Marketing Strategy Jobs in the UK excluding London

Marketing Strategy
UK > UK excluding London

The table below provides summary statistics for permanent job vacancies advertised in the UK excluding London requiring Marketing Strategy skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Marketing Strategy over the 6 months leading up to 31 May 2025, comparing them to the same period in the previous two years.

6 months to
31 May 2025
Same period 2024 Same period 2023
Rank 288 609 690
Rank change year-on-year +321 +81 +71
Permanent jobs citing Marketing Strategy 346 154 58
As % of all permanent jobs advertised in the UK excluding London 0.87% 0.21% 0.10%
As % of the Processes & Methodologies category 0.94% 0.25% 0.11%
Number of salaries quoted 45 121 29
10th Percentile £31,250 £28,000 £35,250
25th Percentile £31,500 £31,250 £38,750
Median annual salary (50th Percentile) £42,500 £42,500 £42,500
Median % change year-on-year - - -10.53%
75th Percentile £48,750 £62,500 £56,250
90th Percentile £57,500 £68,750 £85,000
UK median annual salary £45,000 £48,166 £43,725
% change year-on-year -6.57% +10.16% -20.50%

All Process and Methodology Skills
UK excluding London

Marketing Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 36,721 61,614 54,758
As % of all permanent jobs advertised in the UK excluding London 92.53% 82.28% 95.52%
Number of salaries quoted 17,560 42,296 28,644
10th Percentile £26,250 £27,250 £30,500
25th Percentile £36,250 £36,250 £40,000
Median annual salary (50th Percentile) £51,564 £50,000 £55,000
Median % change year-on-year +3.13% -9.09% +4.76%
75th Percentile £65,000 £65,000 £70,000
90th Percentile £77,500 £77,500 £82,500
UK median annual salary £57,000 £55,000 £60,899
% change year-on-year +3.64% -9.69% +1.50%

Marketing Strategy
Job Vacancy Trend in the UK excluding London

Job postings citing Marketing Strategy as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing Strategy in the UK excluding London

Marketing Strategy
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Marketing Strategy in the UK excluding London.

Salary trend for Marketing Strategy in the UK excluding London

Marketing Strategy
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Marketing Strategy in the UK excluding London over the 6 months to 31 May 2025.

Salary histogram for Marketing Strategy in the UK excluding London

Marketing Strategy
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the UK excluding London region over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +177 186 £52,500 +10.53% 52
East of England +114 90 £42,500 +27.34% 17
Midlands +59 27 £42,500 +6.25% 41
North of England +43 23 £40,000 - 80
North West +11 18 £40,000 -5.88% 44
West Midlands +53 16 £37,500 +7.14% 28
South West +116 14 £45,000 -10.00% 11
East Midlands +40 11 £55,000 +10.00% 13
Northern Ireland - 4 - - 4
Yorkshire +52 3 £41,250 +3.13% 19
North East +50 2 £42,500 -2.86% 18
Wales - 2 £32,500 - 5
Marketing Strategy
UK

