Period
to 17 August 2018

The following table provides summary statistics for contract job vacancies with a requirement for Digital Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Analytics over the 6 months to 17 August 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Analytics
UK
6 months to
17 Aug 2018
Same period 2017 Same period 2016
Rank 829 769 838
Rank change year-on-year -60 +69 +36
Contract jobs citing Digital Analytics 68 89 61
As % of all contract IT jobs advertised in the UK 0.066% 0.093% 0.056%
As % of the Processes & Methodologies category 0.077% 0.11% 0.066%
Number of daily rates quoted 36 48 33
UK median daily rate £375 £434 £425
Median daily rate % change year-on-year -13.54% +2.06% +30.77%
10th Percentile £283 £312 £278
90th Percentile £506 £538 £670
UK excluding London median daily rate £350 £375 £425
% change year-on-year -6.67% -11.76% -2.86%
Number of hourly rates quoted 2 6 0
UK median hourly rate £27.16 £51.00 -
Median hourly rate % change year-on-year -46.75% - -
UK excluding London median hourly rate - £51.00 -

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 88,862 81,893 92,305
As % of all contract IT jobs advertised in the UK 86.23% 85.55% 84.84%
Number of daily rates quoted 58,641 53,667 60,922
UK median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88% +6.25%
10th Percentile £300 £275 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 2,390 2,076 2,301
UK median hourly rate £21.02 £24.86 £23.50
Median hourly rate % change year-on-year -15.45% +5.79% +8.60%
10th Percentile £11.18 £11.41 £11.25
90th Percentile £50.00 £50.25 £48.00
UK excluding London median hourly rate £20.00 £25.00 £24.00
% change year-on-year -20.00% +4.17% +10.34%

Digital Analytics
Job Vacancy Trend

Job postings citing Digital Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Analytics in the UK

Digital Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Analytics.

Contractor daily rate trend for Digital Analytics in the UK

Digital Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Analytics over the 6 months to 17 August 2018.

Contractor daily rate histogram for Digital Analytics in the UK

Digital Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Analytics.

Contractor hourly rate trend for Digital Analytics in the UK

Digital Analytics
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analytics within the UK over the 6 months to 17 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -56 63 £375 -14.29% 15
London -26 34 £450 -5.26% 7
UK excluding London -41 34 £350 -6.67% 8
South East -16 22 £340 -16.31% 6
South West -6 5 £450 +20.00% 1
Scotland -46 3 - -
North West -11 2 £325 +4.84%
Wales -12 2 £425 +44.68%
North of England -19 2 £325 +8.33%

For the 6 months to 17 August 2018, IT contractor jobs citing Digital Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Digital Analytics.

1 68 (100.00%) Analytics
2 38 (55.88%) Google
3 34 (50.00%) Google Analytics
4 30 (44.12%) Marketing
5 27 (39.71%) Adobe
6 23 (33.82%) Adobe Analytics
7 20 (29.41%) JavaScript
7 20 (29.41%) SQL
8 19 (27.94%) Web Analytics
8 19 (27.94%) Analytical Skills
9 14 (20.59%) Microsoft Excel
9 14 (20.59%) E-Commerce
10 13 (19.12%) Digital Marketing
11 12 (17.65%) Tealium
12 11 (16.18%) Project Management
13 10 (14.71%) SEO
13 10 (14.71%) Tag Management
14 9 (13.24%) Finance
14 9 (13.24%) jQuery
14 9 (13.24%) Agile Software Development
14 9 (13.24%) Degree
15 8 (11.76%) A/B Testing
15 8 (11.76%) Google Tag Manager
16 7 (10.29%) Optimizely
16 7 (10.29%) Translating Business Requirements
16 7 (10.29%) Business Intelligence
17 6 (8.82%) Migration
17 6 (8.82%) Stakeholder Management
17 6 (8.82%) Data Analysis
17 6 (8.82%) QA

