Period
to 31 October 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the South East. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 31 October 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > South East
6 months to
31 Oct 2020
Same period 2019 Same period 2018
Rank 55 94 85
Rank change year-on-year +39 -9 -23
Contract jobs citing Marketing 125 332 464
As % of all contract jobs advertised in the South East 3.47% 2.42% 2.80%
As % of the General category 10.18% 7.17% 8.37%
Number of daily rates quoted 68 184 284
Median daily rate £443 £379 £400
Median daily rate % change year-on-year +16.83% -5.31% -3.03%
10th Percentile £207 £148 £150
90th Percentile £614 £650 £578
England median daily rate £464 £450 £450
% change year-on-year +3.06% - +5.88%
Number of hourly rates quoted 7 10 14
Median hourly rate £22.50 £29.50 £34.00
Median hourly rate % change year-on-year -23.73% -13.24% +88.89%
10th Percentile £18.70 £17.90 £24.00
90th Percentile £27.50 £49.86 £57.00
England median hourly rate £25.00 £26.50 £25.00
% change year-on-year -5.66% +6.00% -7.68%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Contract vacancies with a requirement for common skills 1,228 4,630 5,542
As % of all contract IT jobs advertised in the South East 34.07% 33.75% 33.47%
Number of daily rates quoted 701 2,495 3,187
Median daily rate £450 £450 £438
Median daily rate % change year-on-year - +2.86% +2.94%
10th Percentile £231 £254 £255
90th Percentile £626 £625 £588
England median daily rate £500 £490 £475
% change year-on-year +2.04% +3.16% -
Number of hourly rates quoted 104 213 187
Median hourly rate £22.25 £26.00 £26.00
Median hourly rate % change year-on-year -14.42% - +41.73%
10th Percentile £10.25 £12.50 £12.58
90th Percentile £48.75 £49.95 £52.10
Median hourly rate £28.28 £22.00 £22.00
% change year-on-year +28.55% - -2.22%

Marketing
Job Vacancy Trend in the South East

Job postings citing Marketing as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Marketing in the South East

Marketing
Contractor Daily Rate Trend in the South East

3-month moving average daily rate quoted in jobs citing Marketing in the South East.

Daily rate trend for Marketing in the South East

Marketing
Daily Rate Histogram in the South East

Daily rate distribution for jobs citing Marketing in the South East over the 6 months to 31 October 2020.

Daily rate histogram for Marketing in the South East

Marketing
Contractor Hourly Rate Trend in the South East

3-month moving average hourly rates quoted in jobs citing Marketing in the South East.

Hourly rate trend for Marketing in the South East

Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the South East region over the 6 months to 31 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +28 43 £506 +34.80% 25
Hampshire +61 40 £522 +12.81% 22
Berkshire +1 17 £513 +43.86% 12
Buckinghamshire +43 16 £525 +40.00% 8
Surrey +25 13 £300 -20.00% 13
Oxfordshire +47 10 £463 +8.82% 5
West Sussex +31 7 £425 +66.67% 4
Kent +33 3 - - 4
East Sussex +22 2 £157 -49.76% 6
Marketing
England

For the 6 months to 31 October 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Marketing.

1 71 (56.80%) Digital Marketing
2 58 (46.40%) Finance
3 55 (44.00%) Telecoms
3 55 (44.00%) Manufacturing
3 55 (44.00%) Public Sector
4 53 (42.40%) Electronics
4 53 (42.40%) Business Intelligence
5 51 (40.80%) SAP
6 49 (39.20%) Programme Management
7 37 (29.60%) Agile Software Development
8 23 (18.40%) Analytics
9 21 (16.80%) CRM
10 20 (16.00%) NHS
11 18 (14.40%) Project Management
12 17 (13.60%) Stakeholder Management
13 16 (12.80%) Salesforce.com
13 16 (12.80%) Adobe
13 16 (12.80%) User Experience
14 15 (12.00%) Security Cleared
15 14 (11.20%) Google
15 14 (11.20%) Microsoft
16 12 (9.60%) Web Development
16 12 (9.60%) Continuous Improvement
16 12 (9.60%) Office 365
17 10 (8.00%) JIRA
17 10 (8.00%) Google Analytics
18 9 (7.20%) Degree
18 9 (7.20%) Analytical Skills
18 9 (7.20%) Decision-Making
18 9 (7.20%) Business Case

Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (5.60%) SharePoint
2 6 (4.80%) Confluence
3 5 (4.00%) CMS
4 4 (3.20%) Adobe Experience Manager
5 1 (0.80%) Drupal
5 1 (0.80%) IIS
5 1 (0.80%) SilverStripe
5 1 (0.80%) WordPress
Applications
1 5 (4.00%) Microsoft Office
2 4 (3.20%) Microsoft Excel
2 4 (3.20%) Microsoft PowerPoint
2 4 (3.20%) MS Visio
3 1 (0.80%) Adobe Creative Suite
3 1 (0.80%) InDesign
3 1 (0.80%) Microsoft Project
Business Applications
1 1 (0.80%) Dynamics CRM
1 1 (0.80%) Dynamics GP
1 1 (0.80%) NetSuite
1 1 (0.80%) Oracle Payroll
1 1 (0.80%) Salesforce.com CRM
Cloud Services
1 12 (9.60%) Office 365
2 10 (8.00%) Google Analytics
3 6 (4.80%) Azure
3 6 (4.80%) Power Platform
4 5 (4.00%) AWS
5 3 (2.40%) Adobe Analytics
5 3 (2.40%) AWS CloudFormation
5 3 (2.40%) Azure Active Directory
5 3 (2.40%) OneDrive
5 3 (2.40%) WhatsApp
5 3 (2.40%) Yammer
6 2 (1.60%) GCP
6 2 (1.60%) GitHub
6 2 (1.60%) Salesforce Service Cloud
7 1 (0.80%) Amazon ECS
7 1 (0.80%) Azure Data Factory
7 1 (0.80%) Dynamics 365
7 1 (0.80%) PaaS
7 1 (0.80%) SaaS
Communications & Networking
1 2 (1.60%) Extranet
1 2 (1.60%) Internet
2 1 (0.80%) 5G
2 1 (0.80%) SMS
Database & Business Intelligence
1 4 (3.20%) Data Warehouse
2 3 (2.40%) Data Lake
2 3 (2.40%) Electronic Patient Records
2 3 (2.40%) Power BI
2 3 (2.40%) SQL Server
2 3 (2.40%) SQL Server Integration Services
3 2 (1.60%) SQL Server Reporting Services
4 1 (0.80%) Apache Cassandra
4 1 (0.80%) Big Data
4 1 (0.80%) PostgreSQL
4 1 (0.80%) SQL Server 2008
4 1 (0.80%) SQL Server 2012
4 1 (0.80%) SQL Server Analysis Services
4 1 (0.80%) Tableau
Development Applications
1 10 (8.00%) JIRA
2 2 (1.60%) Jenkins
3 1 (0.80%) Cucumber
3 1 (0.80%) Git (software)
3 1 (0.80%) GitLab
3 1 (0.80%) Gradle
3 1 (0.80%) Sonatype Nexus
3 1 (0.80%) Team Foundation Server
3 1 (0.80%) Visual Studio
General
1 58 (46.40%) Finance
2 55 (44.00%) Manufacturing
2 55 (44.00%) Public Sector
2 55 (44.00%) Telecoms
3 53 (42.40%) Electronics
4 4 (3.20%) Advertising
5 2 (1.60%) Publishing
5 2 (1.60%) Retail
6 1 (0.80%) Automotive
6 1 (0.80%) Banking
6 1 (0.80%) Billing
6 1 (0.80%) Fire and Rescue
6 1 (0.80%) German Language
6 1 (0.80%) Legal
6 1 (0.80%) Local Government
6 1 (0.80%) Military
Job Titles
1 14 (11.20%) Project Manager
2 13 (10.40%) Architect
3 11 (8.80%) Consultant
4 10 (8.00%) Analyst
5 8 (6.40%) Web Manager
6 7 (5.60%) Business Analyst
6 7 (5.60%) Developer
6 7 (5.60%) Solutions Architect
7 6 (4.80%) Designer
7 6 (4.80%) Development Manager
7 6 (4.80%) IT Manager
7 6 (4.80%) Web Development Manager
8 4 (3.20%) Administrator
8 4 (3.20%) Cloud Consultant
8 4 (3.20%) Digital Project Manager
8 4 (3.20%) IT Analyst
8 4 (3.20%) IT Support
8 4 (3.20%) NHS Project Manager
8 4 (3.20%) Oracle Consultant
8 4 (3.20%) Service Manager
Libraries, Frameworks & Software Standards
1 7 (5.60%) CSS
1 7 (5.60%) HTML
2 4 (3.20%) J2EE
2 4 (3.20%) Visualforce
2 4 (3.20%) Web Services
3 3 (2.40%) .NET
4 2 (1.60%) .NET Framework
