Marketing Job Trends in Hampshire

Marketing
South East > Hampshire

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Hampshire. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 11 October 2026, comparing them to the same period in the previous two years.

6 months to
11 Oct 2026
Same period 2025 Same period 2024
Rank 33 15 87
Rank change year-on-year -18 +72 -27
Permanent jobs citing Marketing 212 163 91
As % of all permanent jobs in Hampshire 3.96% 7.99% 2.54%
As % of the General category 9.33% 13.53% 4.91%
Number of salaries quoted 173 95 35
10th Percentile £26,550 £24,000 £37,250
25th Percentile £33,750 £24,570 £39,250
Median annual salary (50th Percentile) £40,000 £30,000 £50,000
Median % change year-on-year +33.33% -40.00% -
75th Percentile £55,000 £38,750 £65,625
90th Percentile £67,500 £60,750 £73,750
South East median annual salary £40,000 £37,500 £50,000
% change year-on-year +6.67% -25.00% +11.11%

All General Skills
Hampshire

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Hampshire.

Permanent vacancies with a requirement for general skills 2,272 1,205 1,852
As % of all permanent jobs advertised in Hampshire 42.44% 59.07% 51.76%
Number of salaries quoted 1,425 696 1,025
10th Percentile £28,500 £26,500 £30,000
25th Percentile £35,000 £31,250 £41,250
Median annual salary (50th Percentile) £50,000 £45,500 £54,000
Median % change year-on-year +9.89% -15.74% +8.00%
75th Percentile £65,000 £62,500 £67,250
90th Percentile £81,250 £78,750 £80,750
South East median annual salary £50,000 £45,000 £52,500
% change year-on-year +11.11% -14.29% -

Marketing
Job Vacancy Trend in Hampshire

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in Hampshire.

Marketing job vacancy trend in Hampshire

Marketing
Salary Trend in Hampshire

Salary distribution trend for jobs in Hampshire citing Marketing.

Salary distribution trend for jobs in Hampshire citing Marketing

Marketing
Salary Histogram in Hampshire

Salary distribution for jobs citing Marketing in Hampshire over the 6 months to 11 October 2026.

Salary histogram for Marketing in Hampshire

Marketing
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Hampshire region over the 6 months to 11 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Basingstoke +33 55 £50,000 +58.73% 20
Southampton -15 33 £40,000 +14.29% 21
Portsmouth +13 20 £35,000 +45.83% 17
Winchester +6 17 £45,000 -2.70%
Hook -4 9 £35,000 +25.00% 3
Farnborough -48 8 £35,000 -39.13% 12
Fleet -8 4 £35,000 - 6
Andover -7 3 £37,750 +41.21% 2
Fareham -31 3 £42,500 +28.79% 3
Ringwood - 3 £37,000 -
Petersfield -8 1 £27,500 -8.33%
Alton - 1 £42,500 - 2
Southsea - 1 - - 2
Waterlooville - 1 - - 3
Havant - 1 £31,500 - 4
Aldershot - 1 £37,500 - 2
Marketing
South East

