Senior Personalisation Lead
- Hiring Organisation
- VML
- Location
- City of London, London, United Kingdom
acumen to optimise resource allocation for personalisation efforts, monitor personalisation delivery throughput, and rigorously track the Return on Investment (ROI) of personalisation. Contribute to strategic forecasting and provide comprehensive performance reporting on personalisation outcomes and insights. Cultivate and maintain robust relationships with client stakeholders, specifically around personalisation planning, content … delivering highly relevant, tailored user experiences through practical application. Implement and continuously refine the comprehensive PLG framework, methodologies, and best practices, working within the strategic direction set by the Optimisation Principal. Lead cross-functional teams to meticulously design, configure, and analyse personalised experiences, dynamic content, and targeted recommendations that ...