Period
to 21 January 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 21 January 2019 with a comparison to the same period over the previous 2 years.

Advertising
England > West Midlands
6 months to
21 Jan 2019
Same period 2018 Same period 2017
Rank 197 73 161
Rank change year-on-year -124 +88 +86
Permanent jobs citing Advertising 82 360 178
As % of all permanent IT jobs advertised in the West Midlands 1.06% 3.71% 1.71%
As % of the General category 3.13% 9.98% 4.47%
Number of salaries quoted 52 308 163
West Midlands median annual salary £48,750 £38,250 £40,000
Median salary % change year-on-year +27.45% -4.38% +33.33%
10th Percentile £27,275 £27,500 £24,250
90th Percentile £64,750 £62,500 £58,750
England median annual salary £55,000 £47,500 £47,500
% change year-on-year +15.79% - +5.56%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 2,617 3,607 3,978
As % of all permanent IT jobs advertised in the West Midlands 33.87% 37.22% 38.15%
Number of salaries quoted 1,908 2,741 3,100
West Midlands median annual salary £45,000 £41,000 £42,500
Median salary % change year-on-year +9.76% -3.53% -
10th Percentile £25,500 £24,000 £26,000
90th Percentile £71,250 £66,250 £64,550
England median annual salary £55,000 £52,500 £51,500
% change year-on-year +4.76% +1.94% +3.00%

Advertising
Job Vacancy Trend in the West Midlands

Job postings citing Advertising as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Advertising in the West Midlands

Advertising
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the West Midlands.

Salary trend for Advertising in the West Midlands

Advertising
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Advertising in the West Midlands over the 6 months to 21 January 2019.

Salary histogram for Advertising in the West Midlands

Advertising
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the West Midlands region over the 6 months to 21 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -95 21 £54,000 +35.00% 30
Solihull +18 17 £48,750 -11.36% 4
Warwickshire +37 12 £50,000 +25.00% 9
Staffordshire -5 7 £39,125 -0.95% 2
Worcestershire -22 5 £27,500 -20.29%
Coventry -12 4 £60,000 +60.00% 2
Sutton Coldfield -12 3 £30,000 -14.29% 1
Shropshire -3 2 £40,000 +23.08% 6
Advertising
England

For the 6 months to 21 January 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Advertising.

1 30 (36.59%) Microsoft
2 19 (23.17%) SQL
3 17 (20.73%) Finance
4 16 (19.51%) ERP
5 15 (18.29%) HTML
6 13 (15.85%) JavaScript
6 13 (15.85%) Dynamics NAV
7 11 (13.41%) Agile Software Development
8 10 (12.20%) Stakeholder Management
8 10 (12.20%) CSS
9 9 (10.98%) SQL Server
9 9 (10.98%) Service Management
9 9 (10.98%) Marketing
9 9 (10.98%) Degree
10 8 (9.76%) HTML5
10 8 (9.76%) Driving Licence
10 8 (9.76%) ITIL
10 8 (9.76%) CRM
10 8 (9.76%) Business Intelligence
10 8 (9.76%) Problem-Solving
11 7 (8.54%) Sage
11 7 (8.54%) MySQL
11 7 (8.54%) Front End Development
11 7 (8.54%) CSS3
11 7 (8.54%) WordPress
12 6 (7.32%) Web Development
12 6 (7.32%) jQuery
12 6 (7.32%) Infor
12 6 (7.32%) Security Cleared
12 6 (7.32%) Analytical Skills

