Period
to 24 July 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the South West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 24 July 2019 with a comparison to the same period over the previous 2 years.

Social Media
England > South West
6 months to
24 Jul 2019
Same period 2018 Same period 2017
Rank 242 268 261
Rank change year-on-year +26 -7 +29
Permanent jobs citing Social Media 87 75 80
As % of all permanent IT jobs advertised in the South West 0.86% 0.70% 0.76%
As % of the Miscellaneous category 2.32% 1.86% 2.02%
Number of salaries quoted 66 60 66
South West median annual salary £37,000 £33,750 £36,000
Median salary % change year-on-year +9.63% -6.25% -10.00%
10th Percentile £20,063 £17,750 £20,000
90th Percentile £49,000 £60,000 £55,000
England median annual salary £42,500 £42,500 £40,000
% change year-on-year - +6.25% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for generic IT skills.

All Generic IT Skills
South West
Permanent vacancies with a requirement for generic IT skills 3,744 4,043 3,966
As % of all permanent IT jobs advertised in the South West 37.10% 37.82% 37.75%
Number of salaries quoted 2,812 3,116 3,151
South West median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% -
10th Percentile £27,000 £25,750 £24,250
90th Percentile £67,787 £65,000 £62,500
England median annual salary £53,000 £51,500 £50,000
% change year-on-year +2.91% +3.00% -

Social Media
Job Vacancy Trend in the South West

Job postings citing Social Media as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Social Media in the South West

Social Media
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the South West.

Salary trend for Social Media in the South West

Social Media
Salary Histogram in the South West

The salary distribution of IT jobs citing Social Media in the South West over the 6 months to 24 July 2019.

Salary histogram for Social Media in the South West

Social Media
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the South West region over the 6 months to 24 July 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +29 25 £32,500 +35.42% 4
Wiltshire +14 23 £47,500 +18.75% 2
Gloucestershire -23 16 £45,000 +143.24%
Devon -3 10 £24,536 -
Dorset -15 7 £37,000 +5.71% 1
Somerset +6 4 £37,500 -25.00% 4
Cornwall +25 1 - - 1
Social Media
England

For the 6 months to 24 July 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region with a requirement for Social Media.

1 47 (54.02%) Marketing
2 32 (36.78%) Degree
3 23 (26.44%) Analytics
4 22 (25.29%) Security Cleared
5 21 (24.14%) Analytical Skills
5 21 (24.14%) Statistics
6 20 (22.99%) Visualisation
7 18 (20.69%) JavaScript
8 17 (19.54%) CSS
8 17 (19.54%) CRM
8 17 (19.54%) Digital Marketing
8 17 (19.54%) Decision-Making
9 16 (18.39%) CSS3
10 15 (17.24%) C
11 14 (16.09%) E-Commerce
11 14 (16.09%) Data Mining
11 14 (16.09%) Management Information System
11 14 (16.09%) Telecoms
11 14 (16.09%) Statistical Analysis
11 14 (16.09%) Text Mining
11 14 (16.09%) Mathematics
11 14 (16.09%) Data Analysis
11 14 (16.09%) Artificial Intelligence
11 14 (16.09%) MapReduce
11 14 (16.09%) Apache Hive
11 14 (16.09%) Apache Pig
11 14 (16.09%) Big Data
11 14 (16.09%) Web Application Development
11 14 (16.09%) Machine Learning
11 14 (16.09%) Data Analytics

