Period
to 21 February 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 21 February 2018 with a comparison to the same period over the previous 2 years.

Advertising
England > West Midlands
6 months to
21 Feb 2018
Same period 2017 Same period 2016
Rank 80 148 256
Rank change year-on-year +68 +108 -62
Permanent jobs citing Advertising 341 191 71
As % of all permanent IT jobs advertised in the West Midlands 3.46% 1.85% 0.65%
As % of the General category 9.32% 4.91% 1.77%
Number of salaries quoted 291 175 72
West Midlands median annual salary £40,000 £40,000 £30,000
Median salary % change year-on-year - +33.33% -14.29%
10th Percentile £27,500 £22,500 £19,000
90th Percentile £63,750 £58,750 £50,875
England median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 3,660 3,889 4,005
As % of all permanent IT jobs advertised in the West Midlands 37.12% 37.61% 36.76%
Number of salaries quoted 2,761 3,051 3,228
West Midlands median annual salary £41,250 £42,500 £42,500
Median salary % change year-on-year -2.94% - -
10th Percentile £24,000 £25,750 £25,750
90th Percentile £65,000 £63,750 £65,000
England median annual salary £52,500 £51,250 £50,000
% change year-on-year +2.44% +2.50% -

Advertising
Job Vacancy Trend in the West Midlands

Job postings citing Advertising as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Advertising in the West Midlands

Advertising
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the West Midlands.

Salary trend for Advertising in the West Midlands

Advertising
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Advertising in the West Midlands over the 6 months to 21 February 2018.

Salary histogram for Advertising in the West Midlands

Advertising
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the West Midlands region over the 6 months to 21 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +51 136 £42,500 +6.25% 18
Staffordshire +49 40 £37,500 -21.05% 5
Coventry -7 24 £40,000 +6.67% 1
Worcestershire +22 22 £38,750 +6.16%
Wolverhampton +1 20 £34,000 -9.33% 4
Solihull -3 11 £55,000 +64.18% 1
Warwickshire -9 10 £40,000 -11.11% 2
Shropshire +8 7 £27,500 -31.25% 3
Halesowen - 3 - -
Herefordshire +9 2 £22,000 -34.33%
Sutton Coldfield +1 2 £35,000 +40.00%
Smethwick - 2 £50,000 -
Walsall - 1 £40,000 -
Advertising
England

For the 6 months to 21 February 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Advertising.

1 164 (48.09%) Microsoft
2 87 (25.51%) JavaScript
3 82 (24.05%) .NET
4 80 (23.46%) HTML
5 78 (22.87%) SQL
6 77 (22.58%) ERP
7 75 (21.99%) C#
8 70 (20.53%) CSS
9 62 (18.18%) Finance
10 61 (17.89%) Manufacturing
11 58 (17.01%) PHP
12 55 (16.13%) CRM
12 55 (16.13%) Web Development
13 53 (15.54%) Dynamics NAV
14 49 (14.37%) Dynamics 365
15 48 (14.08%) Marketing
16 45 (13.20%) Java
17 43 (12.61%) SQL Server
18 38 (11.14%) Dynamics CRM
19 36 (10.56%) Sage
20 35 (10.26%) Retail
21 32 (9.38%) Logistics
22 30 (8.80%) Epicor
22 30 (8.80%) C
22 30 (8.80%) Dynamics AX
22 30 (8.80%) Infor
23 27 (7.92%) Git (software)
24 26 (7.62%) AngularJS
24 26 (7.62%) Agile Software Development
25 25 (7.33%) SAP

