Web Analyst
UK
The median Web Analyst daily rate in the UK is £210, according to job vacancies posted in the 6 months leading up to 14 July 2025.
The table below provides contractor rate benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 14 Jul 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 539 | 569 | 681 |
| Rank change year-on-year | +30 | +112 | +144 |
| Contract jobs requiring a Web Analyst | 3 | 19 | 6 |
| As % of all contract jobs advertised in the UK | 0.009% | 0.044% | 0.011% |
| As % of the Job Titles category | 0.010% | 0.048% | 0.011% |
| Number of daily rates quoted | 2 | 17 | 4 |
| 10th Percentile | - | - | £466 |
| 25th Percentile | £205 | £400 | £472 |
| Median daily rate (50th Percentile) | £210 | £463 | £550 |
| Median % change year-on-year | -54.59% | -15.91% | +33.33% |
| 75th Percentile | £215 | £500 | £661 |
| 90th Percentile | - | £515 | £682 |
| UK excluding London median daily rate | - | £500 | £600 |
| % change year-on-year | - | -16.67% | +50.00% |
All Contract IT Job Vacancies
UK
For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.
| Contract vacancies in the UK with a recognized job title | 29,828 | 39,787 | 53,178 |
| % of contract IT jobs with a recognized job title | 91.83% | 93.04% | 94.54% |
| Number of daily rates quoted | 18,980 | 25,580 | 36,870 |
| 10th Percentile | £287 | £288 | £310 |
| 25th Percentile | £400 | £410 | £425 |
| Median daily rate (50th Percentile) | £500 | £525 | £538 |
| Median % change year-on-year | -4.76% | -2.33% | +0.47% |
| 75th Percentile | £625 | £638 | £650 |
| 90th Percentile | £738 | £750 | £750 |
| UK excluding London median daily rate | £475 | £495 | £500 |
| % change year-on-year | -4.04% | -1.00% | +2.56% |
| Number of hourly rates quoted | 1,387 | 2,721 | 1,576 |
| 10th Percentile | £13.75 | £13.00 | £14.25 |
| 25th Percentile | £17.31 | £17.00 | £19.00 |
| Median hourly rate | £26.50 | £40.00 | £42.50 |
| Median % change year-on-year | -33.75% | -5.88% | +65.50% |
| 75th Percentile | £55.37 | £63.41 | £65.00 |
| 90th Percentile | £73.75 | £73.75 | £77.22 |
| UK excluding London median hourly rate | £25.15 | £40.00 | £37.50 |
| % change year-on-year | -37.13% | +6.67% | +79.36% |
Web Analyst
Job Vacancy Trend
Job postings that featured Web Analyst in the job title as a proportion of all IT jobs advertised.
Web Analyst
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Web Analyst.
Web Analyst
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Web Analyst.
Web Analyst
Top 2 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analyst within the UK over the 6 months to 14 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| London | +22 | 2 | £210 | -58.00% | 9 |
| England | +17 | 2 | £210 | -58.00% | 12 |
Web Analyst Skill Set
Top 24 Co-occurring Skills and Capabilities
For the 6 months to 14 July 2025, Web Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Web Analyst in the job title.
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Web Analyst Skill Set
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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