Period
to 15 August 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the South West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 15 August 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > South West
6 months to
15 Aug 2018
Same period 2017 Same period 2016
Rank 262 257 295
Rank change year-on-year -5 +38 -9
Permanent jobs citing Social Media 83 70 59
As % of all permanent IT jobs advertised in the South West 0.80% 0.67% 0.54%
As % of the Miscellaneous category 1.91% 1.64% 1.32%
Number of salaries quoted 66 55 43
South West median annual salary £33,750 £37,500 £35,000
Median salary % change year-on-year -10.00% +7.14% -6.67%
10th Percentile £17,750 £20,000 £20,000
90th Percentile £60,000 £55,000 £75,500
England median annual salary £42,500 £40,000 £42,500
% change year-on-year +6.25% -5.88% +6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for generic IT skills.

All Generic IT Skills
South West
Permanent vacancies with a requirement for generic IT skills 4,344 4,266 4,481
As % of all permanent IT jobs advertised in the South West 41.63% 41.12% 40.98%
Number of salaries quoted 3,380 3,422 3,671
South West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +3.90%
10th Percentile £25,000 £23,750 £24,000
90th Percentile £65,000 £62,500 £66,250
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Social Media
Job Vacancy Trend in the South West

Job postings citing Social Media as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Social Media in the South West

Social Media
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the South West.

Salary trend for Social Media in the South West

Social Media
Salary Histogram in the South West

The salary distribution of IT jobs citing Social Media in the South West over the 6 months to 15 August 2018.

Salary histogram for Social Media in the South West

Social Media
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the South West region over the 6 months to 15 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gloucestershire +14 27 £18,500 -58.89% 2
Dorset -31 18 £35,000 +47.37% 5
Bristol +26 12 £24,000 -17.24% 5
Somerset +26 9 £50,000 +81.82% 1
Devon +19 9 - - 1
Wiltshire -4 3 £42,500 +41.67% 5
Cornwall - 3 £18,000 - 1
Social Media
England

For the 6 months to 15 August 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region with a requirement for Social Media.

1 49 (59.04%) Marketing
2 28 (33.73%) Advertising
2 28 (33.73%) Analytics
3 24 (28.92%) Digital Marketing
4 21 (25.30%) Business Development
4 21 (25.30%) Google
5 20 (24.10%) SEO
6 18 (21.69%) HTML
7 16 (19.28%) Analytical Skills
8 15 (18.07%) Self-Motivation
8 15 (18.07%) JavaScript
8 15 (18.07%) Google Analytics
9 13 (15.66%) Campaign Management
9 13 (15.66%) Facebook
10 12 (14.46%) CSS
10 12 (14.46%) Finance
11 11 (13.25%) DoubleClick
11 11 (13.25%) Pay per click
11 11 (13.25%) Web Development
11 11 (13.25%) Twitter
11 11 (13.25%) Kenshoo
11 11 (13.25%) Marin
11 11 (13.25%) Google Tag Manager
11 11 (13.25%) AdWords
12 10 (12.05%) HTML5
12 10 (12.05%) Adobe Creative Suite
12 10 (12.05%) Degree
12 10 (12.05%) Retail
12 10 (12.05%) Adobe
13 9 (10.84%) Photoshop

