Period
to 24 November 2017

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 24 November 2017 with a comparison to the same period over the previous 2 years.

Advertising
England > West Midlands
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 119 159 235
Rank change year-on-year +40 +76 -64
Permanent jobs citing Advertising 255 207 88
As % of all permanent IT jobs advertised in the West Midlands 2.52% 1.81% 0.81%
As % of the General category 6.68% 4.70% 2.18%
Number of salaries quoted 234 199 87
West Midlands median annual salary £38,500 £37,500 £30,000
Median salary % change year-on-year +2.67% +25.00% -20.00%
10th Percentile £27,500 £22,700 £26,250
90th Percentile £56,875 £57,750 £47,500
England median annual salary £45,000 £47,500 £45,000
% change year-on-year -5.26% +5.56% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 3816 4405 4034
As % of all permanent IT jobs advertised in the West Midlands 37.68% 38.54% 36.97%
Number of salaries quoted 2977 3404 3201
West Midlands median annual salary £40,000 £42,000 £42,500
Median salary % change year-on-year -4.76% -1.18% +1.19%
10th Percentile £25,000 £25,250 £25,000
90th Percentile £63,750 £65,000 £63,750
England median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% -

Advertising
Job Vacancy Trend in the West Midlands

Job postings citing Advertising as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Advertising in the West Midlands

Advertising
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the West Midlands.

Salary trend for Advertising in the West Midlands

Advertising
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Advertising in the West Midlands over the 6 months to 24 November 2017.

Salary histogram for Advertising in the West Midlands

Advertising
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the West Midlands region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +35 101 £40,000 +14.29% 7
Staffordshire +33 32 £45,000 +20.00%
Coventry +13 30 £37,500 -11.76% 2
Worcestershire +9 22 £34,500 +6.15% 4
Warwickshire -5 11 £40,000 - 1
Shropshire +2 8 £40,000 +10.34% 3
Wolverhampton +5 6 £32,500 -7.14% 3
Solihull -3 4 £35,000 -
Herefordshire -7 1 £47,500 +41.79% 1
Walsall - 1 £40,000 -
Dudley - 1 £42,500 -
Advertising
England

For the 6 months to 24 November 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Advertising.

1 94 (36.86%) Microsoft
2 82 (32.16%) JavaScript
3 78 (30.59%) HTML
4 73 (28.63%) PHP
5 70 (27.45%) CSS
6 61 (23.92%) .NET
7 58 (22.75%) C#
8 50 (19.61%) Git (software)
9 48 (18.82%) Java
10 47 (18.43%) Agile Software Development
11 46 (18.04%) Marketing
11 46 (18.04%) Web Development
12 45 (17.65%) MVC
13 41 (16.08%) Manufacturing
14 38 (14.90%) SQL
14 38 (14.90%) AngularJS
15 34 (13.33%) jQuery
16 32 (12.55%) CMS
17 31 (12.16%) C
17 31 (12.16%) Retail
17 31 (12.16%) Sass
17 31 (12.16%) Front End Development
18 30 (11.76%) ERP
19 29 (11.37%) Finance
19 29 (11.37%) CSS3
20 28 (10.98%) MySQL
21 27 (10.59%) Dynamics NAV
22 26 (10.20%) TDD
22 26 (10.20%) HTML5
22 26 (10.20%) Greenfield Project

