Period
to 27 May 2018

The following table provides summary statistics for contract job vacancies with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Strategy over the 6 months to 27 May 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Strategy
UK
6 months to
27 May 2018
Same period 2017 Same period 2016
Rank 814 776 802
Rank change year-on-year -38 +26 +5
Contract jobs citing Marketing Strategy 68 60 82
As % of all contract IT jobs advertised in the UK 0.067% 0.066% 0.078%
As % of the Processes & Methodologies category 0.079% 0.078% 0.092%
Number of daily rates quoted 42 30 41
UK median daily rate £383 £310 £375
Median daily rate % change year-on-year +23.39% -17.33% +18.11%
10th Percentile £185 £208 £200
90th Percentile £594 £500 £638
UK excluding London median daily rate £325 £275 £375
% change year-on-year +18.18% -26.67% +25.00%
Number of hourly rates quoted 0 1 4
UK median hourly rate - £26.50 £18.00
Median hourly rate % change year-on-year - +47.22% +18.03%
UK excluding London median hourly rate - - £16.50

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 86,403 77,085 88,864
As % of all contract IT jobs advertised in the UK 85.76% 84.65% 84.02%
Number of daily rates quoted 56,997 50,578 58,416
UK median daily rate £450 £438 £425
Median daily rate % change year-on-year +2.86% +2.94% +6.25%
10th Percentile £300 £275 £263
90th Percentile £638 £625 £606
UK excluding London median daily rate £423 £400 £400
% change year-on-year +5.63% - +6.67%
Number of hourly rates quoted 2,287 2,072 2,318
UK median hourly rate £22.00 £25.31 £25.00
Median hourly rate % change year-on-year -13.08% +1.24% +19.05%
10th Percentile £11.17 £11.53 £11.75
90th Percentile £50.00 £52.50 £50.68
UK excluding London median hourly rate £20.17 £26.00 £27.00
% change year-on-year -22.42% -3.70% +25.12%

Marketing Strategy
Job Vacancy Trend

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Strategy in the UK

Marketing Strategy
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Strategy.

Contractor daily rate trend for Marketing Strategy in the UK

Marketing Strategy
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Strategy over the 6 months to 27 May 2018.

Contractor daily rate histogram for Marketing Strategy in the UK

Marketing Strategy
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Strategy.

Contractor hourly rate trend for Marketing Strategy in the UK

Marketing Strategy
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 6 months to 27 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -30 67 £383 +27.50% 79
London -56 40 £410 +26.15% 46
UK excluding London -11 28 £325 +18.18% 31
South East -18 19 £305 +27.08% 10
Midlands -7 6 £325 +18.18% 10
West Midlands -17 3 £325 +18.18% 9
East Midlands - 3 £370 - 1
South West - 2 £570 - 2
Scotland - 1 - -

For the 6 months to 27 May 2018, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing Strategy.

1 68 (100.00%) Marketing
2 35 (51.47%) Digital Marketing
3 27 (39.71%) Analytics
4 17 (25.00%) SEO
5 13 (19.12%) CRM
5 13 (19.12%) Social Media
6 12 (17.65%) Microsoft
6 12 (17.65%) Agile Software Development
6 12 (17.65%) Pay per click
7 10 (14.71%) Telecoms
7 10 (14.71%) Analytical Skills
8 9 (13.24%) Facebook
8 9 (13.24%) Retail
8 9 (13.24%) Adobe
8 9 (13.24%) Salesforce.com
8 9 (13.24%) Finance
8 9 (13.24%) Advertising
8 9 (13.24%) Photoshop
9 8 (11.76%) SQL
9 8 (11.76%) Degree
9 8 (11.76%) Twitter
10 7 (10.29%) Email Marketing
10 7 (10.29%) Direct Marketing
10 7 (10.29%) CMS
10 7 (10.29%) Project Management
10 7 (10.29%) CSS
11 6 (8.82%) HTML
11 6 (8.82%) JavaScript
11 6 (8.82%) Adobe Illustrator
11 6 (8.82%) Microsoft PowerPoint

