The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the South West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 22 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Mar 2017
Same period 2016 Same period 2015
Social Media
England / South West
Rank 199 212 204
Rank change year-on-year +13 -8  
Permanent jobs citing Social Media 38 39 49
As % of all permanent IT jobs advertised in the South West 0.76% 0.67% 0.82%
As % of the Miscellaneous category 2.21% 1.73% 2.55%
Number of salaries quoted 34 28 37
Median salary £36,000 £60,000 £34,092
Median salary % change year-on-year -40.00% +75.99%  
90% offered a salary of more than £20,000 £20,000 £23,600
10% offered a salary of more than £52,000 £72,500 £42,500
UK excluding London median salary £35,000 £40,000 £37,500
% change year-on-year -12.50% +6.66%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for generic IT skills.

Generic IT Skills
South West
Permanent job vacancies with a requirement for generic IT skills 1723 2250 1921
As % of all permanent IT job vacancies advertised in the South West 34.32% 38.57% 32.30%
Number of salaries quoted 1385 1702 1515
Median salary £40,000 £40,000 £37,500
Median salary % change year-on-year - +6.66%  
90% offered a salary of more than £25,000 £27,500 £24,000
10% offered a salary of more than £57,500 £55,130 £65,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in the South West

The job posting trend of jobs advertised in the South West citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the South West

Social Media
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the South West.

Salary trend for Social Media in the South West

Social Media
Salary Histogram in the South West

The salary distribution of IT jobs citing Social Media in the South West over the 3 months to 22 March 2017.

Salary histogram for Social Media in the South West

Social Media
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the South West region over the 3 months to 22 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset +29 13 £30,000 -58.62% 1
Gloucestershire +3 12 £47,500 +35.71% 1
Wiltshire - 7 £36,000 -
Somerset - 3 £45,000 -
Devon - 2 £22,044 - 1
Bristol +4 1 £27,500 -45.00% 1
Social Media
England

Social Media
Top 30 Related IT Skills in the South West

For the 6 months to 22 March 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Social Media.

1 27 (35.06%) Marketing
2 25 (32.47%) Degree
3 24 (31.17%) HTML
4 23 (29.87%) MVC
5 22 (28.57%) JavaScript
6 21 (27.27%) CSS
7 20 (25.97%) Git (software)
8 17 (22.08%) Google
9 16 (20.78%) Digital Marketing
9 16 (20.78%) OO
10 15 (19.48%) E-Commerce
10 15 (19.48%) SEO
10 15 (19.48%) WordPress
10 15 (19.48%) Open Source
11 14 (18.18%) Node.js
11 14 (18.18%) Agile Software Development
11 14 (18.18%) PHP
12 13 (16.88%) .NET
12 13 (16.88%) MySQL
12 13 (16.88%) CakePHP
12 13 (16.88%) Laravel
12 13 (16.88%) Drupal
12 13 (16.88%) Magento
13 12 (15.58%) NoSQL
13 12 (15.58%) User Experience
13 12 (15.58%) Pay per click
14 11 (14.29%) Business Development
14 11 (14.29%) C#
14 11 (14.29%) SQL Server
14 11 (14.29%) CRM

