Period
to 21 September 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the South East. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 21 September 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > South East
6 months to
21 Sep 2017
Same period 2016 Same period 2015
Rank 54 65 61
Rank change year-on-year +11 -4 -8
Contract jobs citing Marketing 598 533 627
As % of all contract IT jobs advertised in the South East 3.65% 3.05% 3.27%
As % of the General category 10.19% 9.59% 9.30%
Number of daily rates quoted 348 331 371
South East median daily rate £425 £375 £355
Median daily rate % change year-on-year +13.33% +5.63% +1.43%
10th Percentile £209 £188 £185
90th Percentile £550 £538 £500
England median daily rate £425 £400 £375
% change year-on-year +6.25% +6.67% +7.14%
Number of hourly rates quoted 28 37 22
South East median hourly rate £19.00 £17.50 £17.75
Median hourly rate % change year-on-year +8.57% -1.41% -1.39%
10th Percentile £14.00 £12.23 £13.75
90th Percentile £38.45 £34.50 £42.20
England median hourly rate £21.50 £19.61 £20.96
% change year-on-year +9.64% -6.42% -4.75%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Contract vacancies with a requirement for common skills 5867 5559 6739
As % of all contract IT jobs advertised in the South East 35.83% 31.81% 35.10%
Number of daily rates quoted 3248 3185 3762
South East median daily rate £420 £410 £400
Median daily rate % change year-on-year +2.44% +2.50% +6.67%
10th Percentile £250 £231 £238
90th Percentile £570 £575 £538
England median daily rate £475 £450 £430
% change year-on-year +5.56% +4.65% +1.18%
Number of hourly rates quoted 206 217 208
South East median hourly rate £21.88 £20.50 £20.00
Median hourly rate % change year-on-year +6.71% +2.50% -
10th Percentile £12.10 £11.00 £10.75
90th Percentile £50.00 £47.20 £48.75
England median hourly rate £25.50 £24.41 £23.00
% change year-on-year +4.47% +6.13% +2.22%

Marketing
Job Vacancy Trend in the South East

Job postings citing Marketing as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Marketing in the South East

Marketing
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the South East.

Contractor daily rate trend for Marketing in the South East

Marketing
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Marketing in the South East over the 6 months to 21 September 2017.

Contractor daily rate histogram for Marketing in the South East

Marketing
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the South East.

Contractor hourly rate trend for Marketing in the South East

Marketing
Contractor Hourly Rate Histogram in the South East

The hourly rate distribution of IT jobs citing Marketing in the South East over the 6 months to 21 September 2017.

Contractor hourly rate histogram for Marketing in the South East

Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the South East region over the 6 months to 21 September 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -1 335 £425 +17.24% 62
Berkshire +4 251 £425 +21.43% 32
Surrey +11 85 £363 -3.33% 37
Buckinghamshire -37 67 £425 +6.25% 16
Hampshire +9 60 £475 +11.76% 19
West Sussex +34 35 £436 +9.00% 3
Kent +6 21 £388 +72.22% 5
East Sussex +14 17 £325 -18.75% 5
Oxfordshire +12 17 £375 +25.00% 14
Middlesex +13 11 £213 -56.41%
Sussex -8 1 £475 +18.75%
Marketing
England

For the 6 months to 21 September 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Marketing.

1 223 (37.29%) Finance
2 201 (33.61%) Digital Marketing
3 158 (26.42%) Telecoms
4 151 (25.25%) Business Intelligence
5 142 (23.75%) SAP
6 133 (22.24%) Agile Software Development
7 125 (20.90%) Programme Management
7 125 (20.90%) Electronics
8 113 (18.90%) Manufacturing
9 89 (14.88%) Analytics
10 88 (14.72%) Project Management
11 86 (14.38%) Analytical Skills
12 77 (12.88%) CRM
13 73 (12.21%) Microsoft Excel
14 68 (11.37%) Degree
15 63 (10.54%) Stakeholder Management
16 60 (10.03%) Microsoft
17 58 (9.70%) E-Commerce
18 54 (9.03%) HTML
19 52 (8.70%) Social Media
20 49 (8.19%) Adobe
21 46 (7.69%) Salesforce.com
22 45 (7.53%) Retail
23 44 (7.36%) SQL
24 43 (7.19%) CSS
25 41 (6.86%) SEO
26 40 (6.69%) XML
27 39 (6.52%) Oracle
28 36 (6.02%) Maven
29 35 (5.85%) Content Management

Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (4.85%) CMS
2 19 (3.18%) SharePoint
3 9 (1.51%) Drupal
4 7 (1.17%) Confluence
5 6 (1.00%) Adobe Experience Manager
5 6 (1.00%) MS Project Server
6 5 (0.84%) Mule
7 4 (0.67%) Apache
7 4 (0.67%) JBoss
7 4 (0.67%) Mule ESB
8 3 (0.50%) Apache Spark
8 3 (0.50%) MS Exchange
8 3 (0.50%) WordPress
9 2 (0.33%) Exchange Server 2010
9 2 (0.33%) nginx
9 2 (0.33%) SAS
9 2 (0.33%) Sitecore CMS
9 2 (0.33%) WildFly
10 1 (0.17%) Captiva
10 1 (0.17%) WebSphere
Applications
1 73 (12.21%) Microsoft Excel
2 31 (5.18%) Microsoft PowerPoint
3 29 (4.85%) Microsoft Office
4 17 (2.84%) Photoshop
5 16 (2.68%) Microsoft Project
6 8 (1.34%) Adobe Creative Suite
7 5 (0.84%) MS Visio
8 4 (0.67%) Adobe Premiere
9 3 (0.50%) Adobe Illustrator
10 2 (0.33%) Spreadsheet
10 2 (0.33%) SPSS
11 1 (0.17%) InDesign
11 1 (0.17%) OmniGraffle
11 1 (0.17%) OrCAD
11 1 (0.17%) SPSS Modeler
Business Applications
1 15 (2.51%) Adobe Campaign
2 11 (1.84%) Eloqua
2 11 (1.84%) NetSuite
2 11 (1.84%) WebTrends
3 9 (1.51%) SAP Hybris
4 8 (1.34%) Dynamics CRM
5 4 (0.67%) Sprinklr
6 3 (0.50%) Lawson
7 2 (0.33%) FastStats
7 2 (0.33%) Radian6
7 2 (0.33%) Salesforce.com CRM
7 2 (0.33%) SAP BPC
7 2 (0.33%) SAP Business One
7 2 (0.33%) Unica
8 1 (0.17%) Oracle BRM
8 1 (0.17%) Oracle EBS R12
8 1 (0.17%) SAP CRM
8 1 (0.17%) SAP IS-U
8 1 (0.17%) SAP S/4HANA
8 1 (0.17%) Social Studio
Cloud Services
1 17 (2.84%) Microsoft Azure
2 16 (2.68%) Google Analytics
3 14 (2.34%) Office 365
4 8 (1.34%) Amazon AWS
5 7 (1.17%) Adobe Analytics
5 7 (1.17%) Silverpop
6 6 (1.00%) FinancialForce.com
6 6 (1.00%) GitHub
6 6 (1.00%) SaaS
6 6 (1.00%) Salesforce Sales Cloud
6 6 (1.00%) Salesforce Service Cloud
7 4 (0.67%) Amazon EC2
8 3 (0.50%) Azure Active Directory
8 3 (0.50%) Yammer
9 2 (0.33%) AdWords
9 2 (0.33%) Amazon SQS
9 2 (0.33%) AWS Lambda
9 2 (0.33%) Firebase
9 2 (0.33%) Google Tag Manager
9 2 (0.33%) npm
Communications & Networking
1 11 (1.84%) Firewall
2 8 (1.34%) Internet
2 8 (1.34%) Intranet
2 8 (1.34%) VPN
3 7 (1.17%) MPLS
4 6 (1.00%) BGP
4 6 (1.00%) TCP/IP
5 5 (0.84%) IPv6
5 5 (0.84%) Multicast
5 5 (0.84%) OSPF
5 5 (0.84%) WAN
6 4 (0.67%) 3GPP
6 4 (0.67%) Diameter Protocol
6 4 (0.67%) LAN
6 4 (0.67%) LDAP
6 4 (0.67%) Network Security
6 4 (0.67%) Skype
6 4 (0.67%) Value-Added Service
7 3 (0.50%) 4G
7 3 (0.50%) Wireless
Database & Business Intelligence
1 21 (3.51%) Big Data
2 18 (3.01%) Data Warehouse
3 13 (2.17%) Power BI
3 13 (2.17%) SQL Server
4 7 (1.17%) Oracle Reports
5 6 (1.00%) Data Mining
5 6 (1.00%) Hadoop
5 6 (1.00%) MySQL
6 5 (0.84%) SQL Server Integration Services
7 4 (0.67%) Relational Database
8 3 (0.50%) BusinessObjects
8 3 (0.50%) Electronic Patient Records
8 3 (0.50%) Impala
8 3 (0.50%) SQL Server 2008
8 3 (0.50%) SQL Server 2012
9 2 (0.33%) Data Lake
