Storytelling Contracts in the UK excluding London

Storytelling
UK > UK excluding London

The table below provides summary statistics for contract job vacancies advertised in the UK excluding London requiring Storytelling skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Storytelling over the 6 months leading up to 20 May 2025, comparing them to the same period in the previous two years.

6 months to
20 May 2025
Same period 2024 Same period 2023
Rank 306 350 421
Rank change year-on-year +44 +71 +51
Contract jobs citing Storytelling 34 41 24
As % of all contract jobs advertised in the UK excluding London 0.26% 0.20% 0.10%
As % of the Processes & Methodologies category 0.29% 0.24% 0.12%
Number of daily rates quoted 13 14 12
10th Percentile £287 £306 £313
25th Percentile £438 £505 £348
Median daily rate (50th Percentile) £538 £550 £573
Median % change year-on-year -2.27% -4.06% +32.93%
75th Percentile £588 £576 £631
90th Percentile £613 £685 £684
UK median daily rate £425 £538 £575
% change year-on-year -20.93% -6.52% +9.52%
Number of hourly rates quoted 0 1 1
10th Percentile - - -
25th Percentile - - £40.75
Median hourly rate - £68.00 £41.50
Median % change year-on-year - +63.86% +207.41%
75th Percentile - - £42.25
90th Percentile - - -
UK median hourly rate £49.50 £50.00 £32.31
% change year-on-year -1.00% +54.77% -0.60%

All Process and Methodology Skills
UK excluding London

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.

Contract vacancies with a requirement for process or methodology skills 11,721 17,088 20,696
As % of all contract IT jobs advertised in the UK excluding London 90.59% 84.28% 89.44%
Number of daily rates quoted 7,292 10,221 14,248
10th Percentile £234 £250 £258
25th Percentile £375 £381 £400
Median daily rate (50th Percentile) £475 £500 £500
Median % change year-on-year -5.00% - +4.17%
75th Percentile £575 £600 £600
90th Percentile £651 £688 £688
UK median daily rate £514 £525 £550
% change year-on-year -2.10% -4.55% +3.77%
Number of hourly rates quoted 856 2,065 1,263
10th Percentile £14.08 £12.35 £10.63
25th Percentile £16.95 £15.25 £15.25
Median hourly rate £25.15 £37.50 £35.00
Median % change year-on-year -32.93% +7.14% +75.00%
75th Percentile £63.49 £61.30 £65.00
90th Percentile £75.00 £72.50 £73.69
UK median hourly rate £28.00 £36.05 £36.00
% change year-on-year -22.32% +0.13% +40.19%

Storytelling
Job Vacancy Trend in the UK excluding London

Job postings citing Storytelling as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Storytelling in the UK excluding London

Storytelling
Contractor Daily Rate Trend in the UK excluding London

3-month moving average daily rate quoted in jobs citing Storytelling in the UK excluding London.

Daily rate trend for Storytelling in the UK excluding London

Storytelling
Daily Rate Histogram in the UK excluding London

Daily rate distribution for jobs citing Storytelling in the UK excluding London over the 6 months to 20 May 2025.

Daily rate histogram for Storytelling in the UK excluding London

Storytelling
Contractor Hourly Rate Trend in the UK excluding London

3-month moving average hourly rates quoted in jobs citing Storytelling in the UK excluding London.

Hourly rate trend for Storytelling in the UK excluding London

Storytelling
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Storytelling within the UK excluding London region over the 6 months to 20 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Midlands +26 13 £400 - 56
South West +50 12 £575 +24.32% 31
West Midlands +14 12 £550 - 35
North of England +20 8 £450 -35.71% 111
Yorkshire - 5 £401 - 29
North West +15 3 £453 -35.36% 72
North East - 2 - - 10
South East +21 1 £600 +9.09% 190
Wales - 1 £273 - 10
East Midlands - 1 £251 - 18
East of England - 1 £475 - 37
Storytelling
UK

Storytelling
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (20.59%) SAS
2 1 (2.94%) Confluence
Applications
1 5 (14.71%) Microsoft PowerPoint
2 3 (8.82%) Microsoft Excel
3 2 (5.88%) Adobe Illustrator
3 2 (5.88%) Adobe Premiere
3 2 (5.88%) Maya
3 2 (5.88%) NUKE
3 2 (5.88%) Photoshop
4 1 (2.94%) Adobe After Effects
4 1 (2.94%) CINEMA 4D
4 1 (2.94%) Final Cut Pro
Cloud Services
1 11 (32.35%) Adobe Analytics
2 7 (20.59%) Power Platform
3 4 (11.76%) Google Analytics
4 3 (8.82%) Microsoft 365
5 2 (5.88%) Snowflake
5 2 (5.88%) SuccessFactors
6 1 (2.94%) AWS
6 1 (2.94%) Azure
6 1 (2.94%) Figma
6 1 (2.94%) GCP
6 1 (2.94%) GitHub
Database & Business Intelligence
1 7 (20.59%) Data Warehouse
1 7 (20.59%) Power BI
1 7 (20.59%) Relational Database
2 3 (8.82%) Power Query
3 1 (2.94%) Data Mining
3 1 (2.94%) Tableau
3 1 (2.94%) Tableau Server
Development Applications
1 1 (2.94%) Git
1 1 (2.94%) Jenkins
1 1 (2.94%) JIRA
General
1 18 (52.94%) Social Skills
2 16 (47.06%) Finance
3 13 (38.24%) Marketing
4 10 (29.41%) Analytical Skills
5 9 (26.47%) Public Sector
6 8 (23.53%) Banking
7 4 (11.76%) Brand Awareness
8 3 (8.82%) Presentation Skills
9 2 (5.88%) Automotive
9 2 (5.88%) Inclusion and Diversity
9 2 (5.88%) Influencing Skills
9 2 (5.88%) Tech for Good
10 1 (2.94%) Telecoms
Job Titles
1 7 (20.59%) Analytics Manager
1 7 (20.59%) Data Analytics Manager
1 7 (20.59%) Data Manager
1 7 (20.59%) Insight Manager
1 7 (20.59%) Strategy Manager
2 5 (14.71%) Lead
2 5 (14.71%) Senior
3 4 (11.76%) Campaign Manager
3 4 (11.76%) Engagement Manager
4 3 (8.82%) Analyst
4 3 (8.82%) Business Intelligence Lead
4 3 (8.82%) Data Analyst
4 3 (8.82%) Senior Engagement Manager
4 3 (8.82%) Senior Manager
5 2 (5.88%) Designer
6 1 (2.94%) Data Visualisation Specialist
6 1 (2.94%) HR Data Analyst
6 1 (2.94%) Portfolio Analyst
6 1 (2.94%) Senior Designer
6 1 (2.94%) UX Designer
Libraries, Frameworks & Software Standards
1 1 (2.94%) PyTorch
1 1 (2.94%) TensorFlow
Miscellaneous
1 6 (17.65%) Social Media
2 3 (8.82%) Animation
3 2 (5.88%) Analytical Mindset
3 2 (5.88%) Data Structures
4 1 (2.94%) Algorithms
4 1 (2.94%) Augmented Reality
4 1 (2.94%) Data Protection Act
4 1 (2.94%) Graphic Design
4 1 (2.94%) IVR
4 1 (2.94%) Mobile App
4 1 (2.94%) Motion Graphics
4 1 (2.94%) Photography
4 1 (2.94%) Public Cloud
4 1 (2.94%) Video Editing
4 1 (2.94%) Virtual Reality
Processes & Methodologies
1 19 (55.88%) Analytics
2 12 (35.29%) Visualisation
2 12 (35.29%) Web Analytics
3 11 (32.35%) Data Visualisation
3 11 (32.35%) Decision-Making
4 9 (26.47%) Critical Thinking
4 9 (26.47%) Problem-Solving
5 8 (23.53%) Business Intelligence
5 8 (23.53%) Data Extraction
6 7 (20.59%) Business Transformation
6 7 (20.59%) Digital Banking
6 7 (20.59%) Digital Strategy
6 7 (20.59%) ETL
6 7 (20.59%) Migration
7 6 (17.65%) Artificial Intelligence
7 6 (17.65%) Stakeholder Management
8 5 (14.71%) Data Strategy
8 5 (14.71%) Digital Analytics
8 5 (14.71%) Infographics
9 4 (11.76%) Content Development
Programming Languages
1 10 (29.41%) SQL
2 8 (23.53%) R
3 3 (8.82%) Data Analysis Expressions
3 3 (8.82%) Python
Qualifications
1 2 (5.88%) Degree
2 1 (2.94%) Master's Degree
2 1 (2.94%) Microsoft Certification
2 1 (2.94%) Security Cleared
Quality Assurance & Compliance
1 2 (5.88%) Accessibility
2 1 (2.94%) Data Quality
2 1 (2.94%) PMO
System Software
1 1 (2.94%) VMware ESXi
Systems Management
1 1 (2.94%) Ansible
1 1 (2.94%) Microsoft Intune
1 1 (2.94%) SCOM
1 1 (2.94%) vCenter Server
Vendors
1 12 (35.29%) Adobe
2 7 (20.59%) Teradata
3 5 (14.71%) Microsoft
4 4 (11.76%) Google
5 2 (5.88%) SAP
6 1 (2.94%) AppDynamics
6 1 (2.94%) Avaya
6 1 (2.94%) Cisco
6 1 (2.94%) Citrix
6 1 (2.94%) Dell
6 1 (2.94%) Genesys
6 1 (2.94%) HP
6 1 (2.94%) IBM
6 1 (2.94%) Workday
6 1 (2.94%) YouTube