Period
to 16 November 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Tyne and Wear. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 16 November 2018 with a comparison to the same period over the previous 2 years.

Social Media
North East > Tyne and Wear
6 months to
16 Nov 2018
Same period 2017 Same period 2016
Rank 100 78 -
Rank change year-on-year -22 - +81
Permanent jobs citing Social Media 4 8 0
As % of all permanent IT jobs advertised in Tyne and Wear 0.35% 0.86% -
As % of the Miscellaneous category 0.90% 2.72% -
Number of salaries quoted 3 6 0
Tyne and Wear median annual salary £22,500 £45,000 -
Median salary % change year-on-year -50.00% - -
North East median annual salary £22,500 £45,000 £23,000
% change year-on-year -50.00% +95.65% -42.50%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Tyne and Wear with a requirement for generic IT skills.

All Generic IT Skills
Tyne and Wear
Permanent vacancies with a requirement for generic IT skills 445 294 382
As % of all permanent IT jobs advertised in Tyne and Wear 38.83% 31.75% 32.96%
Number of salaries quoted 355 259 299
Tyne and Wear median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +6.67%
10th Percentile £24,000 £26,250 £27,350
90th Percentile £70,094 £60,000 £63,000
North East median annual salary £40,000 £39,756 £40,000
% change year-on-year +0.61% -0.61% +6.67%

Social Media
Job Vacancy Trend in Tyne and Wear

Job postings citing Social Media as a percentage of all IT jobs advertised in Tyne and Wear.

Job vacancy trend for Social Media in Tyne and Wear

Social Media
Salary Trend in Tyne and Wear

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Tyne and Wear.

Salary trend for Social Media in Tyne and Wear

Social Media
Job Locations in Tyne and Wear

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Tyne and Wear region over the 6 months to 16 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Newcastle upon Tyne -14 3 £22,500 -52.63% 8
Gateshead +12 1 - - 1
Social Media
North East

For the 6 months to 16 November 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Tyne and Wear region with a requirement for Social Media.

1 3 (75.00%) Advertising
1 3 (75.00%) Marketing
2 2 (50.00%) Web Development
2 2 (50.00%) Digital Marketing
2 2 (50.00%) jQuery
2 2 (50.00%) HTML5
2 2 (50.00%) Node.js
2 2 (50.00%) TDD
2 2 (50.00%) HTML
2 2 (50.00%) Java
2 2 (50.00%) JavaScript
2 2 (50.00%) PHP
2 2 (50.00%) MySQL
2 2 (50.00%) CSS
2 2 (50.00%) OOP
2 2 (50.00%) Sass
2 2 (50.00%) AngularJS
2 2 (50.00%) Front End Development
2 2 (50.00%) Vue.js
2 2 (50.00%) User Experience
3 1 (25.00%) Analytical Skills
3 1 (25.00%) webpack
3 1 (25.00%) gulp
3 1 (25.00%) Angular 2
3 1 (25.00%) Wireframes
3 1 (25.00%) Lead Generation
3 1 (25.00%) Conversion Rate Optimisation
3 1 (25.00%) Content Marketing
3 1 (25.00%) Problem-Solving
3 1 (25.00%) Analytics

Social Media
Co-occurring IT Skills in Tyne and Wear by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) CMS
1 1 (25.00%) Drupal
1 1 (25.00%) WordPress
Cloud Services
1 1 (25.00%) GitHub
Database & Business Intelligence
1 2 (50.00%) MySQL
Development Applications
1 1 (25.00%) Bitbucket
1 1 (25.00%) Git (software)
1 1 (25.00%) gulp
1 1 (25.00%) Vagrant
1 1 (25.00%) webpack
General
1 3 (75.00%) Advertising
1 3 (75.00%) Marketing
Job Titles
1 2 (50.00%) Developer
1 2 (50.00%) Front End Developer (Client-Side Developer)
2 1 (25.00%) Digital Executive
2 1 (25.00%) Digital Marketing Executive
2 1 (25.00%) Marketing Executive
2 1 (25.00%) Trainee
Libraries, Frameworks & Software Standards
1 2 (50.00%) AngularJS
1 2 (50.00%) CSS
1 2 (50.00%) HTML
1 2 (50.00%) HTML5
1 2 (50.00%) jQuery
1 2 (50.00%) Node.js
1 2 (50.00%) Sass
1 2 (50.00%) Vue.js
2 1 (25.00%) Angular 2
2 1 (25.00%) CSS3
2 1 (25.00%) Laravel
2 1 (25.00%) LESS
2 1 (25.00%) Twitter Bootstrap
Miscellaneous
1 2 (50.00%) User Experience
2 1 (25.00%) Analytical Skills
Processes & Methodologies
1 2 (50.00%) Digital Marketing
1 2 (50.00%) Front End Development
1 2 (50.00%) OOP
1 2 (50.00%) TDD
1 2 (50.00%) Web Development
2 1 (25.00%) Analytics
2 1 (25.00%) Business Development
2 1 (25.00%) Content Management
2 1 (25.00%) Content Marketing
2 1 (25.00%) Conversion Rate Optimisation
2 1 (25.00%) Copywriting
2 1 (25.00%) Email Marketing
2 1 (25.00%) Information Architecture
2 1 (25.00%) Lead Generation
2 1 (25.00%) Marketing Strategy
2 1 (25.00%) Pay per click
2 1 (25.00%) Problem-Solving
2 1 (25.00%) Responsive Web Design
2 1 (25.00%) Social Media Marketing
2 1 (25.00%) Wireframes
Programming Languages
1 2 (50.00%) Java
1 2 (50.00%) JavaScript
1 2 (50.00%) PHP
2 1 (25.00%) TypeScript
System Software
1 1 (25.00%) Docker
Vendors
1 1 (25.00%) Microsoft