Storytelling Contracts

Storytelling
UK

The following table provides summary statistics for contract job vacancies with a requirement for Storytelling skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Storytelling over the 6 months to 25 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
25 Apr 2024
Same period 2023 Same period 2022
Rank 459 578 641
Rank change year-on-year +119 +63 -87
Contract jobs citing Storytelling 127 144 191
As % of all contract jobs advertised in the UK 0.29% 0.24% 0.22%
As % of the Processes & Methodologies category 0.34% 0.27% 0.24%
Number of daily rates quoted 56 66 121
10th Percentile £278 £303 £313
25th Percentile £425 £391 £408
Median daily rate (50th Percentile) £525 £588 £525
Median % change year-on-year -10.64% +11.90% +16.67%
75th Percentile £607 £791 £613
90th Percentile £700 £863 £713
UK excluding London median daily rate £550 £575 £420
% change year-on-year -4.35% +36.90% +5.00%
Number of hourly rates quoted 7 7 8
10th Percentile £35.50 £23.70 £20.50
25th Percentile £42.75 £27.84 £24.25
Median hourly rate £50.00 £31.92 £26.50
Median % change year-on-year +56.64% +20.45% -35.89%
75th Percentile £52.33 £34.35 £38.75
90th Percentile £60.00 £42.70 £42.65
UK excluding London median hourly rate £68.00 - £13.50

All Process and Methodology Skills
UK

Storytelling is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,653 53,977 80,244
As % of all contract IT jobs advertised in the UK 86.28% 89.91% 90.57%
Number of daily rates quoted 24,313 37,392 56,301
10th Percentile £300 £325 £340
25th Percentile £413 £438 £425
Median daily rate (50th Percentile) £525 £550 £525
Median % change year-on-year -4.55% +4.76% +8.25%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £475
% change year-on-year - +5.26% +9.83%
Number of hourly rates quoted 2,429 1,779 1,937
10th Percentile £12.75 £11.00 £12.50
25th Percentile £16.00 £16.54 £15.25
Median hourly rate £35.00 £37.50 £25.00
Median % change year-on-year -6.67% +50.00% -
75th Percentile £59.44 £65.00 £49.25
90th Percentile £72.50 £75.00 £63.75
UK excluding London median hourly rate £35.98 £35.90 £20.00
% change year-on-year +0.21% +79.50% -8.09%

Storytelling
Job Vacancy Trend

Job postings citing Storytelling as a proportion of all IT jobs advertised.

Job vacancy trend for Storytelling in the UK

Storytelling
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Storytelling.

Daily rate trend for Storytelling in the UK

Storytelling
Daily Rate Histogram

Daily rate distribution for jobs citing Storytelling over the 6 months to 25 April 2024.

Daily rate histogram for Storytelling in the UK

Storytelling
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Storytelling.

Hourly rate trend for Storytelling in the UK

Storytelling
Hourly Rate Histogram

Hourly rate distribution of jobs citing Storytelling over the 6 months to 25 April 2024.

Hourly rate histogram for Storytelling in the UK

Storytelling
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Storytelling within the UK over the 6 months to 25 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +94 114 £525 -8.70% 101
London +64 71 £525 -12.50% 57
Work from Home +127 50 £544 +8.75% 51
UK excluding London +91 47 £550 -4.35% 50
South East +28 24 £550 +42.12% 14
Scotland +32 9 £544 -20.04% 6
North of England +31 6 £563 -6.25% 17
South West +22 4 £463 +48.00% 3
Yorkshire +28 3 £425 -26.09% 3
Midlands +28 3 £575 -17.86% 8
North West +13 3 £700 +16.67% 11
West Midlands - 3 £575 - 5
East of England +9 1 - - 3

Storytelling
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (5.51%) SharePoint
2 4 (3.15%) CMS
3 3 (2.36%) Confluence
4 2 (1.57%) Drupal
4 2 (1.57%) Umbraco
5 1 (0.79%) WordPress
Applications
1 17 (13.39%) Microsoft PowerPoint
2 11 (8.66%) Microsoft Office
3 10 (7.87%) Microsoft Excel
3 10 (7.87%) Sketch
4 9 (7.09%) Adobe Creative Suite
4 9 (7.09%) InVision
5 8 (6.30%) CINEMA 4D
6 6 (4.72%) Adobe After Effects
6 6 (4.72%) Adobe Premiere
7 5 (3.94%) Adobe XD
7 5 (3.94%) Zeplin
8 4 (3.15%) Photoshop
9 3 (2.36%) Adobe Illustrator
9 3 (2.36%) SPSS
10 1 (0.79%) Chatbot
Business Applications
1 2 (1.57%) Softmar
2 1 (0.79%) Sprinklr
Cloud Services
1 17 (13.39%) Figma
2 13 (10.24%) Power Platform
3 10 (7.87%) Microsoft 365
4 7 (5.51%) Azure
5 4 (3.15%) Adobe Analytics
5 4 (3.15%) AWS
6 3 (2.36%) Slack
7 2 (1.57%) Azure DevOps
7 2 (1.57%) Azure Logic Apps
7 2 (1.57%) Azure Pipelines
7 2 (1.57%) Azure Synapse Analytics
7 2 (1.57%) dbt
7 2 (1.57%) GCP
7 2 (1.57%) Miro
8 1 (0.79%) Adobe Creative Cloud
8 1 (0.79%) Canva
8 1 (0.79%) ChatGPT
8 1 (0.79%) Google Analytics
8 1 (0.79%) SaaS
8 1 (0.79%) Yammer
Communications & Networking
1 3 (2.36%) Intranet
2 1 (0.79%) LTE
Database & Business Intelligence
1 13 (10.24%) Power BI
2 11 (8.66%) Tableau
3 8 (6.30%) Relational Database
4 3 (2.36%) Big Data
4 3 (2.36%) Data Mining
4 3 (2.36%) Data Warehouse
5 2 (1.57%) Azure SQL Database
5 2 (1.57%) Data Lake
5 2 (1.57%) Hadoop
6 1 (0.79%) BigQuery
6 1 (0.79%) MS Access
6 1 (0.79%) PostHog
6 1 (0.79%) Qlik Sense
6 1 (0.79%) QlikView
Development Applications
1 10 (7.87%) Axure RP
2 6 (4.72%) JIRA
3 1 (0.79%) Git
General
1 51 (40.16%) Social Skills
2 31 (24.41%) Marketing
3 29 (22.83%) Finance
4 26 (20.47%) Analytical Skills
5 12 (9.45%) Presentation Skills
6 9 (7.09%) Telecoms
7 6 (4.72%) Banking
7 6 (4.72%) Inclusion and Diversity
7 6 (4.72%) Legal
8 4 (3.15%) Pharmaceutical
8 4 (3.15%) Public Sector
9 3 (2.36%) Advertising
9 3 (2.36%) Automotive
9 3 (2.36%) Influencing Skills
9 3 (2.36%) Manufacturing
10 2 (1.57%) Agriculture
11 1 (0.79%) Brand Awareness
11 1 (0.79%) Fire and Rescue
11 1 (0.79%) Health Technology
11 1 (0.79%) Organisational Skills
Job Titles
1 31 (24.41%) Designer
2 16 (12.60%) Analyst
3 13 (10.24%) Senior
4 12 (9.45%) Lead
5 9 (7.09%) Data Analyst
5 9 (7.09%) Lead Designer
6 8 (6.30%) Creative Designer
7 7 (5.51%) Communications Manager
7 7 (5.51%) Service Designer
8 5 (3.94%) Analytics Manager
8 5 (3.94%) Creative Director
8 5 (3.94%) Data Strategist
8 5 (3.94%) UX Designer
9 4 (3.15%) Animator
9 4 (3.15%) Business Intelligence Analyst
9 4 (3.15%) Data Scientist
9 4 (3.15%) Developer
9 4 (3.15%) Project Manager
9 4 (3.15%) Senior Manager
9 4 (3.15%) Tableau Specialist
Libraries, Frameworks & Software Standards
1 1 (0.79%) ADO
Miscellaneous
1 7 (5.51%) Motion Graphics
1 7 (5.51%) Social Media
2 6 (4.72%) Product Ownership
3 5 (3.94%) Animation
3 5 (3.94%) Self-Motivation
4 4 (3.15%) Enterprise Software
5 3 (2.36%) Analytical Mindset
5 3 (2.36%) Augmented Reality
5 3 (2.36%) Marketing Technology
5 3 (2.36%) Photography
5 3 (2.36%) Video Editing
5 3 (2.36%) Virtual Reality
6 2 (1.57%) Algorithms
6 2 (1.57%) Data Structures
6 2 (1.57%) Freedom of Information
6 2 (1.57%) Graphic Design
6 2 (1.57%) Management Information System
6 2 (1.57%) Onboarding
6 2 (1.57%) Renewable Energy
7 1 (0.79%) Cloud Native
Processes & Methodologies
1 44 (34.65%) Agile
2 42 (33.07%) Analytics
3 28 (22.05%) Problem-Solving
4 21 (16.54%) Continuous Improvement
4 21 (16.54%) Data Analysis
5 20 (15.75%) Actionable Insight
5 20 (15.75%) Strategic Thinking
5 20 (15.75%) Visualisation
6 19 (14.96%) Workshop Facilitation
7 17 (13.39%) Business Intelligence
7 17 (13.39%) Decision-Making
8 16 (12.60%) Coaching
8 16 (12.60%) User Research
9 15 (11.81%) Design Thinking
9 15 (11.81%) Stakeholder Management
9 15 (11.81%) User Experience
10 14 (11.02%) Data Visualisation
11 13 (10.24%) Collaborative Working
11 13 (10.24%) Mentoring
12 12 (9.45%) Roadmaps
Programming Languages
1 19 (14.96%) SQL
2 8 (6.30%) Python
3 4 (3.15%) R
4 3 (2.36%) Data Analysis Expressions
5 1 (0.79%) Java
5 1 (0.79%) JavaScript
Qualifications
1 14 (11.02%) Degree
2 4 (3.15%) CIPD
3 3 (2.36%) SC Cleared
3 3 (2.36%) Security Cleared
4 2 (1.57%) Computer Science Degree
5 1 (0.79%) HND
5 1 (0.79%) Master's Degree
Quality Assurance & Compliance
1 16 (12.60%) Accessibility
2 7 (5.51%) WCAG
3 5 (3.94%) QA
4 3 (2.36%) GDPR
4 3 (2.36%) SLA
5 1 (0.79%) Actionable Recommendations
5 1 (0.79%) Data Quality
5 1 (0.79%) PMO
Vendors
1 18 (14.17%) Adobe
2 16 (12.60%) Microsoft
3 4 (3.15%) ServiceNow
4 2 (1.57%) Alteryx
4 2 (1.57%) Databricks
4 2 (1.57%) Facebook
4 2 (1.57%) Google
4 2 (1.57%) Instagram
4 2 (1.57%) Oracle
4 2 (1.57%) YouTube
5 1 (0.79%) Brio
5 1 (0.79%) Hyperoptic
5 1 (0.79%) Marketo
5 1 (0.79%) OpenAI
5 1 (0.79%) SAP
5 1 (0.79%) Snowplow
5 1 (0.79%) Talend
5 1 (0.79%) Twitter