Marketing Strategy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (10.29%) CMS
2 5 (7.35%) Sitecore CMS
3 4 (5.88%) WordPress
4 3 (4.41%) Adobe Experience Manager
4 3 (4.41%) SAS
5 2 (2.94%) Drupal
6 1 (1.47%) Apache Spark
Applications
1 9 (13.24%) Photoshop
2 6 (8.82%) Adobe Illustrator
2 6 (8.82%) Microsoft PowerPoint
3 4 (5.88%) Microsoft Excel
4 3 (4.41%) Acrobat
4 3 (4.41%) Microsoft Office
5 1 (1.47%) SPSS
Business Applications
1 2 (2.94%) Dynamics CRM
2 1 (1.47%) Eloqua
2 1 (1.47%) Revive Adserver
2 1 (1.47%) SAP Oil and Gas
2 1 (1.47%) Social Studio
Cloud Services
1 6 (8.82%) Adobe Analytics
2 5 (7.35%) Google Analytics
3 2 (2.94%) Cloud Computing
3 2 (2.94%) Silverpop
4 1 (1.47%) AdWords
4 1 (1.47%) Amazon AWS
4 1 (1.47%) Amazon S3
4 1 (1.47%) GitHub
4 1 (1.47%) Microsoft Azure
4 1 (1.47%) Office 365
Communications & Networking
1 3 (4.41%) SMS
2 1 (1.47%) FTP
Database & Business Intelligence
1 4 (5.88%) Big Data
1 4 (5.88%) Hadoop
1 4 (5.88%) MySQL
2 3 (4.41%) Apache Hive
2 3 (4.41%) Relational Database
2 3 (4.41%) SQL Server Integration Services
3 2 (2.94%) Data Warehouse
3 2 (2.94%) Geospatial Data
3 2 (2.94%) GIS
3 2 (2.94%) SQL Server
3 2 (2.94%) SQL Server Analysis Services
3 2 (2.94%) SQL Server Reporting Services
4 1 (1.47%) Data Mining
4 1 (1.47%) Power BI
4 1 (1.47%) QlikView
4 1 (1.47%) Text Mining
Development Applications
1 3 (4.41%) Dreamweaver
2 2 (2.94%) Git (software)
3 1 (1.47%) JIRA
General
1 68 (100.00%) Marketing
2 10 (14.71%) Telecoms
3 9 (13.24%) Advertising
3 9 (13.24%) Finance
3 9 (13.24%) Retail
4 5 (7.35%) Multimedia
5 4 (5.88%) Publishing
6 3 (4.41%) Legal
6 3 (4.41%) Manufacturing
7 2 (2.94%) Banking
7 2 (2.94%) Brand Awareness
7 2 (2.94%) Electronics
7 2 (2.94%) Italian Language
8 1 (1.47%) Automotive
8 1 (1.47%) Digital Economy
8 1 (1.47%) Financial Institution
8 1 (1.47%) French Language
8 1 (1.47%) Investment Banking
Job Titles
1 15 (22.06%) Marketing Manager
2 8 (11.76%) Developer
3 7 (10.29%) Analyst
4 6 (8.82%) Digital Marketing Manager
5 5 (7.35%) Junior
6 4 (5.88%) Architect
6 4 (5.88%) Consultant
6 4 (5.88%) PHP Developer
6 4 (5.88%) Solutions Architect
7 3 (4.41%) Business Systems Analyst
7 3 (4.41%) Change Management Consultant
7 3 (4.41%) CRM Analyst
7 3 (4.41%) CRM Manager
7 3 (4.41%) Data Scientist
7 3 (4.41%) Front End Developer (Client-Side Developer)
7 3 (4.41%) Insight Analyst
7 3 (4.41%) Management Consultant
