Period
to 16 December 2018

The following table provides summary statistics for permanent job vacancies advertised in Dorset with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 16 December 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
South West > Dorset
6 months to
16 Dec 2018
Same period 2017 Same period 2016
Rank 98 99 88
Rank change year-on-year +1 -11 +9
Permanent jobs citing Digital Marketing 11 14 11
As % of all permanent IT jobs advertised in Dorset 0.94% 1.13% 1.08%
As % of the Processes & Methodologies category 1.04% 1.29% 1.24%
Number of salaries quoted 11 13 11
Dorset median annual salary £35,000 £37,500 £42,500
Median salary % change year-on-year -6.67% -11.76% -
10th Percentile £21,250 £28,750 £25,000
90th Percentile £46,250 £48,750 £47,500
South West median annual salary £50,000 £50,000 £43,500
% change year-on-year - +14.94% -20.91%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for process or methodology skills.

All Process and Methodology Skills
Dorset
Permanent vacancies with a requirement for process or methodology skills 1,053 1,086 890
As % of all permanent IT jobs advertised in Dorset 90.31% 87.51% 87.00%
Number of salaries quoted 901 919 785
Dorset median annual salary £40,000 £38,500 £37,500
Median salary % change year-on-year +3.90% +2.67% -
10th Percentile £27,500 £26,250 £25,000
90th Percentile £65,000 £55,000 £62,500
South West median annual salary £45,000 £42,500 £40,500
% change year-on-year +5.88% +4.94% +1.25%

Digital Marketing
Job Vacancy Trend in Dorset

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Digital Marketing in Dorset

Digital Marketing
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Dorset.

Salary trend for Digital Marketing in Dorset

Digital Marketing
Salary Histogram in Dorset

The salary distribution of IT jobs citing Digital Marketing in Dorset over the 6 months to 16 December 2018.

Salary histogram for Digital Marketing in Dorset

Digital Marketing
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Dorset region over the 6 months to 16 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -17 4 £40,000 -
Shaftesbury - 3 £28,500 -
Poole +9 2 £37,500 +15.38% 3
Verwood - 2 £22,500 -
Digital Marketing
South West

For the 6 months to 16 December 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Digital Marketing.

1 11 (100.00%) Marketing
2 10 (90.91%) Web Development
3 9 (81.82%) HTML
3 9 (81.82%) JavaScript
4 7 (63.64%) CSS
5 6 (54.55%) E-Commerce
5 6 (54.55%) CMS
6 5 (45.45%) PHP
7 4 (36.36%) SQL Server
7 4 (36.36%) Manufacturing
7 4 (36.36%) Content Management
7 4 (36.36%) User Experience
8 3 (27.27%) MVC
8 3 (27.27%) SEO
8 3 (27.27%) Google Analytics
8 3 (27.27%) Google
8 3 (27.27%) WordPress
8 3 (27.27%) Magento
8 3 (27.27%) Analytics
9 2 (18.18%) Laravel
9 2 (18.18%) Social Media Marketing
9 2 (18.18%) GitHub
9 2 (18.18%) ASP.NET MVC
9 2 (18.18%) Social Media
9 2 (18.18%) R
9 2 (18.18%) Sitefinity
9 2 (18.18%) Git (software)
9 2 (18.18%) Email Marketing
9 2 (18.18%) Umbraco
9 2 (18.18%) EPiServer

Digital Marketing
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (54.55%) CMS
2 3 (27.27%) WordPress
3 2 (18.18%) EPiServer
3 2 (18.18%) Sitecore CMS
3 2 (18.18%) Sitefinity
3 2 (18.18%) Umbraco
4 1 (9.09%) Drupal
Applications
1 2 (18.18%) Adobe Creative Suite
1 2 (18.18%) Adobe Illustrator
1 2 (18.18%) InDesign
1 2 (18.18%) Photoshop
Business Applications
1 3 (27.27%) Magento
Cloud Services
1 3 (27.27%) Google Analytics
2 2 (18.18%) GitHub
Database & Business Intelligence
1 4 (36.36%) SQL Server
2 1 (9.09%) MongoDB
2 1 (9.09%) MySQL
2 1 (9.09%) NoSQL
Development Applications
1 2 (18.18%) Git (software)
1 2 (18.18%) PhpStorm
2 1 (9.09%) webpack
General
1 11 (100.00%) Marketing
2 4 (36.36%) Manufacturing
Job Titles
1 10 (90.91%) Developer
2 5 (45.45%) Web Developer
3 4 (36.36%) PHP Developer
4 3 (27.27%) Junior
4 3 (27.27%) Junior Developer
5 2 (18.18%) .NET Developer
5 2 (18.18%) .NET Web Developer
5 2 (18.18%) C# .NET Developer
5 2 (18.18%) C# Developer
5 2 (18.18%) C# Web Developer
5 2 (18.18%) CMS Developer
5 2 (18.18%) Front End Developer (Client-Side Developer)
5 2 (18.18%) Junior Front End Developer (Client-Side Developer)
5 2 (18.18%) PHP Web Developer
5 2 (18.18%) PHP WordPress Developer
5 2 (18.18%) Webmaster
5 2 (18.18%) WordPress Developer
6 1 (9.09%) JavaScript Developer
6 1 (9.09%) PHP Magento Developer
6 1 (9.09%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 9 (81.82%) HTML
2 7 (63.64%) CSS
3 2 (18.18%) .NET
3 2 (18.18%) Ajax
3 2 (18.18%) ASP.NET
3 2 (18.18%) ASP.NET MVC
3 2 (18.18%) Laravel
3 2 (18.18%) XML
4 1 (9.09%) Express
4 1 (9.09%) HTML5
4 1 (9.09%) HTML5 Canvas
4 1 (9.09%) Node.js
4 1 (9.09%) REST
4 1 (9.09%) SVG
4 1 (9.09%) Vue.js
Miscellaneous
1 4 (36.36%) User Experience
2 2 (18.18%) Enterprise Cloud
2 2 (18.18%) Greenfield Project
2 2 (18.18%) Self-Motivation
2 2 (18.18%) Social Media
Processes & Methodologies
1 10 (90.91%) Web Development
2 6 (54.55%) E-Commerce
3 4 (36.36%) Content Management
4 3 (27.27%) Analytics
4 3 (27.27%) MVC
4 3 (27.27%) SEO
5 2 (18.18%) Direct Marketing
5 2 (18.18%) Email Marketing
5 2 (18.18%) Front End Development
5 2 (18.18%) OOP
5 2 (18.18%) Prototyping
5 2 (18.18%) Social Media Marketing
6 1 (9.09%) API Integration
6 1 (9.09%) Pay per click
6 1 (9.09%) Responsive Web Design
Programming Languages
1 9 (81.82%) JavaScript
2 5 (45.45%) PHP
3 2 (18.18%) C#
3 2 (18.18%) R
4 1 (9.09%) ES6
4 1 (9.09%) SQL
Vendors
1 3 (27.27%) Google
2 2 (18.18%) Adobe
2 2 (18.18%) Sitecore
3 1 (9.09%) DevExpress