Marketing Strategy
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (3.18%) WordPress
2 10 (2.89%) CMS
3 3 (0.87%) EPiServer
4 1 (0.29%) Kentico
4 1 (0.29%) SAS
4 1 (0.29%) SharePoint
4 1 (0.29%) Umbraco
Applications
1 14 (4.05%) Microsoft Excel
2 6 (1.73%) Photoshop
3 5 (1.45%) Adobe Creative Suite
3 5 (1.45%) Microsoft PowerPoint
4 4 (1.16%) Adobe Illustrator
5 3 (0.87%) Adobe Premiere
5 3 (0.87%) Chatbot
5 3 (0.87%) Final Cut Pro
6 2 (0.58%) InDesign
7 1 (0.29%) Adobe XD
Business Applications
1 22 (6.36%) Shopify
2 7 (2.02%) Magento
3 4 (1.16%) Dynamics CRM
3 4 (1.16%) NEC Housing
4 3 (0.87%) Payment Gateway
5 1 (0.29%) Salesforce CRM
Cloud Services
1 35 (10.12%) Google Analytics
2 27 (7.80%) Google Ads
3 25 (7.23%) SaaS
4 11 (3.18%) Google Tag Manager
5 10 (2.89%) Power Platform
6 6 (1.73%) Facebook Ads
7 5 (1.45%) BigCommerce
7 5 (1.45%) Canva
7 5 (1.45%) Google Data Studio
8 4 (1.16%) MailChimp
9 3 (0.87%) Stripe
10 2 (0.58%) Azure
10 2 (0.58%) Dynamics 365
10 2 (0.58%) Microsoft 365
11 1 (0.29%) Azure Functions
11 1 (0.29%) Azure Logic Apps
11 1 (0.29%) Azure Machine Learning
11 1 (0.29%) Dropbox
11 1 (0.29%) Figma
11 1 (0.29%) Serverless
Communications & Networking
1 4 (1.16%) SMS
2 2 (0.58%) Intranet
3 1 (0.29%) Internet
Database & Business Intelligence
1 30 (8.67%) Big Data
2 10 (2.89%) Power BI
3 5 (1.45%) Looker
3 5 (1.45%) Tableau
General
1 346 (100.00%) Marketing
2 277 (80.06%) Social Skills
3 238 (68.79%) Finance
4 207 (59.83%) Public Sector
5 77 (22.25%) Analytical Skills
6 59 (17.05%) Advertising
7 25 (7.23%) Retail
8 13 (3.76%) Brand Awareness
9 11 (3.18%) Automotive
9 11 (3.18%) Games
10 9 (2.60%) Inclusion and Diversity
10 9 (2.60%) Law
10 9 (2.60%) Organisational Skills
11 7 (2.02%) Manufacturing
11 7 (2.02%) Presentation Skills
12 5 (1.45%) Legal
13 3 (0.87%) Documentation Skills
13 3 (0.87%) Dutch Language
13 3 (0.87%) French Language
13 3 (0.87%) Pharmaceutical
Job Titles
1 209 (60.40%) Business Manager
2 208 (60.12%) Development Manager
3 207 (59.83%) Business Development Manager
4 35 (10.12%) Senior
5 33 (9.54%) Senior Manager
6 32 (9.25%) Marketing Manager
7 30 (8.67%) Account Manager
7 30 (8.67%) Senior Account Manager
8 14 (4.05%) Product Manager
8 14 (4.05%) Product Marketing Manager
9 12 (3.47%) Marketing Executive
10 11 (3.18%) PPC Executive
11 7 (2.02%) E-Commerce Manager
12 6 (1.73%) E-Commerce Executive
13 5 (1.45%) Project Manager
14 4 (1.16%) Analyst
14 4 (1.16%) Data Analyst
14 4 (1.16%) Head of Marketing
15 3 (0.87%) Head of Sales
15 3 (0.87%) IT Manager
Libraries, Frameworks & Software Standards
1 3 (0.87%) CSS
1 3 (0.87%) HTML
2 1 (0.29%) Lightning Web Components
2 1 (0.29%) Visualforce
Miscellaneous
1 36 (10.40%) Social Media
2 35 (10.12%) Digital Media
3 30 (8.67%) Marketing Technology
4 9 (2.60%) Analytical Mindset
5 7 (2.02%) Blog
6 6 (1.73%) Graphic Design
7 5 (1.45%) Self-Motivation
8 4 (1.16%) Algorithms
9 3 (0.87%) EPoS
9 3 (0.87%) FMCG
9 3 (0.87%) Management Information System
9 3 (0.87%) Video Editing
10 2 (0.58%) Product Ownership
11 1 (0.29%) Driving Licence
11 1 (0.29%) Mobile App
11 1 (0.29%) New Media
11 1 (0.29%) Onboarding
11 1 (0.29%) Photography
Processes & Methodologies
1 238 (68.79%) Collaborative Working
2 213 (61.56%) Business Development
3 210 (60.69%) Collaborative Culture
4 204 (58.96%) Facilities Management
5 99 (28.61%) Digital Marketing
6 61 (17.63%) Analytics
7 49 (14.16%) Strategic Thinking
8 47 (13.58%) SEO
9 46 (13.29%) Time Management
10 43 (12.43%) Project Management
11 42 (12.14%) Artificial Intelligence
11 42 (12.14%) B2B
11 42 (12.14%) Customer Retention
11 42 (12.14%) Pay per click
12 38 (10.98%) Analytical Thinking
13 31 (8.96%) CRM
13 31 (8.96%) Process Improvement
14 30 (8.67%) Customer Engagement
14 30 (8.67%) Decision-Making
14 30 (8.67%) Epics
Programming Languages
1 6 (1.73%) SQL
2 3 (0.87%) Python
3 2 (0.58%) SQR
4 1 (0.29%) Apex Code
4 1 (0.29%) JavaScript
Qualifications
1 27 (7.80%) Degree
2 6 (1.73%) Master's Degree
3 1 (0.29%) DBS Check
3 1 (0.29%) Microsoft Certification
3 1 (0.29%) Numerate Degree
Quality Assurance & Compliance
1 7 (2.02%) GDPR
2 3 (0.87%) PCI DSS
3 2 (0.58%) Accessibility
3 2 (0.58%) Data Quality
4 1 (0.29%) California Consumer Privacy Act
Vendors
1 49 (14.16%) Google
2 21 (6.07%) Microsoft
3 15 (4.34%) Facebook
4 11 (3.18%) HubSpot
5 10 (2.89%) Adobe
5 10 (2.89%) Pinterest
5 10 (2.89%) TikTok
6 7 (2.02%) Instagram
6 7 (2.02%) Salesforce
7 4 (1.16%) NEC
7 4 (1.16%) WooCommerce
8 3 (0.87%) PayPal
9 2 (0.58%) Hotjar
9 2 (0.58%) Optimizely
9 2 (0.58%) Zoho
10 1 (0.29%) Commvault
10 1 (0.29%) LexisNexis
10 1 (0.29%) Salesforce Marketing Cloud
10 1 (0.29%) SAP
10 1 (0.29%) Screaming Frog