Period
to 23 November 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the South East. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 23 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > South East
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 62 63 56
Rank change year-on-year +1 -7 +4
Contract jobs citing Marketing 571 544 645
As % of all contract IT jobs advertised in the South East 3.39% 3.26% 3.34%
As % of the General category 9.62% 9.87% 9.50%
Number of daily rates quoted 312 323 407
South East median daily rate £413 £375 £365
Median daily rate % change year-on-year +10.00% +2.74% +4.29%
10th Percentile £202 £188 £185
90th Percentile £544 £535 £500
England median daily rate £425 £400 £375
% change year-on-year +6.25% +6.67% +7.14%
Number of hourly rates quoted 21 33 30
South East median hourly rate £18.00 £17.50 £20.00
Median hourly rate % change year-on-year +2.86% -12.50% +11.11%
10th Percentile £14.00 £12.30 £13.48
90th Percentile £38.00 £34.50 £43.00
England median hourly rate £27.16 £20.00 £22.50
% change year-on-year +35.80% -11.11% +2.27%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Contract vacancies with a requirement for common skills 5936 5512 6793
As % of all contract IT jobs advertised in the South East 35.26% 33.05% 35.18%
Number of daily rates quoted 3248 3112 3805
South East median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.18% +0.06% +6.67%
10th Percentile £250 £223 £230
90th Percentile £575 £575 £538
England median daily rate £475 £450 £433
% change year-on-year +5.56% +4.05% +1.76%
Number of hourly rates quoted 199 239 213
South East median hourly rate £20.00 £25.00 £22.50
Median hourly rate % change year-on-year -20.00% +11.11% +32.35%
10th Percentile £11.25 £11.70 £10.75
90th Percentile £47.50 £46.80 £48.65
England median hourly rate £25.50 £24.50 £24.93
% change year-on-year +4.08% -1.71% +13.30%

Marketing
Job Vacancy Trend in the South East

Job postings citing Marketing as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Marketing in the South East

Marketing
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the South East.

Contractor daily rate trend for Marketing in the South East

Marketing
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Marketing in the South East over the 6 months to 23 November 2017.

Contractor daily rate histogram for Marketing in the South East

Marketing
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the South East.

Contractor hourly rate trend for Marketing in the South East

Marketing
Contractor Hourly Rate Histogram in the South East

The hourly rate distribution of IT jobs citing Marketing in the South East over the 6 months to 23 November 2017.

Contractor hourly rate histogram for Marketing in the South East

Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the South East region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -11 304 £400 +7.38% 56
Berkshire -2 222 £413 +10.00% 28
Surrey +20 108 £350 +9.80% 28
Hampshire +4 66 £475 +11.76% 26
Buckinghamshire -21 64 £450 +28.57% 15
West Sussex -12 24 £390 -5.45% 4
Oxfordshire +7 18 £350 -15.15% 13
East Sussex +7 18 £363 -9.38% 8
Kent -6 15 £388 +55.00% 4
Middlesex +8 8 £208 -44.67% 1
Sussex - 1 £475 - 1
Marketing
England

For the 6 months to 23 November 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Marketing.

1 195 (34.15%) Digital Marketing
2 184 (32.22%) Finance
3 138 (24.17%) Telecoms
4 127 (22.24%) Business Intelligence
5 122 (21.37%) SAP
5 122 (21.37%) Agile Software Development
6 106 (18.56%) Electronics
7 100 (17.51%) Programme Management
8 95 (16.64%) Manufacturing
9 82 (14.36%) Analytical Skills
10 81 (14.19%) CRM
11 80 (14.01%) Project Management
12 78 (13.66%) Analytics
13 66 (11.56%) Degree
14 63 (11.03%) Social Media
15 62 (10.86%) E-Commerce
16 58 (10.16%) Stakeholder Management
16 58 (10.16%) Microsoft Excel
16 58 (10.16%) HTML
17 57 (9.98%) SQL
17 57 (9.98%) Salesforce.com
18 52 (9.11%) Retail
19 51 (8.93%) Adobe
20 49 (8.58%) Microsoft
21 44 (7.71%) XML
22 42 (7.36%) CSS
22 42 (7.36%) Google
23 41 (7.18%) JavaScript
24 40 (7.01%) Oracle
24 40 (7.01%) SEO

Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 37 (6.48%) CMS
2 17 (2.98%) SharePoint
3 11 (1.93%) Drupal
4 10 (1.75%) WordPress
5 8 (1.40%) Confluence
6 7 (1.23%) SAS
7 6 (1.05%) MS Project Server
8 4 (0.70%) Adobe Experience Manager
8 4 (0.70%) Apache Spark
8 4 (0.70%) Mule
9 3 (0.53%) MS Exchange
9 3 (0.53%) Sitecore CMS
10 2 (0.35%) Apache
10 2 (0.35%) Exchange Server 2010
10 2 (0.35%) nginx
10 2 (0.35%) OpenStack
11 1 (0.18%) JBoss
11 1 (0.18%) Kentico
11 1 (0.18%) Oracle SOA Suite
11 1 (0.18%) Skype for Business
Applications
1 58 (10.16%) Microsoft Excel
2 40 (7.01%) Microsoft PowerPoint
3 26 (4.55%) Photoshop
4 20 (3.50%) Microsoft Office
5 14 (2.45%) Microsoft Project
6 13 (2.28%) Adobe Illustrator
7 9 (1.58%) MS Visio
8 4 (0.70%) Adobe Premiere
9 3 (0.53%) InDesign
10 2 (0.35%) Spreadsheet
10 2 (0.35%) SPSS
11 1 (0.18%) Adobe Creative Suite
11 1 (0.18%) GIMP
11 1 (0.18%) OmniGraffle
11 1 (0.18%) OrCAD
Business Applications
1 26 (4.55%) Adobe Campaign
2 14 (2.45%) Eloqua
3 12 (2.10%) SAP Hybris
4 11 (1.93%) Dynamics CRM
5 7 (1.23%) NetSuite
6 4 (0.70%) FastStats
7 3 (0.53%) Lawson
7 3 (0.53%) Oracle BRM
7 3 (0.53%) Oracle CRM
7 3 (0.53%) Oracle CRM On Demand
7 3 (0.53%) SAP BPC
7 3 (0.53%) WebTrends
8 2 (0.35%) Salesforce.com CRM
8 2 (0.35%) SAP Business One
8 2 (0.35%) Sprinklr
9 1 (0.18%) Oracle EBS R12
9 1 (0.18%) Radian6
9 1 (0.18%) SAP CRM
9 1 (0.18%) SAP IS-U
9 1 (0.18%) SAP S/4HANA
Cloud Services
1 22 (3.85%) Google Analytics
2 15 (2.63%) Microsoft Azure
3 10 (1.75%) Adobe Analytics
4 9 (1.58%) FinancialForce
4 9 (1.58%) Salesforce Service Cloud
5 8 (1.40%) Amazon AWS
5 8 (1.40%) Salesforce Sales Cloud
5 8 (1.40%) Silverpop
6 5 (0.88%) Firebase
6 5 (0.88%) Office 365
7 4 (0.70%) SaaS
8 3 (0.53%) AdWords
8 3 (0.53%) Amazon EC2
8 3 (0.53%) Force.com
8 3 (0.53%) GitHub
8 3 (0.53%) IaaS
8 3 (0.53%) npm
9 2 (0.35%) Dynamics 365
9 2 (0.35%) Serverless
9 2 (0.35%) Slack
Communications & Networking
1 11 (1.93%) Intranet
2 10 (1.75%) SMS
3 8 (1.40%) Internet
4 5 (0.88%) Firewall
4 5 (0.88%) Value-Added Service
5 4 (0.70%) 3GPP
5 4 (0.70%) Diameter Protocol
5 4 (0.70%) LAN
6 3 (0.53%) 4G
6 3 (0.53%) DNS
6 3 (0.53%) LDAP
6 3 (0.53%) Network Security
6 3 (0.53%) WAN
7 2 (0.35%) Broadband
7 2 (0.35%) DHCP
7 2 (0.35%) LTE
7 2 (0.35%) Skype
7 2 (0.35%) TCP/IP
7 2 (0.35%) VoLTE
7 2 (0.35%) VPN
Database & Business Intelligence
1 15 (2.63%) Data Warehouse
2 13 (2.28%) SQL Server
3 10 (1.75%) Big Data
3 10 (1.75%) Power BI
4 9 (1.58%) Oracle Reports
5 7 (1.23%) Relational Database
6 6 (1.05%) Hadoop
6 6 (1.05%) MySQL
7 5 (0.88%) SQL Server Integration Services
8 3 (0.53%) BusinessObjects
8 3 (0.53%) Data Mining
8 3 (0.53%) MongoDB
8 3 (0.53%) SQL Server 2008
8 3 (0.53%) SQL Server Reporting Services
9 2 (0.35%) Amazon RDS
9 2 (0.35%) Apache Hive
9 2 (0.35%) Impala
9 2 (0.35%) Oracle ODI
