Hybrid/Remote GTM Strategy Contract Job Trends

Go-to-Market Strategy
UK > Work from Home

The table below provides summary statistics and contractor rates for remote or hybrid contract work requiring GTM Strategy skills. It covers contract job vacancies from the 6 months leading up to 10 June 2026, with comparisons to the same periods in the previous two years.

6 months to
10 Jun 2026
Same period 2025 Same period 2024
Rank 332 297 -
Rank change year-on-year -35 - -
Contract jobs citing GTM Strategy 12 6 0
As % of all contract jobs with remote/hybrid work options 0.095% 0.062% -
As % of the Processes & Methodologies category 0.11% 0.068% -
Number of daily rates quoted 6 3 0
10th Percentile £423 £212 -
25th Percentile £488 £229 -
Median daily rate (50th Percentile) £550 £273 -
Median % change year-on-year +101.83% - -
75th Percentile £575 £346 -
90th Percentile - £381 -
UK median daily rate £525 £419 £303
% change year-on-year +25.30% +38.51% -42.38%

All Process & Methodology Skills
Work from Home

GTM Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 11,202 8,821 12,907
As % of all contract jobs with a WFH option 89.05% 91.36% 87.35%
Number of daily rates quoted 7,181 6,019 8,691
10th Percentile £350 £325 £325
25th Percentile £425 £413 £425
Median daily rate (50th Percentile) £518 £513 £525
Median % change year-on-year +0.98% -2.38% -2.78%
75th Percentile £622 £631 £638
90th Percentile £725 £763 £750
UK median daily rate £513 £508 £525
% change year-on-year +0.99% -3.33% -4.55%
Number of hourly rates quoted 583 220 575
10th Percentile £17.23 £13.75 £14.93
25th Percentile £31.59 £18.43 £23.88
Median hourly rate £57.50 £35.95 £43.00
Median % change year-on-year +59.97% -16.41% -18.10%
75th Percentile £70.00 £66.00 £60.00
90th Percentile £85.00 £75.25 £74.30
UK median hourly rate £43.96 £27.28 £36.50
% change year-on-year +61.14% -25.26% +1.39%

GTM Strategy
Job Vacancy Trend for Remote/Hybrid Jobs

Historical trend showing the proportion of contract IT job postings citing GTM Strategy and offering remote or hybrid work options relative to all contract IT jobs advertised.

GTM Strategy job vacancy trend for remote/hybrid jobs

GTM Strategy
Daily Rate Trend for Remote/Hybrid Jobs

Contractor daily rate distribution trend for jobs with remote/hybrid work options citing GTM Strategy.

Contractor daily rate distribution trend for jobs with remote/hybrid work options citing GTM Strategy

GTM Strategy
Daily Rate Histogram for Remote/Hybrid Jobs

Daily rate distribution for jobs with remote/hybrid work options citing GTM Strategy over the 6 months to 10 June 2026.

GTM Strategy daily rate histogram for jobs with remote/hybrid work options

GTM Strategy
Co-Occurring Skills & Capabilities in Remote/Hybrid Jobs by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (8.33%) Confluence
Business Applications
1 1 (8.33%) Salesforce CRM
Cloud Services
1 1 (8.33%) Adobe Analytics
1 1 (8.33%) Figma
1 1 (8.33%) GitHub
1 1 (8.33%) SaaS
1 1 (8.33%) WhatsApp
Database & Business Intelligence
1 1 (8.33%) Tableau
Development Applications
1 1 (8.33%) JIRA
General
1 6 (50.00%) Social Skills
2 4 (33.33%) Finance
2 4 (33.33%) Influencing Skills
3 3 (25.00%) Marketing
4 2 (16.67%) Analytical Skills
4 2 (16.67%) German Language
4 2 (16.67%) Swedish Language
5 1 (8.33%) Law
5 1 (8.33%) Local Government
5 1 (8.33%) Pharmaceutical
5 1 (8.33%) Public Sector
Job Titles
1 4 (33.33%) Product Manager
1 4 (33.33%) Sales Manager
2 1 (8.33%) Data Modeller
2 1 (8.33%) Data Scientist
2 1 (8.33%) Digital Product Manager
2 1 (8.33%) Finance Modeller
2 1 (8.33%) Lead
2 1 (8.33%) Senior
Miscellaneous
1 4 (33.33%) Educational Technology
2 1 (8.33%) Data Protection Act
2 1 (8.33%) FMCG
2 1 (8.33%) Mobile App
2 1 (8.33%) NHS
2 1 (8.33%) Onboarding
2 1 (8.33%) Product Ownership
Processes & Methodologies
1 6 (50.00%) Problem-Solving
2 5 (41.67%) Product Management
3 4 (33.33%) Agile
3 4 (33.33%) B2B
3 4 (33.33%) Business Development
4 3 (25.00%) Budgeting
4 3 (25.00%) Budgeting and Resource Allocation
4 3 (25.00%) Design Thinking
4 3 (25.00%) Event Storming
4 3 (25.00%) Objectives and Key Results
4 3 (25.00%) Product Roadmap
4 3 (25.00%) Product Strategy
4 3 (25.00%) Prototyping
4 3 (25.00%) Resource Allocation
4 3 (25.00%) Roadmaps
4 3 (25.00%) Scrum
4 3 (25.00%) Thought Leadership
5 2 (16.67%) Actionable Insight
5 2 (16.67%) Analytics
5 2 (16.67%) Stakeholder Engagement
Programming Languages
1 1 (8.33%) Python
1 1 (8.33%) SQL
Qualifications
1 3 (25.00%) Degree
Vendors
1 2 (16.67%) Databricks
2 1 (8.33%) Adobe
2 1 (8.33%) Salesforce