The following table provides summary statistics for permanent job vacancies advertised in Hampshire with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 3 months to 23 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Web Analytics
South East / Hampshire
Rank 169 185 196
Rank change year-on-year +16 +11  
Permanent jobs citing Web Analytics 2 7 4
As % of all permanent IT jobs advertised in Hampshire 0.068% 0.21% 0.11%
As % of the Processes & Methodologies category 0.078% 0.24% 0.13%
Number of salaries quoted 1 7 0
Median salary £30,000 £50,000 -
Median salary % change year-on-year -40.00% -  
UK excluding London median salary £40,000 £40,000 £40,500
% change year-on-year - -1.23%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for process and methodology skills.

Process & Methodology Skills
Hampshire
Permanent job vacancies with a requirement for process and methodology skills 2564 2891 3098
As % of all permanent IT job vacancies advertised in Hampshire 87.21% 85.46% 83.91%
Number of salaries quoted 2151 2559 2597
Median salary £42,500 £44,000 £42,500
Median salary % change year-on-year -3.40% +3.52%  
90% offered a salary of more than £30,000 £30,000 £28,000
10% offered a salary of more than £62,500 £68,000 £64,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Web Analytics
Job Vacancy Trend in Hampshire

The job posting trend of jobs advertised in Hampshire citing Web Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in Hampshire

Web Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in Hampshire.

Salary trend for Web Analytics in Hampshire

Web Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the Hampshire region over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton - 1 - -
Farnborough - 1 £30,000 - 1
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Hampshire

For the 6 months to 23 March 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Web Analytics.

1 33 (100.00%) Analytics
2 23 (69.70%) SEO
2 23 (69.70%) Marketing
3 22 (66.67%) Google
3 22 (66.67%) E-Commerce
3 22 (66.67%) Google Analytics
3 22 (66.67%) Social Media
4 21 (63.64%) Digital Media
4 21 (63.64%) Digital Marketing
4 21 (63.64%) Lead Generation
4 21 (63.64%) Pay per click
5 13 (39.39%) Advertising
5 13 (39.39%) Email Marketing
5 13 (39.39%) Display Advertising
6 10 (30.30%) Degree
6 10 (30.30%) AdWords
6 10 (30.30%) Data Analysis
7 9 (27.27%) Information Security
7 9 (27.27%) Perl
7 9 (27.27%) Risk Management
7 9 (27.27%) Internet
7 9 (27.27%) Unix
7 9 (27.27%) User Stories
7 9 (27.27%) mod_perl
7 9 (27.27%) IT Strategy
7 9 (27.27%) Affiliate Network
7 9 (27.27%) Ext JS
7 9 (27.27%) Symfony
7 9 (27.27%) Use Case
8 8 (24.24%) Planning and Forecasting

Web Analytics
Top Related IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.03%) CMS
Cloud Services
1 22 (66.67%) Google Analytics
2 10 (30.30%) AdWords
Communications & Networking
1 9 (27.27%) Internet
General
1 23 (69.70%) Marketing
2 13 (39.39%) Advertising
3 1 (3.03%) Finance
3 1 (3.03%) Retail
Job Titles
1 10 (30.30%) Marketing Executive
1 10 (30.30%) PPC Executive
1 10 (30.30%) Search Marketing Executive
1 10 (30.30%) Senior Marketing Executive
2 8 (24.24%) Digital Marketing Manager
2 8 (24.24%) Marketing Manager
2 8 (24.24%) Senior Digital Marketing Manager
2 8 (24.24%) Senior Manager
2 8 (24.24%) Senior Marketing Manager
3 6 (18.18%) Technical Director
4 3 (9.09%) Chief Technical Officer
5 2 (6.06%) Analyst
6 1 (3.03%) Data Analyst
6 1 (3.03%) Graduate
6 1 (3.03%) Marketing Analyst
6 1 (3.03%) Project Manager
6 1 (3.03%) Web Analyst
6 1 (3.03%) Web Manager
6 1 (3.03%) Web Marketing Analyst
6 1 (3.03%) Web Project Manager
Libraries, Frameworks & Software Standards
1 9 (27.27%) Ext JS
1 9 (27.27%) mod_perl
1 9 (27.27%) Symfony
2 1 (3.03%) HTML
2 1 (3.03%) XML
Miscellaneous
1 22 (66.67%) Social Media
2 21 (63.64%) Digital Media
3 2 (6.06%) Analytical Skills
4 1 (3.03%) Virtual Team
Operating Systems
1 9 (27.27%) Unix
Processes & Methodologies
1 33 (100.00%) Analytics
2 23 (69.70%) SEO
3 22 (66.67%) E-Commerce
4 21 (63.64%) Digital Marketing
4 21 (63.64%) Lead Generation
4 21 (63.64%) Pay per click
5 13 (39.39%) Display Advertising
5 13 (39.39%) Email Marketing
6 10 (30.30%) Data Analysis
7 9 (27.27%) Affiliate Network
7 9 (27.27%) Information Security
7 9 (27.27%) IT Strategy
7 9 (27.27%) Risk Management
7 9 (27.27%) Use Case
7 9 (27.27%) User Stories
8 8 (24.24%) Planning and Forecasting
8 8 (24.24%) Strategic Planning
9 1 (3.03%) Actionable Insight
9 1 (3.03%) Agile Software Development
9 1 (3.03%) B2B
Programming Languages
1 9 (27.27%) Perl
2 6 (18.18%) PHP
3 1 (3.03%) Java
3 1 (3.03%) SQL
Qualifications
1 10 (30.30%) Degree
Vendors
1 22 (66.67%) Google
Farnborough, Hampshire
The People Network
Salary: £20000 - £30000 per annum
Posted: 2 days ago
Havant, Hampshire
Jobsite
Salary: Competitive Salary plus Generous Benefits
Posted: 5 days ago
Havant, Hampshire
Jobsite
Salary: Competitive Salary plus Generous Benefits
Posted: 7 days ago
Havant, Hampshire
Stepstone
Salary: Competitive plus Generous Benefits
Posted: 16 days ago