The following table provides summary statistics for permanent job vacancies advertised in Gloucestershire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 22 June 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
South West / Gloucestershire
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 92 103 98
Rank change year-on-year +11 -5  
Permanent jobs citing SEO 5 2 3
As % of all permanent IT jobs advertised in Gloucestershire 0.54% 0.20% 0.28%
As % of the Processes & Methodologies category 0.59% 0.23% 0.33%
Number of salaries quoted 5 1 2
Median salary £50,000 £22,500 £27,500
Median salary % change year-on-year +122.22% -18.18%  
90% offered a salary of more than £30,600 £22,500 £23,500
10% offered a salary of more than £55,000 £22,500 £31,500
UK excluding London median salary £33,000 £32,500 £32,500
% change year-on-year +1.53% -  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Gloucestershire with a requirement for process and methodology skills.

Process & Methodology Skills
Gloucestershire
Permanent job vacancies with a requirement for process and methodology skills 849 860 919
As % of all permanent IT job vacancies advertised in Gloucestershire 91.59% 87.93% 86.94%
Number of salaries quoted 670 636 756
Median salary £45,000 £47,500 £45,000
Median salary % change year-on-year -5.26% +5.55%  
90% offered a salary of more than £29,000 £33,500 £29,500
10% offered a salary of more than £62,500 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

SEO
Job Vacancy Trend in Gloucestershire

The job posting trend of jobs advertised in Gloucestershire citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Gloucestershire

SEO
Salary Trend in Gloucestershire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Gloucestershire.

Salary trend for SEO in Gloucestershire

SEO
Salary Histogram in Gloucestershire

The salary distribution of IT jobs citing SEO in Gloucestershire over the 3 months to 22 June 2017.

Salary histogram for SEO in Gloucestershire

SEO
Job Locations in Gloucestershire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Gloucestershire region over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheltenham - 5 £50,000 -
SEO
South West

For the 6 months to 22 June 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Gloucestershire region with a requirement for SEO.

1 5 (71.43%) Pay per click
2 4 (57.14%) Marketing
3 3 (42.86%) Google Analytics
3 3 (42.86%) Google
3 3 (42.86%) Analytics
4 2 (28.57%) AdWords
4 2 (28.57%) Web Design
4 2 (28.57%) Digital Marketing
4 2 (28.57%) E-Commerce
4 2 (28.57%) B2B
5 1 (14.29%) Advertising
5 1 (14.29%) C#
5 1 (14.29%) HTML
5 1 (14.29%) JavaScript
5 1 (14.29%) SQL
5 1 (14.29%) VB.NET
5 1 (14.29%) .NET
5 1 (14.29%) CSS
5 1 (14.29%) Responsive Web Design
5 1 (14.29%) Microsoft Azure
5 1 (14.29%) User Experience
5 1 (14.29%) Front End Development

SEO
Co-occurring IT Skills in Gloucestershire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (42.86%) Google Analytics
2 2 (28.57%) AdWords
3 1 (14.29%) Microsoft Azure
General
1 4 (57.14%) Marketing
2 1 (14.29%) Advertising
Job Titles
1 3 (42.86%) SEO Manager
2 2 (28.57%) Account Manager
2 2 (28.57%) Developer
2 2 (28.57%) Digital Account Manager
2 2 (28.57%) Digital Marketing Manager
2 2 (28.57%) Marketing Manager
2 2 (28.57%) PPC Manager
2 2 (28.57%) Search Manager
2 2 (28.57%) Web Manager
3 1 (14.29%) .NET Developer
3 1 (14.29%) Front End Developer (Client-Side Developer)
3 1 (14.29%) HTML CSS Developer
3 1 (14.29%) HTML Developer
3 1 (14.29%) JavaScript Developer
3 1 (14.29%) UI Developer
3 1 (14.29%) UI/UX Developer
3 1 (14.29%) UX Developer
Libraries, Frameworks & Software Standards
1 1 (14.29%) .NET
1 1 (14.29%) CSS
1 1 (14.29%) HTML
Miscellaneous
1 1 (14.29%) User Experience
Processes & Methodologies
1 5 (71.43%) Pay per click
2 3 (42.86%) Analytics
3 2 (28.57%) B2B
3 2 (28.57%) Digital Marketing
3 2 (28.57%) E-Commerce
3 2 (28.57%) Web Design
4 1 (14.29%) Front End Development
4 1 (14.29%) Responsive Web Design
Programming Languages
1 1 (14.29%) C#
1 1 (14.29%) JavaScript
1 1 (14.29%) SQL
1 1 (14.29%) VB.NET
Vendors
1 3 (42.86%) Google