Period
to 12 November 2018

The following table provides summary statistics for contract job vacancies with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Strategy over the 6 months to 12 November 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Strategy
UK
6 months to
12 Nov 2018
Same period 2017 Same period 2016
Rank 818 811 837
Rank change year-on-year -7 +26 +2
Contract jobs citing Marketing Strategy 74 77 84
As % of all contract IT jobs advertised in the UK 0.072% 0.076% 0.080%
As % of the Processes & Methodologies category 0.083% 0.089% 0.093%
Number of daily rates quoted 50 40 48
UK median daily rate £344 £335 £375
Median daily rate % change year-on-year +2.61% -10.67% +15.38%
10th Percentile £216 £155 £200
90th Percentile £575 £450 £625
UK excluding London median daily rate £375 £233 £220
% change year-on-year +61.29% +5.68% -23.48%
Number of hourly rates quoted 1 6 3
UK median hourly rate £12.17 £17.51 £19.03
Median hourly rate % change year-on-year -30.49% -8.00% +31.24%
UK excluding London median hourly rate £12.17 £13.00 £18.00
% change year-on-year -6.38% -27.78% +24.14%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 88,793 86,888 90,031
As % of all contract IT jobs advertised in the UK 86.35% 85.76% 85.22%
Number of daily rates quoted 58,734 57,736 59,329
UK median daily rate £460 £450 £425
Median daily rate % change year-on-year +2.22% +5.88% +3.03%
10th Percentile £300 £278 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +5.26%
Number of hourly rates quoted 2,323 2,092 2,466
UK median hourly rate £22.00 £23.14 £22.50
Median hourly rate % change year-on-year -4.93% +2.84% +2.27%
10th Percentile £11.25 £11.25 £11.25
90th Percentile £50.70 £48.75 £48.00
UK excluding London median hourly rate £21.38 £24.00 £22.92
% change year-on-year -10.94% +4.70% +1.88%

Marketing Strategy
Job Vacancy Trend

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Strategy in the UK

Marketing Strategy
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Strategy.

Contractor daily rate trend for Marketing Strategy in the UK

Marketing Strategy
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Strategy over the 6 months to 12 November 2018.

Contractor daily rate histogram for Marketing Strategy in the UK

Marketing Strategy
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Strategy.

Contractor hourly rate trend for Marketing Strategy in the UK

Marketing Strategy
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 6 months to 12 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +24 70 £350 +1.45% 69
London +27 46 £301 -14.14% 38
UK excluding London -28 27 £375 +61.29% 33
South East -14 10 £300 +39.53% 8
South West - 9 £400 - 2
North of England -20 5 £325 +71.05% 15
North West - 5 £325 - 6
Scotland -13 3 £325 +165.31% 1

For the 6 months to 12 November 2018, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing Strategy.

1 74 (100.00%) Marketing
2 37 (50.00%) Digital Marketing
3 28 (37.84%) SEO
4 25 (33.78%) Analytics
5 23 (31.08%) Google
6 20 (27.03%) Social Media
6 20 (27.03%) User Experience
7 19 (25.68%) Analytical Skills
8 16 (21.62%) Google Analytics
9 14 (18.92%) Agile Software Development
10 13 (17.57%) B2B
11 12 (16.22%) Web Development
11 12 (16.22%) Online Marketing
11 12 (16.22%) AdWords
12 11 (14.86%) Mobile App
12 11 (14.86%) JavaScript
12 11 (14.86%) Finance
12 11 (14.86%) Advertising
13 10 (13.51%) Retail
13 10 (13.51%) Degree
14 9 (12.16%) SQL
14 9 (12.16%) HTML
14 9 (12.16%) G Suite
15 8 (10.81%) Continuous Improvement
15 8 (10.81%) Front End Development
15 8 (10.81%) Greenfield Project
15 8 (10.81%) Quantitative Research
16 7 (9.46%) CRM
16 7 (9.46%) Microsoft
16 7 (9.46%) Adobe

