The following table provides summary statistics for contract job vacancies with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Strategy over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Strategy
UK
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 584 602 617
Rank change year-on-year +18 +15  
Contract jobs citing Marketing Strategy 24 37 25
As % of all contract IT jobs advertised in the UK 0.053% 0.069% 0.046%
As % of the Processes & Methodologies category 0.064% 0.083% 0.058%
Number of daily rates quoted 8 17 7
Median daily rate £288 £300 £275
Median daily rate % change year-on-year -4.16% +9.09%  
90% offered a daily rate of more than £215 £198 £202
10% offered a daily rate of more than £448 £635 £348
UK excluding London median daily rate £216 £225 £210
% change year-on-year -3.88% +7.14%  
Number of hourly rates quoted 0 2 0
Median hourly rate - £17.75 -
UK excluding London median hourly rate - £16.00 -

Marketing Strategy is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 37483 44400 43069
As % of all contract IT job vacancies advertised in the UK 83.14% 82.87% 79.71%
Number of daily rates quoted 24787 29149 26680
Median daily rate £450 £425 £419
Median daily rate % change year-on-year +5.88% +1.55%  
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 946 1114 1248
Median hourly rate £35.75 £37.50 £28.69
Median hourly rate % change year-on-year -4.66% +30.70%  
90% offered a hourly rate of more than £13.00 £13.00 £12.10
10% offered a hourly rate of more than £53.00 £55.00 £49.50
UK excluding London median hourly rate £36.00 £38.50 £30.20
% change year-on-year -6.49% +27.48%  

Marketing Strategy
Job Vacancy Trend

The job posting trend of jobs advertised citing Marketing Strategy as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Strategy in the UK

Marketing Strategy
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Strategy.

Contractor daily rate trend for Marketing Strategy in the UK

Marketing Strategy
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Strategy over the 3 months to 28 March 2017.

Contractor daily rate histogram for Marketing Strategy in the UK

Marketing Strategy
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy.

Contractor hourly rate trend for Marketing Strategy in the UK

Marketing Strategy
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 28 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +19 24 £288 -4.16% 44
London +19 14 £313 -3.84% 25
South East +17 9 £158 -19.23% 13
Berkshire +25 4 - - 4
Reading +18 2 - -
Staines - 2 - - 1
Surrey - 2 - - 2
West Midlands +14 1 £275 -45.00% 1
Greenwich - 1 - -
Buckinghamshire - 1 - -
Hampshire - 1 £158 - 3
Coventry - 1 £275 -
Middlesex - 1 - -
Milton Keynes - 1 - -

Marketing Strategy
Top 30 Co-occurring IT Skills

For the 6 months to 28 March 2017, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Strategy.

1 51 (100.00%) Marketing
2 17 (33.33%) Degree
3 16 (31.37%) Digital Marketing
4 13 (25.49%) Analytical Skills
5 11 (21.57%) Pay per click
6 10 (19.61%) E-Commerce
6 10 (19.61%) Analytics
7 9 (17.65%) Social Media
8 8 (15.69%) SEO
9 7 (13.73%) Finance
9 7 (13.73%) CRM
10 6 (11.76%) Business Intelligence
10 6 (11.76%) Microsoft
10 6 (11.76%) Legal
10 6 (11.76%) Retail
11 5 (9.80%) Agile Software Development
11 5 (9.80%) MS Excel
11 5 (9.80%) Telecoms
11 5 (9.80%) Data Protection
11 5 (9.80%) Web Analytics
11 5 (9.80%) User Experience
11 5 (9.80%) Customer Insight
11 5 (9.80%) Content Marketing
12 4 (7.84%) Capacity Management
12 4 (7.84%) Facebook
12 4 (7.84%) Twitter
12 4 (7.84%) Tableau
12 4 (7.84%) Data Quality
12 4 (7.84%) Marketing Analytics
12 4 (7.84%) Data Analysis

