Period
to 17 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 17 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
UK
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 636 609 642
Rank change year-on-year -27 +33 +40
Contract jobs citing Web Analytics 244 289 254
As % of all contract IT jobs advertised in the UK 0.24% 0.27% 0.22%
As % of the Processes & Methodologies category 0.28% 0.32% 0.27%
Number of daily rates quoted 155 165 182
UK median daily rate £420 £425 £388
Median daily rate % change year-on-year -1.18% +9.68% +3.33%
10th Percentile £280 £250 £201
90th Percentile £558 £600 £525
UK excluding London median daily rate £416 £425 £375
% change year-on-year -2.06% +13.33% +7.14%
Number of hourly rates quoted 5 2 5
UK median hourly rate £30.00 £35.50 £33.64
Median hourly rate % change year-on-year -15.49% +5.53% +77.05%
10th Percentile £23.75 £32.80 £31.50
90th Percentile £37.00 £37.40 £41.00
UK excluding London median hourly rate £30.00 £35.50 £33.32
% change year-on-year -15.49% +6.54% +75.37%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 86890 88941 94016
As % of all contract IT jobs advertised in the UK 84.52% 83.93% 81.79%
Number of daily rates quoted 57867 58786 60918
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £281 £263 £263
90th Percentile £626 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2052 2351 2749
UK median hourly rate £23.75 £24.00 £22.50
Median hourly rate % change year-on-year -1.04% +6.67% +18.42%
10th Percentile £11.43 £11.25 £11.50
90th Percentile £49.75 £48.75 £47.71
UK excluding London median hourly rate £24.02 £24.37 £23.35
% change year-on-year -1.42% +4.35% +16.75%

Web Analytics
Job Vacancy Trend

Job postings citing Web Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics.

Contractor daily rate trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Web Analytics over the 6 months to 17 November 2017.

Contractor daily rate histogram for Web Analytics in the UK

Web Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics.

Contractor hourly rate trend for Web Analytics in the UK

Web Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Web Analytics over the 6 months to 17 November 2017.

Contractor hourly rate histogram for Web Analytics in the UK

Web Analytics
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -39 217 £420 -1.18% 46
London -53 126 £425 - 22
UK excluding London +35 119 £416 -2.06% 24
South East -5 33 £419 +28.85% 13
North of England +70 32 £425 -5.56% 5
Scotland +16 27 £413 +10.00%
Midlands +18 17 £363 -25.64% 1
North East +79 14 £440 -
Yorkshire +39 12 £425 +41.67% 1
West Midlands +14 11 £363 -27.50%
East Midlands +2 7 £363 -9.38% 1
East of England -17 7 £425 - 5
North West +11 6 £300 -36.00% 4
South West -1 3 £269 -17.31%

For the 6 months to 17 November 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Analytics.

1 244 (100.00%) Analytics
2 114 (46.72%) Agile Software Development
3 78 (31.97%) Google
4 70 (28.69%) Google Analytics
5 65 (26.64%) User Experience
6 63 (25.82%) Marketing
7 60 (24.59%) Analytical Skills
8 53 (21.72%) JavaScript
9 50 (20.49%) Adobe
10 49 (20.08%) SEO
11 48 (19.67%) HTML
11 48 (19.67%) Degree
12 47 (19.26%) E-Commerce
13 40 (16.39%) SQL
14 37 (15.16%) Usability Testing
15 36 (14.75%) Psychology
15 36 (14.75%) Java
15 36 (14.75%) Adobe Analytics
16 34 (13.93%) CSS
17 29 (11.89%) Internet
17 29 (11.89%) Finance
17 29 (11.89%) Prototyping
18 28 (11.48%) Continuous Improvement
19 27 (11.07%) Test Automation
20 26 (10.66%) Mentoring
21 25 (10.25%) Digital Marketing
21 25 (10.25%) jQuery
22 23 (9.43%) Digital Analytics
23 21 (8.61%) AngularJS
23 21 (8.61%) CMS

