Period
to 20 November 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the South East. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 20 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > South East
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 63 61 57
Rank change year-on-year -2 -4 +3
Contract jobs citing Marketing 562 532 646
As % of all contract IT jobs advertised in the South East 3.36% 3.23% 3.33%
As % of the General category 9.52% 9.76% 9.47%
Number of daily rates quoted 307 316 404
South East median daily rate £413 £375 £375
Median daily rate % change year-on-year +10.00% - +7.14%
10th Percentile £204 £188 £187
90th Percentile £544 £538 £500
England median daily rate £430 £400 £375
% change year-on-year +7.50% +6.67% +7.14%
Number of hourly rates quoted 21 33 30
South East median hourly rate £18.00 £17.50 £20.00
Median hourly rate % change year-on-year +2.86% -12.50% +11.11%
10th Percentile £14.00 £12.30 £13.48
90th Percentile £38.00 £34.50 £43.00
England median hourly rate £27.16 £20.34 £22.50
% change year-on-year +33.56% -9.62% +2.27%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Contract vacancies with a requirement for common skills 5903 5453 6823
As % of all contract IT jobs advertised in the South East 35.31% 33.06% 35.18%
Number of daily rates quoted 3219 3084 3820
South East median daily rate £425 £402 £400
Median daily rate % change year-on-year +5.85% +0.38% +6.67%
10th Percentile £250 £225 £230
90th Percentile £575 £575 £538
England median daily rate £475 £450 £433
% change year-on-year +5.56% +4.05% +1.76%
Number of hourly rates quoted 198 238 214
South East median hourly rate £20.00 £25.00 £22.50
Median hourly rate % change year-on-year -20.00% +11.11% +32.35%
10th Percentile £11.25 £11.68 £10.75
90th Percentile £47.50 £46.83 £48.59
England median hourly rate £25.50 £25.00 £25.00
% change year-on-year +2.00% - +13.64%

Marketing
Job Vacancy Trend in the South East

Job postings citing Marketing as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Marketing in the South East

Marketing
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the South East.

Contractor daily rate trend for Marketing in the South East

Marketing
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Marketing in the South East over the 6 months to 20 November 2017.

Contractor daily rate histogram for Marketing in the South East

Marketing
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the South East.

Contractor hourly rate trend for Marketing in the South East

Marketing
Contractor Hourly Rate Histogram in the South East

The hourly rate distribution of IT jobs citing Marketing in the South East over the 6 months to 20 November 2017.

Contractor hourly rate histogram for Marketing in the South East

Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the South East region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -10 300 £400 +7.38% 53
Berkshire -3 217 £413 +10.00% 24
Surrey +21 108 £363 +11.54% 27
Buckinghamshire -24 65 £450 +28.57% 14
Hampshire -2 61 £475 +11.76% 26
West Sussex -9 24 £390 -8.24% 5
Oxfordshire +3 18 £350 -15.15% 15
East Sussex +2 17 £363 -9.38% 5
Kent -10 15 £388 +55.00% 4
Middlesex +10 9 £225 -40.00% 1
Sussex - 1 £475 - 1
Marketing
England

For the 6 months to 20 November 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Marketing.

1 196 (34.88%) Digital Marketing
2 185 (32.92%) Finance
3 139 (24.73%) Telecoms
4 124 (22.06%) Business Intelligence
5 122 (21.71%) SAP
6 119 (21.17%) Agile Software Development
7 106 (18.86%) Electronics
8 100 (17.79%) Programme Management
9 95 (16.90%) Manufacturing
10 82 (14.59%) Analytical Skills
11 78 (13.88%) Analytics
11 78 (13.88%) Project Management
12 77 (13.70%) CRM
13 64 (11.39%) Degree
14 63 (11.21%) Social Media
15 60 (10.68%) E-Commerce
16 59 (10.50%) Microsoft Excel
17 57 (10.14%) Stakeholder Management
18 55 (9.79%) SQL
18 55 (9.79%) Salesforce.com
19 54 (9.61%) HTML
20 51 (9.07%) Adobe
20 51 (9.07%) Retail
21 49 (8.72%) Microsoft
22 42 (7.47%) XML
23 41 (7.30%) Microsoft PowerPoint
23 41 (7.30%) Google
24 40 (7.12%) SEO
25 39 (6.94%) CSS
25 39 (6.94%) JavaScript

Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 36 (6.41%) CMS
2 17 (3.02%) SharePoint
3 11 (1.96%) Drupal
4 10 (1.78%) WordPress
5 8 (1.42%) Confluence
6 7 (1.25%) SAS
7 6 (1.07%) MS Project Server
8 4 (0.71%) Adobe Experience Manager
8 4 (0.71%) Apache Spark
8 4 (0.71%) Mule
9 3 (0.53%) MS Exchange
9 3 (0.53%) Sitecore CMS
10 2 (0.36%) Apache
10 2 (0.36%) Exchange Server 2010
10 2 (0.36%) nginx
10 2 (0.36%) OpenStack
11 1 (0.18%) JBoss
11 1 (0.18%) Kentico
11 1 (0.18%) Oracle SOA Suite
11 1 (0.18%) Skype for Business
Applications
1 59 (10.50%) Microsoft Excel
2 41 (7.30%) Microsoft PowerPoint
3 26 (4.63%) Photoshop
4 20 (3.56%) Microsoft Office
5 14 (2.49%) Microsoft Project
6 13 (2.31%) Adobe Illustrator
7 9 (1.60%) MS Visio
8 4 (0.71%) Adobe Premiere
9 3 (0.53%) InDesign
10 2 (0.36%) Spreadsheet
10 2 (0.36%) SPSS
11 1 (0.18%) Adobe Creative Suite
11 1 (0.18%) GIMP
11 1 (0.18%) OmniGraffle
11 1 (0.18%) OrCAD
Business Applications
1 24 (4.27%) Adobe Campaign
2 14 (2.49%) Eloqua
3 12 (2.14%) SAP Hybris
4 11 (1.96%) Dynamics CRM
5 7 (1.25%) NetSuite
6 5 (0.89%) WebTrends
7 4 (0.71%) FastStats
8 3 (0.53%) Lawson
8 3 (0.53%) Oracle BRM
8 3 (0.53%) Oracle CRM
8 3 (0.53%) Oracle CRM On Demand
8 3 (0.53%) SAP BPC
9 2 (0.36%) Salesforce.com CRM
9 2 (0.36%) SAP Business One
9 2 (0.36%) Sprinklr
10 1 (0.18%) Oracle EBS R12
10 1 (0.18%) Radian6
10 1 (0.18%) SAP CRM
10 1 (0.18%) SAP IS-U
10 1 (0.18%) SAP S/4HANA
Cloud Services
1 21 (3.74%) Google Analytics
2 14 (2.49%) Microsoft Azure
3 10 (1.78%) Adobe Analytics
4 9 (1.60%) FinancialForce
4 9 (1.60%) Salesforce Service Cloud
5 8 (1.42%) Amazon AWS
5 8 (1.42%) Salesforce Sales Cloud
6 7 (1.25%) Silverpop
7 5 (0.89%) Firebase
7 5 (0.89%) Office 365
8 4 (0.71%) SaaS
9 3 (0.53%) AdWords
9 3 (0.53%) Amazon EC2
9 3 (0.53%) Force.com
9 3 (0.53%) GitHub
9 3 (0.53%) IaaS
9 3 (0.53%) npm
10 2 (0.36%) Dynamics 365
10 2 (0.36%) Serverless
10 2 (0.36%) Slack
Communications & Networking
1 10 (1.78%) Intranet
2 9 (1.60%) SMS
3 8 (1.42%) Internet
4 5 (0.89%) Firewall
4 5 (0.89%) Value-Added Service
5 4 (0.71%) 3GPP
5 4 (0.71%) Diameter Protocol
5 4 (0.71%) LAN
6 3 (0.53%) 4G
6 3 (0.53%) DNS
6 3 (0.53%) LDAP
6 3 (0.53%) Network Security
6 3 (0.53%) WAN
7 2 (0.36%) Broadband
7 2 (0.36%) DHCP
7 2 (0.36%) LTE
7 2 (0.36%) Skype
7 2 (0.36%) TCP/IP
7 2 (0.36%) VoLTE
7 2 (0.36%) VPN
Database & Business Intelligence
1 14 (2.49%) Data Warehouse
2 12 (2.14%) Big Data
2 12 (2.14%) SQL Server
3 9 (1.60%) Power BI
4 8 (1.42%) Oracle Reports
5 7 (1.25%) Relational Database
6 6 (1.07%) Hadoop
6 6 (1.07%) MySQL
7 4 (0.71%) SQL Server Integration Services
8 3 (0.53%) BusinessObjects
8 3 (0.53%) Data Mining
8 3 (0.53%) MongoDB
8 3 (0.53%) SQL Server 2008
9 2 (0.36%) Amazon RDS
9 2 (0.36%) Apache Hive
9 2 (0.36%) Impala
9 2 (0.36%) Oracle ODI
9 2 (0.36%) Parquet
9 2 (0.36%) SQL Server 2016
