Marketing Contracts with Work from Home Options

Marketing
UK > Work from Home

The table below looks at the prevalence of the term Marketing in contract job vacancies with an option to work from home (WFH). Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 25 April 2024 with a comparison to the same period over the previous 2 years.

6 months to
25 Apr 2024
Same period 2023 Same period 2022
Rank 77 113 89
Rank change year-on-year +36 -24 -4
Contract jobs citing Marketing 418 564 1,280
As % of all contract jobs with a WFH option 2.71% 2.17% 2.88%
As % of the General category 4.62% 3.72% 5.35%
Number of daily rates quoted 268 356 940
10th Percentile £275 £221 £343
25th Percentile £375 £407 £425
Median daily rate (50th Percentile) £481 £525 £525
Median % change year-on-year -8.33% - +9.38%
75th Percentile £600 £638 £638
90th Percentile £738 £725 £738
UK median daily rate £468 £525 £525
% change year-on-year -10.95% - +8.00%
Number of hourly rates quoted 16 12 11
10th Percentile £12.75 £22.19 £19.50
25th Percentile £14.72 £22.88 £20.83
Median hourly rate £25.00 £33.25 £27.00
Median % change year-on-year -24.81% +23.15% -11.48%
75th Percentile £39.22 £60.94 £33.50
90th Percentile £78.28 £63.75 £35.00
UK median hourly rate £34.00 £38.00 £37.50
% change year-on-year -10.53% +1.33% +36.36%

All General Skills
Work from Home

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a WFH option and a requirement for common skills.

Contract vacancies with a requirement for common skills 9,051 15,173 23,908
As % of all contract jobs with a WFH option 58.67% 58.29% 53.82%
Number of daily rates quoted 5,915 10,690 17,289
10th Percentile £331 £363 £350
25th Percentile £425 £450 £425
Median daily rate (50th Percentile) £535 £550 £525
Median % change year-on-year -2.73% +4.76% +7.69%
75th Percentile £650 £675 £638
90th Percentile £763 £775 £738
UK median daily rate £525 £550 £530
% change year-on-year -4.55% +3.77% +7.07%
Number of hourly rates quoted 461 354 358
10th Percentile £14.00 £19.12 £13.46
25th Percentile £22.50 £30.51 £19.35
Median hourly rate £38.12 £52.50 £31.43
Median % change year-on-year -27.39% +67.06% +30.94%
75th Percentile £51.50 £68.44 £49.25
90th Percentile £67.81 £80.25 £63.45
UK median hourly rate £28.50 £35.00 £21.86
% change year-on-year -18.57% +60.11% -2.84%

Marketing
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Marketing as a proportion of all IT jobs advertised.

Marketing trend for jobs with a WFH option

Marketing
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with a work from home option citing Marketing.

Marketing daily rate for jobs with a WFH option

Marketing
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with a work from home option citing Marketing over the 6 months to 25 April 2024.

Marketing daily rate histogram for jobs with a WFH option

Marketing
Hourly Rate Trend for Jobs with a WFH Option

3-month moving average hourly rate quoted in job vacancies with a work from home option citing Marketing.

Marketing hourly rate for jobs with a WFH option

Marketing
Hourly Rate Histogram for Jobs with a WFH Option

Hourly rate distribution for jobs with a work from home option citing Marketing over the 6 months to 25 April 2024.