Web Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (8.61%) CMS
2 14 (5.74%) Confluence
3 9 (3.69%) SAS
4 3 (1.23%) Adobe Experience Manager
4 3 (1.23%) Apache Spark
4 3 (1.23%) Drupal
4 3 (1.23%) JBoss
4 3 (1.23%) SharePoint
5 2 (0.82%) WebSphere
5 2 (0.82%) WordPress
6 1 (0.41%) Apache Pig
6 1 (0.41%) Sitecore CMS
Applications
1 16 (6.56%) Microsoft Excel
2 8 (3.28%) Microsoft PowerPoint
3 4 (1.64%) MS Visio
4 3 (1.23%) Photoshop
4 3 (1.23%) SPSS
5 2 (0.82%) Microsoft Office
5 2 (0.82%) Stata
6 1 (0.41%) Adobe Creative Suite
6 1 (0.41%) EViews
6 1 (0.41%) HipChat
6 1 (0.41%) Spreadsheet
Business Applications
1 11 (4.51%) WebTrends
2 3 (1.23%) Oracle CRM
2 3 (1.23%) Oracle CRM On Demand
3 2 (0.82%) Social Studio
4 1 (0.41%) Adobe Campaign
4 1 (0.41%) Dynamics CRM
4 1 (0.41%) Sprinklr
Cloud Services
1 70 (28.69%) Google Analytics
2 36 (14.75%) Adobe Analytics
3 8 (3.28%) Google Tag Manager
4 4 (1.64%) AdWords
5 3 (1.23%) Google Cloud Platform
6 2 (0.82%) Firebase
6 2 (0.82%) SaaS
6 2 (0.82%) Salesforce Service Cloud
7 1 (0.41%) Amazon AWS
7 1 (0.41%) Amazon EMR
7 1 (0.41%) Basecamp
7 1 (0.41%) GitHub
7 1 (0.41%) Google Drive
7 1 (0.41%) Microsoft Azure
7 1 (0.41%) Slack
7 1 (0.41%) Trello
Communications & Networking
1 29 (11.89%) Internet
2 2 (0.82%) HTTP
2 2 (0.82%) SMS
3 1 (0.41%) Intranet
Database & Business Intelligence
1 14 (5.74%) MySQL
2 12 (4.92%) Big Data
3 11 (4.51%) NoSQL
3 11 (4.51%) Relational Database
4 6 (2.46%) RDBMS
5 5 (2.05%) Data Warehouse
6 4 (1.64%) Hadoop
6 4 (1.64%) MongoDB
7 3 (1.23%) BigQuery
8 2 (0.82%) Apache Hive
8 2 (0.82%) Data Mining
8 2 (0.82%) HBase
8 2 (0.82%) Oracle Database
8 2 (0.82%) Power BI
9 1 (0.41%) Amazon DynamoDB
9 1 (0.41%) Apache Cassandra
9 1 (0.41%) DB2
9 1 (0.41%) Oracle Reports
9 1 (0.41%) QlikView
9 1 (0.41%) SQL Server
Development Applications
1 21 (8.61%) JUnit
2 18 (7.38%) Git (software)
2 18 (7.38%) Selenium
3 16 (6.56%) JIRA
4 13 (5.33%) Maven
5 11 (4.51%) Axure RP
5 11 (4.51%) Jenkins
6 9 (3.69%) Jasmine
6 9 (3.69%) Karma Test Runner
6 9 (3.69%) Mocha
7 3 (1.23%) Cucumber
7 3 (1.23%) WebDriver
8 2 (0.82%) Balsamiq Mockups
8 2 (0.82%) Capybara
8 2 (0.82%) Dreamweaver
8 2 (0.82%) JMeter
8 2 (0.82%) LoadUI
8 2 (0.82%) RubyGems
9 1 (0.41%) Octopus Deploy
9 1 (0.41%) TeamCity
General
1 63 (25.82%) Marketing
2 29 (11.89%) Finance
3 21 (8.61%) Banking
4 19 (7.79%) Publishing
5 17 (6.97%) Retail
6 11 (4.51%) Legal
7 10 (4.10%) Telecoms
8 9 (3.69%) Advertising
9 7 (2.87%) Games
10 4 (1.64%) Investment Banking
11 3 (1.23%) Electronics
11 3 (1.23%) Manufacturing
12 2 (0.82%) Online Betting
13 1 (0.41%) Financial Institution
13 1 (0.41%) Law
13 1 (0.41%) Pharmaceutical
13 1 (0.41%) Retail Banking
Job Titles
1 54 (22.13%) Analyst
2 42 (17.21%) Developer
3 36 (14.75%) User Researcher
4 25 (10.25%) Digital Analyst
4 25 (10.25%) Web Analyst
5 21 (8.61%) Java Developer
6 18 (7.38%) Designer
7 14 (5.74%) Consultant
8 10 (4.10%) Content Designer
8 10 (4.10%) JavaScript Developer
8 10 (4.10%) Web Analytics Analyst
9 9 (3.69%) Project Manager
10 8 (3.28%) Analytics Manager
10 8 (3.28%) Digital Designer
11 7 (2.87%) Analytics Consultant
11 7 (2.87%) Digital Content Designer
