Period
to 21 September 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 21 September 2018 with a comparison to the same period over the previous 2 years.

Advertising
England > West Midlands
6 months to
21 Sep 2018
Same period 2017 Same period 2016
Rank 115 154 192
Rank change year-on-year +39 +38 +25
Permanent jobs citing Advertising 224 191 170
As % of all permanent IT jobs advertised in the West Midlands 2.55% 1.91% 1.42%
As % of the General category 6.79% 5.04% 3.68%
Number of salaries quoted 201 182 165
West Midlands median annual salary £50,000 £39,000 £35,000
Median salary % change year-on-year +28.21% +11.43% +6.06%
10th Percentile £31,000 £27,500 £21,250
90th Percentile £73,750 £57,500 £55,000
England median annual salary £52,500 £45,000 £50,000
% change year-on-year +16.67% -10.00% +11.11%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 3,298 3,793 4,621
As % of all permanent IT jobs advertised in the West Midlands 37.53% 38.03% 38.63%
Number of salaries quoted 2,495 3,012 3,493
West Midlands median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - -5.88%
10th Percentile £25,000 £25,750 £24,000
90th Percentile £67,500 £63,750 £63,750
England median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% -

Advertising
Job Vacancy Trend in the West Midlands

Job postings citing Advertising as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Advertising in the West Midlands

Advertising
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the West Midlands.

Salary trend for Advertising in the West Midlands

Advertising
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Advertising in the West Midlands over the 6 months to 21 September 2018.

Salary histogram for Advertising in the West Midlands

Advertising
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the West Midlands region over the 6 months to 21 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +22 104 £53,250 +28.31% 60
Warwickshire +43 19 £50,000 +25.00% 12
Coventry 0 18 £42,500 +11.84% 12
Staffordshire +21 15 £37,500 -11.76% 3
Shropshire +22 9 £47,500 +18.75% 6
Worcestershire +10 8 £48,750 +50.00% 1
Wolverhampton -1 7 £40,000 +14.29%
Solihull +3 3 £52,500 +27.27% 2
Advertising
England

For the 6 months to 21 September 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Advertising.

1 129 (57.59%) Microsoft
2 79 (35.27%) SQL
3 71 (31.70%) CRM
4 63 (28.13%) JavaScript
5 59 (26.34%) Dynamics CRM
6 45 (20.09%) Finance
7 44 (19.64%) .NET
8 43 (19.20%) ERP
9 42 (18.75%) C#
10 41 (18.30%) SQL Server
10 41 (18.30%) Dynamics 365
11 40 (17.86%) Java
11 40 (17.86%) Agile Software Development
12 34 (15.18%) Business Intelligence
13 29 (12.95%) Microsoft Azure
14 28 (12.50%) HTML
15 27 (12.05%) MVC
16 26 (11.61%) CSS
16 26 (11.61%) SQL Server Reporting Services
17 25 (11.16%) PHP
18 23 (10.27%) Sage
19 22 (9.82%) Dynamics NAV
19 22 (9.82%) Power BI
20 21 (9.38%) Web Development
21 20 (8.93%) Spring
21 20 (8.93%) Data Warehouse
22 19 (8.48%) SQL Server Integration Services
22 19 (8.48%) MongoDB
22 19 (8.48%) AngularJS
22 19 (8.48%) Analytics

