Period
to 17 June 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 17 June 2019 with a comparison to the same period over the previous 2 years.

Advertising
England > West Midlands
6 months to
17 Jun 2019
Same period 2018 Same period 2017
Rank 224 78 188
Rank change year-on-year -146 +110 +53
Permanent jobs citing Advertising 52 336 137
As % of all permanent IT jobs advertised in the West Midlands 0.67% 3.57% 1.40%
As % of the General category 2.05% 9.43% 3.73%
Number of salaries quoted 41 296 130
West Midlands median annual salary £37,500 £47,500 £37,500
Median salary % change year-on-year -21.05% +26.67% +15.38%
10th Percentile £22,500 £32,000 £22,500
90th Percentile £72,500 £73,750 £57,625
England median annual salary £55,000 £50,000 £47,500
% change year-on-year +10.00% +5.26% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 2,540 3,563 3,674
As % of all permanent IT jobs advertised in the West Midlands 32.78% 37.90% 37.55%
Number of salaries quoted 1,838 2,694 2,915
West Midlands median annual salary £44,621 £42,500 £40,000
Median salary % change year-on-year +4.99% +6.25% -4.76%
10th Percentile £26,250 £26,000 £25,750
90th Percentile £68,750 £65,000 £60,000
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Advertising
Job Vacancy Trend in the West Midlands

Job postings citing Advertising as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Advertising in the West Midlands

Advertising
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the West Midlands.

Salary trend for Advertising in the West Midlands

Advertising
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Advertising in the West Midlands over the 6 months to 17 June 2019.

Salary histogram for Advertising in the West Midlands

Advertising
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the West Midlands region over the 6 months to 17 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -91 17 £45,000 -14.29% 11
Warwickshire +5 16 £50,000 +5.26% 5
Worcestershire -12 8 £35,000 -12.50% 3
Dudley - 5 £25,000 -
Staffordshire -8 2 £36,250 -3.33%
Sutton Coldfield - 2 £30,000 -
Wolverhampton +11 1 - - 2
Advertising
England

For the 6 months to 17 June 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Advertising.

1 15 (28.85%) Agile Software Development
2 14 (26.92%) Marketing
3 13 (25.00%) Degree
4 12 (23.08%) Security Cleared
5 11 (21.15%) CRM
5 11 (21.15%) Digital Marketing
6 10 (19.23%) JavaScript
6 10 (19.23%) Stakeholder Management
6 10 (19.23%) Social Media
7 9 (17.31%) SDLC
7 9 (17.31%) Finance
7 9 (17.31%) HTML
7 9 (17.31%) .NET
7 9 (17.31%) SQL Server
8 8 (15.38%) CSS
8 8 (15.38%) PRINCE2
8 8 (15.38%) C#
8 8 (15.38%) PMP
8 8 (15.38%) PMI Certification
8 8 (15.38%) APMG
8 8 (15.38%) DV Cleared
8 8 (15.38%) APMP
8 8 (15.38%) Facebook
9 7 (13.46%) Twitter
9 7 (13.46%) User Experience
9 7 (13.46%) Retail
9 7 (13.46%) CCTV
9 7 (13.46%) SQL
9 7 (13.46%) Wireless
10 6 (11.54%) Scrum

