The following table provides summary statistics for permanent job vacancies advertised in Glasgow with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 30 March 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
Scotland / Glasgow
3 months to
30 Mar 2017
Same period 2016 Same period 2015
Rank 91 107 96
Rank change year-on-year +16 -11  
Permanent jobs citing Pay per click 1 3 5
As % of all permanent IT jobs advertised in Glasgow 0.10% 0.23% 0.43%
As % of the Processes & Methodologies category 0.11% 0.25% 0.48%
Number of salaries quoted 1 3 4
Median salary £39,000 £45,000 £33,750
Median salary % change year-on-year -13.33% +33.33%  
UK excluding London median salary £35,000 £30,750 £30,000
% change year-on-year +13.82% +2.50%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for process and methodology skills.

Process & Methodology Skills
Glasgow
Permanent job vacancies with a requirement for process and methodology skills 873 1200 1052
As % of all permanent IT job vacancies advertised in Glasgow 91.61% 91.74% 90.92%
Number of salaries quoted 496 743 695
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £32,500 £32,000 £32,910
10% offered a salary of more than £60,000 £60,000 £61,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Pay per click
Job Vacancy Trend in Glasgow

The job posting trend of jobs advertised in Glasgow citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in Glasgow

Pay per click
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Glasgow.

Salary trend for Pay per click in Glasgow

For the 6 months to 30 March 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Pay per click.

1 3 (100.00%) SEO
1 3 (100.00%) Analytical Skills
1 3 (100.00%) Analytics
2 2 (66.67%) Enterprise Software
2 2 (66.67%) Finance
2 2 (66.67%) Java
2 2 (66.67%) Internet
2 2 (66.67%) Web Analytics
2 2 (66.67%) Smartphone
2 2 (66.67%) Data Management
2 2 (66.67%) Content Management
2 2 (66.67%) Social Media
3 1 (33.33%) Adobe Analytics
3 1 (33.33%) Marketing
3 1 (33.33%) Web Development
3 1 (33.33%) Online Marketing
3 1 (33.33%) Adobe
3 1 (33.33%) Banking
3 1 (33.33%) Funnel Analysis
3 1 (33.33%) Actionable Insight

Pay per click
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (33.33%) Adobe Analytics
Communications & Networking
1 2 (66.67%) Internet
General
1 2 (66.67%) Finance
2 1 (33.33%) Banking
2 1 (33.33%) Marketing
Job Titles
1 1 (33.33%) Analyst
1 1 (33.33%) Development Manager
1 1 (33.33%) Digital Development Manager
1 1 (33.33%) Report Analyst
1 1 (33.33%) Senior Analyst
1 1 (33.33%) Senior Reporting Analyst
1 1 (33.33%) Senior Web Analyst
1 1 (33.33%) Web Analyst
Miscellaneous
1 3 (100.00%) Analytical Skills
2 2 (66.67%) Enterprise Software
2 2 (66.67%) Smartphone
2 2 (66.67%) Social Media
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) SEO
2 2 (66.67%) Content Management
2 2 (66.67%) Data Management
2 2 (66.67%) Web Analytics
3 1 (33.33%) Actionable Insight
3 1 (33.33%) Funnel Analysis
3 1 (33.33%) Online Marketing
3 1 (33.33%) Web Development
Programming Languages
1 2 (66.67%) Java
Vendors
1 1 (33.33%) Adobe