Advertising
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (2.23%) JBoss
2 4 (1.79%) WordPress
3 3 (1.34%) SharePoint
4 2 (0.89%) Tomcat
5 1 (0.45%) Apache
5 1 (0.45%) CMS
5 1 (0.45%) Drupal
5 1 (0.45%) Elasticsearch
5 1 (0.45%) GlassFish
5 1 (0.45%) Joomla!
5 1 (0.45%) MS Exchange
5 1 (0.45%) WildFly
Applications
1 2 (0.89%) Microsoft Excel
2 1 (0.45%) Adobe Illustrator
2 1 (0.45%) InVision
2 1 (0.45%) Microsoft Office
2 1 (0.45%) Photoshop
Business Applications
1 59 (26.34%) Dynamics CRM
2 22 (9.82%) Dynamics NAV
3 14 (6.25%) Dynamics AX
4 12 (5.36%) NetSuite
5 9 (4.02%) SAP Business One
6 7 (3.13%) Sage 200
7 6 (2.68%) Sage X3
8 2 (0.89%) Infor LN
8 2 (0.89%) Sage 500
9 1 (0.45%) Infor M3
9 1 (0.45%) Sage 1000
9 1 (0.45%) Sage 50
9 1 (0.45%) Sage BI
9 1 (0.45%) Sage CRM
9 1 (0.45%) Salesforce.com CRM
Cloud Services
1 41 (18.30%) Dynamics 365
2 29 (12.95%) Microsoft Azure
3 13 (5.80%) Azure Data Factory
4 5 (2.23%) Amazon AWS
5 2 (0.89%) SaaS
6 1 (0.45%) AWS CloudFormation
6 1 (0.45%) IaaS
6 1 (0.45%) Office 365
6 1 (0.45%) PaaS
Communications & Networking
1 4 (1.79%) Firewall
2 1 (0.45%) Internet
2 1 (0.45%) Intranet
2 1 (0.45%) LAN
2 1 (0.45%) WAN
2 1 (0.45%) Wi-Fi
Database & Business Intelligence
1 41 (18.30%) SQL Server
2 26 (11.61%) SQL Server Reporting Services
3 22 (9.82%) Power BI
4 20 (8.93%) Data Warehouse
5 19 (8.48%) MongoDB
5 19 (8.48%) SQL Server Integration Services
6 18 (8.04%) SQL Server Analysis Services
7 17 (7.59%) MySQL
8 15 (6.70%) NoSQL
9 14 (6.25%) Azure SQL Database
10 13 (5.80%) Data Lake
11 11 (4.91%) SQL Server 2012
12 10 (4.46%) Azure SQL Data Warehouse
12 10 (4.46%) Hadoop
12 10 (4.46%) HDInsight
12 10 (4.46%) SQL Server 2014
13 9 (4.02%) SQL Server 2016
14 7 (3.13%) RavenDB
15 5 (2.23%) Spotfire
16 2 (0.89%) Big Data
Development Applications
1 11 (4.91%) Jenkins
2 10 (4.46%) Cucumber
3 5 (2.23%) JUnit
4 3 (1.34%) Visual Studio
5 2 (0.89%) Git (software)
5 2 (0.89%) Team Foundation Server
6 1 (0.45%) Eclipse
6 1 (0.45%) JIRA
6 1 (0.45%) JMeter
6 1 (0.45%) LoadRunner
6 1 (0.45%) LoadUI
6 1 (0.45%) Maven
6 1 (0.45%) Mercurial
6 1 (0.45%) MorphX
6 1 (0.45%) Selenium
6 1 (0.45%) Subversion
General
1 45 (20.09%) Finance
2 17 (7.59%) Marketing
3 12 (5.36%) Retail
4 10 (4.46%) Manufacturing
5 2 (0.89%) Games
6 1 (0.45%) Aerospace
6 1 (0.45%) Automotive
6 1 (0.45%) Back Office
6 1 (0.45%) Local Government
Job Titles
1 88 (39.29%) Developer
2 73 (32.59%) Consultant
3 34 (15.18%) CRM Consultant
4 31 (13.84%) Dynamics CRM Consultant
5 22 (9.82%) Java Developer
5 22 (9.82%) Microsoft Consultant
6 21 (9.38%) Microsoft CRM Consultant
7 17 (7.59%) Functional Consultant
8 15 (6.70%) Microsoft Developer
9 14 (6.25%) CRM Developer
9 14 (6.25%) Dynamics CRM Developer
10 13 (5.80%) Analyst
10 13 (5.80%) Senior Developer
11 12 (5.36%) .NET Developer
11 12 (5.36%) Senior Java Developer
12 11 (4.91%) Architect
12 11 (4.91%) Data Consultant
12 11 (4.91%) Data Warehouse Consultant
13 10 (4.46%) Dynamics NAV Consultant
