The following table provides summary statistics for contract job vacancies with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 27 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
27 Mar 2017
Same period 2016 Same period 2015
Web Analytics
UK
Rank 455 569 537
Rank change year-on-year +114 -32  
Contract jobs citing Web Analytics 128 71 94
As % of all contract IT jobs advertised in the UK 0.28% 0.13% 0.17%
As % of the Processes & Methodologies category 0.34% 0.16% 0.22%
Number of daily rates quoted 88 48 56
Median daily rate £400 £375 £350
Median daily rate % change year-on-year +6.66% +7.14%  
90% offered a daily rate of more than £269 £289 £219
10% offered a daily rate of more than £550 £500 £500
UK excluding London median daily rate £350 £400 £325
% change year-on-year -12.50% +23.07%  
Number of hourly rates quoted 2 0 0
Median hourly rate £15.50 - -
UK excluding London median hourly rate £15.50 - -

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 37338 44118 43065
As % of all contract IT job vacancies advertised in the UK 83.13% 82.88% 79.71%
Number of daily rates quoted 24672 28919 26679
Median daily rate £450 £425 £420
Median daily rate % change year-on-year +5.88% +1.31%  
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 945 1114 1248
Median hourly rate £36.00 £37.50 £28.50
Median hourly rate % change year-on-year -4.00% +31.57%  
90% offered a hourly rate of more than £13.00 £13.00 £12.10
10% offered a hourly rate of more than £53.00 £55.00 £49.50
UK excluding London median hourly rate £36.25 £38.50 £30.20
% change year-on-year -5.84% +27.48%  

Web Analytics
Job Vacancy Trend

The job posting trend of jobs advertised citing Web Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics.

Contractor daily rate trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Web Analytics over the 3 months to 27 March 2017.

Contractor daily rate histogram for Web Analytics in the UK

Web Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics.

Contractor hourly rate trend for Web Analytics in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 27 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +110 126 £400 +6.66% 54
London +54 75 £425 +13.33% 33
South East +30 24 £350 -12.50% 7
Kent - 13 £350 -
Berkshire +33 7 £450 - 1
City of London +6 7 £356 +9.38% 3
North West - 7 £475 - 6
South West +7 6 £338 -10.00%
East Midlands 0 6 £325 -16.12% 2
Leicestershire - 6 £325 - 1
Leicester - 6 £325 -
Reading +24 4 £575 -
West Midlands +19 4 £306 -18.33% 1
Surrey +7 4 - - 2
Liverpool - 3 £550 -
Merseyside - 3 £550 -
East of England - 3 £350 - 3
Staines - 3 - -
Plymouth - 2 - -
Devon - 2 - -
Solihull - 2 £300 -
Manchester - 2 - - 6
Newbury - 2 £309 -
Hertfordshire - 2 £350 -
Scotland +18 1 £600 +48.14% 1
Edinburgh +16 1 £600 +48.14% 1
Birmingham +2 1 £375 - 1
Wiltshire 0 1 £300 -
Swindon 0 1 £300 -
Hammersmith -1 1 £425 -24.44%

Web Analytics
Top 30 Related IT Skills

For the 6 months to 27 March 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Analytics.

1 279 (100.00%) Analytics
2 173 (62.01%) Marketing
3 117 (41.94%) Business Intelligence
4 106 (37.99%) Big Data
5 99 (35.48%) SQL
6 97 (34.77%) Credit Risk
7 73 (26.16%) Google
8 68 (24.37%) Analytical Skills
9 66 (23.66%) Adobe
10 65 (23.30%) Degree
11 53 (19.00%) Python
12 52 (18.64%) E-Commerce
12 52 (18.64%) Agile Software Development
13 51 (18.28%) Google Analytics
13 51 (18.28%) User Experience
14 45 (16.13%) Finance
15 42 (15.05%) JavaScript
16 41 (14.70%) R
16 41 (14.70%) Adobe Analytics
17 39 (13.98%) Stakeholder Management
18 37 (13.26%) HTML
18 37 (13.26%) SAS
18 37 (13.26%) Hadoop
19 35 (12.54%) Linux
20 34 (12.19%) Java
21 33 (11.83%) Apache Spark
22 32 (11.47%) Retail
23 31 (11.11%) Digital Marketing
23 31 (11.11%) A/B Testing
24 30 (10.75%) Scala

