Storytelling Jobs in the UK excluding London

Storytelling
UK > UK excluding London

The table below provides summary statistics for permanent job vacancies advertised in the UK excluding London requiring Storytelling skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Storytelling over the 6 months leading up to 31 May 2025, comparing them to the same period in the previous two years.

6 months to
31 May 2025
Same period 2024 Same period 2023
Rank 351 566 476
Rank change year-on-year +215 -90 +180
Permanent jobs citing Storytelling 251 199 289
As % of all permanent jobs advertised in the UK excluding London 0.63% 0.27% 0.50%
As % of the Processes & Methodologies category 0.68% 0.32% 0.53%
Number of salaries quoted 98 103 78
10th Percentile £25,000 £30,250 £36,510
25th Percentile £25,313 £40,625 £44,480
Median annual salary (50th Percentile) £39,250 £53,000 £50,238
Median % change year-on-year -25.94% +5.50% -4.31%
75th Percentile £66,000 £71,917 £62,833
90th Percentile £74,000 £90,822 £80,750
UK median annual salary £45,000 £50,000 £54,941
% change year-on-year -10.00% -8.99% -1.01%

All Process and Methodology Skills
UK excluding London

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 36,721 61,614 54,758
As % of all permanent jobs advertised in the UK excluding London 92.53% 82.28% 95.52%
Number of salaries quoted 17,560 42,296 28,644
10th Percentile £26,250 £27,250 £30,500
25th Percentile £36,250 £36,250 £40,000
Median annual salary (50th Percentile) £51,564 £50,000 £55,000
Median % change year-on-year +3.13% -9.09% +4.76%
75th Percentile £65,000 £65,000 £70,000
90th Percentile £77,500 £77,500 £82,500
UK median annual salary £57,000 £55,000 £60,899
% change year-on-year +3.64% -9.69% +1.50%

Storytelling
Job Vacancy Trend in the UK excluding London

Job postings citing Storytelling as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Storytelling in the UK excluding London

Storytelling
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Storytelling in the UK excluding London.

Salary trend for Storytelling in the UK excluding London

Storytelling
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Storytelling in the UK excluding London over the 6 months to 31 May 2025.

Salary histogram for Storytelling in the UK excluding London

Storytelling
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Storytelling within the UK excluding London region over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +121 87 £35,000 -17.65% 45
North of England +62 46 £45,000 -36.24% 50
East of England +62 34 £53,750 +25.00% 11
South West +119 33 £25,625 -57.29% 17
Scotland +94 24 £25,625 -63.69% 11
Yorkshire +66 24 £25,625 -64.41% 7
Midlands +58 23 £60,000 +33.33% 27
North West +14 20 £47,500 +50.79% 32
East Midlands +30 12 £50,000 -9.91% 5
West Midlands +62 11 £70,000 +80.65% 22
Northern Ireland - 3 - - 4
North East - 2 £50,000 - 11
Wales +38 1 £55,000 +57.14% 3
Storytelling
UK

