Digital Analyst Jobs in the UK excluding London

Digital Analyst
UK > UK excluding London

The median Digital Analyst salary in the UK excluding London is £45,250 per year, according to job vacancies posted during the 6 months leading to 31 May 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
31 May 2025
Same period 2024 Same period 2023
Rank 496 580 563
Rank change year-on-year +84 -17 +101
Permanent jobs requiring a Digital Analyst 83 184 187
As % of all permanent jobs advertised in the UK excluding London 0.21% 0.25% 0.33%
As % of the Job Titles category 0.23% 0.26% 0.37%
Number of salaries quoted 16 169 41
10th Percentile £37,675 £27,500 £36,250
25th Percentile £38,750 £35,000 £39,829
Median annual salary (50th Percentile) £45,250 £45,249 £50,000
Median % change year-on-year +0.00% -9.50% +5.26%
75th Percentile £50,150 £47,772 £62,500
90th Percentile £57,500 £52,500 £63,750
UK median annual salary £45,724 £45,249 £52,500
% change year-on-year +1.05% -13.81% +2.94%

All Permanent IT Job Vacancies
UK excluding London

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the UK excluding London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK excluding London with a recognized job title 35,806 71,101 51,023
% of permanent jobs with a recognized job title 90.22% 94.94% 89.01%
Number of salaries quoted 18,138 50,103 29,550
10th Percentile £26,250 £26,750 £29,750
25th Percentile £36,750 £35,000 £38,750
Median annual salary (50th Percentile) £51,000 £50,000 £53,500
Median % change year-on-year +2.00% -6.54% +6.49%
75th Percentile £65,000 £63,750 £68,750
90th Percentile £77,500 £76,250 £81,250
UK median annual salary £55,000 £52,500 £60,000
% change year-on-year +4.76% -12.50% -

Digital Analyst
Job Vacancy Trend in the UK excluding London

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Digital Analyst in the UK excluding London

Digital Analyst
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Digital Analyst in the UK excluding London.

Salary trend for Digital Analyst in the UK excluding London

Digital Analyst
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Digital Analyst in the UK excluding London over the 6 months to 31 May 2025.

Salary histogram for Digital Analyst in the UK excluding London

Digital Analyst
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the UK excluding London region over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +18 59 £38,750 -14.36% 19
North West +14 52 - - 7
Midlands +19 11 £45,000 +28.57% 6
Yorkshire +36 7 £38,750 -14.36% 10
Scotland +127 6 £48,004 +6.67% 3
East Midlands +40 6 £43,750 +45.83% 5
West Midlands +13 5 £45,724 +30.64% 1
South West +103 3 £52,500 +5.00% 4
South East +60 2 £57,500 +21.69%
East of England +50 2 - - 2
Digital Analyst
UK

Digital Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities in the UK excluding London

For the 6 months to 31 May 2025, Digital Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the UK excluding London region featuring Digital Analyst in the job title.

1 58 (69.88%) Agile
2 55 (66.27%) Business Intelligence
3 51 (61.45%) Analytics
4 50 (60.24%) Degree
5 49 (59.04%) Artificial Intelligence
5 49 (59.04%) Power Platform
6 48 (57.83%) Power BI
7 46 (55.42%) Social Skills
8 45 (54.22%) Digital Strategy
8 45 (54.22%) Project Delivery
9 44 (53.01%) Technology Transformation
9 44 (53.01%) Inclusion and Diversity
9 44 (53.01%) Organisational Skills
9 44 (53.01%) Time Management
9 44 (53.01%) Alteryx
9 44 (53.01%) Data Analytics
10 20 (24.10%) Finance
11 19 (22.89%) Problem-Solving
12 16 (19.28%) Customer Experience
13 13 (15.66%) Banking
14 12 (14.46%) SQL
15 10 (12.05%) Strategic Thinking
16 9 (10.84%) Product Ownership
16 9 (10.84%) Stakeholder Management
17 8 (9.64%) Financial Institution
17 8 (9.64%) Product Management
17 8 (9.64%) Journey Map
17 8 (9.64%) Influencing Skills
18 7 (8.43%) Marketing
18 7 (8.43%) Microsoft 365