Advertising
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (8.54%) WordPress
2 3 (3.66%) CMS
2 3 (3.66%) MS Exchange
2 3 (3.66%) WebSphere
3 1 (1.22%) JBoss
3 1 (1.22%) SharePoint
Applications
1 3 (3.66%) Adobe Creative Suite
1 3 (3.66%) Microsoft Office
1 3 (3.66%) Photoshop
2 1 (1.22%) Microsoft Excel
Business Applications
1 13 (15.85%) Dynamics NAV
2 5 (6.10%) NetSuite
3 4 (4.88%) Dynamics CRM
4 3 (3.66%) Dynamics AX
5 2 (2.44%) Sage 200
5 2 (2.44%) SAP Business One
6 1 (1.22%) Infor LN
6 1 (1.22%) Infor M3
6 1 (1.22%) Sage BI
Cloud Services
1 5 (6.10%) Dynamics 365
2 4 (4.88%) Amazon AWS
3 2 (2.44%) Microsoft Azure
3 2 (2.44%) Office 365
4 1 (1.22%) AWS CloudFormation
Communications & Networking
1 3 (3.66%) Firewall
1 3 (3.66%) Internet
2 2 (2.44%) Wireless
3 1 (1.22%) Intranet
3 1 (1.22%) LAN
3 1 (1.22%) WAN
3 1 (1.22%) Wi-Fi
Database & Business Intelligence
1 9 (10.98%) SQL Server
2 7 (8.54%) MySQL
3 5 (6.10%) SQL Server Integration Services
3 5 (6.10%) SQL Server Reporting Services
4 4 (4.88%) Power BI
5 3 (3.66%) Data Warehouse
5 3 (3.66%) SQL Server Analysis Services
6 2 (2.44%) SQL Server 2016
7 1 (1.22%) MongoDB
7 1 (1.22%) NoSQL
7 1 (1.22%) OLAP
7 1 (1.22%) SQLite
Development Applications
1 3 (3.66%) Dreamweaver
1 3 (3.66%) Git (software)
2 2 (2.44%) JUnit
3 1 (1.22%) Cucumber
3 1 (1.22%) Jenkins
General
1 17 (20.73%) Finance
2 9 (10.98%) Marketing
3 5 (6.10%) Manufacturing
4 3 (3.66%) Pharmaceutical
5 2 (2.44%) Retail
6 1 (1.22%) Aerospace
6 1 (1.22%) Automotive
6 1 (1.22%) Games
Job Titles
1 23 (28.05%) Developer
2 12 (14.63%) Consultant
3 10 (12.20%) Analyst
4 8 (9.76%) Delivery Manager
4 8 (9.76%) Dynamics NAV Consultant
4 8 (9.76%) Service Manager
5 5 (6.10%) Support Analyst
6 4 (4.88%) Administrator
6 4 (4.88%) Front End Developer (Client-Side Developer)
6 4 (4.88%) Java Developer
6 4 (4.88%) Microsoft Consultant
6 4 (4.88%) PHP Developer
6 4 (4.88%) Senior Developer
7 3 (3.66%) Designer
7 3 (3.66%) Digital Designer
7 3 (3.66%) IT Manager
7 3 (3.66%) IT Services Manager
7 3 (3.66%) Junior
7 3 (3.66%) Project Manager
7 3 (3.66%) Services Delivery Manager
Libraries, Frameworks & Software Standards
1 15 (18.29%) HTML
2 10 (12.20%) CSS
3 8 (9.76%) HTML5
4 7 (8.54%) CSS3
5 6 (7.32%) jQuery
6 5 (6.10%) Web Services
7 4 (4.88%) AngularJS
7 4 (4.88%) Sass
7 4 (4.88%) Spring
8 3 (3.66%) .NET
8 3 (3.66%) Hibernate
8 3 (3.66%) LAMP
9 2 (2.44%) J2EE
9 2 (2.44%) Java EE
9 2 (2.44%) XML
10 1 (1.22%) .NET Framework
10 1 (1.22%) Laravel
10 1 (1.22%) LINQ
10 1 (1.22%) Spring MVC
10 1 (1.22%) Symfony
Miscellaneous
1 8 (9.76%) Driving Licence
2 6 (7.32%) Analytical Skills
3 4 (4.88%) User Experience
4 3 (3.66%) Enterprise Storage
4 3 (3.66%) Mobile App
4 3 (3.66%) New Media
5 2 (2.44%) SCADA
5 2 (2.44%) Self-Motivation
6 1 (1.22%) CCTV
6 1 (1.22%) Social Media
Operating Systems
1 5 (6.10%) Windows
2 2 (2.44%) Linux
3 1 (1.22%) Windows 10
Processes & Methodologies
1 16 (19.51%) ERP
2 11 (13.41%) Agile Software Development
3 10 (12.20%) Stakeholder Management
4 9 (10.98%) Service Management
5 8 (9.76%) Business Intelligence
5 8 (9.76%) CRM
5 8 (9.76%) ITIL
5 8 (9.76%) Problem-Solving
6 7 (8.54%) Front End Development
7 6 (7.32%) SDLC
7 6 (7.32%) Web Development
8 5 (6.10%) Computer Science
8 5 (6.10%) PRINCE2
8 5 (6.10%) Project Management
9 4 (4.88%) DevOps
9 4 (4.88%) Digital Marketing
9 4 (4.88%) E-Commerce
9 4 (4.88%) ITSM
9 4 (4.88%) Mentoring
9 4 (4.88%) Time Management
Programming Languages
1 19 (23.17%) SQL
2 13 (15.85%) JavaScript
3 6 (7.32%) Java
3 6 (7.32%) PHP
4 4 (4.88%) C
5 3 (3.66%) C#
5 3 (3.66%) Java 8
6 2 (2.44%) T-SQL
7 1 (1.22%) C++
7 1 (1.22%) PowerShell
7 1 (1.22%) Python
7 1 (1.22%) TypeScript
Qualifications
1 9 (10.98%) Degree
2 6 (7.32%) Security Cleared
3 5 (6.10%) APMG
3 5 (6.10%) APMP
3 5 (6.10%) DV Cleared
3 5 (6.10%) PMI Certification
3 5 (6.10%) PMP
4 3 (3.66%) Computer Science Degree
4 3 (3.66%) HND
5 2 (2.44%) ACCA
5 2 (2.44%) CIMA
5 2 (2.44%) DBS Check
6 1 (1.22%) AAT
6 1 (1.22%) CCNA
6 1 (1.22%) CCNP
6 1 (1.22%) Cisco Certification
Quality Assurance & Compliance
1 6 (7.32%) SLA
2 5 (6.10%) BS25999
2 5 (6.10%) ISO 9001
2 5 (6.10%) ISO/IEC 27001
3 3 (3.66%) ISO/IEC 20000
System Software
1 5 (6.10%) Active Directory
2 3 (3.66%) Hyper-V
2 3 (3.66%) VMware Infrastructure
3 1 (1.22%) Microsoft App-V
Systems Management
1 1 (1.22%) Ansible
1 1 (1.22%) Opscode Chef
1 1 (1.22%) Puppet
1 1 (1.22%) SCCM
Vendors
1 30 (36.59%) Microsoft
2 7 (8.54%) Sage
3 6 (7.32%) Infor
4 5 (6.10%) Epicor
4 5 (6.10%) SAP
5 4 (4.88%) ServiceNow
6 3 (3.66%) Adobe
6 3 (3.66%) Citrix
6 3 (3.66%) Dell
6 3 (3.66%) EqualLogic
6 3 (3.66%) IBM
6 3 (3.66%) NetApp
6 3 (3.66%) Oracle
6 3 (3.66%) VMware
7 2 (2.44%) Cisco
7 2 (2.44%) Facebook
8 1 (1.22%) HubSpot
8 1 (1.22%) JD Edwards
8 1 (1.22%) Juniper
8 1 (1.22%) Tableau