11 7 (2.87%) Digital User Researcher
11 7 (2.87%) User Experience Researcher
11 7 (2.87%) UX Designer
11 7 (2.87%) Web Manager
Libraries, Frameworks & Software Standards
1 48 (19.67%) HTML
2 34 (13.93%) CSS
3 25 (10.25%) jQuery
4 21 (8.61%) AngularJS
5 11 (4.51%) HTML5
6 9 (3.69%) Spring
6 9 (3.69%) Spring MVC
7 8 (3.28%) Node.js
7 8 (3.28%) React
8 5 (2.05%) JSON
8 5 (2.05%) Web Services
9 4 (1.64%) .NET
9 4 (1.64%) XML
10 3 (1.23%) Ajax
10 3 (1.23%) Django
10 3 (1.23%) Flash
10 3 (1.23%) Flask
10 3 (1.23%) Kafka
10 3 (1.23%) LESS
10 3 (1.23%) Sass
Miscellaneous
1 65 (26.64%) User Experience
2 60 (24.59%) Analytical Skills
3 20 (8.20%) Social Media
4 16 (6.56%) Blog
5 10 (4.10%) Computer Science
6 9 (3.69%) Credit Risk
6 9 (3.69%) W3C
7 7 (2.87%) Mobile App
8 5 (2.05%) Digital Media
9 4 (1.64%) Algorithms
10 3 (1.23%) Data Structures
10 3 (1.23%) FMCG
10 3 (1.23%) Graphic Design
11 2 (0.82%) Derivative
11 2 (0.82%) Equity Derivative
11 2 (0.82%) Foreign Exchange (FX)
11 2 (0.82%) Taxonomies
12 1 (0.41%) Animation
12 1 (0.41%) Management Information System
12 1 (0.41%) Video Editing
Operating Systems
1 3 (1.23%) Linux
2 2 (0.82%) Android
2 2 (0.82%) Apple iOS
Processes & Methodologies
1 244 (100.00%) Analytics
2 114 (46.72%) Agile Software Development
3 49 (20.08%) SEO
4 47 (19.26%) E-Commerce
5 37 (15.16%) Usability Testing
6 36 (14.75%) Psychology
7 29 (11.89%) Prototyping
8 28 (11.48%) Continuous Improvement
9 27 (11.07%) Test Automation
10 26 (10.66%) Mentoring
11 25 (10.25%) Digital Marketing
12 23 (9.43%) Digital Analytics
13 21 (8.61%) Web Design
14 20 (8.20%) Business Intelligence
15 19 (7.79%) Data Analytics
16 18 (7.38%) Project Management
16 18 (7.38%) Wireframes
17 17 (6.97%) Market Research
18 16 (6.56%) Stakeholder Management
18 16 (6.56%) Tag Management
Programming Languages
1 53 (21.72%) JavaScript
2 40 (16.39%) SQL
3 36 (14.75%) Java
4 14 (5.74%) Python
5 8 (3.28%) Scala
6 7 (2.87%) PHP
7 6 (2.46%) C#
8 5 (2.05%) ES6
8 5 (2.05%) R
8 5 (2.05%) Ruby
9 3 (1.23%) Go
9 3 (1.23%) MATLAB
10 2 (0.82%) C
10 2 (0.82%) C++
10 2 (0.82%) Clojure
10 2 (0.82%) Perl
11 1 (0.41%) PL/SQL
11 1 (0.41%) Shell Script
11 1 (0.41%) VBA
Qualifications
1 48 (19.67%) Degree
2 10 (4.10%) Security Cleared
3 8 (3.28%) SC Cleared
4 3 (1.23%) PMI Certification
4 3 (1.23%) PMP
5 2 (0.82%) Postgraduate
6 1 (0.41%) BPSS Clearance
6 1 (0.41%) CTC Cleared
6 1 (0.41%) DV Cleared
6 1 (0.41%) Master's Degree
6 1 (0.41%) Numerate Degree
Quality Assurance & Compliance
1 10 (4.10%) QA
2 8 (3.28%) WAI
3 3 (1.23%) PMO
4 2 (0.82%) Data Quality
5 1 (0.41%) Actionable Recommendations
5 1 (0.41%) Disclosure Scotland
System Software
1 3 (1.23%) Docker
Systems Management
1 2 (0.82%) Grafana
1 2 (0.82%) Opscode Chef
1 2 (0.82%) Piwik
Vendors
1 78 (31.97%) Google
2 50 (20.49%) Adobe
3 21 (8.61%) Oracle
4 11 (4.51%) Tableau
5 10 (4.10%) Omniture
5 10 (4.10%) Salesforce.com
6 9 (3.69%) Tealium
7 7 (2.87%) Apple
7 7 (2.87%) Microsoft
8 6 (2.46%) SAP
9 4 (1.64%) Atlassian
9 4 (1.64%) Coremetrics
9 4 (1.64%) Splunk
10 3 (1.23%) Cognos
10 3 (1.23%) Facebook
10 3 (1.23%) IBM
10 3 (1.23%) Sitecore
10 3 (1.23%) Teradata
11 2 (0.82%) Maxymiser
11 2 (0.82%) Twitter