Period
to 22 July 2018

The following table provides summary statistics for contract job vacancies with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 22 July 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
UK
6 months to
22 Jul 2018
Same period 2017 Same period 2016
Rank 668 620 741
Rank change year-on-year -48 +121 -97
Contract jobs citing Web Analytics 235 242 154
As % of all contract IT jobs advertised in the UK 0.23% 0.25% 0.14%
As % of the Processes & Methodologies category 0.27% 0.30% 0.17%
Number of daily rates quoted 186 163 90
UK median daily rate £425 £410 £400
Median daily rate % change year-on-year +3.66% +2.50% +6.67%
10th Percentile £313 £270 £227
90th Percentile £588 £594 £526
UK excluding London median daily rate £425 £375 £400
% change year-on-year +13.33% -6.25% +14.29%
Number of hourly rates quoted 0 8 1
UK median hourly rate - £50.50 £35.00
Median hourly rate % change year-on-year - +44.29% +6.06%
UK excluding London median hourly rate - £50.50 £35.00
% change year-on-year - +44.29% +6.06%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 88,579 81,472 92,785
As % of all contract IT jobs advertised in the UK 85.73% 84.93% 84.31%
Number of daily rates quoted 58,435 53,324 61,119
UK median daily rate £450 £450 £425
Median daily rate % change year-on-year +0.11% +5.76% +6.25%
10th Percentile £300 £275 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 2,441 2,132 2,266
UK median hourly rate £22.00 £25.00 £24.00
Median hourly rate % change year-on-year -12.00% +4.17% +11.63%
10th Percentile £11.17 £11.50 £11.50
90th Percentile £50.25 £52.49 £48.75
UK excluding London median hourly rate £21.00 £25.00 £25.00
% change year-on-year -16.00% - +16.01%

Web Analytics
Job Vacancy Trend

Job postings citing Web Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics.

Contractor daily rate trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Web Analytics over the 6 months to 22 July 2018.

Contractor daily rate histogram for Web Analytics in the UK

Web Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics.

Contractor hourly rate trend for Web Analytics in the UK

Web Analytics
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 6 months to 22 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -53 222 £425 +3.03% 76
London -59 130 £450 +5.88% 38
UK excluding London -7 105 £425 +13.33% 39
South East +7 47 £375 -9.09% 13
North of England -8 34 £425 -3.41% 15
Yorkshire -8 16 £425 +27.82% 4
North West -13 13 £450 -28.00% 10
Scotland -28 12 £409 +16.79%
East of England +9 10 £455 +13.75% 5
North East +1 6 £425 -3.41% 1
East Midlands -5 1 - - 3
Midlands -33 1 - - 3
Northern Ireland - 1 - - 1

For the 6 months to 22 July 2018, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Web Analytics.

1 235 (100.00%) Analytics
2 122 (51.91%) Agile Software Development
3 93 (39.57%) Google
4 79 (33.62%) Google Analytics
5 72 (30.64%) User Experience
6 68 (28.94%) Adobe
7 66 (28.09%) JavaScript
8 59 (25.11%) E-Commerce
9 57 (24.26%) Marketing
10 52 (22.13%) HTML
10 52 (22.13%) Analytical Skills
11 51 (21.70%) Adobe Analytics
12 43 (18.30%) SQL
13 39 (16.60%) Problem-Solving
14 37 (15.74%) SEO
14 37 (15.74%) Degree
15 36 (15.32%) CSS
16 34 (14.47%) Digital Marketing
17 33 (14.04%) Continuous Improvement
18 32 (13.62%) Finance
19 31 (13.19%) Mentoring
20 29 (12.34%) Web Design
21 28 (11.91%) Usability Testing
21 28 (11.91%) Psychology
22 27 (11.49%) Google Tag Manager
23 26 (11.06%) CMS
23 26 (11.06%) Prototyping
24 25 (10.64%) Java
25 24 (10.21%) Tag Management
26 23 (9.79%) Microsoft Excel