Digital Analyst Skill Set
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (4.82%) Confluence
Applications
1 4 (4.82%) Microsoft Excel
Business Applications
1 1 (1.20%) Maximo
Cloud Services
1 49 (59.04%) Power Platform
2 7 (8.43%) Microsoft 365
3 5 (6.02%) AWS
4 3 (3.61%) Google Analytics
5 2 (2.41%) Adobe Analytics
5 2 (2.41%) Google Tag Manager
6 1 (1.20%) Azure
Communications & Networking
1 1 (1.20%) Firewall
1 1 (1.20%) TCP/IP
Database & Business Intelligence
1 48 (57.83%) Power BI
2 5 (6.02%) MySQL
2 5 (6.02%) RDBMS
2 5 (6.02%) Relational Database
3 4 (4.82%) Tableau
4 1 (1.20%) Electronic Patient Records
4 1 (1.20%) Looker
Development Applications
1 4 (4.82%) JIRA
2 1 (1.20%) Burp Suite
2 1 (1.20%) Metasploit
General
1 46 (55.42%) Social Skills
2 44 (53.01%) Inclusion and Diversity
2 44 (53.01%) Organisational Skills
3 20 (24.10%) Finance
4 13 (15.66%) Banking
5 8 (9.64%) Financial Institution
5 8 (9.64%) Influencing Skills
6 7 (8.43%) Marketing
7 5 (6.02%) Analytical Skills
7 5 (6.02%) Digital Healthcare
7 5 (6.02%) Pharmaceutical
8 4 (4.82%) Public Sector
9 3 (3.61%) Advertising
9 3 (3.61%) Manufacturing
10 2 (2.41%) Retail
11 1 (1.20%) Billing
11 1 (1.20%) Local Government
11 1 (1.20%) Presentation Skills
Libraries, Frameworks & Software Standards
1 5 (6.02%) FHIR
1 5 (6.02%) JSON
2 2 (2.41%) CSS
2 2 (2.41%) HTML
Miscellaneous
1 9 (10.84%) Product Ownership
2 5 (6.02%) LIMS
3 4 (4.82%) Onboarding
4 1 (1.20%) Cyber Defence
4 1 (1.20%) Data Structures
4 1 (1.20%) Freedom of Information
4 1 (1.20%) Management Information System
4 1 (1.20%) Multi-touch
4 1 (1.20%) NHS
4 1 (1.20%) Security Posture
4 1 (1.20%) Social Media
Operating Systems
1 1 (1.20%) Linux
1 1 (1.20%) Windows
Processes & Methodologies
1 58 (69.88%) Agile
2 55 (66.27%) Business Intelligence
3 51 (61.45%) Analytics
4 49 (59.04%) Artificial Intelligence
5 45 (54.22%) Digital Strategy
5 45 (54.22%) Project Delivery
6 44 (53.01%) Data Analytics
6 44 (53.01%) Technology Transformation
6 44 (53.01%) Time Management
7 19 (22.89%) Problem-Solving
8 16 (19.28%) Customer Experience
9 10 (12.05%) Strategic Thinking
10 9 (10.84%) Stakeholder Management
11 8 (9.64%) Journey Map
11 8 (9.64%) Product Management
12 6 (7.23%) Customer Service
12 6 (7.23%) Data Analysis
13 4 (4.82%) Change Management
13 4 (4.82%) Decision-Making
13 4 (4.82%) Visualisation
Programming Languages
1 12 (14.46%) SQL
2 7 (8.43%) JavaScript
3 5 (6.02%) PowerShell
3 5 (6.02%) Python
4 1 (1.20%) Perl
4 1 (1.20%) R
4 1 (1.20%) VBA
Qualifications
1 50 (60.24%) Degree
2 3 (3.61%) BPSS Clearance
2 3 (3.61%) Numerate Degree
3 1 (1.20%) CEH
3 1 (1.20%) CISM
3 1 (1.20%) CISSP
3 1 (1.20%) GIAC
3 1 (1.20%) OSCP
3 1 (1.20%) SC Cleared
3 1 (1.20%) Security Cleared
Quality Assurance & Compliance
1 5 (6.02%) HL7
2 1 (1.20%) PMO
2 1 (1.20%) QA
Systems Management
1 1 (1.20%) Nessus
Vendors
1 44 (53.01%) Alteryx
2 3 (3.61%) Google
2 3 (3.61%) Salesforce
3 2 (2.41%) Adobe
3 2 (2.41%) Microsoft
3 2 (2.41%) ServiceNow
4 1 (1.20%) Instagram
4 1 (1.20%) Maxymiser
4 1 (1.20%) Medallia
4 1 (1.20%) SAP