Go-to-Market Strategy
UK > Work from Home
The table below provides summary statistics for remote or hybrid contract work requiring GTM Strategy skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited GTM Strategy over the 6 months leading up to 14 August 2025, comparing them to the same period in the previous two years.
| 6 months to 14 Aug 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 303 | 322 | 428 |
| Rank change year-on-year | +19 | +106 | +174 |
| Contract jobs citing GTM Strategy | 9 | 9 | 12 |
| As % of all contract jobs with a WFH option | 0.089% | 0.069% | 0.055% |
| As % of the Processes & Methodologies category | 0.097% | 0.079% | 0.061% |
| Number of daily rates quoted | 6 | 5 | 8 |
| 10th Percentile | £229 | £517 | £445 |
| 25th Percentile | £286 | £543 | £500 |
| Median daily rate (50th Percentile) | £388 | £585 | £525 |
| Median % change year-on-year | -33.76% | +11.38% | -24.96% |
| 75th Percentile | £425 | £628 | £578 |
| 90th Percentile | £516 | £660 | £599 |
| UK median daily rate | £419 | £379 | £501 |
| % change year-on-year | +10.70% | -24.38% | -28.50% |
All Process and Methodology Skills
Work from Home
GTM Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring process or methodology skills.
| Contract vacancies with a requirement for process or methodology skills | 9,245 | 11,371 | 19,522 |
| As % of all contract jobs with a WFH option | 91.90% | 87.26% | 89.43% |
| Number of daily rates quoted | 6,184 | 7,591 | 13,777 |
| 10th Percentile | £325 | £325 | £350 |
| 25th Percentile | £413 | £425 | £440 |
| Median daily rate (50th Percentile) | £510 | £525 | £538 |
| Median % change year-on-year | -2.86% | -2.33% | -2.27% |
| 75th Percentile | £625 | £638 | £650 |
| 90th Percentile | £750 | £750 | £750 |
| UK median daily rate | £500 | £525 | £545 |
| % change year-on-year | -4.76% | -3.67% | -0.91% |
| Number of hourly rates quoted | 283 | 394 | 459 |
| 10th Percentile | £12.62 | £18.50 | £17.11 |
| 25th Percentile | £18.77 | £31.25 | £25.25 |
| Median hourly rate | £34.48 | £43.00 | £50.00 |
| Median % change year-on-year | -19.81% | -14.00% | +5.26% |
| 75th Percentile | £65.00 | £65.02 | £67.50 |
| 90th Percentile | £70.13 | £75.00 | £79.35 |
| UK median hourly rate | £25.15 | £41.50 | £42.33 |
| % change year-on-year | -39.40% | -1.95% | +59.73% |
GTM Strategy
Trend for Jobs with a WFH Option
Job vacancies with remote working options citing GTM Strategy as a proportion of all IT jobs advertised.
GTM Strategy
Daily Rate Trend for Jobs with a WFH Option
3-month moving average daily rate quoted in job vacancies with remote working options citing GTM Strategy.
GTM Strategy
Daily Rate Histogram for Jobs with a WFH Option
Daily rate distribution for jobs with remote working options citing GTM Strategy over the 6 months to 14 August 2025.
GTM Strategy
Co-occurring Skills and Capabilities with WFH Options by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: