Period
to 19 August 2018

The following table provides summary statistics for contract job vacancies with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Strategy over the 6 months to 19 August 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Strategy
UK
6 months to
19 Aug 2018
Same period 2017 Same period 2016
Rank 816 794 833
Rank change year-on-year -22 +39 -28
Contract jobs citing Marketing Strategy 81 75 88
As % of all contract IT jobs advertised in the UK 0.079% 0.078% 0.081%
As % of the Processes & Methodologies category 0.092% 0.091% 0.096%
Number of daily rates quoted 51 42 47
UK median daily rate £375 £311 £375
Median daily rate % change year-on-year +20.58% -17.07% +25.00%
10th Percentile £185 £164 £200
90th Percentile £600 £488 £530
UK excluding London median daily rate £373 £275 £375
% change year-on-year +35.45% -26.67% +30.43%
Number of hourly rates quoted 1 3 7
UK median hourly rate £12.17 £13.00 £19.03
Median hourly rate % change year-on-year -6.38% -31.69% +17.11%
UK excluding London median hourly rate £12.17 £13.00 £17.25
% change year-on-year -6.38% -24.64% +18.97%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 88,125 82,523 92,097
As % of all contract IT jobs advertised in the UK 86.21% 85.56% 84.87%
Number of daily rates quoted 58,129 54,070 60,770
UK median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88% +6.25%
10th Percentile £300 £275 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 2,375 2,085 2,305
UK median hourly rate £21.00 £25.00 £23.50
Median hourly rate % change year-on-year -16.00% +6.38% +9.05%
10th Percentile £11.18 £11.42 £11.25
90th Percentile £50.00 £50.25 £47.88
UK excluding London median hourly rate £20.00 £25.00 £24.00
% change year-on-year -20.00% +4.17% +10.91%

Marketing Strategy
Job Vacancy Trend

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Strategy in the UK

Marketing Strategy
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Strategy.

Contractor daily rate trend for Marketing Strategy in the UK

Marketing Strategy
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Strategy over the 6 months to 19 August 2018.

Contractor daily rate histogram for Marketing Strategy in the UK

Marketing Strategy
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Strategy.

Contractor hourly rate trend for Marketing Strategy in the UK

Marketing Strategy
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 6 months to 19 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -21 78 £375 +24.17% 67
London -10 51 £390 +20.00% 35
UK excluding London -32 30 £373 +35.45% 33
South East -24 18 £300 +25.00% 10
South West - 6 £375 - 3
Midlands -7 3 £325 +30.00% 7
Scotland -42 3 £325 +242.11% 1
West Midlands -23 2 £325 +30.00% 3
East Midlands - 1 £370 - 4

For the 6 months to 19 August 2018, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing Strategy.

1 81 (100.00%) Marketing
2 45 (55.56%) Digital Marketing
3 30 (37.04%) SEO
4 29 (35.80%) Analytics
5 19 (23.46%) Social Media
6 17 (20.99%) Google
7 15 (18.52%) User Experience
8 13 (16.05%) Analytical Skills
8 13 (16.05%) Degree
8 13 (16.05%) Advertising
8 13 (16.05%) CRM
9 12 (14.81%) Adobe
9 12 (14.81%) Finance
9 12 (14.81%) Agile Software Development
9 12 (14.81%) Google Analytics
10 11 (13.58%) CMS
10 11 (13.58%) B2B
10 11 (13.58%) Microsoft
11 10 (12.35%) HTML
11 10 (12.35%) SQL
11 10 (12.35%) Photoshop
12 8 (9.88%) Project Management
12 8 (9.88%) Retail
12 8 (9.88%) Pay per click
12 8 (9.88%) Facebook
12 8 (9.88%) Online Marketing
12 8 (9.88%) AdWords
13 7 (8.64%) Content Marketing
13 7 (8.64%) Web Development
13 7 (8.64%) Content Management

