Period
to 14 December 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the South West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 14 December 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > South West
6 months to
14 Dec 2018
Same period 2017 Same period 2016
Rank 227 304 279
Rank change year-on-year +77 -25 +27
Permanent jobs citing Social Media 96 39 69
As % of all permanent IT jobs advertised in the South West 0.96% 0.38% 0.64%
As % of the Miscellaneous category 2.50% 1.02% 1.66%
Number of salaries quoted 62 33 56
South West median annual salary £22,500 £29,000 £35,000
Median salary % change year-on-year -22.41% -17.14% -22.22%
10th Percentile £17,750 £18,000 £21,250
90th Percentile £61,250 £55,000 £58,750
England median annual salary £42,500 £40,000 £42,500
% change year-on-year +6.25% -5.88% +6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for generic IT skills.

All Generic IT Skills
South West
Permanent vacancies with a requirement for generic IT skills 3,834 3,822 4,145
As % of all permanent IT jobs advertised in the South West 38.24% 37.32% 38.34%
Number of salaries quoted 2,865 2,975 3,396
South West median annual salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25% -
10th Percentile £26,250 £24,250 £25,000
90th Percentile £68,250 £65,000 £65,000
England median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - +2.04%

Social Media
Job Vacancy Trend in the South West

Job postings citing Social Media as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Social Media in the South West

Social Media
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the South West.

Salary trend for Social Media in the South West

Social Media
Salary Histogram in the South West

The salary distribution of IT jobs citing Social Media in the South West over the 6 months to 14 December 2018.

Salary histogram for Social Media in the South West

Social Media
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the South West region over the 6 months to 14 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gloucestershire +48 41 £18,500 -58.89% 1
Bristol +34 21 £24,000 -8.57% 2
Devon +15 9 £17,500 - 2
Cornwall +14 9 £18,000 -16.28% 1
Somerset +11 9 £55,000 +69.23% 1
Dorset - 4 £41,250 - 2
Wiltshire -12 2 £45,000 +44.00%
Social Media
England

For the 6 months to 14 December 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region with a requirement for Social Media.

1 43 (44.79%) Marketing
2 26 (27.08%) Analytics
3 18 (18.75%) Digital Marketing
3 18 (18.75%) SEO
4 17 (17.71%) Advertising
4 17 (17.71%) HTML
4 17 (17.71%) Business Development
4 17 (17.71%) Degree
5 16 (16.67%) Agile Software Development
5 16 (16.67%) JavaScript
5 16 (16.67%) User Experience
6 15 (15.63%) Adobe
6 15 (15.63%) CSS
6 15 (15.63%) Data Analysis
7 14 (14.58%) Adobe Creative Suite
8 13 (13.54%) Analytical Skills
9 12 (12.50%) Machine Learning
9 12 (12.50%) Cybersecurity
10 11 (11.46%) HTML5
10 11 (11.46%) Problem-Solving
10 11 (11.46%) Retail
10 11 (11.46%) C
10 11 (11.46%) Windows
11 10 (10.42%) Photoshop
11 10 (10.42%) Project Management
11 10 (10.42%) CMS
11 10 (10.42%) Collaborative Working
11 10 (10.42%) Data Science
11 10 (10.42%) Apache Spark
11 10 (10.42%) Security Cleared

