B2C Job Trends in Hampshire

B2C (Business-to-Consumer)
South East > Hampshire

The table below provides summary statistics and salary benchmarking for jobs advertised in Hampshire requiring B2C skills. It covers permanent job vacancies from the 6 months leading up to 27 December 2025, with comparisons to the same periods in the previous two years.

6 months to
27 Dec 2025
Same period 2024 Same period 2023
Rank 118 149 -
Rank change year-on-year +31 - -
Permanent jobs citing B2C 5 10 0
As % of all permanent jobs in Hampshire 0.20% 0.36% -
As % of the Processes & Methodologies category 0.24% 0.45% -
Number of salaries quoted 3 4 0
10th Percentile £34,700 - -
25th Percentile £43,250 £62,500 -
Median annual salary (50th Percentile) £60,000 £65,000 -
Median % change year-on-year -7.69% - -
75th Percentile £62,500 £67,500 -
90th Percentile - - -
South East median annual salary £45,000 £65,000 £70,000
% change year-on-year -30.77% -7.14% -6.67%

All Process and Methodology Skills
Hampshire

B2C falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Hampshire.

Permanent vacancies with a requirement for process or methodology skills 2,070 2,245 1,621
As % of all permanent jobs advertised in Hampshire 80.80% 81.37% 90.97%
Number of salaries quoted 1,469 1,355 1,047
10th Percentile £27,200 £32,750 £29,000
25th Percentile £35,000 £45,000 £37,500
Median annual salary (50th Percentile) £50,000 £55,000 £52,000
Median % change year-on-year -9.09% +5.77% -5.45%
75th Percentile £65,000 £72,500 £67,070
90th Percentile £80,000 £82,500 £82,500
South East median annual salary £50,000 £57,500 £53,500
% change year-on-year -13.04% +7.48% -2.73%

B2C
Job Vacancy Trend in Hampshire

Historical trend showing the proportion of permanent IT job postings citing B2C relative to all permanent IT jobs advertised in Hampshire.

B2C job vacancy trend in Hampshire

B2C
Salary Trend in Hampshire

Salary distribution trend for jobs in Hampshire citing B2C.

Salary distribution trend for jobs in Hampshire citing B2C

B2C
Salary Histogram in Hampshire

Salary distribution for jobs citing B2C in Hampshire over the 6 months to 27 December 2025.

Salary histogram for B2C in Hampshire

B2C
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the Hampshire region over the 6 months to 27 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Southampton +17 3 £60,000 -7.69% 1
Eastleigh - 1 £60,000 -
Petersfield - 1 £30,000 -
B2C
South East

B2C
Co-Occurring Skills & Capabilities in Hampshire by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 2 (40.00%) Azure
1 2 (40.00%) Entra ID
2 1 (20.00%) AWS
2 1 (20.00%) Azure DevOps
2 1 (20.00%) GCP
2 1 (20.00%) Google Ads
Database & Business Intelligence
1 1 (20.00%) SQL Server
General
1 1 (20.00%) Finance
1 1 (20.00%) Marketing
Job Titles
1 4 (80.00%) Developer
2 2 (40.00%) Senior
2 2 (40.00%) Senior Developer
2 2 (40.00%) Senior Web Developer
2 2 (40.00%) Web Developer
3 1 (20.00%) .NET Developer
3 1 (20.00%) Coordinator
3 1 (20.00%) Full-Stack Developer
Libraries, Frameworks & Software Standards
1 2 (40.00%) .NET
1 2 (40.00%) .NET Core
1 2 (40.00%) RESTful
1 2 (40.00%) Vue
2 1 (20.00%) .NET Framework
2 1 (20.00%) GraphQL
2 1 (20.00%) Next.js
2 1 (20.00%) OAuth
2 1 (20.00%) OAuth2
2 1 (20.00%) React
2 1 (20.00%) React Native
Miscellaneous
1 1 (20.00%) Cloud Native
1 1 (20.00%) Greenfield Project
1 1 (20.00%) IoT
1 1 (20.00%) Social Media
Processes & Methodologies
1 2 (40.00%) CI/CD
1 2 (40.00%) DevOps
1 2 (40.00%) Front End Development
1 2 (40.00%) User Experience
1 2 (40.00%) Web Development
2 1 (20.00%) API Design
2 1 (20.00%) Collaborative Culture
2 1 (20.00%) Collaborative Engineering
2 1 (20.00%) Commercial Awareness
2 1 (20.00%) Customer Experience
2 1 (20.00%) Deployment Automation
2 1 (20.00%) Digital Customer Experience
2 1 (20.00%) Digital Strategy
2 1 (20.00%) Fintech
2 1 (20.00%) Full-Stack Development
2 1 (20.00%) Mentoring
2 1 (20.00%) Microservices
2 1 (20.00%) Observability
2 1 (20.00%) RBAC
2 1 (20.00%) Secure Coding
Programming Languages
1 2 (40.00%) JavaScript
2 1 (20.00%) C#
System Software
1 1 (20.00%) Active Directory
Vendors
1 1 (20.00%) Google
1 1 (20.00%) Microsoft
1 1 (20.00%) Okta