Social Media
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (19.48%) WordPress
2 13 (16.88%) Drupal
3 9 (11.69%) Apache
4 6 (7.79%) CMS
5 4 (5.19%) SharePoint
6 2 (2.60%) Alfresco
6 2 (2.60%) Documentum
6 2 (2.60%) Oracle SOA Suite
Applications
1 3 (3.90%) Adobe Creative Suite
2 1 (1.30%) MS Office
Business Applications
1 13 (16.88%) Magento
Cloud Services
1 7 (9.09%) AdWords
1 7 (9.09%) Google Analytics
2 1 (1.30%) Microsoft Azure
2 1 (1.30%) SaaS
Communications & Networking
1 3 (3.90%) Intranet
2 1 (1.30%) LAN
Database & Business Intelligence
1 13 (16.88%) MySQL
2 12 (15.58%) NoSQL
3 11 (14.29%) SQL Server
4 8 (10.39%) SQL Server 2014
5 3 (3.90%) Big Data
6 2 (2.60%) EDRMS
6 2 (2.60%) GIS
6 2 (2.60%) Oracle Reports
6 2 (2.60%) SQL Server 2016
7 1 (1.30%) Azure SQL Database
7 1 (1.30%) SQL Server 2008
Development Applications
1 20 (25.97%) Git (software)
2 6 (7.79%) Subversion
General
1 27 (35.06%) Marketing
2 9 (11.69%) Advertising
2 9 (11.69%) Games
3 5 (6.49%) German Language
4 3 (3.90%) Brand Awareness
5 2 (2.60%) Telecoms
6 1 (1.30%) Finance
6 1 (1.30%) Mandarin Language
6 1 (1.30%) Manufacturing
Job Titles
1 32 (41.56%) Developer
2 12 (15.58%) Marketing Executive
3 11 (14.29%) .NET Developer
4 10 (12.99%) Social Media Developer
5 9 (11.69%) Consultant
6 8 (10.39%) Web Developer
7 7 (9.09%) Digital Executive
7 7 (9.09%) PHP Developer
7 7 (9.09%) PHP Web Developer
8 6 (7.79%) Full Stack Developer
8 6 (7.79%) Recruitment Consultant
8 6 (7.79%) Sales Executive
8 6 (7.79%) Trainee
8 6 (7.79%) Trainee Consultant
8 6 (7.79%) Trainee Recruitment Consultant
9 5 (6.49%) Designer
9 5 (6.49%) UX Developer
10 4 (5.19%) Account Executive
10 4 (5.19%) Digital Marketing Manager
10 4 (5.19%) Marketing Manager
Libraries, Frameworks & Software Standards
1 24 (31.17%) HTML
2 21 (27.27%) CSS
3 14 (18.18%) Node.js
4 13 (16.88%) .NET
4 13 (16.88%) CakePHP
4 13 (16.88%) Laravel
5 10 (12.99%) Ajax
5 10 (12.99%) ASP.NET
5 10 (12.99%) ASP.NET MVC
5 10 (12.99%) ASP.NET MVC 5
5 10 (12.99%) ASP.NET Web API
5 10 (12.99%) CSS3
5 10 (12.99%) HTML5
5 10 (12.99%) RESTful
5 10 (12.99%) WCF
6 9 (11.69%) REST
6 9 (11.69%) SOAP
7 8 (10.39%) jQuery
8 7 (9.09%) AngularJS
9 6 (7.79%) HTML5 Boilerplate
Miscellaneous
1 12 (15.58%) User Experience
2 10 (12.99%) BBC
3 9 (11.69%) Analytical Skills
4 7 (9.09%) Blog
5 5 (6.49%) Computer Science
5 5 (6.49%) Mobile App
6 4 (5.19%) Management Information System
7 1 (1.30%) CCTV
7 1 (1.30%) Cyberthreat
7 1 (1.30%) Learning Management System
Operating Systems
1 1 (1.30%) Windows
1 1 (1.30%) Windows XP
Processes & Methodologies
1 23 (29.87%) MVC
2 16 (20.78%) Digital Marketing
2 16 (20.78%) OO
3 15 (19.48%) E-Commerce
3 15 (19.48%) Open Source
3 15 (19.48%) SEO
4 14 (18.18%) Agile Software Development
5 12 (15.58%) Pay per click
6 11 (14.29%) Analytics
6 11 (14.29%) Business Development
6 11 (14.29%) CRM
7 10 (12.99%) BDD
7 10 (12.99%) Software Engineering
7 10 (12.99%) TDD
7 10 (12.99%) UX Design
7 10 (12.99%) Web Application Development
8 9 (11.69%) OOP
8 9 (11.69%) Web Development
9 8 (10.39%) Affiliate Marketing
9 8 (10.39%) Search Engine Marketing
Programming Languages
1 22 (28.57%) JavaScript
2 14 (18.18%) PHP
3 11 (14.29%) C#
4 10 (12.99%) Ruby
5 7 (9.09%) C
6 6 (7.79%) Java
7 3 (3.90%) PHP 5
7 3 (3.90%) PHP 7
7 3 (3.90%) SQL
Qualifications
1 25 (32.47%) Degree
2 10 (12.99%) Security Cleared
3 5 (6.49%) DV Cleared
3 5 (6.49%) SC Cleared
4 1 (1.30%) MCDST
4 1 (1.30%) MCSE
4 1 (1.30%) Microsoft Certification
4 1 (1.30%) MOS
Quality Assurance & Compliance
1 1 (1.30%) SLA
System Software
1 1 (1.30%) Virtual Desktop
1 1 (1.30%) VMware Infrastructure
Vendors
1 17 (22.08%) Google
2 11 (14.29%) Apple
3 10 (12.99%) Facebook
3 10 (12.99%) Sony
3 10 (12.99%) Yahoo!
4 6 (7.79%) Twitter
5 4 (5.19%) Adobe
6 2 (2.60%) ESRI
6 2 (2.60%) IBM
6 2 (2.60%) OpenText
6 2 (2.60%) Oracle
7 1 (1.30%) Microsoft
7 1 (1.30%) Salesforce.com
7 1 (1.30%) VMware
Fairford, Gloucestershire
The People Network
Salary: £45000 - £65000 per annum
Posted: 2 days ago
Bristol, Avon
Global Technology Solutions Ltd
Salary: £30000 - £50000 per annum + com+ben/market rates
Posted: 2 days ago
Plymouth
Recruitment Genius Ltd
Salary: £16000 - £25000 per annum
Posted: 9 days ago
Poole, Dorset
Team Jobs
Salary: From £20,000 to £20,000 per annum pro-rata + £6k bonus, pension
Posted: 6 days ago