The following table provides summary statistics for contract job vacancies with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
UK
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 494 592 535
Rank change year-on-year +98 -57  
Contract jobs citing Web Analytics 116 62 107
As % of all contract IT jobs advertised in the UK 0.25% 0.11% 0.19%
As % of the Processes & Methodologies category 0.29% 0.14% 0.24%
Number of daily rates quoted 73 40 65
Median daily rate £400 £393 £369
Median daily rate % change year-on-year +1.91% +6.44%  
90% offered a daily rate of more than £300 £225 £200
10% offered a daily rate of more than £579 £500 £536
UK excluding London median daily rate £400 £425 £350
% change year-on-year -5.88% +21.42%  
Number of hourly rates quoted 6 1 2
Median hourly rate £51.00 £35.00 £33.00
Median hourly rate % change year-on-year +45.71% +6.06%  
UK excluding London median hourly rate £51.00 £35.00 £33.00
% change year-on-year +45.71% +6.06%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 39792 44999 44543
As % of all contract IT job vacancies advertised in the UK 84.45% 83.35% 80.76%
Number of daily rates quoted 25913 29844 28605
Median daily rate £450 £438 £413
Median daily rate % change year-on-year +2.85% +6.06%  
90% offered a daily rate of more than £313 £300 £285
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 1055 1094 1232
Median hourly rate £32.50 £28.00 £27.50
Median hourly rate % change year-on-year +16.07% +1.81%  
90% offered a hourly rate of more than £13.00 £12.58 £12.35
10% offered a hourly rate of more than £54.00 £48.00 £50.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Web Analytics
Job Vacancy Trend

The job posting trend of jobs advertised citing Web Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics.

Contractor daily rate trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Web Analytics over the 3 months to 27 June 2017.

Contractor daily rate histogram for Web Analytics in the UK

Web Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics.

Contractor hourly rate trend for Web Analytics in the UK

Web Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Web Analytics over the 3 months to 27 June 2017.

Contractor hourly rate histogram for Web Analytics in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +75 113 £413 +7.14% 39
London +34 70 £406 +5.51% 24
South East +13 11 £413 +7.84% 4
West Midlands - 11 £375 - 2
Berkshire +21 8 £413 +21.32% 1
South West +9 7 £300 +103.38%
City of London -4 6 £425 +25.92% 1
Tyne and Wear - 5 £440 -
North East - 5 £440 -
Newcastle upon Tyne - 5 £440 -
Birmingham - 5 £363 - 1
Warwickshire - 4 - - 1
Bristol - 4 £375 -
North West - 4 £750 - 1
Scotland +35 3 £344 -19.11%
Yorkshire +32 3 £333 -8.27% 4
West Yorkshire +18 3 £333 -8.27% 3
Maidenhead -1 3 £413 -
Swindon - 3 £250 -
Wiltshire - 3 £250 -
Edinburgh +22 2 £338 -20.58%
Reading +20 2 - - 1
Leeds +18 2 £308 -15.03% 3
Newbury +4 2 £326 -4.04%
Leamington Spa - 2 - -
Manchester - 2 £750 - 1
Coventry - 2 £400 -
Hampshire +10 1 - - 1
East of England -2 1 - - 2
East Midlands -6 1 - - 1

For the 6 months to 27 June 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Analytics.

1 244 (100.00%) Analytics
2 106 (43.44%) Marketing
3 71 (29.10%) SQL
4 69 (28.28%) Analytical Skills
5 65 (26.64%) Google
6 64 (26.23%) User Experience
7 63 (25.82%) E-Commerce
7 63 (25.82%) Business Intelligence
8 53 (21.72%) Agile Software Development
9 50 (20.49%) Adobe
10 49 (20.08%) Google Analytics
11 46 (18.85%) Degree
11 46 (18.85%) Big Data
12 41 (16.80%) Adobe Analytics
12 41 (16.80%) JavaScript
12 41 (16.80%) Finance
13 38 (15.57%) Digital Marketing
14 35 (14.34%) HTML
15 32 (13.11%) Usability Testing
15 32 (13.11%) A/B Testing
16 28 (11.48%) Credit Risk
17 26 (10.66%) Psychology
17 26 (10.66%) SEO
18 24 (9.84%) Java
18 24 (9.84%) Python
18 24 (9.84%) Microsoft
18 24 (9.84%) Microsoft Excel
19 23 (9.43%) jQuery
19 23 (9.43%) Hadoop
20 22 (9.02%) Benchmarking

Web Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (7.38%) SAS
2 17 (6.97%) Apache Spark
3 10 (4.10%) CMS
4 9 (3.69%) Adobe Experience Manager
5 8 (3.28%) Confluence
6 7 (2.87%) Apache Pig
7 3 (1.23%) Sitecore CMS
8 1 (0.41%) Marvel
Applications
1 24 (9.84%) Microsoft Excel
2 11 (4.51%) Microsoft Office
3 7 (2.87%) Microsoft PowerPoint
4 4 (1.64%) SPSS
5 2 (0.82%) OmniGraffle
6 1 (0.41%) Mathematica
6 1 (0.41%) MS Visio
6 1 (0.41%) Photoshop
6 1 (0.41%) Stata
Business Applications
1 13 (5.33%) WebTrends
2 9 (3.69%) Adobe Campaign
3 4 (1.64%) Eloqua
4 2 (0.82%) Unica
5 1 (0.41%) Data Workbench
5 1 (0.41%) SAP Oil and Gas
Cloud Services
1 49 (20.08%) Google Analytics
2 41 (16.80%) Adobe Analytics
3 18 (7.38%) Google Tag Manager
4 12 (4.92%) Amazon AWS
5 5 (2.05%) SaaS
6 4 (1.64%) Cloud Computing
7 3 (1.23%) Firebase
8 2 (0.82%) Google Cloud Platform
8 2 (0.82%) Office 365
8 2 (0.82%) SmartFocus
9 1 (0.41%) AdWords
9 1 (0.41%) Amazon EMR
9 1 (0.41%) GitHub
9 1 (0.41%) Google Drive
9 1 (0.41%) Slack
9 1 (0.41%) Trello
Communications & Networking
1 20 (8.20%) Internet
2 9 (3.69%) HTTP
3 4 (1.64%) Skype
4 1 (0.41%) Firewall
Database & Business Intelligence
1 46 (18.85%) Big Data
2 23 (9.43%) Hadoop
3 20 (8.20%) Data Warehouse
4 13 (5.33%) Relational Database
5 12 (4.92%) NoSQL
6 9 (3.69%) Apache Hive
7 8 (3.28%) Amazon Redshift
8 6 (2.46%) BusinessObjects
8 6 (2.46%) Power BI
9 5 (2.05%) Data Mining
10 4 (1.64%) HBase
10 4 (1.64%) MongoDB
10 4 (1.64%) SQL Server
11 3 (1.23%) MS Access
11 3 (1.23%) MySQL
11 3 (1.23%) Qlik Sense
11 3 (1.23%) QlikView
12 2 (0.82%) BigQuery
12 2 (0.82%) Impala
12 2 (0.82%) Mixpanel
Development Applications
1 13 (5.33%) JIRA
2 6 (2.46%) Axure RP
3 5 (2.05%) Jenkins
4 4 (1.64%) Capybara
4 4 (1.64%) Cucumber
4 4 (1.64%) Jasmine
4 4 (1.64%) Karma Test Runner
4 4 (1.64%) Mocha
4 4 (1.64%) Selenium
4 4 (1.64%) TeamCity
4 4 (1.64%) WATIR
4 4 (1.64%) WebDriver
5 3 (1.23%) Dreamweaver
5 3 (1.23%) Git (software)
5 3 (1.23%) JUnit
6 1 (0.41%) Subversion
General
1 106 (43.44%) Marketing
2 41 (16.80%) Finance
3 21 (8.61%) Retail
4 14 (5.74%) Telecoms
5 13 (5.33%) Banking
6 10 (4.10%) Legal
7 8 (3.28%) Automotive
7 8 (3.28%) Games
8 7 (2.87%) Publishing
9 4 (1.64%) Advertising
10 2 (0.82%) Danish Language
11 1 (0.41%) Electronics
11 1 (0.41%) Financial Institution
11 1 (0.41%) German Language
11 1 (0.41%) Manufacturing
11 1 (0.41%) Retail Banking
Job Titles
1 74 (30.33%) Analyst
2 31 (12.70%) Web Analyst
3 28 (11.48%) User Researcher
4 24 (9.84%) Developer
5 19 (7.79%) Web Manager
6 18 (7.38%) Analytics Manager
7 16 (6.56%) Web Analytics Manager
8 15 (6.15%) Data Analyst
9 14 (5.74%) Web Analytics Analyst
10 12 (4.92%) Consultant
10 12 (4.92%) Digital Analyst
10 12 (4.92%) Technical Analyst
11 11 (4.51%) Designer
11 11 (4.51%) User Experience Researcher
11 11 (4.51%) Web Engineer
12 10 (4.10%) Big Data Engineer
12 10 (4.10%) Data Engineer
13 9 (3.69%) Architect
13 9 (3.69%) Insight Analyst
14 8 (3.28%) Project Manager
Libraries, Frameworks & Software Standards
1 35 (14.34%) HTML
2 23 (9.43%) jQuery
3 16 (6.56%) CSS
4 12 (4.92%) XML
