Period
to 27 May 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 27 May 2018 with a comparison to the same period over the previous 2 years.

Advertising
England > West Midlands
6 months to
27 May 2018
Same period 2017 Same period 2016
Rank 65 170 256
Rank change year-on-year +105 +86 -53
Permanent jobs citing Advertising 366 153 95
As % of all permanent IT jobs advertised in the West Midlands 3.90% 1.57% 0.79%
As % of the General category 10.27% 4.18% 2.10%
Number of salaries quoted 317 141 81
West Midlands median annual salary £47,500 £37,500 £31,500
Median salary % change year-on-year +26.67% +19.05% -10.00%
10th Percentile £31,250 £22,500 £19,000
90th Percentile £71,250 £56,250 £56,000
England median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 3,564 3,656 4,530
As % of all permanent IT jobs advertised in the West Midlands 37.97% 37.47% 37.58%
Number of salaries quoted 2,684 2,905 3,461
West Midlands median annual salary £42,500 £40,000 £42,500
Median salary % change year-on-year +6.25% -5.88% -
10th Percentile £26,000 £25,750 £24,000
90th Percentile £65,000 £62,500 £65,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -

Advertising
Job Vacancy Trend in the West Midlands

Job postings citing Advertising as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Advertising in the West Midlands

Advertising
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the West Midlands.

Salary trend for Advertising in the West Midlands

Advertising
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Advertising in the West Midlands over the 6 months to 27 May 2018.

Salary histogram for Advertising in the West Midlands

Advertising
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the West Midlands region over the 6 months to 27 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +70 177 £55,000 +46.67% 9
Coventry +11 40 £42,500 +13.33% 2
Staffordshire +12 19 £37,500 -6.25% 2
Wolverhampton -9 18 £37,000 -15.43%
Warwickshire +7 9 £45,000 - 1
Worcestershire +31 8 £32,250 +7.50%
Solihull +17 8 £55,000 +71.88%
Shropshire +16 8 £35,000 -6.67% 3
Halesowen - 3 - - 1
Herefordshire +21 2 £26,000 -25.71%
Sutton Coldfield +2 2 £35,000 +40.00%
Smethwick - 2 £50,000 -
Advertising
England

For the 6 months to 27 May 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Advertising.

1 226 (61.75%) Microsoft
2 109 (29.78%) CRM
3 102 (27.87%) SQL
4 97 (26.50%) JavaScript
5 90 (24.59%) Dynamics CRM
6 87 (23.77%) .NET
7 84 (22.95%) C#
8 78 (21.31%) ERP
9 76 (20.77%) Finance
9 76 (20.77%) Dynamics 365
10 59 (16.12%) HTML
11 54 (14.75%) SQL Server
12 49 (13.39%) CSS
13 46 (12.57%) Dynamics NAV
13 46 (12.57%) Web Development
14 44 (12.02%) Java
15 42 (11.48%) PHP
16 39 (10.66%) Dynamics AX
17 36 (9.84%) Business Intelligence
17 36 (9.84%) Epicor
17 36 (9.84%) Sage
18 33 (9.02%) Agile Software Development
19 32 (8.74%) Marketing
19 32 (8.74%) Infor
20 31 (8.47%) Manufacturing
21 29 (7.92%) SAP
21 29 (7.92%) Retail
22 27 (7.38%) SQL Server Reporting Services
23 26 (7.10%) Microsoft Azure
23 26 (7.10%) Problem-Solving

