Period
to 24 April 2018

The following table provides summary statistics for contract job vacancies with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 24 April 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
UK
6 months to
24 Apr 2018
Same period 2017 Same period 2016
Rank 606 585 715
Rank change year-on-year -21 +130 -82
Contract jobs citing Web Analytics 280 256 165
As % of all contract IT jobs advertised in the UK 0.28% 0.28% 0.16%
As % of the Processes & Methodologies category 0.32% 0.33% 0.19%
Number of daily rates quoted 210 172 126
UK median daily rate £425 £400 £390
Median daily rate % change year-on-year +6.25% +2.56% +11.43%
10th Percentile £300 £263 £258
90th Percentile £588 £600 £525
UK excluding London median daily rate £425 £350 £400
% change year-on-year +21.43% -12.50% +23.08%
Number of hourly rates quoted 0 3 0
UK median hourly rate - £15.50 -
UK excluding London median hourly rate - £15.50 -

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 86,547 76,958 88,681
As % of all contract IT jobs advertised in the UK 85.63% 84.39% 83.72%
Number of daily rates quoted 57,125 50,650 57,981
UK median daily rate £450 £438 £425
Median daily rate % change year-on-year +2.86% +2.94% +6.25%
10th Percentile £300 £270 £263
90th Percentile £638 £620 £606
UK excluding London median daily rate £423 £400 £393
% change year-on-year +5.63% +1.91% +4.67%
Number of hourly rates quoted 2,221 2,083 2,431
UK median hourly rate £22.50 £25.00 £25.00
Median hourly rate % change year-on-year -10.00% - +20.83%
10th Percentile £11.19 £11.30 £11.50
90th Percentile £50.25 £51.25 £50.00
UK excluding London median hourly rate £21.33 £25.00 £25.50
% change year-on-year -14.70% -1.96% +15.99%

Web Analytics
Job Vacancy Trend

Job postings citing Web Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics.

Contractor daily rate trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Web Analytics over the 6 months to 24 April 2018.

Contractor daily rate histogram for Web Analytics in the UK

Web Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics.

Contractor hourly rate trend for Web Analytics in the UK

Web Analytics
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 6 months to 24 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -38 264 £425 +6.25% 86
UK excluding London +36 150 £425 +21.43% 38
London -76 130 £450 +5.88% 53
South East +21 85 £450 +24.14% 10
North of England +6 34 £425 -1.45% 11
Yorkshire -1 15 £475 +40.74% 6
Scotland -11 15 £413 -13.16% 5
East of England +5 12 £350 - 2
North East +30 10 £425 -
North West -21 9 £425 -22.73% 5
Midlands -25 2 £550 +69.23% 6
East Midlands -1 1 £400 +23.08% 3
South West -4 1 - - 4
West Midlands -13 1 £700 +115.38% 3
Northern Ireland - 1 - -

For the 6 months to 24 April 2018, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Web Analytics.

1 280 (100.00%) Analytics
2 162 (57.86%) Agile Software Development
3 120 (42.86%) Google
4 91 (32.50%) Google Analytics
5 87 (31.07%) Adobe
6 81 (28.93%) User Experience
7 68 (24.29%) Analytical Skills
8 66 (23.57%) Adobe Analytics
9 64 (22.86%) JavaScript
10 63 (22.50%) E-Commerce
11 52 (18.57%) HTML
12 50 (17.86%) Marketing
13 48 (17.14%) Degree
14 45 (16.07%) Java
15 42 (15.00%) Problem-Solving
16 41 (14.64%) SQL
16 41 (14.64%) Continuous Improvement
16 41 (14.64%) Mentoring
17 38 (13.57%) CSS
18 37 (13.21%) Hadoop
19 35 (12.50%) Big Data
19 35 (12.50%) Web Services
19 35 (12.50%) Prototyping
20 34 (12.14%) Web Design
21 33 (11.79%) Psychology
21 33 (11.79%) Market Research
21 33 (11.79%) Tag Management
22 32 (11.43%) Finance
23 31 (11.07%) SEO
24 30 (10.71%) Test Automation

