Period
to 25 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 25 November 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
England > South East
6 months to
25 Nov 2017
Same period 2016 Same period 2015
Rank 464 463 552
Rank change year-on-year -1 +89 -24
Permanent jobs citing Web Analytics 82 129 107
As % of all permanent IT jobs advertised in the South East 0.27% 0.37% 0.25%
As % of the Processes & Methodologies category 0.31% 0.42% 0.29%
Number of salaries quoted 70 81 99
South East median annual salary £35,000 £45,000 £45,000
Median salary % change year-on-year -22.22% - +5.88%
10th Percentile £26,250 £32,000 £21,250
90th Percentile £49,625 £76,250 £57,500
England median annual salary £42,500 £47,500 £45,000
% change year-on-year -10.53% +5.56% +5.88%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Permanent vacancies with a requirement for process or methodology skills 26818 30624 37249
As % of all permanent IT jobs advertised in the South East 87.47% 87.41% 87.01%
Number of salaries quoted 22068 25393 30802
South East median annual salary £45,000 £45,000 £45,000
10th Percentile £27,500 £27,500 £26,250
90th Percentile £68,750 £68,750 £67,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Web Analytics
Job Vacancy Trend in the South East

Job postings citing Web Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Web Analytics in the South East

Web Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in the South East.

Salary trend for Web Analytics in the South East

Web Analytics
Salary Histogram in the South East

The salary distribution of IT jobs citing Web Analytics in the South East over the 6 months to 25 November 2017.

Salary histogram for Web Analytics in the South East

Web Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the South East region over the 6 months to 25 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire +12 37 £35,000 -41.67% 4
Thames Valley +20 22 £47,500 +8.57% 8
Surrey +14 22 £31,250 -19.35% 4
Berkshire +54 15 £51,250 +13.89% 4
Buckinghamshire +1 7 £43,500 +16.00%
East Sussex -17 1 £35,000 -50.00% 3
Web Analytics
England

For the 6 months to 25 November 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Web Analytics.

1 82 (100.00%) Analytics
2 52 (63.41%) Google
2 52 (63.41%) Marketing
3 48 (58.54%) HTML
3 48 (58.54%) CSS
4 43 (52.44%) JavaScript
5 30 (36.59%) B2B
6 27 (32.93%) SQL
7 26 (31.71%) Google Analytics
8 25 (30.49%) .NET
8 25 (30.49%) B2B Marketing
9 24 (29.27%) Twitter Bootstrap
9 24 (29.27%) ASP.NET Web API
9 24 (29.27%) Sass
9 24 (29.27%) LESS
9 24 (29.27%) AngularJS
9 24 (29.27%) API Integration
9 24 (29.27%) ASP.NET MVC
9 24 (29.27%) SaaS
9 24 (29.27%) ASP.NET
9 24 (29.27%) C#
9 24 (29.27%) HP
9 24 (29.27%) MVC
9 24 (29.27%) jQuery
10 22 (26.83%) Agile Software Development
11 18 (21.95%) Omniture
11 18 (21.95%) WebTrends
12 17 (20.73%) Adobe Analytics
13 15 (18.29%) Adobe
14 12 (14.63%) E-Commerce

