The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the South East. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 25 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Marketing
England / South East
Rank 60 66 74
Rank change year-on-year +6 +8  
Contract jobs citing Marketing 252 263 258
As % of all contract IT jobs advertised in the South East 3.21% 2.85% 2.64%
As % of the General category 9.18% 8.28% 7.63%
Number of daily rates quoted 150 144 128
Median daily rate £413 £375 £365
Median daily rate % change year-on-year +10.00% +2.73%  
90% offered a daily rate of more than £209 £200 £199
10% offered a daily rate of more than £560 £475 £500
UK excluding London median daily rate £400 £363 £365
% change year-on-year +10.34% -0.68%  
Number of hourly rates quoted 13 14 9
Median hourly rate £29.50 £16.00 £16.25
Median hourly rate % change year-on-year +84.37% -1.53%  
90% offered a hourly rate of more than £15.00 £15.00 £13.70
10% offered a hourly rate of more than £50.00 £53.90 £21.65
UK excluding London median hourly rate £29.50 £19.00 £16.25
% change year-on-year +55.26% +16.92%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for common skills.

General Skills
South East
Contract job vacancies with a requirement for common skills 2745 3176 3380
As % of all contract IT job vacancies advertised in the South East 34.97% 34.45% 34.60%
Number of daily rates quoted 1498 1717 1741
Median daily rate £425 £405 £400
Median daily rate % change year-on-year +4.93% +1.25%  
90% offered a daily rate of more than £250 £233 £227
10% offered a daily rate of more than £550 £550 £550
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% -  
Number of hourly rates quoted 118 124 83
Median hourly rate £25.00 £35.00 £27.50
Median hourly rate % change year-on-year -28.57% +27.27%  
90% offered a hourly rate of more than £13.00 £13.05 £13.65
10% offered a hourly rate of more than £47.05 £50.00 £55.00
UK excluding London median hourly rate £27.00 £31.50 £25.00
% change year-on-year -14.28% +26.00%  

Marketing
Job Vacancy Trend in the South East

The job posting trend of jobs advertised in the South East citing Marketing as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Marketing in the South East

Marketing
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the South East.

Contractor daily rate trend for Marketing in the South East

Marketing
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Marketing in the South East over the 3 months to 25 March 2017.

Contractor daily rate histogram for Marketing in the South East

Marketing
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing in the South East.

Contractor hourly rate trend for Marketing in the South East

Marketing
Contractor Hourly Rate Histogram in the South East

The hourly rate distribution of IT jobs citing Marketing in the South East over the 3 months to 25 March 2017.

Contractor hourly rate histogram for Marketing in the South East

Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the South East region over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +8 109 £413 +28.10% 46
Hampshire +27 40 £463 +23.33% 51
Surrey -1 31 £388 -5.48% 30
Buckinghamshire -13 26 £325 - 25
West Sussex +11 16 £488 +21.87% 20
Kent +16 14 £350 -23.28% 21
East Sussex +8 6 £225 -18.18% 10
Middlesex +4 5 £400 - 1
Oxfordshire -18 3 £413 +30.95% 26
Home Counties - 1 £225 -
Marketing
England

Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 25 March 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Marketing.

1 176 (36.51%) Finance
2 129 (26.76%) Digital Marketing
3 122 (25.31%) Telecoms
4 119 (24.69%) Business Intelligence
5 99 (20.54%) Analytics
6 88 (18.26%) HTML
7 86 (17.84%) SAP
8 81 (16.80%) Programme Management
8 81 (16.80%) Agile Software Development
9 75 (15.56%) Electronics
9 75 (15.56%) Manufacturing
10 73 (15.15%) Analytical Skills
11 70 (14.52%) JavaScript
11 70 (14.52%) SQL
11 70 (14.52%) CRM
11 70 (14.52%) SAP Oil and Gas
12 66 (13.69%) Adobe
13 60 (12.45%) Project Management
14 58 (12.03%) Degree
15 55 (11.41%) CSS
16 54 (11.20%) E-Commerce
17 47 (9.75%) SQL Server
18 42 (8.71%) Oracle
18 42 (8.71%) Microsoft
18 42 (8.71%) Stakeholder Management
18 42 (8.71%) Google
19 41 (8.51%) Linux
20 37 (7.68%) XML
21 35 (7.26%) Retail
21 35 (7.26%) User Experience

