Sales commercial systems roadmap, prioritising initiatives based on business value, user needs and strategic objectives. Lead the optimisation and continuous improvement of Salesforce and support the ongoing evolution of Media Cloud capabilities, ensuring platforms remain effective, scalable and user-centric. Gather, define and translate business requirements into platform enhancements, user … stories and workflow improvements. Partner with the Salesforce Product Team to prioritise backlog, shape solutions and support successful delivery. Collaborate across Sales, Ad Operations, Planning, Revenue Performance, Business Intelligence, Product and Technology teams to identify opportunities for improvement. Design and optimise commercial workflows and processes to drive efficiency, consistency ...