Period
to 9 December 2018

The following table provides summary statistics for contract job vacancies with a requirement for Digital Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Analytics over the 6 months to 9 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Analytics
UK
6 months to
9 Dec 2018
Same period 2017 Same period 2016
Rank 836 797 833
Rank change year-on-year -39 +36 +32
Contract jobs citing Digital Analytics 61 89 61
As % of all contract IT jobs advertised in the UK 0.058% 0.087% 0.059%
As % of the Processes & Methodologies category 0.067% 0.10% 0.069%
Number of daily rates quoted 37 59 26
UK median daily rate £445 £438 £406
Median daily rate % change year-on-year +1.71% +7.69% +30.00%
10th Percentile £263 £263 £263
90th Percentile £610 £538 £515
UK excluding London median daily rate £340 £425 £413
% change year-on-year -20.00% +3.03% +50.00%
Number of hourly rates quoted 0 2 0
UK median hourly rate - £36.50 -
UK excluding London median hourly rate - £36.50 -

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 90,484 87,997 88,310
As % of all contract IT jobs advertised in the UK 86.71% 85.90% 85.35%
Number of daily rates quoted 59,942 58,693 58,175
UK median daily rate £463 £450 £425
Median daily rate % change year-on-year +2.78% +5.88% +2.41%
10th Percentile £300 £276 £263
90th Percentile £638 £638 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +3.23%
Number of hourly rates quoted 2,319 2,069 2,501
UK median hourly rate £22.00 £24.00 £22.50
Median hourly rate % change year-on-year -8.33% +6.67% +2.27%
10th Percentile £11.18 £11.25 £11.00
90th Percentile £50.25 £49.25 £48.31
UK excluding London median hourly rate £20.55 £24.00 £22.50
% change year-on-year -14.38% +6.67% -

Digital Analytics
Job Vacancy Trend

Job postings citing Digital Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Analytics in the UK

Digital Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Analytics.

Contractor daily rate trend for Digital Analytics in the UK

Digital Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Analytics over the 6 months to 9 December 2018.

Contractor daily rate histogram for Digital Analytics in the UK

Digital Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Analytics.

Contractor hourly rate trend for Digital Analytics in the UK

Digital Analytics
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analytics within the UK over the 6 months to 9 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -34 56 £450 +4.35% 41
London -8 39 £475 +8.57% 22
UK excluding London -42 22 £340 -20.00% 19
South East -22 9 £340 -17.58% 7
North of England -9 6 £325 -17.20% 5
Wales - 4 £413 -
Yorkshire - 4 £450 - 4
North West -17 2 £325 +4.84% 1
Scotland -22 1 - -
South West -32 1 £200 -57.89% 3
East of England - 1 £300 - 2

For the 6 months to 9 December 2018, IT contractor jobs citing Digital Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Digital Analytics.

1 61 (100.00%) Analytics
2 28 (45.90%) Google
3 27 (44.26%) Analytical Skills
4 23 (37.70%) Marketing
4 23 (37.70%) Adobe
5 20 (32.79%) Agile Software Development
5 20 (32.79%) JavaScript
6 19 (31.15%) Google Analytics
7 18 (29.51%) SQL
8 16 (26.23%) Web Analytics
8 16 (26.23%) Visualisation
8 16 (26.23%) Adobe Analytics
9 13 (21.31%) Data Analysis
9 13 (21.31%) Digital Marketing
10 12 (19.67%) Data Visualisation
11 11 (18.03%) Tableau
11 11 (18.03%) Actionable Insight
11 11 (18.03%) Microsoft Excel
12 10 (16.39%) Finance
12 10 (16.39%) Stakeholder Management
12 10 (16.39%) Tag Management
12 10 (16.39%) Google Tag Manager
13 8 (13.11%) User Experience
13 8 (13.11%) Python
13 8 (13.11%) Hadoop
13 8 (13.11%) Mathematics
14 7 (11.48%) QA
14 7 (11.48%) Statistics
14 7 (11.48%) Project Management
14 7 (11.48%) E-Commerce