Advertising
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (5.46%) SharePoint
2 7 (1.91%) SharePoint 2013
3 6 (1.64%) Apache
3 6 (1.64%) WordPress
4 3 (0.82%) Apache Solr
5 2 (0.55%) Apache Spark
5 2 (0.55%) JBoss
5 2 (0.55%) MS Exchange
5 2 (0.55%) nginx
5 2 (0.55%) SharePoint Server
5 2 (0.55%) Tomcat
6 1 (0.27%) Confluence
6 1 (0.27%) Elasticsearch
6 1 (0.27%) IIS
6 1 (0.27%) SharePoint 2010
6 1 (0.27%) Skype for Business
6 1 (0.27%) Umbraco
6 1 (0.27%) WebLogic
6 1 (0.27%) WebSphere
6 1 (0.27%) WildFly
Applications
1 6 (1.64%) Adobe Illustrator
1 6 (1.64%) Photoshop
2 4 (1.09%) Adobe Creative Suite
3 3 (0.82%) Adobe After Effects
3 3 (0.82%) Adobe Premiere
4 2 (0.55%) Microsoft Office
5 1 (0.27%) InDesign
5 1 (0.27%) InVision
5 1 (0.27%) Microsoft Excel
Business Applications
1 90 (24.59%) Dynamics CRM
2 46 (12.57%) Dynamics NAV
3 39 (10.66%) Dynamics AX
4 24 (6.56%) NetSuite
5 14 (3.83%) SAP Business One
6 6 (1.64%) Sage X3
7 5 (1.37%) Sage 200
8 3 (0.82%) Sage CRM
9 2 (0.55%) Sage 500
10 1 (0.27%) Infor CloudSuite Industrial (formerly SyteLine)
10 1 (0.27%) Infor LN
10 1 (0.27%) Oracle EBS
10 1 (0.27%) Oracle EBS R12
10 1 (0.27%) Unit4 Business World
Cloud Services
1 76 (20.77%) Dynamics 365
2 26 (7.10%) Microsoft Azure
3 12 (3.28%) Azure Data Factory
4 5 (1.37%) Amazon AWS
4 5 (1.37%) GitHub
4 5 (1.37%) SaaS
5 4 (1.09%) AdWords
5 4 (1.09%) Office 365
6 1 (0.27%) Adobe Creative Cloud
6 1 (0.27%) FinancialForce
6 1 (0.27%) Google Analytics
6 1 (0.27%) Trello
Communications & Networking
1 4 (1.09%) Firewall
2 1 (0.27%) Internet
2 1 (0.27%) LAN
2 1 (0.27%) NAS
2 1 (0.27%) SAN
2 1 (0.27%) WAN
2 1 (0.27%) Wi-Fi
Database & Business Intelligence
1 54 (14.75%) SQL Server
2 27 (7.38%) SQL Server Reporting Services
3 25 (6.83%) SQL Server Integration Services
4 23 (6.28%) SQL Server Analysis Services
5 21 (5.74%) Power BI
6 18 (4.92%) Data Warehouse
7 15 (4.10%) SQL Server 2014
8 12 (3.28%) Azure SQL Database
8 12 (3.28%) Data Lake
8 12 (3.28%) SQL Server 2012
8 12 (3.28%) SQL Server 2016
9 9 (2.46%) Azure SQL Data Warehouse
9 9 (2.46%) Hadoop
9 9 (2.46%) HDInsight
10 8 (2.19%) MongoDB
11 6 (1.64%) Microsoft Analysis Services
12 5 (1.37%) MySQL
12 5 (1.37%) OLAP
12 5 (1.37%) OLTP
12 5 (1.37%) RavenDB
Development Applications
1 9 (2.46%) Git (software)
2 5 (1.37%) SQL Server Management Studio (SSMS)
3 4 (1.09%) JIRA
3 4 (1.09%) Visual Studio
4 2 (0.55%) Gradle
4 2 (0.55%) JUnit
4 2 (0.55%) Maven
4 2 (0.55%) Mockito
4 2 (0.55%) MSTest
4 2 (0.55%) NUnit
4 2 (0.55%) SpecFlow
4 2 (0.55%) Subversion
4 2 (0.55%) Team Foundation Server
5 1 (0.27%) Dreamweaver
5 1 (0.27%) git-flow
5 1 (0.27%) MorphX
5 1 (0.27%) Octopus Deploy
5 1 (0.27%) TeamCity
5 1 (0.27%) Vagrant
General
1 76 (20.77%) Finance
2 32 (8.74%) Marketing
3 31 (8.47%) Manufacturing
4 29 (7.92%) Retail
5 7 (1.91%) Games
6 5 (1.37%) Billing
7 3 (0.82%) Local Government
8 1 (0.27%) Automotive
8 1 (0.27%) Legal
8 1 (0.27%) Telecoms
Job Titles
1 130 (35.52%) Developer
2 122 (33.33%) Consultant
3 53 (14.48%) CRM Consultant
4 46 (12.57%) Dynamics CRM Consultant
5 44 (12.02%) Microsoft Consultant
6 35 (9.56%) Functional Consultant
7 29 (7.92%) CRM Developer
7 29 (7.92%) Microsoft CRM Consultant
8 28 (7.65%) Dynamics CRM Developer
8 28 (7.65%) Microsoft Developer
9 25 (6.83%) Dynamics AX Consultant
