Period
to 22 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Strategy over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Strategy
UK
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 807 821 824
Rank change year-on-year +14 +3 -30
Contract jobs citing Marketing Strategy 77 78 80
As % of all contract IT jobs advertised in the UK 0.075% 0.074% 0.071%
As % of the Processes & Methodologies category 0.088% 0.088% 0.087%
Number of daily rates quoted 40 45 59
UK median daily rate £335 £375 £310
Median daily rate % change year-on-year -10.67% +20.97% -11.43%
10th Percentile £155 £200 £172
90th Percentile £439 £633 £463
UK excluding London median daily rate £310 £210 £288
% change year-on-year +47.62% -26.96% -17.86%
Number of hourly rates quoted 5 3 5
UK median hourly rate £13.00 £19.03 £14.50
Median hourly rate % change year-on-year -31.69% +31.24% -53.97%
UK excluding London median hourly rate £13.00 £18.00 £14.50
% change year-on-year -27.78% +24.14% -53.97%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 87155 88463 92228
As % of all contract IT jobs advertised in the UK 84.47% 83.90% 81.79%
Number of daily rates quoted 58071 58482 59737
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +2.91% +3.25%
10th Percentile £281 £263 £263
90th Percentile £631 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2066 2352 2726
UK median hourly rate £23.63 £24.00 £22.50
Median hourly rate % change year-on-year -1.56% +6.67% +18.42%
10th Percentile £11.50 £11.25 £11.33
90th Percentile £49.88 £48.75 £47.61
UK excluding London median hourly rate £24.00 £24.50 £23.75
% change year-on-year -2.04% +3.16% +18.75%

Marketing Strategy
Job Vacancy Trend

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Strategy in the UK

Marketing Strategy
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Strategy.

Contractor daily rate trend for Marketing Strategy in the UK

Marketing Strategy
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Strategy over the 6 months to 22 November 2017.

Contractor daily rate histogram for Marketing Strategy in the UK

Marketing Strategy
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Strategy.

Contractor hourly rate trend for Marketing Strategy in the UK

Marketing Strategy
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Marketing Strategy over the 6 months to 22 November 2017.

Contractor hourly rate histogram for Marketing Strategy in the UK

Marketing Strategy
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 71 £345 -8.00% 36
London -44 41 £348 -15.76% 18
UK excluding London +44 35 £310 +47.62% 18
South East +13 19 £250 -37.50% 9
East of England -8 6 £423 +92.05% 2
Scotland - 5 £123 -
North of England +72 4 - - 5
Yorkshire +27 4 - - 4
Midlands - 1 £225 - 2
West Midlands - 1 £225 - 1

For the 6 months to 22 November 2017, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Strategy.

1 77 (100.00%) Marketing
2 25 (32.47%) Analytics
3 22 (28.57%) Social Media
4 20 (25.97%) Digital Marketing
5 19 (24.68%) Finance
5 19 (24.68%) Retail
6 16 (20.78%) Analytical Skills
7 14 (18.18%) CRM
7 14 (18.18%) Project Management
8 12 (15.58%) Stakeholder Management
9 10 (12.99%) E-Commerce
9 10 (12.99%) Google
9 10 (12.99%) Degree
9 10 (12.99%) Content Development
10 9 (11.69%) Online Marketing
10 9 (11.69%) Advertising
11 7 (9.09%) Business Intelligence
11 7 (9.09%) B2B
11 7 (9.09%) Data Quality
11 7 (9.09%) Data Analytics
11 7 (9.09%) Integrated Marketing
12 6 (7.79%) B2B Marketing
12 6 (7.79%) Customer-Centricity
12 6 (7.79%) Channel Management
12 6 (7.79%) Customer Insight
12 6 (7.79%) SAP
12 6 (7.79%) HTML
12 6 (7.79%) CMS
12 6 (7.79%) Telecoms
12 6 (7.79%) SEO