9 2 (0.35%) Parquet
9 2 (0.35%) Sqoop
Development Applications
1 26 (4.55%) Maven
2 16 (2.80%) JIRA
3 10 (1.75%) Visual Studio
4 7 (1.23%) Git (software)
5 5 (0.88%) Dreamweaver
6 3 (0.53%) Bitbucket
6 3 (0.53%) Team Foundation Server
7 2 (0.35%) Bower
7 2 (0.35%) Grunt
7 2 (0.35%) gulp
7 2 (0.35%) Jenkins
7 2 (0.35%) Rational DOORS
7 2 (0.35%) Selenium
8 1 (0.18%) Ant
8 1 (0.18%) Atlassian Bamboo
8 1 (0.18%) Eclipse
8 1 (0.18%) git-flow
8 1 (0.18%) Log4Net
8 1 (0.18%) Oracle APEX
8 1 (0.18%) Sonatype Nexus
General
1 184 (32.22%) Finance
2 138 (24.17%) Telecoms
3 106 (18.56%) Electronics
4 95 (16.64%) Manufacturing
5 52 (9.11%) Retail
6 20 (3.50%) Legal
7 18 (3.15%) Advertising
8 17 (2.98%) Publishing
9 12 (2.10%) Banking
9 12 (2.10%) Pharmaceutical
10 11 (1.93%) Brand Awareness
11 10 (1.75%) Financial Institution
12 7 (1.23%) Billing
13 6 (1.05%) Multimedia
14 5 (0.88%) Automotive
15 4 (0.70%) Games
16 3 (0.53%) General Ledger
16 3 (0.53%) German Language
16 3 (0.53%) Law
16 3 (0.53%) Retail Banking
Job Titles
1 110 (19.26%) Analyst
2 62 (10.86%) Project Manager
3 56 (9.81%) Developer
4 51 (8.93%) Consultant
5 47 (8.23%) Business Analyst
6 45 (7.88%) Architect
7 33 (5.78%) Marketing Manager
8 25 (4.38%) XML Consultant
8 25 (4.38%) XML Specialist
9 23 (4.03%) Marketing Analyst
10 22 (3.85%) Solutions Architect
11 18 (3.15%) Designer
11 18 (3.15%) Marketing Specialist
12 17 (2.98%) Campaign Manager
13 16 (2.80%) Digital Analyst
13 16 (2.80%) Digital Project Manager
13 16 (2.80%) Financial Analyst
14 15 (2.63%) Administrator
15 14 (2.45%) Senior Manager
16 13 (2.28%) Report Analyst
Libraries, Frameworks & Software Standards
1 58 (10.16%) HTML
2 44 (7.71%) XML
3 42 (7.36%) CSS
4 27 (4.73%) JSON
5 25 (4.38%) JSON Schema
5 25 (4.38%) Swagger
5 25 (4.38%) WireMock
5 25 (4.38%) XSLT
6 22 (3.85%) .NET
7 16 (2.80%) HTML5
8 14 (2.45%) ASP.NET
9 12 (2.10%) Web Services
10 11 (1.93%) AngularJS
10 11 (1.93%) jQuery
11 9 (1.58%) REST
11 9 (1.58%) SOAP
12 8 (1.40%) CSS3
13 7 (1.23%) .NET Framework
14 6 (1.05%) Google Maps API
14 6 (1.05%) Spring
Miscellaneous
1 82 (14.36%) Analytical Skills
2 63 (11.03%) Social Media
3 31 (5.43%) User Experience
4 25 (4.38%) Greenfield Project
5 15 (2.63%) Mobile App
6 14 (2.45%) Virtual Team
7 12 (2.10%) Marketing Technology
8 9 (1.58%) Video Editing
9 8 (1.40%) Digital Media
9 8 (1.40%) Hedge funds
9 8 (1.40%) Management Information System
10 7 (1.23%) FMCG
10 7 (1.23%) NHS
11 6 (1.05%) Computer Science
12 5 (0.88%) Infotainment
13 4 (0.70%) Blog
13 4 (0.70%) CESG
13 4 (0.70%) Graphic Design
14 3 (0.53%) Algorithms
14 3 (0.53%) W3C
Operating Systems
1 9 (1.58%) Windows
2 7 (1.23%) Linux
3 4 (0.70%) Unix
3 4 (0.70%) Windows Server
4 2 (0.35%) Apple iOS
4 2 (0.35%) Windows 10
4 2 (0.35%) Windows 7
5 1 (0.18%) AIX
5 1 (0.18%) Android
5 1 (0.18%) Debian
5 1 (0.18%) Fedora