Marketing
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (6.22%) CMS
2 12 (2.49%) Adobe Experience Manager
2 12 (2.49%) SAS
3 9 (1.87%) SharePoint
4 8 (1.66%) WordPress
5 6 (1.24%) Apache
5 6 (1.24%) Apache Spark
6 5 (1.04%) Drupal
6 5 (1.04%) Tomcat
6 5 (1.04%) WebLogic
7 4 (0.83%) IIS
7 4 (0.83%) Joomla!
7 4 (0.83%) Umbraco
8 3 (0.62%) Confluence
9 2 (0.41%) SharePoint 2013
9 2 (0.41%) Sitecore CMS
9 2 (0.41%) SugarCRM
10 1 (0.21%) GlassFish
10 1 (0.21%) SharePoint Server
10 1 (0.21%) WebSphere
Applications
1 33 (6.85%) MS Excel
2 22 (4.56%) MS PowerPoint
3 11 (2.28%) MS Office
4 10 (2.07%) Photoshop
5 8 (1.66%) MS Project
6 7 (1.45%) Adobe Creative Suite
7 3 (0.62%) Adobe Illustrator
7 3 (0.62%) OmniGraffle
7 3 (0.62%) SPSS
8 2 (0.41%) Spreadsheet
8 2 (0.41%) SPSS Modeler
9 1 (0.21%) Acrobat
9 1 (0.21%) InVision
9 1 (0.21%) MS Visio
9 1 (0.21%) QuarkXPress
Business Applications
1 70 (14.52%) SAP Oil and Gas
2 28 (5.81%) Adobe Campaign
3 7 (1.45%) Eloqua
4 6 (1.24%) BigMachines
4 6 (1.24%) NetSuite
5 4 (0.83%) SAP CRM
6 3 (0.62%) SAP Hybris
7 2 (0.41%) Dynamics CRM
7 2 (0.41%) Dynamics NAV
7 2 (0.41%) Oracle Applications
8 1 (0.21%) Dynamics AX
8 1 (0.21%) Dynamics GP
8 1 (0.21%) Infor CRM
8 1 (0.21%) Oracle 11i
8 1 (0.21%) Oracle CRM
8 1 (0.21%) Oracle EBS
8 1 (0.21%) SAP ERP
8 1 (0.21%) SAP MDG
8 1 (0.21%) SAP MDM
8 1 (0.21%) Unica
Cloud Services
1 16 (3.32%) Google Analytics
2 13 (2.70%) Google Tag Manager
3 9 (1.87%) Office 365
3 9 (1.87%) SmartFocus
4 7 (1.45%) Amazon AWS
4 7 (1.45%) Microsoft Azure
5 6 (1.24%) SaaS
6 5 (1.04%) Adobe Analytics
7 4 (0.83%) Cloud Computing
7 4 (0.83%) Force.com
8 2 (0.41%) Amazon EC2
8 2 (0.41%) CallidusCloud
8 2 (0.41%) Google Cloud Platform
8 2 (0.41%) Yammer
9 1 (0.21%) AWS Lambda
9 1 (0.21%) Datadog
9 1 (0.21%) GoToWebinar
9 1 (0.21%) IaaS
9 1 (0.21%) PaaS
9 1 (0.21%) Veeva
Communications & Networking
1 14 (2.90%) SMS
2 11 (2.28%) HTTP
2 11 (2.28%) Internet
3 10 (2.07%) Intranet
4 6 (1.24%) TCP/IP
5 5 (1.04%) Extranet
6 4 (0.83%) Broadband
7 3 (0.62%) DNS
7 3 (0.62%) Firewall
7 3 (0.62%) FTP
7 3 (0.62%) HTTPS
7 3 (0.62%) LAN
7 3 (0.62%) SSL
8 2 (0.41%) IP Telephony
8 2 (0.41%) Kerberos
8 2 (0.41%) MPLS
8 2 (0.41%) SSH
8 2 (0.41%) Telnet
8 2 (0.41%) Wireless
8 2 (0.41%) WLAN
Database & Business Intelligence
1 47 (9.75%) SQL Server
2 27 (5.60%) Big Data
3 18 (3.73%) Data Warehouse
3 18 (3.73%) Hadoop
4 17 (3.53%) Relational Database
5 16 (3.32%) RDBMS
6 14 (2.90%) PostgreSQL
7 13 (2.70%) Power BI
7 13 (2.70%) SQL Server 2012
8 12 (2.49%) MySQL
8 12 (2.49%) SQL Server Integration Services
9 11 (2.28%) BusinessObjects
10 10 (2.07%) MS Access
11 9 (1.87%) SQL Server 2008
12 8 (1.66%) Oracle Database
12 8 (1.66%) Oracle Database 11g
13 7 (1.45%) SQL Server Reporting Services
14 6 (1.24%) HBase
14 6 (1.24%) QlikView
15 5 (1.04%) Enterprise Data Warehouse
Development Applications
1 10 (2.07%) JIRA
2 9 (1.87%) Selenium
3 8 (1.66%) Oracle APEX
4 7 (1.45%) SpecFlow
