Period
to 18 August 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Dorset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 18 August 2018 with a comparison to the same period over the previous 2 years.

Social Media
South West > Dorset
6 months to
18 Aug 2018
Same period 2017 Same period 2016
Rank 103 75 86
Rank change year-on-year -28 +11 +19
Permanent jobs citing Social Media 19 16 21
As % of all permanent IT jobs advertised in Dorset 1.35% 1.86% 1.96%
As % of the Miscellaneous category 3.40% 4.42% 5.11%
Number of salaries quoted 18 16 14
Dorset median annual salary £35,000 £23,750 £35,000
Median salary % change year-on-year +47.37% -32.14% +27.27%
10th Percentile £25,975 £16,500 £23,975
90th Percentile £53,000 £41,250 £76,250
South West median annual salary £32,500 £37,500 £35,000
% change year-on-year -13.33% +7.14% -6.67%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for generic IT skills.

All Generic IT Skills
Dorset
Permanent vacancies with a requirement for generic IT skills 559 362 411
As % of all permanent IT jobs advertised in Dorset 39.73% 42.00% 38.34%
Number of salaries quoted 484 305 328
Dorset median annual salary £42,000 £37,500 £40,000
Median salary % change year-on-year +12.00% -6.25% +14.29%
10th Percentile £27,000 £23,000 £26,250
90th Percentile £68,750 £57,500 £60,000
South West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +3.90%

Social Media
Job Vacancy Trend in Dorset

Job postings citing Social Media as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Social Media in Dorset

Social Media
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Dorset.

Salary trend for Social Media in Dorset

Social Media
Salary Histogram in Dorset

The salary distribution of IT jobs citing Social Media in Dorset over the 6 months to 18 August 2018.

Salary histogram for Social Media in Dorset

Social Media
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Dorset region over the 6 months to 18 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -18 15 £35,000 -6.67% 3
Dorchester - 2 £28,000 -
Verwood - 2 £22,500 - 1
Social Media
South West

For the 6 months to 18 August 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Social Media.

1 17 (89.47%) SEO
2 15 (78.95%) Marketing
2 15 (78.95%) Google
2 15 (78.95%) Analytics
3 13 (68.42%) Campaign Management
3 13 (68.42%) Digital Marketing
3 13 (68.42%) Google Analytics
3 13 (68.42%) Self-Motivation
4 11 (57.89%) Facebook
4 11 (57.89%) Twitter
4 11 (57.89%) Analytical Skills
4 11 (57.89%) Google Tag Manager
4 11 (57.89%) AdWords
4 11 (57.89%) Kenshoo
4 11 (57.89%) Marin
4 11 (57.89%) Pay per click
4 11 (57.89%) DoubleClick
4 11 (57.89%) Advertising
5 6 (31.58%) CSS
5 6 (31.58%) HTML
5 6 (31.58%) JavaScript
5 6 (31.58%) Web Development
6 4 (21.05%) Photoshop
6 4 (21.05%) Ajax
6 4 (21.05%) Adobe Illustrator
6 4 (21.05%) PHP
6 4 (21.05%) E-Commerce
6 4 (21.05%) XML
6 4 (21.05%) R
6 4 (21.05%) CSS3

Social Media
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (21.05%) WordPress
2 2 (10.53%) CMS
2 2 (10.53%) SAS
Applications
1 4 (21.05%) Adobe Illustrator
1 4 (21.05%) Photoshop
2 2 (10.53%) Adobe Creative Suite
2 2 (10.53%) InDesign
Cloud Services
1 13 (68.42%) Google Analytics
2 11 (57.89%) AdWords
2 11 (57.89%) Google Tag Manager
3 2 (10.53%) Google Cloud Platform
Database & Business Intelligence
1 2 (10.53%) Data Mining
1 2 (10.53%) MySQL
Development Applications
1 2 (10.53%) gulp
1 2 (10.53%) PhpStorm
General
1 15 (78.95%) Marketing
2 11 (57.89%) Advertising
3 2 (10.53%) Manufacturing
Job Titles
1 11 (57.89%) Digital Marketing Manager
1 11 (57.89%) Marketing Manager
1 11 (57.89%) PPC Manager
2 6 (31.58%) Developer
3 4 (21.05%) Web Developer
4 2 (10.53%) Analytics Manager
4 2 (10.53%) Front End Developer (Client-Side Developer)
4 2 (10.53%) Junior
4 2 (10.53%) Junior Developer
4 2 (10.53%) Junior Front End Developer (Client-Side Developer)
4 2 (10.53%) Senior Developer
4 2 (10.53%) Senior Web Developer
4 2 (10.53%) Webmaster
4 2 (10.53%) WordPress Developer
5 1 (5.26%) Data Analytics Manager
5 1 (5.26%) Data Analytics Specialist
5 1 (5.26%) Data Manager
Libraries, Frameworks & Software Standards
1 6 (31.58%) CSS
1 6 (31.58%) HTML
2 4 (21.05%) Ajax
2 4 (21.05%) CSS3
2 4 (21.05%) HTML5
2 4 (21.05%) jQuery
2 4 (21.05%) XML
3 2 (10.53%) AngularJS
3 2 (10.53%) Sass
3 2 (10.53%) XAMPP
Miscellaneous
1 13 (68.42%) Self-Motivation
2 11 (57.89%) Analytical Skills
3 2 (10.53%) Graphic Design
Processes & Methodologies
1 17 (89.47%) SEO
2 15 (78.95%) Analytics
3 13 (68.42%) Campaign Management
3 13 (68.42%) Digital Marketing
4 11 (57.89%) Pay per click
5 6 (31.58%) Web Development
6 4 (21.05%) E-Commerce
7 2 (10.53%) Content Management
7 2 (10.53%) Economics
7 2 (10.53%) Email Marketing
7 2 (10.53%) Machine Learning
7 2 (10.53%) Marketing Analytics
7 2 (10.53%) Mathematics
7 2 (10.53%) Project Management
7 2 (10.53%) Responsive Web Design
7 2 (10.53%) Server Management
7 2 (10.53%) Social Media Analytics
7 2 (10.53%) Social Media Marketing
7 2 (10.53%) Statistical Modelling
7 2 (10.53%) Statistics
Programming Languages
1 6 (31.58%) JavaScript
2 4 (21.05%) PHP
2 4 (21.05%) R
3 2 (10.53%) Python
3 2 (10.53%) SQL
Qualifications
1 2 (10.53%) Degree
Vendors
1 15 (78.95%) Google
2 11 (57.89%) DoubleClick
2 11 (57.89%) Facebook
2 11 (57.89%) Kenshoo
2 11 (57.89%) Marin
2 11 (57.89%) Twitter
3 2 (10.53%) Adobe
3 2 (10.53%) Avid
3 2 (10.53%) HubSpot
3 2 (10.53%) WooCommerce