The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Basingstoke. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 28 April 2017 with a comparison to the same period over the previous 2 years.

Social Media
Hampshire / Basingstoke
3 months to
28 Apr 2017
Same period 2016 Same period 2015
Rank 61 66 56
Rank change year-on-year +5 -10  
Permanent jobs citing Social Media 3 1 1
As % of all permanent IT jobs advertised in Basingstoke 0.60% 0.20% 0.22%
As % of the Miscellaneous category 1.39% 0.56% 0.60%
Number of salaries quoted 3 0 1
Median salary £40,000 - £25,000
UK excluding London median salary £35,000 £37,500 £37,500
% change year-on-year -6.66% -  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Basingstoke with a requirement for generic IT skills.

Generic IT Skills
Basingstoke
Permanent job vacancies with a requirement for generic IT skills 216 179 167
As % of all permanent IT job vacancies advertised in Basingstoke 43.03% 35.87% 36.23%
Number of salaries quoted 182 140 122
Median salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% -  
90% offered a salary of more than £27,500 £32,000 £25,000
10% offered a salary of more than £72,500 £57,500 £62,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Basingstoke

The job posting trend of jobs advertised in Basingstoke citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Basingstoke

Social Media
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Basingstoke.

Salary trend for Social Media in Basingstoke

For the 6 months to 28 April 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Social Media.

1 5 (71.43%) Marketing
2 4 (57.14%) Microsoft Office
2 4 (57.14%) Microsoft Excel
2 4 (57.14%) Salesforce.com
2 4 (57.14%) Microsoft PowerPoint
2 4 (57.14%) Lead Generation
2 4 (57.14%) Telemarketing
3 2 (28.57%) OO PHP
3 2 (28.57%) User Experience
3 2 (28.57%) Customer Requirements
3 2 (28.57%) Greenfield Project
3 2 (28.57%) SaaS
3 2 (28.57%) Laravel
3 2 (28.57%) Project Management
3 2 (28.57%) HTML
3 2 (28.57%) JavaScript
3 2 (28.57%) PHP
3 2 (28.57%) MySQL
3 2 (28.57%) OO
3 2 (28.57%) RAD
4 1 (14.29%) Content Management
4 1 (14.29%) Blog
4 1 (14.29%) Google Analytics
4 1 (14.29%) Email Marketing
4 1 (14.29%) Customer Engagement
4 1 (14.29%) SEO
4 1 (14.29%) Advertising
4 1 (14.29%) Analytics
4 1 (14.29%) Google
4 1 (14.29%) Pay per click

Social Media
Co-occurring IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (57.14%) Microsoft Excel
1 4 (57.14%) Microsoft Office
1 4 (57.14%) Microsoft PowerPoint
Cloud Services
1 2 (28.57%) SaaS
2 1 (14.29%) Google Analytics
Database & Business Intelligence
1 2 (28.57%) MySQL
General
1 5 (71.43%) Marketing
2 1 (14.29%) Advertising
Job Titles
1 4 (57.14%) Lead Generation Specialist
1 4 (57.14%) Telesales Specialist
2 2 (28.57%) Developer
2 2 (28.57%) PHP Developer
3 1 (14.29%) Content Manager
3 1 (14.29%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 2 (28.57%) HTML
1 2 (28.57%) Laravel
Miscellaneous
1 2 (28.57%) Greenfield Project
1 2 (28.57%) User Experience
2 1 (14.29%) Blog
Processes & Methodologies
1 4 (57.14%) Lead Generation
1 4 (57.14%) Telemarketing
2 2 (28.57%) Customer Requirements
2 2 (28.57%) OO
2 2 (28.57%) OO PHP
2 2 (28.57%) Project Management
2 2 (28.57%) RAD
3 1 (14.29%) Analytics
3 1 (14.29%) Content Management
3 1 (14.29%) Content Syndication
3 1 (14.29%) Content Writing
3 1 (14.29%) Customer Engagement
3 1 (14.29%) Digital Analytics
3 1 (14.29%) Digital Content Management
3 1 (14.29%) Email Marketing
3 1 (14.29%) Pay per click
3 1 (14.29%) SEO
Programming Languages
1 2 (28.57%) JavaScript
1 2 (28.57%) PHP
Vendors
1 4 (57.14%) Salesforce.com
2 1 (14.29%) Google
Basingstoke
Hays Specialist Recruitment Ltd
Salary: £25000 - £55000 per annum + Package
Posted: 7 days ago
Basingstoke, Hampshire
Clearwater People Solutions Ltd
Posted: 16 days ago