Period
to 21 July 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 21 July 2018 with a comparison to the same period over the previous 2 years.

Advertising
England > West Midlands
6 months to
21 Jul 2018
Same period 2017 Same period 2016
Rank 92 185 209
Rank change year-on-year +93 +24 +9
Permanent jobs citing Advertising 283 153 148
As % of all permanent IT jobs advertised in the West Midlands 3.01% 1.51% 1.20%
As % of the General category 7.83% 4.03% 3.12%
Number of salaries quoted 257 148 132
West Midlands median annual salary £50,000 £40,000 £35,000
Median salary % change year-on-year +25.00% +14.29% +2.94%
10th Percentile £32,500 £22,500 £21,250
90th Percentile £75,000 £56,250 £55,000
England median annual salary £50,000 £45,000 £47,500
% change year-on-year +11.11% -5.26% +5.56%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 3,615 3,799 4,747
As % of all permanent IT jobs advertised in the West Midlands 38.44% 37.50% 38.35%
Number of salaries quoted 2,758 3,054 3,587
West Midlands median annual salary £42,500 £40,000 £40,500
Median salary % change year-on-year +6.25% -1.23% -4.71%
10th Percentile £25,750 £25,750 £23,750
90th Percentile £65,000 £60,000 £65,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -

Advertising
Job Vacancy Trend in the West Midlands

Job postings citing Advertising as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Advertising in the West Midlands

Advertising
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the West Midlands.

Salary trend for Advertising in the West Midlands

Advertising
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Advertising in the West Midlands over the 6 months to 21 July 2018.

Salary histogram for Advertising in the West Midlands

Advertising
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the West Midlands region over the 6 months to 21 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +59 142 £55,000 +37.50% 12
Coventry +9 31 £42,500 +13.33% 1
Staffordshire +13 18 £48,750 +21.88% 3
Warwickshire +29 15 £50,000 +29.03% 2
Worcestershire +25 9 £43,750 +60.55% 1
Wolverhampton -12 9 £41,250 +10.00% 2
Shropshire +24 8 £50,000 +25.00% 3
Solihull - 3 £45,000 - 1
Herefordshire - 1 £30,000 - 1
Advertising
England

For the 6 months to 21 July 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Advertising.

1 176 (62.19%) Microsoft
2 99 (34.98%) CRM
3 89 (31.45%) JavaScript
3 89 (31.45%) Dynamics CRM
4 83 (29.33%) SQL
5 66 (23.32%) C#
6 64 (22.61%) .NET
7 56 (19.79%) Dynamics 365
8 52 (18.37%) Finance
9 48 (16.96%) Agile Software Development
10 45 (15.90%) Java
11 43 (15.19%) SQL Server
12 42 (14.84%) ERP
13 39 (13.78%) HTML
14 33 (11.66%) CSS
15 32 (11.31%) MVC
16 31 (10.95%) PHP
16 31 (10.95%) Business Intelligence
17 30 (10.60%) Microsoft Azure
18 29 (10.25%) Web Development
19 25 (8.83%) SQL Server Reporting Services
19 25 (8.83%) Dynamics NAV
19 25 (8.83%) Marketing
19 25 (8.83%) Analytics
20 24 (8.48%) Spring
21 22 (7.77%) Sage
21 22 (7.77%) AngularJS
22 21 (7.42%) Dynamics AX
23 20 (7.07%) Retail
23 20 (7.07%) Power BI

Advertising
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (2.83%) WordPress
2 7 (2.47%) SharePoint
3 5 (1.77%) JBoss
4 3 (1.06%) Apache
4 3 (1.06%) Apache Solr
4 3 (1.06%) SharePoint 2013
5 2 (0.71%) Apache Spark
5 2 (0.71%) MS Exchange
5 2 (0.71%) nginx
5 2 (0.71%) SharePoint Server
5 2 (0.71%) Tomcat
6 1 (0.35%) CMS
6 1 (0.35%) Drupal
6 1 (0.35%) GlassFish
6 1 (0.35%) IIS
6 1 (0.35%) Joomla!
6 1 (0.35%) Umbraco
6 1 (0.35%) WebLogic
6 1 (0.35%) WebSphere
6 1 (0.35%) WildFly
Applications
1 3 (1.06%) Adobe Illustrator
1 3 (1.06%) Photoshop
2 2 (0.71%) Microsoft Office
3 1 (0.35%) Adobe Creative Suite
3 1 (0.35%) InDesign
3 1 (0.35%) InVision
3 1 (0.35%) Microsoft Excel
Business Applications
1 89 (31.45%) Dynamics CRM
2 25 (8.83%) Dynamics NAV
3 21 (7.42%) Dynamics AX
4 11 (3.89%) NetSuite
5 9 (3.18%) SAP Business One
6 6 (2.12%) Sage 200
6 6 (2.12%) Sage X3
7 2 (0.71%) Sage 500
8 1 (0.35%) Infor LN
8 1 (0.35%) Sage 1000
8 1 (0.35%) Sage 50
8 1 (0.35%) Sage CRM
8 1 (0.35%) Salesforce.com CRM
Cloud Services
1 56 (19.79%) Dynamics 365
2 30 (10.60%) Microsoft Azure
3 14 (4.95%) Azure Data Factory
4 4 (1.41%) Amazon AWS
4 4 (1.41%) Office 365
4 4 (1.41%) SaaS
5 3 (1.06%) AdWords
6 1 (0.35%) Adobe Creative Cloud
6 1 (0.35%) Google Analytics
6 1 (0.35%) IaaS
6 1 (0.35%) PaaS
6 1 (0.35%) Trello
Communications & Networking
1 5 (1.77%) Firewall
2 1 (0.35%) Internet
2 1 (0.35%) Intranet
2 1 (0.35%) NAS
2 1 (0.35%) SAN
2 1 (0.35%) Wi-Fi
Database & Business Intelligence
1 43 (15.19%) SQL Server
2 25 (8.83%) SQL Server Reporting Services
3 20 (7.07%) Power BI
4 19 (6.71%) Data Warehouse
4 19 (6.71%) MongoDB
5 17 (6.01%) MySQL
5 17 (6.01%) SQL Server Integration Services
6 16 (5.65%) SQL Server Analysis Services
7 15 (5.30%) Azure SQL Database
8 14 (4.95%) Data Lake
8 14 (4.95%) NoSQL
9 12 (4.24%) SQL Server 2012
10 11 (3.89%) Azure SQL Data Warehouse
10 11 (3.89%) Hadoop
10 11 (3.89%) HDInsight
10 11 (3.89%) SQL Server 2014
11 8 (2.83%) SQL Server 2016
12 7 (2.47%) RavenDB
13 5 (1.77%) Relational Database
13 5 (1.77%) Spotfire
Development Applications
1 10 (3.53%) Git (software)
1 10 (3.53%) Jenkins
2 9 (3.18%) Cucumber
3 5 (1.77%) JUnit
4 4 (1.41%) JIRA
4 4 (1.41%) Visual Studio
5 3 (1.06%) Maven
5 3 (1.06%) Subversion
6 2 (0.71%) Gradle
6 2 (0.71%) Mockito
6 2 (0.71%) MSTest
6 2 (0.71%) NUnit
6 2 (0.71%) SpecFlow
6 2 (0.71%) Team Foundation Server
7 1 (0.35%) git-flow
7 1 (0.35%) LoadUI
7 1 (0.35%) Mercurial
7 1 (0.35%) Octopus Deploy
7 1 (0.35%) TeamCity
7 1 (0.35%) Vagrant
General
1 52 (18.37%) Finance
2 25 (8.83%) Marketing
3 20 (7.07%) Retail
4 14 (4.95%) Manufacturing
5 3 (1.06%) Local Government
6 1 (0.35%) Automotive
6 1 (0.35%) Back Office
6 1 (0.35%) Games
6 1 (0.35%) Legal
6 1 (0.35%) Telecoms
Job Titles
1 113 (39.93%) Developer
2 97 (34.28%) Consultant
3 52 (18.37%) CRM Consultant
4 47 (16.61%) Dynamics CRM Consultant
5 31 (10.95%) Microsoft Consultant
5 31 (10.95%) Microsoft CRM Consultant
6 26 (9.19%) Functional Consultant
6 26 (9.19%) Java Developer
7 24 (8.48%) CRM Developer
7 24 (8.48%) Dynamics CRM Developer
8 22 (7.77%) Microsoft Developer
9 16 (5.65%) .NET Developer
9 16 (5.65%) Architect
9 16 (5.65%) Senior Developer
10 15 (5.30%) Technical Consultant
11 13 (4.59%) Senior Java Developer
12 12 (4.24%) Solutions Architect
13 11 (3.89%) Analyst
13 11 (3.89%) Data Consultant
13 11 (3.89%) Data Warehouse Consultant
Libraries, Frameworks & Software Standards
1 64 (22.61%) .NET
2 39 (13.78%) HTML
3 33 (11.66%) CSS
4 24 (8.48%) Spring
5 22 (7.77%) AngularJS
6 16 (5.65%) ASP.NET
6 16 (5.65%) ASP.NET MVC
7 13 (4.59%) Hibernate
8 12 (4.24%) HTML5
8 12 (4.24%) WCF
9 10 (3.53%) CSS3
10 9 (3.18%) Spring MVC
10 9 (3.18%) Twitter Bootstrap
11 8 (2.83%) jQuery
12 7 (2.47%) ASP.NET MVC 5
12 7 (2.47%) ASP.NET Web API
13 6 (2.12%) React
14 5 (1.77%) Angular 2
14 5 (1.77%) J2EE
14 5 (1.77%) Laravel
Miscellaneous
1 15 (5.30%) Analytical Skills
2 13 (4.59%) Social Media
3 12 (4.24%) Driving Licence
4 11 (3.89%) Greenfield Project
5 9 (3.18%) Enterprise Software
6 6 (2.12%) Self-Motivation
7 5 (1.77%) Blog
8 4 (1.41%) User Experience
9 3 (1.06%) New Media
10 2 (0.71%) Graphic Design
10 2 (0.71%) Management Information System
10 2 (0.71%) Replication
10 2 (0.71%) Smartphone
10 2 (0.71%) Tandem
11 1 (0.35%) Computer Science
11 1 (0.35%) Data Centre
11 1 (0.35%) NHS
Operating Systems
1 11 (3.89%) Linux
2 5 (1.77%) Windows
3 3 (1.06%) Android
4 2 (0.71%) Apple iOS
4 2 (0.71%) Unix
5 1 (0.35%) Windows Server
Processes & Methodologies
1 99 (34.98%) CRM
2 48 (16.96%) Agile Software Development
3 42 (14.84%) ERP
4 32 (11.31%) MVC
5 31 (10.95%) Business Intelligence
6 29 (10.25%) Web Development
7 25 (8.83%) Analytics
8 15 (5.30%) DevOps
9 14 (4.95%) E-Commerce
10 13 (4.59%) Problem-Solving
11 12 (4.24%) Data Analytics
11 12 (4.24%) Presales
12 11 (3.89%) Web Application Development
13 10 (3.53%) Business Analysis
13 10 (3.53%) Microservices
13 10 (3.53%) Project Management
13 10 (3.53%) Scrum
14 9 (3.18%) Continuous Deployment
15 8 (2.83%) TDD
16 7 (2.47%) Logistics
Programming Languages
1 89 (31.45%) JavaScript
2 83 (29.33%) SQL
3 66 (23.32%) C#
4 45 (15.90%) Java
5 31 (10.95%) PHP
6 13 (4.59%) Java 8
7 11 (3.89%) Python
8 9 (3.18%) C
9 8 (2.83%) T-SQL
10 7 (2.47%) X++
11 5 (1.77%) TypeScript
12 3 (1.06%) Data Analysis Expressions (DAX)
12 3 (1.06%) Ruby
13 2 (0.71%) PowerShell
13 2 (0.71%) R
13 2 (0.71%) Scala
13 2 (0.71%) VB.NET
14 1 (0.35%) Bash Shell
14 1 (0.35%) PL/SQL
14 1 (0.35%) VBScript
Qualifications
1 10 (3.53%) CIMA
2 9 (3.18%) ACCA
3 8 (2.83%) Degree
4 5 (1.77%) SC Cleared
4 5 (1.77%) Security Cleared
5 4 (1.41%) CCNA
5 4 (1.41%) CCNP
5 4 (1.41%) Cisco Certification
5 4 (1.41%) Microsoft Certification
6 2 (0.71%) AAT
7 1 (0.35%) CCIE
7 1 (0.35%) DBS Check
7 1 (0.35%) ISTQB
7 1 (0.35%) ITIL Certification
Quality Assurance & Compliance
1 1 (0.35%) QA
1 1 (0.35%) SLA
System Software
1 11 (3.89%) HDFS
2 9 (3.18%) Docker
3 3 (1.06%) Active Directory
4 1 (0.35%) Hyper-V
Systems Management
1 5 (1.77%) Kubernetes
2 2 (0.71%) Terraform
3 1 (0.35%) Ansible
Vendors
1 176 (62.19%) Microsoft
2 22 (7.77%) Sage
3 15 (5.30%) Facebook
3 15 (5.30%) Oracle
4 14 (4.95%) Infor
4 14 (4.95%) SAP
5 12 (4.24%) Epicor
6 4 (1.41%) CheckPoint
6 4 (1.41%) Cisco
6 4 (1.41%) F5
6 4 (1.41%) JD Edwards
6 4 (1.41%) Nokia
6 4 (1.41%) Twitter
6 4 (1.41%) Veeam
6 4 (1.41%) VMware
6 4 (1.41%) Xero
7 3 (1.06%) Salesforce.com
8 2 (0.71%) Adobe
8 2 (0.71%) Google
8 2 (0.71%) HubSpot