Period
to 14 November 2018

The following table provides summary statistics for permanent job vacancies advertised in Cheshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 14 November 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
North West > Cheshire
6 months to
14 Nov 2018
Same period 2017 Same period 2016
Rank 138 145 123
Rank change year-on-year +7 -22 +4
Permanent jobs citing SEO 18 29 26
As % of all permanent IT jobs advertised in Cheshire 0.69% 0.96% 1.15%
As % of the Processes & Methodologies category 0.74% 1.06% 1.29%
Number of salaries quoted 18 31 29
Cheshire median annual salary £36,250 £37,500 £35,000
Median salary % change year-on-year -3.33% +7.14% +27.27%
10th Percentile £26,250 £26,250 £26,250
90th Percentile £47,500 £51,250 £51,000
North West median annual salary £40,000 £37,500 £32,500
% change year-on-year +6.67% +15.38% +18.18%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Cheshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Cheshire
Permanent vacancies with a requirement for process or methodology skills 2,433 2,733 2,023
As % of all permanent IT jobs advertised in Cheshire 93.22% 90.35% 89.20%
Number of salaries quoted 1,848 2,066 1,720
Cheshire median annual salary £45,000 £42,500 £37,500
Median salary % change year-on-year +5.88% +13.33% -6.25%
10th Percentile £26,250 £26,250 £22,500
90th Percentile £70,000 £64,500 £60,000
North West median annual salary £45,000 £42,500 £40,000
% change year-on-year +5.88% +6.25% -

SEO
Job Vacancy Trend in Cheshire

Job postings citing SEO as a percentage of all IT jobs advertised in Cheshire.

Job vacancy trend for SEO in Cheshire

SEO
Salary Trend in Cheshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Cheshire.

Salary trend for SEO in Cheshire

SEO
Salary Histogram in Cheshire

The salary distribution of IT jobs citing SEO in Cheshire over the 6 months to 14 November 2018.

Salary histogram for SEO in Cheshire

SEO
Job Locations in Cheshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Cheshire region over the 6 months to 14 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wilmslow -6 8 £45,000 - 1
Runcorn +12 4 £28,000 +1.82%
Warrington +6 2 £30,000 +9.09%
Chester +6 2 £30,750 +2.50% 1
Macclesfield +7 1 £31,000 -31.11%
SEO
North West

For the 6 months to 14 November 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Cheshire region with a requirement for SEO.

1 12 (66.67%) HTML
2 11 (61.11%) CSS
3 9 (50.00%) Photoshop
3 9 (50.00%) JavaScript
3 9 (50.00%) jQuery
3 9 (50.00%) WordPress
3 9 (50.00%) Problem-Solving
4 8 (44.44%) Telecoms
4 8 (44.44%) Zend
4 8 (44.44%) Zend Framework
4 8 (44.44%) PHP
4 8 (44.44%) SQL
4 8 (44.44%) Visual Studio
4 8 (44.44%) Microsoft
5 6 (33.33%) Marketing
6 5 (27.78%) Social Media
6 5 (27.78%) Pay per click
6 5 (27.78%) Digital Marketing
6 5 (27.78%) Analytics
7 4 (22.22%) User Experience
7 4 (22.22%) Google
8 3 (16.67%) Google Analytics
8 3 (16.67%) Email Marketing
8 3 (16.67%) Retail
8 3 (16.67%) Business Development
8 3 (16.67%) Driving Licence
9 2 (11.11%) AngularJS
9 2 (11.11%) Conversion Rate Optimisation
9 2 (11.11%) CMS
9 2 (11.11%) Web Development

SEO
Co-occurring IT Skills in Cheshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (50.00%) WordPress
2 2 (11.11%) CMS
3 1 (5.56%) Sitefinity
Applications
1 9 (50.00%) Photoshop
2 1 (5.56%) Camtasia
Cloud Services
1 3 (16.67%) Google Analytics
2 1 (5.56%) AdWords
2 1 (5.56%) MailChimp
Communications & Networking
1 1 (5.56%) SMS
Development Applications
1 8 (44.44%) Visual Studio
2 1 (5.56%) gulp
2 1 (5.56%) webpack
General
1 8 (44.44%) Telecoms
2 6 (33.33%) Marketing
3 3 (16.67%) Retail
4 1 (5.56%) Advertising
Job Titles
1 9 (50.00%) Developer
2 8 (44.44%) PHP Developer
3 3 (16.67%) Business Development Manager
3 3 (16.67%) Business Manager
3 3 (16.67%) Development Manager
4 2 (11.11%) Digital Executive
4 2 (11.11%) Digital Marketing Executive
4 2 (11.11%) Marketing Executive
5 1 (5.56%) Author
5 1 (5.56%) Designer
5 1 (5.56%) Digital Development Manager
5 1 (5.56%) Digital Marketing Specialist
5 1 (5.56%) Front End Developer (Client-Side Developer)
5 1 (5.56%) Marketing Specialist
5 1 (5.56%) Senior Digital Marketing Executive
5 1 (5.56%) Senior Marketing Executive
5 1 (5.56%) SEO Executive
5 1 (5.56%) Technical Author
5 1 (5.56%) Technical Writer
5 1 (5.56%) Web Designer
Libraries, Frameworks & Software Standards
1 12 (66.67%) HTML
2 11 (61.11%) CSS
3 9 (50.00%) jQuery
4 8 (44.44%) Zend Framework
5 2 (11.11%) AngularJS
6 1 (5.56%) LESS
6 1 (5.56%) Sass
6 1 (5.56%) Twitter Bootstrap
6 1 (5.56%) Vue.js
6 1 (5.56%) XML
Miscellaneous
1 5 (27.78%) Social Media
2 4 (22.22%) User Experience
3 3 (16.67%) Driving Licence
4 1 (5.56%) Analytical Mindset
4 1 (5.56%) Analytical Skills
4 1 (5.56%) Mobile App
Processes & Methodologies
1 9 (50.00%) Problem-Solving
2 5 (27.78%) Analytics
2 5 (27.78%) Digital Marketing
2 5 (27.78%) Pay per click
3 3 (16.67%) Business Development
3 3 (16.67%) Email Marketing
4 2 (11.11%) Conversion Rate Optimisation
4 2 (11.11%) CRM
4 2 (11.11%) Web Development
5 1 (5.56%) Affiliate Marketing
5 1 (5.56%) Affiliate Network
5 1 (5.56%) B2B
5 1 (5.56%) B2C
5 1 (5.56%) Creative Problem-Solving
5 1 (5.56%) E-Commerce
5 1 (5.56%) Front End Development
5 1 (5.56%) Marketing Strategy
5 1 (5.56%) Mobile Application Development
5 1 (5.56%) Mobile First
5 1 (5.56%) User Acceptance Testing
Programming Languages
1 9 (50.00%) JavaScript
2 8 (44.44%) PHP
2 8 (44.44%) SQL
Qualifications
1 1 (5.56%) Degree
Vendors
1 8 (44.44%) Microsoft
1 8 (44.44%) Zend
2 4 (22.22%) Google
3 1 (5.56%) Facebook
3 1 (5.56%) Hootsuite
3 1 (5.56%) Hotjar