Google Analytics Analyst
UK
The median Google Analytics Analyst salary in the UK is £53,750 per year, according to job vacancies posted during the 6 months leading to 31 May 2025.
The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 31 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 700 | 906 | 957 |
| Rank change year-on-year | +206 | +51 | +294 |
| Permanent jobs requiring a Google Analytics Analyst | 2 | 1 | 11 |
| As % of all permanent jobs advertised in the UK | 0.004% | 0.001% | 0.011% |
| As % of the Job Titles category | 0.004% | 0.001% | 0.013% |
| Number of salaries quoted | 2 | 1 | 11 |
| 10th Percentile | £51,625 | - | £37,500 |
| 25th Percentile | £52,188 | - | £40,000 |
| Median annual salary (50th Percentile) | £53,750 | £70,000 | £52,500 |
| Median % change year-on-year | -23.21% | +33.33% | +50.00% |
| 75th Percentile | £54,688 | - | £62,500 |
| 90th Percentile | £54,875 | - | £65,000 |
| UK excluding London median annual salary | £53,750 | - | £60,000 |
| % change year-on-year | - | - | +71.43% |
All Permanent IT Job Vacancies
UK
For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.
| Permanent vacancies in the UK with a recognized job title | 50,444 | 98,297 | 87,491 |
| % of permanent jobs with a recognized job title | 90.33% | 94.81% | 91.34% |
| Number of salaries quoted | 26,384 | 69,991 | 55,965 |
| 10th Percentile | £28,750 | £28,500 | £32,500 |
| 25th Percentile | £40,748 | £38,500 | £45,000 |
| Median annual salary (50th Percentile) | £55,000 | £52,500 | £60,000 |
| Median % change year-on-year | +4.76% | -12.50% | - |
| 75th Percentile | £73,750 | £70,000 | £80,000 |
| 90th Percentile | £95,000 | £90,000 | £100,000 |
| UK excluding London median annual salary | £51,000 | £50,000 | £53,500 |
| % change year-on-year | +2.00% | -6.54% | +6.49% |
Google Analytics Analyst
Job Vacancy Trend
Job postings that featured Google Analytics Analyst in the job title as a proportion of all IT jobs advertised.
Google Analytics Analyst
Salary Trend
3-month moving average salary quoted in jobs citing Google Analytics Analyst.
Google Analytics Analyst
Top 5 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics Analyst within the UK over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +172 | 2 | £53,750 | -23.21% | |
| Work from Home | - | 2 | £53,750 | - | |
| UK excluding London | - | 2 | £53,750 | - | |
| Midlands | - | 2 | £53,750 | - | |
| West Midlands | - | 2 | £53,750 | - |
Google Analytics Analyst Skill Set
Top 18 Co-occurring Skills and Capabilities
For the 6 months to 31 May 2025, Google Analytics Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Google Analytics Analyst in the job title.
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Google Analytics Analyst Skill Set
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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