The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 3 months to 22 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
22 Mar 2017
Same period 2016 Same period 2015
Web Analytics
England / South East
Rank 389 420 385
Rank change year-on-year +31 -35  
Permanent jobs citing Web Analytics 11 37 75
As % of all permanent IT jobs advertised in the South East 0.074% 0.19% 0.37%
As % of the Processes & Methodologies category 0.086% 0.22% 0.43%
Number of salaries quoted 8 35 63
Median salary £32,500 £40,000 £44,367
Median salary % change year-on-year -18.75% -9.84%  
90% offered a salary of more than £30,000 £27,500 £35,000
10% offered a salary of more than £48,750 £60,000 £62,300
UK excluding London median salary £40,000 £40,000 £41,000
% change year-on-year - -2.43%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for process and methodology skills.

Process & Methodology Skills
South East
Permanent job vacancies with a requirement for process and methodology skills 12756 16734 17417
As % of all permanent IT job vacancies advertised in the South East 86.17% 87.12% 85.75%
Number of salaries quoted 10432 14121 13921
Median salary £47,500 £47,500 £45,000
Median salary % change year-on-year - +5.55%  
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £67,500 £67,500 £68,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Web Analytics
Job Vacancy Trend in the South East

The job posting trend of jobs advertised in the South East citing Web Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in the South East

Web Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in the South East.

Salary trend for Web Analytics in the South East

Web Analytics
Salary Histogram in the South East

The salary distribution of IT jobs citing Web Analytics in the South East over the 3 months to 22 March 2017.

Salary histogram for Web Analytics in the South East

Web Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 22 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey +49 4 £32,000 -39.04% 2
Kent - 3 £32,500 -
Hampshire +18 2 £30,000 -40.00% 4
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 22 March 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Web Analytics.

1 83 (100.00%) Analytics
2 55 (66.27%) Marketing
3 48 (57.83%) Google
4 45 (54.22%) Google Analytics
5 29 (34.94%) Digital Marketing
5 29 (34.94%) E-Commerce
6 26 (31.33%) Pay per click
7 24 (28.92%) SEO
8 23 (27.71%) Social Media
9 22 (26.51%) Digital Media
10 21 (25.30%) Lead Generation
10 21 (25.30%) SQL
11 19 (22.89%) HTML
11 19 (22.89%) Degree
12 18 (21.69%) Business Intelligence
12 18 (21.69%) Advertising
13 17 (20.48%) JavaScript
14 16 (19.28%) Big Data
15 15 (18.07%) Data Analysis
16 14 (16.87%) CSS
16 14 (16.87%) Adobe
16 14 (16.87%) Email Marketing
16 14 (16.87%) Credit Risk
16 14 (16.87%) Analytical Skills
17 13 (15.66%) Display Advertising
18 12 (14.46%) MS Excel
19 11 (13.25%) AdWords
20 10 (12.05%) Digital Analytics
20 10 (12.05%) IT Strategy
20 10 (12.05%) mod_perl

