Period
to 21 August 2018

The following table provides summary statistics for permanent job vacancies advertised in Dorset with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 21 August 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
South West > Dorset
6 months to
21 Aug 2018
Same period 2017 Same period 2016
Rank 100 72 86
Rank change year-on-year -28 +14 +19
Permanent jobs citing Digital Marketing 20 19 14
As % of all permanent IT jobs advertised in Dorset 1.43% 2.21% 1.32%
As % of the Processes & Methodologies category 1.55% 2.45% 1.47%
Number of salaries quoted 19 17 13
Dorset median annual salary £35,000 £33,000 £42,500
Median salary % change year-on-year +6.06% -22.35% +39.34%
10th Percentile £26,450 £21,250 £30,250
90th Percentile £46,250 £46,250 £46,250
South West median annual salary £45,000 £47,500 £45,000
% change year-on-year -5.26% +5.56% -10.00%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for process or methodology skills.

All Process and Methodology Skills
Dorset
Permanent vacancies with a requirement for process or methodology skills 1,287 774 951
As % of all permanent IT jobs advertised in Dorset 91.86% 90.10% 89.72%
Number of salaries quoted 1,145 684 809
Dorset median annual salary £40,000 £40,000 £37,500
Median salary % change year-on-year - +6.67% -
10th Percentile £27,500 £26,250 £25,000
90th Percentile £65,000 £55,000 £61,250
South West median annual salary £42,500 £42,000 £40,000
% change year-on-year +1.19% +5.00% -

Digital Marketing
Job Vacancy Trend in Dorset

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Digital Marketing in Dorset

Digital Marketing
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Dorset.

Salary trend for Digital Marketing in Dorset

Digital Marketing
Salary Histogram in Dorset

The salary distribution of IT jobs citing Digital Marketing in Dorset over the 6 months to 21 August 2018.

Salary histogram for Digital Marketing in Dorset

Digital Marketing
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Dorset region over the 6 months to 21 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -18 16 £35,000 -17.65% 5
Shaftesbury - 2 £28,500 - 1
Verwood - 2 £22,500 - 1
Digital Marketing
South West

For the 6 months to 21 August 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Digital Marketing.

1 20 (100.00%) Marketing
2 14 (70.00%) Analytics
2 14 (70.00%) SEO
2 14 (70.00%) Google
3 13 (65.00%) Social Media
3 13 (65.00%) Google Analytics
3 13 (65.00%) Self-Motivation
4 12 (60.00%) AdWords
4 12 (60.00%) Facebook
4 12 (60.00%) Pay per click
4 12 (60.00%) Advertising
5 11 (55.00%) Twitter
5 11 (55.00%) DoubleClick
5 11 (55.00%) Campaign Management
5 11 (55.00%) Analytical Skills
5 11 (55.00%) Google Tag Manager
5 11 (55.00%) Kenshoo
5 11 (55.00%) Marin
6 8 (40.00%) Web Development
6 8 (40.00%) HTML
6 8 (40.00%) JavaScript
7 6 (30.00%) CSS
8 5 (25.00%) CMS
8 5 (25.00%) Content Management
9 4 (20.00%) E-Commerce
10 3 (15.00%) MVC
10 3 (15.00%) PHP
10 3 (15.00%) .NET
10 3 (15.00%) SQL Server
10 3 (15.00%) C#

Digital Marketing
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (25.00%) CMS
2 3 (15.00%) EPiServer
2 3 (15.00%) Sitecore CMS
2 3 (15.00%) Sitefinity
2 3 (15.00%) Umbraco
2 3 (15.00%) WordPress
Applications
1 2 (10.00%) Adobe Creative Suite
1 2 (10.00%) Adobe Illustrator
1 2 (10.00%) InDesign
1 2 (10.00%) Photoshop
Cloud Services
1 13 (65.00%) Google Analytics
2 12 (60.00%) AdWords
3 11 (55.00%) Google Tag Manager
Database & Business Intelligence
1 3 (15.00%) SQL Server
2 1 (5.00%) MySQL
General
1 20 (100.00%) Marketing
2 12 (60.00%) Advertising
3 2 (10.00%) Manufacturing
4 1 (5.00%) Finance
Job Titles
1 12 (60.00%) Digital Marketing Manager
1 12 (60.00%) Marketing Manager
2 11 (55.00%) PPC Manager
3 8 (40.00%) Developer
4 6 (30.00%) Web Developer
5 3 (15.00%) .NET Developer
5 3 (15.00%) .NET Web Developer
5 3 (15.00%) C# .NET Developer
5 3 (15.00%) C# Developer
5 3 (15.00%) C# Web Developer
5 3 (15.00%) CMS Developer
5 3 (15.00%) WordPress Developer
6 2 (10.00%) Front End Developer (Client-Side Developer)
6 2 (10.00%) Junior
6 2 (10.00%) Junior Developer
6 2 (10.00%) Junior Front End Developer (Client-Side Developer)
6 2 (10.00%) PHP Developer
6 2 (10.00%) PHP Web Developer
6 2 (10.00%) PHP WordPress Developer
6 2 (10.00%) Webmaster
Libraries, Frameworks & Software Standards
1 8 (40.00%) HTML
2 6 (30.00%) CSS
3 3 (15.00%) .NET
3 3 (15.00%) ASP.NET
3 3 (15.00%) ASP.NET MVC
4 2 (10.00%) Ajax
4 2 (10.00%) XML
5 1 (5.00%) CSS3
5 1 (5.00%) HTML5
5 1 (5.00%) jQuery
Miscellaneous
1 13 (65.00%) Self-Motivation
1 13 (65.00%) Social Media
2 11 (55.00%) Analytical Skills
3 3 (15.00%) Greenfield Project
3 3 (15.00%) User Experience
Processes & Methodologies
1 14 (70.00%) Analytics
1 14 (70.00%) SEO
2 12 (60.00%) Pay per click
3 11 (55.00%) Campaign Management
4 8 (40.00%) Web Development
5 5 (25.00%) Content Management
6 4 (20.00%) E-Commerce
7 3 (15.00%) MVC
7 3 (15.00%) Prototyping
8 2 (10.00%) Email Marketing
8 2 (10.00%) Front End Development
8 2 (10.00%) Social Media Marketing
9 1 (5.00%) Copywriting
9 1 (5.00%) Lead Generation
9 1 (5.00%) Marketing Strategy
Programming Languages
1 8 (40.00%) JavaScript
2 3 (15.00%) C#
2 3 (15.00%) PHP
3 2 (10.00%) R
Vendors
1 14 (70.00%) Google
2 12 (60.00%) Facebook
3 11 (55.00%) DoubleClick
3 11 (55.00%) Kenshoo
3 11 (55.00%) Marin
3 11 (55.00%) Twitter
4 3 (15.00%) Sitecore
5 2 (10.00%) Adobe