Period
to 20 May 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the South West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 May 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > South West
6 months to
20 May 2018
Same period 2017 Same period 2016
Rank 275 259 297
Rank change year-on-year -16 +38 -42
Permanent jobs citing Social Media 66 75 52
As % of all permanent IT jobs advertised in the South West 0.62% 0.73% 0.47%
As % of the Miscellaneous category 1.54% 1.84% 1.13%
Number of salaries quoted 56 66 35
South West median annual salary £22,000 £36,000 £50,000
Median salary % change year-on-year -38.89% -28.00% +40.85%
10th Percentile £17,750 £20,713 £20,000
90th Percentile £52,500 £63,750 £76,250
England median annual salary £40,000 £37,500 £42,500
% change year-on-year +6.67% -11.76% -1.16%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for generic IT skills.

All Generic IT Skills
South West
Permanent vacancies with a requirement for generic IT skills 4,285 4,083 4,607
As % of all permanent IT jobs advertised in the South West 40.36% 39.98% 41.29%
Number of salaries quoted 3,312 3,266 3,656
South West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +6.67%
10th Percentile £25,000 £24,250 £24,000
90th Percentile £65,000 £63,750 £65,000
England median annual salary £50,000 £50,000 £50,000

Social Media
Job Vacancy Trend in the South West

Job postings citing Social Media as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Social Media in the South West

Social Media
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the South West.

Salary trend for Social Media in the South West

Social Media
Salary Histogram in the South West

The salary distribution of IT jobs citing Social Media in the South West over the 6 months to 20 May 2018.

Salary histogram for Social Media in the South West

Social Media
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the South West region over the 6 months to 20 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gloucestershire +31 21 £18,500 -70.40% 1
Dorset -47 15 £35,000 +12.00%
Somerset +18 9 £50,000 +11.11% 4
Bristol -8 9 £22,000 -20.00% 4
Wiltshire -13 4 £22,000 -38.89% 3
Cornwall - 4 £21,500 - 1
Devon +15 3 - - 2
Social Media
England

For the 6 months to 20 May 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region with a requirement for Social Media.

1 39 (59.09%) Marketing
2 32 (48.48%) Advertising
3 23 (34.85%) Finance
4 21 (31.82%) Business Development
4 21 (31.82%) Digital Marketing
5 18 (27.27%) SEO
5 18 (27.27%) Google
5 18 (27.27%) Analytics
6 17 (25.76%) Driving Licence
7 16 (24.24%) Analytical Skills
8 15 (22.73%) Self-Motivation
8 15 (22.73%) Facebook
9 14 (21.21%) Degree
9 14 (21.21%) Google Analytics
10 13 (19.70%) Twitter
11 11 (16.67%) Campaign Management
11 11 (16.67%) Kenshoo
11 11 (16.67%) Marin
11 11 (16.67%) Google Tag Manager
11 11 (16.67%) AdWords
11 11 (16.67%) DoubleClick
11 11 (16.67%) Pay per click
11 11 (16.67%) HTML
12 10 (15.15%) JavaScript
13 8 (12.12%) Web Development
14 7 (10.61%) Agile Software Development
14 7 (10.61%) SQL
14 7 (10.61%) CSS
15 6 (9.09%) PHP
15 6 (9.09%) E-Commerce