Web Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (10.98%) CMS
2 6 (7.32%) Adobe Experience Manager
3 5 (6.10%) Drupal
3 5 (6.10%) Joomla!
3 5 (6.10%) WordPress
4 3 (3.66%) SAS
5 2 (2.44%) Apache Solr
6 1 (1.22%) Apache Pig
6 1 (1.22%) Apache Spark
Applications
1 8 (9.76%) Photoshop
2 7 (8.54%) Microsoft Excel
2 7 (8.54%) Microsoft Office
Business Applications
1 18 (21.95%) WebTrends
2 3 (3.66%) SessionCam
Cloud Services
1 26 (31.71%) Google Analytics
2 24 (29.27%) SaaS
3 17 (20.73%) Adobe Analytics
4 2 (2.44%) AdWords
5 1 (1.22%) Amazon AWS
5 1 (1.22%) Google Tag Manager
5 1 (1.22%) Microsoft Azure
Communications & Networking
1 9 (10.98%) Firewall
Database & Business Intelligence
1 5 (6.10%) Big Data
2 3 (3.66%) Hadoop
3 2 (2.44%) Apache Hive
3 2 (2.44%) Endeca
3 2 (2.44%) SQL Server
3 2 (2.44%) SQL Server Reporting Services
4 1 (1.22%) HBase
4 1 (1.22%) NoSQL
4 1 (1.22%) Power BI
4 1 (1.22%) QlikView
4 1 (1.22%) SAS EBI
4 1 (1.22%) Spotfire
4 1 (1.22%) Text Mining
Development Applications
1 3 (3.66%) Axure RP
General
1 52 (63.41%) Marketing
2 7 (8.54%) Finance
2 7 (8.54%) Retail
3 5 (6.10%) Telecoms
4 3 (3.66%) Advertising
5 1 (1.22%) Automotive
5 1 (1.22%) Banking
Job Titles
1 24 (29.27%) .NET Developer
1 24 (29.27%) Developer
2 17 (20.73%) Analyst
2 17 (20.73%) ASP.NET Developer
2 17 (20.73%) ASP.NET MVC Developer
2 17 (20.73%) C# .NET Developer
2 17 (20.73%) C# ASP.NET Developer
2 17 (20.73%) C# Developer
3 16 (19.51%) JavaScript Developer
4 11 (13.41%) IT Support
5 10 (12.20%) Network Support
6 9 (10.98%) .NET Software Developer
6 9 (10.98%) Software Developer
7 8 (9.76%) Junior
8 7 (8.54%) Junior .NET Developer
8 7 (8.54%) Junior .NET Software Developer
8 7 (8.54%) Junior Developer
8 7 (8.54%) Junior Software Developer
9 6 (7.32%) Analytics Manager
9 6 (7.32%) Web Analyst
Libraries, Frameworks & Software Standards
1 48 (58.54%) CSS
1 48 (58.54%) HTML
2 25 (30.49%) .NET
3 24 (29.27%) AngularJS
3 24 (29.27%) ASP.NET
3 24 (29.27%) ASP.NET MVC
3 24 (29.27%) ASP.NET Web API
3 24 (29.27%) jQuery
3 24 (29.27%) LESS
3 24 (29.27%) Sass
3 24 (29.27%) Twitter Bootstrap
4 4 (4.88%) Apache Flex
4 4 (4.88%) CSS3
4 4 (4.88%) HTML5
4 4 (4.88%) JSP
5 1 (1.22%) COM
Miscellaneous
1 10 (12.20%) User Experience
2 9 (10.98%) Analytical Skills
3 6 (7.32%) Social Media
4 5 (6.10%) Graphic Design
5 4 (4.88%) Blog
5 4 (4.88%) Handset
6 3 (3.66%) Computer Science
7 2 (2.44%) Credit Risk
7 2 (2.44%) Minimum Viable Product
7 2 (2.44%) Taxonomies
8 1 (1.22%) Algorithms
8 1 (1.22%) Analytical Mindset
8 1 (1.22%) Management Information System
8 1 (1.22%) Smartphone
8 1 (1.22%) Virtual Team
Operating Systems
1 11 (13.41%) Windows
1 11 (13.41%) Windows Server
Processes & Methodologies
1 82 (100.00%) Analytics
2 30 (36.59%) B2B
3 25 (30.49%) B2B Marketing
4 24 (29.27%) API Integration
4 24 (29.27%) MVC
5 22 (26.83%) Agile Software Development
6 12 (14.63%) E-Commerce
7 11 (13.41%) Web Development
8 10 (12.20%) Content Management
8 10 (12.20%) Pay per click
9 9 (10.98%) Business Intelligence
9 9 (10.98%) Digital Marketing
10 8 (9.76%) Wireframes
11 7 (8.54%) SEO
12 6 (7.32%) CRM
12 6 (7.32%) Online Marketing
13 5 (6.10%) Digital Analytics
13 5 (6.10%) Search Engine Marketing
13 5 (6.10%) Typography
13 5 (6.10%) Web Design
Programming Languages
1 43 (52.44%) JavaScript
2 27 (32.93%) SQL
3 24 (29.27%) C#
4 7 (8.54%) Python
5 6 (7.32%) R
6 4 (4.88%) Java
6 4 (4.88%) PL/SQL
7 2 (2.44%) T-SQL
8 1 (1.22%) C
8 1 (1.22%) VBA
Qualifications
1 9 (10.98%) CCNA
1 9 (10.98%) CCNP
1 9 (10.98%) Cisco Certification
2 2 (2.44%) Analytics IQ
2 2 (2.44%) Degree
3 1 (1.22%) CBAP
3 1 (1.22%) IIBA
3 1 (1.22%) ISEB
Quality Assurance & Compliance
1 1 (1.22%) Data Quality
1 1 (1.22%) SLA
Vendors
1 52 (63.41%) Google
2 24 (29.27%) HP
3 18 (21.95%) Omniture
4 15 (18.29%) Adobe
5 8 (9.76%) Microsoft
5 8 (9.76%) Tableau
6 5 (6.10%) Facebook
6 5 (6.10%) Twitter
7 3 (3.66%) Capita
7 3 (3.66%) Maxymiser
7 3 (3.66%) MicroStrategy
7 3 (3.66%) Optimizely
8 2 (2.44%) Coremetrics
8 2 (2.44%) Hitwise
9 1 (1.22%) Hootsuite