Digital Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (6.56%) CMS
2 3 (4.92%) Apache Spark
3 2 (3.28%) SAS
4 1 (1.64%) Adobe Experience Manager
4 1 (1.64%) SharePoint Server
4 1 (1.64%) Sitecore CMS
4 1 (1.64%) WordPress
Applications
1 11 (18.03%) Microsoft Excel
2 6 (9.84%) Microsoft PowerPoint
3 5 (8.20%) Microsoft Office
4 4 (6.56%) Spreadsheet
5 2 (3.28%) SPSS
Business Applications
1 1 (1.64%) Eloqua
1 1 (1.64%) Sprinklr
Cloud Services
1 19 (31.15%) Google Analytics
2 16 (26.23%) Adobe Analytics
3 10 (16.39%) Google Tag Manager
4 5 (8.20%) Google Cloud Platform
5 3 (4.92%) Amazon AWS
6 1 (1.64%) AdWords
6 1 (1.64%) Amazon Kinesis
6 1 (1.64%) Microsoft Azure
Communications & Networking
1 1 (1.64%) Intranet
Database & Business Intelligence
1 8 (13.11%) Hadoop
2 6 (9.84%) Power BI
3 5 (8.20%) Big Data
3 5 (8.20%) BigQuery
4 2 (3.28%) Apache Hive
4 2 (3.28%) Data Warehouse
4 2 (3.28%) Impala
4 2 (3.28%) RDBMS
4 2 (3.28%) Relational Database
4 2 (3.28%) SQL Server
5 1 (1.64%) Data Mining
Development Applications
1 3 (4.92%) Cucumber
1 3 (4.92%) Jenkins
General
1 23 (37.70%) Marketing
2 10 (16.39%) Finance
3 6 (9.84%) Publishing
4 5 (8.20%) Retail
5 4 (6.56%) Telecoms
6 2 (3.28%) Banking
Job Titles
1 21 (34.43%) Analyst
2 13 (21.31%) Digital Analyst
3 9 (14.75%) Analytics Manager
4 8 (13.11%) Digital Analytics Manager
5 5 (8.20%) Analytics Consultant
5 5 (8.20%) Consultant
5 5 (8.20%) Data Manager
5 5 (8.20%) Digital Analytics Consultant
5 5 (8.20%) Insight Analyst
5 5 (8.20%) Product Manager
5 5 (8.20%) Technical Manager
5 5 (8.20%) Technical Product Manager
6 4 (6.56%) Digital Analytics Analyst
6 4 (6.56%) Digital Analytics Specialist
7 3 (4.92%) Digital Insight Analyst
7 3 (4.92%) Digital Performance Analyst
7 3 (4.92%) Google Analytics Analyst
7 3 (4.92%) Implementation Manager
7 3 (4.92%) Insight Manager
7 3 (4.92%) Performance Analyst
Libraries, Frameworks & Software Standards
1 6 (9.84%) HTML
2 4 (6.56%) React
3 3 (4.92%) CSS
3 3 (4.92%) jQuery
4 2 (3.28%) AngularJS
4 2 (3.28%) JSON
4 2 (3.28%) Kafka
4 2 (3.28%) Nightwatchjs
4 2 (3.28%) Pandas
4 2 (3.28%) scikit-learn
4 2 (3.28%) SpaCy
4 2 (3.28%) TensorFlow
5 1 (1.64%) Ajax
5 1 (1.64%) MFC
Miscellaneous
1 27 (44.26%) Analytical Skills
2 8 (13.11%) User Experience
3 4 (6.56%) Social Media
4 3 (4.92%) Management Information System
4 3 (4.92%) Mobile App
4 3 (4.92%) New Media
4 3 (4.92%) Video on Demand
5 2 (3.28%) Digital Media
5 2 (3.28%) Over-the-Top Content
6 1 (1.64%) Analytical Mindset
6 1 (1.64%) Credit Risk
6 1 (1.64%) Interactive TV
6 1 (1.64%) Marketing Technology
6 1 (1.64%) Self-Motivation
6 1 (1.64%) Video\Live Streaming
Processes & Methodologies
1 61 (100.00%) Analytics
2 20 (32.79%) Agile Software Development
3 16 (26.23%) Visualisation
3 16 (26.23%) Web Analytics
4 13 (21.31%) Data Analysis
4 13 (21.31%) Digital Marketing
5 12 (19.67%) Data Visualisation
6 11 (18.03%) Actionable Insight
7 10 (16.39%) Stakeholder Management
7 10 (16.39%) Tag Management
8 8 (13.11%) Mathematics
9 7 (11.48%) A/B Testing
9 7 (11.48%) E-Commerce
9 7 (11.48%) Project Management
9 7 (11.48%) Statistics
10 6 (9.84%) Business Intelligence
10 6 (9.84%) Dashboard Development
10 6 (9.84%) Data Science
10 6 (9.84%) Problem-Solving
10 6 (9.84%) Scrum
Programming Languages
1 20 (32.79%) JavaScript
2 18 (29.51%) SQL
3 8 (13.11%) Python
4 6 (9.84%) R
5 3 (4.92%) Scala
6 1 (1.64%) Java
6 1 (1.64%) VB
Qualifications
1 6 (9.84%) Degree
2 4 (6.56%) Security Cleared
3 2 (3.28%) SC Cleared
Quality Assurance & Compliance
1 7 (11.48%) Data Quality
1 7 (11.48%) QA
2 3 (4.92%) GDPR
3 1 (1.64%) Actionable Recommendations
Vendors
1 28 (45.90%) Google
2 23 (37.70%) Adobe
3 11 (18.03%) Tableau
4 5 (8.20%) Microsoft
4 5 (8.20%) Tealium
5 4 (6.56%) Omniture
6 3 (4.92%) Cloudera
6 3 (4.92%) Facebook
7 2 (3.28%) Ab Initio
7 2 (3.28%) ClickTale
7 2 (3.28%) Maxymiser
7 2 (3.28%) MicroStrategy
7 2 (3.28%) Optimizely
7 2 (3.28%) Teradata
7 2 (3.28%) Twitter
8 1 (1.64%) Brightcove
8 1 (1.64%) DoubleClick
8 1 (1.64%) Proofpoint
8 1 (1.64%) SAP
8 1 (1.64%) Sitecore