Period
to 21 January 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 21 January 2020 with a comparison to the same period over the previous 2 years.

Advertising
England > West Midlands
6 months to
21 Jan 2020
Same period 2019 Same period 2018
Rank 215 201 75
Rank change year-on-year -14 -126 +87
Permanent jobs citing Advertising 48 82 360
As % of all permanent IT jobs advertised in the West Midlands 0.71% 1.06% 3.71%
As % of the General category 2.14% 2.69% 9.42%
Number of salaries quoted 43 52 308
West Midlands median annual salary £45,000 £48,750 £38,250
Median salary % change year-on-year -7.69% +27.45% -4.38%
10th Percentile £24,000 £27,275 £27,500
90th Percentile £56,750 £64,750 £62,500
England median annual salary £55,000 £55,000 £47,500
% change year-on-year - +15.79% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 2,246 3,044 3,820
As % of all permanent IT jobs advertised in the West Midlands 33.04% 39.39% 39.41%
Number of salaries quoted 1,684 2,168 2,869
West Midlands median annual salary £45,000 £45,000 £41,500
Median salary % change year-on-year - +8.43% -2.35%
10th Percentile £27,000 £25,750 £24,000
90th Percentile £76,250 £72,500 £66,850
England median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

Advertising
Job Vacancy Trend in the West Midlands

Job postings citing Advertising as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Advertising in the West Midlands

Advertising
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the West Midlands.

Salary trend for Advertising in the West Midlands

Advertising
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Advertising in the West Midlands over the 6 months to 21 January 2020.

Salary histogram for Advertising in the West Midlands

Advertising
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the West Midlands region over the 6 months to 21 January 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +30 18 £43,500 -19.44% 17
Warwickshire -23 9 £45,000 -10.00% 1
Coventry +8 7 £47,500 -20.83% 2
Worcestershire -5 7 £42,500 +54.55% 2
Herefordshire - 4 £48,750 -
Staffordshire -6 3 £23,250 -40.58% 2
Advertising
England

For the 6 months to 21 January 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Advertising.

1 18 (37.50%) Office 365
2 17 (35.42%) Windows
2 17 (35.42%) Azure
3 15 (31.25%) Active Directory
3 15 (31.25%) Windows Server
4 12 (25.00%) Infrastructure Engineering
5 11 (22.92%) MS Exchange
5 11 (22.92%) C++
6 10 (20.83%) Citrix
6 10 (20.83%) AWS
7 9 (18.75%) Degree
7 9 (18.75%) C#
8 8 (16.67%) Software Engineering
8 8 (16.67%) VMware
8 8 (16.67%) SCOM
9 7 (14.58%) Microsoft
10 6 (12.50%) C
10 6 (12.50%) Agile Software Development
10 6 (12.50%) Problem-Solving
10 6 (12.50%) Analytical Skills
11 5 (10.42%) Dynamics CRM
11 5 (10.42%) Project Management
11 5 (10.42%) Electronics
11 5 (10.42%) PRINCE2
11 5 (10.42%) Linux
11 5 (10.42%) CRM
12 4 (8.33%) Python
12 4 (8.33%) SharePoint
12 4 (8.33%) ERP
12 4 (8.33%) Cisco

