Period
to 26 May 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Tyne and Wear. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 26 May 2018 with a comparison to the same period over the previous 2 years.

Social Media
North East > Tyne and Wear
6 months to
26 May 2018
Same period 2017 Same period 2016
Rank 99 - 100
Rank change year-on-year - +100 +8
Permanent jobs citing Social Media 16 0 1
As % of all permanent IT jobs advertised in Tyne and Wear 1.16% - 0.10%
As % of the Miscellaneous category 3.34% - 0.31%
Number of salaries quoted 15 0 1
Tyne and Wear median annual salary £42,500 - £60,000
10th Percentile £30,000 - £57,500
90th Percentile £47,500 - £62,500
North East median annual salary £37,500 £21,500 £26,000
% change year-on-year +74.42% -17.31% -25.71%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Tyne and Wear with a requirement for generic IT skills.

All Generic IT Skills
Tyne and Wear
Permanent vacancies with a requirement for generic IT skills 479 324 324
As % of all permanent IT jobs advertised in Tyne and Wear 34.71% 37.94% 33.16%
Number of salaries quoted 393 297 265
Tyne and Wear median annual salary £40,000 £35,000 £37,500
Median salary % change year-on-year +14.29% -6.67% +7.14%
10th Percentile £21,250 £21,250 £22,500
90th Percentile £60,000 £51,250 £65,000
North East median annual salary £40,000 £35,000 £37,500
% change year-on-year +14.29% -6.67% +7.14%

Social Media
Job Vacancy Trend in Tyne and Wear

Job postings citing Social Media as a percentage of all IT jobs advertised in Tyne and Wear.

Job vacancy trend for Social Media in Tyne and Wear

Social Media
Salary Trend in Tyne and Wear

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Tyne and Wear.

Salary trend for Social Media in Tyne and Wear

Social Media
Salary Histogram in Tyne and Wear

The salary distribution of IT jobs citing Social Media in Tyne and Wear over the 6 months to 26 May 2018.

Salary histogram for Social Media in Tyne and Wear

Social Media
Job Locations in Tyne and Wear

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Tyne and Wear region over the 6 months to 26 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gateshead - 7 £45,000 -
Newcastle upon Tyne - 7 £30,000 - 5
Social Media
North East

For the 6 months to 26 May 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Tyne and Wear region with a requirement for Social Media.

1 13 (81.25%) Google
2 9 (56.25%) Agile Software Development
3 8 (50.00%) .NET
4 7 (43.75%) Sony
4 7 (43.75%) MVC
4 7 (43.75%) Apple
4 7 (43.75%) C#
4 7 (43.75%) SQL Server
4 7 (43.75%) ASP.NET
4 7 (43.75%) OO
4 7 (43.75%) TDD
4 7 (43.75%) BBC
4 7 (43.75%) Ruby
4 7 (43.75%) Yahoo!
4 7 (43.75%) WCF
4 7 (43.75%) Git (software)
4 7 (43.75%) RESTful
4 7 (43.75%) Node.js
4 7 (43.75%) Facebook
4 7 (43.75%) Web Application Development
4 7 (43.75%) Analytics
4 7 (43.75%) ASP.NET Web API
4 7 (43.75%) SQL Server 2016
4 7 (43.75%) ASP.NET MVC 5
4 7 (43.75%) ASP.NET MVC
4 7 (43.75%) BDD
4 7 (43.75%) NoSQL
5 6 (37.50%) AdWords
5 6 (37.50%) Affiliate Marketing
5 6 (37.50%) Digital Marketing

Social Media
Co-occurring IT Skills in Tyne and Wear by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 6 (37.50%) AdWords
2 1 (6.25%) Amazon AWS
2 1 (6.25%) SaaS
Database & Business Intelligence
1 7 (43.75%) NoSQL
1 7 (43.75%) SQL Server
1 7 (43.75%) SQL Server 2016
2 1 (6.25%) Data Warehouse
2 1 (6.25%) MongoDB
Development Applications
1 7 (43.75%) Git (software)
General
1 6 (37.50%) Marketing
Job Titles
1 8 (50.00%) Developer
2 7 (43.75%) .NET Developer
2 7 (43.75%) Social Media Developer
3 6 (37.50%) Digital Marketing Manager
3 6 (37.50%) Marketing Manager
4 1 (6.25%) Architect
4 1 (6.25%) Java Developer
4 1 (6.25%) Technical Architect
Libraries, Frameworks & Software Standards
1 8 (50.00%) .NET
2 7 (43.75%) ASP.NET
2 7 (43.75%) ASP.NET MVC
2 7 (43.75%) ASP.NET MVC 5
2 7 (43.75%) ASP.NET Web API
2 7 (43.75%) Node.js
2 7 (43.75%) RESTful
2 7 (43.75%) WCF
3 1 (6.25%) J2EE
3 1 (6.25%) RabbitMQ
Miscellaneous
1 7 (43.75%) BBC
Operating Systems
1 1 (6.25%) Linux
1 1 (6.25%) Ubuntu
Processes & Methodologies
1 9 (56.25%) Agile Software Development
2 7 (43.75%) Analytics
2 7 (43.75%) BDD
2 7 (43.75%) MVC
2 7 (43.75%) OO
2 7 (43.75%) TDD
2 7 (43.75%) Web Application Development
3 6 (37.50%) Affiliate Marketing
3 6 (37.50%) B2B
3 6 (37.50%) Digital Marketing
3 6 (37.50%) Pay per click
3 6 (37.50%) SEO
4 1 (6.25%) Artificial Intelligence
Programming Languages
1 7 (43.75%) C#
1 7 (43.75%) Ruby
2 2 (12.50%) Java
Quality Assurance & Compliance
1 1 (6.25%) SLA
Vendors
1 13 (81.25%) Google
2 7 (43.75%) Apple
2 7 (43.75%) Facebook
2 7 (43.75%) Sony
2 7 (43.75%) Yahoo!
3 1 (6.25%) Red Hat