7 3 (4.41%) Marketing Analyst
7 3 (4.41%) Systems Analyst
7 3 (4.41%) Web Editor
Libraries, Frameworks & Software Standards
1 7 (10.29%) CSS
2 6 (8.82%) HTML
3 3 (4.41%) AngularJS
3 3 (4.41%) COM
3 3 (4.41%) REST
3 3 (4.41%) XML
4 2 (2.94%) Ajax
4 2 (2.94%) CodeIgniter
4 2 (2.94%) Sass
4 2 (2.94%) SOAP
5 1 (1.47%) ATL
5 1 (1.47%) D3.js
5 1 (1.47%) iOS SDK
5 1 (1.47%) jQuery
5 1 (1.47%) JSON
5 1 (1.47%) Natural Language Processing
5 1 (1.47%) Node.js
5 1 (1.47%) React
Miscellaneous
1 13 (19.12%) Social Media
2 10 (14.71%) Analytical Skills
3 5 (7.35%) User Experience
4 3 (4.41%) Algorithms
4 3 (4.41%) Life Science
4 3 (4.41%) Video Editing
5 1 (1.47%) Computer Science
5 1 (1.47%) Equities
5 1 (1.47%) Fixed Income
5 1 (1.47%) FMCG
5 1 (1.47%) Management Information System
5 1 (1.47%) Marketing Technology
5 1 (1.47%) Smart Home
5 1 (1.47%) Social Network
5 1 (1.47%) SWIFT
5 1 (1.47%) Taxonomies
Operating Systems
1 2 (2.94%) Windows
2 1 (1.47%) Android
2 1 (1.47%) Apple iOS
Processes & Methodologies
1 35 (51.47%) Digital Marketing
2 27 (39.71%) Analytics
3 17 (25.00%) SEO
4 13 (19.12%) CRM
5 12 (17.65%) Agile Software Development
5 12 (17.65%) Pay per click
6 7 (10.29%) Direct Marketing
6 7 (10.29%) Email Marketing
6 7 (10.29%) Project Management
7 6 (8.82%) Customer-Centricity
7 6 (8.82%) Infographics
8 5 (7.35%) Content Management
8 5 (7.35%) Data Science
8 5 (7.35%) E-Commerce
9 4 (5.88%) B2B
9 4 (5.88%) Content Marketing
9 4 (5.88%) Machine Learning
9 4 (5.88%) Mentoring
10 3 (4.41%) B2B Marketing
10 3 (4.41%) Conversion Rate Optimisation
Programming Languages
1 8 (11.76%) SQL
2 6 (8.82%) JavaScript
3 4 (5.88%) PHP
3 4 (5.88%) R
4 3 (4.41%) Python
4 3 (4.41%) T-SQL
5 1 (1.47%) Apple Swift
5 1 (1.47%) C++
5 1 (1.47%) Java
5 1 (1.47%) Julia
5 1 (1.47%) Objective-C
5 1 (1.47%) Scala
Qualifications
1 8 (11.76%) Degree
2 2 (2.94%) Master's Degree
3 1 (1.47%) Numerate Degree
Quality Assurance & Compliance
1 3 (4.41%) Data Quality
1 3 (4.41%) GDPR
System Software
1 1 (1.47%) HDFS
Vendors
1 12 (17.65%) Microsoft
2 9 (13.24%) Adobe
2 9 (13.24%) Facebook
2 9 (13.24%) Salesforce.com
3 8 (11.76%) Twitter
4 6 (8.82%) Google
4 6 (8.82%) Sitecore
5 4 (5.88%) Tableau
6 3 (4.41%) IBM
6 3 (4.41%) SAP
7 1 (1.47%) DoubleClick
7 1 (1.47%) HubSpot
7 1 (1.47%) Marketo
7 1 (1.47%) Oracle
7 1 (1.47%) Pardot
7 1 (1.47%) RapidMiner
7 1 (1.47%) Salesforce Marketing Cloud