4 7 (1.45%) Team Foundation Server
5 6 (1.24%) Git (software)
6 5 (1.04%) Dreamweaver
6 5 (1.04%) Jenkins
6 5 (1.04%) Subversion
7 4 (0.83%) Axure RP
7 4 (0.83%) Balsamiq Mockups
7 4 (0.83%) TeamCity
7 4 (0.83%) Visual Studio
8 3 (0.62%) Protractor
8 3 (0.62%) WebDriver
9 2 (0.41%) HP UFT
9 2 (0.41%) Toad
10 1 (0.21%) ERwin
10 1 (0.21%) MSI
10 1 (0.21%) Oracle Forms
General
1 176 (36.51%) Finance
2 122 (25.31%) Telecoms
3 75 (15.56%) Electronics
3 75 (15.56%) Manufacturing
4 35 (7.26%) Retail
5 27 (5.60%) Legal
6 20 (4.15%) Advertising
7 13 (2.70%) Pharmaceutical
8 12 (2.49%) German Language
8 12 (2.49%) Publishing
9 10 (2.07%) Banking
10 8 (1.66%) Mandarin Language
11 7 (1.45%) Financial Institution
12 6 (1.24%) Spanish Language
13 3 (0.62%) Billing
13 3 (0.62%) French Language
14 2 (0.41%) Brand Awareness
14 2 (0.41%) Games
15 1 (0.21%) Italian Language
15 1 (0.21%) Military
Job Titles
1 80 (16.60%) Analyst
2 77 (15.98%) Developer
3 42 (8.71%) Project Manager
4 38 (7.88%) Business Analyst
5 30 (6.22%) Marketing Manager
6 25 (5.19%) Architect
6 25 (5.19%) Consultant
7 18 (3.73%) Product Manager
8 17 (3.53%) Web Engineer
9 16 (3.32%) Web Manager
10 15 (3.11%) Designer
11 12 (2.49%) Data Analyst
11 12 (2.49%) Web Developer
12 11 (2.28%) Data Strategist
12 11 (2.28%) Digital Analyst
12 11 (2.28%) Senior Analyst
12 11 (2.28%) SQL Developer
13 10 (2.07%) Web Analyst
14 9 (1.87%) Salesforce Analyst
14 9 (1.87%) Salesforce Business Analyst
Libraries, Frameworks & Software Standards
1 88 (18.26%) HTML
2 55 (11.41%) CSS
3 37 (7.68%) XML
4 28 (5.81%) jQuery
5 27 (5.60%) .NET
6 22 (4.56%) HTML5
7 16 (3.32%) AngularJS
8 15 (3.11%) ASP.NET
9 13 (2.70%) Regular Expression
10 11 (2.28%) ASP.NET MVC
10 11 (2.28%) CSS3
11 10 (2.07%) Ajax
12 9 (1.87%) ASP.NET Web Forms
13 7 (1.45%) .NET Framework
13 7 (1.45%) Middleware
14 5 (1.04%) LAMP
14 5 (1.04%) Laravel
14 5 (1.04%) Razor View Engine
14 5 (1.04%) REST
14 5 (1.04%) Web Services
Miscellaneous
1 73 (15.15%) Analytical Skills
2 35 (7.26%) User Experience
3 26 (5.39%) Management Information System
4 20 (4.15%) Social Media
5 13 (2.70%) Digital Media
5 13 (2.70%) Enterprise Software
6 11 (2.28%) Mobile App
7 8 (1.66%) Computer Science
8 7 (1.45%) Credit Risk
8 7 (1.45%) Data Centre
8 7 (1.45%) Driving Licence
8 7 (1.45%) NHS
9 4 (0.83%) Algorithms
9 4 (0.83%) Graphic Design
9 4 (0.83%) W3C
10 3 (0.62%) FMCG
10 3 (0.62%) Reference Data
10 3 (0.62%) Replication
11 2 (0.41%) Clustering
11 2 (0.41%) EPoS
Operating Systems
1 41 (8.51%) Linux
2 24 (4.98%) Windows
3 14 (2.90%) Android
4 12 (2.49%) Apple iOS
5 9 (1.87%) Windows Server
6 8 (1.66%) Red Hat Enterprise Linux
7 5 (1.04%) Unix
8 3 (0.62%) Oracle Linux
9 1 (0.21%) CentOS
9 1 (0.21%) Debian
9 1 (0.21%) Solaris
9 1 (0.21%) Ubuntu
9 1 (0.21%) Windows 10
9 1 (0.21%) Windows Server 2012
9 1 (0.21%) Windows Vista
Processes & Methodologies
1 129 (26.76%) Digital Marketing
2 119 (24.69%) Business Intelligence
3 99 (20.54%) Analytics
