Period
to 20 October 2018

The following table provides summary statistics for contract job vacancies with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 20 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
UK
6 months to
20 Oct 2018
Same period 2017 Same period 2016
Rank 670 641 638
Rank change year-on-year -29 -3 +26
Contract jobs citing Web Analytics 216 243 269
As % of all contract IT jobs advertised in the UK 0.21% 0.24% 0.25%
As % of the Processes & Methodologies category 0.24% 0.29% 0.30%
Number of daily rates quoted 157 157 159
UK median daily rate £425 £420 £425
Median daily rate % change year-on-year +1.19% -1.18% +13.33%
10th Percentile £346 £282 £227
90th Percentile £562 £572 £595
UK excluding London median daily rate £425 £420 £425
% change year-on-year +1.19% -1.18% +15.25%
Number of hourly rates quoted 1 10 2
UK median hourly rate £42.00 £44.00 £35.50
Median hourly rate % change year-on-year -4.55% +23.94% +5.53%
10th Percentile £41.00 £26.88 £32.80
90th Percentile £43.00 £53.75 £37.40
UK excluding London median hourly rate £42.00 £44.00 £35.50
% change year-on-year -4.55% +23.94% +6.54%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 88,242 85,195 90,467
As % of all contract IT jobs advertised in the UK 86.22% 85.74% 85.11%
Number of daily rates quoted 58,214 56,472 59,717
UK median daily rate £451 £450 £425
Median daily rate % change year-on-year +0.11% +5.88% +3.16%
10th Percentile £300 £280 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 2,390 2,044 2,454
UK median hourly rate £21.00 £24.93 £22.50
Median hourly rate % change year-on-year -15.75% +10.78% +3.45%
10th Percentile £11.18 £11.25 £11.25
90th Percentile £50.00 £50.00 £48.26
UK excluding London median hourly rate £20.17 £25.00 £23.00
% change year-on-year -19.32% +8.70% +4.55%

Web Analytics
Job Vacancy Trend

Job postings citing Web Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics.

Contractor daily rate trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Web Analytics over the 6 months to 20 October 2018.

Contractor daily rate histogram for Web Analytics in the UK

Web Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics.

Contractor hourly rate trend for Web Analytics in the UK

Web Analytics
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 6 months to 20 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -24 201 £425 +1.19% 61
London +2 139 £435 +3.88% 26
UK excluding London -63 77 £425 +1.19% 39
South East -10 28 £411 -4.08% 10
North of England -30 24 £450 +2.27% 13
Scotland -32 14 £395 -4.24% 2
North West -8 10 £500 +29.03% 6
North East 0 8 £450 +2.27% 1
Yorkshire -26 7 £425 - 6
East Midlands +4 5 £450 +28.11% 2
Midlands -34 5 £450 +24.14% 6
East of England +3 3 £510 +20.00% 4
South West -25 2 - - 2
Wales - 1 £400 - 2

For the 6 months to 20 October 2018, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Web Analytics.

1 216 (100.00%) Analytics
2 96 (44.44%) Google
3 90 (41.67%) Agile Software Development
4 83 (38.43%) JavaScript
5 80 (37.04%) Google Analytics
6 65 (30.09%) Marketing
7 60 (27.78%) Adobe
8 52 (24.07%) HTML
9 49 (22.69%) E-Commerce
10 47 (21.76%) User Experience
11 42 (19.44%) Google Tag Manager
12 41 (18.98%) Analytical Skills
13 40 (18.52%) CSS
14 38 (17.59%) Adobe Analytics
15 36 (16.67%) Problem-Solving
16 35 (16.20%) SQL
16 35 (16.20%) Finance
16 35 (16.20%) Digital Marketing
16 35 (16.20%) Usability Testing
17 34 (15.74%) Degree
18 33 (15.28%) Content Management
19 32 (14.81%) Prototyping
20 31 (14.35%) CMS
21 29 (13.43%) JIRA
21 29 (13.43%) Tag Management
22 28 (12.96%) Visualisation
23 26 (12.04%) Front End Development
24 25 (11.57%) Tealium
25 23 (10.65%) Responsive Web Design
26 22 (10.19%) Continuous Improvement

