Period
to 16 November 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the West Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 16 November 2018 with a comparison to the same period over the previous 2 years.

Advertising
England > West Midlands
6 months to
16 Nov 2018
Same period 2017 Same period 2016
Rank 163 124 164
Rank change year-on-year -39 +40 +72
Permanent jobs citing Advertising 139 238 209
As % of all permanent IT jobs advertised in the West Midlands 1.63% 2.33% 1.80%
As % of the General category 4.60% 6.20% 4.67%
Number of salaries quoted 108 218 201
West Midlands median annual salary £50,000 £38,500 £37,500
Median salary % change year-on-year +29.87% +2.67% +25.00%
10th Percentile £27,425 £27,500 £22,500
90th Percentile £62,500 £56,000 £58,750
England median annual salary £52,500 £45,000 £47,500
% change year-on-year +16.67% -5.26% +5.56%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Permanent vacancies with a requirement for common skills 3,020 3,841 4,479
As % of all permanent IT jobs advertised in the West Midlands 35.46% 37.67% 38.57%
Number of salaries quoted 2,247 3,009 3,447
West Midlands median annual salary £44,000 £40,000 £41,000
Median salary % change year-on-year +10.00% -2.44% -3.53%
10th Percentile £25,500 £25,000 £25,000
90th Percentile £71,250 £63,750 £65,000
England median annual salary £55,000 £52,500 £52,000
% change year-on-year +4.76% +0.96% +4.00%

Advertising
Job Vacancy Trend in the West Midlands

Job postings citing Advertising as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Advertising in the West Midlands

Advertising
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the West Midlands.

Salary trend for Advertising in the West Midlands

Advertising
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Advertising in the West Midlands over the 6 months to 16 November 2018.

Salary histogram for Advertising in the West Midlands

Advertising
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the West Midlands region over the 6 months to 16 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -24 47 £50,000 +25.00% 66
Solihull +16 18 £52,500 +50.00% 1
Warwickshire +40 14 £50,000 +25.00% 24
Staffordshire +13 13 £45,000 -2.70% 12
Worcestershire -5 8 £36,250 +7.41% 3
Wolverhampton +7 7 £40,000 +23.08% 3
Shropshire +8 6 £35,000 -12.50% 10
Coventry -18 3 £42,500 +13.33% 14
Advertising
England

For the 6 months to 16 November 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Advertising.

1 68 (48.92%) Microsoft
2 48 (34.53%) SQL
3 32 (23.02%) JavaScript
4 30 (21.58%) SQL Server
4 30 (21.58%) CRM
5 29 (20.86%) ERP
6 25 (17.99%) Finance
6 25 (17.99%) Agile Software Development
7 23 (16.55%) Java
8 22 (15.83%) Dynamics CRM
9 20 (14.39%) .NET
10 19 (13.67%) C#
10 19 (13.67%) SQL Server Reporting Services
11 18 (12.95%) HTML
11 18 (12.95%) MySQL
11 18 (12.95%) Business Intelligence
11 18 (12.95%) MVC
12 17 (12.23%) Sage
12 17 (12.23%) Spring
12 17 (12.23%) Dynamics NAV
13 16 (11.51%) Dynamics 365
13 16 (11.51%) Java 8
14 15 (10.79%) Marketing
14 15 (10.79%) PHP
15 14 (10.07%) CSS
16 13 (9.35%) Web Development
16 13 (9.35%) Driving Licence
17 12 (8.63%) DevOps
17 12 (8.63%) Analytics
17 12 (8.63%) SQL Server Integration Services

