Period
to 16 October 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the South West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 16 October 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > South West
6 months to
16 Oct 2018
Same period 2017 Same period 2016
Rank 234 287 293
Rank change year-on-year +53 +6 +12
Permanent jobs citing Social Media 94 53 51
As % of all permanent IT jobs advertised in the South West 0.91% 0.52% 0.47%
As % of the Miscellaneous category 2.12% 1.29% 1.18%
Number of salaries quoted 70 41 38
South West median annual salary £27,500 £29,000 £35,000
Median salary % change year-on-year -5.17% -17.14% -6.67%
10th Percentile £17,750 £19,750 £20,350
90th Percentile £61,250 £55,000 £52,875
England median annual salary £42,500 £40,000 £42,500
% change year-on-year +6.25% -5.88% +6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for generic IT skills.

All Generic IT Skills
South West
Permanent vacancies with a requirement for generic IT skills 4,442 4,111 4,319
As % of all permanent IT jobs advertised in the South West 43.09% 40.30% 40.09%
Number of salaries quoted 3,424 3,287 3,604
South West median annual salary £42,500 £41,500 £40,000
Median salary % change year-on-year +2.41% +3.75% -
10th Percentile £25,000 £24,000 £24,000
90th Percentile £67,500 £65,000 £65,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Social Media
Job Vacancy Trend in the South West

Job postings citing Social Media as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Social Media in the South West

Social Media
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the South West.

Salary trend for Social Media in the South West

Social Media
Salary Histogram in the South West

The salary distribution of IT jobs citing Social Media in the South West over the 6 months to 16 October 2018.

Salary histogram for Social Media in the South West

Social Media
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the South West region over the 6 months to 16 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gloucestershire +31 34 £18,500 -58.89% 1
Bristol +31 20 £24,000 -17.24% 7
Dorset -26 11 £35,000 +105.88% 1
Cornwall +5 9 £18,000 -16.28%
Somerset +26 8 £50,000 +81.82% 1
Devon +20 7 £17,500 -35.19% 1
Wiltshire -4 3 £42,500 -15.00% 3
Social Media
England

For the 6 months to 16 October 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region with a requirement for Social Media.

1 53 (56.38%) Marketing
2 25 (26.60%) Digital Marketing
3 23 (24.47%) SEO
4 22 (23.40%) Advertising
5 21 (22.34%) Business Development
5 21 (22.34%) Analytics
6 20 (21.28%) HTML
7 19 (20.21%) JavaScript
8 17 (18.09%) CSS
9 16 (17.02%) Agile Software Development
9 16 (17.02%) User Experience
10 14 (14.89%) HTML5
11 13 (13.83%) Adobe Creative Suite
11 13 (13.83%) Retail
11 13 (13.83%) Adobe
12 12 (12.77%) Windows
12 12 (12.77%) Google
13 11 (11.70%) CMS
13 11 (11.70%) Analytical Skills
13 11 (11.70%) Cybersecurity
13 11 (11.70%) Problem-Solving
14 10 (10.64%) Collaborative Working
14 10 (10.64%) Project Management
14 10 (10.64%) Web Development
15 9 (9.57%) Degree
15 9 (9.57%) Email Marketing
15 9 (9.57%) Data Analysis
15 9 (9.57%) Software Engineering
15 9 (9.57%) Machine Learning
16 8 (8.51%) Git (software)