5 10 (4.10%) Regular Expression
6 8 (3.28%) HTML5
7 6 (2.46%) AngularJS
8 5 (2.05%) JSON
8 5 (2.05%) RESTful
8 5 (2.05%) Spring
9 4 (1.64%) .NET
9 4 (1.64%) Ajax
9 4 (1.64%) ASP.NET Web Forms
9 4 (1.64%) Classic ASP
9 4 (1.64%) CSS3
9 4 (1.64%) XSL
10 3 (1.23%) ADO
10 3 (1.23%) Kafka
10 3 (1.23%) Spring MVC
11 2 (0.82%) JavaFX
Miscellaneous
1 69 (28.28%) Analytical Skills
2 64 (26.23%) User Experience
3 28 (11.48%) Credit Risk
4 12 (4.92%) Mobile App
5 11 (4.51%) Digital Media
6 10 (4.10%) Computer Science
7 8 (3.28%) Social Media
8 5 (2.05%) Algorithms
8 5 (2.05%) Blog
9 4 (1.64%) Data Centre
9 4 (1.64%) Data Structures
9 4 (1.64%) Enterprise Software
9 4 (1.64%) Management Information System
10 3 (1.23%) Foreign Exchange (FX)
10 3 (1.23%) IVR
11 1 (0.41%) CUDA
11 1 (0.41%) e-Learning
11 1 (0.41%) Handset
11 1 (0.41%) Internet of Things
11 1 (0.41%) Virtual Team
Operating Systems
1 8 (3.28%) Linux
2 3 (1.23%) Windows
3 2 (0.82%) Windows 10
3 2 (0.82%) Windows 7
3 2 (0.82%) Windows 8
3 2 (0.82%) Windows Server
3 2 (0.82%) Windows Server 2008
4 1 (0.41%) Android
4 1 (0.41%) Apple iOS
4 1 (0.41%) Ubuntu
Processes & Methodologies
1 244 (100.00%) Analytics
2 63 (25.82%) Business Intelligence
2 63 (25.82%) E-Commerce
3 53 (21.72%) Agile Software Development
4 38 (15.57%) Digital Marketing
5 32 (13.11%) A/B Testing
5 32 (13.11%) Usability Testing
6 26 (10.66%) Psychology
6 26 (10.66%) SEO
7 22 (9.02%) Benchmarking
8 20 (8.20%) Actionable Insight
8 20 (8.20%) CRM
9 19 (7.79%) Stakeholder Management
10 18 (7.38%) Data Analysis
10 18 (7.38%) Digital Analytics
10 18 (7.38%) Project Management
11 17 (6.97%) Visualisation
11 17 (6.97%) Web Development
12 16 (6.56%) Anthropology
12 16 (6.56%) Continuous Improvement
Programming Languages
1 71 (29.10%) SQL
2 41 (16.80%) JavaScript
3 24 (9.84%) Java
3 24 (9.84%) Python
4 20 (8.20%) R
5 16 (6.56%) Scala
6 6 (2.46%) C
7 5 (2.05%) PHP
8 4 (1.64%) MATLAB
8 4 (1.64%) T-SQL
9 3 (1.23%) C#
9 3 (1.23%) ES6
9 3 (1.23%) Ruby
10 2 (0.82%) ActionScript
10 2 (0.82%) C++
11 1 (0.41%) Erlang
11 1 (0.41%) Go
11 1 (0.41%) Shell Script
11 1 (0.41%) VBA
Qualifications
1 46 (18.85%) Degree
2 4 (1.64%) ISTQB
3 2 (0.82%) PRINCE2 Certification
4 1 (0.41%) Analytics IQ
4 1 (0.41%) Master's Degree
4 1 (0.41%) PMP
Quality Assurance & Compliance
1 9 (3.69%) QA
2 5 (2.05%) Data Quality
3 3 (1.23%) Actionable Recommendations
3 3 (1.23%) SLA
4 2 (0.82%) Disclosure Scotland
System Software
1 2 (0.82%) Active Directory
2 1 (0.41%) Docker
Systems Management
1 2 (0.82%) TeamSite
2 1 (0.41%) Ansible
2 1 (0.41%) Mesos
2 1 (0.41%) Opscode Chef
Vendors
1 65 (26.64%) Google
2 50 (20.49%) Adobe
3 24 (9.84%) Microsoft
4 19 (7.79%) Tableau
5 17 (6.97%) Omniture
6 15 (6.15%) Coremetrics
7 12 (4.92%) Cognos
8 11 (4.51%) Tealium
8 11 (4.51%) Teradata
9 8 (3.28%) Oracle
10 7 (2.87%) MicroStrategy
10 7 (2.87%) Sitecore
11 6 (2.46%) Brio
12 5 (2.05%) Salesforce.com
13 4 (1.64%) comScore
13 4 (1.64%) Maxymiser
14 3 (1.23%) Twitter
15 2 (0.82%) ClickTale
15 2 (0.82%) Optimizely
15 2 (0.82%) Tealeaf
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