Advertising
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (7.04%) SharePoint
2 18 (5.28%) CMS
3 10 (2.93%) SharePoint 2013
4 8 (2.35%) WordPress
5 5 (1.47%) Umbraco
6 4 (1.17%) Apache
6 4 (1.17%) Apache Solr
6 4 (1.17%) Sitecore CMS
7 3 (0.88%) Apache Spark
7 3 (0.88%) Drupal
7 3 (0.88%) JBoss
8 2 (0.59%) BizTalk Server
8 2 (0.59%) MS Exchange
8 2 (0.59%) nginx
8 2 (0.59%) SharePoint Server
8 2 (0.59%) Tomcat
8 2 (0.59%) WildFly
9 1 (0.29%) Confluence
9 1 (0.29%) IIS
9 1 (0.29%) WebLogic
Applications
1 17 (4.99%) Photoshop
2 10 (2.93%) Adobe Illustrator
3 4 (1.17%) Adobe Creative Suite
3 4 (1.17%) Adobe Premiere
3 4 (1.17%) Microsoft Excel
3 4 (1.17%) Microsoft Office
4 3 (0.88%) Adobe After Effects
4 3 (0.88%) Microsoft PowerPoint
4 3 (0.88%) MS Visio
5 1 (0.29%) InDesign
Business Applications
1 53 (15.54%) Dynamics NAV
2 38 (11.14%) Dynamics CRM
3 30 (8.80%) Dynamics AX
4 18 (5.28%) NetSuite
5 13 (3.81%) SAP Business One
6 12 (3.52%) Sage 200
7 9 (2.64%) Sage X3
8 5 (1.47%) Sage 500
9 3 (0.88%) Sage CRM
10 2 (0.59%) Infor CloudSuite Industrial (formerly SyteLine)
10 2 (0.59%) Infor M3
11 1 (0.29%) BPCS
11 1 (0.29%) Infor CloudSuite
11 1 (0.29%) Magento
11 1 (0.29%) OpenCart
11 1 (0.29%) Oracle EBS
11 1 (0.29%) Oracle EBS R12
11 1 (0.29%) Pegasus Opera
11 1 (0.29%) Shopify
11 1 (0.29%) Unit4 Business World
Cloud Services
1 49 (14.37%) Dynamics 365
2 11 (3.23%) Microsoft Azure
3 8 (2.35%) Office 365
4 5 (1.47%) GitHub
5 4 (1.17%) Azure Data Factory
5 4 (1.17%) SaaS
6 1 (0.29%) Adobe Creative Cloud
6 1 (0.29%) AdWords
6 1 (0.29%) Amazon AWS
6 1 (0.29%) FinancialForce
6 1 (0.29%) Google Analytics
6 1 (0.29%) Trello
Communications & Networking
1 3 (0.88%) SSH
2 2 (0.59%) Firewall
2 2 (0.59%) LAN
2 2 (0.59%) SAN
2 2 (0.59%) WAN
3 1 (0.29%) Intranet
3 1 (0.29%) NAS
3 1 (0.29%) VoIP
3 1 (0.29%) Wi-Fi
3 1 (0.29%) Wireless
Database & Business Intelligence
1 43 (12.61%) SQL Server
2 23 (6.74%) SQL Server Reporting Services
3 20 (5.87%) SQL Server Integration Services
4 19 (5.57%) SQL Server Analysis Services
5 16 (4.69%) MySQL
6 11 (3.23%) SQL Server 2014
7 10 (2.93%) Power BI
8 8 (2.35%) Data Warehouse
9 7 (2.05%) SQL Server 2012
9 7 (2.05%) SQL Server 2016
10 6 (1.76%) Crystal Reports
10 6 (1.76%) Hadoop
10 6 (1.76%) Microsoft Analysis Services
11 5 (1.47%) OLAP
11 5 (1.47%) OLTP
12 4 (1.17%) Azure SQL Data Warehouse
12 4 (1.17%) Azure SQL Database
12 4 (1.17%) Data Lake
12 4 (1.17%) HDInsight
12 4 (1.17%) SQL Server 2008
Development Applications
1 27 (7.92%) Git (software)
2 6 (1.76%) Grunt
2 6 (1.76%) gulp
2 6 (1.76%) Jenkins
3 5 (1.47%) git-flow
3 5 (1.47%) SQL Server Management Studio (SSMS)
4 4 (1.17%) JIRA
4 4 (1.17%) JUnit
4 4 (1.17%) Mockito
5 3 (0.88%) jMock
5 3 (0.88%) Team Foundation Server
6 2 (0.59%) Visual Studio
7 1 (0.29%) Dreamweaver
7 1 (0.29%) Gradle
7 1 (0.29%) Maven
7 1 (0.29%) Octopus Deploy
7 1 (0.29%) TeamCity
7 1 (0.29%) Vagrant
General
1 62 (18.18%) Finance
2 61 (17.89%) Manufacturing
3 48 (14.08%) Marketing
4 35 (10.26%) Retail
5 7 (2.05%) Automotive
5 7 (2.05%) Games
6 5 (1.47%) Billing
7 2 (0.59%) Law
8 1 (0.29%) Electronics
8 1 (0.29%) Legal
8 1 (0.29%) Publishing
8 1 (0.29%) Telecoms
Job Titles
1 131 (38.42%) Developer
2 97 (28.45%) Consultant
3 46 (13.49%) Microsoft Consultant
4 38 (11.14%) Dynamics NAV Consultant
5 31 (9.09%) Analyst
6 24 (7.04%) Functional Consultant
7 23 (6.74%) Dynamics AX Consultant
7 23 (6.74%) Front End Developer (Client-Side Developer)