Marketing hourly rate histogram for jobs with a WFH option

Marketing
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (4.31%) CMS
2 9 (2.15%) Confluence
3 7 (1.67%) Adobe Experience Manager
4 6 (1.44%) Apache Spark
5 5 (1.20%) SAS
5 5 (1.20%) SharePoint
6 2 (0.48%) OpenStack
6 2 (0.48%) Sitecore CMS
7 1 (0.24%) Apache
7 1 (0.24%) ArcGIS
7 1 (0.24%) Drupal
7 1 (0.24%) EPiServer
7 1 (0.24%) IIS
7 1 (0.24%) Liferay
7 1 (0.24%) nginx
7 1 (0.24%) NServiceBus
7 1 (0.24%) Umbraco
Applications
1 16 (3.83%) Microsoft Excel
2 15 (3.59%) Microsoft Office
3 12 (2.87%) Adobe Illustrator
3 12 (2.87%) Microsoft PowerPoint
3 12 (2.87%) Photoshop
4 11 (2.63%) Adobe After Effects
5 7 (1.67%) Adobe Creative Suite
6 6 (1.44%) Microsoft Project
7 5 (1.20%) Adobe Premiere
7 5 (1.20%) CINEMA 4D
8 4 (0.96%) InDesign
9 2 (0.48%) Acrobat
9 2 (0.48%) MS Visio
10 1 (0.24%) Chatbot
10 1 (0.24%) InVision
10 1 (0.24%) Sketch
10 1 (0.24%) Spreadsheet
Business Applications
1 27 (6.46%) Dynamics CRM
2 11 (2.63%) Salesforce CRM
3 7 (1.67%) Shopify
4 5 (1.20%) Adobe Campaign
5 4 (0.96%) Workfront
6 3 (0.72%) FastStats
6 3 (0.72%) Unica
7 2 (0.48%) Eloqua
7 2 (0.48%) Magento
8 1 (0.24%) SAP HCM
8 1 (0.24%) SAP HR
8 1 (0.24%) SAP Payroll
8 1 (0.24%) Sparx Enterprise Architect
Cloud Services
1 50 (11.96%) Azure
2 32 (7.66%) Power Platform
3 31 (7.42%) Dynamics 365
4 28 (6.70%) AWS
5 23 (5.50%) Azure DevOps
6 17 (4.07%) SaaS
7 14 (3.35%) PaaS
8 12 (2.87%) Microsoft 365
9 10 (2.39%) Figma
9 10 (2.39%) Salesforce Sales Cloud
10 9 (2.15%) GCP
10 9 (2.15%) Google Analytics
10 9 (2.15%) IaaS
10 9 (2.15%) Serverless
11 8 (1.91%) Azure Data Factory
12 7 (1.67%) Adobe Creative Cloud
12 7 (1.67%) Amazon EC2
13 6 (1.44%) GitHub
13 6 (1.44%) Salesforce Service Cloud
13 6 (1.44%) Virtual Private Cloud
Communications & Networking
1 7 (1.67%) 3G
1 7 (1.67%) 4G
2 5 (1.20%) 5G
3 4 (0.96%) VPN
4 3 (0.72%) DNS
4 3 (0.72%) FTP
4 3 (0.72%) Internet
5 2 (0.48%) Wireless
6 1 (0.24%) Firewall
6 1 (0.24%) HTTP
6 1 (0.24%) HTTPS
6 1 (0.24%) InfiniBand
6 1 (0.24%) RTP
6 1 (0.24%) SMS
6 1 (0.24%) TCP/IP
Database & Business Intelligence
1 31 (7.42%) Power BI
2 16 (3.83%) Tableau
3 12 (2.87%) SQL Server
4 11 (2.63%) Metadata
5 8 (1.91%) Data Lake
5 8 (1.91%) Relational Database
6 7 (1.67%) Looker
7 6 (1.44%) Amazon RDS
7 6 (1.44%) BigQuery
7 6 (1.44%) Data Warehouse
7 6 (1.44%) Ingres
8 4 (0.96%) MySQL
8 4 (0.96%) NoSQL
9 3 (0.72%) Big Data
10 2 (0.48%) Azure SQL Database
10 2 (0.48%) PostgreSQL
10 2 (0.48%) PostHog
10 2 (0.48%) Power Query
10 2 (0.48%) RDBMS
10 2 (0.48%) Sisense
Development Applications
1 26 (6.22%) JIRA
2 13 (3.11%) Git
3 10 (2.39%) ERwin
4 9 (2.15%) Jenkins
5 7 (1.67%) Postman