Web Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (11.06%) CMS
2 13 (5.53%) SAS
3 11 (4.68%) Confluence
4 9 (3.83%) Adobe Experience Manager
5 8 (3.40%) Elasticsearch
6 4 (1.70%) Apache Spark
7 3 (1.28%) Sitecore CMS
8 2 (0.85%) Apache
8 2 (0.85%) GlassFish
8 2 (0.85%) WebLogic
8 2 (0.85%) WebSphere
8 2 (0.85%) WebSphere Application Server
9 1 (0.43%) IIS
9 1 (0.43%) Marvel
9 1 (0.43%) SharePoint
9 1 (0.43%) Umbraco
9 1 (0.43%) WordPress
Applications
1 23 (9.79%) Microsoft Excel
2 9 (3.83%) Microsoft Office
2 9 (3.83%) SPSS
3 4 (1.70%) Adobe Creative Suite
4 3 (1.28%) Photoshop
5 2 (0.85%) InVision
5 2 (0.85%) Microsoft PowerPoint
6 1 (0.43%) Adobe Illustrator
6 1 (0.43%) HipChat
6 1 (0.43%) Notepad++
6 1 (0.43%) Stata
6 1 (0.43%) UserZoom
Business Applications
1 4 (1.70%) SessionCam
2 3 (1.28%) WebTrends
3 2 (0.85%) Dynamics CRM
3 2 (0.85%) SDL Web 8
4 1 (0.43%) Adobe Campaign
4 1 (0.43%) Revive Adserver
Cloud Services
1 79 (33.62%) Google Analytics
2 51 (21.70%) Adobe Analytics
3 27 (11.49%) Google Tag Manager
4 14 (5.96%) Amazon AWS
4 14 (5.96%) Google Cloud Platform
5 5 (2.13%) Amazon S3
6 4 (1.70%) Microsoft Azure
7 2 (0.85%) Amazon Kinesis
7 2 (0.85%) Dynamics 365
7 2 (0.85%) npm
8 1 (0.43%) Adobe Creative Cloud
8 1 (0.43%) AdWords
8 1 (0.43%) AWS CloudFormation
8 1 (0.43%) AWS Lambda
8 1 (0.43%) Firebase
8 1 (0.43%) Google Drive
8 1 (0.43%) Responsys
8 1 (0.43%) SaaS
8 1 (0.43%) Serverless
8 1 (0.43%) Slack
Communications & Networking
1 14 (5.96%) Internet
2 6 (2.55%) SMS
3 2 (0.85%) DNS
4 1 (0.43%) Firewall
4 1 (0.43%) Intranet
4 1 (0.43%) VLAN
Database & Business Intelligence
1 18 (7.66%) Hadoop
2 17 (7.23%) Big Data
3 13 (5.53%) BigQuery
4 11 (4.68%) MySQL
5 8 (3.40%) SQL Server
6 6 (2.55%) Amazon Redshift
6 6 (2.55%) Data Warehouse
6 6 (2.55%) PostgreSQL
7 4 (1.70%) Apache Hive
7 4 (1.70%) Data Lake
7 4 (1.70%) HBase
7 4 (1.70%) Impala
7 4 (1.70%) Relational Database
7 4 (1.70%) Sqoop
8 3 (1.28%) NoSQL
8 3 (1.28%) OLAP
8 3 (1.28%) OLAP Cube
8 3 (1.28%) Power BI
9 2 (0.85%) QlikView
10 1 (0.43%) SQL Server Integration Services
Development Applications
1 23 (9.79%) JIRA
2 13 (5.53%) Git (software)
3 11 (4.68%) Jasmine
3 11 (4.68%) Jenkins
4 10 (4.26%) Karma Test Runner
4 10 (4.26%) Mocha
5 9 (3.83%) Visual Website Optimizer
6 7 (2.98%) JUnit
6 7 (2.98%) Selenium
7 6 (2.55%) Maven
8 4 (1.70%) Subversion
9 3 (1.28%) Axure RP
9 3 (1.28%) gulp
9 3 (1.28%) webpack
10 2 (0.85%) Balsamiq Mockups
10 2 (0.85%) Bower
10 2 (0.85%) Calabash
10 2 (0.85%) Cucumber
10 2 (0.85%) Grunt
10 2 (0.85%) Yeoman
General
1 57 (24.26%) Marketing
2 32 (13.62%) Finance
3 10 (4.26%) Publishing
3 10 (4.26%) Retail
4 7 (2.98%) Advertising
5 6 (2.55%) Banking
6 5 (2.13%) Legal
7 4 (1.70%) Back Office
7 4 (1.70%) Law
8 3 (1.28%) Telecoms
9 2 (0.85%) Games
9 2 (0.85%) German Language
10 1 (0.43%) Automotive
10 1 (0.43%) Billing
10 1 (0.43%) Electronics
10 1 (0.43%) French Language
10 1 (0.43%) Italian Language
10 1 (0.43%) Manufacturing
10 1 (0.43%) Russian Language
10 1 (0.43%) Thai Language
Job Titles
1 47 (20.00%) Analyst
2 32 (13.62%) Developer
3 30 (12.77%) User Researcher
4 20 (8.51%) Web Analyst
5 18 (7.66%) Analytics Manager
5 18 (7.66%) Web Manager
6 16 (6.81%) Digital Analyst
7 15 (6.38%) Data Analyst
8 14 (5.96%) Architect
8 14 (5.96%) Consultant
9 13 (5.53%) Web Analytics Analyst