9 2 (0.36%) Sqoop
Development Applications
1 26 (4.63%) Maven
2 15 (2.67%) JIRA
3 10 (1.78%) Visual Studio
4 7 (1.25%) Git (software)
5 5 (0.89%) Dreamweaver
6 3 (0.53%) Bitbucket
6 3 (0.53%) Team Foundation Server
7 2 (0.36%) Bower
7 2 (0.36%) Grunt
7 2 (0.36%) gulp
7 2 (0.36%) Jenkins
7 2 (0.36%) Rational DOORS
7 2 (0.36%) Selenium
8 1 (0.18%) Ant
8 1 (0.18%) Atlassian Bamboo
8 1 (0.18%) Eclipse
8 1 (0.18%) git-flow
8 1 (0.18%) Log4Net
8 1 (0.18%) Oracle APEX
8 1 (0.18%) Sonatype Nexus
General
1 185 (32.92%) Finance
2 139 (24.73%) Telecoms
3 106 (18.86%) Electronics
4 95 (16.90%) Manufacturing
5 51 (9.07%) Retail
6 19 (3.38%) Legal
7 18 (3.20%) Advertising
8 16 (2.85%) Publishing
9 12 (2.14%) Banking
9 12 (2.14%) Pharmaceutical
10 11 (1.96%) Brand Awareness
11 10 (1.78%) Financial Institution
12 6 (1.07%) Billing
12 6 (1.07%) Multimedia
13 5 (0.89%) Automotive
14 4 (0.71%) Games
15 3 (0.53%) General Ledger
15 3 (0.53%) German Language
15 3 (0.53%) Law
15 3 (0.53%) Retail Banking
Job Titles
1 108 (19.22%) Analyst
2 58 (10.32%) Project Manager
3 53 (9.43%) Developer
4 51 (9.07%) Consultant
5 47 (8.36%) Business Analyst
6 44 (7.83%) Architect
7 31 (5.52%) Marketing Manager
8 25 (4.45%) XML Consultant
8 25 (4.45%) XML Specialist
9 22 (3.91%) Marketing Analyst
9 22 (3.91%) Solutions Architect
10 18 (3.20%) Designer
10 18 (3.20%) Marketing Specialist
11 17 (3.02%) Campaign Manager
12 16 (2.85%) Digital Analyst
12 16 (2.85%) Financial Analyst
13 15 (2.67%) Administrator
13 15 (2.67%) Digital Project Manager
14 14 (2.49%) Senior Manager
15 12 (2.14%) Marketing Project Manager
Libraries, Frameworks & Software Standards
1 54 (9.61%) HTML
2 42 (7.47%) XML
3 39 (6.94%) CSS
4 27 (4.80%) JSON
5 25 (4.45%) JSON Schema
5 25 (4.45%) Swagger
5 25 (4.45%) WireMock
5 25 (4.45%) XSLT
6 21 (3.74%) .NET
7 15 (2.67%) HTML5
8 14 (2.49%) ASP.NET
9 11 (1.96%) AngularJS
9 11 (1.96%) jQuery
9 11 (1.96%) Web Services
10 9 (1.60%) REST
10 9 (1.60%) SOAP
11 8 (1.42%) CSS3
12 7 (1.25%) .NET Framework
13 6 (1.07%) Google Maps API
13 6 (1.07%) Spring
Miscellaneous
1 82 (14.59%) Analytical Skills
2 63 (11.21%) Social Media
3 31 (5.52%) User Experience
4 25 (4.45%) Greenfield Project
5 15 (2.67%) Mobile App
6 14 (2.49%) Virtual Team
7 13 (2.31%) Marketing Technology
8 9 (1.60%) Video Editing
9 8 (1.42%) Digital Media
9 8 (1.42%) Hedge funds
9 8 (1.42%) Management Information System
10 7 (1.25%) FMCG
10 7 (1.25%) NHS
11 6 (1.07%) Computer Science
12 5 (0.89%) Infotainment
13 4 (0.71%) Blog
13 4 (0.71%) Graphic Design
14 3 (0.53%) Algorithms
14 3 (0.53%) CESG
14 3 (0.53%) W3C
Operating Systems
1 9 (1.60%) Windows
2 7 (1.25%) Linux
3 4 (0.71%) Unix
3 4 (0.71%) Windows Server
4 2 (0.36%) Apple iOS
4 2 (0.36%) Windows 10
4 2 (0.36%) Windows 7
5 1 (0.18%) AIX
5 1 (0.18%) Android
5 1 (0.18%) Debian
5 1 (0.18%) Fedora
5 1 (0.18%) Ubuntu
