B2B Job Trends in Coventry

Business-to-Business (B2B)
West Midlands > Coventry

The table below provides summary statistics and salary benchmarking for jobs advertised in Coventry requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 27 December 2025, with comparisons to the same periods in the previous two years.

6 months to
27 Dec 2025
Same period 2024 Same period 2023
Rank 17 - 17
Rank change year-on-year - - +59
Permanent jobs citing B2B 14 0 26
As % of all permanent jobs in Coventry 5.26% - 10.28%
As % of the Processes & Methodologies category 6.19% - 10.40%
Number of salaries quoted 10 0 26
10th Percentile - - -
25th Percentile £21,000 - -
Median annual salary (50th Percentile) £25,500 - £26,500
Median % change year-on-year - - -55.83%
75th Percentile £26,250 - -
90th Percentile - - £28,750
West Midlands median annual salary £41,250 £28,822 £26,500
% change year-on-year +43.12% +8.76% -47.00%

All Process and Methodology Skills
Coventry

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Coventry.

Permanent vacancies with a requirement for process or methodology skills 226 191 250
As % of all permanent jobs advertised in Coventry 84.96% 96.95% 98.81%
Number of salaries quoted 105 96 230
10th Percentile £27,800 £36,250 £26,500
25th Percentile £40,000 £46,250 £37,125
Median annual salary (50th Percentile) £53,048 £55,000 £49,283
Median % change year-on-year -3.55% +11.60% -5.53%
75th Percentile £68,750 £70,000 £62,900
90th Percentile £80,000 £74,750 £75,000
West Midlands median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -4.76%

B2B
Job Vacancy Trend in Coventry

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised in Coventry.

B2B job vacancy trend in Coventry

B2B
Salary Trend in Coventry

Salary distribution trend for jobs in Coventry citing B2B.

Salary distribution trend for jobs in Coventry citing B2B

B2B
Co-Occurring Skills & Capabilities in Coventry by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

General
1 10 (71.43%) Telecoms
2 4 (28.57%) Marketing
Job Titles
1 10 (71.43%) Lead
2 4 (28.57%) Marketing Executive
Miscellaneous
1 4 (28.57%) Blog
1 4 (28.57%) Web Conferencing
Processes & Methodologies
1 14 (100.00%) CRM
2 10 (71.43%) B2C
2 10 (71.43%) Lead Generation
3 4 (28.57%) Campaign Management
3 4 (28.57%) Copywriting
3 4 (28.57%) Email Marketing
3 4 (28.57%) Market Research
3 4 (28.57%) Marketing Automation
3 4 (28.57%) Mentoring
3 4 (28.57%) Multichannel Marketing
3 4 (28.57%) SEO
3 4 (28.57%) Thought Leadership
Programming Languages
1 4 (28.57%) SQL
Vendors
1 4 (28.57%) HubSpot