Google Ads (formerly AdWords)
UK > UK excluding London
The table below provides summary statistics and contractor rates for jobs advertised in the UK excluding London requiring Google Ads skills. It covers contract job vacancies from the 6 months leading up to 8 October 2025, with comparisons to the same periods in the previous two years.
| 6 months to 8 Oct 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 369 | 366 | 415 |
| Rank change year-on-year | -3 | +49 | +91 |
| Contract jobs citing Google Ads | 8 | 4 | 1 |
| As % of all contract jobs in the UK excluding London | 0.051% | 0.023% | 0.005% |
| As % of the Cloud Services category | 0.16% | 0.081% | 0.015% |
| Number of daily rates quoted | 1 | 1 | 0 |
| Median daily rate (50th Percentile) | £275 | £500 | - |
| Median % change year-on-year | -45.00% | - | - |
| UK median daily rate | £290 | £560 | £325 |
| % change year-on-year | -48.21% | +72.31% | +30.00% |
| Number of hourly rates quoted | 1 | 1 | 1 |
| 10th Percentile | - | - | - |
| 25th Percentile | £14.50 | £26.25 | - |
| Median hourly rate | £15.00 | £27.50 | £14.03 |
| Median % change year-on-year | -45.45% | +96.01% | - |
| 75th Percentile | £15.50 | £28.75 | - |
| 90th Percentile | - | - | - |
| UK median hourly rate | £15.00 | £35.29 | £14.03 |
| % change year-on-year | -57.49% | +151.51% | -59.91% |
All Cloud Skills
UK excluding London
Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in the UK excluding London.
| Contract vacancies with a requirement for cloud computing skills | 5,148 | 4,920 | 6,658 |
| As % of all contract IT jobs advertised in the UK excluding London | 32.66% | 28.20% | 31.55% |
| Number of daily rates quoted | 3,466 | 3,147 | 4,836 |
| 10th Percentile | £243 | £250 | £225 |
| 25th Percentile | £375 | £385 | £400 |
| Median daily rate (50th Percentile) | £475 | £500 | £500 |
| Median % change year-on-year | -5.00% | - | - |
| 75th Percentile | £575 | £600 | £600 |
| 90th Percentile | £650 | £663 | £688 |
| UK median daily rate | £500 | £525 | £525 |
| % change year-on-year | -4.76% | - | -4.55% |
| Number of hourly rates quoted | 163 | 129 | 243 |
| 10th Percentile | £14.75 | £15.25 | £14.25 |
| 25th Percentile | £16.15 | £20.50 | £16.25 |
| Median hourly rate | £19.00 | £33.93 | £23.24 |
| Median % change year-on-year | -44.00% | +46.00% | +18.54% |
| 75th Percentile | £35.67 | £69.69 | £58.44 |
| 90th Percentile | £66.25 | £70.00 | £78.00 |
| UK median hourly rate | £25.15 | £35.00 | £33.00 |
| % change year-on-year | -28.14% | +6.06% | +48.05% |
Google Ads
Job Vacancy Trend in the UK excluding London
Historical trend showing the proportion of contract IT job postings citing Google Ads relative to all contract IT jobs advertised in the UK excluding London.
Google Ads
Daily Rate Trend in the UK excluding London
Contractor daily rate distribution trend for jobs in the UK excluding London citing Google Ads.
Google Ads
Hourly Rate Trend in the UK excluding London
Contractor hourly rate distribution trend for jobs in the UK excluding London citing Google Ads.
Google Ads
Contract Job Locations in the UK excluding London
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Ads within the UK excluding London region over the 6 months to 8 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| North of England | -20 | 6 | - | - | 11 |
| Yorkshire | - | 5 | - | - | 4 |
| South East | +7 | 1 | £275 | -45.00% | 14 |
| North West | -14 | 1 | - | - | 6 |
| South West | - | 1 | - | - | 6 |
| Google Ads UK |
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Google Ads
Co-Occurring Skills & Capabilities in the UK excluding London by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: