Period
to 16 December 2018

The following table provides summary statistics for permanent job vacancies advertised in Leicestershire with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 16 December 2018 with a comparison to the same period in the previous 2 years.

Web Analytics
East Midlands > Leicestershire
6 months to
16 Dec 2018
Same period 2017 Same period 2016
Rank 101 82 112
Rank change year-on-year -19 +30 -
Permanent jobs citing Web Analytics 9 6 4
As % of all permanent IT jobs advertised in Leicestershire 0.96% 0.62% 0.28%
As % of the Processes & Methodologies category 1.02% 0.68% 0.31%
Number of salaries quoted 3 6 4
Leicestershire median annual salary £28,500 £47,500 £30,000
Median salary % change year-on-year -40.00% +58.33% -
10th Percentile £26,750 £36,500 £26,625
90th Percentile £30,250 £53,750 £34,250
East Midlands median annual salary £28,500 £47,500 £35,500
% change year-on-year -40.00% +33.80% -3.40%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Leicestershire with a requirement for process or methodology skills.

All Process and Methodology Skills
Leicestershire
Permanent vacancies with a requirement for process or methodology skills 882 880 1,306
As % of all permanent IT jobs advertised in Leicestershire 94.13% 91.10% 91.07%
Number of salaries quoted 658 767 1,152
Leicestershire median annual salary £42,500 £37,500 £42,500
Median salary % change year-on-year +13.33% -11.76% +6.25%
10th Percentile £27,000 £25,000 £26,250
90th Percentile £60,000 £56,250 £57,475
East Midlands median annual salary £42,500 £40,000 £42,500
% change year-on-year +6.25% -5.88% +6.25%

Web Analytics
Job Vacancy Trend in Leicestershire

Job postings citing Web Analytics as a percentage of all IT jobs advertised in Leicestershire.

Job vacancy trend for Web Analytics in Leicestershire

Web Analytics
Salary Trend in Leicestershire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in Leicestershire.

Salary trend for Web Analytics in Leicestershire

For the 6 months to 16 December 2018, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Leicestershire region with a requirement for Web Analytics.

1 9 (100.00%) Microsoft Excel
1 9 (100.00%) Marketing
1 9 (100.00%) Analytics
1 9 (100.00%) Analytical Skills
2 6 (66.67%) Content Marketing
2 6 (66.67%) Link Building
2 6 (66.67%) Google Analytics
2 6 (66.67%) Social Media
2 6 (66.67%) Microsoft
2 6 (66.67%) SEO
2 6 (66.67%) Competitor Analysis
2 6 (66.67%) Google
3 3 (33.33%) Statistics
3 3 (33.33%) SQL
3 3 (33.33%) T-SQL
3 3 (33.33%) Database Marketing
3 3 (33.33%) Campaign Analysis
3 3 (33.33%) Problem-Solving
3 3 (33.33%) Actionable Insight

Web Analytics
Co-occurring IT Skills in Leicestershire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 9 (100.00%) Microsoft Excel
Cloud Services
1 6 (66.67%) Google Analytics
General
1 9 (100.00%) Marketing
Job Titles
1 6 (66.67%) SEO Executive
2 3 (33.33%) Analyst
2 3 (33.33%) Data Analyst
2 3 (33.33%) Marketing Analyst
2 3 (33.33%) Marketing Data Analyst
Miscellaneous
1 9 (100.00%) Analytical Skills
2 6 (66.67%) Social Media
Processes & Methodologies
1 9 (100.00%) Analytics
2 6 (66.67%) Competitor Analysis
2 6 (66.67%) Content Marketing
2 6 (66.67%) Link Building
2 6 (66.67%) SEO
3 3 (33.33%) Actionable Insight
3 3 (33.33%) Campaign Analysis
3 3 (33.33%) Database Marketing
3 3 (33.33%) Problem-Solving
3 3 (33.33%) Statistics
Programming Languages
1 3 (33.33%) SQL
1 3 (33.33%) T-SQL
Vendors
1 6 (66.67%) Google
1 6 (66.67%) Microsoft