Period
to 22 July 2018

The following table provides summary statistics for permanent job vacancies advertised in Gloucestershire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 22 July 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
South West > Gloucestershire
6 months to
22 Jul 2018
Same period 2017 Same period 2016
Rank 122 140 150
Rank change year-on-year +18 +10 -2
Permanent jobs citing SEO 8 6 5
As % of all permanent IT jobs advertised in Gloucestershire 0.48% 0.35% 0.24%
As % of the Processes & Methodologies category 0.52% 0.38% 0.27%
Number of salaries quoted 5 6 4
Gloucestershire median annual salary £27,500 £40,750 £35,000
Median salary % change year-on-year -32.52% +16.43% +7.69%
10th Percentile £26,250 £27,500 £24,625
90th Percentile £32,500 £57,500 £37,500
South West median annual salary £35,000 £32,500 £35,000
% change year-on-year +7.69% -7.14% +16.67%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Gloucestershire with a requirement for process or methodology skills.

All Process and Methodology Skills
Gloucestershire
Permanent vacancies with a requirement for process or methodology skills 1,537 1,560 1,867
As % of all permanent IT jobs advertised in Gloucestershire 92.04% 91.07% 88.95%
Number of salaries quoted 1,252 1,252 1,342
Gloucestershire median annual salary £45,000 £42,500 £45,000
Median salary % change year-on-year +5.88% -5.56% +12.50%
10th Percentile £26,250 £25,750 £26,750
90th Percentile £66,250 £64,875 £65,000
South West median annual salary £42,500 £41,500 £40,000
% change year-on-year +2.41% +3.75% -

SEO
Job Vacancy Trend in Gloucestershire

Job postings citing SEO as a percentage of all IT jobs advertised in Gloucestershire.

Job vacancy trend for SEO in Gloucestershire

SEO
Salary Trend in Gloucestershire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Gloucestershire.

Salary trend for SEO in Gloucestershire

SEO
Job Locations in Gloucestershire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Gloucestershire region over the 6 months to 22 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheltenham -5 2 - - 1
Tewkesbury - 2 £30,000 -
Gloucester - 1 - -
SEO
South West

For the 6 months to 22 July 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Gloucestershire region with a requirement for SEO.

1 5 (62.50%) Analytics
2 4 (50.00%) Digital Marketing
2 4 (50.00%) Marketing
3 3 (37.50%) Web Development
3 3 (37.50%) Google
3 3 (37.50%) Pay per click
3 3 (37.50%) Google Analytics
3 3 (37.50%) WordPress
3 3 (37.50%) Plesk
3 3 (37.50%) HTML
3 3 (37.50%) JavaScript
3 3 (37.50%) PHP
3 3 (37.50%) MySQL
3 3 (37.50%) CSS
3 3 (37.50%) OOP
3 3 (37.50%) Apache
3 3 (37.50%) MVC
3 3 (37.50%) LAMP
3 3 (37.50%) API Integration
4 2 (25.00%) Integrated Marketing
4 2 (25.00%) Content Writing
4 2 (25.00%) Infographics
4 2 (25.00%) Marketing Automation
4 2 (25.00%) Web Analytics
4 2 (25.00%) B2B
4 2 (25.00%) Social Media
4 2 (25.00%) Email Marketing
4 2 (25.00%) Creative Marketing
4 2 (25.00%) Blog
5 1 (12.50%) Customer Insight

SEO
Co-occurring IT Skills in Gloucestershire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) Apache
1 3 (37.50%) WordPress
Cloud Services
1 3 (37.50%) Google Analytics
Database & Business Intelligence
1 3 (37.50%) MySQL
General
1 4 (50.00%) Marketing
2 1 (12.50%) Finance
Job Titles
1 3 (37.50%) Developer
1 3 (37.50%) HTML CSS Developer
1 3 (37.50%) HTML Developer
1 3 (37.50%) JavaScript Developer
1 3 (37.50%) MySQL Developer
1 3 (37.50%) PHP Developer
1 3 (37.50%) PHP MySQL Developer
1 3 (37.50%) PHP Web Developer
1 3 (37.50%) Web Developer
2 2 (25.00%) Account Manager
3 1 (12.50%) User Experience Researcher
3 1 (12.50%) User Researcher
Libraries, Frameworks & Software Standards
1 3 (37.50%) CSS
1 3 (37.50%) HTML
1 3 (37.50%) LAMP
Miscellaneous
1 2 (25.00%) Blog
1 2 (25.00%) Social Media
2 1 (12.50%) User Experience
Processes & Methodologies
1 5 (62.50%) Analytics
2 4 (50.00%) Digital Marketing
3 3 (37.50%) API Integration
3 3 (37.50%) MVC
3 3 (37.50%) OOP
3 3 (37.50%) Pay per click
3 3 (37.50%) Web Development
4 2 (25.00%) B2B
4 2 (25.00%) Content Writing
4 2 (25.00%) Creative Marketing
4 2 (25.00%) Email Marketing
4 2 (25.00%) Infographics
4 2 (25.00%) Integrated Marketing
4 2 (25.00%) Marketing Automation
4 2 (25.00%) Web Analytics
5 1 (12.50%) Customer Insight
Programming Languages
1 3 (37.50%) JavaScript
1 3 (37.50%) PHP
Systems Management
1 3 (37.50%) Plesk
Vendors
1 3 (37.50%) Google