Period
to 24 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Leicestershire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 24 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
East Midlands > Leicestershire
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 65 103 109
Rank change year-on-year +38 +6 +8
Permanent jobs citing Social Media 21 8 4
As % of all permanent IT jobs advertised in Leicestershire 2.23% 0.54% 0.29%
As % of the Miscellaneous category 6.19% 1.35% 0.64%
Number of salaries quoted 19 7 2
Leicestershire median annual salary £37,500 £32,500 £27,500
Median salary % change year-on-year +15.38% +18.18% -31.25%
10th Percentile £30,400 £26,350 £26,250
90th Percentile £47,500 £41,750 £28,750
East Midlands median annual salary £30,000 £32,500 £32,500
% change year-on-year -7.69% - -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Leicestershire with a requirement for generic IT skills.

All Generic IT Skills
Leicestershire
Permanent vacancies with a requirement for generic IT skills 339 593 624
As % of all permanent IT jobs advertised in Leicestershire 35.95% 40.07% 45.68%
Number of salaries quoted 302 501 499
Leicestershire median annual salary £37,500 £41,000 £40,000
Median salary % change year-on-year -8.54% +2.50% -
10th Percentile £23,500 £25,500 £21,250
90th Percentile £52,500 £57,500 £55,000
East Midlands median annual salary £40,000 £40,000 £40,000

Social Media
Job Vacancy Trend in Leicestershire

Job postings citing Social Media as a percentage of all IT jobs advertised in Leicestershire.

Job vacancy trend for Social Media in Leicestershire

Social Media
Salary Trend in Leicestershire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Leicestershire.

Salary trend for Social Media in Leicestershire

Social Media
Salary Histogram in Leicestershire

The salary distribution of IT jobs citing Social Media in Leicestershire over the 6 months to 24 November 2017.

Salary histogram for Social Media in Leicestershire

Social Media
Job Locations in Leicestershire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Leicestershire region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Loughborough - 9 £45,000 -
Leicester +32 7 £32,000 +6.67%
Hinckley - 4 £37,500 -
Social Media
East Midlands

For the 6 months to 24 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Leicestershire region with a requirement for Social Media.

1 21 (100.00%) Marketing
2 19 (90.48%) Google
3 11 (52.38%) HTML
3 11 (52.38%) PHP
4 10 (47.62%) CSS
4 10 (47.62%) JavaScript
4 10 (47.62%) Google Analytics
4 10 (47.62%) Online Marketing
4 10 (47.62%) HTML5
4 10 (47.62%) Mobile App
4 10 (47.62%) Analytics
4 10 (47.62%) Personalization
4 10 (47.62%) A/B Testing
5 9 (42.86%) Prototyping
5 9 (42.86%) Moqups
5 9 (42.86%) HTML5 Canvas
5 9 (42.86%) PHP 7
5 9 (42.86%) Xero
5 9 (42.86%) Mobile Application Development
5 9 (42.86%) Android Development
5 9 (42.86%) iOS Development
5 9 (42.86%) Arduino
5 9 (42.86%) Apple iOS
5 9 (42.86%) CSS3
5 9 (42.86%) Laravel
5 9 (42.86%) Facebook
5 9 (42.86%) Twitter
5 9 (42.86%) Sass
5 9 (42.86%) LESS
5 9 (42.86%) Semantic HTML

Social Media
Co-occurring IT Skills in Leicestershire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.76%) CMS
Applications
1 9 (42.86%) Moqups
2 4 (19.05%) Photoshop
Cloud Services
1 10 (47.62%) Google Analytics
2 9 (42.86%) Amazon AWS
Communications & Networking
1 7 (33.33%) Internet
Development Applications
1 9 (42.86%) Git (software)
General
1 21 (100.00%) Marketing
2 9 (42.86%) Electronics
3 6 (28.57%) Manufacturing
4 5 (23.81%) Finance
5 3 (14.29%) Advertising
6 1 (4.76%) Multimedia
Job Titles
1 10 (47.62%) Developer
2 9 (42.86%) Analyst
2 9 (42.86%) Digital Analyst
2 9 (42.86%) Full Stack Developer
3 6 (28.57%) Senior Developer
4 5 (23.81%) Senior Full Stack Developer
5 2 (9.52%) Digital Marketing Analyst
5 2 (9.52%) Marketing Analyst
5 2 (9.52%) PHP Developer
5 2 (9.52%) Senior PHP Developer
6 1 (4.76%) Designer
6 1 (4.76%) Digital Designer
6 1 (4.76%) Digital Marketing Specialist
6 1 (4.76%) HTML Developer
6 1 (4.76%) Online Marketing Analyst
6 1 (4.76%) PHP Web Developer
6 1 (4.76%) Senior Applications Developer
6 1 (4.76%) Senior PHP Web Developer
6 1 (4.76%) Senior Web Developer
6 1 (4.76%) UX Developer
Libraries, Frameworks & Software Standards
1 11 (52.38%) HTML
2 10 (47.62%) CSS
2 10 (47.62%) HTML5
3 9 (42.86%) CSS3
3 9 (42.86%) HTML5 Canvas
3 9 (42.86%) jQuery
3 9 (42.86%) Laravel
3 9 (42.86%) LESS
3 9 (42.86%) Sass
3 9 (42.86%) Semantic HTML
4 1 (4.76%) XML
Miscellaneous
1 10 (47.62%) Mobile App
2 9 (42.86%) Arduino
3 8 (38.10%) User Experience
4 5 (23.81%) Life Science
5 1 (4.76%) Analytical Skills
Operating Systems
1 9 (42.86%) Android
1 9 (42.86%) Apple iOS
Processes & Methodologies
1 10 (47.62%) A/B Testing
1 10 (47.62%) Analytics
1 10 (47.62%) Online Marketing
1 10 (47.62%) Personalization
2 9 (42.86%) Android Development
2 9 (42.86%) iOS Development
2 9 (42.86%) Mobile Application Development
2 9 (42.86%) Prototyping
3 7 (33.33%) CRM
3 7 (33.33%) Performance Measurement
3 7 (33.33%) Social Media Monitoring
4 6 (28.57%) Project Management
4 6 (28.57%) SEO
4 6 (28.57%) Time Management
5 5 (23.81%) Business Forecasting
5 5 (23.81%) Business Intelligence
5 5 (23.81%) Digital Analytics
5 5 (23.81%) Social Listening
5 5 (23.81%) Social Media Analysis
6 2 (9.52%) Content Marketing
Programming Languages
1 11 (52.38%) PHP
2 10 (47.62%) JavaScript
3 9 (42.86%) PHP 7
4 1 (4.76%) Java
Vendors
1 19 (90.48%) Google
2 9 (42.86%) Adobe
2 9 (42.86%) Facebook
2 9 (42.86%) Twitter
2 9 (42.86%) Xero
3 5 (23.81%) Sitecore
4 2 (9.52%) Marketo