Period
to 18 October 2018

The following table provides summary statistics for contract job vacancies with a requirement for Digital Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Analytics over the 6 months to 18 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Analytics
UK
6 months to
18 Oct 2018
Same period 2017 Same period 2016
Rank 821 779 825
Rank change year-on-year -42 +46 +41
Contract jobs citing Digital Analytics 63 88 69
As % of all contract IT jobs advertised in the UK 0.061% 0.089% 0.065%
As % of the Processes & Methodologies category 0.071% 0.10% 0.076%
Number of daily rates quoted 38 51 37
UK median daily rate £448 £438 £375
Median daily rate % change year-on-year +2.29% +16.67% -4.76%
10th Percentile £309 £310 £263
90th Percentile £608 £538 £500
UK excluding London median daily rate £340 £413 £350
% change year-on-year -17.58% +17.86% -20.00%
Number of hourly rates quoted 0 7 0
UK median hourly rate - £51.00 -
UK excluding London median hourly rate - £51.00 -

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 88,860 85,218 90,687
As % of all contract IT jobs advertised in the UK 86.19% 85.73% 85.11%
Number of daily rates quoted 58,647 56,432 59,904
UK median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88% +3.66%
10th Percentile £300 £280 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 2,410 2,058 2,457
UK median hourly rate £21.00 £24.93 £22.50
Median hourly rate % change year-on-year -15.75% +10.78% +3.45%
10th Percentile £11.18 £11.25 £11.25
90th Percentile £50.00 £50.00 £48.38
UK excluding London median hourly rate £20.00 £25.00 £23.00
% change year-on-year -20.00% +8.70% +4.55%

Digital Analytics
Job Vacancy Trend

Job postings citing Digital Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Analytics in the UK

Digital Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Analytics.

Contractor daily rate trend for Digital Analytics in the UK

Digital Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Analytics over the 6 months to 18 October 2018.

Contractor daily rate histogram for Digital Analytics in the UK

Digital Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Analytics.

Contractor hourly rate trend for Digital Analytics in the UK

Digital Analytics
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analytics within the UK over the 6 months to 18 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -26 57 £450 +4.05% 35
London -9 46 £475 +4.11% 21
UK excluding London -52 17 £340 -17.58% 15
South East -30 8 £340 -17.58% 5
Wales - 4 £413 -
Scotland -20 2 - -
North West -22 2 £325 +4.84% 1
North of England -34 2 £325 -17.20% 2
East of England - 1 £300 - 2

For the 6 months to 18 October 2018, IT contractor jobs citing Digital Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Digital Analytics.

1 63 (100.00%) Analytics
2 31 (49.21%) Marketing
3 29 (46.03%) Google
4 23 (36.51%) Adobe
5 22 (34.92%) Analytical Skills
6 19 (30.16%) Web Analytics
6 19 (30.16%) Google Analytics
7 18 (28.57%) JavaScript
7 18 (28.57%) SQL
8 17 (26.98%) Adobe Analytics
9 14 (22.22%) Agile Software Development
9 14 (22.22%) Digital Marketing
10 13 (20.63%) Tealium
11 12 (19.05%) Tag Management
11 12 (19.05%) Finance
12 11 (17.46%) Project Management
13 10 (15.87%) Google Tag Manager
13 10 (15.87%) Data Quality
13 10 (15.87%) E-Commerce
13 10 (15.87%) Data Analysis
13 10 (15.87%) QA
14 9 (14.29%) Visualisation
14 9 (14.29%) Actionable Insight
15 8 (12.70%) Hadoop
15 8 (12.70%) Data Visualisation
15 8 (12.70%) Translating Business Requirements
15 8 (12.70%) Mathematics
15 8 (12.70%) Degree
15 8 (12.70%) Python
15 8 (12.70%) Microsoft Excel