Web Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 31 (14.35%) CMS
2 15 (6.94%) Confluence
3 8 (3.70%) Elasticsearch
4 6 (2.78%) Drupal
5 4 (1.85%) SharePoint
6 3 (1.39%) SAS
7 2 (0.93%) Sitecore CMS
8 1 (0.46%) JBoss
8 1 (0.46%) Marvel
8 1 (0.46%) Tomcat
8 1 (0.46%) Umbraco
8 1 (0.46%) WordPress
Applications
1 16 (7.41%) Microsoft Excel
2 6 (2.78%) InVision
3 4 (1.85%) Microsoft Office
4 2 (0.93%) Photoshop
4 2 (0.93%) SPSS
4 2 (0.93%) UserZoom
5 1 (0.46%) Adobe Illustrator
5 1 (0.46%) HipChat
5 1 (0.46%) Microsoft PowerPoint
Business Applications
1 6 (2.78%) WebTrends
2 3 (1.39%) SessionCam
Cloud Services
1 80 (37.04%) Google Analytics
2 42 (19.44%) Google Tag Manager
3 38 (17.59%) Adobe Analytics
4 17 (7.87%) Google Cloud Platform
5 11 (5.09%) Amazon AWS
6 6 (2.78%) AdWords
7 3 (1.39%) Adobe Creative Cloud
8 2 (0.93%) Microsoft Azure
8 2 (0.93%) npm
8 2 (0.93%) Serverless
9 1 (0.46%) Amazon S3
9 1 (0.46%) AWS CloudFormation
9 1 (0.46%) AWS Lambda
9 1 (0.46%) Firebase
Communications & Networking
1 2 (0.93%) Intranet
2 1 (0.46%) Internet
2 1 (0.46%) SMS
Database & Business Intelligence
1 14 (6.48%) BigQuery
2 9 (4.17%) Power BI
3 8 (3.70%) Hadoop
4 5 (2.31%) Big Data
5 4 (1.85%) Data Warehouse
6 3 (1.39%) Data Mining
6 3 (1.39%) Relational Database
6 3 (1.39%) Text Mining
7 2 (0.93%) BusinessObjects
7 2 (0.93%) DB2
7 2 (0.93%) MySQL
7 2 (0.93%) RDBMS
7 2 (0.93%) SQL Server
8 1 (0.46%) Amazon Redshift
Development Applications
1 29 (13.43%) JIRA
2 14 (6.48%) Git (software)
3 9 (4.17%) Axure RP
4 7 (3.24%) Bitbucket
4 7 (3.24%) Subversion
5 6 (2.78%) Jenkins
6 5 (2.31%) Selenium
7 4 (1.85%) Balsamiq Mockups
7 4 (1.85%) gulp
7 4 (1.85%) webpack
8 3 (1.39%) Bower
8 3 (1.39%) Cucumber
8 3 (1.39%) Grunt
8 3 (1.39%) Jasmine
8 3 (1.39%) Yeoman
9 2 (0.93%) Capybara
9 2 (0.93%) JUnit
9 2 (0.93%) Karma Test Runner
9 2 (0.93%) Mocha
9 2 (0.93%) WebDriver
General
1 65 (30.09%) Marketing
2 35 (16.20%) Finance
3 11 (5.09%) Banking
4 6 (2.78%) Pharmaceutical
5 4 (1.85%) Law
5 4 (1.85%) Legal
5 4 (1.85%) Publishing
6 3 (1.39%) Advertising
6 3 (1.39%) Back Office
6 3 (1.39%) Retail
7 1 (0.46%) Automotive
7 1 (0.46%) Billing
7 1 (0.46%) Financial Institution
7 1 (0.46%) French Language
7 1 (0.46%) German Language
7 1 (0.46%) Russian Language
7 1 (0.46%) Thai Language
Job Titles
1 47 (21.76%) Analyst
2 33 (15.28%) Developer
3 23 (10.65%) User Researcher
4 19 (8.80%) Front End Developer (Client-Side Developer)
5 17 (7.87%) Digital Analyst
6 14 (6.48%) Project Manager
6 14 (6.48%) Web Manager
7 13 (6.02%) Analytics Manager
8 12 (5.56%) Designer
9 11 (5.09%) Consultant
9 11 (5.09%) Data Analyst
9 11 (5.09%) UX Designer
9 11 (5.09%) Web Analyst
10 10 (4.63%) E-Commerce Manager
10 10 (4.63%) Web Analytics Manager
11 9 (4.17%) Analytics Consultant
12 8 (3.70%) Business Analyst
12 8 (3.70%) Implementation Engineer
13 7 (3.24%) Implementation Consultant
