Advertising Job Trends in the West Midlands

Advertising
England > West Midlands

The table below looks at the prevalence of the term Advertising in permanent job vacancies in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that cited Advertising over the 6 months leading up to 5 October 2026, comparing them to the same period in the previous two years.

6 months to
5 Oct 2026
Same period 2025 Same period 2024
Rank 172 154 184
Rank change year-on-year -18 +30 -8
Permanent jobs citing Advertising 39 21 32
As % of all permanent jobs in the West Midlands 0.43% 0.64% 0.56%
As % of the General category 0.98% 1.00% 0.96%
Number of salaries quoted 36 17 14
10th Percentile £31,250 £28,500 £32,500
25th Percentile £40,188 £29,750 £34,688
Median annual salary (50th Percentile) £55,000 £50,000 £42,500
Median % change year-on-year +10.00% +17.65% -29.17%
75th Percentile £70,000 £70,000 £60,938
90th Percentile £76,875 £71,250 £71,000
England median annual salary £45,750 £45,000 £57,250
% change year-on-year +1.67% -21.40% -0.43%

All General Skills
West Midlands

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in the West Midlands.

Permanent vacancies with a requirement for general skills 3,992 2,097 3,319
As % of all permanent jobs advertised in the West Midlands 44.33% 64.17% 57.63%
Number of salaries quoted 2,650 1,243 1,416
10th Percentile £30,000 £27,750 £29,500
25th Percentile £36,250 £32,500 £37,303
Median annual salary (50th Percentile) £49,565 £47,500 £51,500
Median % change year-on-year +4.35% -7.77% +3.00%
75th Percentile £63,750 £67,500 £65,000
90th Percentile £80,000 £77,500 £80,000
England median annual salary £55,000 £55,000 £57,560
% change year-on-year - -4.45% -4.07%

Advertising
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Advertising relative to all permanent IT jobs advertised in the West Midlands.

Advertising job vacancy trend in the West Midlands

Advertising
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Advertising.

Salary distribution trend for jobs in the West Midlands citing Advertising

Advertising
Salary Histogram in the West Midlands

Salary distribution for jobs citing Advertising in the West Midlands over the 6 months to 5 October 2026.

Salary histogram for Advertising in the West Midlands

Advertising
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the West Midlands region over the 6 months to 5 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Birmingham -23 17 £65,000 -3.70% 11
Staffordshire +5 7 £50,000 - 5
Worcestershire -21 7 £55,000 +89.66% 10
Warwickshire -20 4 £32,500 -50.00% 2
Coventry - 3 £56,000 - 3
Advertising
England

