The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in the South West. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 22 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
England / South West
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 127 133 133
Rank change year-on-year +6 0  
Contract jobs citing Social Media 7 14 8
As % of all contract IT jobs advertised in the South West 0.26% 0.47% 0.26%
As % of the Miscellaneous category 1.00% 1.75% 1.04%
Number of daily rates quoted 2 12 6
Median daily rate £263 £300 £325
Median daily rate % change year-on-year -12.33% -7.69%  
90% offered a daily rate of more than £253 £110 £238
10% offered a daily rate of more than £273 £406 £405
UK excluding London median daily rate £310 £350 £350
% change year-on-year -11.42% -  
Number of hourly rates quoted 0 0 2
Median hourly rate - - £16.00
UK excluding London median hourly rate £18.00 £19.00 £16.00
% change year-on-year -5.26% +18.75%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South West with a requirement for generic IT skills.

Generic IT Skills
South West
Contract job vacancies with a requirement for generic IT skills 700 799 770
As % of all contract IT job vacancies advertised in the South West 25.97% 26.64% 24.78%
Number of daily rates quoted 424 540 526
Median daily rate £404 £375 £375
Median daily rate % change year-on-year +7.73% -  
90% offered a daily rate of more than £250 £250 £225
10% offered a daily rate of more than £560 £598 £521
UK excluding London median daily rate £400 £388 £375
% change year-on-year +3.02% +3.53%  
Number of hourly rates quoted 39 35 57
Median hourly rate £43.75 £32.50 £34.50
Median hourly rate % change year-on-year +34.61% -5.79%  
90% offered a hourly rate of more than £15.00 £12.00 £14.50
10% offered a hourly rate of more than £50.00 £42.50 £55.00
UK excluding London median hourly rate £25.00 £22.75 £18.69
% change year-on-year +9.89% +21.72%  

Social Media
Job Vacancy Trend in the South West

The job posting trend of jobs advertised in the South West citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the South West

Social Media
Contractor Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in the South West.

Contractor daily rate trend for Social Media in the South West

Social Media
Contractor Hourly Rate Trend in the South West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in the South West.

Contractor hourly rate trend for Social Media in the South West

Social Media
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the South West region over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -7 3 £263 -4.36%
Gloucestershire +11 1 - - 1
Somerset - 1 - -
Social Media
England

For the 6 months to 22 June 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Social Media.

1 4 (40.00%) HTML
1 4 (40.00%) Agile Software Development
2 3 (30.00%) Retail
2 3 (30.00%) Marketing
2 3 (30.00%) JavaScript
2 3 (30.00%) SQL
2 3 (30.00%) MySQL
2 3 (30.00%) Python
2 3 (30.00%) CSS
2 3 (30.00%) Project Management
3 2 (20.00%) Stakeholder Management
3 2 (20.00%) ATG
3 2 (20.00%) Adobe
3 2 (20.00%) E-Commerce
3 2 (20.00%) Oracle
3 2 (20.00%) Java
3 2 (20.00%) Web Development
3 2 (20.00%) JSON
3 2 (20.00%) Business Analysis
3 2 (20.00%) Ajax
3 2 (20.00%) Git (software)
3 2 (20.00%) Web Accessibility
3 2 (20.00%) Spring
3 2 (20.00%) Finance
3 2 (20.00%) Hibernate
3 2 (20.00%) Web Design
3 2 (20.00%) HTML5
3 2 (20.00%) CSS3
3 2 (20.00%) Backbone.js
3 2 (20.00%) Responsive Web Design

Social Media
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (10.00%) CMS
1 1 (10.00%) SAS
1 1 (10.00%) Tornado
1 1 (10.00%) WordPress
Applications
1 2 (20.00%) Adobe Creative Suite
Database & Business Intelligence
1 3 (30.00%) MySQL
2 1 (10.00%) Data Mining
2 1 (10.00%) PostgreSQL
2 1 (10.00%) SQL Server
Development Applications
1 2 (20.00%) Git (software)
General
1 3 (30.00%) Marketing
1 3 (30.00%) Retail
2 2 (20.00%) Finance
3 1 (10.00%) Advertising
3 1 (10.00%) Multimedia
3 1 (10.00%) Pharmaceutical
Job Titles
1 5 (50.00%) Developer
2 2 (20.00%) Front End Developer (Client-Side Developer)
2 2 (20.00%) Java Developer
3 1 (10.00%) Analyst
3 1 (10.00%) Applications Developer
3 1 (10.00%) Business Analyst
3 1 (10.00%) Content Strategist
3 1 (10.00%) E-Commerce Analyst
3 1 (10.00%) E-Commerce Manager
3 1 (10.00%) E-Commerce Project Manager
3 1 (10.00%) HTML Developer
3 1 (10.00%) JavaScript Developer
3 1 (10.00%) Oracle Analyst
3 1 (10.00%) Oracle Business Analyst
3 1 (10.00%) Oracle Project Manager
3 1 (10.00%) Project Manager
3 1 (10.00%) Python Developer
3 1 (10.00%) Python Web Developer
3 1 (10.00%) Web Applications Developer
3 1 (10.00%) Web Developer
Libraries, Frameworks & Software Standards
1 4 (40.00%) HTML
2 3 (30.00%) CSS
3 2 (20.00%) Ajax
3 2 (20.00%) AngularJS
3 2 (20.00%) Backbone.js
3 2 (20.00%) CSS3
3 2 (20.00%) Hibernate
3 2 (20.00%) HTML5
3 2 (20.00%) JSON
3 2 (20.00%) LESS
3 2 (20.00%) Sass
3 2 (20.00%) Spring
4 1 (10.00%) .NET
4 1 (10.00%) Django
4 1 (10.00%) Ember.js
4 1 (10.00%) Flask
4 1 (10.00%) jQuery
4 1 (10.00%) Spring MVC
4 1 (10.00%) SQLAlchemy
Miscellaneous
1 1 (10.00%) Analytical Skills
1 1 (10.00%) Blog
1 1 (10.00%) User Experience
Processes & Methodologies
1 4 (40.00%) Agile Software Development
2 3 (30.00%) Project Management
3 2 (20.00%) Business Analysis
3 2 (20.00%) E-Commerce
3 2 (20.00%) Front End Development
3 2 (20.00%) Infographics
3 2 (20.00%) Responsive Web Design
3 2 (20.00%) Stakeholder Management
3 2 (20.00%) User Stories
3 2 (20.00%) Web Accessibility
3 2 (20.00%) Web Design
3 2 (20.00%) Web Development
4 1 (10.00%) Analytics
4 1 (10.00%) Critical Success Factor
4 1 (10.00%) Data Munging
4 1 (10.00%) Data Visualisation
4 1 (10.00%) Information Architecture
4 1 (10.00%) Machine Learning
4 1 (10.00%) Predictive Modelling
4 1 (10.00%) Visualisation
Programming Languages
1 3 (30.00%) JavaScript
1 3 (30.00%) Python
1 3 (30.00%) SQL
2 2 (20.00%) Java
3 1 (10.00%) C#
3 1 (10.00%) PHP
Qualifications
1 1 (10.00%) PRINCE2 Certification
Vendors
1 2 (20.00%) Adobe
1 2 (20.00%) ATG
1 2 (20.00%) Oracle
2 1 (10.00%) Facebook
2 1 (10.00%) Twitter