
4 23 (8.55%) Oracle
5 22 (8.18%) Tealium
6 17 (6.32%) Cloudera
6 17 (6.32%) Hortonworks
6 17 (6.32%) MapR
6 17 (6.32%) Tableau
6 17 (6.32%) Talend
7 13 (4.83%) Omniture
7 13 (4.83%) Optimizely
8 8 (2.97%) Microsoft
9 7 (2.60%) Crazy Egg
9 7 (2.60%) Hotjar
9 7 (2.60%) SAP
10 5 (1.86%) Atlassian
10 5 (1.86%) Splunk
11 4 (1.49%) Crimson Hexagon
12 3 (1.12%) Brandwatch