Advertising
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (5.13%) Microsoft Exchange
1 2 (5.13%) SharePoint
Applications
1 4 (10.26%) Microsoft Office
2 3 (7.69%) Microsoft Excel
3 1 (2.56%) AutoCAD
3 1 (2.56%) EPLAN
Cloud Services
1 10 (25.64%) SaaS
2 9 (23.08%) Azure
3 5 (12.82%) Azure DevOps
3 5 (12.82%) Google Ads
3 5 (12.82%) Microsoft Advertising
4 4 (10.26%) Azure AI
4 4 (10.26%) GCP
4 4 (10.26%) GitHub
4 4 (10.26%) GitHub Copilot
4 4 (10.26%) Google Analytics
5 2 (5.13%) Entra ID
5 2 (5.13%) Microsoft 365
5 2 (5.13%) OneDrive
6 1 (2.56%) Meta Ads
Communications & Networking
1 4 (10.26%) Ethernet
2 3 (7.69%) Internet
3 2 (5.13%) DHCP
3 2 (5.13%) DNS
3 2 (5.13%) TCP/IP
3 2 (5.13%) VPN
3 2 (5.13%) Wi-Fi
Database & Business Intelligence
1 9 (23.08%) Azure SQL Database
1 9 (23.08%) MongoDB
General
1 19 (48.72%) Marketing
2 17 (43.59%) Social Skills
3 12 (30.77%) Automotive
4 6 (15.38%) Manufacturing
5 5 (12.82%) Aerospace
5 5 (12.82%) Finance
6 4 (10.26%) Inclusion and Diversity
7 3 (7.69%) Organisational Skills
8 1 (2.56%) Analytical Skills
8 1 (2.56%) Financial Institution
8 1 (2.56%) Legal
8 1 (2.56%) Public Sector
8 1 (2.56%) Telecoms
Job Titles
1 9 (23.08%) .NET Developer
1 9 (23.08%) Developer
2 6 (15.38%) Product Owner
3 4 (10.26%) Administrator
3 4 (10.26%) Lead
3 4 (10.26%) Marketing Manager
3 4 (10.26%) Software Engineer
4 3 (7.69%) Digital Marketing Manager
4 3 (7.69%) E-Commerce Administrator
4 3 (7.69%) Trainee
5 2 (5.13%) 2nd Line Engineer
5 2 (5.13%) 2nd Line Support
5 2 (5.13%) 2nd Line Support Engineer
5 2 (5.13%) Design Engineer
5 2 (5.13%) IT Engineer
5 2 (5.13%) IT Support
5 2 (5.13%) IT Support Engineer
5 2 (5.13%) Support Engineer
6 1 (2.56%) Business Development Manager
6 1 (2.56%) Electronics Engineer
Libraries, Frameworks & Software Standards
1 9 (23.08%) .NET
1 9 (23.08%) .NET Core
1 9 (23.08%) ASP.NET
1 9 (23.08%) ASP.NET Core
1 9 (23.08%) CSS
1 9 (23.08%) HTML
2 5 (12.82%) Entity Framework
2 5 (12.82%) LINQ
3 4 (10.26%) Blazor
3 4 (10.26%) ML.NET
Miscellaneous
1 6 (15.38%) Product Ownership
1 6 (15.38%) Self-Motivation
2 5 (12.82%) Enterprise Software
2 5 (12.82%) Social Media
3 4 (10.26%) Cloud Native
3 4 (10.26%) Distributed Systems
3 4 (10.26%) Marketing Technology
3 4 (10.26%) Robotics
4 3 (7.69%) Management Information System
4 3 (7.69%) Photography
5 1 (2.56%) Analogue Electronics
5 1 (2.56%) Client/Server
5 1 (2.56%) Driving Licence
5 1 (2.56%) Industrial Internet of Things
5 1 (2.56%) NHS
5 1 (2.56%) Onboarding
Operating Systems
1 2 (5.13%) Windows
1 2 (5.13%) Windows 10
1 2 (5.13%) Windows Server
Processes & Methodologies
1 13 (33.33%) CI/CD
2 9 (23.08%) AI
2 9 (23.08%) Analytics
2 9 (23.08%) Full-Stack Development
3 8 (20.51%) E-Commerce
3 8 (20.51%) Software Engineering
4 7 (17.95%) Marketing Analytics
4 7 (17.95%) Pay per click
5 6 (15.38%) Customer Service
5 6 (15.38%) Incident Response
5 6 (15.38%) Proactive Monitoring
5 6 (15.38%) Roadmaps
5 6 (15.38%) SEO
6 5 (12.82%) Agile
6 5 (12.82%) Collaborative Culture
6 5 (12.82%) DevOps
6 5 (12.82%) Digital Marketing
6 5 (12.82%) Don't repeat yourself (DRY)
6 5 (12.82%) Product Vision
6 5 (12.82%) Video Advertising
Programming Languages
1 13 (33.33%) C#
2 9 (23.08%) SQL
3 5 (12.82%) C
4 4 (10.26%) Go
4 4 (10.26%) JavaScript
5 1 (2.56%) C++
Qualifications
1 3 (7.69%) Degree
2 1 (2.56%) HND
Quality Assurance & Compliance
1 4 (10.26%) IEC 61131
System Software
1 4 (10.26%) Docker
2 2 (5.13%) Active Directory
3 1 (2.56%) Embedded Firmware
3 1 (2.56%) Firmware
Systems Management
1 4 (10.26%) Kubernetes
Vendors
1 19 (48.72%) Microsoft
2 17 (43.59%) Facebook
3 8 (20.51%) Google
4 5 (12.82%) Instagram
4 5 (12.82%) YouTube
5 4 (10.26%) Allen-Bradley
5 4 (10.26%) Siemens
5 4 (10.26%) TikTok