Web Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (8.43%) SAS
2 3 (3.61%) CMS
2 3 (3.61%) Confluence
3 2 (2.41%) Apache
3 2 (2.41%) Apache Spark
4 1 (1.20%) Adobe Experience Manager
4 1 (1.20%) Sitecore CMS
4 1 (1.20%) WebSphere
Applications
1 12 (14.46%) MS Excel
2 10 (12.05%) MS PowerPoint
3 3 (3.61%) MS Office
4 2 (2.41%) SPSS
5 1 (1.20%) Photoshop
Business Applications
1 3 (3.61%) WebTrends
2 2 (2.41%) Adobe Campaign
3 1 (1.20%) Magento
Cloud Services
1 45 (54.22%) Google Analytics
2 11 (13.25%) AdWords
3 9 (10.84%) Adobe Analytics
4 2 (2.41%) Amazon AWS
4 2 (2.41%) Google Tag Manager
Communications & Networking
1 10 (12.05%) Internet
2 2 (2.41%) HTTP
Database & Business Intelligence
1 16 (19.28%) Big Data
2 5 (6.02%) Base SAS
2 5 (6.02%) Data Warehouse
2 5 (6.02%) SAS Data Integration Studio
3 4 (4.82%) Relational Database
4 2 (2.41%) BusinessObjects
4 2 (2.41%) BusinessObjects Business Intelligence
4 2 (2.41%) Hadoop
4 2 (2.41%) Lumira
4 2 (2.41%) MongoDB
4 2 (2.41%) NoSQL
4 2 (2.41%) Power BI
4 2 (2.41%) SQL Server
5 1 (1.20%) Data Mining
5 1 (1.20%) MS Access
Development Applications
1 3 (3.61%) JIRA
General
1 55 (66.27%) Marketing
2 18 (21.69%) Advertising
3 7 (8.43%) Finance
4 3 (3.61%) Publishing
5 2 (2.41%) Banking
5 2 (2.41%) Law
6 1 (1.20%) Electronics
6 1 (1.20%) Retail
Job Titles
1 20 (24.10%) Analyst
2 11 (13.25%) Marketing Executive
2 11 (13.25%) Senior Analyst
3 10 (12.05%) PPC Executive
3 10 (12.05%) Search Marketing Executive
3 10 (12.05%) Senior Manager
3 10 (12.05%) Senior Marketing Executive
4 9 (10.84%) Analytics Manager
4 9 (10.84%) IT Support
5 8 (9.64%) Digital Marketing Manager
5 8 (9.64%) Marketing Manager
5 8 (9.64%) Senior Digital Marketing Manager
5 8 (9.64%) Senior Marketing Manager
6 7 (8.43%) Web Analyst
6 7 (8.43%) Web Manager
7 6 (7.23%) IT Support Analyst
7 6 (7.23%) Technical Director
7 6 (7.23%) Web Analytics Analyst
7 6 (7.23%) Web Analytics Manager
7 6 (7.23%) Web Support Analyst
Libraries, Frameworks & Software Standards
1 19 (22.89%) HTML
2 14 (16.87%) CSS
3 10 (12.05%) Ext JS
3 10 (12.05%) mod_perl
3 10 (12.05%) Symfony
4 6 (7.23%) JSP
5 3 (3.61%) HTML5
6 2 (2.41%) AngularJS
6 2 (2.41%) CSS3
6 2 (2.41%) Node.js
6 2 (2.41%) Regular Expression
7 1 (1.20%) jQuery
7 1 (1.20%) XML
Miscellaneous
1 23 (27.71%) Social Media
2 22 (26.51%) Digital Media
3 14 (16.87%) Analytical Skills
3 14 (16.87%) Credit Risk
4 2 (2.41%) Computer Science
4 2 (2.41%) Mobile App
5 1 (1.20%) Animation
5 1 (1.20%) User Experience
5 1 (1.20%) Virtual Team
Operating Systems
1 10 (12.05%) Unix
2 1 (1.20%) Linux
Processes & Methodologies
1 83 (100.00%) Analytics
2 29 (34.94%) Digital Marketing
2 29 (34.94%) E-Commerce
3 26 (31.33%) Pay per click
4 24 (28.92%) SEO
5 21 (25.30%) Lead Generation
6 18 (21.69%) Business Intelligence
7 15 (18.07%) Data Analysis
8 14 (16.87%) Email Marketing
9 13 (15.66%) Display Advertising
10 10 (12.05%) Data Visualisation
10 10 (12.05%) Digital Analytics
10 10 (12.05%) Information Security
10 10 (12.05%) IT Strategy
10 10 (12.05%) Risk Management
10 10 (12.05%) Use Case
10 10 (12.05%) User Stories
10 10 (12.05%) Visualisation
11 9 (10.84%) Affiliate Network
12 8 (9.64%) Planning and Forecasting
Programming Languages
1 21 (25.30%) SQL
2 17 (20.48%) JavaScript
3 10 (12.05%) Perl
4 7 (8.43%) Java
5 6 (7.23%) PHP
6 5 (6.02%) R
6 5 (6.02%) SAS Macro
7 3 (3.61%) Python
Qualifications
1 19 (22.89%) Degree
2 3 (3.61%) PhD
Quality Assurance & Compliance
1 2 (2.41%) QA
Vendors
1 48 (57.83%) Google
2 14 (16.87%) Adobe
3 8 (9.64%) Microsoft
3 8 (9.64%) Tableau
4 5 (6.02%) DoubleClick
4 5 (6.02%) Omniture
5 2 (2.41%) SAP
6 1 (1.20%) ATG
6 1 (1.20%) Cognos
6 1 (1.20%) IBM
6 1 (1.20%) Optimizely
6 1 (1.20%) Oracle
6 1 (1.20%) Sitecore
Farnborough, Hampshire
The People Network
Salary: £20000 - £30000 per annum
Posted: 2 days ago
Havant, Hampshire
Jobsite
Salary: Competitive Salary plus Generous Benefits
Posted: 4 days ago
Middlesex
Salt
Salary: £30000.00 - £40000.00 per annum + bonus, benefits
Posted: 5 days ago
Havant, Hampshire
Jobsite
Salary: Competitive Salary plus Generous Benefits
Posted: 7 days ago
Camberley, Surrey
Symless
Salary: From £35,000 to £45,000 per annum plus benefits and bonuses
Posted: 8 days ago
Havant, Hampshire
Stepstone
Salary: Competitive plus Generous Benefits
Posted: 15 days ago