4 2 (1.60%) ASP.NET Web Forms
4 2 (1.60%) jQuery
4 2 (1.60%) JSON
4 2 (1.60%) Middleware
4 2 (1.60%) Twitter Bootstrap
5 1 (0.80%) .NET Core
5 1 (0.80%) ASP.NET Web API
5 1 (0.80%) CSS3
5 1 (0.80%) HTML5
5 1 (0.80%) Oracle Fusion
5 1 (0.80%) PySpark
5 1 (0.80%) Razor View Engine
Miscellaneous
1 20 (16.00%) NHS
2 16 (12.80%) User Experience
3 9 (7.20%) Analytical Skills
4 6 (4.80%) Life Science
5 5 (4.00%) Social Media
6 3 (2.40%) Blog
6 3 (2.40%) Replication
7 2 (1.60%) Client/Server
7 2 (1.60%) Digital Media
7 2 (1.60%) FMCG
7 2 (1.60%) PACS
7 2 (1.60%) SystemC
8 1 (0.80%) Data Centre
8 1 (0.80%) Data Structures
8 1 (0.80%) Enterprise Software
8 1 (0.80%) Enterprise Storage
8 1 (0.80%) Hybrid Cloud
8 1 (0.80%) Over-the-Top Content
8 1 (0.80%) Reference Data
8 1 (0.80%) Virtual Team
Operating Systems
1 7 (5.60%) Windows
2 3 (2.40%) Linux
2 3 (2.40%) Windows 10
2 3 (2.40%) Windows Server
3 2 (1.60%) Windows 7
4 1 (0.80%) Android
4 1 (0.80%) Apple iOS
4 1 (0.80%) Unix
Processes & Methodologies
1 71 (56.80%) Digital Marketing
2 53 (42.40%) Business Intelligence
3 49 (39.20%) Programme Management
4 37 (29.60%) Agile Software Development
5 23 (18.40%) Analytics
6 21 (16.80%) CRM
7 18 (14.40%) Project Management
8 17 (13.60%) Stakeholder Management
9 12 (9.60%) Continuous Improvement
9 12 (9.60%) Web Development
10 9 (7.20%) Business Case
10 9 (7.20%) Decision-Making
11 8 (6.40%) Requirements Gathering
12 7 (5.60%) Marketing Strategy
12 7 (5.60%) Problem-Solving
12 7 (5.60%) Project Delivery
13 6 (4.80%) Business Transformation
13 6 (4.80%) Data Management
13 6 (4.80%) Pay per click
13 6 (4.80%) Strategic Thinking
Programming Languages
1 6 (4.80%) Python
2 5 (4.00%) JavaScript
2 5 (4.00%) SQL
3 4 (3.20%) Apex Code
4 3 (2.40%) C
4 3 (2.40%) PowerShell
5 2 (1.60%) C#
5 2 (1.60%) Java
6 1 (0.80%) Bash Shell
6 1 (0.80%) PHP
6 1 (0.80%) PL/SQL
6 1 (0.80%) R
6 1 (0.80%) T-SQL
Qualifications
1 15 (12.00%) Security Cleared
2 9 (7.20%) Degree
3 8 (6.40%) SC Cleared
4 7 (5.60%) DV Cleared
5 3 (2.40%) APMP
6 2 (1.60%) MBA
7 1 (0.80%) CISSP
7 1 (0.80%) ITIL Certification
7 1 (0.80%) Master's Degree
7 1 (0.80%) PhD
7 1 (0.80%) PMP
Quality Assurance & Compliance
1 3 (2.40%) GDPR
1 3 (2.40%) SLA
2 2 (1.60%) QA
3 1 (0.80%) Data Quality
System Software
1 3 (2.40%) Active Directory
1 3 (2.40%) Docker
Systems Management
1 5 (4.00%) Kubernetes
2 3 (2.40%) Microsoft Intune
2 3 (2.40%) Terraform
3 1 (0.80%) Ansible
3 1 (0.80%) Opscode Chef
3 1 (0.80%) Packer
3 1 (0.80%) Puppet
3 1 (0.80%) Single Sign-On
Vendors
1 51 (40.80%) SAP
2 16 (12.80%) Adobe
2 16 (12.80%) Salesforce.com
3 14 (11.20%) Google
3 14 (11.20%) Microsoft
4 5 (4.00%) Oracle
5 4 (3.20%) ClickTale
5 4 (3.20%) Pardot
5 4 (3.20%) Salesforce Marketing Cloud
6 3 (2.40%) CA
7 2 (1.60%) BiZZdesign
7 2 (1.60%) BT
7 2 (1.60%) DoubleClick
7 2 (1.60%) Facebook
7 2 (1.60%) Pega
8 1 (0.80%) Databricks
8 1 (0.80%) DocuSign
8 1 (0.80%) Optimizely
8 1 (0.80%) Tealium
8 1 (0.80%) Zoho