5 1 (0.18%) Windows Server 2012
Processes & Methodologies
1 196 (34.88%) Digital Marketing
2 124 (22.06%) Business Intelligence
3 119 (21.17%) Agile Software Development
4 100 (17.79%) Programme Management
5 78 (13.88%) Analytics
5 78 (13.88%) Project Management
6 77 (13.70%) CRM
7 60 (10.68%) E-Commerce
8 57 (10.14%) Stakeholder Management
9 40 (7.12%) SEO
10 34 (6.05%) Content Management
11 29 (5.16%) Scrum
12 25 (4.45%) API Design
12 25 (4.45%) B2C
13 24 (4.27%) Migration
14 23 (4.09%) Business Analysis
14 23 (4.09%) Collaborative Working
15 22 (3.91%) Data Management
15 22 (3.91%) Marketing Automation
15 22 (3.91%) Waterfall
Programming Languages
1 55 (9.79%) SQL
2 39 (6.94%) JavaScript
3 25 (4.45%) XPath
4 21 (3.74%) Java
5 16 (2.85%) PHP
6 15 (2.67%) C#
7 9 (1.60%) Python
8 7 (1.25%) Apex Code
9 4 (0.71%) R
9 4 (0.71%) T-SQL
10 3 (0.53%) Shell Script
10 3 (0.53%) VB
11 2 (0.36%) SOQL
11 2 (0.36%) SOSL
12 1 (0.18%) ABAP
12 1 (0.18%) Assembly Language
12 1 (0.18%) Bash Shell
12 1 (0.18%) Embedded C
12 1 (0.18%) PHP 7
12 1 (0.18%) PowerShell
Qualifications
1 64 (11.39%) Degree
2 14 (2.49%) PMI Certification
2 14 (2.49%) PMP
3 10 (1.78%) SC Cleared
3 10 (1.78%) Security Cleared
4 6 (1.07%) CIMA
4 6 (1.07%) CISM
5 4 (0.71%) ACCA
6 3 (0.53%) Numerate Degree
7 2 (0.36%) Computer Science Degree
7 2 (0.36%) Master's Degree
7 2 (0.36%) PRINCE2 Certification
7 2 (0.36%) PRINCE2 Practitioner
8 1 (0.18%) CCIE
8 1 (0.18%) CIPD
8 1 (0.18%) CISA
8 1 (0.18%) Cisco Certification
8 1 (0.18%) CISSP
8 1 (0.18%) ISEB
8 1 (0.18%) MBA
Quality Assurance & Compliance
1 35 (6.23%) GDPR
2 15 (2.67%) Data Quality
3 7 (1.25%) ISO/IEC 27001
4 6 (1.07%) PMO
4 6 (1.07%) QA
5 5 (0.89%) PCI DSS
6 2 (0.36%) COBIT
6 2 (0.36%) ISO/IEC 20000
6 2 (0.36%) SLA
7 1 (0.18%) Cyber Essentials
7 1 (0.18%) GMP
7 1 (0.18%) Government Security Classifications
7 1 (0.18%) IFRS
7 1 (0.18%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
7 1 (0.18%) PA-DSS
System Software
1 6 (1.07%) Active Directory
2 2 (0.36%) Docker
2 2 (0.36%) VMware Infrastructure
3 1 (0.18%) Hyper-V
3 1 (0.18%) ProxySG
3 1 (0.18%) VMware ESXi
Systems Management
1 3 (0.53%) HP Quality Center
2 2 (0.36%) Ansible
2 2 (0.36%) Hadoop YARN
2 2 (0.36%) Oozie
2 2 (0.36%) Opscode Chef
2 2 (0.36%) Puppet
3 1 (0.18%) Kubernetes
3 1 (0.18%) Salt
3 1 (0.18%) SCCM
3 1 (0.18%) Systems Management Server (SMS)
3 1 (0.18%) vCenter Server
Vendors
1 122 (21.71%) SAP
2 55 (9.79%) Salesforce.com
3 51 (9.07%) Adobe
4 49 (8.72%) Microsoft
5 41 (7.30%) Google
6 38 (6.76%) Oracle
7 16 (2.85%) Salesforce Marketing Cloud
8 15 (2.67%) Facebook
8 15 (2.67%) Siebel
9 14 (2.49%) hybris
10 13 (2.31%) Twitter
11 12 (2.14%) Sitecore
12 11 (1.96%) Tableau
13 9 (1.60%) Marketo
14 7 (1.25%) Hootsuite
15 6 (1.07%) Pardot
15 6 (1.07%) Teradata
16 5 (0.89%) Apple
16 5 (0.89%) Mapbox
16 5 (0.89%) Optimizely