9 2 (0.33%) Oracle ODI
9 2 (0.33%) Parquet
9 2 (0.33%) SQL Server 2016
9 2 (0.33%) Sqoop
Development Applications
1 36 (6.02%) Maven
2 12 (2.01%) JIRA
3 6 (1.00%) Dreamweaver
3 6 (1.00%) Git (software)
4 5 (0.84%) Visual Studio
5 4 (0.67%) Subversion
6 3 (0.50%) Jenkins
6 3 (0.50%) Talend Open Studio
7 2 (0.33%) Bitbucket
7 2 (0.33%) Bower
7 2 (0.33%) Gradle
7 2 (0.33%) Grunt
7 2 (0.33%) gulp
7 2 (0.33%) Rational DOORS
7 2 (0.33%) Selenium
7 2 (0.33%) Team Foundation Server
8 1 (0.17%) Axure RP
8 1 (0.17%) Protractor
8 1 (0.17%) SpecFlow
8 1 (0.17%) WebDriver
General
1 223 (37.29%) Finance
2 158 (26.42%) Telecoms
3 125 (20.90%) Electronics
4 113 (18.90%) Manufacturing
5 45 (7.53%) Retail
6 23 (3.85%) Advertising
7 20 (3.34%) Publishing
8 18 (3.01%) Legal
9 13 (2.17%) Pharmaceutical
10 11 (1.84%) Banking
11 8 (1.34%) German Language
12 7 (1.17%) Brand Awareness
12 7 (1.17%) Financial Institution
13 6 (1.00%) Billing
14 3 (0.50%) Games
14 3 (0.50%) General Ledger
15 2 (0.33%) Automotive
15 2 (0.33%) French Language
15 2 (0.33%) Military
15 2 (0.33%) Retail Banking
Job Titles
1 104 (17.39%) Analyst
2 60 (10.03%) Developer
3 55 (9.20%) Project Manager
4 52 (8.70%) Consultant
5 45 (7.53%) Business Analyst
6 43 (7.19%) Marketing Manager
7 38 (6.35%) Architect
8 31 (5.18%) XML Consultant
8 31 (5.18%) XML Specialist
9 21 (3.51%) Designer
10 19 (3.18%) Marketing Analyst
11 18 (3.01%) CRM Analyst
11 18 (3.01%) Digital Analyst
12 17 (2.84%) Marketing Specialist
13 16 (2.68%) Digital Project Manager
13 16 (2.68%) Programme Manager
13 16 (2.68%) Solutions Architect
14 15 (2.51%) Campaign Manager
15 14 (2.34%) Administrator
16 13 (2.17%) CRM Business Analyst
Libraries, Frameworks & Software Standards
1 54 (9.03%) HTML
2 43 (7.19%) CSS
3 40 (6.69%) XML
4 33 (5.52%) JSON
5 31 (5.18%) JSON Schema
5 31 (5.18%) Swagger
5 31 (5.18%) WireMock
5 31 (5.18%) XSLT
6 19 (3.18%) HTML5
7 17 (2.84%) .NET
8 11 (1.84%) SOAP
9 10 (1.67%) AngularJS
9 10 (1.67%) ASP.NET
9 10 (1.67%) REST
10 8 (1.34%) jQuery
11 7 (1.17%) CSS3
11 7 (1.17%) Web Services
12 6 (1.00%) Visualforce
13 5 (0.84%) LAMP
13 5 (0.84%) Mason
Miscellaneous
1 86 (14.38%) Analytical Skills
2 52 (8.70%) Social Media
3 31 (5.18%) Greenfield Project
3 31 (5.18%) User Experience
4 13 (2.17%) Marketing Technology
4 13 (2.17%) Mobile App
4 13 (2.17%) Virtual Team
5 11 (1.84%) Digital Media
5 11 (1.84%) FMCG
6 10 (1.67%) Management Information System
7 9 (1.51%) NHS
8 8 (1.34%) Computer Science
9 7 (1.17%) Enterprise Software
10 6 (1.00%) Data Centre
11 5 (0.84%) Blog
12 4 (0.67%) Data Structures
13 3 (0.50%) Graphic Design
13 3 (0.50%) Infotainment
13 3 (0.50%) Replication
13 3 (0.50%) W3C
Operating Systems
1 14 (2.34%) Linux
2 13 (2.17%) Windows
3 6 (1.00%) Apple iOS
3 6 (1.00%) Windows 10
4 5 (0.84%) Unix
5 4 (0.67%) Android
