Marketing Automation Contracts in the UK excluding London

Marketing Automation
UK > UK excluding London

The table below provides summary statistics for contract job vacancies advertised in the UK excluding London requiring Marketing Automation skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Marketing Automation over the 6 months leading up to 30 April 2025, comparing them to the same period in the previous two years.

6 months to
30 Apr 2025
Same period 2024 Same period 2023
Rank 329 391 455
Rank change year-on-year +62 +64 +49
Contract jobs citing Marketing Automation 10 2 4
As % of all contract jobs advertised in the UK excluding London 0.079% 0.010% 0.017%
As % of the Processes & Methodologies category 0.087% 0.011% 0.019%
Number of daily rates quoted 4 2 3
10th Percentile £319 £443 -
25th Percentile £452 £469 -
Median daily rate (50th Percentile) £550 £525 £500
Median % change year-on-year +4.76% +5.00% -30.56%
75th Percentile £625 £569 £501
90th Percentile £715 £588 £502
UK median daily rate £488 £433 £500
% change year-on-year +12.72% -13.50% -6.98%
Number of hourly rates quoted 1 0 0
Median hourly rate £30.00 - -
UK median hourly rate £30.00 £29.50 £44.00
% change year-on-year +1.69% -32.95% -

All Process and Methodology Skills
UK excluding London

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.

Contract vacancies with a requirement for process or methodology skills 11,515 17,619 21,546
As % of all contract IT jobs advertised in the UK excluding London 90.40% 84.74% 89.51%
Number of daily rates quoted 7,242 10,546 14,950
10th Percentile £235 £246 £255
25th Percentile £375 £378 £400
Median daily rate (50th Percentile) £481 £500 £500
Median % change year-on-year -3.80% - +5.26%
75th Percentile £588 £600 £600
90th Percentile £660 £688 £688
UK median daily rate £521 £525 £550
% change year-on-year -0.86% -4.55% +4.76%
Number of hourly rates quoted 823 2,041 1,307
10th Percentile £14.22 £12.30 £11.00
25th Percentile £17.44 £15.25 £16.00
Median hourly rate £27.94 £36.50 £36.00
Median % change year-on-year -23.45% +1.39% +80.00%
75th Percentile £64.76 £60.00 £65.00
90th Percentile £75.00 £72.50 £72.98
UK median hourly rate £29.00 £35.50 £37.30
% change year-on-year -18.31% -4.83% +49.20%

Marketing Automation
Job Vacancy Trend in the UK excluding London

Job postings citing Marketing Automation as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing Automation in the UK excluding London

Marketing Automation
Contractor Daily Rate Trend in the UK excluding London

3-month moving average daily rate quoted in jobs citing Marketing Automation in the UK excluding London.

Daily rate trend for Marketing Automation in the UK excluding London

Marketing Automation
Daily Rate Histogram in the UK excluding London

Daily rate distribution for jobs citing Marketing Automation in the UK excluding London over the 6 months to 30 April 2025.

Daily rate histogram for Marketing Automation in the UK excluding London

Marketing Automation
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Automation within the UK excluding London region over the 6 months to 30 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Midlands - 5 - - 5
West Midlands - 4 - - 4
North of England - 2 £550 - 16
South East - 2 £471 - 16
Yorkshire - 2 £550 - 4
East of England +33 1 - - 4
East Midlands - 1 - - 1
Marketing Automation
UK

Marketing Automation
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 5 (50.00%) Google Analytics
2 4 (40.00%) Adobe Analytics
3 1 (10.00%) Power Platform
3 1 (10.00%) PowerApps
General
1 10 (100.00%) Marketing
2 6 (60.00%) Social Skills
3 4 (40.00%) Brand Awareness
3 4 (40.00%) Finance
3 4 (40.00%) Public Sector
4 2 (20.00%) Analytical Skills
5 1 (10.00%) Advertising
5 1 (10.00%) Electronics
Job Titles
1 4 (40.00%) Campaign Manager
2 2 (20.00%) Administrator
2 2 (20.00%) Consultant
2 2 (20.00%) Salesforce Administrator
3 1 (10.00%) Automation Consultant
3 1 (10.00%) Customer Insight Consultant
3 1 (10.00%) Designer
3 1 (10.00%) Email Marketing Specialist
3 1 (10.00%) Email Specialist
3 1 (10.00%) Functional Consultant
3 1 (10.00%) Insight Consultant
3 1 (10.00%) Integration Consultant
3 1 (10.00%) Marketing Automation Consultant
3 1 (10.00%) Marketing Consultant
3 1 (10.00%) Marketing Specialist
3 1 (10.00%) Microsoft Consultant
3 1 (10.00%) Salesforce Consultant
3 1 (10.00%) Web Designer
Miscellaneous
1 5 (50.00%) Social Media
Processes & Methodologies
1 6 (60.00%) Analytics
2 5 (50.00%) Campaign Management
2 5 (50.00%) Stakeholder Management
3 4 (40.00%) B2B
3 4 (40.00%) Content Development
3 4 (40.00%) Data Analytics
3 4 (40.00%) Demand Generation
3 4 (40.00%) Intelligent Automation
3 4 (40.00%) Lead Generation
3 4 (40.00%) Multichannel Marketing
3 4 (40.00%) Performance Measurement
3 4 (40.00%) Performance Metrics
3 4 (40.00%) Software Engineering
3 4 (40.00%) Storytelling
3 4 (40.00%) Strategic Planning
4 2 (20.00%) CRM
4 2 (20.00%) Marketing Strategy
4 2 (20.00%) Migration
4 2 (20.00%) Project Management
5 1 (10.00%) Data Analysis
Programming Languages
1 1 (10.00%) SQL
Qualifications
1 2 (20.00%) Degree
2 1 (10.00%) PMI Certification
2 1 (10.00%) PMP
Quality Assurance & Compliance
1 1 (10.00%) Accessibility
Vendors
1 5 (50.00%) Google
2 4 (40.00%) Adobe
3 3 (30.00%) Salesforce
4 2 (20.00%) Marketo
4 2 (20.00%) Salesforce Marketing Cloud
5 1 (10.00%) Microsoft