Period
to 5 July 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 5 July 2020 with a comparison to the same period over the previous 2 years.

Advertising
England > West Midlands
6 months to
5 Jul 2020
Same period 2019 Same period 2018
Rank 164 241 81
Rank change year-on-year +77 -160 +96
Permanent jobs citing Advertising 34 51 345
As % of all permanent jobs advertised in the West Midlands 0.85% 0.64% 3.56%
As % of the General category 2.53% 1.73% 8.51%
Number of salaries quoted 27 56 415
Median annual salary £47,500 £45,000 £50,000
Median salary % change year-on-year +5.56% -10.00% +25.00%
10th Percentile £35,300 £22,500 £32,500
90th Percentile £66,750 £72,500 £75,000
England median annual salary £60,000 £55,000 £50,000
% change year-on-year +9.09% +10.00% +5.26%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 1,342 2,955 4,053
As % of all permanent IT jobs advertised in the West Midlands 33.37% 37.00% 41.78%
Number of salaries quoted 1,033 2,140 3,001
Median annual salary £47,500 £45,000 £42,500
Median salary % change year-on-year +5.56% +5.88% +6.25%
10th Percentile £30,000 £26,250 £26,000
90th Percentile £73,750 £68,750 £67,500
England median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% +5.00%

Advertising
Job Vacancy Trend in the West Midlands

Job postings citing Advertising as a proportion of all IT jobs advertised in the West Midlands.

Job vacancy trend for Advertising in the West Midlands

Advertising
Salary Trend in the West Midlands

3-month moving average salary quoted in jobs citing Advertising in the West Midlands.

Salary trend for Advertising in the West Midlands

Advertising
Salary Histogram in the West Midlands

Salary distribution for jobs citing Advertising in the West Midlands over the 6 months to 5 July 2020.

Salary histogram for Advertising in the West Midlands

Advertising
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the West Midlands region over the 6 months to 5 July 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Worcestershire +34 8 £47,500 +35.71% 1
Birmingham +46 6 £45,000 - 9
Warwickshire +23 5 £42,500 -15.00% 1
Staffordshire +19 5 £28,625 -21.03%
Coventry - 3 £42,500 - 2
Herefordshire - 1 £42,500 -
Advertising
England

For the 6 months to 5 July 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Advertising.

1 11 (32.35%) Windows
1 11 (32.35%) Linux
2 9 (26.47%) SQL
3 7 (20.59%) Java
3 7 (20.59%) Electronics
3 7 (20.59%) Software Engineering
4 6 (17.65%) Digital Forensics
4 6 (17.65%) Network Architecture
4 6 (17.65%) Mac OS
4 6 (17.65%) C++
4 6 (17.65%) Cybersecurity
5 5 (14.71%) C
5 5 (14.71%) Spring
6 4 (11.76%) Maven
6 4 (11.76%) Git (software)
6 4 (11.76%) Test Automation
6 4 (11.76%) Azure
6 4 (11.76%) Java EE
6 4 (11.76%) HTML
6 4 (11.76%) EJB
6 4 (11.76%) Unix
6 4 (11.76%) Python
6 4 (11.76%) Embedded C
6 4 (11.76%) SIEM
7 3 (8.82%) Windows Server
7 3 (8.82%) Office 365
7 3 (8.82%) Analytics
7 3 (8.82%) Docker
7 3 (8.82%) Microsoft
7 3 (8.82%) C#