6 3 (0.50%) Windows Server
7 2 (0.33%) CentOS
7 2 (0.33%) Oracle Linux
7 2 (0.33%) Red Hat Enterprise Linux
7 2 (0.33%) Ubuntu
Processes & Methodologies
1 201 (33.61%) Digital Marketing
2 151 (25.25%) Business Intelligence
3 133 (22.24%) Agile Software Development
4 125 (20.90%) Programme Management
5 89 (14.88%) Analytics
6 88 (14.72%) Project Management
7 77 (12.88%) CRM
8 63 (10.54%) Stakeholder Management
9 58 (9.70%) E-Commerce
10 41 (6.86%) SEO
11 35 (5.85%) Content Management
12 34 (5.69%) Business Analysis
13 31 (5.18%) API Design
14 28 (4.68%) Migration
15 26 (4.35%) Marketing Strategy
16 23 (3.85%) Scrum
17 22 (3.68%) Data Management
17 22 (3.68%) Marketing Automation
17 22 (3.68%) Waterfall
18 21 (3.51%) Change Management
Programming Languages
1 44 (7.36%) SQL
2 34 (5.69%) JavaScript
3 31 (5.18%) XPath
4 21 (3.51%) Java
5 10 (1.67%) C#
5 10 (1.67%) PHP
6 9 (1.51%) Python
7 7 (1.17%) Apex Code
8 5 (0.84%) Shell Script
8 5 (0.84%) T-SQL
9 3 (0.50%) C
9 3 (0.50%) R
9 3 (0.50%) VB
10 2 (0.33%) VBA
11 1 (0.17%) ActionScript
11 1 (0.17%) Go
11 1 (0.17%) Groovy
11 1 (0.17%) Perl
11 1 (0.17%) SOQL
11 1 (0.17%) SOSL
Qualifications
1 68 (11.37%) Degree
2 20 (3.34%) Security Cleared
3 18 (3.01%) SC Cleared
4 14 (2.34%) PMI Certification
4 14 (2.34%) PMP
5 7 (1.17%) CIMA
6 6 (1.00%) CCIE
6 6 (1.00%) Cisco Certification
6 6 (1.00%) CISM
7 5 (0.84%) ACCA
7 5 (0.84%) CCIP
7 5 (0.84%) CCNP
8 3 (0.50%) ISEB
8 3 (0.50%) Master's Degree
8 3 (0.50%) Six Sigma Black Belt
9 2 (0.33%) CFA
9 2 (0.33%) DV Cleared
10 1 (0.17%) MBA
10 1 (0.17%) NVQ Level 3
10 1 (0.17%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 29 (4.85%) GDPR
2 15 (2.51%) Data Quality
3 12 (2.01%) QA
4 5 (0.84%) ISO/IEC 27001
4 5 (0.84%) PMO
5 3 (0.50%) HL7
5 3 (0.50%) JSP 440
5 3 (0.50%) PCI DSS
6 2 (0.33%) ISO/IEC 20000
6 2 (0.33%) SLA
7 1 (0.17%) COBIT
7 1 (0.17%) Cyber Essentials
7 1 (0.17%) GMP
7 1 (0.17%) Government Security Classifications
7 1 (0.17%) IFRS
7 1 (0.17%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
System Software
1 11 (1.84%) Active Directory
2 2 (0.33%) VMware Infrastructure
3 1 (0.17%) Docker
3 1 (0.17%) ProxySG
Systems Management
1 3 (0.50%) HP Quality Center
2 2 (0.33%) Ansible
2 2 (0.33%) Hadoop YARN
2 2 (0.33%) Oozie
2 2 (0.33%) Opscode Chef
2 2 (0.33%) Puppet
3 1 (0.17%) Kubernetes
3 1 (0.17%) SCCM
Vendors
1 142 (23.75%) SAP
2 60 (10.03%) Microsoft
3 49 (8.19%) Adobe
4 46 (7.69%) Salesforce.com
5 39 (6.52%) Oracle
6 27 (4.52%) Google
7 16 (2.68%) Siebel
8 13 (2.17%) Salesforce Marketing Cloud
9 11 (1.84%) hybris
9 11 (1.84%) Sitecore
10 10 (1.67%) Facebook
10 10 (1.67%) Tableau
11 9 (1.51%) Marketo
11 9 (1.51%) Pega
12 8 (1.34%) Cisco
13 7 (1.17%) Hootsuite
13 7 (1.17%) Huawei
13 7 (1.17%) Optimizely
14 6 (1.00%) Twitter
15 5 (0.84%) Teradata