Advertising
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (22.92%) MS Exchange
2 4 (8.33%) SharePoint
Applications
1 3 (6.25%) Microsoft Office
2 1 (2.08%) Simulink
Business Applications
1 5 (10.42%) Dynamics CRM
2 4 (8.33%) Oracle ERP
2 4 (8.33%) Oracle Procure-to-Pay
Cloud Services
1 18 (37.50%) Office 365
2 17 (35.42%) Azure
3 10 (20.83%) AWS
4 4 (8.33%) Dynamics 365
4 4 (8.33%) SaaS
5 3 (6.25%) Azure Active Directory
6 1 (2.08%) GitHub
6 1 (2.08%) Power Platform
Communications & Networking
1 2 (4.17%) Internet
1 2 (4.17%) SMS
2 1 (2.08%) DNS
2 1 (2.08%) LAN
2 1 (2.08%) Remote Desktop
2 1 (2.08%) TCP/IP
2 1 (2.08%) Unified Communications
Database & Business Intelligence
1 3 (6.25%) MySQL
2 2 (4.17%) Big Data
3 1 (2.08%) MongoDB
3 1 (2.08%) Power BI
3 1 (2.08%) RavenDB
3 1 (2.08%) SQL Server
3 1 (2.08%) SQL Server 2016
Development Applications
1 2 (4.17%) Git (software)
2 1 (2.08%) JIRA
2 1 (2.08%) Subversion
2 1 (2.08%) VectorCAST
2 1 (2.08%) Visual Studio
General
1 5 (10.42%) Electronics
2 3 (6.25%) Finance
2 3 (6.25%) Telecoms
3 2 (4.17%) Public Sector
4 1 (2.08%) Automotive
4 1 (2.08%) Marketing
Job Titles
1 12 (25.00%) Infrastructure Engineer
2 9 (18.75%) Software Engineer
3 6 (12.50%) Analyst
3 6 (12.50%) Embedded Engineer
4 5 (10.42%) Embedded Software Engineer
5 4 (8.33%) Developer
5 4 (8.33%) Junior
5 4 (8.33%) Junior Analyst
5 4 (8.33%) Junior Systems Analyst
5 4 (8.33%) Senior Infrastructure Engineer
5 4 (8.33%) Systems Analyst
6 3 (6.25%) Electronics Engineer
6 3 (6.25%) Graduate
6 3 (6.25%) Procurement Officer
7 2 (4.17%) Graduate Software Engineer
7 2 (4.17%) IT Manager
7 2 (4.17%) Operations Engineer
7 2 (4.17%) Python Developer
7 2 (4.17%) Senior Python Developer
7 2 (4.17%) Senior Software Developer
Libraries, Frameworks & Software Standards
1 2 (4.17%) Django
1 2 (4.17%) LAMP
1 2 (4.17%) REST
2 1 (2.08%) .NET
2 1 (2.08%) AngularJS
2 1 (2.08%) ASP.NET
2 1 (2.08%) ASP.NET MVC
2 1 (2.08%) ASP.NET MVC 5
2 1 (2.08%) CSS
2 1 (2.08%) CSS3
2 1 (2.08%) HTML
2 1 (2.08%) HTML5
2 1 (2.08%) Laravel
2 1 (2.08%) Node.js
2 1 (2.08%) OpenGL
2 1 (2.08%) Twitter Bootstrap
2 1 (2.08%) WebGL
Miscellaneous
1 6 (12.50%) Analytical Skills
2 2 (4.17%) Greenfield Project
2 2 (4.17%) Social Media
2 2 (4.17%) User Experience
3 1 (2.08%) CCTV
3 1 (2.08%) Enterprise Software
3 1 (2.08%) Management Information System
3 1 (2.08%) Self-Motivation
Operating Systems
1 17 (35.42%) Windows
2 15 (31.25%) Windows Server
3 5 (10.42%) Linux
4 2 (4.17%) CentOS
4 2 (4.17%) Red Hat Enterprise Linux
5 1 (2.08%) Windows Server 2012
Processes & Methodologies
1 12 (25.00%) Infrastructure Engineering
2 8 (16.67%) Software Engineering
3 6 (12.50%) Agile Software Development
3 6 (12.50%) Problem-Solving
4 5 (10.42%) CRM
4 5 (10.42%) PRINCE2
4 5 (10.42%) Project Management
5 4 (8.33%) Contract Management
5 4 (8.33%) ERP
5 4 (8.33%) People Management
5 4 (8.33%) Performance Management
5 4 (8.33%) Procure-to-Pay
6 3 (6.25%) Computer Science
6 3 (6.25%) Schematic Capture
6 3 (6.25%) Test Automation
6 3 (6.25%) Web Application Development
7 2 (4.17%) Configuration Management
7 2 (4.17%) Load Testing
7 2 (4.17%) Risk Management
7 2 (4.17%) Stakeholder Management
Programming Languages
1 11 (22.92%) C++
2 9 (18.75%) C#
3 6 (12.50%) C
4 4 (8.33%) PowerShell
4 4 (8.33%) Python
5 3 (6.25%) Embedded C
5 3 (6.25%) Java
5 3 (6.25%) JavaScript
5 3 (6.25%) PHP
6 2 (4.17%) MATLAB
6 2 (4.17%) SQL
7 1 (2.08%) Embedded C++
Qualifications
1 9 (18.75%) Degree
2 2 (4.17%) Security Cleared
3 1 (2.08%) APMP
3 1 (2.08%) Computer Science Degree
3 1 (2.08%) PhD
Quality Assurance & Compliance
1 4 (8.33%) PMO
2 1 (2.08%) ISO 26262
2 1 (2.08%) ISO/IEC 27001
2 1 (2.08%) MISRA
System Software
1 15 (31.25%) Active Directory
2 2 (4.17%) Docker
3 1 (2.08%) Firmware
3 1 (2.08%) vSphere
Systems Management
1 8 (16.67%) SCOM
2 1 (2.08%) SCCM
2 1 (2.08%) vCenter Server
Vendors
1 10 (20.83%) Citrix
2 8 (16.67%) VMware
3 7 (14.58%) Microsoft
4 4 (8.33%) Cisco
4 4 (8.33%) Oracle
5 2 (4.17%) Facebook
5 2 (4.17%) YouTube
6 1 (2.08%) EMC