Digital Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (6.35%) CMS
2 3 (4.76%) Apache Spark
3 2 (3.17%) SAS
4 1 (1.59%) Apache Airflow
4 1 (1.59%) Sitecore CMS
Applications
1 8 (12.70%) Microsoft Excel
2 4 (6.35%) Microsoft Office
2 4 (6.35%) Microsoft PowerPoint
3 2 (3.17%) SPSS
Business Applications
1 1 (1.59%) Eloqua
Cloud Services
1 19 (30.16%) Google Analytics
2 17 (26.98%) Adobe Analytics
3 10 (15.87%) Google Tag Manager
4 5 (7.94%) Google Cloud Platform
5 3 (4.76%) Amazon AWS
6 1 (1.59%) AdWords
6 1 (1.59%) Amazon Kinesis
6 1 (1.59%) Firebase
6 1 (1.59%) Microsoft Azure
6 1 (1.59%) SaaS
Communications & Networking
1 1 (1.59%) HTTP
1 1 (1.59%) Intranet
Database & Business Intelligence
1 8 (12.70%) Hadoop
2 7 (11.11%) Big Data
3 5 (7.94%) BigQuery
3 5 (7.94%) Power BI
4 3 (4.76%) Data Warehouse
4 3 (4.76%) Relational Database
5 2 (3.17%) Apache Hive
5 2 (3.17%) Impala
5 2 (3.17%) RDBMS
5 2 (3.17%) SQL Server
6 1 (1.59%) Data Mining
Development Applications
1 3 (4.76%) Cucumber
1 3 (4.76%) Jenkins
General
1 31 (49.21%) Marketing
2 12 (19.05%) Finance
3 7 (11.11%) Publishing
4 4 (6.35%) Retail
5 1 (1.59%) Banking
5 1 (1.59%) Telecoms
Job Titles
1 19 (30.16%) Analyst
2 11 (17.46%) Digital Analyst
3 8 (12.70%) Analytics Manager
4 7 (11.11%) Digital Analytics Manager
4 7 (11.11%) Technical Manager
5 5 (7.94%) Analytics Consultant
5 5 (7.94%) Consultant
5 5 (7.94%) Developer
5 5 (7.94%) Digital Analytics Analyst
5 5 (7.94%) Digital Analytics Consultant
5 5 (7.94%) Product Manager
5 5 (7.94%) Technical Product Manager
5 5 (7.94%) Web Manager
6 4 (6.35%) Data Manager
6 4 (6.35%) Digital Analytics Specialist
6 4 (6.35%) Web Analyst
7 3 (4.76%) Data Analyst
7 3 (4.76%) Implementation Manager
7 3 (4.76%) Senior Analyst
7 3 (4.76%) Test Engineer
Libraries, Frameworks & Software Standards
1 7 (11.11%) jQuery
2 6 (9.52%) HTML
3 4 (6.35%) CSS
3 4 (6.35%) React
4 3 (4.76%) JSON
5 2 (3.17%) Kafka
5 2 (3.17%) Nightwatchjs
5 2 (3.17%) Pandas
5 2 (3.17%) scikit-learn
5 2 (3.17%) SpaCy
5 2 (3.17%) TensorFlow
6 1 (1.59%) Ajax
6 1 (1.59%) AngularJS
6 1 (1.59%) MFC
Miscellaneous
1 22 (34.92%) Analytical Skills
2 6 (9.52%) Computer Science
3 5 (7.94%) User Experience
4 4 (6.35%) Digital Media
4 4 (6.35%) Social Media
5 3 (4.76%) Mobile App
5 3 (4.76%) New Media
6 2 (3.17%) Credit Risk
6 2 (3.17%) Video on Demand
7 1 (1.59%) Interactive TV
7 1 (1.59%) Marketing Technology
7 1 (1.59%) Minimum Viable Product
7 1 (1.59%) Over-the-Top Content
7 1 (1.59%) Self-Motivation
7 1 (1.59%) Video\Live Streaming
Processes & Methodologies
1 63 (100.00%) Analytics
2 19 (30.16%) Web Analytics
3 14 (22.22%) Agile Software Development
3 14 (22.22%) Digital Marketing
4 12 (19.05%) Tag Management
5 11 (17.46%) Project Management
6 10 (15.87%) Data Analysis
6 10 (15.87%) E-Commerce
7 9 (14.29%) Actionable Insight
7 9 (14.29%) Visualisation
8 8 (12.70%) Data Visualisation
8 8 (12.70%) Mathematics
8 8 (12.70%) Stakeholder Management
8 8 (12.70%) Translating Business Requirements
9 7 (11.11%) Data Science
9 7 (11.11%) Test Automation
10 6 (9.52%) Economics
10 6 (9.52%) Migration
10 6 (9.52%) Problem-Solving
10 6 (9.52%) Statistics
Programming Languages
1 18 (28.57%) JavaScript
1 18 (28.57%) SQL
2 8 (12.70%) Python
3 4 (6.35%) R
4 3 (4.76%) Scala
5 1 (1.59%) Java
5 1 (1.59%) VB
Qualifications
1 8 (12.70%) Degree
2 1 (1.59%) Numerate Degree
Quality Assurance & Compliance
1 10 (15.87%) Data Quality
1 10 (15.87%) QA
2 1 (1.59%) Actionable Recommendations
Vendors
1 29 (46.03%) Google
2 23 (36.51%) Adobe
3 13 (20.63%) Tealium
4 5 (7.94%) Tableau
5 4 (6.35%) Microsoft
6 3 (4.76%) Alteryx
6 3 (4.76%) Cloudera
6 3 (4.76%) Facebook
7 2 (3.17%) Ab Initio
7 2 (3.17%) ClickTale
7 2 (3.17%) Omniture
7 2 (3.17%) Teradata
8 1 (1.59%) Brightcove
8 1 (1.59%) Databricks
8 1 (1.59%) DoubleClick
8 1 (1.59%) Optimizely
8 1 (1.59%) SAP
8 1 (1.59%) Sitecore
8 1 (1.59%) Twitter