9 13 (5.53%) Web Analytics Manager
10 11 (4.68%) Project Manager
11 9 (3.83%) Front End Developer (Client-Side Developer)
11 9 (3.83%) Insight Analyst
12 8 (3.40%) Data Engineer
12 8 (3.40%) Designer
12 8 (3.40%) E-Commerce Manager
12 8 (3.40%) Full Stack Developer
12 8 (3.40%) Senior Analyst
Libraries, Frameworks & Software Standards
1 52 (22.13%) HTML
2 36 (15.32%) CSS
3 20 (8.51%) HTML5
3 20 (8.51%) Web Services
4 14 (5.96%) jQuery
5 12 (5.11%) Kafka
6 11 (4.68%) AngularJS
6 11 (4.68%) GraphQL
7 10 (4.26%) Node.js
8 8 (3.40%) J2EE
8 8 (3.40%) React
8 8 (3.40%) REST
9 7 (2.98%) RESTful
9 7 (2.98%) SOAP
10 6 (2.55%) Ajax
11 5 (2.13%) EJB
11 5 (2.13%) JMS
11 5 (2.13%) JSP
11 5 (2.13%) Servlets
11 5 (2.13%) XML
Miscellaneous
1 72 (30.64%) User Experience
2 52 (22.13%) Analytical Skills
3 17 (7.23%) Blog
4 11 (4.68%) Computer Science
4 11 (4.68%) Mobile App
4 11 (4.68%) Social Media
5 10 (4.26%) Enterprise Software
6 8 (3.40%) Greenfield Project
7 7 (2.98%) Self-Motivation
8 5 (2.13%) Public Cloud
9 4 (1.70%) Animation
9 4 (1.70%) Video Editing
10 3 (1.28%) Graphic Design
10 3 (1.28%) Management Information System
11 2 (0.85%) Credit Risk
11 2 (0.85%) Handset
11 2 (0.85%) Life Science
12 1 (0.43%) NHS
12 1 (0.43%) Taxonomies
12 1 (0.43%) Wiki
Operating Systems
1 5 (2.13%) Linux
2 4 (1.70%) CentOS
3 2 (0.85%) Android
3 2 (0.85%) Apple iOS
3 2 (0.85%) Mac OS
4 1 (0.43%) Red Hat Enterprise Linux
Processes & Methodologies
1 235 (100.00%) Analytics
2 122 (51.91%) Agile Software Development
3 59 (25.11%) E-Commerce
4 39 (16.60%) Problem-Solving
5 37 (15.74%) SEO
6 34 (14.47%) Digital Marketing
7 33 (14.04%) Continuous Improvement
8 31 (13.19%) Mentoring
9 29 (12.34%) Web Design
10 28 (11.91%) Psychology
10 28 (11.91%) Usability Testing
11 26 (11.06%) Prototyping
12 24 (10.21%) Tag Management
13 23 (9.79%) Content Management
13 23 (9.79%) Data Analysis
14 22 (9.36%) Market Research
15 21 (8.94%) Digital Analytics
15 21 (8.94%) Stakeholder Management
15 21 (8.94%) Visualisation
16 19 (8.09%) A/B Testing
Programming Languages
1 66 (28.09%) JavaScript
2 43 (18.30%) SQL
3 25 (10.64%) Java
4 16 (6.81%) Python
5 12 (5.11%) R
6 10 (4.26%) ES6
7 7 (2.98%) Ruby
8 6 (2.55%) Scala
9 4 (1.70%) Bash Shell
9 4 (1.70%) C#
10 3 (1.28%) T-SQL
11 2 (0.85%) C
11 2 (0.85%) C++
11 2 (0.85%) Go
11 2 (0.85%) Shell Script
12 1 (0.43%) Apple Swift
12 1 (0.43%) MATLAB
12 1 (0.43%) Objective-C
12 1 (0.43%) PowerShell
Qualifications
1 37 (15.74%) Degree
2 6 (2.55%) Numerate Degree
2 6 (2.55%) Security Cleared
3 5 (2.13%) Computer Science Degree
3 5 (2.13%) SC Cleared
4 2 (0.85%) CTC Cleared
Quality Assurance & Compliance
1 16 (6.81%) QA
2 4 (1.70%) GCP
3 3 (1.28%) GDPR
4 1 (0.43%) Data Quality
4 1 (0.43%) PMO
4 1 (0.43%) SLA
System Software
1 4 (1.70%) Apache Flume
1 4 (1.70%) Docker
1 4 (1.70%) HDFS
Systems Management
1 5 (2.13%) Single Sign-On
2 4 (1.70%) Oozie
3 2 (0.85%) Grafana
Vendors
1 93 (39.57%) Google
2 68 (28.94%) Adobe
3 18 (7.66%) Tealium
4 16 (6.81%) Optimizely
5 14 (5.96%) Tableau
6 11 (4.68%) Hotjar
6 11 (4.68%) Microsoft
7 9 (3.83%) Crazy Egg
8 6 (2.55%) Salesforce.com
8 6 (2.55%) Talend
9 5 (2.13%) hybris
9 5 (2.13%) Maxymiser
9 5 (2.13%) Oracle
10 4 (1.70%) CA Agile Central
10 4 (1.70%) Cloudera
10 4 (1.70%) Ensighten
10 4 (1.70%) Hortonworks
10 4 (1.70%) MapR
10 4 (1.70%) Perforce
10 4 (1.70%) Teradata