Period
to 13 December 2018

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in the South West. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 13 December 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
England > South West
6 months to
13 Dec 2018
Same period 2017 Same period 2016
Rank 198 184 189
Rank change year-on-year -14 +5 +24
Contract jobs citing Social Media 36 14 12
As % of all contract IT jobs advertised in the South West 0.56% 0.25% 0.21%
As % of the Miscellaneous category 1.88% 0.90% 0.73%
Number of daily rates quoted 19 9 7
South West median daily rate £388 £220 £250
Median daily rate % change year-on-year +76.14% -12.00% +100.00%
10th Percentile £340 £159 £166
90th Percentile £446 £408 £340
England median daily rate £375 £400 £350
% change year-on-year -6.25% +14.29% -15.41%
Number of hourly rates quoted 0 1 0
South West median hourly rate - £15.00 -
England median hourly rate £30.50 £28.50 £21.69
% change year-on-year +7.02% +31.40% +30.39%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South West with a requirement for generic IT skills.

All Generic IT Skills
South West
Contract vacancies with a requirement for generic IT skills 1,914 1,548 1,642
As % of all contract IT jobs advertised in the South West 29.59% 27.57% 29.22%
Number of daily rates quoted 1,200 949 1,124
South West median daily rate £425 £400 £375
Median daily rate % change year-on-year +6.25% +6.67% -
10th Percentile £251 £200 £225
90th Percentile £575 £546 £550
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 86 75 120
South West median hourly rate £41.53 £33.00 £26.50
Median hourly rate % change year-on-year +25.85% +24.53% -29.33%
10th Percentile £14.94 £11.83 £11.67
90th Percentile £51.25 £58.75 £44.58
England median hourly rate £20.24 £20.50 £20.00
% change year-on-year -1.29% +2.50% +5.10%

Social Media
Job Vacancy Trend in the South West

Job postings citing Social Media as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Social Media in the South West

Social Media
Contractor Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in the South West.

Contractor daily rate trend for Social Media in the South West

Social Media
Contractor Daily Rate Histogram in the South West

The daily rate distribution of IT jobs citing Social Media in the South West over the 6 months to 13 December 2018.

Contractor daily rate histogram for Social Media in the South West

Social Media
Contractor Hourly Rate Trend in the South West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in the South West.

Contractor hourly rate trend for Social Media in the South West

Social Media
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the South West region over the 6 months to 13 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -14 13 £394 +12.50% 1
Devon +10 12 £375 - 2
Dorset - 1 £168 - 2
Social Media
England

For the 6 months to 13 December 2018, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South West region with a requirement for Social Media.

1 28 (77.78%) Marketing
2 16 (44.44%) Digital Marketing
3 14 (38.89%) Degree
4 13 (36.11%) Finance
5 12 (33.33%) CMS
6 11 (30.56%) Content Management
6 11 (30.56%) Statistics
6 11 (30.56%) Facebook
6 11 (30.56%) Analytics
6 11 (30.56%) Self-Motivation
7 10 (27.78%) Agile Software Development
7 10 (27.78%) Photoshop
7 10 (27.78%) Microsoft Office
7 10 (27.78%) Microsoft
7 10 (27.78%) Adobe
7 10 (27.78%) Telecoms
8 9 (25.00%) Photography
8 9 (25.00%) Continuous Improvement
8 9 (25.00%) User Experience
9 8 (22.22%) Analytical Skills
9 8 (22.22%) MailChimp
9 8 (22.22%) Coaching
9 8 (22.22%) Marketing Strategy
9 8 (22.22%) Mobile App
9 8 (22.22%) Twitter
9 8 (22.22%) Web Development
9 8 (22.22%) Google Analytics
9 8 (22.22%) Hootsuite
9 8 (22.22%) Greenfield Project
9 8 (22.22%) Quantitative Research