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 37 (13.26%) SAS
2 33 (11.83%) Apache Spark
3 9 (3.23%) CMS
4 8 (2.87%) Adobe Experience Manager
5 6 (2.15%) Confluence
6 4 (1.43%) Apache
6 4 (1.43%) Elasticsearch
7 3 (1.08%) Apache Pig
7 3 (1.08%) nginx
8 2 (0.72%) Sitecore CMS
9 1 (0.36%) IIS
9 1 (0.36%) Marvel
9 1 (0.36%) SharePoint
9 1 (0.36%) Tomcat
Applications
1 23 (8.24%) MS Excel
2 11 (3.94%) MS PowerPoint
3 10 (3.58%) MS Office
4 5 (1.79%) SPSS
5 2 (0.72%) OmniGraffle
5 2 (0.72%) Photoshop
6 1 (0.36%) Mathematica
6 1 (0.36%) MS Visio
6 1 (0.36%) Weka
Business Applications
1 16 (5.73%) Adobe Campaign
2 12 (4.30%) WebTrends
3 4 (1.43%) Sprinklr
4 1 (0.36%) Data Workbench
4 1 (0.36%) Eloqua
4 1 (0.36%) FastStats
4 1 (0.36%) Unica
Cloud Services
1 51 (18.28%) Google Analytics
2 41 (14.70%) Adobe Analytics
3 19 (6.81%) Google Tag Manager
4 13 (4.66%) Amazon AWS
5 12 (4.30%) GitHub
6 3 (1.08%) Adobe Creative Cloud
6 3 (1.08%) Google Cloud Platform
6 3 (1.08%) SaaS
6 3 (1.08%) SmartFocus
7 2 (0.72%) Cloud Computing
7 2 (0.72%) Microsoft Azure
7 2 (0.72%) Office 365
8 1 (0.36%) AdWords
8 1 (0.36%) Firebase
Communications & Networking
1 19 (6.81%) HTTP
2 15 (5.38%) Kerberos
2 15 (5.38%) LDAP
3 12 (4.30%) Internet
4 4 (1.43%) Firewall
5 1 (0.36%) HTTPS
5 1 (0.36%) Intranet
5 1 (0.36%) Skype
5 1 (0.36%) SSL
Database & Business Intelligence
1 106 (37.99%) Big Data
2 37 (13.26%) Hadoop
3 23 (8.24%) Data Warehouse
4 17 (6.09%) Apache Hive
5 13 (4.66%) Relational Database
6 11 (3.94%) NoSQL
7 9 (3.23%) Base SAS
7 9 (3.23%) BusinessObjects
8 8 (2.87%) HBase
8 8 (2.87%) MS Access
8 8 (2.87%) MySQL
8 8 (2.87%) QlikView
9 7 (2.51%) SQL Server
10 6 (2.15%) Data Mining
11 5 (1.79%) Amazon Redshift
12 3 (1.08%) BigQuery
12 3 (1.08%) Mixpanel
12 3 (1.08%) Oracle Reports
12 3 (1.08%) RDBMS
12 3 (1.08%) SQL Server Reporting Services
Development Applications
1 29 (10.39%) Jenkins
2 22 (7.89%) Git (software)
3 13 (4.66%) JIRA
3 13 (4.66%) Maven
4 12 (4.30%) Selenium
5 8 (2.87%) Axure RP
6 6 (2.15%) Capybara
6 6 (2.15%) Cucumber
6 6 (2.15%) TeamCity
6 6 (2.15%) WebDriver
7 5 (1.79%) WATIR
8 3 (1.08%) Hudson
8 3 (1.08%) PHPUnit
9 2 (0.72%) Artifactory
9 2 (0.72%) Gerrit
9 2 (0.72%) Subversion
9 2 (0.72%) Talend Open Studio
10 1 (0.36%) Balsamiq Mockups
10 1 (0.36%) Dreamweaver
10 1 (0.36%) JProfiler
General
1 173 (62.01%) Marketing
2 45 (16.13%) Finance
3 32 (11.47%) Retail
4 16 (5.73%) Telecoms
5 13 (4.66%) Banking
6 11 (3.94%) Publishing
7 8 (2.87%) Legal
8 7 (2.51%) Games
9 5 (1.79%) Advertising
10 3 (1.08%) Automotive
11 2 (0.72%) Danish Language
11 2 (0.72%) German Language
11 2 (0.72%) Retail Banking
12 1 (0.36%) Financial Institution
12 1 (0.36%) Investment Banking
12 1 (0.36%) Multimedia
Job Titles
1 72 (25.81%) Analyst
2 30 (10.75%) Web Analyst
3 24 (8.60%) Developer
4 21 (7.53%) Analytics Manager
5 20 (7.17%) User Researcher
6 18 (6.45%) Consultant
7 17 (6.09%) Hadoop Engineer
8 16 (5.73%) Big Data Engineer
8 16 (5.73%) DevOps Engineer
8 16 (5.73%) Web Engineer
9 15 (5.38%) Architect
9 15 (5.38%) Data Analyst
10 12 (4.30%) Web Manager
11 11 (3.94%) Business Analyst
11 11 (3.94%) Digital Analyst
11 11 (3.94%) Web Analytics Manager
12 10 (3.58%) Data Engineer
12 10 (3.58%) Data Scientist
12 10 (3.58%) User Experience Researcher
12 10 (3.58%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 37 (13.26%) HTML
2 18 (6.45%) jQuery
3 17 (6.09%) CSS
