B2C Jobs in the South East

B2C (Business-to-Consumer)
England > South East

The table below provides summary statistics for permanent job vacancies advertised in the South East requiring B2C skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2C over the 6 months leading up to 18 July 2025, comparing them to the same period in the previous two years.

6 months to
18 Jul 2025
Same period 2024 Same period 2023
Rank 283 358 329
Rank change year-on-year +75 -29 +22
Permanent jobs citing B2C 40 22 35
As % of all permanent jobs advertised in the South East 0.39% 0.13% 0.29%
As % of the Processes & Methodologies category 0.43% 0.16% 0.31%
Number of salaries quoted 20 11 26
10th Percentile £28,975 £25,000 £31,250
25th Percentile £30,938 £27,750 £43,688
Median annual salary (50th Percentile) £62,500 £70,000 £65,000
Median % change year-on-year -10.71% +7.69% -7.14%
75th Percentile £65,938 £87,500 £70,000
90th Percentile £165,000 £105,000 £92,500
England median annual salary £58,500 £73,750 £67,500
% change year-on-year -20.68% +9.26% -

All Process and Methodology Skills
South East

B2C falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the South East.

Permanent vacancies with a requirement for process or methodology skills 9,282 13,691 11,396
As % of all permanent jobs advertised in the South East 90.06% 81.92% 95.01%
Number of salaries quoted 4,886 9,318 7,202
10th Percentile £28,250 £28,500 £30,500
25th Percentile £37,500 £37,500 £41,250
Median annual salary (50th Percentile) £55,000 £50,000 £55,000
Median % change year-on-year +10.00% -9.09% -
75th Percentile £70,000 £65,000 £72,500
90th Percentile £80,000 £80,000 £85,000
England median annual salary £55,000 £55,000 £62,500
% change year-on-year - -12.00% +4.17%

B2C
Job Vacancy Trend in the South East

Job postings citing B2C as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for B2C in the South East

B2C
Salary Trend in the South East

3-month moving average salary quoted in jobs citing B2C in the South East.

Salary trend for B2C in the South East

B2C
Salary Histogram in the South East

Salary distribution for jobs citing B2C in the South East over the 6 months to 18 July 2025.

Salary histogram for B2C in the South East

B2C
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the South East region over the 6 months to 18 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Thames Valley +44 24 £115,000 +303.51% 15
Berkshire +32 21 £160,000 +88.24% 6
Surrey +46 7 £62,500 -40.48% 2
Hampshire +71 5 £29,500 -21.33% 6
Kent +29 3 £32,500 -61.76% 1
Buckinghamshire +22 3 £57,500 - 4
East Sussex - 1 £32,500 - 3
B2C
England

B2C
Co-occurring Skills and Capabilities in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.00%) CMS
Applications
1 6 (15.00%) Microsoft Excel
2 2 (5.00%) Microsoft Office
3 1 (2.50%) Adobe Creative Suite
3 1 (2.50%) Photoshop
Business Applications
1 2 (5.00%) Shopify
Cloud Services
1 22 (55.00%) Azure
2 15 (37.50%) AWS
2 15 (37.50%) Azure AI
2 15 (37.50%) GCP
2 15 (37.50%) Vertex AI
3 3 (7.50%) Google Ads
4 2 (5.00%) Power Platform
4 2 (5.00%) SaaS
5 1 (2.50%) Azure DevOps
5 1 (2.50%) Canva
Database & Business Intelligence
1 2 (5.00%) Power BI
General
1 19 (47.50%) Legal
2 18 (45.00%) Social Skills
3 15 (37.50%) Law
4 14 (35.00%) Marketing
5 11 (27.50%) Finance
6 7 (17.50%) Analytical Skills
7 6 (15.00%) Advertising
7 6 (15.00%) Presentation Skills
7 6 (15.00%) Telecoms
8 4 (10.00%) Banking
9 2 (5.00%) Games
9 2 (5.00%) Organisational Skills
10 1 (2.50%) Retail
Job Titles
1 15 (37.50%) Product Delivery Manager
1 15 (37.50%) Product Manager
2 7 (17.50%) Developer
2 7 (17.50%) Senior
3 6 (15.00%) Senior Developer
4 2 (5.00%) Analyst
4 2 (5.00%) E-Commerce Executive
4 2 (5.00%) Sales Representative
4 2 (5.00%) Support Supervisor
4 2 (5.00%) Technical Support
4 2 (5.00%) Technical Support Supervisor
5 1 (2.50%) Azure DevOps Engineer
5 1 (2.50%) Azure Engineer
5 1 (2.50%) Commercial Analyst
5 1 (2.50%) DevOps Engineer
5 1 (2.50%) DevSecOps Engineer
5 1 (2.50%) Digital Analyst
5 1 (2.50%) Lead
5 1 (2.50%) Operations Analyst
5 1 (2.50%) Product Analyst
Libraries, Frameworks & Software Standards
1 6 (15.00%) .NET
1 6 (15.00%) Blazor
2 1 (2.50%) Bootstrap
2 1 (2.50%) HTML
2 1 (2.50%) HTML5
2 1 (2.50%) Unity (Game Engine)
2 1 (2.50%) YAML
Miscellaneous
1 15 (37.50%) AI Agents
2 8 (20.00%) Self-Motivation
3 4 (10.00%) Graphic Design
4 2 (5.00%) Marketing Technology
5 1 (2.50%) Data Structures
5 1 (2.50%) Social Media
Processes & Methodologies
1 35 (87.50%) B2B
2 20 (50.00%) Continuous Improvement
3 19 (47.50%) Artificial Intelligence
4 15 (37.50%) Actionable Insight
4 15 (37.50%) Agile
4 15 (37.50%) Backlog Prioritisation
4 15 (37.50%) Backlog Refinement
4 15 (37.50%) Change Management
4 15 (37.50%) Data Privacy
4 15 (37.50%) Data Science
4 15 (37.50%) Enterprise Architecture
4 15 (37.50%) Machine Learning
4 15 (37.50%) Matrix Organization
4 15 (37.50%) PLM
4 15 (37.50%) Product Management
4 15 (37.50%) Prototyping
4 15 (37.50%) Stakeholder Engagement
4 15 (37.50%) Supplier Relationship Management
4 15 (37.50%) Use Case
4 15 (37.50%) User Experience
Programming Languages
1 8 (20.00%) SQL
2 3 (7.50%) SQR
3 2 (5.00%) C#
3 2 (5.00%) Python
4 1 (2.50%) Bash
4 1 (2.50%) PowerShell
Qualifications
1 6 (15.00%) DBS Check
2 5 (12.50%) Degree
3 4 (10.00%) Master's Degree
Systems Management
1 1 (2.50%) Kubernetes
1 1 (2.50%) Terraform
Vendors
1 18 (45.00%) Google
2 15 (37.50%) Foundry
3 3 (7.50%) Facebook
4 2 (5.00%) Microsoft
5 1 (2.50%) Adobe
5 1 (2.50%) Databricks