Marketing Strategy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (3.92%) CMS
1 2 (3.92%) SAS
Applications
1 5 (9.80%) MS Excel
2 3 (5.88%) MS Office
3 2 (3.92%) MS PowerPoint
4 1 (1.96%) Adobe Illustrator
4 1 (1.96%) MS Visio
4 1 (1.96%) Photoshop
Business Applications
1 2 (3.92%) Eloqua
1 2 (3.92%) SAP Oil and Gas
2 1 (1.96%) Dynamics CRM
2 1 (1.96%) Salesforce.com CRM
Cloud Services
1 2 (3.92%) Google Analytics
2 1 (1.96%) AdWords
2 1 (1.96%) BlueKai
2 1 (1.96%) Responsys
2 1 (1.96%) Veeva
Communications & Networking
1 1 (1.96%) Internet
1 1 (1.96%) SMS
Database & Business Intelligence
1 3 (5.88%) Big Data
1 3 (5.88%) Hadoop
1 3 (5.88%) HBase
1 3 (5.88%) SQL Server
2 1 (1.96%) Data Warehouse
2 1 (1.96%) QlikView
2 1 (1.96%) SAS EBI
Development Applications
1 1 (1.96%) ERwin
General
1 51 (100.00%) Marketing
2 7 (13.73%) Finance
3 6 (11.76%) Legal
3 6 (11.76%) Retail
4 5 (9.80%) Telecoms
5 4 (7.84%) Advertising
6 2 (3.92%) Brand Awareness
6 2 (3.92%) Danish Language
6 2 (3.92%) Manufacturing
7 1 (1.96%) Banking
7 1 (1.96%) Electronics
7 1 (1.96%) Publishing
Job Titles
1 10 (19.61%) Marketing Manager
2 4 (7.84%) Consultant
2 4 (7.84%) Digital Marketing Manager
2 4 (7.84%) Product Manager
2 4 (7.84%) Project Manager
3 3 (5.88%) Analytics Manager
3 3 (5.88%) Data Protection Officer
3 3 (5.88%) Digital Analytics Manager
3 3 (5.88%) Head of Marketing
3 3 (5.88%) Senior Manager
3 3 (5.88%) Strategy Manager
4 2 (3.92%) Business Change Manager
4 2 (3.92%) Business Change Project Manager
4 2 (3.92%) Cloud Consultant
4 2 (3.92%) CRM Analyst
4 2 (3.92%) Insight Analyst
4 2 (3.92%) Marketing Consultant
4 2 (3.92%) PPC Manager
4 2 (3.92%) Production Manager
4 2 (3.92%) Web Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (1.96%) HTML
1 1 (1.96%) Web Services
Miscellaneous
1 13 (25.49%) Analytical Skills
2 9 (17.65%) Social Media
3 5 (9.80%) User Experience
4 4 (7.84%) e-Learning
5 3 (5.88%) Data Protection Act
5 3 (5.88%) Digital Media
5 3 (5.88%) FMCG
5 3 (5.88%) Reference Data
6 2 (3.92%) Mobile App
7 1 (1.96%) Blog
7 1 (1.96%) Life Science
7 1 (1.96%) Management Information System
7 1 (1.96%) Virtual Team
7 1 (1.96%) Xbox
Operating Systems
1 1 (1.96%) Linux
1 1 (1.96%) Unix
1 1 (1.96%) Windows
Processes & Methodologies
1 16 (31.37%) Digital Marketing
2 11 (21.57%) Pay per click
3 10 (19.61%) Analytics
3 10 (19.61%) E-Commerce
4 8 (15.69%) SEO
5 7 (13.73%) CRM
6 6 (11.76%) Business Intelligence
7 5 (9.80%) Agile Software Development
7 5 (9.80%) Content Marketing
7 5 (9.80%) Customer Insight
7 5 (9.80%) Data Protection
7 5 (9.80%) Web Analytics
8 4 (7.84%) Capacity Management
8 4 (7.84%) Data Analysis
8 4 (7.84%) Data Management
8 4 (7.84%) Information Security
8 4 (7.84%) Marketing Analytics
8 4 (7.84%) Project Management
8 4 (7.84%) Risk Assessment
8 4 (7.84%) Stakeholder Engagement
Programming Languages
1 1 (1.96%) PHP
1 1 (1.96%) Python
1 1 (1.96%) Shell Script
1 1 (1.96%) VBA
Qualifications
1 17 (33.33%) Degree
2 4 (7.84%) ISEB
3 1 (1.96%) MBA
Quality Assurance & Compliance
1 4 (7.84%) Data Quality
2 1 (1.96%) Disclosure Scotland
2 1 (1.96%) PMO
Vendors
1 6 (11.76%) Microsoft
2 4 (7.84%) Facebook
2 4 (7.84%) Oracle
2 4 (7.84%) Salesforce.com
2 4 (7.84%) Tableau
2 4 (7.84%) Twitter
3 3 (5.88%) DoubleClick
3 3 (5.88%) Google
3 3 (5.88%) SAP
4 2 (3.92%) Salesforce Marketing Cloud
5 1 (1.96%) DataFlux
5 1 (1.96%) HP
5 1 (1.96%) Maxymiser
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Posted: 5 days ago
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