Google Analytics Analyst
UK
The median Google Analytics Analyst daily rate in the UK is £530 according to job vacancies posted during the 6 months to 26 April 2024.
The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.
| 6 months to 26 Apr 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 578 | 697 | 842 |
| Rank change year-on-year | +119 | +145 | -177 |
| Contract jobs requiring a Google Analytics Analyst | 1 | 3 | 18 |
| As % of all contract jobs advertised in the UK | 0.002% | 0.005% | 0.020% |
| As % of the Job Titles category | 0.002% | 0.005% | 0.021% |
| Number of daily rates quoted | 1 | 2 | 18 |
| 10th Percentile | - | £412 | £300 |
| 25th Percentile | - | £420 | £425 |
| Median daily rate (50th Percentile) | £530 | £444 | £478 |
| Median % change year-on-year | +19.44% | -7.07% | +12.35% |
| 75th Percentile | - | £470 | £544 |
| 90th Percentile | - | £481 | £556 |
| UK excluding London median daily rate | - | - | £450 |
| % change year-on-year | - | - | +16.13% |
All Contract IT Job Vacancies
UK
The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.
| Contract vacancies in the UK with a recognized job title | 40,413 | 56,730 | 84,732 |
| % of contract IT jobs with a recognized job title | 92.78% | 94.61% | 95.50% |
| Number of daily rates quoted | 26,320 | 39,605 | 59,435 |
| 10th Percentile | £275 | £313 | £313 |
| 25th Percentile | £408 | £425 | £425 |
| Median daily rate (50th Percentile) | £525 | £540 | £525 |
| Median % change year-on-year | -2.78% | +2.86% | +10.53% |
| 75th Percentile | £638 | £650 | £638 |
| 90th Percentile | £750 | £750 | £726 |
| UK excluding London median daily rate | £490 | £500 | £475 |
| % change year-on-year | -2.00% | +5.26% | +11.76% |
| Number of hourly rates quoted | 2,653 | 1,602 | 2,109 |
| 10th Percentile | £12.86 | £14.25 | £12.50 |
| 25th Percentile | £16.30 | £19.28 | £15.50 |
| Median hourly rate | £35.96 | £45.00 | £23.00 |
| Median % change year-on-year | -20.09% | +95.65% | +0.24% |
| 75th Percentile | £60.25 | £65.75 | £48.75 |
| 90th Percentile | £72.50 | £75.50 | £63.00 |
| UK excluding London median hourly rate | £38.00 | £42.37 | £19.50 |
| % change year-on-year | -10.30% | +117.26% | +2.47% |
Google Analytics Analyst
Job Vacancy Trend
Job postings that featured Google Analytics Analyst in the job title as a proportion of all IT jobs advertised.
Google Analytics Analyst
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Google Analytics Analyst.
Google Analytics Analyst
Top 3 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics Analyst within the UK over the 6 months to 26 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Work from Home | +119 | 1 | £530 | +19.44% | 1 |
| England | +114 | 1 | £530 | - | |
| London | +111 | 1 | £530 | - |
Google Analytics Analyst Skill Set
Top 8 Co-occurring Skills and Capabilities
For the 6 months to 26 April 2024, Google Analytics Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Google Analytics Analyst in the job title.
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Google Analytics Analyst Skill Set
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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