Social Media
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (4.82%) CMS
1 4 (4.82%) WordPress
2 2 (2.41%) Apache
2 2 (2.41%) Apache Spark
2 2 (2.41%) Elasticsearch
2 2 (2.41%) GlassFish
2 2 (2.41%) SAS
2 2 (2.41%) Tomcat
3 1 (1.20%) Drupal
Applications
1 10 (12.05%) Adobe Creative Suite
2 9 (10.84%) Photoshop
3 6 (7.23%) Adobe Illustrator
4 4 (4.82%) Microsoft Office
5 3 (3.61%) InDesign
5 3 (3.61%) Microsoft PowerPoint
6 2 (2.41%) Fireworks
7 1 (1.20%) InVision
7 1 (1.20%) Microsoft Excel
7 1 (1.20%) UXPin
Cloud Services
1 15 (18.07%) Google Analytics
2 11 (13.25%) AdWords
2 11 (13.25%) Google Tag Manager
3 3 (3.61%) MailChimp
4 2 (2.41%) Adobe Creative Cloud
4 2 (2.41%) Amazon AWS
4 2 (2.41%) GitHub
4 2 (2.41%) Google Cloud Platform
4 2 (2.41%) Microsoft Azure
Communications & Networking
1 8 (9.64%) Internet
Database & Business Intelligence
1 6 (7.23%) MySQL
2 3 (3.61%) PostgreSQL
2 3 (3.61%) SQL Server
3 2 (2.41%) Data Mining
3 2 (2.41%) Hadoop
Development Applications
1 5 (6.02%) Git (software)
2 3 (3.61%) Octopus Deploy
2 3 (3.61%) ReSharper
3 2 (2.41%) Dreamweaver
3 2 (2.41%) gulp
3 2 (2.41%) Jenkins
3 2 (2.41%) PhpStorm
3 2 (2.41%) Visual Studio
4 1 (1.20%) Axure RP
4 1 (1.20%) JIRA
4 1 (1.20%) WiX
General
1 49 (59.04%) Marketing
2 28 (33.73%) Advertising
3 12 (14.46%) Finance
4 10 (12.05%) Retail
5 3 (3.61%) Brand Awareness
6 2 (2.41%) Law
6 2 (2.41%) Legal
7 1 (1.20%) Manufacturing
Job Titles
1 23 (27.71%) Consultant
2 11 (13.25%) Digital Marketing Manager
2 11 (13.25%) Marketing Manager
2 11 (13.25%) PPC Manager
3 10 (12.05%) Developer
4 6 (7.23%) Digital Producer
5 5 (6.02%) Web Developer
6 4 (4.82%) Analyst
6 4 (4.82%) Digital Product Owner
6 4 (4.82%) Digital Transformation
6 4 (4.82%) Marketing Executive
6 4 (4.82%) Product Owner
6 4 (4.82%) Recruitment Consultant
7 3 (3.61%) .NET Developer
7 3 (3.61%) C# Developer
7 3 (3.61%) Cybersecurity Specialist
7 3 (3.61%) Designer
7 3 (3.61%) Junior
7 3 (3.61%) Sales Executive
7 3 (3.61%) Software Engineer
Libraries, Frameworks & Software Standards
1 18 (21.69%) HTML
2 12 (14.46%) CSS
3 10 (12.05%) HTML5
4 7 (8.43%) jQuery
5 6 (7.23%) CSS3
5 6 (7.23%) XML
6 4 (4.82%) RESTful
7 3 (3.61%) .NET
7 3 (3.61%) .NET Framework
7 3 (3.61%) Ajax
7 3 (3.61%) Entity Framework
7 3 (3.61%) JSON
7 3 (3.61%) LINQ
7 3 (3.61%) Ninject
7 3 (3.61%) OAuth
7 3 (3.61%) OAuth2
8 2 (2.41%) Flash
8 2 (2.41%) React
8 2 (2.41%) TensorFlow
8 2 (2.41%) XHTML
Miscellaneous
1 16 (19.28%) Analytical Skills
2 15 (18.07%) Self-Motivation
3 9 (10.84%) Driving Licence
4 5 (6.02%) Blog
4 5 (6.02%) Graphic Design
4 5 (6.02%) Mobile App
4 5 (6.02%) Photography
4 5 (6.02%) User Experience
5 4 (4.82%) Greenfield Project
6 3 (3.61%) Cyberattack
7 2 (2.41%) Marketing Technology
8 1 (1.20%) Renewable Energy
8 1 (1.20%) Social Network
Operating Systems
1 6 (7.23%) Windows
2 4 (4.82%) Android
3 2 (2.41%) Apple iOS
4 1 (1.20%) Linux
4 1 (1.20%) Unix
4 1 (1.20%) Windows 10
4 1 (1.20%) Windows Server
Processes & Methodologies
1 28 (33.73%) Analytics
2 24 (28.92%) Digital Marketing
3 21 (25.30%) Business Development
4 20 (24.10%) SEO
5 13 (15.66%) Campaign Management
6 11 (13.25%) Pay per click
6 11 (13.25%) Web Development
7 8 (9.64%) E-Commerce
8 7 (8.43%) Agile Software Development
9 6 (7.23%) Machine Learning
9 6 (7.23%) Software Engineering
9 6 (7.23%) Time Management
10 5 (6.02%) Email Marketing
10 5 (6.02%) Online Marketing
11 4 (4.82%) Continuous Improvement
11 4 (4.82%) Cybersecurity
11 4 (4.82%) Market Research
11 4 (4.82%) Marketing Strategy
11 4 (4.82%) Quantitative Research
11 4 (4.82%) TDD
Programming Languages
1 15 (18.07%) JavaScript
2 6 (7.23%) PHP
2 6 (7.23%) SQL
3 5 (6.02%) C#
4 4 (4.82%) Python
5 3 (3.61%) C
5 3 (3.61%) Java
5 3 (3.61%) R
6 2 (2.41%) Apple Swift
6 2 (2.41%) C++
6 2 (2.41%) Objective-C
7 1 (1.20%) ES6
7 1 (1.20%) Ruby
7 1 (1.20%) TypeScript
Qualifications
1 10 (12.05%) Degree
2 3 (3.61%) CEH
2 3 (3.61%) CESG Certified Professional
2 3 (3.61%) CISSP
2 3 (3.61%) GIAC
3 1 (1.20%) CBAP
3 1 (1.20%) DV Cleared
3 1 (1.20%) ISEB
3 1 (1.20%) SC Cleared
3 1 (1.20%) Security Cleared
Quality Assurance & Compliance
1 3 (3.61%) QA
2 2 (2.41%) SLA
System Software
1 2 (2.41%) Docker
Systems Management
1 2 (2.41%) Opscode Chef
Vendors
1 21 (25.30%) Google
2 13 (15.66%) Facebook
3 11 (13.25%) DoubleClick
3 11 (13.25%) Kenshoo
3 11 (13.25%) Marin
3 11 (13.25%) Twitter
4 10 (12.05%) Adobe
5 6 (7.23%) Microsoft
6 2 (2.41%) Avid
6 2 (2.41%) Fujitsu
6 2 (2.41%) Hootsuite
6 2 (2.41%) HubSpot
6 2 (2.41%) IBM
6 2 (2.41%) WooCommerce