13 7 (3.24%) Insight Analyst
Libraries, Frameworks & Software Standards
1 52 (24.07%) HTML
2 40 (18.52%) CSS
3 17 (7.87%) HTML5
3 17 (7.87%) jQuery
4 16 (7.41%) React
5 13 (6.02%) AngularJS
6 10 (4.63%) Node.js
7 9 (4.17%) CSS3
7 9 (4.17%) GraphQL
7 9 (4.17%) Web Services
8 7 (3.24%) Kafka
8 7 (3.24%) REST
9 5 (2.31%) D3.js
9 5 (2.31%) Sass
10 4 (1.85%) Highcharts JS
10 4 (1.85%) Semantic HTML
11 3 (1.39%) Express
11 3 (1.39%) Natural Language Processing
11 3 (1.39%) Pandas
11 3 (1.39%) scikit-learn
Miscellaneous
1 47 (21.76%) User Experience
2 41 (18.98%) Analytical Skills
3 16 (7.41%) Blog
3 16 (7.41%) Mobile App
4 15 (6.94%) Computer Science
5 14 (6.48%) Social Media
6 6 (2.78%) Greenfield Project
6 6 (2.78%) Management Information System
6 6 (2.78%) W3C
7 3 (1.39%) Algorithms
7 3 (1.39%) Enterprise Software
7 3 (1.39%) Smartphone
8 2 (0.93%) Credit Risk
8 2 (0.93%) Digital Media
8 2 (0.93%) Life Science
9 1 (0.46%) Fintech
9 1 (0.46%) FMCG
9 1 (0.46%) NHS
9 1 (0.46%) Self-Motivation
9 1 (0.46%) Social Network
Operating Systems
1 4 (1.85%) Android
1 4 (1.85%) Apple iOS
2 3 (1.39%) Linux
2 3 (1.39%) Unix
Processes & Methodologies
1 216 (100.00%) Analytics
2 90 (41.67%) Agile Software Development
3 49 (22.69%) E-Commerce
4 36 (16.67%) Problem-Solving
5 35 (16.20%) Digital Marketing
5 35 (16.20%) Usability Testing
6 33 (15.28%) Content Management
7 32 (14.81%) Prototyping
8 29 (13.43%) Tag Management
9 28 (12.96%) Visualisation
10 26 (12.04%) Front End Development
11 23 (10.65%) Responsive Web Design
12 22 (10.19%) Continuous Improvement
12 22 (10.19%) Project Management
12 22 (10.19%) Psychology
12 22 (10.19%) Stakeholder Management
12 22 (10.19%) Web Design
13 20 (9.26%) CRM
14 19 (8.80%) Data Visualisation
15 18 (8.33%) Digital Analytics
Programming Languages
1 83 (38.43%) JavaScript
2 35 (16.20%) SQL
3 18 (8.33%) Python
4 12 (5.56%) Java
5 8 (3.70%) Ruby
6 6 (2.78%) R
7 4 (1.85%) C++
8 3 (1.39%) Shell Script
9 2 (0.93%) C#
10 1 (0.46%) ES6
Qualifications
1 34 (15.74%) Degree
2 8 (3.70%) Security Cleared
3 7 (3.24%) SC Cleared
4 6 (2.78%) APMP
4 6 (2.78%) ISEB
5 4 (1.85%) Computer Science Degree
6 1 (0.46%) BPSS Clearance
6 1 (0.46%) Numerate Degree
Quality Assurance & Compliance
1 22 (10.19%) QA
2 7 (3.24%) Data Quality
3 6 (2.78%) WAI
4 5 (2.31%) GxP
5 1 (0.46%) SLA
5 1 (0.46%) WCAG
System Software
1 4 (1.85%) Docker
Systems Management
1 1 (0.46%) EMC NetWorker
Vendors
1 96 (44.44%) Google
2 60 (27.78%) Adobe
3 25 (11.57%) Tealium
4 17 (7.87%) Tableau
5 13 (6.02%) Omniture
6 6 (2.78%) Facebook
7 5 (2.31%) DoubleClick
8 4 (1.85%) Atlassian
8 4 (1.85%) Ensighten
8 4 (1.85%) Splunk
9 3 (1.39%) AppDynamics
9 3 (1.39%) CA Agile Central
9 3 (1.39%) hybris
9 3 (1.39%) Maxymiser
9 3 (1.39%) Microsoft
9 3 (1.39%) Optimizely
9 3 (1.39%) Perforce
9 3 (1.39%) Qubit
9 3 (1.39%) Snowplow
9 3 (1.39%) Tealeaf