14 9 (4.02%) Technical Consultant
Libraries, Frameworks & Software Standards
1 44 (19.64%) .NET
2 28 (12.50%) HTML
3 26 (11.61%) CSS
4 20 (8.93%) Spring
5 19 (8.48%) AngularJS
6 14 (6.25%) ASP.NET
6 14 (6.25%) ASP.NET MVC
7 12 (5.36%) Hibernate
8 10 (4.46%) Spring MVC
9 9 (4.02%) Twitter Bootstrap
10 8 (3.57%) jQuery
10 8 (3.57%) WCF
11 7 (3.13%) ASP.NET MVC 5
11 7 (3.13%) CSS3
11 7 (3.13%) HTML5
12 6 (2.68%) Web Services
12 6 (2.68%) XML
13 5 (2.23%) ASP.NET Web API
13 5 (2.23%) J2EE
14 4 (1.79%) .NET Core
Miscellaneous
1 12 (5.36%) Analytical Skills
2 11 (4.91%) Driving Licence
2 11 (4.91%) Social Media
3 9 (4.02%) Enterprise Software
4 6 (2.68%) Greenfield Project
4 6 (2.68%) Self-Motivation
5 4 (1.79%) User Experience
6 2 (0.89%) Computer Science
6 2 (0.89%) Smartphone
6 2 (0.89%) Tandem
7 1 (0.45%) Blog
7 1 (0.45%) Management Information System
7 1 (0.45%) New Media
7 1 (0.45%) Replication
Operating Systems
1 11 (4.91%) Linux
2 4 (1.79%) Windows
3 2 (0.89%) Android
3 2 (0.89%) Apple iOS
Processes & Methodologies
1 71 (31.70%) CRM
2 43 (19.20%) ERP
3 40 (17.86%) Agile Software Development
4 34 (15.18%) Business Intelligence
5 27 (12.05%) MVC
6 21 (9.38%) Web Development
7 19 (8.48%) Analytics
8 16 (7.14%) DevOps
9 13 (5.80%) E-Commerce
10 12 (5.36%) Project Management
11 11 (4.91%) Data Analytics
11 11 (4.91%) Web Application Development
12 10 (4.46%) Continuous Deployment
12 10 (4.46%) Microservices
12 10 (4.46%) Problem-Solving
13 9 (4.02%) Business Analysis
13 9 (4.02%) Presales
14 8 (3.57%) ETL
14 8 (3.57%) OO
14 8 (3.57%) Scrum
Programming Languages
1 79 (35.27%) SQL
2 63 (28.13%) JavaScript
3 42 (18.75%) C#
4 40 (17.86%) Java
5 25 (11.16%) PHP
6 16 (7.14%) Java 8
7 12 (5.36%) Python
8 8 (3.57%) T-SQL
9 6 (2.68%) C
9 6 (2.68%) X++
10 3 (1.34%) Data Analysis Expressions (DAX)
10 3 (1.34%) Ruby
11 2 (0.89%) R
11 2 (0.89%) TypeScript
12 1 (0.45%) Bash Shell
12 1 (0.45%) C++
12 1 (0.45%) Objective-C
12 1 (0.45%) Perl
12 1 (0.45%) PL/SQL
12 1 (0.45%) VB.NET
Qualifications
1 8 (3.57%) Degree
2 7 (3.13%) CIMA
3 6 (2.68%) ACCA
4 5 (2.23%) SC Cleared
4 5 (2.23%) Security Cleared
5 4 (1.79%) CCNA
5 4 (1.79%) CCNP
5 4 (1.79%) Cisco Certification
6 3 (1.34%) AAT
6 3 (1.34%) DBS Check
7 1 (0.45%) CCIE
7 1 (0.45%) ISTQB
7 1 (0.45%) Microsoft Certification
Quality Assurance & Compliance
1 1 (0.45%) QA
System Software
1 10 (4.46%) HDFS
2 6 (2.68%) Docker
3 1 (0.45%) Active Directory
Systems Management
1 4 (1.79%) Kubernetes
2 2 (0.89%) Ansible
2 2 (0.89%) Terraform
3 1 (0.45%) Opscode Chef
3 1 (0.45%) Puppet
Vendors
1 129 (57.59%) Microsoft
2 23 (10.27%) Sage
3 15 (6.70%) Infor
4 14 (6.25%) SAP
5 12 (5.36%) Epicor
6 10 (4.46%) Oracle
7 8 (3.57%) Facebook
8 4 (1.79%) CheckPoint
8 4 (1.79%) Cisco
8 4 (1.79%) F5
8 4 (1.79%) Nokia
8 4 (1.79%) Veeam
8 4 (1.79%) VMware
9 3 (1.34%) HubSpot
9 3 (1.34%) JD Edwards
9 3 (1.34%) Salesforce.com
10 2 (0.89%) Xero
11 1 (0.45%) Tableau
11 1 (0.45%) Twitter
11 1 (0.45%) Xamarin