10 24 (6.56%) Dynamics NAV Consultant
11 23 (6.28%) .NET Developer
12 22 (6.01%) Analyst
13 19 (5.19%) Java Developer
13 19 (5.19%) Technical Consultant
14 16 (4.37%) Architect
14 16 (4.37%) Business Analyst
15 15 (4.10%) C# .NET Developer
15 15 (4.10%) C# Developer
Libraries, Frameworks & Software Standards
1 87 (23.77%) .NET
2 59 (16.12%) HTML
3 49 (13.39%) CSS
4 19 (5.19%) AngularJS
4 19 (5.19%) ASP.NET
5 14 (3.83%) Spring
6 13 (3.55%) WCF
7 12 (3.28%) ASP.NET MVC
7 12 (3.28%) Hibernate
8 10 (2.73%) HTML5
8 10 (2.73%) Laravel
9 9 (2.46%) React
10 8 (2.19%) CSS3
10 8 (2.19%) Node.js
11 7 (1.91%) Twitter Bootstrap
12 5 (1.37%) Angular 2
12 5 (1.37%) ASP.NET MVC 5
12 5 (1.37%) ASP.NET Web API
12 5 (1.37%) CodeIgniter
12 5 (1.37%) jQuery
Miscellaneous
1 19 (5.19%) Analytical Skills
2 14 (3.83%) Greenfield Project
3 10 (2.73%) Blog
3 10 (2.73%) Driving Licence
4 8 (2.19%) Replication
4 8 (2.19%) Social Media
5 7 (1.91%) Enterprise Software
6 6 (1.64%) Clustering
6 6 (1.64%) Computer Science
6 6 (1.64%) User Experience
7 3 (0.82%) New Media
7 3 (0.82%) Self-Motivation
8 2 (0.55%) Graphic Design
8 2 (0.55%) Management Information System
8 2 (0.55%) Tandem
9 1 (0.27%) Data Centre
9 1 (0.27%) NHS
9 1 (0.27%) Smartphone
Operating Systems
1 15 (4.10%) Linux
2 6 (1.64%) Windows
3 4 (1.09%) Android
4 3 (0.82%) Windows Server
5 2 (0.55%) Unix
6 1 (0.27%) Apple iOS
6 1 (0.27%) Windows Server 2003
Processes & Methodologies
1 109 (29.78%) CRM
2 78 (21.31%) ERP
3 46 (12.57%) Web Development
4 36 (9.84%) Business Intelligence
5 33 (9.02%) Agile Software Development
6 26 (7.10%) Problem-Solving
7 25 (6.83%) Logistics
8 24 (6.56%) Analytics
8 24 (6.56%) MVC
9 19 (5.19%) E-Commerce
10 13 (3.55%) Project Management
11 12 (3.28%) Business Development
11 12 (3.28%) OO
11 12 (3.28%) Presales
12 11 (3.01%) Data Analytics
13 9 (2.46%) Front End Development
13 9 (2.46%) Process Improvement
13 9 (2.46%) Scrum
14 8 (2.19%) Business Analysis
14 8 (2.19%) TDD
Programming Languages
1 102 (27.87%) SQL
2 97 (26.50%) JavaScript
3 84 (22.95%) C#
4 44 (12.02%) Java
5 42 (11.48%) PHP
6 17 (4.64%) C
6 17 (4.64%) T-SQL
7 10 (2.73%) Python
8 7 (1.91%) X++
9 5 (1.37%) TypeScript
10 4 (1.09%) Objective-C
10 4 (1.09%) VB.NET
11 3 (0.82%) Data Analysis Expressions (DAX)
11 3 (0.82%) Ruby
12 2 (0.55%) Bash Shell
12 2 (0.55%) Perl
12 2 (0.55%) PowerShell
12 2 (0.55%) R
12 2 (0.55%) Scala
13 1 (0.27%) PL/SQL
Qualifications
1 15 (4.10%) ACCA
1 15 (4.10%) CIMA
2 11 (3.01%) Degree
3 4 (1.09%) Microsoft Certification
3 4 (1.09%) SC Cleared
3 4 (1.09%) Security Cleared
4 3 (0.82%) CCNA
4 3 (0.82%) CCNP
4 3 (0.82%) Cisco Certification
5 1 (0.27%) ITIL Certification
Quality Assurance & Compliance
1 3 (0.82%) SLA
System Software
1 10 (2.73%) Docker
2 9 (2.46%) HDFS
3 4 (1.09%) Active Directory
4 1 (0.27%) Hyper-V
Systems Management
1 6 (1.64%) Kubernetes
2 2 (0.55%) Ansible
2 2 (0.55%) Terraform
Vendors
1 226 (61.75%) Microsoft
2 36 (9.84%) Epicor
2 36 (9.84%) Sage
3 32 (8.74%) Infor
4 29 (7.92%) SAP
5 24 (6.56%) Oracle
6 19 (5.19%) Facebook
7 11 (3.01%) IFS
7 11 (3.01%) JD Edwards
8 9 (2.46%) Xero
9 5 (1.37%) Adobe
9 5 (1.37%) VMware
10 4 (1.09%) Twitter
10 4 (1.09%) Veeam
11 3 (0.82%) CheckPoint
11 3 (0.82%) Cisco
11 3 (0.82%) F5
11 3 (0.82%) Google
11 3 (0.82%) Nokia
11 3 (0.82%) Salesforce.com