Web Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (9.64%) CMS
2 21 (7.50%) Apache Spark
3 17 (6.07%) Confluence
4 14 (5.00%) Adobe Experience Manager
4 14 (5.00%) SAS
5 4 (1.43%) Apache
5 4 (1.43%) Sitecore CMS
5 4 (1.43%) WebSphere
5 4 (1.43%) WordPress
6 3 (1.07%) IIS
6 3 (1.07%) SharePoint
7 2 (0.71%) GlassFish
7 2 (0.71%) JBoss
7 2 (0.71%) WebLogic
7 2 (0.71%) WebSphere Application Server
8 1 (0.36%) Liferay
8 1 (0.36%) Oracle SOA Suite
Applications
1 23 (8.21%) Microsoft Excel
2 10 (3.57%) SPSS
3 7 (2.50%) Microsoft Office
3 7 (2.50%) Photoshop
4 5 (1.79%) Microsoft PowerPoint
5 4 (1.43%) Adobe Creative Suite
6 2 (0.71%) HipChat
7 1 (0.36%) InVision
7 1 (0.36%) Notepad++
7 1 (0.36%) Stata
Business Applications
1 8 (2.86%) WebTrends
2 4 (1.43%) SessionCam
3 3 (1.07%) Radian6
4 2 (0.71%) Dynamics CRM
4 2 (0.71%) SDL Web 8
5 1 (0.36%) Adobe Campaign
5 1 (0.36%) Revive Adserver
5 1 (0.36%) Social Studio
Cloud Services
1 91 (32.50%) Google Analytics
2 66 (23.57%) Adobe Analytics
3 28 (10.00%) Google Tag Manager
4 11 (3.93%) Amazon AWS
5 6 (2.14%) Google Cloud Platform
6 5 (1.79%) Amazon S3
7 3 (1.07%) Amazon Kinesis
7 3 (1.07%) Microsoft Azure
8 2 (0.71%) Dynamics 365
8 2 (0.71%) SaaS
9 1 (0.36%) Adobe Creative Cloud
9 1 (0.36%) AdWords
9 1 (0.36%) Google Drive
9 1 (0.36%) Responsys
9 1 (0.36%) Salesforce Service Cloud
9 1 (0.36%) Slack
Communications & Networking
1 26 (9.29%) Internet
2 5 (1.79%) SMS
3 4 (1.43%) DNS
4 2 (0.71%) HTTP
5 1 (0.36%) Firewall
5 1 (0.36%) VLAN
Database & Business Intelligence
1 37 (13.21%) Hadoop
2 35 (12.50%) Big Data
3 25 (8.93%) PostgreSQL
3 25 (8.93%) SQL Server
4 21 (7.50%) Apache Hive
4 21 (7.50%) Data Lake
4 21 (7.50%) HBase
4 21 (7.50%) Impala
4 21 (7.50%) Sqoop
5 13 (4.64%) MySQL
6 8 (2.86%) Amazon Redshift
7 7 (2.50%) Data Warehouse
8 6 (2.14%) BigQuery
9 5 (1.79%) MongoDB
9 5 (1.79%) NoSQL
9 5 (1.79%) QlikView
9 5 (1.79%) Relational Database
10 4 (1.43%) OLAP
11 3 (1.07%) OLAP Cube
11 3 (1.07%) Power BI
Development Applications
1 25 (8.93%) JIRA
2 17 (6.07%) Karma Test Runner
2 17 (6.07%) Mocha
3 16 (5.71%) Visual Website Optimizer
4 15 (5.36%) Jasmine
5 12 (4.29%) Jenkins
6 11 (3.93%) Git (software)
7 9 (3.21%) Selenium
8 8 (2.86%) JUnit
8 8 (2.86%) Maven
9 4 (1.43%) Axure RP
9 4 (1.43%) Grunt
10 3 (1.07%) Bower
10 3 (1.07%) Cucumber
10 3 (1.07%) Visual Studio
11 2 (0.71%) Atlassian Bamboo
11 2 (0.71%) Balsamiq Mockups
11 2 (0.71%) Calabash
11 2 (0.71%) Dreamweaver
11 2 (0.71%) Sinon.JS
General
1 50 (17.86%) Marketing
2 32 (11.43%) Finance
3 16 (5.71%) Retail
4 12 (4.29%) Telecoms
5 10 (3.57%) Banking
5 10 (3.57%) Publishing
6 6 (2.14%) Advertising
7 5 (1.79%) Electronics
8 3 (1.07%) Games
9 2 (0.71%) Italian Language
9 2 (0.71%) Legal
9 2 (0.71%) Manufacturing
10 1 (0.36%) Automotive
10 1 (0.36%) Back Office
10 1 (0.36%) German Language
10 1 (0.36%) Law
10 1 (0.36%) Pharmaceutical
Job Titles
1 57 (20.36%) Analyst
2 37 (13.21%) User Researcher
3 33 (11.79%) Developer
4 25 (8.93%) Web Analyst
5 19 (6.79%) Consultant
5 19 (6.79%) Web Analytics Analyst
6 17 (6.07%) Digital Analyst
7 13 (4.64%) Architect
7 13 (4.64%) Data Analyst
8 12 (4.29%) Project Manager
8 12 (4.29%) Senior Analyst
9 11 (3.93%) Digital User Researcher
10 10 (3.57%) Analytics Consultant
10 10 (3.57%) Analytics Manager
10 10 (3.57%) Google Analytics Specialist
