B2C Job Trends in the South East

B2C (Business-to-Consumer)
England > South East

The table below provides summary statistics and salary benchmarking for jobs advertised in the South East requiring B2C skills. It covers permanent job vacancies from the 6 months leading up to 11 July 2026, with comparisons to the same periods in the previous two years.

6 months to
11 Jul 2026
Same period 2025 Same period 2024
Rank 273 248 366
Rank change year-on-year -25 +118 -48
Permanent jobs citing B2C 45 40 22
As % of all permanent jobs in the South East 0.29% 0.47% 0.13%
As % of the Processes & Methodologies category 0.40% 0.53% 0.16%
Number of salaries quoted 26 21 11
10th Percentile - £29,000 £25,000
25th Percentile £47,500 £31,250 £27,750
Median annual salary (50th Percentile) £55,000 £62,500 £70,000
Median % change year-on-year -12.00% -10.71% +7.69%
75th Percentile £79,625 £63,750 £87,500
90th Percentile £85,000 £165,000 £105,000
England median annual salary £51,250 £59,150 £72,500
% change year-on-year -13.36% -18.41% +7.41%

All Process & Methodology Skills
South East

B2C falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the South East.

Permanent vacancies with a requirement for process or methodology skills 11,261 7,577 13,912
As % of all permanent jobs advertised in the South East 71.92% 88.68% 81.68%
Number of salaries quoted 8,004 3,964 9,702
10th Percentile £30,000 £27,000 £28,000
25th Percentile £40,000 £35,000 £37,500
Median annual salary (50th Percentile) £55,000 £50,000 £50,000
Median % change year-on-year +10.00% - -9.09%
75th Percentile £70,000 £67,500 £65,000
90th Percentile £85,000 £81,250 £80,000
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% -12.00%

B2C
Job Vacancy Trend in the South East

Historical trend showing the proportion of permanent IT job postings citing B2C relative to all permanent IT jobs advertised in the South East.

B2C job vacancy trend in the South East

B2C
Salary Trend in the South East

Salary distribution trend for jobs in the South East citing B2C.

Salary distribution trend for jobs in the South East citing B2C

B2C
Salary Histogram in the South East

Salary distribution for jobs citing B2C in the South East over the 6 months to 11 July 2026.

Salary histogram for B2C in the South East

B2C
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the South East region over the 6 months to 11 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Surrey -4 23 £50,000 -20.00% 1
Thames Valley +2 13 £55,000 -52.17% 5
Hampshire -39 7 £77,000 +161.02% 1
Oxfordshire - 5 £55,000 - 1
Berkshire +1 4 £40,000 -75.00% 4
Buckinghamshire -13 4 - -
Kent -24 2 £80,000 +146.15%
B2C
England

B2C
Co-Occurring Skills & Capabilities in the South East by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (8.89%) Adobe Experience Manager
Applications
1 4 (8.89%) Microsoft Excel
1 4 (8.89%) Microsoft PowerPoint
Business Applications
1 4 (8.89%) Dynamics CRM
Cloud Services
1 11 (24.44%) Google Analytics
2 10 (22.22%) Azure
3 9 (20.00%) Azure DevOps
4 8 (17.78%) GitHub
5 4 (8.89%) Dynamics 365
5 4 (8.89%) Miro
6 3 (6.67%) SaaS
7 2 (4.44%) Entra ID
7 2 (4.44%) Google Ads
7 2 (4.44%) Meta Ads
8 1 (2.22%) AWS
Communications & Networking
1 1 (2.22%) Broadband
1 1 (2.22%) MVNO
Database & Business Intelligence
1 7 (15.56%) Metadata
2 2 (4.44%) SQL Server
General
1 24 (53.33%) Marketing
2 22 (48.89%) Analytical Skills
3 15 (33.33%) Retail
4 13 (28.89%) Social Skills
5 11 (24.44%) Automotive
6 9 (20.00%) Finance
7 3 (6.67%) Telecoms
8 2 (4.44%) Advertising
8 2 (4.44%) Mandarin Language
9 1 (2.22%) Legal
Job Titles
1 8 (17.78%) Developer
2 5 (11.11%) Marketing Director
2 5 (11.11%) Web Developer
3 4 (8.89%) Analytics Manager
3 4 (8.89%) Architect
3 4 (8.89%) CRM Manager
3 4 (8.89%) Development Specialist
3 4 (8.89%) E-Commerce Manager
3 4 (8.89%) SEO Specialist
4 3 (6.67%) Business Manager
4 3 (6.67%) Senior
4 3 (6.67%) Solutions Architect
5 2 (4.44%) Lead
5 2 (4.44%) Marketing Manager
5 2 (4.44%) Performance Manager
5 2 (4.44%) Product Manager
5 2 (4.44%) Relationships Manager
5 2 (4.44%) Technical Leader
5 2 (4.44%) Technical Manager
5 2 (4.44%) Technical Product Manager
Libraries, Frameworks & Software Standards
1 10 (22.22%) .NET
1 10 (22.22%) HTML
2 8 (17.78%) Bootstrap
2 8 (17.78%) CSS
2 8 (17.78%) React
2 8 (17.78%) React Native
3 2 (4.44%) .NET Core
3 2 (4.44%) Microsoft Graph
Miscellaneous
1 8 (17.78%) Mobile App
2 7 (15.56%) Algorithms
3 2 (4.44%) Cloud Native
3 2 (4.44%) Distributed Systems
3 2 (4.44%) Smart Home
4 1 (2.22%) Product Ownership
Processes & Methodologies
1 35 (77.78%) B2B
2 17 (37.78%) Continuous Improvement
3 15 (33.33%) Analytics
3 15 (33.33%) Coaching
3 15 (33.33%) Customer Engagement
3 15 (33.33%) Data Analysis
4 14 (31.11%) Stakeholder Management
5 13 (28.89%) SEO
6 12 (26.67%) Actionable Insight
7 11 (24.44%) Agile
7 11 (24.44%) Customer Experience
7 11 (24.44%) Customer Journey Map
7 11 (24.44%) Journey Map
8 10 (22.22%) DevOps
9 9 (20.00%) AI
9 9 (20.00%) Project Management
10 8 (17.78%) CRM
10 8 (17.78%) Mobile Application Development
10 8 (17.78%) Unit Testing
11 7 (15.56%) API Integration
Programming Languages
1 14 (31.11%) SQL
2 2 (4.44%) C#
Quality Assurance & Compliance
1 4 (8.89%) Actionable Recommendations
Vendors
1 13 (28.89%) Google
2 8 (17.78%) Microsoft
3 4 (8.89%) Adobe
3 4 (8.89%) Oracle
3 4 (8.89%) Salesforce
3 4 (8.89%) SAP
4 2 (4.44%) Braze