Social Media
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (33.33%) CMS
2 1 (2.78%) SharePoint
2 1 (2.78%) Skype for Business
Applications
1 10 (27.78%) Microsoft Office
1 10 (27.78%) Photoshop
2 2 (5.56%) InDesign
3 1 (2.78%) Adobe Captivate
3 1 (2.78%) Adobe Creative Suite
3 1 (2.78%) Adobe Illustrator
3 1 (2.78%) Microsoft Excel
Cloud Services
1 8 (22.22%) Google Analytics
1 8 (22.22%) MailChimp
2 3 (8.33%) Trello
3 2 (5.56%) Amazon AWS
3 2 (5.56%) Microsoft Azure
Communications & Networking
1 8 (22.22%) Intranet
2 1 (2.78%) Broadband
2 1 (2.78%) Firewall
2 1 (2.78%) Skype
2 1 (2.78%) VPN
General
1 28 (77.78%) Marketing
2 13 (36.11%) Finance
3 10 (27.78%) Telecoms
4 8 (22.22%) Electronics
4 8 (22.22%) Manufacturing
5 1 (2.78%) Brand Awareness
5 1 (2.78%) Publishing
Job Titles
1 8 (22.22%) Product Owner
2 7 (19.44%) Agile Product Owner
2 7 (19.44%) Digital Product Owner
3 5 (13.89%) Analyst
3 5 (13.89%) Communications Analyst
3 5 (13.89%) Consultant
3 5 (13.89%) IT Analyst
4 4 (11.11%) Communications Consultant
4 4 (11.11%) IT Consultant
5 3 (8.33%) Architect
5 3 (8.33%) Genesys Architect
6 2 (5.56%) Designer
6 2 (5.56%) Digital Designer
6 2 (5.56%) Senior Architect
7 1 (2.78%) Communications Specialist
7 1 (2.78%) Recruitment Consultant
7 1 (2.78%) Sales Consultant
7 1 (2.78%) Security Specialist
Libraries, Frameworks & Software Standards
1 2 (5.56%) Natural Language Processing
2 1 (2.78%) CSS
2 1 (2.78%) HTML
Miscellaneous
1 11 (30.56%) Self-Motivation
2 9 (25.00%) Photography
2 9 (25.00%) User Experience
3 8 (22.22%) Analytical Skills
3 8 (22.22%) Blog
3 8 (22.22%) Greenfield Project
3 8 (22.22%) Mobile App
4 3 (8.33%) IVR
4 3 (8.33%) Management Information System
4 3 (8.33%) Video Conferencing
5 2 (5.56%) Graphic Design
5 2 (5.56%) Podcast
6 1 (2.78%) e-Learning
Operating Systems
1 1 (2.78%) Windows
Processes & Methodologies
1 16 (44.44%) Digital Marketing
2 11 (30.56%) Analytics
2 11 (30.56%) Content Management
2 11 (30.56%) Statistics
3 10 (27.78%) Agile Software Development
4 9 (25.00%) Continuous Improvement
5 8 (22.22%) Business Intelligence
5 8 (22.22%) Coaching
5 8 (22.22%) Creative Thinking
5 8 (22.22%) Marketing Strategy
5 8 (22.22%) Programme Delivery
5 8 (22.22%) Programme Management
5 8 (22.22%) Quantitative Research
5 8 (22.22%) SEO
5 8 (22.22%) Web Development
6 7 (19.44%) CRM
7 3 (8.33%) Biometrics
7 3 (8.33%) Data Analysis
7 3 (8.33%) Migration
7 3 (8.33%) Project Management
Programming Languages
1 1 (2.78%) C
Qualifications
1 14 (38.89%) Degree
Quality Assurance & Compliance
1 1 (2.78%) ISO/IEC 27001
1 1 (2.78%) PCI DSS
Systems Management
1 1 (2.78%) AirWatch
1 1 (2.78%) TeamSite
Vendors
1 11 (30.56%) Facebook
2 10 (27.78%) Adobe
2 10 (27.78%) Microsoft
3 8 (22.22%) Google
3 8 (22.22%) Hootsuite
3 8 (22.22%) SAP
3 8 (22.22%) Twitter
4 3 (8.33%) Avaya
4 3 (8.33%) Cisco
4 3 (8.33%) Genesys
5 2 (5.56%) GENBAND
6 1 (2.78%) Apple