10 10 (3.57%) UX Specialist
11 9 (3.21%) Insight Analyst
11 9 (3.21%) JavaScript Developer
11 9 (3.21%) User Experience Consultant
12 8 (2.86%) Web Manager
Libraries, Frameworks & Software Standards
1 52 (18.57%) HTML
2 38 (13.57%) CSS
3 35 (12.50%) Web Services
4 24 (8.57%) RESTful
4 24 (8.57%) SOAP
5 22 (7.86%) Kafka
6 21 (7.50%) HTML5
7 17 (6.07%) AngularJS
8 16 (5.71%) jQuery
9 11 (3.93%) Node.js
9 11 (3.93%) REST
10 9 (3.21%) Ajax
11 8 (2.86%) .NET
12 6 (2.14%) J2EE
12 6 (2.14%) React
13 5 (1.79%) GraphQL
13 5 (1.79%) JSP
13 5 (1.79%) XML
14 4 (1.43%) CSS3
14 4 (1.43%) Sass
Miscellaneous
1 81 (28.93%) User Experience
2 68 (24.29%) Analytical Skills
3 25 (8.93%) Blog
4 21 (7.50%) Greenfield Project
5 15 (5.36%) Social Media
6 14 (5.00%) Computer Science
7 10 (3.57%) Mobile App
8 8 (2.86%) Self-Motivation
9 7 (2.50%) Enterprise Software
10 5 (1.79%) Public Cloud
11 4 (1.43%) Animation
11 4 (1.43%) FMCG
11 4 (1.43%) Video Editing
12 3 (1.07%) Data Structures
12 3 (1.07%) Graphic Design
12 3 (1.07%) Management Information System
12 3 (1.07%) W3C
12 3 (1.07%) Wiki
13 2 (0.71%) Handset
13 2 (0.71%) Online Banking
Operating Systems
1 24 (8.57%) Linux
2 21 (7.50%) CentOS
3 2 (0.71%) Mac OS
4 1 (0.36%) Android
4 1 (0.36%) Apple iOS
4 1 (0.36%) Red Hat Enterprise Linux
Processes & Methodologies
1 280 (100.00%) Analytics
2 162 (57.86%) Agile Software Development
3 63 (22.50%) E-Commerce
4 42 (15.00%) Problem-Solving
5 41 (14.64%) Continuous Improvement
5 41 (14.64%) Mentoring
6 35 (12.50%) Prototyping
7 34 (12.14%) Web Design
8 33 (11.79%) Market Research
8 33 (11.79%) Psychology
8 33 (11.79%) Tag Management
9 31 (11.07%) SEO
10 30 (10.71%) Test Automation
11 29 (10.36%) Data Analysis
11 29 (10.36%) Project Management
11 29 (10.36%) Usability Testing
12 27 (9.64%) Stakeholder Management
13 25 (8.93%) Actionable Insight
13 25 (8.93%) Digital Marketing
13 25 (8.93%) Visualisation
Programming Languages
1 64 (22.86%) JavaScript
2 45 (16.07%) Java
3 41 (14.64%) SQL
4 24 (8.57%) Scala
5 21 (7.50%) Bash Shell
6 15 (5.36%) Python
7 14 (5.00%) R
8 9 (3.21%) ES6
9 8 (2.86%) C#
10 6 (2.14%) T-SQL
11 4 (1.43%) Ruby
12 3 (1.07%) Go
12 3 (1.07%) Shell Script
13 2 (0.71%) C
13 2 (0.71%) PHP
14 1 (0.36%) Apple Swift
14 1 (0.36%) AWK
14 1 (0.36%) C++
14 1 (0.36%) MATLAB
14 1 (0.36%) Objective-C
Qualifications
1 48 (17.14%) Degree
2 13 (4.64%) Security Cleared
3 7 (2.50%) CTC Cleared
3 7 (2.50%) SC Cleared
4 5 (1.79%) Computer Science Degree
4 5 (1.79%) Numerate Degree
5 1 (0.36%) CBAP
5 1 (0.36%) IIBA
Quality Assurance & Compliance
1 6 (2.14%) QA
2 4 (1.43%) Data Quality
3 3 (1.07%) GCP
3 3 (1.07%) GDPR
4 1 (0.36%) Disclosure Scotland
4 1 (0.36%) PMO
4 1 (0.36%) WAI
System Software
1 21 (7.50%) Apache Flume
1 21 (7.50%) HDFS
2 1 (0.36%) Docker
Systems Management
1 21 (7.50%) Oozie
2 5 (1.79%) Single Sign-On
3 2 (0.71%) Grafana
Vendors
1 120 (42.86%) Google
2 87 (31.07%) Adobe
3 27 (9.64%) Salesforce.com
4 26 (9.29%) Tealium
5 24 (8.57%) Optimizely
6 23 (8.21%) Talend
7 22 (7.86%) Tableau
8 21 (7.50%) Cloudera
8 21 (7.50%) Hortonworks
8 21 (7.50%) MapR
9 17 (6.07%) Hotjar
10 16 (5.71%) Crazy Egg
11 15 (5.36%) Microsoft
12 11 (3.93%) Oracle
13 9 (3.21%) Omniture
14 4 (1.43%) Sitecore
14 4 (1.43%) Teradata
15 3 (1.07%) Atlassian
15 3 (1.07%) IBM
15 3 (1.07%) Splunk