Advertising
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (4.32%) WordPress
2 4 (2.88%) JBoss
3 3 (2.16%) MS Exchange
4 2 (1.44%) SharePoint
5 1 (0.72%) CMS
5 1 (0.72%) Drupal
5 1 (0.72%) GlassFish
5 1 (0.72%) Joomla!
Applications
1 2 (1.44%) Microsoft Office
2 1 (0.72%) Microsoft Excel
Business Applications
1 22 (15.83%) Dynamics CRM
2 17 (12.23%) Dynamics NAV
3 9 (6.47%) NetSuite
4 7 (5.04%) Dynamics AX
5 6 (4.32%) Sage 200
5 6 (4.32%) SAP Business One
6 4 (2.88%) Sage X3
7 1 (0.72%) Infor LN
7 1 (0.72%) Infor M3
7 1 (0.72%) Sage 1000
7 1 (0.72%) Sage 50
7 1 (0.72%) Sage 500
7 1 (0.72%) Sage BI
7 1 (0.72%) Salesforce.com CRM
Cloud Services
1 16 (11.51%) Dynamics 365
2 9 (6.47%) Microsoft Azure
3 5 (3.60%) Azure Data Factory
4 4 (2.88%) Amazon AWS
5 1 (0.72%) AWS CloudFormation
5 1 (0.72%) IaaS
5 1 (0.72%) Office 365
5 1 (0.72%) PaaS
Communications & Networking
1 4 (2.88%) Firewall
2 3 (2.16%) Internet
3 1 (0.72%) Intranet
3 1 (0.72%) LAN
3 1 (0.72%) WAN
3 1 (0.72%) Wi-Fi
Database & Business Intelligence
1 30 (21.58%) SQL Server
2 19 (13.67%) SQL Server Reporting Services
3 18 (12.95%) MySQL
4 12 (8.63%) MongoDB
4 12 (8.63%) NoSQL
4 12 (8.63%) SQL Server Integration Services
5 10 (7.19%) Power BI
5 10 (7.19%) SQL Server Analysis Services
6 9 (6.47%) Data Warehouse
7 6 (4.32%) Azure SQL Database
7 6 (4.32%) SQL Server 2012
8 5 (3.60%) Azure SQL Data Warehouse
8 5 (3.60%) Data Lake
8 5 (3.60%) Hadoop
8 5 (3.60%) HDInsight
8 5 (3.60%) Spotfire
8 5 (3.60%) SQL Server 2014
8 5 (3.60%) SQL Server 2016
9 2 (1.44%) RavenDB
9 2 (1.44%) Relational Database
Development Applications
1 11 (7.91%) Jenkins
2 10 (7.19%) Cucumber
3 5 (3.60%) JUnit
4 4 (2.88%) Git (software)
5 3 (2.16%) Visual Studio
6 2 (1.44%) Team Foundation Server
7 1 (0.72%) Eclipse
7 1 (0.72%) JIRA
7 1 (0.72%) JMeter
7 1 (0.72%) LoadRunner
7 1 (0.72%) LoadUI
7 1 (0.72%) Maven
7 1 (0.72%) Mercurial
7 1 (0.72%) Selenium
7 1 (0.72%) Subversion
General
1 25 (17.99%) Finance
2 15 (10.79%) Marketing
3 7 (5.04%) Manufacturing
4 4 (2.88%) Retail
5 1 (0.72%) Aerospace
5 1 (0.72%) Automotive
5 1 (0.72%) Back Office
5 1 (0.72%) Games
Job Titles
1 59 (42.45%) Developer
2 31 (22.30%) Consultant
3 17 (12.23%) Java Developer
4 14 (10.07%) Senior Developer
5 12 (8.63%) Senior Java Developer
6 11 (7.91%) Analyst
7 10 (7.19%) Dynamics NAV Consultant
7 10 (7.19%) Microsoft Consultant
8 9 (6.47%) CRM Consultant
8 9 (6.47%) Dynamics CRM Consultant
9 8 (5.76%) Service Manager
10 7 (5.04%) Administrator
10 7 (5.04%) Business Intelligence Developer
10 7 (5.04%) Junior
10 7 (5.04%) Microsoft CRM Consultant
11 6 (4.32%) .NET Developer
11 6 (4.32%) CRM Developer
11 6 (4.32%) Dynamics CRM Developer
11 6 (4.32%) Functional Consultant
11 6 (4.32%) Microsoft Developer
Libraries, Frameworks & Software Standards
1 20 (14.39%) .NET
2 18 (12.95%) HTML
3 17 (12.23%) Spring
4 14 (10.07%) CSS
5 11 (7.91%) jQuery
6 10 (7.19%) AngularJS
6 10 (7.19%) Spring MVC
7 7 (5.04%) Hibernate
7 7 (5.04%) Web Services
8 6 (4.32%) ASP.NET
8 6 (4.32%) ASP.NET MVC
8 6 (4.32%) HTML5
9 5 (3.60%) J2EE
9 5 (3.60%) XML
10 4 (2.88%) Sass
11 3 (2.16%) .NET Core
11 3 (2.16%) ASP.NET Web API
11 3 (2.16%) Java EE
11 3 (2.16%) Twitter Bootstrap
12 2 (1.44%) ASP.NET MVC 5
Miscellaneous
1 13 (9.35%) Driving Licence
2 10 (7.19%) Social Media
3 9 (6.47%) Analytical Skills
4 6 (4.32%) Self-Motivation
5 3 (2.16%) Enterprise Storage
5 3 (2.16%) Mobile App
6 2 (1.44%) Computer Science
6 2 (1.44%) Enterprise Software
6 2 (1.44%) Greenfield Project
6 2 (1.44%) User Experience
7 1 (0.72%) Smartphone
7 1 (0.72%) Tandem
Operating Systems
1 4 (2.88%) Windows
2 2 (1.44%) Linux
3 1 (0.72%) Android
3 1 (0.72%) Apple iOS
Processes & Methodologies
1 30 (21.58%) CRM
2 29 (20.86%) ERP
3 25 (17.99%) Agile Software Development
4 18 (12.95%) Business Intelligence
4 18 (12.95%) MVC
5 13 (9.35%) Web Development
6 12 (8.63%) Analytics
6 12 (8.63%) DevOps
7 11 (7.91%) Problem-Solving
8 10 (7.19%) Continuous Deployment
9 9 (6.47%) Project Management
9 9 (6.47%) Service Management
10 8 (5.76%) E-Commerce
10 8 (5.76%) ETL
10 8 (5.76%) ITIL
11 6 (4.32%) Software Engineering
12 5 (3.60%) Dashboard Development
12 5 (3.60%) Front End Development
12 5 (3.60%) Microservices
12 5 (3.60%) Web Application Development
Programming Languages
1 48 (34.53%) SQL
2 32 (23.02%) JavaScript
3 23 (16.55%) Java
4 19 (13.67%) C#
5 16 (11.51%) Java 8
6 15 (10.79%) PHP
7 7 (5.04%) T-SQL
8 5 (3.60%) C
9 3 (2.16%) Python
10 2 (1.44%) X++
11 1 (0.72%) C++
11 1 (0.72%) TypeScript
11 1 (0.72%) VB.NET
Qualifications
1 6 (4.32%) Degree
2 3 (2.16%) AAT
2 3 (2.16%) CIMA
2 3 (2.16%) DBS Check
3 2 (1.44%) ACCA
4 1 (0.72%) CCIE
4 1 (0.72%) CCNA
4 1 (0.72%) CCNP
4 1 (0.72%) Cisco Certification
4 1 (0.72%) ISTQB
4 1 (0.72%) SC Cleared
4 1 (0.72%) Security Cleared
Quality Assurance & Compliance
1 6 (4.32%) SLA
2 5 (3.60%) BS25999
2 5 (3.60%) ISO 9001
2 5 (3.60%) ISO/IEC 27001
3 3 (2.16%) ISO/IEC 20000
4 1 (0.72%) QA
System Software
1 5 (3.60%) Active Directory
1 5 (3.60%) HDFS
2 3 (2.16%) Hyper-V
2 3 (2.16%) VMware Infrastructure
Systems Management
1 1 (0.72%) Ansible
1 1 (0.72%) Opscode Chef
1 1 (0.72%) Puppet
Vendors
1 68 (48.92%) Microsoft
2 17 (12.23%) Sage
3 10 (7.19%) Infor
4 9 (6.47%) SAP
5 6 (4.32%) Epicor
5 6 (4.32%) Oracle
6 4 (2.88%) ServiceNow
7 3 (2.16%) Citrix
7 3 (2.16%) Dell
7 3 (2.16%) EqualLogic
7 3 (2.16%) Facebook
7 3 (2.16%) NetApp
7 3 (2.16%) VMware
8 2 (1.44%) HubSpot
8 2 (1.44%) Salesforce.com
9 1 (0.72%) CheckPoint
9 1 (0.72%) F5
9 1 (0.72%) Nokia
9 1 (0.72%) Remedy
9 1 (0.72%) Tableau