4 81 (16.80%) Agile Software Development
4 81 (16.80%) Programme Management
5 70 (14.52%) CRM
6 60 (12.45%) Project Management
7 54 (11.20%) E-Commerce
8 42 (8.71%) Stakeholder Management
9 31 (6.43%) Data Management
10 30 (6.22%) Change Management
10 30 (6.22%) Content Management
11 28 (5.81%) Web Analytics
11 28 (5.81%) Web Development
12 27 (5.60%) Business Analysis
13 24 (4.98%) Scrum
14 22 (4.56%) Migration
15 20 (4.15%) Workflow
16 18 (3.73%) Campaign Management
16 18 (3.73%) ETL
Programming Languages
1 70 (14.52%) JavaScript
1 70 (14.52%) SQL
2 19 (3.94%) Java
2 19 (3.94%) PHP
3 17 (3.53%) C#
4 12 (2.49%) Python
5 10 (2.07%) PL/SQL
6 9 (1.87%) T-SQL
7 7 (1.45%) Bash Shell
7 7 (1.45%) Shell Script
8 5 (1.04%) PowerShell
9 4 (0.83%) Apex Code
9 4 (0.83%) F#
9 4 (0.83%) Perl
9 4 (0.83%) Scala
10 2 (0.41%) R
10 2 (0.41%) Ruby
10 2 (0.41%) VB
10 2 (0.41%) VBA
10 2 (0.41%) VBScript
Qualifications
1 58 (12.03%) Degree
2 17 (3.53%) Security Cleared
3 16 (3.32%) SC Cleared
4 7 (1.45%) MBA
5 4 (0.83%) PMI Certification
6 3 (0.62%) ACCA
6 3 (0.62%) HNC
6 3 (0.62%) PMP
7 2 (0.41%) APMP
7 2 (0.41%) CCIE
7 2 (0.41%) CCNP
7 2 (0.41%) Cisco Certification
7 2 (0.41%) ITIL Foundation Certificate
7 2 (0.41%) PRINCE2 Certification
7 2 (0.41%) PRINCE2 Practitioner
8 1 (0.21%) Chartered Engineer
8 1 (0.21%) CIMA
8 1 (0.21%) DV Cleared
8 1 (0.21%) Microsoft Certification
8 1 (0.21%) Six Sigma Black Belt
Quality Assurance & Compliance
1 30 (6.22%) QA
2 13 (2.70%) PMO
3 8 (1.66%) GDPR
4 7 (1.45%) SLA
5 5 (1.04%) Data Quality
6 3 (0.62%) GMP
6 3 (0.62%) JSP 440
7 2 (0.41%) Disclosure Scotland
7 2 (0.41%) IFRS
8 1 (0.21%) EFQM
8 1 (0.21%) GAAP
8 1 (0.21%) ISO 9001
8 1 (0.21%) ISO/IEC 27001
System Software
1 6 (1.24%) VMware Infrastructure
2 4 (0.83%) Docker
3 3 (0.62%) Active Directory
3 3 (0.62%) Oracle RAC
3 3 (0.62%) vCloud
3 3 (0.62%) VMware ESXi
3 3 (0.62%) vSphere
4 2 (0.41%) Gluster
4 2 (0.41%) NFS
4 2 (0.41%) Samba
4 2 (0.41%) Squid
4 2 (0.41%) VMware Workstation
4 2 (0.41%) XenServer
5 1 (0.21%) Apache ZooKeeper
5 1 (0.21%) HDFS
5 1 (0.21%) Hyper-V
5 1 (0.21%) Xen
5 1 (0.21%) XenApp
Systems Management
1 7 (1.45%) Ansible
1 7 (1.45%) TeamSite
2 3 (0.62%) Nagios
2 3 (0.62%) Puppet
2 3 (0.62%) ZABBIX
3 2 (0.41%) Data Guard
4 1 (0.21%) AppDNA
4 1 (0.21%) Enterprise Manager Cloud Control
4 1 (0.21%) HAProxy
4 1 (0.21%) Kubernetes
4 1 (0.21%) Oracle Enterprise Manager
4 1 (0.21%) Oracle RMAN
4 1 (0.21%) Sysdig
4 1 (0.21%) vRealize
Vendors
1 86 (17.84%) SAP
2 66 (13.69%) Adobe
3 42 (8.71%) Google
3 42 (8.71%) Microsoft
3 42 (8.71%) Oracle
4 22 (4.56%) Salesforce.com
5 13 (2.70%) VMware
6 12 (2.49%) HP
6 12 (2.49%) Pega
6 12 (2.49%) Red Hat
6 12 (2.49%) Tableau
7 11 (2.28%) hybris
8 10 (2.07%) IBM
9 9 (1.87%) Cognos
10 7 (1.45%) Thunderhead
11 6 (1.24%) Apple
11 6 (1.24%) Apttus
11 6 (1.24%) Netezza
11 6 (1.24%) Salesforce Marketing Cloud
12 5 (1.04%) Facebook
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