Social Media
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (11.70%) CMS
2 5 (5.32%) Apache
2 5 (5.32%) Apache Spark
2 5 (5.32%) Elasticsearch
2 5 (5.32%) GlassFish
2 5 (5.32%) Tomcat
3 2 (2.13%) SAS
3 2 (2.13%) WordPress
4 1 (1.06%) Drupal
Applications
1 13 (13.83%) Adobe Creative Suite
2 8 (8.51%) Microsoft Office
2 8 (8.51%) Photoshop
3 7 (7.45%) Adobe Illustrator
3 7 (7.45%) InDesign
4 6 (6.38%) Microsoft Project
5 5 (5.32%) Fireworks
6 1 (1.06%) InVision
6 1 (1.06%) Microsoft Excel
6 1 (1.06%) Microsoft PowerPoint
6 1 (1.06%) UXPin
Cloud Services
1 8 (8.51%) Google Analytics
2 6 (6.38%) Basecamp
3 5 (5.32%) Adobe Creative Cloud
3 5 (5.32%) AdWords
3 5 (5.32%) GitHub
3 5 (5.32%) Google Tag Manager
4 2 (2.13%) Amazon AWS
4 2 (2.13%) Microsoft Azure
Communications & Networking
1 6 (6.38%) Internet
Database & Business Intelligence
1 5 (5.32%) Hadoop
2 4 (4.26%) MySQL
3 3 (3.19%) PostgreSQL
3 3 (3.19%) SQL Server
4 2 (2.13%) Data Mining
Development Applications
1 8 (8.51%) Git (software)
2 6 (6.38%) JIRA
3 5 (5.32%) Dreamweaver
3 5 (5.32%) Jenkins
3 5 (5.32%) Visual Studio
4 3 (3.19%) Octopus Deploy
4 3 (3.19%) ReSharper
5 1 (1.06%) Axure RP
General
1 53 (56.38%) Marketing
2 22 (23.40%) Advertising
3 13 (13.83%) Retail
4 5 (5.32%) Law
4 5 (5.32%) Legal
5 3 (3.19%) Finance
6 2 (2.13%) Manufacturing
7 1 (1.06%) Brand Awareness
Job Titles
1 23 (24.47%) Consultant
2 8 (8.51%) Developer
3 7 (7.45%) Analyst
3 7 (7.45%) Junior
4 6 (6.38%) Designer
4 6 (6.38%) Digital Producer
4 6 (6.38%) IT Analyst
4 6 (6.38%) Project Manager
4 6 (6.38%) Senior Manager
4 6 (6.38%) Senior Project Manager
4 6 (6.38%) Software Engineer
5 5 (5.32%) Digital Marketing Manager
5 5 (5.32%) Digital Product Owner
5 5 (5.32%) Digital Transformation
5 5 (5.32%) Graphic Designer
5 5 (5.32%) Junior Designer
5 5 (5.32%) Junior Graphic Designer
5 5 (5.32%) Marketing Manager
5 5 (5.32%) PPC Manager
5 5 (5.32%) Product Owner
Libraries, Frameworks & Software Standards
1 20 (21.28%) HTML
2 17 (18.09%) CSS
3 14 (14.89%) HTML5
4 7 (7.45%) CSS3
5 5 (5.32%) Flash
5 5 (5.32%) jQuery
5 5 (5.32%) XHTML
5 5 (5.32%) XML
6 3 (3.19%) .NET
6 3 (3.19%) .NET Framework
6 3 (3.19%) Entity Framework
6 3 (3.19%) JSON
6 3 (3.19%) LINQ
6 3 (3.19%) Ninject
6 3 (3.19%) OAuth
6 3 (3.19%) OAuth2
6 3 (3.19%) RESTful
7 2 (2.13%) AngularJS
7 2 (2.13%) React
7 2 (2.13%) TensorFlow
Miscellaneous
1 16 (17.02%) User Experience
2 11 (11.70%) Analytical Skills
3 8 (8.51%) Self-Motivation
4 7 (7.45%) Cyberattack
5 6 (6.38%) Mobile App
5 6 (6.38%) Photography
6 5 (5.32%) Graphic Design
6 5 (5.32%) Greenfield Project
7 3 (3.19%) Blog
7 3 (3.19%) Driving Licence
8 2 (2.13%) Marketing Technology
9 1 (1.06%) Renewable Energy
9 1 (1.06%) Social Network
Operating Systems
1 12 (12.77%) Windows
2 7 (7.45%) Android
3 5 (5.32%) Apple iOS
4 4 (4.26%) Linux
4 4 (4.26%) Unix
4 4 (4.26%) Windows 10
4 4 (4.26%) Windows Server
Processes & Methodologies
1 25 (26.60%) Digital Marketing
2 23 (24.47%) SEO
3 21 (22.34%) Analytics
3 21 (22.34%) Business Development
4 16 (17.02%) Agile Software Development
5 11 (11.70%) Cybersecurity
5 11 (11.70%) Problem-Solving
6 10 (10.64%) Collaborative Working
6 10 (10.64%) Project Management
6 10 (10.64%) Web Development
7 9 (9.57%) Data Analysis
7 9 (9.57%) Email Marketing
7 9 (9.57%) Machine Learning
7 9 (9.57%) Software Engineering
8 8 (8.51%) Coaching
9 7 (7.45%) Campaign Management
9 7 (7.45%) Line Management
9 7 (7.45%) Security Operations
9 7 (7.45%) User Stories
10 6 (6.38%) Waterfall
Programming Languages
1 19 (20.21%) JavaScript
2 8 (8.51%) C#
3 7 (7.45%) Python
4 6 (6.38%) C
5 5 (5.32%) Apple Swift
5 5 (5.32%) C++
5 5 (5.32%) Java
5 5 (5.32%) Objective-C
5 5 (5.32%) SQL
6 4 (4.26%) R
7 3 (3.19%) PHP
Qualifications
1 9 (9.57%) Degree
2 7 (7.45%) CEH
2 7 (7.45%) CESG Certified Professional
2 7 (7.45%) CISSP
2 7 (7.45%) GIAC
3 4 (4.26%) DBS Check
3 4 (4.26%) DV Cleared
3 4 (4.26%) SC Cleared
3 4 (4.26%) Security Cleared
4 1 (1.06%) CBAP
4 1 (1.06%) ISEB
Quality Assurance & Compliance
1 7 (7.45%) QA
2 2 (2.13%) SLA
System Software
1 5 (5.32%) Docker
Systems Management
1 5 (5.32%) Opscode Chef
Vendors
1 13 (13.83%) Adobe
2 12 (12.77%) Google
3 6 (6.38%) Facebook
4 5 (5.32%) DoubleClick
4 5 (5.32%) Kenshoo
4 5 (5.32%) Marin
4 5 (5.32%) Twitter
5 4 (4.26%) Microsoft
6 2 (2.13%) Avid
6 2 (2.13%) Fujitsu
6 2 (2.13%) HubSpot
6 2 (2.13%) IBM
7 1 (1.06%) Hootsuite