Advertising
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 32 (12.55%) CMS
2 13 (5.10%) SharePoint
3 12 (4.71%) WordPress
4 9 (3.53%) SharePoint 2013
5 8 (3.14%) Drupal
6 6 (2.35%) Sitecore CMS
6 6 (2.35%) Umbraco
7 4 (1.57%) SharePoint 2010
8 3 (1.18%) SharePoint Server
9 2 (0.78%) Apache Solr
9 2 (0.78%) Apache Spark
9 2 (0.78%) BizTalk Server
9 2 (0.78%) JBoss
9 2 (0.78%) Tomcat
9 2 (0.78%) WildFly
10 1 (0.39%) Exchange Server 2007
10 1 (0.39%) MS Exchange
Applications
1 19 (7.45%) Photoshop
2 7 (2.75%) Adobe Illustrator
3 6 (2.35%) Microsoft Excel
4 5 (1.96%) Microsoft Office
5 3 (1.18%) Microsoft PowerPoint
5 3 (1.18%) MS Visio
6 1 (0.39%) Adobe Premiere
Business Applications
1 27 (10.59%) Dynamics NAV
2 21 (8.24%) Dynamics CRM
3 10 (3.92%) Sage 200
4 9 (3.53%) Dynamics AX
5 6 (2.35%) SAP Business One
6 5 (1.96%) Sage 500
6 5 (1.96%) Sage X3
6 5 (1.96%) Shopify
7 3 (1.18%) Infor M3
7 3 (1.18%) NetSuite
8 2 (0.78%) Magento
9 1 (0.39%) BPCS
9 1 (0.39%) Line 500
9 1 (0.39%) OpenCart
9 1 (0.39%) Pegasus Opera
9 1 (0.39%) Sage 1000
Cloud Services
1 22 (8.63%) Dynamics 365
2 16 (6.27%) Microsoft Azure
3 15 (5.88%) Office 365
4 2 (0.78%) GitHub
4 2 (0.78%) SaaS
5 1 (0.39%) Amazon AWS
5 1 (0.39%) Azure Active Directory
5 1 (0.39%) Google Analytics
Communications & Networking
1 8 (3.14%) SSH
2 4 (1.57%) Firewall
2 4 (1.57%) SAN
2 4 (1.57%) Wireless
3 2 (0.78%) VoIP
4 1 (0.39%) Intranet
4 1 (0.39%) LAN
4 1 (0.39%) Skype
4 1 (0.39%) WAN
Database & Business Intelligence
1 28 (10.98%) MySQL
2 25 (9.80%) SQL Server
3 10 (3.92%) NoSQL
4 9 (3.53%) SQL Server 2016
4 9 (3.53%) SQL Server Reporting Services
5 5 (1.96%) MariaDB
5 5 (1.96%) SQL Server Analysis Services
5 5 (1.96%) SQL Server Integration Services
6 3 (1.18%) Crystal Reports
6 3 (1.18%) MongoDB
7 2 (0.78%) Apache Hive
7 2 (0.78%) Big Data
7 2 (0.78%) Data Warehouse
7 2 (0.78%) Hadoop
7 2 (0.78%) HBase
7 2 (0.78%) Impala
7 2 (0.78%) Oracle Database
7 2 (0.78%) Oracle Reports
7 2 (0.78%) Power BI
7 2 (0.78%) QlikView
Development Applications
1 50 (19.61%) Git (software)
2 12 (4.71%) jMock
2 12 (4.71%) JUnit
2 12 (4.71%) Mockito
3 10 (3.92%) Grunt
3 10 (3.92%) gulp
3 10 (3.92%) Jenkins
4 6 (2.35%) git-flow
5 4 (1.57%) Team Foundation Server
6 2 (0.78%) Subversion
6 2 (0.78%) Talend Open Studio
7 1 (0.39%) Cucumber
7 1 (0.39%) JIRA
7 1 (0.39%) Selenium
General
1 46 (18.04%) Marketing
2 41 (16.08%) Manufacturing
3 31 (12.16%) Retail
4 29 (11.37%) Finance
5 13 (5.10%) Automotive
6 2 (0.78%) Brand Awareness
6 2 (0.78%) Games
6 2 (0.78%) Law
7 1 (0.39%) Electronics
7 1 (0.39%) Legal
7 1 (0.39%) Mandarin Language
7 1 (0.39%) Publishing
Job Titles
1 129 (50.59%) Developer
2 56 (21.96%) Consultant
3 29 (11.37%) Front End Developer (Client-Side Developer)
4 27 (10.59%) Microsoft Consultant
5 25 (9.80%) HTML CSS Developer
5 25 (9.80%) HTML Developer
6 23 (9.02%) PHP Developer
7 22 (8.63%) Senior Developer
8 21 (8.24%) Analyst
8 21 (8.24%) Dynamics NAV Consultant
9 20 (7.84%) JavaScript Developer
10 16 (6.27%) .NET Developer
11 14 (5.49%) Web Developer
12 13 (5.10%) Functional Consultant
13 11 (4.31%) Angular Developer
