Digital Analyst Contracts in the UK excluding London

Digital Analyst
UK > UK excluding London

The median Digital Analyst daily rate in the UK excluding London is £410, according to job vacancies posted in the 6 months leading up to 25 July 2025.

The table below provides contractor rate benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
25 Jul 2025
Same period 2024 Same period 2023
Rank 348 370 395
Rank change year-on-year +22 +25 +58
Contract jobs requiring a Digital Analyst 18 17 46
As % of all contract jobs advertised in the UK excluding London 0.12% 0.088% 0.20%
As % of the Job Titles category 0.13% 0.095% 0.21%
Number of daily rates quoted 11 10 37
10th Percentile £280 - £269
25th Percentile £351 £300 £400
Median daily rate (50th Percentile) £410 £363 £450
Median % change year-on-year +13.03% -19.39% +1.26%
75th Percentile £474 £484 £500
90th Percentile £560 £545 £550
UK median daily rate £410 £425 £482
% change year-on-year -3.53% -11.73% +0.31%

All Contract IT Job Vacancies
UK excluding London

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies in the UK excluding London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the UK excluding London with a recognized job title 13,609 17,904 21,488
% of contract IT jobs with a recognized job title 90.56% 92.17% 94.79%
Number of daily rates quoted 8,369 10,947 14,642
10th Percentile £217 £213 £231
25th Percentile £363 £375 £394
Median daily rate (50th Percentile) £475 £500 £500
Median % change year-on-year -5.00% - +2.56%
75th Percentile £575 £600 £600
90th Percentile £650 £675 £688
UK median daily rate £500 £525 £536
% change year-on-year -4.76% -2.05% -0.28%
Number of hourly rates quoted 1,166 1,985 1,174
10th Percentile £13.50 £13.25 £13.97
25th Percentile £16.50 £17.25 £17.72
Median hourly rate £25.15 £43.00 £39.80
Median % change year-on-year -41.51% +8.04% +87.29%
75th Percentile £55.00 £65.00 £65.00
90th Percentile £75.00 £75.00 £77.50
UK median hourly rate £25.15 £41.50 £43.81
% change year-on-year -39.40% -5.26% +70.58%

Digital Analyst
Job Vacancy Trend in the UK excluding London

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Digital Analyst in the UK excluding London

Digital Analyst
Contractor Daily Rate Trend in the UK excluding London

3-month moving average daily rate quoted in jobs citing Digital Analyst in the UK excluding London.

Daily rate trend for Digital Analyst in the UK excluding London

Digital Analyst
Daily Rate Histogram in the UK excluding London

Daily rate distribution for jobs citing Digital Analyst in the UK excluding London over the 6 months to 25 July 2025.

Daily rate histogram for Digital Analyst in the UK excluding London

Digital Analyst
Contractor Hourly Rate Trend in the UK excluding London

3-month moving average hourly rates quoted in jobs citing Digital Analyst in the UK excluding London.

Hourly rate trend for Digital Analyst in the UK excluding London

Digital Analyst
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analyst within the UK excluding London region over the 6 months to 25 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
South West +36 6 £638 +75.74% 1
Midlands - 5 £400 - 2
East Midlands - 4 £383 - 1
South East +25 3 £280 -22.76% 7
North of England -6 3 £450 +9.09% 7
Yorkshire -1 2 £450 +50.00% 3
North West +5 1 - - 4
West Midlands - 1 £400 - 1
Scotland - 1 £429 - 2
Digital Analyst
UK

Digital Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities in the UK excluding London

For the 6 months to 25 July 2025, Digital Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the UK excluding London region featuring Digital Analyst in the job title.

1 8 (44.44%) Agile
2 7 (38.89%) SQL
3 5 (27.78%) Actionable Insight
3 5 (27.78%) Analytics
4 4 (22.22%) Security Cleared
4 4 (22.22%) Tableau
4 4 (22.22%) Power BI
4 4 (22.22%) Power Platform
4 4 (22.22%) ITIL
4 4 (22.22%) Finance
4 4 (22.22%) Business Intelligence
4 4 (22.22%) Banking
4 4 (22.22%) Google
4 4 (22.22%) Marketing
4 4 (22.22%) Requirements Management
4 4 (22.22%) Roadmaps
5 3 (16.67%) Legacy Systems
5 3 (16.67%) DV Cleared
5 3 (16.67%) Digital Marketing
5 3 (16.67%) Data Analysis
5 3 (16.67%) Stakeholder Management
5 3 (16.67%) Data Warehouse
5 3 (16.67%) E-Commerce
5 3 (16.67%) Adobe
5 3 (16.67%) Google Data Studio
5 3 (16.67%) Minimum Viable Product
5 3 (16.67%) Visualisation
5 3 (16.67%) Adobe Analytics
6 2 (11.11%) Marketing Analytics
6 2 (11.11%) Analytical Skills