Social Media
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (10.42%) Apache Spark
1 10 (10.42%) CMS
2 5 (5.21%) Apache
2 5 (5.21%) Apache Pig
2 5 (5.21%) Elasticsearch
2 5 (5.21%) GlassFish
2 5 (5.21%) Tomcat
3 2 (2.08%) SAS
4 1 (1.04%) Drupal
4 1 (1.04%) WordPress
Applications
1 14 (14.58%) Adobe Creative Suite
2 10 (10.42%) Photoshop
3 9 (9.38%) Adobe Illustrator
3 9 (9.38%) InDesign
4 6 (6.25%) Microsoft Office
4 6 (6.25%) Microsoft Project
5 5 (5.21%) Fireworks
6 2 (2.08%) Adobe After Effects
6 2 (2.08%) Adobe Premiere
7 1 (1.04%) InVision
7 1 (1.04%) UXPin
Cloud Services
1 6 (6.25%) Basecamp
2 5 (5.21%) Adobe Creative Cloud
2 5 (5.21%) GitHub
3 4 (4.17%) Google Analytics
4 2 (2.08%) Amazon AWS
4 2 (2.08%) Microsoft Azure
5 1 (1.04%) AdWords
Communications & Networking
1 5 (5.21%) Internet
Database & Business Intelligence
1 10 (10.42%) Hadoop
2 7 (7.29%) Data Mining
3 5 (5.21%) Apache Hive
3 5 (5.21%) Big Data
3 5 (5.21%) Text Mining
4 3 (3.13%) MySQL
5 2 (2.08%) PostgreSQL
5 2 (2.08%) SQL Server
Development Applications
1 7 (7.29%) Git (software)
2 6 (6.25%) JIRA
3 5 (5.21%) Dreamweaver
3 5 (5.21%) Jenkins
3 5 (5.21%) Visual Studio
4 2 (2.08%) Octopus Deploy
4 2 (2.08%) ReSharper
5 1 (1.04%) Axure RP
General
1 43 (44.79%) Marketing
2 17 (17.71%) Advertising
3 11 (11.46%) Retail
4 5 (5.21%) Law
4 5 (5.21%) Legal
5 2 (2.08%) Manufacturing
6 1 (1.04%) Finance
6 1 (1.04%) Games
Job Titles
1 16 (16.67%) Consultant
2 9 (9.38%) Junior
3 8 (8.33%) Designer
4 7 (7.29%) Junior Designer
5 6 (6.25%) Analyst
5 6 (6.25%) Developer
5 6 (6.25%) Digital Producer
5 6 (6.25%) IT Analyst
5 6 (6.25%) Project Manager
5 6 (6.25%) Senior Manager
5 6 (6.25%) Senior Project Manager
6 5 (5.21%) Data Scientist
6 5 (5.21%) Graphic Designer
6 5 (5.21%) Junior Graphic Designer
6 5 (5.21%) Software Engineer
6 5 (5.21%) Trainer
7 4 (4.17%) Account Manager
7 4 (4.17%) Forensic Analyst
7 4 (4.17%) Product Owner
8 3 (3.13%) Cybersecurity Specialist
Libraries, Frameworks & Software Standards
1 17 (17.71%) HTML
2 15 (15.63%) CSS
3 11 (11.46%) HTML5
4 5 (5.21%) CSS3
4 5 (5.21%) Flash
4 5 (5.21%) XHTML
5 4 (4.17%) XML
6 2 (2.08%) .NET
6 2 (2.08%) .NET Framework
6 2 (2.08%) Ajax
6 2 (2.08%) Entity Framework
6 2 (2.08%) jQuery
6 2 (2.08%) JSON
6 2 (2.08%) LINQ
6 2 (2.08%) Ninject
6 2 (2.08%) Node.js
6 2 (2.08%) OAuth
6 2 (2.08%) OAuth2
6 2 (2.08%) RESTful
7 1 (1.04%) Google Chart
Miscellaneous
1 16 (16.67%) User Experience
2 13 (13.54%) Analytical Skills
3 8 (8.33%) Cyberattack
4 7 (7.29%) Graphic Design
5 5 (5.21%) Algorithms
5 5 (5.21%) Data Structures
5 5 (5.21%) Management Information System
5 5 (5.21%) Mobile App
5 5 (5.21%) Photography
5 5 (5.21%) Self-Motivation
6 3 (3.13%) Greenfield Project
7 2 (2.08%) Blog
7 2 (2.08%) Marketing Technology
7 2 (2.08%) Motion Graphics
7 2 (2.08%) Video Editing
8 1 (1.04%) Fintech
8 1 (1.04%) Renewable Energy
Operating Systems
1 11 (11.46%) Windows
2 8 (8.33%) Android
3 6 (6.25%) Apple iOS
4 4 (4.17%) Linux
4 4 (4.17%) Unix
4 4 (4.17%) Windows 10
4 4 (4.17%) Windows Server
Processes & Methodologies
1 26 (27.08%) Analytics
2 18 (18.75%) Digital Marketing
2 18 (18.75%) SEO
3 17 (17.71%) Business Development
4 16 (16.67%) Agile Software Development
5 15 (15.63%) Data Analysis
6 12 (12.50%) Cybersecurity
6 12 (12.50%) Machine Learning
7 11 (11.46%) Problem-Solving
8 10 (10.42%) Collaborative Working
8 10 (10.42%) Data Science
8 10 (10.42%) Project Management
8 10 (10.42%) Visualisation
9 9 (9.38%) Coaching
9 9 (9.38%) Email Marketing
9 9 (9.38%) Web Development
10 8 (8.33%) Online Marketing
10 8 (8.33%) Security Operations
10 8 (8.33%) Software Engineering
11 7 (7.29%) Mathematics
Programming Languages
1 16 (16.67%) JavaScript
2 11 (11.46%) C
3 7 (7.29%) C#
3 7 (7.29%) Python
4 6 (6.25%) Java
5 5 (5.21%) Apple Swift
5 5 (5.21%) C++
5 5 (5.21%) Objective-C
6 4 (4.17%) R
7 2 (2.08%) SQL
8 1 (1.04%) PHP
Qualifications
1 17 (17.71%) Degree
2 10 (10.42%) Security Cleared
3 8 (8.33%) CEH
3 8 (8.33%) CESG Certified Professional
3 8 (8.33%) CISSP
3 8 (8.33%) GIAC
4 7 (7.29%) SC Cleared
5 5 (5.21%) DBS Check
6 4 (4.17%) DV Cleared
7 1 (1.04%) Computer Science Degree
Quality Assurance & Compliance
1 8 (8.33%) QA
2 2 (2.08%) SLA
3 1 (1.04%) GDPR
System Software
1 5 (5.21%) Docker
Systems Management
1 5 (5.21%) Opscode Chef
Vendors
1 15 (15.63%) Adobe
2 5 (5.21%) Google
3 2 (2.08%) Facebook
3 2 (2.08%) Fujitsu
3 2 (2.08%) IBM
3 2 (2.08%) Microsoft