Marketing Strategy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (7.79%) CMS
2 1 (1.30%) Drupal
2 1 (1.30%) SAS
2 1 (1.30%) Umbraco
2 1 (1.30%) WordPress
Applications
1 5 (6.49%) Microsoft Excel
1 5 (6.49%) Microsoft PowerPoint
2 2 (2.60%) Microsoft Office
3 1 (1.30%) Adobe Creative Suite
3 1 (1.30%) Adobe Illustrator
3 1 (1.30%) EViews
3 1 (1.30%) InDesign
3 1 (1.30%) Photoshop
Business Applications
1 3 (3.90%) SAP BPC
2 2 (2.60%) Eloqua
2 2 (2.60%) Social Studio
3 1 (1.30%) WebTrends
Cloud Services
1 6 (7.79%) Google Analytics
2 4 (5.19%) AdWords
3 1 (1.30%) Amazon AWS
3 1 (1.30%) npm
Communications & Networking
1 2 (2.60%) Internet
2 1 (1.30%) SMS
Database & Business Intelligence
1 5 (6.49%) Big Data
2 3 (3.90%) BusinessObjects
3 1 (1.30%) Data Mining
3 1 (1.30%) NoSQL
Development Applications
1 1 (1.30%) CasperJS
1 1 (1.30%) Git (software)
1 1 (1.30%) gulp
1 1 (1.30%) Jasmine
1 1 (1.30%) Mocha
1 1 (1.30%) PhantomJS
1 1 (1.30%) webpack
General
1 77 (100.00%) Marketing
2 19 (24.68%) Finance
2 19 (24.68%) Retail
3 9 (11.69%) Advertising
4 6 (7.79%) Telecoms
5 4 (5.19%) Electronics
6 3 (3.90%) Banking
6 3 (3.90%) Manufacturing
7 2 (2.60%) Games
7 2 (2.60%) Legal
7 2 (2.60%) Publishing
8 1 (1.30%) Automotive
8 1 (1.30%) Billing
8 1 (1.30%) Mandarin Language
Job Titles
1 16 (20.78%) Marketing Manager
2 6 (7.79%) Content Manager
2 6 (7.79%) Product Manager
3 5 (6.49%) Digital Marketing Manager
4 4 (5.19%) Analyst
4 4 (5.19%) Data Scientist
4 4 (5.19%) Designer
4 4 (5.19%) Graphic Designer
4 4 (5.19%) Marketing Executive
4 4 (5.19%) Social Media Manager
5 3 (3.90%) Developer
5 3 (3.90%) Digital Analytics Specialist
5 3 (3.90%) Report Analyst
6 2 (2.60%) Campaign Marketing Manager
6 2 (2.60%) Content Marketing Manager
6 2 (2.60%) Digital Product Manager
6 2 (2.60%) Google Analytics Specialist
6 2 (2.60%) Marketing Assistant
6 2 (2.60%) Marketing Specialist
6 2 (2.60%) Online Marketing Assistant
Libraries, Frameworks & Software Standards
1 6 (7.79%) HTML
2 4 (5.19%) CSS
3 2 (2.60%) HTML5
3 2 (2.60%) React
4 1 (1.30%) .NET
4 1 (1.30%) AngularJS
4 1 (1.30%) ASP.NET Web API
4 1 (1.30%) CSS3
4 1 (1.30%) D3.js
4 1 (1.30%) Ember.js
4 1 (1.30%) Enzyme
4 1 (1.30%) Jest
4 1 (1.30%) jQuery
4 1 (1.30%) LAMP
4 1 (1.30%) React Native
4 1 (1.30%) Redux
4 1 (1.30%) REST
4 1 (1.30%) Sass
4 1 (1.30%) Vue (Vue.js)
Miscellaneous
1 22 (28.57%) Social Media
2 16 (20.78%) Analytical Skills
3 4 (5.19%) User Experience
4 3 (3.90%) Analytical Mindset
4 3 (3.90%) Blog
4 3 (3.90%) Digital Media
4 3 (3.90%) Enterprise Software
4 3 (3.90%) FMCG
4 3 (3.90%) Graphic Design
4 3 (3.90%) Taxonomies
4 3 (3.90%) Virtual Team
5 1 (1.30%) Credit Risk
5 1 (1.30%) Fintech
5 1 (1.30%) Management Information System
5 1 (1.30%) Marketing Technology
Processes & Methodologies
1 25 (32.47%) Analytics
2 20 (25.97%) Digital Marketing
3 14 (18.18%) CRM
3 14 (18.18%) Project Management
4 12 (15.58%) Stakeholder Management
5 10 (12.99%) Content Development
5 10 (12.99%) E-Commerce
6 9 (11.69%) Online Marketing
7 7 (9.09%) B2B
7 7 (9.09%) Business Intelligence
7 7 (9.09%) Data Analytics
7 7 (9.09%) Integrated Marketing
8 6 (7.79%) Agile Software Development
8 6 (7.79%) B2B Marketing
8 6 (7.79%) Channel Management
8 6 (7.79%) Customer Insight
8 6 (7.79%) Customer-Centricity
8 6 (7.79%) Pay per click
8 6 (7.79%) SEO
9 5 (6.49%) Stakeholder Engagement
Programming Languages
1 5 (6.49%) SQL
2 3 (3.90%) C
3 2 (2.60%) JavaScript
4 1 (1.30%) ES6
Qualifications
1 10 (12.99%) Degree
2 5 (6.49%) SC Cleared
2 5 (6.49%) Security Cleared
3 1 (1.30%) BPSS Clearance
3 1 (1.30%) DV Cleared
3 1 (1.30%) Numerate Degree
3 1 (1.30%) Six Sigma Green Belt
Quality Assurance & Compliance
1 7 (9.09%) Data Quality
2 3 (3.90%) Disclosure Scotland
3 2 (2.60%) GDPR
Systems Management
1 2 (2.60%) TeamSite
Vendors
1 10 (12.99%) Google
2 6 (7.79%) SAP
3 5 (6.49%) Microsoft
4 4 (5.19%) ATG
5 3 (3.90%) Adobe
5 3 (3.90%) Cognos
6 2 (2.60%) Kenshoo
6 2 (2.60%) Salesforce Marketing Cloud
6 2 (2.60%) Salesforce.com
7 1 (1.30%) DoubleClick
7 1 (1.30%) Facebook
7 1 (1.30%) HP
7 1 (1.30%) HubSpot
7 1 (1.30%) Marketo
7 1 (1.30%) Oracle
7 1 (1.30%) Pardot
7 1 (1.30%) Selligent
7 1 (1.30%) Twitter