Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Hampshire with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
South East > Hampshire
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 227 235 241
Rank change year-on-year +8 +6 +45
Permanent jobs citing Web Analytics 35 38 36
As % of all permanent IT jobs advertised in Hampshire 0.55% 0.56% 0.50%
As % of the Processes & Methodologies category 0.63% 0.64% 0.57%
Number of salaries quoted 36 14 33
Hampshire median annual salary £35,000 £60,000 £40,000
Median salary % change year-on-year -41.67% +50.00% +14.29%
10th Percentile £26,625 £31,625 £20,050
90th Percentile £47,500 £76,250 £56,250
South East median annual salary £35,000 £45,000 £45,000
% change year-on-year -22.22% - +9.09%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Hampshire
Permanent vacancies with a requirement for process or methodology skills 5559 5947 6269
As % of all permanent IT jobs advertised in Hampshire 86.60% 87.19% 87.67%
Number of salaries quoted 4774 5095 5288
Hampshire median annual salary £42,500 £41,000 £42,500
Median salary % change year-on-year +3.66% -3.53% +1.80%
10th Percentile £26,250 £26,250 £25,000
90th Percentile £65,000 £62,500 £62,500
South East median annual salary £45,000 £45,000 £45,000

Web Analytics
Job Vacancy Trend in Hampshire

Job postings citing Web Analytics as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Web Analytics in Hampshire

Web Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in Hampshire.

Salary trend for Web Analytics in Hampshire

Web Analytics
Salary Histogram in Hampshire

The salary distribution of IT jobs citing Web Analytics in Hampshire over the 6 months to 21 November 2017.

Salary histogram for Web Analytics in Hampshire

Web Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the Hampshire region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Winchester - 14 £45,000 - 3
Basingstoke - 4 £30,000 -
Fareham - 4 £27,500 - 1
Portsmouth -19 1 £47,500 -
Farnborough - 1 £35,000 -
Fleet - 1 £35,000 -
Web Analytics
South East

For the 6 months to 21 November 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Web Analytics.

1 35 (100.00%) Marketing
1 35 (100.00%) Analytics
2 30 (85.71%) Google
3 27 (77.14%) HTML
3 27 (77.14%) CSS
4 23 (65.71%) B2B
4 23 (65.71%) JavaScript
4 23 (65.71%) C#
4 23 (65.71%) .NET
4 23 (65.71%) ASP.NET
4 23 (65.71%) HP
4 23 (65.71%) MVC
4 23 (65.71%) jQuery
4 23 (65.71%) ASP.NET MVC
4 23 (65.71%) SaaS
4 23 (65.71%) Twitter Bootstrap
4 23 (65.71%) ASP.NET Web API
4 23 (65.71%) Sass
4 23 (65.71%) LESS
4 23 (65.71%) AngularJS
4 23 (65.71%) API Integration
4 23 (65.71%) B2B Marketing
5 14 (40.00%) Agile Software Development
6 10 (28.57%) Adobe Analytics
7 8 (22.86%) CMS
7 8 (22.86%) Content Management
8 7 (20.00%) Web Development
8 7 (20.00%) Google Analytics
8 7 (20.00%) Adobe
9 5 (14.29%) Adobe Experience Manager

Web Analytics
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (22.86%) CMS
2 5 (14.29%) Adobe Experience Manager
3 4 (11.43%) Drupal
3 4 (11.43%) Joomla!
3 4 (11.43%) WordPress
Applications
1 4 (11.43%) Microsoft Office
1 4 (11.43%) Photoshop
2 1 (2.86%) Microsoft Excel
Business Applications
1 4 (11.43%) WebTrends
Cloud Services
1 23 (65.71%) SaaS
2 10 (28.57%) Adobe Analytics
3 7 (20.00%) Google Analytics
4 1 (2.86%) AdWords
4 1 (2.86%) Google Tag Manager
Database & Business Intelligence
1 1 (2.86%) Big Data
General
1 35 (100.00%) Marketing
2 2 (5.71%) Retail
Job Titles
1 23 (65.71%) .NET Developer
1 23 (65.71%) Developer
2 16 (45.71%) ASP.NET Developer
2 16 (45.71%) ASP.NET MVC Developer
2 16 (45.71%) C# .NET Developer
2 16 (45.71%) C# ASP.NET Developer
2 16 (45.71%) C# Developer
3 15 (42.86%) JavaScript Developer
4 9 (25.71%) .NET Software Developer
4 9 (25.71%) Software Developer
5 7 (20.00%) Junior
5 7 (20.00%) Junior .NET Developer
5 7 (20.00%) Junior .NET Software Developer
5 7 (20.00%) Junior Developer
5 7 (20.00%) Junior Software Developer
6 4 (11.43%) Designer
6 4 (11.43%) Web Designer
7 3 (8.57%) Analyst
7 3 (8.57%) Web Content Specialist
7 3 (8.57%) Web Specialist
Libraries, Frameworks & Software Standards
1 27 (77.14%) CSS
1 27 (77.14%) HTML
2 23 (65.71%) .NET
2 23 (65.71%) AngularJS
2 23 (65.71%) ASP.NET
2 23 (65.71%) ASP.NET MVC
2 23 (65.71%) ASP.NET Web API
2 23 (65.71%) jQuery
2 23 (65.71%) LESS
2 23 (65.71%) Sass
2 23 (65.71%) Twitter Bootstrap
3 1 (2.86%) Apache Flex
3 1 (2.86%) COM
Miscellaneous
1 4 (11.43%) Graphic Design
2 3 (8.57%) Analytical Skills
3 2 (5.71%) User Experience
4 1 (2.86%) Credit Risk
4 1 (2.86%) Social Media
Processes & Methodologies
1 35 (100.00%) Analytics
2 23 (65.71%) API Integration
2 23 (65.71%) B2B
2 23 (65.71%) B2B Marketing
2 23 (65.71%) MVC
3 14 (40.00%) Agile Software Development
4 8 (22.86%) Content Management
5 7 (20.00%) Web Development
6 5 (14.29%) Online Marketing
7 4 (11.43%) Customer Engagement
7 4 (11.43%) Pay per click
7 4 (11.43%) Search Engine Marketing
7 4 (11.43%) Typography
7 4 (11.43%) Web Design
7 4 (11.43%) Wireframes
8 3 (8.57%) E-Commerce
9 1 (2.86%) Business Intelligence
9 1 (2.86%) Data Analysis
9 1 (2.86%) E-business
9 1 (2.86%) Mathematics
Programming Languages
1 23 (65.71%) C#
1 23 (65.71%) JavaScript
2 1 (2.86%) C
2 1 (2.86%) Python
2 1 (2.86%) R
2 1 (2.86%) VBA
Qualifications
1 1 (2.86%) Analytics IQ
1 1 (2.86%) Degree
Quality Assurance & Compliance
1 1 (2.86%) SLA
Vendors
1 30 (85.71%) Google
2 23 (65.71%) HP
3 7 (20.00%) Adobe
4 4 (11.43%) Microsoft
4 4 (11.43%) Omniture
5 2 (5.71%) Hitwise
6 1 (2.86%) Facebook
6 1 (2.86%) Hootsuite