Principal Consultant – CRM & Next-Best-Action Decisioning
- Hiring Organisation
- Jobleads-UK
- Location
- City of Edinburgh, Scotland, United Kingdom
intellectual property, accelerators, and methodologies that enhance market differentiation and delivery excellence in NBA decisioning. Act as a senior client partner, trusted advisor, and thought leader across accounts and industry forums, shaping the future direction of data-driven engagement. Skills & Experience Essential 8+ years’ experience delivering data-driven marketing … Excel. Desirable Deep expertise in decisioning platforms, e.g. Pega CDH, Adobe Experience Platform. Hands‐on experience architecting multi-channel, real-time engagement ecosystems. Thought leadership contributions, e.g. white papers, conference talks, capability development. Proven experience leading cross‐market or global deployments. Deep understanding of adaptive analytics, model governance ...