Marketing Strategy Contracts in the UK excluding London

Marketing Strategy
UK > UK excluding London

The table below provides summary statistics for contract job vacancies advertised in the UK excluding London requiring Marketing Strategy skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Marketing Strategy over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 321 393 449
Rank change year-on-year +72 +56 +45
Contract jobs citing Marketing Strategy 15 6 13
As % of all contract jobs advertised in the UK excluding London 0.12% 0.029% 0.054%
As % of the Processes & Methodologies category 0.13% 0.034% 0.060%
Number of daily rates quoted 6 5 7
10th Percentile £256 £378 £254
25th Percentile £339 £400 -
Median daily rate (50th Percentile) £499 £600 £340
Median % change year-on-year -16.88% +76.47% -21.30%
75th Percentile £569 £650 £350
90th Percentile £575 - £425
UK median daily rate £400 £400 £345
% change year-on-year - +15.94% -23.33%

All Process and Methodology Skills
UK excluding London

Marketing Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.

Contract vacancies with a requirement for process or methodology skills 11,543 17,602 21,544
As % of all contract IT jobs advertised in the UK excluding London 90.42% 84.74% 89.52%
Number of daily rates quoted 7,249 10,520 14,947
10th Percentile £235 £250 £255
25th Percentile £375 £380 £400
Median daily rate (50th Percentile) £483 £500 £500
Median % change year-on-year -3.50% - +5.26%
75th Percentile £588 £600 £600
90th Percentile £662 £688 £688
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +4.76%
Number of hourly rates quoted 825 2,048 1,307
10th Percentile £14.20 £12.33 £11.00
25th Percentile £17.30 £15.28 £16.00
Median hourly rate £27.50 £37.34 £36.00
Median % change year-on-year -26.35% +3.72% +80.00%
75th Percentile £64.50 £60.00 £65.00
90th Percentile £75.00 £72.50 £72.98
UK median hourly rate £29.00 £35.65 £37.30
% change year-on-year -18.65% -4.42% +49.20%

Marketing Strategy
Job Vacancy Trend in the UK excluding London

Job postings citing Marketing Strategy as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing Strategy in the UK excluding London

Marketing Strategy
Contractor Daily Rate Trend in the UK excluding London

3-month moving average daily rate quoted in jobs citing Marketing Strategy in the UK excluding London.

Daily rate trend for Marketing Strategy in the UK excluding London

Marketing Strategy
Daily Rate Histogram in the UK excluding London

Daily rate distribution for jobs citing Marketing Strategy in the UK excluding London over the 6 months to 1 May 2025.

Daily rate histogram for Marketing Strategy in the UK excluding London

Marketing Strategy
Contractor Hourly Rate Trend in the UK excluding London

3-month moving average hourly rates quoted in jobs citing Marketing Strategy in the UK excluding London.

Hourly rate trend for Marketing Strategy in the UK excluding London

Marketing Strategy
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the UK excluding London region over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
North of England - 5 £543 - 70
South East +48 3 £300 -25.00% 102
South West +48 3 - - 23
Midlands +21 2 £550 -8.33% 49
North East - 2 - - 9
Yorkshire - 2 £543 - 18
East of England +30 1 - - 37
West Midlands +13 1 £550 -8.33% 19
East Midlands +10 1 - - 23
North West - 1 - - 44
Scotland - 1 - - 11
Marketing Strategy
UK

Marketing Strategy
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (6.67%) Adobe After Effects
1 1 (6.67%) Adobe Illustrator
1 1 (6.67%) Microsoft Excel
1 1 (6.67%) Photoshop
Cloud Services
1 2 (13.33%) Power Platform
2 1 (6.67%) Adobe Analytics
2 1 (6.67%) Contentsquare
2 1 (6.67%) Snowflake
Database & Business Intelligence
1 2 (13.33%) Power BI
1 2 (13.33%) Tableau
2 1 (6.67%) Qlik Sense
2 1 (6.67%) Snowflake Schema
General
1 15 (100.00%) Marketing
2 5 (33.33%) Retail
2 5 (33.33%) Social Skills
3 3 (20.00%) Brand Awareness
3 3 (20.00%) Finance
3 3 (20.00%) Public Sector
4 1 (6.67%) Analytical Skills
4 1 (6.67%) Automotive
4 1 (6.67%) Banking
4 1 (6.67%) Financial Institution
4 1 (6.67%) Influencing Skills
4 1 (6.67%) Presentation Skills
Job Titles
1 3 (20.00%) Account Manager
1 3 (20.00%) Marketing Manager
2 2 (13.33%) Analyst
2 2 (13.33%) Senior
3 1 (6.67%) Administrator
3 1 (6.67%) Automation Consultant
3 1 (6.67%) Business Intelligence Analyst
3 1 (6.67%) Communications Specialist
3 1 (6.67%) Consultant
3 1 (6.67%) Data Analyst
3 1 (6.67%) Data Insight Analyst
3 1 (6.67%) Development Manager
3 1 (6.67%) Digital Campaign Manager
3 1 (6.67%) Insight Data Analyst
3 1 (6.67%) Integration Consultant
3 1 (6.67%) Lead
3 1 (6.67%) Marketing Automation Consultant
3 1 (6.67%) Network Manager
3 1 (6.67%) Senior Manager
3 1 (6.67%) Senior Marketing Manager
Miscellaneous
1 4 (26.67%) Social Media
2 3 (20.00%) Digital Media
3 2 (13.33%) Blog
3 2 (13.33%) Data Protection Act
3 2 (13.33%) Digital Signage
4 1 (6.67%) Motion Graphics
4 1 (6.67%) Renewable Energy
4 1 (6.67%) Self-Motivation
Processes & Methodologies
1 8 (53.33%) Digital Marketing
2 5 (33.33%) Pay per click
2 5 (33.33%) SEO
3 3 (20.00%) Analytics
3 3 (20.00%) B2B
3 3 (20.00%) B2B Marketing
3 3 (20.00%) Brand Management
3 3 (20.00%) Data Protection
3 3 (20.00%) Project Management
3 3 (20.00%) Stakeholder Management
3 3 (20.00%) Web Development
4 2 (13.33%) Actionable Insight
4 2 (13.33%) Customer Engagement
4 2 (13.33%) Data Integration
4 2 (13.33%) Decision-Making
4 2 (13.33%) Digital Media Management
4 2 (13.33%) Email Marketing
4 2 (13.33%) Market Research
4 2 (13.33%) Marketing Automation
4 2 (13.33%) Problem-Solving
Programming Languages
1 2 (13.33%) SQL
2 1 (6.67%) Python
Qualifications
1 4 (26.67%) Degree
2 1 (6.67%) PMI Certification
2 1 (6.67%) PMP
Quality Assurance & Compliance
1 1 (6.67%) GDPR
Vendors
1 2 (13.33%) Facebook
1 2 (13.33%) Salesforce
2 1 (6.67%) Adobe
2 1 (6.67%) Instagram
2 1 (6.67%) Marketo
2 1 (6.67%) Salesforce Marketing Cloud
2 1 (6.67%) Samsung
2 1 (6.67%) TikTok