6 6 (1.44%) Dreamweaver
6 6 (1.44%) Rational DOORS
7 5 (1.20%) git-flow
8 4 (0.96%) Cypress.io
8 4 (0.96%) NUnit
9 3 (0.72%) GitLab
9 3 (0.72%) Visual Studio
10 2 (0.48%) Maven
10 2 (0.48%) Visual Studio Code
11 1 (0.24%) Deequ
11 1 (0.24%) SpecFlow
General
1 161 (38.52%) Finance
2 120 (28.71%) Manufacturing
3 118 (28.23%) Telecoms
4 117 (27.99%) Social Skills
5 115 (27.51%) Public Sector
6 114 (27.27%) Electronics
7 44 (10.53%) Analytical Skills
8 43 (10.29%) Retail
9 20 (4.78%) Advertising
10 16 (3.83%) German Language
11 12 (2.87%) Influencing Skills
12 11 (2.63%) Presentation Skills
13 9 (2.15%) Documentation Skills
13 9 (2.15%) French Language
13 9 (2.15%) Inclusion and Diversity
13 9 (2.15%) Law
14 8 (1.91%) Legal
15 6 (1.44%) Banking
16 5 (1.20%) Organisational Skills
16 5 (1.20%) Publishing
Job Titles
1 54 (12.92%) Analyst
2 49 (11.72%) Architect
3 42 (10.05%) Lead
4 40 (9.57%) Consultant
5 32 (7.66%) Project Manager
5 32 (7.66%) Senior
6 30 (7.18%) Designer
7 28 (6.70%) Developer
8 22 (5.26%) Dynamics 365 Consultant
9 21 (5.02%) Business Analyst
10 16 (3.83%) Data Architect
11 14 (3.35%) Azure Engineer
11 14 (3.35%) Marketing Analyst
12 13 (3.11%) Administrator
13 12 (2.87%) Marketing Manager
13 12 (2.87%) Support Engineer
14 11 (2.63%) Enterprise Architect
15 10 (2.39%) Enterprise Data Architect
15 10 (2.39%) Technical Architect
16 9 (2.15%) Salesforce Developer
Libraries, Frameworks & Software Standards
1 27 (6.46%) CSS
2 20 (4.78%) HTML
3 10 (2.39%) .NET
4 9 (2.15%) AngularJS
5 8 (1.91%) jQuery
5 8 (1.91%) JSON
5 8 (1.91%) React
6 7 (1.67%) GraphQL
6 7 (1.67%) Lightning Web Components
6 7 (1.67%) Node.js
6 7 (1.67%) Sass
7 6 (1.44%) Pandas
7 6 (1.44%) Redux
7 6 (1.44%) RESTful
7 6 (1.44%) Swagger
7 6 (1.44%) Web Services
7 6 (1.44%) XML
8 5 (1.20%) REST
8 5 (1.20%) VML
8 5 (1.20%) WebSockets
Miscellaneous
1 20 (4.78%) Product Ownership
2 17 (4.07%) Marketing Technology
3 13 (3.11%) Data Protection Act
4 12 (2.87%) Legacy Systems
5 11 (2.63%) Management Information System
6 10 (2.39%) Social Media
6 10 (2.39%) Wiki
7 9 (2.15%) Animation
7 9 (2.15%) NHS
7 9 (2.15%) Onboarding
8 8 (1.91%) Over-the-Top Content
8 8 (1.91%) Video\Live Streaming
9 7 (1.67%) Enterprise Software
10 5 (1.20%) Analytical Mindset
10 5 (1.20%) Cloud Native
10 5 (1.20%) Fixed Income
10 5 (1.20%) Motion Graphics
10 5 (1.20%) Multi-touch
11 4 (0.96%) Low-Code
11 4 (0.96%) Mobile App
Operating Systems
1 21 (5.02%) Windows
2 13 (3.11%) Linux
3 9 (2.15%) Unix
4 4 (0.96%) Windows 10
4 4 (0.96%) Windows 7
5 3 (0.72%) Android
5 3 (0.72%) Apple iOS
5 3 (0.72%) Windows Server
6 1 (0.24%) Windows Server 2008
6 1 (0.24%) Windows Server 2012
Processes & Methodologies