13 11 (4.31%) CRM Consultant
13 11 (4.31%) Java Developer
13 11 (4.31%) Technical Consultant
14 10 (3.92%) Senior Front-End Developer
14 10 (3.92%) Senior JavaScript Developer
Libraries, Frameworks & Software Standards
1 78 (30.59%) HTML
2 70 (27.45%) CSS
3 61 (23.92%) .NET
4 38 (14.90%) AngularJS
5 34 (13.33%) jQuery
6 31 (12.16%) Sass
7 29 (11.37%) CSS3
8 26 (10.20%) HTML5
9 22 (8.63%) RESTful
10 20 (7.84%) Node.js
11 19 (7.45%) Hibernate
11 19 (7.45%) Spring
12 15 (5.88%) ASP.NET
12 15 (5.88%) LESS
12 15 (5.88%) React
13 14 (5.49%) JSON
13 14 (5.49%) LAMP
13 14 (5.49%) Spring MVC
13 14 (5.49%) WCF
13 14 (5.49%) Web Services
Miscellaneous
1 26 (10.20%) Greenfield Project
2 20 (7.84%) Social Media
3 19 (7.45%) Mobile App
4 17 (6.67%) User Experience
5 10 (3.92%) Analytical Skills
6 6 (2.35%) Client/Server
7 4 (1.57%) CCTV
7 4 (1.57%) EPoS
8 3 (1.18%) Blog
8 3 (1.18%) Computer Science
8 3 (1.18%) Enterprise Software
9 1 (0.39%) BBC
9 1 (0.39%) Video Editing
Operating Systems
1 17 (6.67%) Windows
2 16 (6.27%) Linux
3 10 (3.92%) Android
4 8 (3.14%) Windows Server
5 5 (1.96%) Apple iOS
5 5 (1.96%) Windows Server 2003
6 3 (1.18%) Windows 10
7 2 (0.78%) Windows 7
7 2 (0.78%) Windows 8
Processes & Methodologies
1 47 (18.43%) Agile Software Development
2 46 (18.04%) Web Development
3 45 (17.65%) MVC
4 31 (12.16%) Front End Development
5 30 (11.76%) ERP
6 26 (10.20%) TDD
7 25 (9.80%) CRM
8 22 (8.63%) Digital Marketing
9 21 (8.24%) SEO
10 18 (7.06%) E-Commerce
10 18 (7.06%) Open Source
11 17 (6.67%) OO
12 16 (6.27%) Project Management
13 13 (5.10%) Pay per click
14 12 (4.71%) BDD
14 12 (4.71%) Software Engineering
15 10 (3.92%) Logistics
15 10 (3.92%) Web Application Development
16 9 (3.53%) Business Development
16 9 (3.53%) Business Intelligence
Programming Languages
1 82 (32.16%) JavaScript
2 73 (28.63%) PHP
3 58 (22.75%) C#
4 48 (18.82%) Java
5 38 (14.90%) SQL
6 31 (12.16%) C
7 11 (4.31%) Ruby
8 5 (1.96%) Objective-C
9 4 (1.57%) Apple Swift
9 4 (1.57%) VB.NET
10 3 (1.18%) C++
10 3 (1.18%) Python
11 2 (0.78%) Go
11 2 (0.78%) PL/SQL
11 2 (0.78%) Scala
11 2 (0.78%) T-SQL
11 2 (0.78%) X++
12 1 (0.39%) Data Analysis Expressions (DAX)
12 1 (0.39%) ES6
Qualifications
1 10 (3.92%) Degree
2 5 (1.96%) Microsoft Certification
3 4 (1.57%) ACCA
4 3 (1.18%) CIMA
4 3 (1.18%) MCSE
5 2 (0.78%) ITIL Certification
6 1 (0.39%) CISSP
6 1 (0.39%) Computer Science Degree
6 1 (0.39%) PMP
Quality Assurance & Compliance
1 6 (2.35%) QA
2 4 (1.57%) SLA
3 2 (0.78%) PMO
4 1 (0.39%) Cyber Essentials
4 1 (0.39%) GDPR
System Software
1 9 (3.53%) VMware Infrastructure
2 8 (3.14%) Active Directory
3 6 (2.35%) Hyper-V
4 2 (0.78%) HDFS
5 1 (0.39%) Microsoft App-V
Systems Management
1 4 (1.57%) SCCM
1 4 (1.57%) SCOM
Vendors
1 94 (36.86%) Microsoft
2 16 (6.27%) Sage
3 11 (4.31%) VMware
4 10 (3.92%) IFS
4 10 (3.92%) Infor
4 10 (3.92%) Oracle
5 8 (3.14%) SAP
6 7 (2.75%) Epicor
7 6 (2.35%) Sitecore
8 4 (1.57%) Aruba
8 4 (1.57%) Citrix
8 4 (1.57%) Dell
8 4 (1.57%) EMC
8 4 (1.57%) Facebook
8 4 (1.57%) SonicWALL
8 4 (1.57%) Sophos
9 3 (1.18%) Google
10 2 (0.78%) Adobe
10 2 (0.78%) JD Edwards
10 2 (0.78%) QAD