Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Merseyside with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
North West > Merseyside
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 77 97 83
Rank change year-on-year +20 -14 +1
Permanent jobs citing Pay per click 7 8 3
As % of all permanent IT jobs advertised in Merseyside 0.70% 0.62% 0.32%
As % of the Processes & Methodologies category 0.78% 0.70% 0.37%
Number of salaries quoted 7 8 2
Merseyside median annual salary £33,500 £32,500 £25,750
Median salary % change year-on-year +3.08% +26.21% +7.29%
10th Percentile £24,800 £25,425 £24,375
90th Percentile £37,150 £34,875 £26,725
North West median annual salary £32,500 £35,000 £26,500
% change year-on-year -7.14% +32.08% -1.85%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Merseyside with a requirement for process or methodology skills.

All Process and Methodology Skills
Merseyside
Permanent vacancies with a requirement for process or methodology skills 902 1138 821
As % of all permanent IT jobs advertised in Merseyside 90.56% 88.56% 87.90%
Number of salaries quoted 674 768 612
Merseyside median annual salary £40,000 £40,000 £40,000
10th Percentile £27,261 £26,250 £25,500
90th Percentile £66,175 £57,500 £64,900
North West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +1.27%

Pay per click
Job Vacancy Trend in Merseyside

Job postings citing Pay per click as a percentage of all IT jobs advertised in Merseyside.

Job vacancy trend for Pay per click in Merseyside

Pay per click
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Merseyside.

Salary trend for Pay per click in Merseyside

Pay per click
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Merseyside region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wirral +3 6 £34,250 +5.38%
Liverpool +21 1 £25,000 -2.91%
Pay per click
North West

For the 6 months to 20 November 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for Pay per click.

1 7 (100.00%) SEO
2 6 (85.71%) Marketing
2 6 (85.71%) Digital Marketing
3 5 (71.43%) Google
3 5 (71.43%) Analytics
3 5 (71.43%) Google Analytics
4 4 (57.14%) Web Development
4 4 (57.14%) Degree
4 4 (57.14%) HTML
4 4 (57.14%) JavaScript
4 4 (57.14%) CSS
5 3 (42.86%) Competitor Analysis
5 3 (42.86%) Analytical Skills
6 2 (28.57%) Microsoft PowerPoint
6 2 (28.57%) Microsoft Excel
6 2 (28.57%) E-Commerce
6 2 (28.57%) Microsoft
6 2 (28.57%) Microsoft Office
6 2 (28.57%) Workflow
7 1 (14.29%) Web Analytics
7 1 (14.29%) Social Media

Pay per click
Co-occurring IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (28.57%) Microsoft Excel
1 2 (28.57%) Microsoft Office
1 2 (28.57%) Microsoft PowerPoint
Cloud Services
1 5 (71.43%) Google Analytics
General
1 6 (85.71%) Marketing
Job Titles
1 4 (57.14%) SEO Specialist
2 3 (42.86%) Technical Specialist
3 2 (28.57%) Account Manager
4 1 (14.29%) Senior Data Warehouse Specialist
4 1 (14.29%) Senior SEO Specialist
4 1 (14.29%) SEO Executive
Libraries, Frameworks & Software Standards
1 4 (57.14%) CSS
1 4 (57.14%) HTML
Miscellaneous
1 3 (42.86%) Analytical Skills
2 1 (14.29%) Social Media
Processes & Methodologies
1 7 (100.00%) SEO
2 6 (85.71%) Digital Marketing
3 5 (71.43%) Analytics
4 4 (57.14%) Web Development
5 3 (42.86%) Competitor Analysis
6 2 (28.57%) E-Commerce
6 2 (28.57%) Workflow
7 1 (14.29%) Web Analytics
Programming Languages
1 4 (57.14%) JavaScript
Qualifications
1 4 (57.14%) Degree
Vendors
1 5 (71.43%) Google
2 2 (28.57%) Microsoft