Marketing Strategy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (6.76%) CMS
2 2 (2.70%) WordPress
3 1 (1.35%) Drupal
3 1 (1.35%) Sitecore CMS
Applications
1 4 (5.41%) Photoshop
2 3 (4.05%) Microsoft Office
3 2 (2.70%) Microsoft Excel
4 1 (1.35%) Acrobat
4 1 (1.35%) Adobe After Effects
4 1 (1.35%) Adobe Illustrator
4 1 (1.35%) Adobe Premiere
4 1 (1.35%) Final Cut Pro
4 1 (1.35%) InDesign
Business Applications
1 1 (1.35%) Adobe Campaign
1 1 (1.35%) NetSuite
Cloud Services
1 16 (21.62%) Google Analytics
2 12 (16.22%) AdWords
3 9 (12.16%) G Suite
4 1 (1.35%) Adobe Analytics
4 1 (1.35%) MailChimp
4 1 (1.35%) Office 365
Communications & Networking
1 2 (2.70%) SMS
Database & Business Intelligence
1 2 (2.70%) Big Data
1 2 (2.70%) Relational Database
Development Applications
1 2 (2.70%) Dreamweaver
General
1 74 (100.00%) Marketing
2 11 (14.86%) Advertising
2 11 (14.86%) Finance
3 10 (13.51%) Retail
4 5 (6.76%) Brand Awareness
5 2 (2.70%) Banking
5 2 (2.70%) French Language
6 1 (1.35%) Arabic Language
6 1 (1.35%) Automotive
6 1 (1.35%) Financial Institution
Job Titles
1 17 (22.97%) Marketing Manager
2 11 (14.86%) Analyst
3 9 (12.16%) Developer
4 8 (10.81%) Front End Developer (Client-Side Developer)
4 8 (10.81%) Product Owner
5 7 (9.46%) Agile Product Owner
5 7 (9.46%) Digital Product Owner
5 7 (9.46%) Web Analyst
6 5 (6.76%) Node.js Developer
6 5 (6.76%) React Developer
7 4 (5.41%) Digital Marketing Manager
7 4 (5.41%) Digital Project Manager
7 4 (5.41%) Project Manager
7 4 (5.41%) SEO Analyst
7 4 (5.41%) Strategy Manager
8 3 (4.05%) Consultant
8 3 (4.05%) Junior
8 3 (4.05%) Junior Developer
8 3 (4.05%) Junior Front End Developer (Client-Side Developer)
8 3 (4.05%) Product Manager
Libraries, Frameworks & Software Standards
1 9 (12.16%) HTML
2 6 (8.11%) CSS
3 5 (6.76%) Node.js
3 5 (6.76%) React
3 5 (6.76%) RESTful
4 4 (5.41%) HTML5
4 4 (5.41%) jQuery
5 3 (4.05%) CSS3
6 1 (1.35%) ATL
6 1 (1.35%) COM
6 1 (1.35%) Hibernate
6 1 (1.35%) LESS
6 1 (1.35%) Spring
6 1 (1.35%) Web Services
Miscellaneous
1 20 (27.03%) Social Media
1 20 (27.03%) User Experience
2 19 (25.68%) Analytical Skills
3 11 (14.86%) Mobile App
4 8 (10.81%) Greenfield Project
5 5 (6.76%) Blog
6 1 (1.35%) Analytical Mindset
6 1 (1.35%) Computer Science
6 1 (1.35%) Contactless
6 1 (1.35%) FMCG
6 1 (1.35%) Management Information System
6 1 (1.35%) Marketing Technology
6 1 (1.35%) PMI
6 1 (1.35%) Self-Motivation
Operating Systems
1 1 (1.35%) Windows
Processes & Methodologies
1 37 (50.00%) Digital Marketing
2 28 (37.84%) SEO
3 25 (33.78%) Analytics
4 14 (18.92%) Agile Software Development
5 13 (17.57%) B2B
6 12 (16.22%) Online Marketing
6 12 (16.22%) Web Development
7 8 (10.81%) Continuous Improvement
7 8 (10.81%) Front End Development
7 8 (10.81%) Quantitative Research
8 7 (9.46%) CRM
9 6 (8.11%) Project Management
10 5 (6.76%) BDD
10 5 (6.76%) E-Commerce
11 4 (5.41%) Campaign Management
11 4 (5.41%) Content Management
11 4 (5.41%) Content Marketing
11 4 (5.41%) Creative Marketing
11 4 (5.41%) Customer Engagement
11 4 (5.41%) Market Research
Programming Languages
1 11 (14.86%) JavaScript
2 9 (12.16%) SQL
Qualifications
1 10 (13.51%) Degree
2 2 (2.70%) DBS Check
2 2 (2.70%) Master's Degree
2 2 (2.70%) MBA
3 1 (1.35%) PMI Certification
Quality Assurance & Compliance
1 1 (1.35%) QA
Vendors
1 23 (31.08%) Google
2 7 (9.46%) Adobe
2 7 (9.46%) Microsoft
3 2 (2.70%) Facebook
3 2 (2.70%) Marketo
3 2 (2.70%) Salesforce.com
3 2 (2.70%) Twitter
4 1 (1.35%) Cisco
4 1 (1.35%) Optimizely
4 1 (1.35%) Sitecore
4 1 (1.35%) WooCommerce