Storytelling
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (10.36%) SharePoint
2 2 (0.80%) CMS
3 1 (0.40%) Confluence
Applications
1 15 (5.98%) Microsoft Excel
2 9 (3.59%) Adobe Premiere
3 7 (2.79%) Adobe Creative Suite
3 7 (2.79%) Photoshop
4 5 (1.99%) Adobe Illustrator
4 5 (1.99%) InDesign
5 4 (1.59%) Adobe After Effects
6 3 (1.20%) Final Cut Pro
7 1 (0.40%) Microsoft PowerPoint
Business Applications
1 2 (0.80%) Shopify
Cloud Services
1 57 (22.71%) Power Platform
2 41 (16.33%) Azure
3 26 (10.36%) Power Automate
3 26 (10.36%) PowerApps
4 14 (5.58%) Salsify
5 6 (2.39%) Figma
6 5 (1.99%) GCP
6 5 (1.99%) SaaS
7 4 (1.59%) Adobe Analytics
7 4 (1.59%) Snowflake
8 3 (1.20%) Salesforce Sales Cloud
8 3 (1.20%) Salesforce Service Cloud
9 2 (0.80%) Algolia
9 2 (0.80%) ChatGPT
10 1 (0.40%) Azure Data Factory
10 1 (0.40%) Azure DevOps
10 1 (0.40%) Azure Logic Apps
10 1 (0.40%) Azure Machine Learning
10 1 (0.40%) Azure Synapse Analytics
10 1 (0.40%) Sprout Social
Communications & Networking
1 65 (25.90%) Broadband
Database & Business Intelligence
1 70 (27.89%) Big Data
2 57 (22.71%) Power BI
3 39 (15.54%) Tableau
4 36 (14.34%) Data Lake
5 14 (5.58%) Metadata
6 3 (1.20%) Data Hub
6 3 (1.20%) Power Query
7 1 (0.40%) Data Vault
7 1 (0.40%) SQL Server
7 1 (0.40%) SQL Server Reporting Services
Development Applications
1 9 (3.59%) Git
2 1 (0.40%) JIRA
General
1 84 (33.47%) Social Skills
2 68 (27.09%) Finance
3 65 (25.90%) Games
4 54 (21.51%) Banking
5 42 (16.73%) Law
6 36 (14.34%) Marketing
7 33 (13.15%) Analytical Skills
8 25 (9.96%) Retail
9 15 (5.98%) Legal
10 13 (5.18%) Presentation Skills
11 10 (3.98%) Influencing Skills
12 5 (1.99%) Organisational Skills
13 4 (1.59%) Electronics
13 4 (1.59%) Inclusion and Diversity
13 4 (1.59%) Manufacturing
14 3 (1.20%) Automotive
14 3 (1.20%) Multimedia
15 2 (0.80%) Aerospace
16 1 (0.40%) Advertising
16 1 (0.40%) German Language
Job Titles
1 106 (42.23%) Senior
2 78 (31.08%) Analyst
3 51 (20.32%) Data Analyst
4 35 (13.94%) Lead
5 16 (6.37%) Senior Manager
6 13 (5.18%) Senior Analyst
7 11 (4.38%) Business Intelligence Analyst
7 11 (4.38%) Financial Analyst
8 10 (3.98%) Business Analyst
8 10 (3.98%) Finance Business Analyst
8 10 (3.98%) Power BI Analyst
8 10 (3.98%) Senior Business Intelligence Analyst
9 9 (3.59%) Developer
9 9 (3.59%) Product Owner
10 8 (3.19%) Data Manager
11 7 (2.79%) Data Scientist
11 7 (2.79%) Designer
11 7 (2.79%) Senior Data Scientist
12 4 (1.59%) Senior Developer
12 4 (1.59%) Strategy Manager
Libraries, Frameworks & Software Standards
1 65 (25.90%) GraphQL
1 65 (25.90%) Unity (Game Engine)
1 65 (25.90%) WebGL
2 3 (1.20%) Lightning Web Components
2 3 (1.20%) PyTorch
2 3 (1.20%) scikit-learn
2 3 (1.20%) TensorFlow
3 1 (0.40%) .NET
3 1 (0.40%) DCOM
Miscellaneous
1 66 (26.29%) Animation
2 14 (5.58%) Management Information System
2 14 (5.58%) Social Media
2 14 (5.58%) Taxonomies
3 12 (4.78%) Product Ownership
4 5 (1.99%) Renewable Energy
4 5 (1.99%) Video Editing
5 4 (1.59%) Hackathon
6 3 (1.20%) Algorithms
6 3 (1.20%) Cloud Native
6 3 (1.20%) Digital Media
6 3 (1.20%) Mobile App
6 3 (1.20%) Motion Graphics
6 3 (1.20%) Public Cloud
7 2 (0.80%) Graphic Design
8 1 (0.40%) Driving Licence
8 1 (0.40%) e-Learning
8 1 (0.40%) FMCG
8 1 (0.40%) Legacy Systems
8 1 (0.40%) Podcast
Operating Systems
1 2 (0.80%) Android
1 2 (0.80%) Apple iOS
Processes & Methodologies
1 126 (50.20%) Analytics
2 110 (43.82%) Problem-Solving
3 88 (35.06%) Artificial Intelligence
4 80 (31.87%) Visualisation
5 73 (29.08%) Data Analytics
6 69 (27.49%) Prototyping
7 65 (25.90%) 3D Animation
7 65 (25.90%) Rapid Prototyping
7 65 (25.90%) Visual Effects
8 63 (25.10%) Business Intelligence
9 49 (19.52%) Statistics
10 48 (19.12%) Mathematics
11 47 (18.73%) Mentoring
12 46 (18.33%) Roadmaps
13 44 (17.53%) Stakeholder Management
14 43 (17.13%) Predictive Modelling
15 42 (16.73%) Data Science
16 40 (15.94%) Data Extraction
16 40 (15.94%) Data Integration
16 40 (15.94%) Data Management
Programming Languages
1 67 (26.69%) SQL
2 65 (25.90%) HLSL
3 24 (9.56%) Python
4 14 (5.58%) Data Analysis Expressions
5 10 (3.98%) R
6 4 (1.59%) JavaScript
7 3 (1.20%) Apex Code
8 1 (0.40%) C#
Qualifications
1 84 (33.47%) Degree
2 20 (7.97%) DBS Check
3 12 (4.78%) Master's Degree
4 1 (0.40%) ACCA
Quality Assurance & Compliance
1 44 (17.53%) Data Quality
2 7 (2.79%) Accessibility
3 4 (1.59%) QA
4 3 (1.20%) Actionable Recommendations
5 1 (0.40%) Disclosure Scotland
5 1 (0.40%) GRC
Vendors
1 51 (20.32%) Microsoft
2 27 (10.76%) ServiceNow
3 19 (7.57%) Adobe
4 10 (3.98%) Anaplan
4 10 (3.98%) Databricks
5 3 (1.20%) Facebook
5 3 (1.20%) Google
5 3 (1.20%) Instagram
5 3 (1.20%) Salesforce
6 2 (0.80%) Alteryx
6 2 (0.80%) SAP
6 2 (0.80%) YouTube
7 1 (0.40%) Hootsuite
7 1 (0.40%) Oracle
7 1 (0.40%) Pinterest
7 1 (0.40%) Tagetik
7 1 (0.40%) TikTok