4 15 (5.38%) Regular Expression
5 13 (4.66%) XML
6 9 (3.23%) HTML5
7 5 (1.79%) AngularJS
7 5 (1.79%) CSS3
7 5 (1.79%) REST
7 5 (1.79%) Web Services
8 4 (1.43%) JSON
9 3 (1.08%) .NET
9 3 (1.08%) ADO
9 3 (1.08%) ASP.NET
9 3 (1.08%) Elastic Stack
9 3 (1.08%) JavaFX
9 3 (1.08%) RESTful
9 3 (1.08%) SOAP
9 3 (1.08%) Spring
9 3 (1.08%) XSLT
Miscellaneous
1 97 (34.77%) Credit Risk
2 68 (24.37%) Analytical Skills
3 51 (18.28%) User Experience
4 20 (7.17%) Algorithms
4 20 (7.17%) Social Media
5 16 (5.73%) Computer Science
6 14 (5.02%) Mobile App
7 13 (4.66%) Digital Media
8 7 (2.51%) FMCG
9 3 (1.08%) Data Centre
9 3 (1.08%) Data Structures
9 3 (1.08%) Enterprise Software
9 3 (1.08%) Foreign Exchange (FX)
10 2 (0.72%) Graphic Design
10 2 (0.72%) Internet of Things
10 2 (0.72%) IVR
10 2 (0.72%) Management Information System
11 1 (0.36%) CUDA
11 1 (0.36%) Grid Computing
11 1 (0.36%) Market Risk
Operating Systems
1 35 (12.54%) Linux
2 17 (6.09%) Unix
3 5 (1.79%) Windows
4 3 (1.08%) Windows Server
4 3 (1.08%) Windows Server 2008
5 2 (0.72%) Ubuntu
5 2 (0.72%) Windows 10
5 2 (0.72%) Windows 7
5 2 (0.72%) Windows 8
6 1 (0.36%) Android
6 1 (0.36%) Apple iOS
Processes & Methodologies
1 279 (100.00%) Analytics
2 117 (41.94%) Business Intelligence
3 52 (18.64%) Agile Software Development
3 52 (18.64%) E-Commerce
4 39 (13.98%) Stakeholder Management
5 31 (11.11%) A/B Testing
5 31 (11.11%) Digital Marketing
6 27 (9.68%) Statistics
7 26 (9.32%) Machine Learning
8 25 (8.96%) Data Analysis
9 24 (8.60%) Continuous Integration
9 24 (8.60%) SEO
9 24 (8.60%) Usability Testing
10 21 (7.53%) DevOps
11 19 (6.81%) CRM
11 19 (6.81%) Visualisation
12 18 (6.45%) Content Management
12 18 (6.45%) Tag Management
13 17 (6.09%) ETL
14 16 (5.73%) Project Management
Programming Languages
1 99 (35.48%) SQL
2 53 (19.00%) Python
3 42 (15.05%) JavaScript
4 41 (14.70%) R
5 34 (12.19%) Java
6 30 (10.75%) Scala
7 15 (5.38%) C++
8 12 (4.30%) Bash Shell
9 11 (3.94%) PHP
10 7 (2.51%) C#
11 6 (2.15%) C
12 5 (1.79%) Ruby
13 4 (1.43%) T-SQL
13 4 (1.43%) VB
14 3 (1.08%) Go
14 3 (1.08%) MATLAB
15 2 (0.72%) ActionScript
15 2 (0.72%) Erlang
16 1 (0.36%) SAS Macro
16 1 (0.36%) VBA
Qualifications
1 65 (23.30%) Degree
2 4 (1.43%) ISTQB
2 4 (1.43%) PhD
3 2 (0.72%) BPSS Clearance
3 2 (0.72%) PRINCE2 Certification
3 2 (0.72%) SC Cleared
3 2 (0.72%) Security Cleared
4 1 (0.36%) PMP
Quality Assurance & Compliance
1 14 (5.02%) QA
2 10 (3.58%) Data Quality
3 4 (1.43%) Disclosure Scotland
4 3 (1.08%) Actionable Recommendations
4 3 (1.08%) SLA
5 1 (0.36%) WCAG
System Software
1 3 (1.08%) Active Directory
1 3 (1.08%) Docker
2 2 (0.72%) vCloud
2 2 (0.72%) Virtual Machines
3 1 (0.36%) Apache Flume
3 1 (0.36%) HDFS
3 1 (0.36%) VMware Infrastructure
Systems Management
1 17 (6.09%) Ansible
2 15 (5.38%) Opscode Chef
3 13 (4.66%) Puppet
4 3 (1.08%) Kibana
4 3 (1.08%) logstash
5 2 (0.72%) Grafana
5 2 (0.72%) Mesos
5 2 (0.72%) ZABBIX
Vendors
1 73 (26.16%) Google
2 66 (23.66%) Adobe
3 27 (9.68%) Omniture
4 21 (7.53%) Microsoft
5 20 (7.17%) Tableau
6 17 (6.09%) Cognos
7 14 (5.02%) Oracle
8 13 (4.66%) Hortonworks
9 11 (3.94%) MicroStrategy
10 10 (3.58%) Optimizely
11 8 (2.87%) Coremetrics
11 8 (2.87%) Informatica
11 8 (2.87%) Teradata
12 7 (2.51%) DoubleClick
13 6 (2.15%) Brio
14 5 (1.79%) Ab Initio
15 4 (1.43%) Brandwatch
15 4 (1.43%) Sitecore
15 4 (1.43%) Tealium
16 3 (1.08%) Tealeaf
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