Social Media
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (16.09%) Apache Pig
1 14 (16.09%) Apache Spark
2 7 (8.05%) Apache
3 6 (6.90%) SharePoint
4 5 (5.75%) IIS
5 1 (1.15%) Skype for Business
Applications
1 4 (4.60%) Microsoft PowerPoint
2 2 (2.30%) Adobe Illustrator
2 2 (2.30%) Photoshop
3 1 (1.15%) InDesign
3 1 (1.15%) Microsoft Excel
3 1 (1.15%) MS Visio
Business Applications
1 1 (1.15%) WebTrends
Cloud Services
1 6 (6.90%) Amazon AWS
1 6 (6.90%) Google Cloud Platform
1 6 (6.90%) WeChat
2 5 (5.75%) Microsoft Azure
3 4 (4.60%) Azure Functions
3 4 (4.60%) Microsoft Flow
3 4 (4.60%) Power Platform
3 4 (4.60%) Serverless
4 3 (3.45%) Office 365
4 3 (3.45%) PowerApps
5 2 (2.30%) Google Analytics
6 1 (1.15%) IaaS
6 1 (1.15%) PaaS
6 1 (1.15%) SaaS
Communications & Networking
1 11 (12.64%) Intranet
2 9 (10.34%) LAN
2 9 (10.34%) Telepresence
2 9 (10.34%) Unified Communications
2 9 (10.34%) VoIP
2 9 (10.34%) WAN
3 3 (3.45%) WebEx
4 1 (1.15%) Skype
Database & Business Intelligence
1 14 (16.09%) Apache Hive
1 14 (16.09%) Big Data
1 14 (16.09%) Data Mining
1 14 (16.09%) Hadoop
1 14 (16.09%) Text Mining
2 10 (11.49%) MySQL
3 6 (6.90%) Amazon Redshift
3 6 (6.90%) BigQuery
3 6 (6.90%) Data Warehouse
3 6 (6.90%) Looker
3 6 (6.90%) Snowflake Schema
3 6 (6.90%) SQL Server Integration Services
4 5 (5.75%) SQL Server
Development Applications
1 6 (6.90%) Team Foundation Server
2 5 (5.75%) Visual Studio
3 4 (4.60%) Git (software)
4 3 (3.45%) Visual Studio Code
5 1 (1.15%) JIRA
5 1 (1.15%) Xcode
General
1 47 (54.02%) Marketing
2 14 (16.09%) Telecoms
3 12 (13.79%) Retail
4 8 (9.20%) Games
5 7 (8.05%) Manufacturing
6 6 (6.90%) Electronics
6 6 (6.90%) Finance
7 4 (4.60%) Local Government
8 3 (3.45%) Banking
9 1 (1.15%) Multimedia
Job Titles
1 18 (20.69%) Developer
2 16 (18.39%) Analyst
3 14 (16.09%) Data Scientist
4 11 (12.64%) Marketing Executive
5 9 (10.34%) Designer
5 9 (10.34%) Service Manager
5 9 (10.34%) Unified Communications Manager
6 8 (9.20%) Data Analyst
7 7 (8.05%) Applications Developer
7 7 (8.05%) Business Analyst
7 7 (8.05%) Digital Developer
7 7 (8.05%) Mobile Applications Developer
7 7 (8.05%) PHP Developer
7 7 (8.05%) Retail Business Analyst
8 6 (6.90%) Customer Analyst
8 6 (6.90%) Digital Analyst
8 6 (6.90%) Digital Business Analyst
8 6 (6.90%) E-Commerce Analyst
8 6 (6.90%) E-Commerce Business Analyst
8 6 (6.90%) Web Developer
Libraries, Frameworks & Software Standards
1 17 (19.54%) CSS
2 16 (18.39%) CSS3
3 11 (12.64%) HTML
4 9 (10.34%) HTML5
4 9 (10.34%) XMPP
5 8 (9.20%) Ajax
5 8 (9.20%) REST
6 7 (8.05%) CakePHP
6 7 (8.05%) Laravel
6 7 (8.05%) SOAP
7 6 (6.90%) .NET
8 5 (5.75%) ASP.NET
8 5 (5.75%) XML
9 4 (4.60%) Node.js
9 4 (4.60%) React
9 4 (4.60%) Sass
10 1 (1.15%) Cocoa
10 1 (1.15%) Cocoa Touch
10 1 (1.15%) RESTful
Miscellaneous
1 21 (24.14%) Analytical Skills
2 14 (16.09%) Algorithms
2 14 (16.09%) Data Structures
2 14 (16.09%) Management Information System
3 9 (10.34%) Wiki
4 8 (9.20%) Blog
4 8 (9.20%) Mobile App
5 6 (6.90%) Self-Motivation
6 5 (5.75%) Driving Licence
7 3 (3.45%) Digital Media
8 2 (2.30%) Graphic Design
8 2 (2.30%) Greenfield Project
8 2 (2.30%) User Experience
9 1 (1.15%) FMCG
9 1 (1.15%) Photography
9 1 (1.15%) Video\Live Streaming
Operating Systems
1 1 (1.15%) Android
1 1 (1.15%) Apple iOS
Processes & Methodologies
1 23 (26.44%) Analytics
2 21 (24.14%) Statistics
3 20 (22.99%) Visualisation
4 17 (19.54%) CRM
4 17 (19.54%) Decision-Making
4 17 (19.54%) Digital Marketing
5 14 (16.09%) Artificial Intelligence
5 14 (16.09%) Data Analysis
5 14 (16.09%) Data Analytics
5 14 (16.09%) Data Science
5 14 (16.09%) E-Commerce
5 14 (16.09%) Exploratory Analysis
5 14 (16.09%) Machine Learning
5 14 (16.09%) MapReduce
5 14 (16.09%) Mathematics
5 14 (16.09%) Statistical Analysis
5 14 (16.09%) Web Application Development
6 13 (14.94%) Matrix Organization
6 13 (14.94%) MVC
6 13 (14.94%) Web Development
Programming Languages
1 18 (20.69%) JavaScript
2 15 (17.24%) C
3 8 (9.20%) SQL
4 7 (8.05%) PHP
4 7 (8.05%) PHP 5
4 7 (8.05%) PHP 7
5 6 (6.90%) C#
5 6 (6.90%) Python
6 5 (5.75%) VB
7 1 (1.15%) Apple Swift
7 1 (1.15%) Objective-C
Qualifications
1 32 (36.78%) Degree
2 22 (25.29%) Security Cleared
3 13 (14.94%) SC Cleared
4 9 (10.34%) DV Cleared
Quality Assurance & Compliance
1 9 (10.34%) SLA
Vendors
1 9 (10.34%) Cisco
1 9 (10.34%) Google
2 8 (9.20%) YouTube
3 7 (8.05%) SAP
3 7 (8.05%) Twitter
4 6 (6.90%) Informatica
4 6 (6.90%) Salesforce.com
4 6 (6.90%) Tableau
4 6 (6.90%) Talend
5 5 (5.75%) Microsoft
6 3 (3.45%) BT
6 3 (3.45%) Nintex
7 2 (2.30%) Facebook
8 1 (1.15%) Adobe
8 1 (1.15%) Apple
8 1 (1.15%) hybris
8 1 (1.15%) Instagram