Advertising
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (5.77%) WordPress
2 2 (3.85%) CMS
3 1 (1.92%) Apache
Applications
1 2 (3.85%) Adobe Creative Suite
1 2 (3.85%) Adobe Illustrator
1 2 (3.85%) Microsoft Excel
1 2 (3.85%) Photoshop
2 1 (1.92%) Spreadsheet
Business Applications
1 5 (9.62%) Sage CRM
2 1 (1.92%) Dynamics CRM
Cloud Services
1 5 (9.62%) Amazon AWS
1 5 (9.62%) Microsoft Azure
2 2 (3.85%) SaaS
3 1 (1.92%) AdWords
3 1 (1.92%) Google Analytics
3 1 (1.92%) Google Cloud Platform
Communications & Networking
1 7 (13.46%) Wireless
2 1 (1.92%) Wi-Fi
Database & Business Intelligence
1 9 (17.31%) SQL Server
2 1 (1.92%) Data Warehouse
2 1 (1.92%) MySQL
2 1 (1.92%) NoSQL
2 1 (1.92%) SQLite
Development Applications
1 2 (3.85%) Axure RP
General
1 14 (26.92%) Marketing
2 9 (17.31%) Finance
3 7 (13.46%) Retail
4 4 (7.69%) Telecoms
5 1 (1.92%) Back Office
5 1 (1.92%) German Language
5 1 (1.92%) Local Government
5 1 (1.92%) Publishing
Job Titles
1 12 (23.08%) Developer
2 8 (15.38%) .NET Developer
2 8 (15.38%) Delivery Manager
3 7 (13.46%) Digital Executive
3 7 (13.46%) Digital Marketing Executive
3 7 (13.46%) Marketing Executive
4 6 (11.54%) C# .NET Developer
4 6 (11.54%) C# Developer
5 5 (9.62%) ASP.NET Developer
5 5 (9.62%) C# ASP.NET Developer
6 4 (7.69%) Project Engineer
7 2 (3.85%) Consultant
7 2 (3.85%) Designer
7 2 (3.85%) Engineering Manager
7 2 (3.85%) Front End Developer (Client-Side Developer)
7 2 (3.85%) Infrastructure Engineer
7 2 (3.85%) IT Manager
7 2 (3.85%) Software Developer
7 2 (3.85%) Systems Engineer
7 2 (3.85%) UX Designer
Libraries, Frameworks & Software Standards
1 9 (17.31%) .NET
1 9 (17.31%) HTML
2 8 (15.38%) CSS
3 5 (9.62%) ASP.NET
3 5 (9.62%) jQuery
4 3 (5.77%) CSS3
4 3 (5.77%) Sass
5 2 (3.85%) LAMP
5 2 (3.85%) LESS
5 2 (3.85%) WCF
6 1 (1.92%) .NET Framework
6 1 (1.92%) Angular 2
6 1 (1.92%) AngularJS
6 1 (1.92%) Entity Framework
6 1 (1.92%) HTML5
6 1 (1.92%) KnockoutJS
6 1 (1.92%) LINQ
6 1 (1.92%) Spring
6 1 (1.92%) Twitter Bootstrap
6 1 (1.92%) Vue.js
Miscellaneous
1 10 (19.23%) Social Media
2 7 (13.46%) CCTV
2 7 (13.46%) User Experience
3 5 (9.62%) Blog
4 4 (7.69%) SCADA
5 3 (5.77%) Graphic Design
6 2 (3.85%) New Media
6 2 (3.85%) Self-Motivation
6 2 (3.85%) Social Network
7 1 (1.92%) Driving Licence
7 1 (1.92%) Mobile App
7 1 (1.92%) NHS
Operating Systems
1 3 (5.77%) Windows
2 2 (3.85%) Android
2 2 (3.85%) Apple iOS
2 2 (3.85%) Windows Server
3 1 (1.92%) Linux
3 1 (1.92%) Windows 10
Processes & Methodologies
1 15 (28.85%) Agile Software Development
2 11 (21.15%) CRM
2 11 (21.15%) Digital Marketing
3 10 (19.23%) Stakeholder Management
4 9 (17.31%) SDLC
5 8 (15.38%) PRINCE2
6 6 (11.54%) Email Marketing
6 6 (11.54%) Pay per click
6 6 (11.54%) Scrum
6 6 (11.54%) Time Management
7 5 (9.62%) Customer Engagement
8 4 (7.69%) Front End Development
9 3 (5.77%) Web Development
10 2 (3.85%) Business Analysis
10 2 (3.85%) Computer Science
10 2 (3.85%) Information Assurance
10 2 (3.85%) MVC
10 2 (3.85%) Project Management
10 2 (3.85%) Test Automation
10 2 (3.85%) Workflow
Programming Languages
1 10 (19.23%) JavaScript
2 8 (15.38%) C#
3 7 (13.46%) SQL
4 2 (3.85%) Java
5 1 (1.92%) Go
5 1 (1.92%) Java 8
5 1 (1.92%) Objective-C
5 1 (1.92%) PHP
5 1 (1.92%) Python
Qualifications
1 13 (25.00%) Degree
2 12 (23.08%) Security Cleared
3 8 (15.38%) APMG
3 8 (15.38%) APMP
3 8 (15.38%) DV Cleared
3 8 (15.38%) PMI Certification
3 8 (15.38%) PMP
4 3 (5.77%) SC Cleared
5 2 (3.85%) Computer Science Degree
5 2 (3.85%) HND
6 1 (1.92%) CCNA
6 1 (1.92%) CCNP
6 1 (1.92%) Cisco Certification
6 1 (1.92%) ITIL Certification
Quality Assurance & Compliance
1 2 (3.85%) ISO/IEC 27001
2 1 (1.92%) GDPR
2 1 (1.92%) ISO 9001
2 1 (1.92%) SLA
System Software
1 2 (3.85%) VMware Infrastructure
2 1 (1.92%) Active Directory
2 1 (1.92%) Microsoft App-V
Systems Management
1 1 (1.92%) SCCM
Vendors
1 8 (15.38%) Facebook
2 7 (13.46%) Twitter
3 5 (9.62%) Cisco
3 5 (9.62%) Sage
4 4 (7.69%) Adobe
4 4 (7.69%) Juniper
4 4 (7.69%) Microsoft
5 3 (5.77%) Google
6 2 (3.85%) VMware
7 1 (1.92%) Blue Prism
7 1 (1.92%) Motorola
7 1 (1.92%) Pardot
7 1 (1.92%) Salesforce.com