5 1 (0.18%) Ubuntu
5 1 (0.18%) Windows Server 2012
Processes & Methodologies
1 195 (34.15%) Digital Marketing
2 127 (22.24%) Business Intelligence
3 122 (21.37%) Agile Software Development
4 100 (17.51%) Programme Management
5 81 (14.19%) CRM
6 80 (14.01%) Project Management
7 78 (13.66%) Analytics
8 62 (10.86%) E-Commerce
9 58 (10.16%) Stakeholder Management
10 40 (7.01%) SEO
11 35 (6.13%) Content Management
12 30 (5.25%) Scrum
13 27 (4.73%) B2C
14 25 (4.38%) API Design
15 24 (4.20%) Marketing Automation
16 23 (4.03%) B2B
16 23 (4.03%) Business Analysis
16 23 (4.03%) Campaign Management
16 23 (4.03%) Migration
16 23 (4.03%) Waterfall
Programming Languages
1 57 (9.98%) SQL
2 41 (7.18%) JavaScript
3 25 (4.38%) XPath
4 21 (3.68%) Java
5 17 (2.98%) PHP
6 15 (2.63%) C#
7 9 (1.58%) Python
8 7 (1.23%) Apex Code
9 4 (0.70%) R
9 4 (0.70%) T-SQL
10 3 (0.53%) Shell Script
11 2 (0.35%) SOQL
11 2 (0.35%) SOSL
12 1 (0.18%) ABAP
12 1 (0.18%) Assembly Language
12 1 (0.18%) Bash Shell
12 1 (0.18%) Embedded C
12 1 (0.18%) PHP 7
12 1 (0.18%) PowerShell
12 1 (0.18%) VB
Qualifications
1 66 (11.56%) Degree
2 14 (2.45%) PMI Certification
2 14 (2.45%) PMP
3 10 (1.75%) SC Cleared
3 10 (1.75%) Security Cleared
4 6 (1.05%) CIMA
4 6 (1.05%) CISM
5 4 (0.70%) ACCA
6 3 (0.53%) Numerate Degree
7 2 (0.35%) Computer Science Degree
7 2 (0.35%) Master's Degree
7 2 (0.35%) PRINCE2 Certification
7 2 (0.35%) PRINCE2 Practitioner
8 1 (0.18%) CCIE
8 1 (0.18%) CIPD
8 1 (0.18%) CISA
8 1 (0.18%) Cisco Certification
8 1 (0.18%) CISSP
8 1 (0.18%) ISEB
8 1 (0.18%) MBA
Quality Assurance & Compliance
1 36 (6.30%) GDPR
2 15 (2.63%) Data Quality
3 8 (1.40%) ISO/IEC 27001
4 6 (1.05%) PCI DSS
4 6 (1.05%) PMO
4 6 (1.05%) QA
5 3 (0.53%) COBIT
6 2 (0.35%) ISO/IEC 20000
6 2 (0.35%) SLA
7 1 (0.18%) Cyber Essentials
7 1 (0.18%) GMP
7 1 (0.18%) Government Security Classifications
7 1 (0.18%) IFRS
7 1 (0.18%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
7 1 (0.18%) PA-DSS
System Software
1 6 (1.05%) Active Directory
2 2 (0.35%) Docker
2 2 (0.35%) VMware Infrastructure
3 1 (0.18%) Hyper-V
3 1 (0.18%) ProxySG
3 1 (0.18%) VMware ESXi
Systems Management
1 3 (0.53%) HP Quality Center
2 2 (0.35%) Ansible
2 2 (0.35%) Hadoop YARN
2 2 (0.35%) Oozie
2 2 (0.35%) Opscode Chef
2 2 (0.35%) Puppet
3 1 (0.18%) Kubernetes
3 1 (0.18%) Salt
3 1 (0.18%) SCCM
3 1 (0.18%) Systems Management Server (SMS)
3 1 (0.18%) vCenter Server
Vendors
1 122 (21.37%) SAP
2 57 (9.98%) Salesforce.com
3 51 (8.93%) Adobe
4 49 (8.58%) Microsoft
5 42 (7.36%) Google
6 40 (7.01%) Oracle
7 16 (2.80%) Salesforce Marketing Cloud
8 15 (2.63%) Facebook
8 15 (2.63%) Siebel
9 14 (2.45%) hybris
10 13 (2.28%) Sitecore
10 13 (2.28%) Twitter
11 11 (1.93%) Marketo
12 9 (1.58%) Tableau
13 8 (1.40%) Hootsuite
14 6 (1.05%) Pardot
15 5 (0.88%) Apple
15 5 (0.88%) Mapbox
15 5 (0.88%) Optimizely
15 5 (0.88%) Pega