1 144 (34.45%) Digital Marketing
2 137 (32.78%) Business Intelligence
3 114 (27.27%) Programme Management
4 83 (19.86%) Agile
5 69 (16.51%) CRM
6 62 (14.83%) Problem-Solving
7 50 (11.96%) Project Management
8 42 (10.05%) Stakeholder Management
9 41 (9.81%) Analytics
10 39 (9.33%) User Experience
11 35 (8.37%) Data Modelling
11 35 (8.37%) DevOps
12 31 (7.42%) Continuous Improvement
12 31 (7.42%) Customer Experience
13 28 (6.70%) Scrum
14 27 (6.46%) Roadmaps
14 27 (6.46%) SDLC
15 26 (6.22%) Migration
15 26 (6.22%) Project Delivery
15 26 (6.22%) User Acceptance Testing
Programming Languages
1 54 (12.92%) SQL
2 44 (10.53%) Python
3 29 (6.94%) JavaScript
4 15 (3.59%) TypeScript
5 12 (2.87%) Java
6 10 (2.39%) PowerShell
7 9 (2.15%) C#
8 8 (1.91%) R
9 6 (1.44%) Kusto Query Language
10 4 (0.96%) Apex Code
11 3 (0.72%) Bash
11 3 (0.72%) Data Analysis Expressions
11 3 (0.72%) Go
11 3 (0.72%) MATLAB
11 3 (0.72%) Scala
12 2 (0.48%) PHP
12 2 (0.48%) SOQL
12 2 (0.48%) T-SQL
13 1 (0.24%) Bicep
Qualifications
1 51 (12.20%) Degree
2 39 (9.33%) Security Cleared
3 25 (5.98%) SC Cleared
4 19 (4.55%) Master's Degree
5 17 (4.07%) DV Cleared
6 9 (2.15%) AWS Certification
7 7 (1.67%) ITIL Certification
8 4 (0.96%) Computer Science Degree
8 4 (0.96%) ISTQB
9 3 (0.72%) Azure Certification
9 3 (0.72%) CISSP
9 3 (0.72%) MBA
9 3 (0.72%) PMI Certification
9 3 (0.72%) PMP
10 2 (0.48%) PhD
11 1 (0.24%) AWS Certified DevOps Engineer
11 1 (0.24%) AWS Certified Solutions Architect
11 1 (0.24%) MCSE
11 1 (0.24%) Microsoft Certification
11 1 (0.24%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 18 (4.31%) GDPR
1 18 (4.31%) QA
2 13 (3.11%) Data Quality
3 11 (2.63%) Accessibility
3 11 (2.63%) SLA
4 8 (1.91%) PMO
5 7 (1.67%) PCI DSS
6 1 (0.24%) Disclosure Scotland
System Software
1 9 (2.15%) Active Directory
2 6 (1.44%) Docker
3 2 (0.48%) Firmware
4 1 (0.24%) Hyper-V
4 1 (0.24%) Virtual Machines
4 1 (0.24%) VMware Infrastructure
Systems Management
1 15 (3.59%) Terraform
2 3 (0.72%) Ansible
2 3 (0.72%) Kubernetes
2 3 (0.72%) Puppet
3 2 (0.48%) Grafana
3 2 (0.48%) Microsoft Intune
3 2 (0.48%) Progress Chef
3 2 (0.48%) SCCM
4 1 (0.24%) AppManager
4 1 (0.24%) Dell DRAC
4 1 (0.24%) Prometheus
4 1 (0.24%) Salt
Vendors
1 120 (28.71%) SAP
2 58 (13.88%) Microsoft
3 43 (10.29%) Salesforce
4 39 (9.33%) Adobe
5 17 (4.07%) Google
6 13 (3.11%) Salesforce Marketing Cloud
7 11 (2.63%) Sparx
8 9 (2.15%) Databricks
9 8 (1.91%) Facebook
9 8 (1.91%) Pardot
10 7 (1.67%) Optimizely
10 7 (1.67%) Sitecore
11 6 (1.44%) Dell
11 6 (1.44%) dotdigital
12 5 (1.20%) Instagram
12 5 (1.20%) Marketo
12 5 (1.20%) Twitter
13 4 (0.96%) Ensighten
13 4 (0.96%) Monetate
13 4 (0.96%) Tealium