Digital Analyst Skill Set
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.56%) Confluence
Applications
1 1 (5.56%) Microsoft Excel
1 1 (5.56%) Microsoft Office
1 1 (5.56%) Microsoft PowerPoint
Cloud Services
1 4 (22.22%) Power Platform
2 3 (16.67%) Adobe Analytics
2 3 (16.67%) Google Data Studio
3 2 (11.11%) GCP
3 2 (11.11%) Google Ads
4 1 (5.56%) Azure
4 1 (5.56%) Azure Data Factory
4 1 (5.56%) Azure Synapse Analytics
4 1 (5.56%) Google Analytics
4 1 (5.56%) Google Tag Manager
4 1 (5.56%) Microsoft 365
Communications & Networking
1 1 (5.56%) Internet
Database & Business Intelligence
1 4 (22.22%) Power BI
1 4 (22.22%) Tableau
2 3 (16.67%) Data Warehouse
3 2 (11.11%) Looker
3 2 (11.11%) Qlik Sense
4 1 (5.56%) Big Data
4 1 (5.56%) Data Lake
4 1 (5.56%) Metadata
4 1 (5.56%) Power Query
4 1 (5.56%) QlikView
Development Applications
1 1 (5.56%) JIRA
General
1 4 (22.22%) Banking
1 4 (22.22%) Finance
1 4 (22.22%) Marketing
2 2 (11.11%) Analytical Skills
2 2 (11.11%) Public Sector
3 1 (5.56%) Automotive
3 1 (5.56%) Corporate Banking
3 1 (5.56%) Legal
3 1 (5.56%) Local Government
3 1 (5.56%) Manufacturing
3 1 (5.56%) Military
3 1 (5.56%) Retail
3 1 (5.56%) Social Skills
Miscellaneous
1 3 (16.67%) Legacy Systems
2 2 (11.11%) Digital Wallet
3 1 (5.56%) Analytical Mindset
3 1 (5.56%) Fat Client
3 1 (5.56%) Mobile App
3 1 (5.56%) NHS
3 1 (5.56%) Product Ownership
3 1 (5.56%) Thin Client
3 1 (5.56%) Video Conferencing
Operating Systems
1 1 (5.56%) Windows
Processes & Methodologies
1 8 (44.44%) Agile
2 5 (27.78%) Actionable Insight
2 5 (27.78%) Analytics
3 4 (22.22%) Business Intelligence
3 4 (22.22%) ITIL
3 4 (22.22%) Requirements Management
3 4 (22.22%) Roadmaps
4 3 (16.67%) Data Analysis
4 3 (16.67%) Digital Marketing
4 3 (16.67%) E-Commerce
4 3 (16.67%) Minimum Viable Product
4 3 (16.67%) Stakeholder Management
4 3 (16.67%) Visualisation
5 2 (11.11%) Anti-Money Laundering
5 2 (11.11%) Business Analysis
5 2 (11.11%) Data Visualisation
5 2 (11.11%) KYC
5 2 (11.11%) Marketing Analytics
5 2 (11.11%) User Acceptance Testing
5 2 (11.11%) Validation
Programming Languages
1 7 (38.89%) SQL
2 2 (11.11%) Python
3 1 (5.56%) JavaScript
3 1 (5.56%) R
Qualifications
1 4 (22.22%) Security Cleared
2 3 (16.67%) DV Cleared
3 1 (5.56%) Azure Certification
3 1 (5.56%) SC Cleared
Quality Assurance & Compliance
1 1 (5.56%) Data Quality
1 1 (5.56%) QA
System Software
1 1 (5.56%) Active Directory
1 1 (5.56%) Terminal Services
Systems Management
1 1 (5.56%) Microsoft Intune
1 1 (5.56%) Single Sign-On
Vendors
1 4 (22.22%) Google
2 3 (16.67%) Adobe
3 2 (11.11%) Microsoft
3 2 (11.11%) TikTok
4 1 (5.56%) Citrix
4 1 (5.56%) Databricks
4 1 (5.56%) QAD
4 1 (5.56%) Splunk