Marketing
Co-Occurring Skills & Capabilities in Hampshire by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (3.30%) WordPress
2 5 (2.36%) CMS
3 2 (0.94%) Microsoft Exchange
4 1 (0.47%) Alfresco
4 1 (0.47%) ExpressionEngine
4 1 (0.47%) SharePoint
4 1 (0.47%) Umbraco
Applications
1 15 (7.08%) Microsoft Office
2 6 (2.83%) Microsoft Excel
3 4 (1.89%) Microsoft PowerPoint
4 1 (0.47%) Spreadsheet
4 1 (0.47%) Trello
Business Applications
1 3 (1.42%) Academy Revenues and Benefits
2 2 (0.94%) Shopify
3 1 (0.47%) Odoo
3 1 (0.47%) Payment Gateway
3 1 (0.47%) Yoast SEO
Cloud Services
1 17 (8.02%) SaaS
2 7 (3.30%) Azure
2 7 (3.30%) Google Ads
3 6 (2.83%) Azure AI
3 6 (2.83%) Azure DevOps
4 4 (1.89%) Google Analytics
4 4 (1.89%) Google Tag Manager
5 3 (1.42%) Meta Ads
5 3 (1.42%) Microsoft 365
5 3 (1.42%) Microsoft Advertising
6 2 (0.94%) Adobe Analytics
6 2 (0.94%) Anthropic Claude
6 2 (0.94%) ChatGPT
6 2 (0.94%) GCP
6 2 (0.94%) Google Sheets
6 2 (0.94%) Power Platform
7 1 (0.47%) AWS
7 1 (0.47%) Datadog
7 1 (0.47%) Entra ID
7 1 (0.47%) Google Workspace
Communications & Networking
1 4 (1.89%) Network Security
2 1 (0.47%) SMS
2 1 (0.47%) SSL
2 1 (0.47%) Wireless
Database & Business Intelligence
1 6 (2.83%) Azure SQL Database
1 6 (2.83%) MongoDB
2 4 (1.89%) Looker
3 2 (0.94%) BigQuery
3 2 (0.94%) Power BI
3 2 (0.94%) Tableau
4 1 (0.47%) Data Mining
4 1 (0.47%) Metadata
4 1 (0.47%) MySQL
4 1 (0.47%) Redis
Development Applications
1 2 (0.94%) ESLint
1 2 (0.94%) Git
1 2 (0.94%) GitLab
1 2 (0.94%) Storybook
1 2 (0.94%) Vite
General
1 82 (38.68%) Social Skills
2 22 (10.38%) Organisational Skills
3 19 (8.96%) Finance
3 19 (8.96%) Retail
4 14 (6.60%) Advertising
4 14 (6.60%) Analytical Skills
5 11 (5.19%) Presentation Skills
6 7 (3.30%) Public Sector
7 5 (2.36%) Automotive
7 5 (2.36%) Inclusion and Diversity
7 5 (2.36%) Manufacturing
8 4 (1.89%) Games
8 4 (1.89%) Humanities
8 4 (1.89%) Influencing Skills
8 4 (1.89%) Social Science
9 3 (1.42%) Brand Awareness
9 3 (1.42%) Electronics
9 3 (1.42%) German Language
9 3 (1.42%) Legal
10 1 (0.47%) Telecoms
Job Titles
1 29 (13.68%) Marketing Executive
2 26 (12.26%) Marketing Manager
3 25 (11.79%) Sales Executive
4 24 (11.32%) Corporate Sales Executive
5 23 (10.85%) Development Manager
6 22 (10.38%) Business Development Executive
7 20 (9.43%) Business Development Manager
7 20 (9.43%) Business Manager
8 11 (5.19%) Channel Marketing Manager
9 9 (4.25%) Sales Representative
10 8 (3.77%) Administrator
11 7 (3.30%) Web Administrator
12 6 (2.83%) .NET Developer
12 6 (2.83%) Developer
12 6 (2.83%) Lead
13 5 (2.36%) Account Manager
13 5 (2.36%) Analytics Manager
13 5 (2.36%) Head of Digital
13 5 (2.36%) Insight Executive
13 5 (2.36%) Marketing Director
Libraries, Frameworks & Software Standards
1 6 (2.83%) .NET
1 6 (2.83%) .NET Core
1 6 (2.83%) ASP.NET
1 6 (2.83%) ASP.NET Core
1 6 (2.83%) Blazor
1 6 (2.83%) ML.NET
1 6 (2.83%) React
1 6 (2.83%) RESTful
2 3 (1.42%) CSS
2 3 (1.42%) HTML
3 2 (0.94%) Laravel
3 2 (0.94%) Node.js
3 2 (0.94%) Tailwind CSS
3 2 (0.94%) Vue
4 1 (0.47%) Nuxt
Miscellaneous
1 20 (9.43%) Web Conferencing
2 15 (7.08%) Self-Motivation
3 12 (5.66%) Social Media
4 11 (5.19%) Driving Licence
5 10 (4.72%) Onboarding
6 4 (1.89%) Operational Technology
6 4 (1.89%) Security Posture
7 3 (1.42%) Analytical Mindset
7 3 (1.42%) Educational Technology
7 3 (1.42%) Life Science
8 2 (0.94%) Enterprise Software
8 2 (0.94%) Greenfield Project
8 2 (0.94%) Mobile App
8 2 (0.94%) Product Ownership
9 1 (0.47%) 3D Printing
9 1 (0.47%) Cloud Native
9 1 (0.47%) Enterprise Cloud
9 1 (0.47%) IoT
9 1 (0.47%) Marketing Technology
9 1 (0.47%) Virtual Reality
Operating Systems
1 1 (0.47%) Windows
Processes & Methodologies
1 65 (30.66%) Business Development
2 51 (24.06%) B2B
3 50 (23.58%) AI
3 50 (23.58%) CRM
4 40 (18.87%) Lead Generation
5 34 (16.04%) Decision-Making
6 29 (13.68%) Email Marketing
7 28 (13.21%) Customer Experience
8 27 (12.74%) Digital Marketing
9 26 (12.26%) Analytics
10 24 (11.32%) IT Strategy
10 24 (11.32%) Technology Strategy
11 20 (9.43%) Marketing Strategy
12 19 (8.96%) B2B Marketing
13 18 (8.49%) SEO
14 15 (7.08%) Telesales
15 14 (6.60%) Pay per click
16 13 (6.13%) User Experience
17 12 (5.66%) Customer Engagement
17 12 (5.66%) Cybersecurity
Programming Languages
1 13 (6.13%) SQL
2 8 (3.77%) JavaScript
3 6 (2.83%) C#
4 3 (1.42%) Python
5 2 (0.94%) PHP
5 2 (0.94%) TypeScript
6 1 (0.47%) Google Apps Script
Qualifications
1 11 (5.19%) Degree
2 1 (0.47%) Master's Degree
2 1 (0.47%) MBA
Quality Assurance & Compliance
1 5 (2.36%) GDPR
2 2 (0.94%) Actionable Recommendations
2 2 (0.94%) QA
3 1 (0.47%) Accessibility
3 1 (0.47%) Data Quality
System Software
1 1 (0.47%) Docker
Vendors
1 53 (25.00%) Microsoft
2 24 (11.32%) Cisco
2 24 (11.32%) Dell
3 15 (7.08%) Google
4 6 (2.83%) HubSpot
5 2 (0.94%) Adobe
5 2 (0.94%) Braze
5 2 (0.94%) Pardot
5 2 (0.94%) Salesforce
6 1 (0.47%) AppDynamics
6 1 (0.47%) dotdigital
6 1 (0.47%) Dynatrace
6 1 (0.47%) Facebook
6 1 (0.47%) Instagram
6 1 (0.47%) New Relic
6 1 (0.47%) Sage
6 1 (0.47%) WooCommerce