Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Dorset with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
South West > Dorset
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 86 91 98
Rank change year-on-year +5 +7 +6
Permanent jobs citing Digital Marketing 19 14 24
As % of all permanent IT jobs advertised in Dorset 1.68% 1.29% 1.65%
As % of the Processes & Methodologies category 1.95% 1.50% 1.90%
Number of salaries quoted 18 14 12
Dorset median annual salary £35,250 £42,500 £33,750
Median salary % change year-on-year -17.06% +25.93% +12.50%
10th Percentile £21,250 £26,875 £26,375
90th Percentile £48,750 £47,500 £47,375
South West median annual salary £48,000 £45,000 £55,000
% change year-on-year +6.67% -18.18% +57.14%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for process or methodology skills.

All Process and Methodology Skills
Dorset
Permanent vacancies with a requirement for process or methodology skills 972 931 1263
As % of all permanent IT jobs advertised in Dorset 85.87% 85.89% 86.74%
Number of salaries quoted 851 822 959
Dorset median annual salary £37,500 £37,500 £36,500
Median salary % change year-on-year - +2.74% -2.67%
10th Percentile £26,250 £25,300 £22,500
90th Percentile £55,000 £62,500 £51,250
South West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +3.90%

Digital Marketing
Job Vacancy Trend in Dorset

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Digital Marketing in Dorset

Digital Marketing
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Dorset.

Salary trend for Digital Marketing in Dorset

Digital Marketing
Salary Histogram in Dorset

The salary distribution of IT jobs citing Digital Marketing in Dorset over the 6 months to 22 November 2017.

Salary histogram for Digital Marketing in Dorset

Digital Marketing
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Dorset region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth +21 14 £42,500 -5.56% 1
Poole -15 2 £32,500 -23.53%
Digital Marketing
South West

For the 6 months to 22 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Dorset region with a requirement for Digital Marketing.

1 19 (100.00%) Marketing
2 15 (78.95%) CSS
2 15 (78.95%) HTML
2 15 (78.95%) JavaScript
3 14 (73.68%) .NET
3 14 (73.68%) EPiServer
3 14 (73.68%) Sitecore
4 12 (63.16%) Sitecore CMS
4 12 (63.16%) Umbraco
4 12 (63.16%) User Experience
4 12 (63.16%) CMS
4 12 (63.16%) Content Management
4 12 (63.16%) Greenfield Project
5 9 (47.37%) MVC
5 9 (47.37%) C#
5 9 (47.37%) ASP.NET
5 9 (47.37%) Web Development
6 8 (42.11%) Front End Development
6 8 (42.11%) Responsive Web Design
7 7 (36.84%) Sitefinity
7 7 (36.84%) ASP.NET MVC
7 7 (36.84%) Software Architecture
7 7 (36.84%) Degree
7 7 (36.84%) Microsoft
7 7 (36.84%) SQL
7 7 (36.84%) SQL Server
7 7 (36.84%) Prototyping
8 5 (26.32%) jQuery
8 5 (26.32%) Twitter Bootstrap
9 3 (15.79%) Mobile App

Digital Marketing
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (73.68%) EPiServer
2 12 (63.16%) CMS
2 12 (63.16%) Sitecore CMS
2 12 (63.16%) Umbraco
3 7 (36.84%) Sitefinity
Applications
1 3 (15.79%) Photoshop
2 2 (10.53%) Microsoft Excel
2 2 (10.53%) Microsoft PowerPoint
Cloud Services
1 2 (10.53%) Google Analytics
Database & Business Intelligence
1 7 (36.84%) SQL Server
Development Applications
1 3 (15.79%) Git (software)
1 3 (15.79%) Grunt
1 3 (15.79%) JIRA
General
1 19 (100.00%) Marketing
2 3 (15.79%) Electronics
2 3 (15.79%) Finance
2 3 (15.79%) Manufacturing
2 3 (15.79%) Telecoms
Job Titles
1 17 (89.47%) Developer
2 9 (47.37%) .NET Developer
2 9 (47.37%) .NET Web Developer
2 9 (47.37%) Web Developer
3 8 (42.11%) Front End Developer (Client-Side Developer)
4 7 (36.84%) C# .NET Developer
4 7 (36.84%) C# Developer
4 7 (36.84%) C# Web Developer
4 7 (36.84%) CMS Developer
5 3 (15.79%) Angular Developer
5 3 (15.79%) Graduate
5 3 (15.79%) Graduate Developer
5 3 (15.79%) Graduate Front End Developer (Client-Side Developer)
6 2 (10.53%) Senior .NET Developer
6 2 (10.53%) Senior .NET Web Developer
6 2 (10.53%) Senior Developer
6 2 (10.53%) Senior Web Developer
6 2 (10.53%) SEO Manager
6 2 (10.53%) SEO Specialist
Libraries, Frameworks & Software Standards
1 15 (78.95%) CSS
1 15 (78.95%) HTML
2 14 (73.68%) .NET
3 9 (47.37%) ASP.NET
4 7 (36.84%) ASP.NET MVC
5 5 (26.32%) jQuery
5 5 (26.32%) Twitter Bootstrap
6 3 (15.79%) AngularJS
6 3 (15.79%) Django
6 3 (15.79%) HTML5
6 3 (15.79%) Node.js
6 3 (15.79%) RESTful
7 2 (10.53%) Razor View Engine
Miscellaneous
1 12 (63.16%) Greenfield Project
1 12 (63.16%) User Experience
2 3 (15.79%) Mobile App
3 2 (10.53%) Analytical Skills
Processes & Methodologies
1 12 (63.16%) Content Management
2 9 (47.37%) MVC
2 9 (47.37%) Web Development
3 8 (42.11%) Front End Development
3 8 (42.11%) Responsive Web Design
4 7 (36.84%) Prototyping
4 7 (36.84%) Software Architecture
5 3 (15.79%) Agile Software Development
5 3 (15.79%) Business Intelligence
5 3 (15.79%) Mobile Application Development
5 3 (15.79%) OOP
5 3 (15.79%) Programme Management
6 2 (10.53%) Analytics
6 2 (10.53%) SEO
Programming Languages
1 15 (78.95%) JavaScript
2 9 (47.37%) C#
3 7 (36.84%) SQL
4 3 (15.79%) Python
Qualifications
1 7 (36.84%) Degree
Vendors
1 14 (73.68%) Sitecore
2 7 (36.84%) Microsoft
3 3 (15.79%) SAP
4 2 (10.53%) Google