8 21 (6.16%) CRM Consultant
9 20 (5.87%) Technical Consultant
10 18 (5.28%) CRM Developer
11 17 (4.99%) Dynamics CRM Developer
12 16 (4.69%) .NET Developer
12 16 (4.69%) Microsoft Developer
12 16 (4.69%) Senior Developer
13 15 (4.40%) Dynamics CRM Consultant
13 15 (4.40%) HTML CSS Developer
13 15 (4.40%) HTML Developer
13 15 (4.40%) Web Developer
14 14 (4.11%) PHP Developer
Libraries, Frameworks & Software Standards
1 82 (24.05%) .NET
2 80 (23.46%) HTML
3 70 (20.53%) CSS
4 26 (7.62%) AngularJS
5 25 (7.33%) jQuery
6 22 (6.45%) Sass
7 18 (5.28%) HTML5
8 17 (4.99%) CSS3
9 13 (3.81%) React
10 12 (3.52%) LESS
10 12 (3.52%) Spring
11 11 (3.23%) JSON
12 10 (2.93%) RESTful
13 9 (2.64%) Ajax
13 9 (2.64%) ASP.NET
13 9 (2.64%) Hibernate
13 9 (2.64%) Laravel
14 8 (2.35%) Node.js
15 7 (2.05%) Apache Flex
15 7 (2.05%) Web Services
Miscellaneous
1 16 (4.69%) Social Media
1 16 (4.69%) User Experience
2 15 (4.40%) Greenfield Project
3 13 (3.81%) Mobile App
4 12 (3.52%) Analytical Skills
5 7 (2.05%) Blog
5 7 (2.05%) Computer Science
5 7 (2.05%) Replication
6 6 (1.76%) Clustering
7 4 (1.17%) Client/Server
7 4 (1.17%) Driving Licence
8 3 (0.88%) Enterprise Software
9 1 (0.29%) CCTV
9 1 (0.29%) Data Centre
9 1 (0.29%) EPoS
9 1 (0.29%) Graphic Design
9 1 (0.29%) Management Information System
9 1 (0.29%) NHS
9 1 (0.29%) Video Editing
Operating Systems
1 9 (2.64%) Android
1 9 (2.64%) Linux
1 9 (2.64%) Windows
2 7 (2.05%) Windows Server
3 4 (1.17%) Windows Server 2003
4 2 (0.59%) Apple iOS
5 1 (0.29%) Unix
Processes & Methodologies
1 77 (22.58%) ERP
2 55 (16.13%) CRM
2 55 (16.13%) Web Development
3 32 (9.38%) Logistics
4 26 (7.62%) Agile Software Development
5 25 (7.33%) MVC
6 24 (7.04%) Front End Development
7 22 (6.45%) Business Intelligence
8 21 (6.16%) Project Management
9 20 (5.87%) E-Commerce
10 17 (4.99%) Digital Marketing
11 15 (4.40%) Business Development
12 14 (4.11%) Analytics
13 13 (3.81%) OO
14 12 (3.52%) Open Source
14 12 (3.52%) SEO
15 11 (3.23%) Pay per click
16 10 (2.93%) OOP
16 10 (2.93%) Process Improvement
16 10 (2.93%) Software Engineering
Programming Languages
1 87 (25.51%) JavaScript
2 78 (22.87%) SQL
3 75 (21.99%) C#
4 58 (17.01%) PHP
5 45 (13.20%) Java
6 30 (8.80%) C
7 16 (4.69%) T-SQL
8 5 (1.47%) Objective-C
9 4 (1.17%) VB.NET
10 3 (0.88%) C++
10 3 (0.88%) X++
11 2 (0.59%) PL/SQL
11 2 (0.59%) PowerShell
12 1 (0.29%) Apple Swift
12 1 (0.29%) Bash Shell
12 1 (0.29%) ES6
12 1 (0.29%) Perl
12 1 (0.29%) Python
12 1 (0.29%) Ruby
12 1 (0.29%) Scala
Qualifications
1 9 (2.64%) Degree
2 8 (2.35%) ACCA
2 8 (2.35%) CIMA
3 2 (0.59%) ITIL Certification
4 1 (0.29%) CISSP
4 1 (0.29%) Computer Science Degree
4 1 (0.29%) Microsoft Certification
4 1 (0.29%) PMP
Quality Assurance & Compliance
1 4 (1.17%) QA
1 4 (1.17%) SLA
2 2 (0.59%) PMO
3 1 (0.29%) Cyber Essentials
3 1 (0.29%) GDPR
System Software
1 7 (2.05%) Active Directory
2 6 (1.76%) HDFS
3 3 (0.88%) Hyper-V
3 3 (0.88%) VMware Infrastructure
4 2 (0.59%) Docker
Systems Management
1 2 (0.59%) SCOM
2 1 (0.29%) Ansible
2 1 (0.29%) Kubernetes
2 1 (0.29%) SCCM
Vendors
1 164 (48.09%) Microsoft
2 36 (10.56%) Sage
3 30 (8.80%) Epicor
3 30 (8.80%) Infor
4 25 (7.33%) SAP
5 21 (6.16%) IFS
6 19 (5.57%) Oracle
7 8 (2.35%) JD Edwards
8 7 (2.05%) Facebook
9 6 (1.76%) Xero
10 5 (1.47%) Adobe
10 5 (1.47%) Sitecore
11 4 (1.17%) VMware
12 2 (0.59%) Aruba
12 2 (0.59%) Citrix
12 2 (0.59%) Google
12 2 (0.59%) Progress
12 2 (0.59%) SonicWALL
12 2 (0.59%) SYSPRO
12 2 (0.59%) Talend