The following table provides summary statistics for permanent job vacancies advertised in Merseyside with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
North West / Merseyside
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 63 54 -
Rank change year-on-year -9 -  
Permanent jobs citing Pay per click 4 4 0
As % of all permanent IT jobs advertised in Merseyside 0.73% 0.86% -
As % of the Processes & Methodologies category 0.81% 1.04% -
Number of salaries quoted 4 4 0
Median salary £35,000 £24,000 -
Median salary % change year-on-year +45.83% -  
UK excluding London median salary £27,500 £30,000 £30,000
% change year-on-year -8.33% -  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Merseyside with a requirement for process and methodology skills.

Process & Methodology Skills
Merseyside
Permanent job vacancies with a requirement for process and methodology skills 491 385 435
As % of all permanent IT job vacancies advertised in Merseyside 89.44% 83.15% 86.48%
Number of salaries quoted 348 308 314
Median salary £40,000 £40,000 £45,000
Median salary % change year-on-year - -11.11%  
90% offered a salary of more than £30,000 £30,000 £29,000
10% offered a salary of more than £60,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Pay per click
Job Vacancy Trend in Merseyside

The job posting trend of jobs advertised in Merseyside citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in Merseyside

Pay per click
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Merseyside.

Salary trend for Pay per click in Merseyside

Pay per click
Salary Histogram in Merseyside

The salary distribution of IT jobs citing Pay per click in Merseyside over the 3 months to 26 June 2017.

Salary histogram for Pay per click in Merseyside

Pay per click
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Merseyside region over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wirral -9 3 £35,000 +59.09%
Liverpool -3 1 £26,500 +3.92%
Pay per click
North West

For the 6 months to 26 June 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for Pay per click.

1 4 (100.00%) SEO
1 4 (100.00%) Marketing
1 4 (100.00%) Web Development
2 3 (75.00%) Degree
2 3 (75.00%) Google Analytics
2 3 (75.00%) Digital Marketing
2 3 (75.00%) Analytics
2 3 (75.00%) HTML
2 3 (75.00%) Google
2 3 (75.00%) JavaScript
2 3 (75.00%) CSS
3 2 (50.00%) PHP
4 1 (25.00%) Social Media
4 1 (25.00%) Social Media Marketing
4 1 (25.00%) Facebook
4 1 (25.00%) Twitter
4 1 (25.00%) Campaign Management
4 1 (25.00%) Analytical Skills
4 1 (25.00%) .NET
4 1 (25.00%) ASP.NET
4 1 (25.00%) XHTML
4 1 (25.00%) Microsoft Excel
4 1 (25.00%) E-Commerce
4 1 (25.00%) FTP
4 1 (25.00%) Microsoft
4 1 (25.00%) W3C
4 1 (25.00%) Statistics
4 1 (25.00%) Java
4 1 (25.00%) Workflow
4 1 (25.00%) Advertising

Pay per click
Co-occurring IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (25.00%) Microsoft Excel
Cloud Services
1 3 (75.00%) Google Analytics
Communications & Networking
1 1 (25.00%) FTP
General
1 4 (100.00%) Marketing
2 1 (25.00%) Advertising
Job Titles
1 2 (50.00%) SEO Specialist
2 1 (25.00%) Head of Marketing
2 1 (25.00%) Senior Data Warehouse Specialist
2 1 (25.00%) Senior SEO Specialist
2 1 (25.00%) SEO Executive
2 1 (25.00%) Technical Specialist
Libraries, Frameworks & Software Standards
1 3 (75.00%) CSS
1 3 (75.00%) HTML
2 1 (25.00%) .NET
2 1 (25.00%) ASP.NET
2 1 (25.00%) XHTML
Miscellaneous
1 1 (25.00%) Analytical Skills
1 1 (25.00%) Social Media
1 1 (25.00%) W3C
Processes & Methodologies
1 4 (100.00%) SEO
1 4 (100.00%) Web Development
2 3 (75.00%) Analytics
2 3 (75.00%) Digital Marketing
3 1 (25.00%) Campaign Management
3 1 (25.00%) Competitor Analysis
3 1 (25.00%) E-Commerce
3 1 (25.00%) Social Media Marketing
3 1 (25.00%) Statistics
3 1 (25.00%) Workflow
Programming Languages
1 3 (75.00%) JavaScript
2 2 (50.00%) PHP
3 1 (25.00%) Java
Qualifications
1 3 (75.00%) Degree
Vendors
1 3 (75.00%) Google
2 1 (25.00%) Facebook
2 1 (25.00%) Microsoft
2 1 (25.00%) Twitter