Digital Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.41%) CMS
2 2 (2.94%) SAS
3 1 (1.47%) Apache Airflow
3 1 (1.47%) Sitecore CMS
Applications
1 14 (20.59%) Microsoft Excel
2 5 (7.35%) Microsoft Office
2 5 (7.35%) Microsoft PowerPoint
3 2 (2.94%) SPSS
Business Applications
1 3 (4.41%) SessionCam
2 1 (1.47%) Eloqua
Cloud Services
1 34 (50.00%) Google Analytics
2 23 (33.82%) Adobe Analytics
3 8 (11.76%) Google Tag Manager
4 6 (8.82%) Google Cloud Platform
5 3 (4.41%) AdWords
6 2 (2.94%) Firebase
6 2 (2.94%) Microsoft Azure
7 1 (1.47%) Amazon AWS
7 1 (1.47%) AWS CloudFormation
7 1 (1.47%) NUVI
7 1 (1.47%) SaaS
Communications & Networking
1 2 (2.94%) Internet
2 1 (1.47%) HTTP
2 1 (1.47%) LAN
Database & Business Intelligence
1 6 (8.82%) BigQuery
2 4 (5.88%) Big Data
3 2 (2.94%) MySQL
4 1 (1.47%) Data Mining
4 1 (1.47%) Data Warehouse
4 1 (1.47%) Power BI
4 1 (1.47%) Relational Database
Development Applications
1 4 (5.88%) Visual Website Optimizer
2 2 (2.94%) Jenkins
3 1 (1.47%) Cucumber
General
1 30 (44.12%) Marketing
2 9 (13.24%) Finance
3 5 (7.35%) Publishing
3 5 (7.35%) Retail
4 2 (2.94%) Advertising
4 2 (2.94%) Telecoms
5 1 (1.47%) Banking
5 1 (1.47%) German Language
Job Titles
1 27 (39.71%) Analyst
2 17 (25.00%) Digital Analyst
3 12 (17.65%) Analytics Manager
4 10 (14.71%) Digital Analytics Manager
5 9 (13.24%) Digital Analytics Analyst
6 7 (10.29%) Consultant
6 7 (10.29%) Developer
6 7 (10.29%) Web Analyst
7 6 (8.82%) Analytics Consultant
7 6 (8.82%) Data Analyst
7 6 (8.82%) Digital Analytics Consultant
8 4 (5.88%) Analytics Developer
8 4 (5.88%) Digital Analytics Developer
8 4 (5.88%) Digital Developer
8 4 (5.88%) Google Analytics Manager
8 4 (5.88%) User Experience Consultant
8 4 (5.88%) Web Manager
9 3 (4.41%) JavaScript Developer
9 3 (4.41%) Senior Analyst
9 3 (4.41%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 9 (13.24%) jQuery
2 5 (7.35%) JSON
2 5 (7.35%) React
3 4 (5.88%) CSS
3 4 (5.88%) HTML
4 2 (2.94%) Apache Flex
4 2 (2.94%) XML
5 1 (1.47%) Ajax
5 1 (1.47%) MFC
5 1 (1.47%) Nightwatchjs
Miscellaneous
1 19 (27.94%) Analytical Skills
2 6 (8.82%) Social Media
3 4 (5.88%) Digital Media
3 4 (5.88%) Handset
3 4 (5.88%) User Experience
4 3 (4.41%) Computer Science
4 3 (4.41%) New Media
5 2 (2.94%) Credit Risk
5 2 (2.94%) Video on Demand
6 1 (1.47%) BBC
6 1 (1.47%) Interactive TV
6 1 (1.47%) Marketing Technology
6 1 (1.47%) Minimum Viable Product
6 1 (1.47%) Mobile App
6 1 (1.47%) Over-the-Top Content
6 1 (1.47%) Self-Motivation
6 1 (1.47%) Video\Live Streaming
Processes & Methodologies
1 68 (100.00%) Analytics
2 19 (27.94%) Web Analytics
3 14 (20.59%) E-Commerce
4 13 (19.12%) Digital Marketing
5 11 (16.18%) Project Management
6 10 (14.71%) SEO
6 10 (14.71%) Tag Management
7 9 (13.24%) Agile Software Development
8 8 (11.76%) A/B Testing
9 7 (10.29%) Business Intelligence
9 7 (10.29%) Translating Business Requirements
10 6 (8.82%) Data Analysis
10 6 (8.82%) Data Analytics
10 6 (8.82%) Decision-Making
10 6 (8.82%) Migration
10 6 (8.82%) Problem-Solving
10 6 (8.82%) Stakeholder Management
11 5 (7.35%) Actionable Insight
11 5 (7.35%) Test Automation
12 4 (5.88%) Pay per click
Programming Languages
1 20 (29.41%) JavaScript
1 20 (29.41%) SQL
2 3 (4.41%) R
3 2 (2.94%) Python
Qualifications
1 9 (13.24%) Degree
2 1 (1.47%) Numerate Degree
Quality Assurance & Compliance
1 6 (8.82%) QA
2 3 (4.41%) Data Quality
System Software
1 1 (1.47%) Docker
Systems Management
1 1 (1.47%) Ansible
1 1 (1.47%) Kubernetes
1 1 (1.47%) Opscode Chef
1 1 (1.47%) Puppet
1 1 (1.47%) Terraform
Vendors
1 38 (55.88%) Google
2 27 (39.71%) Adobe
3 12 (17.65%) Tealium
4 7 (10.29%) Optimizely
5 6 (8.82%) Tableau
6 4 (5.88%) Crazy Egg
6 4 (5.88%) Hotjar
7 3 (4.41%) Alteryx
7 3 (4.41%) Microsoft
7 3 (4.41%) MicroStrategy
8 2 (2.94%) ClickTale
8 2 (2.94%) Facebook
8 2 (2.94%) Maxymiser
9 1 (1.47%) Apple
9 1 (1.47%) Crimson Hexagon
9 1 (1.47%) Databricks
9 1 (1.47%) Omniture
9 1 (1.47%) Samsung
9 1 (1.47%) SAP
9 1 (1.47%) Twitter