Advertising
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.88%) MS Exchange
Applications
1 1 (2.94%) Simulink
Business Applications
1 1 (2.94%) Dynamics CRM
1 1 (2.94%) Oracle EBS
Cloud Services
1 4 (11.76%) Azure
2 3 (8.82%) AWS
2 3 (8.82%) Office 365
3 1 (2.94%) Azure Active Directory
3 1 (2.94%) Google Analytics
3 1 (2.94%) Power Platform
Communications & Networking
1 2 (5.88%) Internet
1 2 (5.88%) SMS
1 2 (5.88%) TCP/IP
1 2 (5.88%) Unified Communications
Database & Business Intelligence
1 2 (5.88%) Big Data
1 2 (5.88%) MySQL
2 1 (2.94%) Oracle Reports
2 1 (2.94%) PostgreSQL
2 1 (2.94%) Power BI
2 1 (2.94%) SQL Server
2 1 (2.94%) SQL Server Reporting Services
Development Applications
1 4 (11.76%) Git (software)
1 4 (11.76%) Maven
2 3 (8.82%) Subversion
3 2 (5.88%) Visual Studio
4 1 (2.94%) Jenkins
General
1 7 (20.59%) Electronics
2 3 (8.82%) Automotive
3 2 (5.88%) Marketing
3 2 (5.88%) Telecoms
4 1 (2.94%) Finance
4 1 (2.94%) Legal
4 1 (2.94%) Retail
Job Titles
1 7 (20.59%) Software Engineer
2 4 (11.76%) Embedded Engineer
2 4 (11.76%) Embedded Software Engineer
3 3 (8.82%) Delivery Manager
3 3 (8.82%) Developer
4 2 (5.88%) C++ Developer
4 2 (5.88%) C++ Software Developer
4 2 (5.88%) Infrastructure Engineer
4 2 (5.88%) IT Manager
4 2 (5.88%) Python Developer
4 2 (5.88%) Security Specialist
4 2 (5.88%) Senior C++ Developer
4 2 (5.88%) Senior Developer
4 2 (5.88%) Senior Python Developer
4 2 (5.88%) Senior Software Developer
4 2 (5.88%) Service Delivery Manager
4 2 (5.88%) Service Manager
4 2 (5.88%) Software Developer
4 2 (5.88%) Technical Leader
4 2 (5.88%) Test Engineer
Libraries, Frameworks & Software Standards
1 5 (14.71%) Spring
2 4 (11.76%) EJB
2 4 (11.76%) HTML
2 4 (11.76%) Java EE
3 2 (5.88%) Django
3 2 (5.88%) LAMP
3 2 (5.88%) REST
4 1 (2.94%) Hibernate
4 1 (2.94%) PostGIS
4 1 (2.94%) Spring Boot
Miscellaneous
1 2 (5.88%) Analytical Skills
1 2 (5.88%) Cyberthreat
1 2 (5.88%) Greenfield Project
1 2 (5.88%) User Experience
2 1 (2.94%) iPad
2 1 (2.94%) Social Media
Operating Systems
1 11 (32.35%) Linux
1 11 (32.35%) Windows
2 6 (17.65%) Mac OS
3 4 (11.76%) Unix
4 3 (8.82%) Windows Server
5 2 (5.88%) CentOS
5 2 (5.88%) Red Hat Enterprise Linux
6 1 (2.94%) SafeRTOS
6 1 (2.94%) VxWorks
6 1 (2.94%) Windows Server 2012
6 1 (2.94%) Windows Server 2016
Processes & Methodologies
1 7 (20.59%) Software Engineering
2 6 (17.65%) Cybersecurity
2 6 (17.65%) Digital Forensics
2 6 (17.65%) Network Architecture
3 4 (11.76%) SIEM
3 4 (11.76%) Test Automation
4 3 (8.82%) Analytics
5 2 (5.88%) Configuration Management
5 2 (5.88%) Incident Management
5 2 (5.88%) Infrastructure as Code
5 2 (5.88%) Infrastructure Engineering
5 2 (5.88%) Load Testing
5 2 (5.88%) Logistics
5 2 (5.88%) Mentoring
5 2 (5.88%) Proactive Monitoring
5 2 (5.88%) Problem Management
5 2 (5.88%) SDLC
5 2 (5.88%) Secure Coding
5 2 (5.88%) Stakeholder Management
5 2 (5.88%) Web Application Development
Programming Languages
1 9 (26.47%) SQL
2 7 (20.59%) Java
3 6 (17.65%) C++
4 5 (14.71%) C
5 4 (11.76%) Embedded C
5 4 (11.76%) Python
6 3 (8.82%) C#
6 3 (8.82%) PowerShell
7 2 (5.88%) JavaScript
7 2 (5.88%) PHP
8 1 (2.94%) Embedded C++
8 1 (2.94%) Java 8
8 1 (2.94%) T-SQL
Qualifications
1 3 (8.82%) Degree
2 2 (5.88%) Security Cleared
3 1 (2.94%) APMP
Quality Assurance & Compliance
1 2 (5.88%) MISRA
2 1 (2.94%) ISO/IEC 27001
2 1 (2.94%) MISRA C
System Software
1 3 (8.82%) Docker
2 2 (5.88%) Active Directory
3 1 (2.94%) Firmware
3 1 (2.94%) VMware Infrastructure
3 1 (2.94%) vSphere
Systems Management
1 2 (5.88%) SCOM
2 1 (2.94%) Computer Incident Response Team
2 1 (2.94%) CSIRT
2 1 (2.94%) SCCM
2 1 (2.94%) vCenter Server
Vendors
1 3 (8.82%) Microsoft
2 2 (5.88%) Cisco
2 2 (5.88%) VMware
3 1 (2.94%) AlienVault
3 1 (2.94%) Citrix
3 1 (2.94%) EMC
3 1 (2.94%) Google
3 1 (2.94%) Intel
3 1 (2.94%) Oracle