Marketing Strategy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (13.58%) CMS
2 6 (7.41%) Sitecore CMS
3 3 (3.70%) Drupal
3 3 (3.70%) WordPress
4 2 (2.47%) Adobe Experience Manager
Applications
1 10 (12.35%) Photoshop
2 4 (4.94%) Acrobat
2 4 (4.94%) Adobe Illustrator
2 4 (4.94%) Microsoft Office
3 3 (3.70%) Microsoft PowerPoint
4 2 (2.47%) Microsoft Excel
Business Applications
1 2 (2.47%) Dynamics CRM
2 1 (1.23%) Adobe Campaign
Cloud Services
1 12 (14.81%) Google Analytics
2 8 (9.88%) AdWords
3 6 (7.41%) Adobe Analytics
4 5 (6.17%) G Suite
5 2 (2.47%) Silverpop
6 1 (1.23%) Cloud Computing
6 1 (1.23%) GitHub
6 1 (1.23%) Microsoft Azure
6 1 (1.23%) Office 365
Communications & Networking
1 4 (4.94%) SMS
2 1 (1.23%) FTP
Database & Business Intelligence
1 2 (2.47%) Data Warehouse
1 2 (2.47%) Geospatial Data
1 2 (2.47%) GIS
1 2 (2.47%) MySQL
1 2 (2.47%) Relational Database
1 2 (2.47%) SQL Server
1 2 (2.47%) SQL Server Analysis Services
1 2 (2.47%) SQL Server Integration Services
1 2 (2.47%) SQL Server Reporting Services
Development Applications
1 5 (6.17%) Dreamweaver
General
1 81 (100.00%) Marketing
2 13 (16.05%) Advertising
3 12 (14.81%) Finance
4 8 (9.88%) Retail
5 5 (6.17%) Brand Awareness
5 5 (6.17%) Telecoms
6 4 (4.94%) Publishing
7 3 (3.70%) Banking
7 3 (3.70%) Multimedia
8 2 (2.47%) French Language
9 1 (1.23%) Arabic Language
9 1 (1.23%) Automotive
9 1 (1.23%) Digital Economy
9 1 (1.23%) Electronics
9 1 (1.23%) Financial Institution
9 1 (1.23%) Investment Banking
9 1 (1.23%) Legal
9 1 (1.23%) Manufacturing
Job Titles
1 22 (27.16%) Marketing Manager
2 11 (13.58%) Analyst
3 6 (7.41%) Developer
3 6 (7.41%) Digital Marketing Manager
4 5 (6.17%) Junior
4 5 (6.17%) Marketing Analyst
4 5 (6.17%) Strategy Manager
5 4 (4.94%) Architect
5 4 (4.94%) Front End Developer (Client-Side Developer)
5 4 (4.94%) Project Manager
5 4 (4.94%) Solutions Architect
5 4 (4.94%) Web Analyst
6 3 (3.70%) Agile Product Owner
6 3 (3.70%) Campaign Manager
6 3 (3.70%) Consultant
6 3 (3.70%) CRM Analyst
6 3 (3.70%) Insight Analyst
6 3 (3.70%) Product Owner
6 3 (3.70%) SEO Analyst
6 3 (3.70%) Web Editor
Libraries, Frameworks & Software Standards
1 10 (12.35%) HTML
2 7 (8.64%) CSS
3 3 (3.70%) jQuery
4 2 (2.47%) CodeIgniter
4 2 (2.47%) HTML5
5 1 (1.23%) AngularJS
5 1 (1.23%) ATL
5 1 (1.23%) COM
5 1 (1.23%) CSS3
5 1 (1.23%) Hibernate
5 1 (1.23%) JSON
5 1 (1.23%) LESS
5 1 (1.23%) Node.js
5 1 (1.23%) React
5 1 (1.23%) Spring
5 1 (1.23%) Web Services
5 1 (1.23%) XML
Miscellaneous
1 19 (23.46%) Social Media
2 15 (18.52%) User Experience
3 13 (16.05%) Analytical Skills
4 6 (7.41%) Mobile App
5 5 (6.17%) Blog
6 3 (3.70%) Greenfield Project
7 2 (2.47%) Video Editing
8 1 (1.23%) Computer Science
8 1 (1.23%) Contactless
8 1 (1.23%) Management Information System
8 1 (1.23%) Marketing Technology
8 1 (1.23%) Self-Motivation
Operating Systems
1 3 (3.70%) Windows
Processes & Methodologies
1 45 (55.56%) Digital Marketing
2 30 (37.04%) SEO
3 29 (35.80%) Analytics
4 13 (16.05%) CRM
5 12 (14.81%) Agile Software Development
6 11 (13.58%) B2B
7 8 (9.88%) Online Marketing
7 8 (9.88%) Pay per click
7 8 (9.88%) Project Management
8 7 (8.64%) Content Management
8 7 (8.64%) Content Marketing
8 7 (8.64%) Email Marketing
8 7 (8.64%) Web Development
9 5 (6.17%) E-Commerce
10 4 (4.94%) Asset Management
10 4 (4.94%) Campaign Management
10 4 (4.94%) Customer-Centricity
10 4 (4.94%) Direct Marketing
10 4 (4.94%) Integrated Marketing
10 4 (4.94%) Mobile First
Programming Languages
1 10 (12.35%) SQL
2 7 (8.64%) JavaScript
3 2 (2.47%) PHP
3 2 (2.47%) T-SQL
Qualifications
1 13 (16.05%) Degree
2 3 (3.70%) Master's Degree
3 2 (2.47%) DBS Check
3 2 (2.47%) MBA
Quality Assurance & Compliance
1 2 (2.47%) GDPR
2 1 (1.23%) Data Quality
Vendors
1 17 (20.99%) Google
2 12 (14.81%) Adobe
3 11 (13.58%) Microsoft
4 8 (9.88%) Facebook
5 7 (8.64%) Sitecore
6 6 (7.41%) Twitter
7 5 (6.17%) Salesforce.com
8 3 (3.70%) Tableau
9 2 (2.47%) IBM
9 2 (2.47%) Marketo
10 1 (1.23%) Optimizely
10 1 (1.23%) SAP