Social Media
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (6.06%) WordPress
2 3 (4.55%) CMS
Applications
1 5 (7.58%) Photoshop
2 3 (4.55%) Adobe Illustrator
2 3 (4.55%) Microsoft Office
3 2 (3.03%) Microsoft Excel
3 2 (3.03%) Microsoft PowerPoint
4 1 (1.52%) Adobe Creative Suite
Cloud Services
1 14 (21.21%) Google Analytics
2 11 (16.67%) AdWords
2 11 (16.67%) Google Tag Manager
3 3 (4.55%) MailChimp
4 2 (3.03%) Google Cloud Platform
5 1 (1.52%) Amazon CloudWatch
5 1 (1.52%) Amazon ElastiCache
5 1 (1.52%) Amazon Kinesis
5 1 (1.52%) Amazon SQS
5 1 (1.52%) AWS CloudFormation
5 1 (1.52%) AWS Lambda
5 1 (1.52%) Bluemix
5 1 (1.52%) IaaS
5 1 (1.52%) IBM Cloud
5 1 (1.52%) Microsoft Azure
5 1 (1.52%) Office 365
5 1 (1.52%) PaaS
5 1 (1.52%) SaaS
5 1 (1.52%) Serverless
5 1 (1.52%) Virtual Private Cloud
Communications & Networking
1 6 (9.09%) Internet
2 1 (1.52%) DNS
2 1 (1.52%) Firewall
2 1 (1.52%) HTTP
2 1 (1.52%) SMS
Database & Business Intelligence
1 4 (6.06%) MySQL
2 3 (4.55%) NoSQL
2 3 (4.55%) PostgreSQL
3 2 (3.03%) GIS
3 2 (3.03%) Redis
3 2 (3.03%) Relational Database
3 2 (3.03%) SQL Server
4 1 (1.52%) Amazon DynamoDB
4 1 (1.52%) Data Warehouse
4 1 (1.52%) Hazelcast
4 1 (1.52%) MongoDB
4 1 (1.52%) RDBMS
4 1 (1.52%) Riak
Development Applications
1 2 (3.03%) Git (software)
1 2 (3.03%) gulp
1 2 (3.03%) PhpStorm
2 1 (1.52%) JIRA
2 1 (1.52%) Octopus Deploy
2 1 (1.52%) ReSharper
2 1 (1.52%) Subversion
2 1 (1.52%) WiX
General
1 39 (59.09%) Marketing
2 32 (48.48%) Advertising
3 23 (34.85%) Finance
4 2 (3.03%) Brand Awareness
5 1 (1.52%) Publishing
5 1 (1.52%) Retail
Job Titles
1 21 (31.82%) Consultant
2 11 (16.67%) Digital Marketing Manager
2 11 (16.67%) Marketing Manager
2 11 (16.67%) PPC Manager
3 9 (13.64%) Developer
4 6 (9.09%) Marketing Executive
5 5 (7.58%) Digital Executive
5 5 (7.58%) Digital Marketing Executive
6 4 (6.06%) Recruitment Consultant
6 4 (6.06%) Trainee
6 4 (6.06%) Trainee Consultant
6 4 (6.06%) Trainee Recruitment Consultant
6 4 (6.06%) Web Developer
7 3 (4.55%) Analyst
7 3 (4.55%) Sales Executive
8 2 (3.03%) Digital Product Owner
8 2 (3.03%) Senior Developer
8 2 (3.03%) Senior Web Developer
8 2 (3.03%) Service Desk Team Leader
8 2 (3.03%) Team Leader
Libraries, Frameworks & Software Standards
1 11 (16.67%) HTML
2 7 (10.61%) CSS
3 6 (9.09%) HTML5
3 6 (9.09%) jQuery
4 5 (7.58%) CSS3
5 4 (6.06%) AngularJS
5 4 (6.06%) RESTful
6 3 (4.55%) Ajax
6 3 (4.55%) Node.js
6 3 (4.55%) XML
7 2 (3.03%) .NET
7 2 (3.03%) Memcached
7 2 (3.03%) Sass
7 2 (3.03%) XAMPP
8 1 (1.52%) .NET Framework
8 1 (1.52%) Java EE
8 1 (1.52%) JSON
8 1 (1.52%) LAMP
8 1 (1.52%) Web Services
8 1 (1.52%) XHR
Miscellaneous
1 17 (25.76%) Driving Licence
2 16 (24.24%) Analytical Skills
3 15 (22.73%) Self-Motivation
4 5 (7.58%) User Experience
5 4 (6.06%) Mobile App
6 3 (4.55%) Graphic Design
7 2 (3.03%) Blog
7 2 (3.03%) Computer Science
7 2 (3.03%) Greenfield Project
7 2 (3.03%) Photography
8 1 (1.52%) Cloud Native
8 1 (1.52%) Digital Media
8 1 (1.52%) Public Cloud
Operating Systems
1 2 (3.03%) Windows
2 1 (1.52%) Unix
Processes & Methodologies
1 21 (31.82%) Business Development
1 21 (31.82%) Digital Marketing
2 18 (27.27%) Analytics
2 18 (27.27%) SEO
3 11 (16.67%) Campaign Management
3 11 (16.67%) Pay per click
4 8 (12.12%) Web Development
5 7 (10.61%) Agile Software Development
6 6 (9.09%) E-Commerce
7 4 (6.06%) Coaching
7 4 (6.06%) Lead Generation
7 4 (6.06%) Software Engineering
7 4 (6.06%) Time Management
8 3 (4.55%) Continuous Improvement
8 3 (4.55%) CRM
8 3 (4.55%) Cryptocurrency
8 3 (4.55%) Online Marketing
8 3 (4.55%) Responsive Web Design
9 2 (3.03%) Business Continuity
9 2 (3.03%) ITIL
Programming Languages
1 10 (15.15%) JavaScript
2 7 (10.61%) SQL
3 6 (9.09%) PHP
4 5 (7.58%) Java
5 3 (4.55%) C#
6 2 (3.03%) Scala
7 1 (1.52%) C
7 1 (1.52%) ES6
7 1 (1.52%) MATLAB
7 1 (1.52%) PowerShell
7 1 (1.52%) Python
7 1 (1.52%) R
7 1 (1.52%) Ruby
7 1 (1.52%) TypeScript
7 1 (1.52%) VB
Qualifications
1 14 (21.21%) Degree
2 2 (3.03%) Computer Science Degree
2 2 (3.03%) ITIL Certification
3 1 (1.52%) CBAP
3 1 (1.52%) ISEB
3 1 (1.52%) SC Cleared
3 1 (1.52%) Security Cleared
Quality Assurance & Compliance
1 2 (3.03%) SLA
Vendors
1 18 (27.27%) Google
2 15 (22.73%) Facebook
3 13 (19.70%) Twitter
4 11 (16.67%) DoubleClick
4 11 (16.67%) Kenshoo
4 11 (16.67%) Marin
5 4 (6.06%) Microsoft
6 2 (3.03%) Apple
6 2 (3.03%) Avid
6 2 (3.03%) HubSpot
6 2 (3.03%) WooCommerce
7 1 (1.52%) Adobe
7 1 (1.52%) Hootsuite
7 1 (1.52%) IBM
7 1 (1.52%) PayPal
7 1 (1.52%) ServiceNow